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<ul class="summary-list"><li>Boris Johnson's unpopularity in Scotland is driving voters to back <keyword id="1418386" type="PERSON" weightage="60" keywordseo="Scottish-independence">Scottish independence</keyword>, according to new polling on the prospect of a new referendum.</li><li>A large majority of swing voters said Boris Johnson being the leader of their country was a persuasive argument for independence.</li><li>Boris Johnson has refused to grant Nicola Sturgeon, Scotland's first minister, an independence referendum.</li><li>But the prime minister may find it increasingly difficult to deny the Scottish government an independence referendum if support for independence continues to increase.</li></ul>Boris Johnson's unpopularity in Scotland is pushing swing voters to back Scottish independence, according to fresh polling on the prospect of a new referendum which paints a grim picture for unionists.A <a href="https://www.jlpartners.co.uk/polling-results">survey of Scottish voters</a> carried out by polling firm JL Partners found that the most persuasive argument for independence among swing voters and undecided voters was: "Boris Johnson is not the leader I want to have for my country."A total of 79% of those voters agreed with that statement, meaning it was more persuasive than other popular arguments for independence. Those included the prospect of a closer relationship with the EU, with which 74% of swing voters agreed, and finally ending the debate over independence, a sentiment with which 65% agreed.<div type="image" title="image002" height="195" width="1270" msid="78953162" hostid="261"></div>The survey of 1,016 voters was carried out in September, and it was <a href="https://www.politico.eu/article/loathing-of-boris-johnson-fueling-surge-in-support-for-scottish-independence-poll/">first reported by Politico</a>. It also reflected what appears to be growing support for independence for Scotland, recording 56% support for independence, with 44% opposed.Other recent polls have also indicated a majority support for independence. An Ipsos MORI poll in published earlier in October, for example, <a href="https://www.ipsos.com/ipsos-mori/en-uk/record-public-support-scottish-independence">found 58% of voters in favour of independence, with 42% opposed.</a>The survey could fuel concerns in Downing Street that Boris Johnson's personal lack of popularity north of the border could be driving support for independence to higher levels.A net total of 80% of respondents said that Boris Johnson was doing badly as prime minister, compared to 18% who said he was doing well. By contrast, a net total of 73% of voters said Nicola Sturgeon was doing well as Scotland's first minister, compared to 25% who said she was doing badly.The prime minister has consistently refused to entertain the prospect of a fresh independence referendum, telling a reporter earlier this year that the poll held in 2014 — in which voters rejected independence — was a "by common consent a once-in a-generation event."Nonetheless, Johnson may find it increasingly difficult to deny Nicola Sturgeon an independence referendum if support for independence continues to increase.Sturgeon's Scottish National Party also appears poised to win a majority in the Scottish parliament elections next year, with the party enjoying <a href="https://yougov.co.uk/topics/politics/articles-reports/2020/08/12/scottish-independence-yes-leads-53-47">a comfortable lead in the polls</a>, which will increase pressure on Downing Street to grant the country a fresh referendum.The UK government appears to have become worried about the increasing support for Scottish independence. Michael Gove, the Cabinet Office minister, has reportedly assembled a team of PR experts to try and counter arguments for Scottish independenceTwo or more government press officers will work full-time to counter SNP publicity, <a href="https://www.thetimes.co.uk/article/gove-picks-team-to-turn-tide-of-scottish-nationalism-q2srdvhxm">the Sunday Times reported</a>, while outside experts could also be hired.

Boris Johnson's unpopularity in Scotland is driving voters to back independence from the UK

