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<ul><li>Celebrating the skill and passion of every online gaming enthusiast, the actor will feature in the new campaign #RahoEkKadamAage.</li><li>It will span across TV, digital and social media platforms.</li></ul><keyword id="8913431" type="General" weightage="20" keywordseo="Games24x7" source="Orion">Games24x7</keyword> announced <keyword id="6354563" type="General" weightage="80" keywordseo="hrithik-roshan" source="Orion">Hrithik Roshan</keyword> as the brand ambassador for <keyword id="3555149" type="General" weightage="100" keywordseo="rummycircle" source="Orion">RummyCircle</keyword>. As part of the partnership, Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. Announcing the association, <keyword id="4877162" type="General" weightage="20" keywordseo="bhavin-pandya" source="Orion">Bhavin Pandya</keyword>, Co-Founder and CEO of Games24x7 said, “We are very excited to partner with Hrithik, one of India’s biggest stars. Hrithik has had a remarkable career which is an epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences.” Speaking on his engagement, Hrithik Roshan said, “Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills. This campaign highlights that whenever one encounters unexpected difficulties in life, they can overcome it with the right approach. I am happy to be associated with RummyCircle and Games24x7 for this splendid campaign.” Initiating the association, the brand will be unveiling the new campaign #RahoEkKadamAage starring Hrithik via a high decibel television commercial starting 29th January. The campaign highlights real life scenarios where Hrithik Roshan demonstrates mental dexterity to find a way out of unforeseen situations. Since its launch in 2009, the online skill gaming platform has partnered with talented personalities to further strengthen its engagement with millions of players across the country. RummyCircle is India’s largest online skill gaming platform for playing the nation’s favourite card game: Rummy. With free to play tournaments as well as cash prizes on offer, RummyCircle provides an opportunity for players to test their skills and adroitness. Excellent UI/UX, customized player journeys and superior technology make RummyCircle an unparalleled destination for players seeking thrill, fun and entertainment.

Games24x7 ropes in Hrithik Roshan as the brand ambassador of RummyCircle

<ul><li>In <keyword id="571306" type="General" weightage="100" keywordseo="mountain-dew" source="Orion">Mountain Dew</keyword>'s latest edition of <keyword id="5631020" type="General" weightage="20" keywordseo="Darr-ke-aage-jeet-hai" source="Orion">Darr ke aage jeet hai</keyword>, <keyword id="6354563" type="General" weightage="20" keywordseo="hrithik-roshan" source="Orion">Hrithik Roshan</keyword> is seen speeding down <keyword id="92239" type="General" weightage="80" keywordseo="burj-khalifa" source="Orion">Burj Khalifa</keyword> on a bike.</li><li> The TVC is a reiteration of Mountain Dew’s belief that in the face of any challenge there are 2 choices; either succumb to fear &amp; turn back or overcome the fear &amp; move ahead – it is this choice that sets the real heroes apart from the rest.</li></ul>Mountain Dew is back with its latest Darr ke aage jeet hai campaign. The beverage brand has unveiled its new power packed TVC today featuring Bollywood superstar and brand ambassador Hrithik Roshan. Taking the excitement up a notch, the film has been shot on the top of the world’s tallest building – Emaar’s Burj Khalifa in Dubai. The TVC is a reiteration of Mountain Dew’s belief that in the face of any challenge there are 2 choices; either succumb to fear &amp; turn back or overcome the fear &amp; move ahead – it is this choice that sets the real heroes apart from the rest. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Based on the life insight of ‘Darr Ke Aage Jeet Hai’ the film opens to a birds-eye view shot from the top of the Burj Khalifa where Hrithik gears up to perform a daring stunt in front of a huge audience while representing India in making a world record. The film captures both the dilemma &amp; the determination of Hrithik Roshan as he evaluates the choice in front of him. Hrithik takes a ‘himmat ka ghoonth’ (sip of Mountain Dew), a resolute look crosses his face as he plunges off from the edge of Burj Khalifa on his bike defying all odds. Speeding down from his bike from Burj Khalifa on a slim runway, Hrithik leaves the audience on-ground gasping with disbelief and fear as he falters and skids mid-way. However, with an unwavering spirit, Hrithik successfully makes his way to the end of the runway and emerges as a winner as audience applaud him for this jaw-dropping action. Speaking about his experience of shooting the TVC, brand ambassador Hrithik Roshan said, “Mountain Dew’s philosophy of “Darr Ke Aage Jeet Hai” is in line with my belief that no matter who you are or where you are from, it is an individual’s courage in the face of fear that makes him/her a real hero. It was a thrilling experience to shoot this TVC on Burj Khalifa and I am confident that this adventurous film will resonate strongly with my viewers. With this campaign, we are striving to reach new heights – quite literally and hope to inspire the youth to uphold their confidence and face their fears head on.” <keyword id="193324" type="General" weightage="20" keywordseo="vineet-sharma" source="Orion">Vineet Sharma</keyword>, Category Director- Mountain Dew &amp; Sting, PepsiCo India said, “Mountain Dew has always saluted the spirit of risk taking and pushing boundaries to achieve success beyond fear &amp; self-doubt. This year, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. We are confident that the ‘Darr Se Daroge Toh Kuch Bada Kaise Karoge’ narrative in our new campaign will strike a chord with the consumers and the action-packed sequence featuring Hrithik on top of the world’s tallest building – Burj Khalifa will reinstate our ‘Darr Ke Aage Jeet Hai’ philosophy.” The Mountain Dew TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.

