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<ul><li>Jay Shah, BCCI Secretary took to Twitter to share the numbers. </li><li>He wrote, “Highest ever opening day viewership for any sporting league in any country- no league has ever opened as big as this.”</li></ul>Dream11 Indian Premier League 2020 created history on its first day. 200 million people tuned in to watch the opening match between Chennai Super King and Mumbai Indians on Star Sports and Disney+ Hostar. As per BARC, this has been the highest ever opening day viewership for any sporting league in any country. Jay Shah, BCCI Secretary, took to Twitter to share the announcement. <div type="twitter" handle="StarSportsIndia" handlename="Star Sports" image="http://pbs.twimg.com/profile_images/875393698195886080/vp03Mgqk_normal.jpg" favoritecount="733" retweetcount="93" status="Over 200 million watched the opening match of #Dream11IPL on @StarSportsIndia and @DisneyPlusHS! A new record!… https://t.co/srwgCTy4Ai" createdat="1600765787000" id="1308332657256919040"></div> The 13th edition of Dream11 IPL commenced on September 19 and will conclude on November 08.

IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020

Former Australia pacer <keyword id="150099" type="General" weightage="50" keywordseo="jason-gillespie" source="Orion">Jason Gillespie</keyword> has questioned Pat <keyword id="113731" type="General" weightage="100" keywordseo="cummins" source="Orion">Cummins</keyword>' massive <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword> price tag, saying T20 cricket is not the quick's best format but backed Mitchell <keyword id="1596377" type="General" weightage="80" keywordseo="starc" source="Orion">Starc</keyword>'s jaw-dropping Rs 24.75 crore deal. Cummins attracted the second highest paycheck in the auction in Dubai on Tuesday after an intense bidding war between Mumbai Indians, Royal Challengers Bangalore, Chennai Super Kings, and <keyword id="1494441" type="General" weightage="50" keywordseo="sunrisers-hyderabad" source="Orion">Sunrisers Hyderabad</keyword>, who shelled out a whopping Rs 20.50 crore for the Australian captain. "Pat's obviously a quality bowler and a quality leader, we've seen that. I just don't think T20 is his best format," Gillespie told SEN Radio. "I think he's a Test bowler, personally. I think Test cricket is his absolute bread and butter." It was not the first time that Cummins, who has 55 wickets in 50 T20I matches at an average of 24.54 and economy of 7.37 in T20Is, attracted huge sums at the IPL auction. Ahead of the 2020 edition, KKR had paid Rs 15.5 crore for his services. "He's a good T20 bowler, make no mistake. But that's massive overs for me," Gillespie added. A little over an hour after Cummins landed his deal, Starc surpassed his captain to become the costliest player in the IPL history as <keyword id="262945" type="General" weightage="50" keywordseo="kolkata-knight" source="Orion">Kolkata Knight</keyword> Riders spent a mind-boggling Rs 24.75 crores for the left-armer's services. Starc, who has usually prioritised international duty over playing in the IPL, has played only two seasons of the cash-rich league, taking 34 wickets in 27 games at an average of 20.38. "I think he's a great buy. It's a lot of money, we all acknowledge that, but the IPL is a very rich tournament... I'm absolutely delighted for Mitch. "I think it just highlights how important teams value left-arm fast bowling and left-arm swing bowling at pace," Gillespie said.

Gillespie backs Starc's IPL deal but questions Cummins massive price tag

All 13 members of the <keyword id="13886" type="ORGANIZATION" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> contingent, who tested positive for COVID-19 early last week, have come out negative in the latest tests, the IPL team's CEO K S Viswanathan told PTI on Tuesday. India seamer Deepak Chahar and India A batsman Ruturaj Gaikwad were among the 13 who tested positive for COVID-19 and are in a 14-day quarantine. "Yes, all 13 members have tested negative for COVID-19. They will have to undergo another test on Thursday, September 3. We are likely to start training on Friday, September 4," Viswanathan said from Dubai where the team is based right now. "Deepak and Ruturaj will complete their 14-day quarantine and then join training after two negative tests as per protocol," he added. The IPL starts on September 19. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/current-india-bowler-multiple-staff-members-of-csk-test-positive-for-covid-19/articleshow/77804751.cms">Current India bowler, multiple staff members of CSK test positive for COVID-19</a>