<ul><li>The non-executive directors or <keyword id="6373267" type="UNKNOWN" weightage="20" keywordseo="Independent-Directors">independent directors</keyword> will now have to go through an online assessment exam to be hired on company boards. </li><li>The assessment exam will be based on corporate literacy including <keyword id="7821650" type="UNKNOWN" weightage="20" keywordseo="Indian-company-law">Indian company law</keyword>, ethics, and capital market norms. </li><li>Experienced directors will not be required to take the test, but will need to register on a government portal.</li></ul>Independent directors will soon have to pass a test before they are hired onto the board of directors of a company. According to the Corporate Affairs Secretary, Injeti Srinivas these non-executive directors will be tested by an online assessment exam that the ministry will design. Testing Corporate Literacy These assessment exams will test the corporate literacy of ‘budding’ independent directors. The questions on the exam will cover the basics of Indian Company Law, ethics, and capital market norms, corporate government standards among others. Aspiring directors will be able to take as many attempts as possible to pass these tests within a limited period of time. “This is a step in the right direction. Anything which potentially improves the quality of independent directors thereby improving the quality of governance is welcome.Government is trying to ensure that Independent directors are qualified to add value that companies today are looking from them,” said Ankit Bansal, CEO and Founder of Sapphire Human Solutions, an executive Search firm. This move will result in many ‘active’ independent directors, experts say. “The independent directors are hired for a fixed time period, which can be extended with mutual consent. Several companies hire via executive search firms or market networks. However, the online test will focus on producing independent directors who are active corporate employees and possess relevant knowledge and experience to serve the industry,” Agamjeet Dang, Managing Partner of Executive Access told Business Insider. According to Dang, the demand for independent directors is expected to rise in the coming years. And, the government will also make it easy for companies to access talent and vice versa. However, experienced directors — who are furnished with the unique Director Identification Number (DIN) — need not go through the test. They can register on a government database. This will bridge the gap between hiring companies and aspiring independent directors. Active directors As the incidence of corporate fraud is rising, the government is increasing scrutiny on the internal workings of boards. In the current system, the remuneration committee of a company tends to choose independent directors after a member proposes a name. Now, the government wants to vet these directors beforehand. Independent directors are expected to bring in diverse experience and knowledge to the decisions taken by the board of directors of a company. In many cases, family owned businesses in India tend to bring in their own relatives, friends or acquaintances on board who tend to sway the votes in favour of them. And, that has led to many indiscrepancies in companies which are passed, without objection from the board. “This will promote appointment of directors on merit rather than network or connections. Government is trying to ensure that Independent directors are qualified to add value that companies today are looking from them. This will promote appointment of directors on merit rather than network/ connections,” Bansal said. Recently, the <a href="https://www.dailypioneer.com/2019/business/corp-affairs-ministry-lens-on-independent-directors.html">independent directors of various IL&amp;FS companies</a> have been in the radar of the Corporate Affairs Ministry due to increasing repayment defaults, which accounted for ₹940 billion of debt. The government directs all publicly listed companies in India to have at least one-third of independent directors onboard. See also: <a href="https://www.businessinsider.in/103-employees-in-tcs-received-over-10-million-in-annual-salary-package/articleshow/69768192.cms">TCS has 100 people earning over ₹10 million-- and a third of them started their careers in the company</a> <a href="https://www.businessinsider.in/business/starbucks-partner-tata-global-among-4-cos-to-bring-former-axis-bank-cmd-shikha-sharma-on-board/articleshow/69927318.cms">RBI may have wanted her out of Axis Bank but Starbucks partner Tata Global Beverages is among four companies which brought Shikha Sharma on-board</a> <a href="https://www.businessinsider.in/nearly-400-government-jobs-likely-for-domain-experts-from-the-private-sector/articleshow/69752074.cms">Nearly 400 government jobs likely for domain experts from the private sector</a>