When Mountain Dew's latest Darr Ke Aage Jeet Hai campaign made Hrithik Roshan speed down Burj Khalifa on a bike

<ul><li>After Zomato’s Hrithik Roshan and Katrina Kaif ads drew mixed reactions on social media, it has now released a statement clarifying that the campaign was conceptualised 6 months ago.</li><li>The ads were called tone-deaf and Twitterati said that Zomato hired celebrities to divert the conversation around gig workers payouts and working conditions.</li><li>Zomato also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.</li></ul>Zomato’s first-ever celebrity-led campaign has drawn mixed reactions on social media. Some declared that the campaign is creative, relatable and while a number of others said that it was released to simply control the damage caused by the controversial <keyword id="1725853" type="General" weightage="20" keywordseo="danish-sait" source="Orion">Danish Sait</keyword> video. Sait’s video drew flak from netizens for not depicting the realities of the profession, where he took on the roles of a Zomato delivery boy for a day in a bid to humanise the delivery personnel. <div type="Youtube" id="7zZmaO7s7oI" title="Zomato Delivery Partner for a day! Feat. Danish Sait 😍" thumbUrl="https://i.ytimg.com/vi/7zZmaO7s7oI/mqdefault.jpg"></div> However, Zomato has now released a statement on Twitter clarifying that the campaign featuring Katrina Kaif and Hrithik Roshan was conceptualised six months ago, ‘long before any social media chatter around gig worker payouts and working conditions.’ <div type="twitter" handle="zomato" handlename="zomato" image="http://pbs.twimg.com/profile_images/1100268333352525826/IkyIXuZ4_normal.png" favoritecount="450" retweetcount="50" status="The other side of the story... https://t.co/hNRj6TpK1X" createdat="1630325343000" id="1432314417954185220"></div> Conceptualised by <keyword id="137221" type="General" weightage="20" keywordseo="mccann-worldgroup-india" source="Orion">McCann Worldgroup India</keyword>, ‘Har Customer Hai Star’ Campaign aims to convey that all consumers hold an equally special place in Zomato’s heart. <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div> <div type="Youtube" id="dXirvvVXXWA" title="Har Customer Hai Star! Ft. Hrithik Roshan" thumbUrl="https://i.ytimg.com/vi/dXirvvVXXWA/mqdefault.jpg"></div> The campaign, however, was called ‘tone-deaf’ and some netizens said that Zomato hired celebrities to divert the conversation around gig worker payouts and working conditions. <div type="twitter" handle="Sankul333" handlename="Sankul Sonawane" image="http://pbs.twimg.com/profile_images/1383428089355522054/Vu_UwRkU_normal.jpg" favoritecount="1320" retweetcount="218" status="Instead of paying celebrities big money for ads to whitewash their horrible treatment of delivery staff, Zomato can… https://t.co/DLJl3l5bH2" createdat="1630050634000" id="1431162207811760130"></div> <div type="twitter" handle="PoojaPrasanna4" handlename="Pooja Prasanna" image="http://pbs.twimg.com/profile_images/1346493523541991424/p_wv_ASJ_normal.jpg" favoritecount="14674" retweetcount="2929" status="I don't want my groceries delivered in 10 or 20 minutes. I would rather that the delivery person takes his time to… https://t.co/8iMDt22DiK" createdat="1630099304000" id="1431366344197349382"></div> <div type="twitter" handle="peeleraja" handlename="peeleraja" image="http://pbs.twimg.com/profile_images/1429447980587753472/rrCBxmjY_normal.jpg" favoritecount="548" retweetcount="63" status="This ad is such a self own. Zomato essentially boasting of how their drivers are under pressure to deliver, rain or… https://t.co/mrXEbC3n2o" createdat="1630048563000" id="1431153522490310658"></div> According to Zomato’s statement, here is what the foodtech platform intended to achieve through its campaign: <ul><li>Make delivery partners the hero of the ad</li><li>Highlight that we should talk respectfully to delivery partners (like Hrithik and Katrina do in the ad, and very few other people do)</li><li>Raise the level of dignity associated with a delivery’s partner’s job</li><li>Demonstrate with pride which most of our delivery partners serve our customers with</li><li>Last but not least, reiterate that every customer is a star for us and no less than Hrithik or Katrina</li></ul>Zomato’s statement further addresses various concerns pointed out by Twitter users and mentions that its Net Promoter Score (NPS) has been increased from -10% to 28%. It also said that it will soon upload a blog explaining how its delivery partners are fairly compensated for the work/time they put in.

TV ads featuring Hrithik and Katrina were conceptualised 6 months ago: Clarifies Zomato after its campaign draws mixed reactions on social media