Thirteen CSK members test negative for COVID-19, training may start from September 4

<ul><li><keyword id="42747" type="COMPANY" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword> has been associated with IPL for the past three years.</li><li>This year too, despite the matches being played behind closed doors, the brand has a lot of plans to engage with audiences.</li><li><keyword id="3752605" type="PERSON" weightage="20" keywordseo="vivek-srivatsa">Vivek Srivatsa</keyword>, Head - Marketing, Passenger Vehicles Business Unit, Tata Motors walks us through the brand's marketing plans for this year.</li></ul> <keyword id="1479800" type="PERSON" weightage="20" keywordseo="Gautam-Thakar">Gautam Thakar</keyword>, CEO of Star Sports recently said that soon-to-start edition of <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> will be the biggest in terms of both viewership and revenues. While the Covid-induced lockdown led to the postponement of the league and the political tensions between India and China led to Vivo pulling out as its title sponsor, things have caught pace in the last few weeks. With Dream11 on board as the new title sponsor, the league already has many sponsors on board, which goes on to show that advertisers are as excited about the tournament as are people who are waiting for it to distract them from the gloom that the rest of the year has brought with it. While the experience of the league will be very different this year, with no audiences in the stadiums, brands are already coming up with innovative solutions to ensure that their money brings them back good ROI. We spoke to Tata Motors that has been associating with IPL for the past three years. Vivek Srivatsa, Head - Marketing, Passenger Vehicles Business Unit, Tata Motors spoke to us about what the auto company has in store for the upcoming season of IPL. Talking about what their marketing plan will look like this year, Srivatsa said, “This year, the Indian Premier League (IPL) is expected to be the biggest ever as the audience will be witnessing a live cricket match after 6-7 months. As IPL is nothing short of a festival for Indians, it is also expected to become a big sentiment booster, bringing in a positive ray of light in today’s scenario. This will be our third year of association and we are happy to have our recently launched premium hatchback the <keyword id="7364349" type="UNKNOWN" weightage="20" keywordseo="tata-altroz">Tata Altroz</keyword> as the official partner for the Dream11 IPL 2020. Launched earlier this year, the Altroz has been appreciated by both customers and experts by becoming the #GoldStandard of the premium hatchback segment. Altroz is also the only car with a 5-star Global NCAP safety rating in its category, making it India’s safest hatchback.” As the Official Partner, the brand will showcase the Altroz in the stadium, across all 3 venues, located in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates. Throwing light on how they plan to engage with audiences, Srivatsa added, “We are looking at multiple engagement opportunities with the audience and players across mediums. Like the previous years, we continue to award the Super Striker Trophy to the batsman with the best strike rate in every match. The best striker of the tournament will also drive home the Altroz. On the digital platform, we will engage with customers via interesting contests that will be announced closer to the tournament’s start date.” Apart from the excitement of the match, IPL is also loved because of the fanfare it brings with itself. However, this year things will be different. The matches will be played behind closed doors and without any audiences. While there was some initial reservation about how this changed format could impact advertising, as well as the overall experience, brands are pretty enthusiastic. “This IPL will be played behind closed doors and will not have any audience in the stadiums to begin with. Most people will watch the matches on TV from the comfort of their homes and on digital platforms. Hence, TV and digital will be our biggest bet. TV should help us with a wide reach amongst the audience and digital medium will help us in engaging with the customers by giving them an innovative and immersive experience,” shared Srivatsa. With no on-ground activations, will consumer engagement be challenging? Srivatsa didn’t seem to think so, considering the brand will still have a strong on-ground presence. “Apart from ensuring a strong on-ground presence during matches, we have also planned a lot of activities in the showrooms. Across India, Tata Motors showrooms will be decorated in the IPL theme. Our dealerships will be the place where customers can also soak in the IPL ambience. Additionally, we will also be organizing interesting contests for customers on social media platforms, which will be announced close to the start of IPL.”

IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season

A day after the Indian cricket board said that it will not be able to host the <keyword id="44040" type="COMPANY" weightage="20" keywordseo="T20-World-Cup">T20 World Cup</keyword>, the International Cricket Council (ICC) issued a statement confirming that the multi-nation tournament will be held in the United Arab Emirates (<keyword id="6358356" type="LOCATION" weightage="20" keywordseo="uae">UAE</keyword>) and <keyword id="62607" type="LOCATION" weightage="20" keywordseo="oman">Oman</keyword> from October 17 to November 14. "The <keyword id="6354756" type="COMPANY" weightage="20" keywordseo="bcci">BCCI</keyword> will remain the hosts of the event, which will now be held in Dubai International Stadium, the Sheikh Zayed Stadium in Abu Dhabi, the Sharjah Stadium, and the Oman Cricket Academy Ground, from 17 October to 14 November 2021," said a statement from ICC. The initial stage of the tournament will likely be held in Oman and a venue in UAE soon after the remainder of the Indian Premier League (IPL) 2021 ends in the country. "Our priority is to deliver the ICC Men's T20 <keyword id="22177" type="SPORT" weightage="20" keywordseo="world-cup">World Cup</keyword> 2021 safely, in full and in its current window. Whilst we are incredibly disappointed not to be hosting the event in India, the decision gives us the certainty we need to stage the event in a country that is a proven international host of multi-team events in a bio-secure environment. We will work closely with the BCCI, the Emirates Cricket Board and Oman Cricket to ensure fans can enjoy a wonderful celebration of cricket," said Geoff Allardice, the acting ICC CEO, in a statement. The president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, said that the Board would have been happier hosting the tournament in India. "We would have been happier hosting it in India but considering the uncertainty due to the Covid-19 situation and the importance of a world championship, the BCCI will now continue to host this tournament in UAE and Oman," said Ganguly. See Also - <a href="https://www.businessinsider.in/tech/apps/news/one-year-of-chinese-apps-ban-indian-alternatives-take-over-tiktok/articleshow/83943865.cms">https://www.businessinsider.in/tech/apps/news/one-year-of-chinese-apps-ban-indian-alternatives-take-over-tiktok/articleshow/83943865.cms</a> <a href="https://www.businessinsider.in/stock-market/news/kims-ipo-listed-in-stock-market-at-over-20-premium/articleshow/83912694.cms">KIMS IPO: Stock listed at over 20% premium, loses initial gains after soaring to ₹1059 per share</a>

T20 World Cup shifted to UAE and Oman from Oct 17 to Nov 14, BCCI to remain as host