Aspiring independent directors in India will have to master these topics

<ul><li>Prime Minister <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> showered praise on India's Olympians and urged the nation to "give them a big round of applause for their achievements."</li><li>He made a pointed reference to the way the Olympics have impacted thinking within the country. "It is a major turning point for our country," he said.</li><li>He also highlighted the achievements of Indian women athletes when he announced that Sainik Schools, for the first time in their history, will be opened up for girls.</li></ul>Speaking from the historic ramparts of the Red Fort on the 75th <keyword id="28240" type="PERSON" weightage="20" keywordseo="Independence-day">Independence Day</keyword>, Prime Minister Narendra <keyword id="6354642" type="PERSON" weightage="20" keywordseo="Modi">Modi</keyword> showered praise on India's Olympians and urged the nation to "give them a big round of applause for their achievements." In his 88-minute address, the Prime Minister made a pointed reference to the way the Olympics have impacted thinking within the country. "It is a major turning point for our country," he said. "In this decade we have to speed up the drive to bring talent, technology and professionalism into sports in the country." Drawing the nation's attention to the Olympians present in the audience, the Prime Minister said, "The athletes who have made us proud at the Tokyo Olympics are here among us today. I urge the nation to applaud their achievement today. They have not only won our hearts but also inspired future generations." He also highlighted the achievements of Indian women athletes when he announced that Sainik Schools, for the first time in their history, will be opened up for girls. "It is a matter of pride that India's daughters are performing splendidly, be it in Board exams or the Olympics," the PM declared. Emphasising the importance of sports in the school curriculum, he said: "There was a time when sports were not considered to be a part of the mainstream. Parents used to say to children that they would spoil their life if they kept playing. But today, awareness about the importance of sports and fitness is widespread all over the country. We have experienced it in the Olympics this time." As many as 240 Olympians, including gold medallist Neeraj Chopra and silver medallist Mirabai Chanu, the men's and women's hockey teams, their support staff, and officials of the Sports Authority of India were present to listen to the Prime MInister. On his way out of the Red Fort, the Prime Minister's cavalcade stopped at the enclosure reserved for the Olympians and he walked around waving at them. In view of the Covid protocols, the sportspersons remained seated. The athletes surely were excited and shared pictures from the Red Fort on social media platforms as well. Olympian shooter Sanjeev Rajpoot took to Twitter to express his feelings from Red Fort. "Nothing comes close to the feeling of representing your country. Saluting the sacrifices and valour of our freedom fighters! Happy Independence Day. Jai Hind." SEE ALSO <a href="https://www.businessinsider.in/business/news/paytm-ipo-former-one-97-communication-director-urges-sebi-to-stall-the-public-issue/articleshow/85293132.cms">Paytm IPO: Former One 97 Communication director urges SEBI to stall the public issue</a> <a href="https://www.businessinsider.in/tech/news/windows-11-microsoft-rolling-out-updated-snipping-tool-calculator-and-mail-apps/articleshow/85292943.cms">Windows 11 Microsoft rolling out updated snipping tool, calculator and mail apps</a> <a href="https://www.businessinsider.in/business/corporates/news/infibeam-avenues-is-looking-to-acquire-a-point-of-sale-company/articleshow/85292156.cms">INTERVIEW: Infibeam Avenues is looking to acquire a point-of-sale company</a>

PM Narendra Modi applauds Indian contingent at 2020 Tokyo Olympics in his Independence Day speech

A little over 100 years ago, India had released its first film. It was a silent Marathi movie titled ‘Shree Pundalik’ that was screened at Coronation Cinematograph in Mumbai (then known as Bombay) on May 18, 1912. 
 
Thereafter, India produced a number of silent movies on a gamut of issues and finally, we had our first sound movie ‘Alam Ara’. 
 
With growing production of movies in different Indian languages, India also saw the advent of its own movie theatres. Theatres started coming up in 1930s, prior to which movies were screened in studios and in tents! 
 But in pre-independent India, movie theatres were called ‘talkies’ and were considered a big thing. Even British used to throng these talkies to entertain themselves. Yes, we even screened English movies. The <keyword id="6365313" type="COMPANY" weightage="100" keywordseo="East-India-Company">East India Company</keyword> has also, for the fact, produced Indian movies. 
 
So, on the eve of 69th Independence Day, we bring you stories of theatres from four metropolitan cities born in the pre-independent era. 
 
(Images: makeindelhi.in, wsj blog, unsettled.wordpress.com, Mumbai77, Sriram.wordpress.com, flicr.com)