<ul><li><keyword id="13219594" type="General" weightage="20" keywordseo="flamingo-cool-pack" source="Orion">Flamingo Cool pack</keyword>, in its newly launched TVC, showcases <keyword id="6354563" type="General" weightage="20" keywordseo="hrithik-roshan" source="Orion">Hrithik Roshan</keyword> using <keyword id="3978679" type="General" weightage="100" keywordseo="cool-pack" source="Orion">Cool Pack</keyword> to treat his swelling and pain post an action scene.</li><li>The brand eyes to penetrate into India's Tier 2 cities.</li></ul><keyword id="745889" type="General" weightage="20" keywordseo="flamingo" source="Orion">Flamingo</keyword>, the flagship consumer healthcare brand of Ascent Meditech Ltd., has launched a brand new TV commercial for one of their healthcare products - Cool Pack featuring their brand partner <keyword id="5013" type="General" weightage="80" keywordseo="hrithik" source="Orion">Hrithik</keyword> Roshan. The newly launched TVC has been conceptualized on the theme of their already released campaign that was introduced in late November last year. This campaign has also been built around the central concept of "never say die mentality," which was expressed in the earlier three TV commercials as "...par hum Kabhi haar Nahi maante." <div type="Youtube" id="XQM74lmhOHo" title="Flamingo Health | Cool Pack | Hrithik Roshan | Par Hum Kabhi Haar Nahi Maante" thumbUrl="https://i.ytimg.com/vi/XQM74lmhOHo/mqdefault.jpg"></div> Flamingo Cool Pack is a problem-solving product, thus it's critical to offer customer education about how to use it. As a result, the freshly created TVC starring Hrithik Roshan will be broadcasted on GEC, News, and Movie channels and amplified on social media and diverse digital platforms. Rakesh Kumar, V.P Sales &amp; Marketing, Ascent Meditech Limited, expressed his thoughts on the new campaign, saying, “Flamingo Cool Pack is a unique product that has replaced Ice Bags to become the undisputed leader in the necessities space and is a must-have for every family. Hrithik, whose character appeals to audiences of all ages and they are influenced by his 'Greek God' features and dramatic action sequences, reveals his go-to shield when faced with injuries and agony. This well-crafted commercial will undoubtedly persuade viewers to keep the Flamingo Cool Pack as a permanent product for relief from swelling and pain in their home refrigerator, thereby allowing them to apply it as and when it arises. I am convinced that with this new commercial clubbed with very reasonable pricing, the cool pack will be able to successfully penetrate into India's Tier 2 cities.” Sharing thoughts on the newly launched TVC, Roop Naik, Director, Zip Zaap Zoom Productions, said “Flamingo's brand ambassador Hrithik Roshan the 'hottest' superstar and the 'coolest' cold therapy for reducing pain &amp; swelling instantly/quickly through Flamingo's 'cool pack' was a deadly cocktail to handle creatively. So