You Searched For "kantar digital platform" and got 17 results
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3 mins read
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…
6 mins read
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
TikTok tops the Ad Equity charts for a second year
1 min read
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada
3 mins read
The CEO of $4 billion Kantar explains why it plans to acquire e-commerce and other data companies after being spun off from ad giant WPP
Salama said Kantar also planned to expand its existing products geared at making it easier and chea…
Lauren Johnson
6 mins read
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…
1 min read
Google Wants Advertisers To Spend All Their Money Online, But Most Of Its Own Ad Budget Goes To TV
In fact, according to Kantar Media, Google spent about 78% of its $569 million U.S. ad budget on te…
Aaron Taube
6 mins read
Netflix India beats Amazon Prime for its Customer Experience in the media streaming category, shows Kantar’s CX+ report
Jio & Airtel tie for the first place in Telecom Network Providers category
3 mins read
Gaana emerges as the top music streaming platform with 30% market share in OTT audio streaming: Kantar Study
The study has picked up certain unique nuances pertaining to content consumption patterns as OTT au…
3 mins read
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
India is likely to have 900 million active Internet users by 2025 against 622 million in 2020, a 45…
4 mins read
Both men and women buy an average of 9 beauty products every month: Report
9 out of 10 beauty consumers today are influenced by digital
2 mins read
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Not only has there been a surge in the number of people watching videos but there has also been an …
3 mins read
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
3 mins read
Alibaba, the $435 billion Chinese shopping giant, is gunning for Amazon in Europe
"China has been, for a long, long time, a terrific source of good quality, relatively inexpensive p…
Mary Hanbury
4 mins read
Unilever is finally getting Facebook, Google and Twitter to bend on ad measurement - but it won't have much impact unless other brands get on board
For the past year, Unilever has been running a pilot program with some of its brands to compare how…
Lauren Johnson
4 mins read
These 5 trends defined a turbulent year for the world's biggest advertising company, WPP
Most holding companies have spent billions to acquire data capabilities in recent years, but WPP we…
Patrick Coffee
2 mins read
Meet the 25 power players who are trying to turn around WPP, the world's biggest ad holding company
These are some of the most powerful people helping drive Read's strategy, listed in alphabetical or…