#IndependenceDaySpecial: Let’s take a look at India’s cinematic heritage

As India gears up to celebrate its 74th <keyword id="28240" type="PERSON" weightage="20" keywordseo="Independence-day">Independence Day</keyword>, microblogging website <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> on Friday has unveiled a specially designed emoji to honour the Indian Armed Forces, which is a vibrant depiction of the National War Memorial. The design of the emoji represents the innermost structure of the Memorial, called the 'Amar Chakra' or the 'Circle of Immortality'. The emoji will be live until 18th August and will be available in English and several Indic languages, such as Hindi, Tamil, Urdu, Kannada, Punjabi, Marathi, Malayalam, Bengali, Telugu, Gujarati, and Oriya. "We hope this emoji will not only add to the Independence Day celebrations but will also encourage Indians across the world to learn more about and pay respects to the lives of India's brave soldiers," Mahima Kaul, Director, Public Policy, India and South Asia, Twitter said in a statement. <keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword> is also supporting the Ministry of Defence's special initiative #SaluteTheSoldier that pays respects to the lives of Indian soldiers. The Ministry on its part has launched a dedicated Twitter account for the National War Memorial (@salute2soldier). Defence Minister Rajnath Singh will be launching the emoji on the eve of Independence Day. Indians across the globe will be able to participate in Independence Day conversations and celebrate with the emoji using the hashtags like #IndiaIndependenceDay, #NationalWarMemorial, #SaluteTheSoldier and many more. This is the sixth edition of the <keyword id="9756861" type="UNKNOWN" weightage="20" keywordseo="independence-day-emoji">Independence Day emoji</keyword> by Twitter India, having featured creative symbols for the Ashoka Chakra, Red Fort, the Indian National Flag during the previous years. Twitter continues to observe Indian culture with celebratory initiatives and activations for Independence Day, Diwali, Republic Day, among other key Indian milestones, events and festivals. SEE ALSO: <a href="https://www.businessinsider.in/india/news/heres-how-indias-74th-independence-day-celebrations-will-take-place-this-year/slidelist/77523536.cms">Here’s how India’s 74th Independence Day celebrations will take place this year</a> <a href="https://www.businessinsider.in/india/news/on-independence-day-over-45000-security-personnel-will-be-guarding-new-delhi/articleshow/77538142.cms">On Independence Day, over 45,000 security personnel will be guarding New Delhi</a> <a href="https://www.businessinsider.in/india/article/independence-day-messages-quotes-and-wishes-for-facebook-and-whatsapp-status/articleshow/77527082.cms">Independence day 2020 messages and quotes</a>

Twitter celebrates India's 74th Independence Day with a new emoji

<a href="http://www.businessinsider.in/searchresult.cms?query=india">India</a> and <a href="http://www.businessinsider.in/India-wants-friendly-relations-with-Pakistan-Rajnath-Singh/articleshow/47911348.cms">Pakistan’s</a> relationship has gone through more high and lows than the helpless rupee. Most often than not, the relationship follows this pattern- one minute, we’re bickering about our border feuds, the next minute, we’re admiring each other’s spirit but the moment someone mentions- Kashmir, everything suddenly goes haywire. 
 It's been over sixty years, but the exact status of the bond between these two countries is still unknown, just like the status of the state of Jammu and Kashmir. Just kidding. Jammu and Kashmir belongs to <keyword id="3658" type="COUNTRY" weightage="80" keywordseo="India">India</keyword>, obviously. 
 
But all said and done, it would be a colossal mistake to not acknowledge that over the years, our closest neighbour/blame-game player has been a source of great help and never-ending guffaws. 
 Thus, in celebration of <keyword id="3001" type="COUNTRY" weightage="80" keywordseo="Pakistan">Pakistan</keyword>’s <a href="http://www.businessinsider.in/Independence-Day-special-7-Movies-based-on-Indias-independence-movement/articleshow/48480987.cms">Independence Day</a>, Business Insider draws up a list of five reasons why Indians should be making a ‘thank-you card’ for Pakistan. 
 
1. World-class cricket rivalry: Without Pakistan, would the world cup or cricket matches ever be the same? I shudder to think of the boring matches’ women who can’t differentiate a ‘wide’ from a ‘no-ball’ would have to endure. An India- Pakistan match has the power to unite families and induce patriotism like nothing else. Moreover, the rivalry between both these cricket teams put the rivalry between Rafael Nadal and Novak Djokovic to shame. Winning a match against Pakistan is of greater significance than discovering the cure for a deadly disease or just about anything else. That’s right. And, let’s not to forget, the easy retweets that can be garnered by cracking Shahid Afridi and Inzamam-ul-Haq jokes. We might not like to admit it, but Indians need you, Pakistan. 
 