we put on our 'thinking cap' again and we came up with a creative way in which how Hrithik as an actor faces his own perils &amp; challenges during the course of his day-to-day shootings. In the 'cool pack' commercial Hrithik has performed a perfectly synced action sequence where he is looking 'super hot' while knocking down some goons, while in the portion where he is using the 'cool pack' he looks 'cool' as the pain &amp; swelling disappears and he gets back to action.” Flamingo encourages people to treat themselves without pausing their life, even in Tier 2 cities, with its top-of-the-line quality items.

Flamingo launches a new TVC with Hrithik Roshan to celebrate the spirit of fight against pain

Filmmaker <keyword id="83515" type="General" weightage="80" keywordseo="ayan-mukherjee" source="Orion">Ayan Mukherjee</keyword> on Tuesday announced the timeline for the second and third part of his magnum opus 'Brahmastra'. Besides, <keyword id="204236" type="General" weightage="100" keywordseo="ayan" source="Orion">Ayan</keyword> has been roped in for directing a sequel to 'War' under the banner of Yash Raj films. Taking to Twitter, trade analyst Taran Adarsh confirmed the news. His tweet read, "BIGGG DEVELOPMENT... AYAN MUKERJI TO DIRECT 'WAR 2' FOR YRF... <keyword id="6354563" type="General" weightage="80" keywordseo="hrithik-roshan" source="Orion">HRITHIK ROSHAN</keyword> CONFIRMED... #AdityaChopra signs #AyanMukerji to direct #War2... The 7th film in the #YRF Spy Universe, which will follow the events of #Tiger3. #HrithikRoshan will essay the principal lead role." <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7387" retweetcount="887" status="BIGGG DEVELOPMENT… AYAN MUKERJI TO DIRECT ‘WAR 2’ FOR YRF… HRITHIK ROSHAN CONFIRMED… #AdityaChopra signs… https://t.co/XwiCUZEWN8" createdat="1680588676000" id="1643134117540937729"></div> However, Ayan has not shared any detail about 'War' on his social media till now. Directed by Siddarth Anand, 'War' featured <keyword id="5013" type="General" weightage="80" keywordseo="hrithik" source="Orion">Hrithik</keyword> Roshan and <keyword id="133664" type="General" weightage="50" keywordseo="tiger-shroff" source="Orion">Tiger Shroff</keyword> in lead roles. This high-octane action drama minted 200 crores within the seven days of its release in 2019. It's touted to be one of the higest grossing hindi films of that year. Overwhelmed by the response, Hrithik said back then, "We wanted to make a film that raises the bar of action films in India and could truly compete with the best of action spectacles being made in the West." "War is a genre-defining action film and I'm extremely happy for the entire cast and crew of WAR because we all have given our all and more to make this film a cut above," he added. After the thumping success of 'Pathaan' this year, Yash Raj Films is eyeing to make their spy-universe larger. 'War 2' is surely a step taken towards that goal.