<ul><li><keyword id="4511745" type="PERSON" weightage="20" keywordseo="too-yumm">Too Yumm</keyword>! that was launched its journey in 2017 roped in cricketer <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> as its face pretty early in its journey.</li><li>Having Kohli as its face, along with various partnerships like <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> and Inside Edge 2 have helped the brand stay visible. </li><li>Too Yumm! has expanded to many international markets and now is on its way to enter the kid’s category.</li></ul> The <keyword id="724092" type="COMPANY" weightage="20" keywordseo="RP-Sanjiv-Goenka-Group">RP-Sanjiv Goenka Group</keyword> (RPSG) ventured into the food and snacking category in 2017 with the launch of its low-calorie snacks brand, Too Yumm. The step was aimed at helping the group further its foray into the FMCG segment, which it considers to be a major growth driver. Since then, the brand has done its bit to make itself heard. It roped in Virat Kohli as a face of the brand, advertised heavily during IPL and recently partnered with Amazon Prime Video for the second season of its popular web series, Inside Edge. It has also recently came out with a high decibel campaign around four of its new flavors. Since its launch, the brand and done enough and more to stay in the public eye. Moreover, within 2 years of its launch, the brand has been able to scale its operations to reach a Rs 200 crore sales run rate in April 2019, becoming the country’s fastest growing healthy snacking brand in India. Following the reception it got in the country, it also spread to international markets including Singapore, Australia, Dubai, Oman, Bangladesh and Nepal. In a recent conversation with <keyword id="5831697" type="PERSON" weightage="20" keywordseo="Anupam-Bokey">Anupam Bokey</keyword>, CMO, RPSG, FMCG (<keyword id="4326807" type="COMPANY" weightage="20" keywordseo="Guiltfree-Industries">Guiltfree Industries</keyword>), we talk about all the brand has done so far in terms of marketing, and how it further plans to establish itself in a market that is still only opening up to the idea of healthy snacking. Edited excerpts: Q) Healthy snacking as an idea is slowly picking pace in India. Have you been able to convince consumers that healthy really means healthy and doesn’t really mean it won’t taste good? For over two years now, we have built our product around its core of healthy snacking. We waited to first successfully establish ourselves as a dominant player in the healthy snacking category before we could shift our focus to taste. By rolling out our recent flavors campaign, we have done just that. We have identified India’s favorite flavors and incorporated them into our snacks to provide an offering that ranks high on both taste and health benefits. I believe that through the flavors campaign, we will be able to convince our customers that leading a healthy lifestyle won’t mean compromising on taste. Q) Tell us a bit about the recently launched campaign and the thought behind it? Over the years, we have built our brand proposition around the health benefits of Too Yumm! Having established ourselves as a strong player in the category, we now wanted to shift our focus to what consumers tend to take into consideration, more often than not, when deciding between snacks. With our flavors campaign rolling out this year, we have identified India’s favorite flavors and incorporated them into our snacks. What makes our products stand out here is the fact that these flavors have been made specifically to cater to the Indian palete. Our new campaign ‘Har Craving ka Jawaab’ aims to position Too Yumm! as the perfect guilt-free solution to all cravings, irrespective of where or when they arise. The ad campaign reveals India’s favorite flavors according to Virat Kohli – Noodle Masaala, Dahi Pappdi Chaat, Chilli Chataka and Chilli Achaari. The TVCs deliver a strong message that no matter where or when a craving arises, it can be aptly satisfied by opening a pack of your favorite Too Yumm! flavor. Q) How has roping in Virat pretty early in your brand journey helped you build your brand image? We realized rather early on in our journey that to succeed in the healthy snacking category, we would need an influencer. With influencers picking only brands and causes that they support and can get behind, consumers take their opinions into consideration before making a purchase. For us, making Virat our health ambassador helped us successfully reach our target audience and convey the right message. Virat’s personality matches that of our brand and hence our consumers get the right idea. We make sure to rope in our health ambassador in most, if not all our communications with our consumers. Additionally, since he is an inspirational personality representing the most-loved sport of our country and falls within the target age bracket, the match seemed ideal. Being an inspiration to the youth of the country, Virat is admired for his fitness regime and healthy lifestyle. Keeping this in mind, when youngsters look at Virat endorsing and enjoying our brand, they immediately associate it to health and wellness. Our latest ad campaign built around the new flavours shows Virat satisfying his cravings by opening a pack of Too Yumm! Hence, making Too Yumm! an aspirational product for the millennial generation by default. Q) Are there any new categories that Too Yumm! is currently looking at entering? Our next aim is to expand our presence among kids. Since we have already established ourselves in the healthy snacking category and have the parents’ trust on our side, we believe now would be the right time to provide a greater variety of offerings to the children. Q) How was 2019 for brand Too Yumm? Can you share some growth figures? What are your targets for 2020, and how do you aim to achieve these numbers? 2019 has been a good year for us overall. We stayed true to the core of ‘Health’ for our brand and entrenched it further with the genres relevant to us – like sports, travel, music, humour, and health; associated with platforms such as Kumbh, IPL, Karare Strikers gaming, Amazon Prime – Inside Edge Season 2, Mughl-e-azam. In 2019, we also became the first and only FMCG brand to set a Guinness World Record at the Kumbh Mela 2019 by lighting the world’s largest diya as a symbol of good health. Within just 2 years of operation, we have managed to scale operations to reach a Rs 200 crore sales run rate by April 2019 – becoming the country’s fastest growing healthy snacking brand in India. Based on our success in India, we have also expanded distribution to International markets with Singapore, Australia, Dubai, Oman, Bangladesh and Nepal being some of the latest additions. From 5 variants and 15 flavours in the market, we aim to continue growing the healthy snacking market with the launch of newer variants and expansion to new markets. Our latest campaign focuses on the 4 hero flavors of Too Yumm! that are made to suit the India palate. Having established ourselves as a healthy snacking option, we want to introduce Too Yumm! in the kids market as well. So in totality, we have a lot of work and great plans in the pipeline for the brand. Q) How critical a role will your FMCG offerings play in RP <keyword id="6355523" type="PERSON" weightage="20" keywordseo="sanjiv-goenka">Sanjiv Goenka</keyword> Group’s overall growth? FMCG is just in its third year from a start-up; and in the very large RPSG group it’s a rather late entrant and small contributor currently. However it’s one of the most disruptive initiatives within the group that has a large vision and ambition for FMCG play with a very strong focus for the future. Q) What’s your primary media mix? We have a healthy media mix but a larger share of our communication is through TV and digital platforms as that provides us with requisite width to reach and engage our consumers. Q) Going ahead, what will be your broad marketing strategy to grow the brand further and capture a bigger market share? Our marketing strategy is more or less the same to reach our target audience – to provide our consumers with healthy yet tasty options for guilt free bingeing.

Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon

New Delhi, Star India batsman <keyword id="13937" type="PERSON" weightage="20" keywordseo="Rohit-Sharma">Rohit Sharma</keyword> is set to take part in the upcoming four-match Test series against Australia after passing the <keyword id="6435154" type="UNKNOWN" weightage="20" keywordseo="Fitness-Test">fitness test</keyword> at the National Cricket Academy (NCA) in Bengaluru. It has been learnt that Sharma, who had injured his hamstring during <keyword id="1219822" type="COMPANY" weightage="20" keywordseo="The-Indian-Premier-League">the Indian Premier League</keyword> (IPL), cleared the fitness test on Friday and will be leaving for Australia over the weekend. However, an official statement on this regard is yet to come from <keyword id="1855486" type="COMPANY" weightage="20" keywordseo="The-Board-of-Control-for-Cricket">the Board of Control for Cricket</keyword> in India (BCCI). According to a report in ESPNcricinfo, the 32-year-old will take a charter flight from Mumbai to Dubai, from where he will fly to Sydney on December 13 and be available for selection for the last two Tests of the four-match series. Upon reaching Sydney, Sharma has to undergo a mandatory quarantine of 14 days in a facility separate from the bio-secure bubble in which the Indian Test squad is currently in, the report further stated. The BCCI had informed about the decision to add Sharma to the squad for the Australia Test series after initially excluding him from the tour due to the hamstring injury. "The BCCI Medical Team has been monitoring Rohit Sharma's fitness and has briefed All-India Senior Selection Committee on the same. In consultation with Sharma, it has been decided to rest him for the ODIs and T20Is in Australia to regain full fitness and he has been included in India's Test squad for <keyword id="10339645" type="COMPANY" weightage="20" keywordseo="the-border-gavaskar-trophy">the Border-Gavaskar Trophy</keyword>," the BCCI said in a release on November 9. India captain Virat Kohli, who himself will return to India after the first Test in order to be his wife for the birth of their first child, had said that there had been no clarity on the injury of Sharma. "Well, before we had the selection meeting with selectors in Dubai, we were told that he (Sharma) is injured and unavailable for selection and it mentioned a line that there is a two-week rest and rehab period (they had to undergo). It said that the pros and cons and implications of the injury have been explained to him and he understood that, and he was unavailable for selection and that is the information we got on mail before the selection meeting," Kohli had said before the start of the ODI series. "After that, he played the IPL so we all thought he will be on that flight to Australia which he wasn't on...we had no information on the reason why he is not traveling with us and after that, the only other information we received on mail is that he is in the NCA and he has been assessed," he added. The first Test of the four-match series starts at the Adelaide Oval from December 17. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-irctc-hdfc-bank-tcs-tvs-motor-dalmia-bharat-ultratech-acc-ambuja-and-others/articleshow/79672813.cms">Top stocks to watch — IRCTC, HDFC Bank, TCS, TVS Motor, Dalmia Bharat, UltraTech, ACC, Ambuja, and others</a> <a href="https://www.businessinsider.in/tech/mobile/news/best-smartphones-of-2020-in-india/slidelist/79675101.cms">Best smartphones of 2020 in India</a> <a href="https://www.businessinsider.in/india/news/reports-suggest-that-tata-adani-and-hinduja-group-are-interested-in-air-india-divestment-plan/articleshow/79675955.cms">Last date for Air India divestment plan nears — reports suggest that Tata, Adani and Hinduja Group are interested</a>

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IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020

BI India Partner

Gillespie backs Starc's IPL deal but questions Cummins massive price tag

PTI

Thirteen CSK members test negative for COVID-19, training may start from September 4

PTI

IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season

Samarpita Banerjee

T20 World Cup shifted to UAE and Oman from Oct 17 to Nov 14, BCCI to remain as host

IANS

Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon

Samarpita Banerjee

Australia Test series: Rohit Sharma clears the fitness test, set to fly to Australia for last two matches

IANS

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