2. Fawad Khan: Fawad Afzal Khan, better known as the only reason women all across India endured Khoobsurat, a two-hour long snoozefest masquerading as a movie. I’m not exaggerating when I say that Fawad Khan is Pakistan’s national treasure. His chiseled face, perfectly sculpted body has us swooning and watching Khoobsurat on repeat, at the cost of damaging our brain. Don’t think it’s possible to thank you enough for his existence, Pakistan. 
 
3. Pakistan army gives the Indian army a much needed practice: When our neighbour is in one of their no-so-friendly moods, it results in a couple of <a href="http://www.businessinsider.in/Pakistan-resorts-to-ceasefire-violation-shell-mortar-bombs-in-Poonch/articleshow/48449239.cms">infiltration bids</a> and the sacred LoC being violated. As a result, the Pakistan army unknowingly motivates the Indian army to stay on their feet by providing much-needed net practice. Additionally, it also keeps them prepared for any plausible serious confrontations with other nuclear states. (China, we’re looking at you) 
 
4. Helping Bollywood directors with movie plots: Bollywood Directors just like Bollywood lyricists would have been ‘inspired’ by works of others while figuring out plots for movies had it not been for the partition and the subsequent creation of Pakistan. If you’re one of those who loves Gadar, 1947, A Love Story, Veer Zara and the recent <a href="http://www.businessinsider.in/Bajrangi-Bhaijaan-the-highest-grosser-of-2015/articleshow/48145585.cms">Bajrangi Bhaijaan</a>, you have to no one to thank, but thy neighbor. Thank you Pakistan for providing our directors with the perfect storylines for <keyword id="28240" type="PERSON" weightage="80" keywordseo="Independence-day">Independence Day</keyword> special films since 1947. 
 
5. Chand Nawab: Nawazuddin Siddiqui might have kept us laughing with his antics as Chand Nawab in Bajrangi Bhaijaan, but he undoubtedly failed at overshadowing the original Chand Nawab on whom the character was based. Chand Nawab, a Pakistani journalist with Indus News had to face many hurdles while recording his PTC in a crowded railway station. The video of his attempts to get his PTC right while having to dodge people who would walk in front of the camera went viral and made us fall in love with this man, who has become our new favourite. All due to Pakistan, guys! 
 
Special mention- If there’s one thing that India has gotten horribly wrong while Pakistan has hit the bull’s eye, it is Coke Studio. With their version, Pakistan showed us what a music programme should ideally be about. 
 
We’re indebted. With love, India.

Happy Birthday Pakistan: India is thankful you exist

<keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword>'s doodle today is celebrating India's 69th <keyword id="28240" type="PERSON" weightage="100" keywordseo="Independence-day">Independence Day</keyword>. It illustrates <keyword id="6355532" type="PERSON" weightage="100" keywordseo="Mahatma-Gandhi">Mahatma Gandhi</keyword> leading the <keyword id="62752" type="UNKNOWN" weightage="100" keywordseo="dandi-march">Dandi march</keyword> of 1930. 
 The doodle shows Mahatma Gandhi leading the protest march against the <keyword id="6355332" type="COMPANY" weightage="100" keywordseo="British">British</keyword> with his followers, both men and women dressed in red, blue, dark yellow and green. 
 
Image credit: Google

Google joins
Independence Day celebration

<ul><li>Brands often leverage the occasion of Independence Day to mull over pertinent questions such as freedom from gender discrimination or plastic pollution.</li><li>With Independence Day around the corner, we look back at campaigns from the past five years that nudged us to question the status quo or took us down the memory lane.</li><li>So, here’s to the past that made us and the future in the making.</li></ul>Every year on 15th August, India celebrates its independence. This earmarked day brings along an opportunity to reminisce over our past, remember the struggles of our forefathers, be grateful for today and set new goals for the future. As India completes its 75th year of independence, the levels of pride and excitement is high across the country. This year, brands have united to bring our attention to issues that we are still not independent from like racism, gender inequality, ignorance and power play, that we encounter everyday and choose to ignore. They are also using this opportunity to thank our frontline warriors, who have held the country on their shoulders for the past two years. Tricolor is already splashed all over the digital media with patriotic gusto riding through people’s hearts. Last year, the theme for Independence Day 2020 celebrations was 'Atmanirbhar Bharat' or self-reliant India. As a result, brands dedicated 2020’s Independence Day to our indigenous artisans and karigars who have been affected due to the pandemic and health workers’ resilient spirit. This year, the theme of Independence Day celebrations will be 'Nation First, Always First.’ We bring to you a list of advertisements from the past five years that celebrate the heroic sacrifices of our armed forces to tales of unity today: Tata Tea | 2021 TATA Tea Premium celebrates this Independence Day by bringing out a unique <a href="https://www.facebook.com/hashtag/deshkakulhad?__eep__=6&amp;__cft__%5b0%5d=AZX1hEgfv7TRbIexWSPxxUMn5vkbLYu_DwjWCPnzxisjYWTgqZ9lBKAktvBvCbZ2eh7UOVA-wuj8R9e9GMmM3fWDJ-mCAULDLtP0mb8QXeQboHNiXqTKvs9hfMq1jwTTRQsNrivPHRZKiagHhn-VAVu7SDSVvd2gtwmjBgx-wPJZnw&amp;__tn__=*NK-y-R">#DeshKaKulhad</a> collection in partnership with Rare Planet - a startup that promotes the work of local Indian artisans. The proceeds of the sale of these exquisite hand painted Kulhads will help to lend support to the artisan community that has been severely impacted by the current times. <div type="Youtube" id="VlKZgxB53r0" title="Desh Ka Kulhad – Celebrating India’s rich diversity | Extended" thumbUrl="https://i.ytimg.com/vi/VlKZgxB53r0/mqdefault.jpg"></div> Cadbury Unity Bar 2020 In 2020, Mondelez India’s special limited-edition Cadbury Unity Bar caught everyone’s attention. This very special Cadbury bar – a combination of dark, blended, milk and white chocolate united in one bar, epitomized the common sweetness that defines us in India, even during the not so sweet and difficult times. It celebrates our Unity in Adversity – showcasing the inherent sweetness in every Indian that has united us during these tough times. <div type="image" title="Product shot - Cadbury Unity Bar" msid="85273725" hostid="261"></div> Tata Salt | 2020 Tata Salt urges the nation to unite with the same fiery patriotism as shown during the Indian Independence movement to take efforts in fighting the COVID-19 pandemic. The spirit is brought alive through an emotional digital film using the premise of the original poem, ‘Sarfaroshi Ki Tamanna’ by Ramprasad Bismal, featuring a veteran of the 1971 war. The brand appeals to the nation to employ healthy practices such as wearing a mask, washing hands and maintaining social distance. <div type="Youtube" id="9Rb429CNELs" title="A Retd. LT. Colonel asks you to join the new fight for freedom" thumbUrl="https://i.ytimg.com/vi/9Rb429CNELs/mqdefault.jpg"></div> Liberty Shoes | 2019 Liberty Shoes partnered with Piyush Mishra to mirror the reality of today’s world in 2019. It came up with an action rather than a solution to evoke the sense of urgency and seriousness amongst the audience. They took examples from everyday life like racism, gender inequality, disrespectful behaviour towards women that we encounter and choose to ignore. It’s not the actions we blame, but also the mindset we carry. <div type="Youtube" id="HUgFTKGsh7Q" title="#InTheNameOfLiberty" thumbUrl="https://i.ytimg.com/vi/HUgFTKGsh7Q/mqdefault.jpg"></div> United Colours of Benetton | 2019 This campaign showcases how a simple act of compassion and mutual understanding can allow a nation as diverse as India, to co-exist in harmony and peace. <div type="Youtube" id="G2kMVgMzEzI" title="#UnitedByHarmony" thumbUrl="https://i.ytimg.com/vi/G2kMVgMzEzI/mqdefault.jpg"></div> Bajaj Allianz | 2018 Created by WATConsult, the campaign expresses a ‘special emotion’ of freedom embraced by the LGBTQAI+ community on Independence Day. The video highlights this community coming together, cherishing and celebrating their true freedom to love, highlighting the sentiment of Independence Day that resonates with every Indian. <div type="Youtube" id="kg8GABxUOpM" title="Pyaar Ki Azaadi - An Independence Day Film" thumbUrl="https://i.ytimg.com/vi/kg8GABxUOpM/mqdefault.jpg"></div> United Colours of Benetton | 2018 This social experiment #UnitedByHope, featured older India where people talk about the importance of religion and the importance of accessories associated with religion like kada (bangle), pagdi (turban), rosary, burkha etc and compares it with younger India. It highlighted how kids can subtly lead the older generation along the path of unity irrespective of religion or caste, and slowly but surely paving the way for a united future. <div type="Youtube" id="fNOpZvXI8eM" title="#UnitedByHope: A social experiment conducted in India" thumbUrl="https://i.ytimg.com/vi/fNOpZvXI8eM/mqdefault.jpg"></div> Vivo | 2018 Made by advertising agency Bang in the Middle, the video features a young woman driving on a highway when her car breaks down. It portrays her innate fear of being around unknown men at an odd hour of the night. The subtle message embedded in the film is revealed at the end. Even a harmless helping hand induces apprehension in an Indian woman instead of a sense of comfort. With this campaign, Vivo asked an important question: do women feel safe in today’s Independent India? <div type="Youtube" id="BIFjHEJa954" title="Happy Independence Night" thumbUrl="https://i.ytimg.com/vi/BIFjHEJa954/mqdefault.jpg"></div> Parle G | 2018 The digital campaign was created by an agency called Thought Blurb, and was marketed under the hashtag ‘#YouAreMyParleG’. The emotionally provoking film not only details on the real-life life of Ankit Singh behind enemy lines but also gives sentimental insights about his familial ties. The micro-movie ends with the message that some people turn into the whole nation’s packet of Parle-G. The final message makes a fitting end that also encapsulates the spirit of the hashtag ‘#YouAreMyParleG’. <div type="Youtube" id="yPgpLV9VIcU" title="Parle-G | Armed Forces Film" thumbUrl="https://i.ytimg.com/vi/yPgpLV9VIcU/mqdefault.jpg"></div> Airtel | 2018 Two days before India’s 72nd Independence Day, Airtel India gave the country a new rendition of our beloved national anthem <div type="Youtube" id="vH1jLzINhqY" title="EXCLUSIVE: National Anthem by Ustad Amjad Ali Khan, Amaan &amp; Ayaan Ali Bangash" thumbUrl="https://i.ytimg.com/vi/vH1jLzINhqY/mqdefault.jpg"></div> Bajaj Avenger | 2017 On the occasion of Independence day, Bajaj Avengers released their communication titled #RideyourIndependence which equates freedom of our country with women liberation. It ends with a powerful message from Mahatma Gandhi, ‘The day a woman can walk freely on the roads at night, that day we can say that India has achieved independence’. The film had clocked more than 7.2 million views on YouTube in less than 24 hours. <div type="Youtube" id="BtPpnOKDo4g" title="#RideYourIndependence - Bajaj Avenger Independence day Film" thumbUrl="https://i.ytimg.com/vi/BtPpnOKDo4g/mqdefault.jpg"></div> iD Fresh Foods | 2017 This campaign intended to spread awareness around the plight of the families of our army martyrs, encouraging the public to pledge their support to the well-being of these families. It highlighted the hardships that a martyr’s family undergoes. <div type="Youtube" id="qVPReTYAlkE" title="#iDPledge - iD Independence Day" thumbUrl="https://i.ytimg.com/vi/qVPReTYAlkE/mqdefault.jpg"></div>

You Searched For "independence" and got 8 results

Boris Johnson's unpopularity in Scotland is driving voters to back independence from the UK

Thomas Colson

Aspiring independent directors in India will have to master these topics

Prerna Sindwani

PM Narendra Modi applauds Indian contingent at 2020 Tokyo Olympics in his Independence Day speech

IANS

#IndependenceDaySpecial: Let’s take a look at India’s cinematic heritage

Akanksha Jain

Twitter celebrates India's 74th Independence Day with a new emoji

IANS

Happy Birthday Pakistan: India is thankful you exist

Poulomi Das

Google joins Independence Day celebration

BI India Bureau

Top Independence Day ads from the last five years

BI India Partner

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