Brahmastra's Ayan Mukherjee to direct War 2, Hrithik Roshan confirmed for lead role

<ul><li>War earned between ₹10-11 crore on its second Saturday across 3,000 screens in India. </li><li>It became the second highest grosser of 2019, a title previously held by Aditya Dhar’s ‘Uri: The Surgical Strike’. </li><li>War might also become the highest grossing film of 2019 next weekend, reported Box office India. </li><li>It is Hrithik Roshan’s highest grosser in North America, according to experts.</li></ul>The collections of Hrithik Roshan and Tiger Shroff-starrer War crossed ₹250 crore in 11 days of its release, says film critic <keyword id="107593" type="PERSON" weightage="20" keywordseo="Taran-Adarsh">Taran Adarsh</keyword>. It became the second highest grosser of 2019, a title previously held by Aditya Dhar’s ‘<a href="https://boxofficeindia.com/movie.php?movieid=5569">Uri: The Surgical Strike</a>’ 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="11228" retweetcount="1017" status="#War benchmarks... Crossed ₹ 50 cr: Day 1 ₹ 100 cr: Day 3 ₹ 125 cr: Day 4 ₹ 150 cr: Day 5 ₹ 175 cr: Day 6 ₹ 200 cr:… https://t.co/5GVn9wT6wx" createdat="1570959641000" id="1183316619554017282"></div>



 The film earned between <a href="https://www.boxofficeindia.com/report-details.php?articleid=5522">₹10-11 crore </a> on its second Saturday. It is <a href="https://www.indiatoday.in/movies/bollywood/story/war-box-office-collection-day-11-hrithik-roshan-and-tiger-shroff-film-crosses-rs-250-crore-mark-1608798-2019-10-13">projected</a> to earn ₹15 crore more on its second Saturday. It The film is still running at 3,000 screens in the country. The movie was initially released across 4200 screens had and collected <a href="https://www.boxofficeindia.com/report-details.php?articleid=5522">₹</a>53.3 crore on its opening day. War is an action thriller where an Indian soldier Khalid (<keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>) is assigned to kill his mentor Kabir (Hrithik Roshan)--a spy gone rogue. Experts believe that War is going to beat Kabir Singh and become the top grossing film of 2019, next weekend. Kabir Singh starring <keyword id="6355887" type="PERSON" weightage="20" keywordseo="Shahid-Kapoor">Shahid Kapoor</keyword> and Kiara Advani earned ₹277 crore at the box office. But <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>’s Housefull 4 which will release during Diwali, might spoil War’s party. 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="7215" retweetcount="781" status="#War flies high yet again... Biz shows a big upturn on [second] Sat, making its journey to ₹ 300 cr a surety...… https://t.co/jsXW6HOXrP" createdat="1570959613000" id="1183316502780366851"></div>



 The international collections of War are also high. According to <a href="https://www.indiatoday.in/movies/bollywood/story/war-box-office-collection-day-11-hrithik-roshan-and-tiger-shroff-film-crosses-rs-250-crore-mark-1608798-2019-10-13">Business Standard</a>, until Saturday, the film grossed $2.7 million in USA-Canada, $3.4 million in UAE-GCC, $600,000 in UK and $2.29 million in other international markets. The total overseas collection of the film on 12 October, 2019 stood $9 million. It is Hrithik Roshan’s highest grosser in North America (USA and Canada together),<a href="https://twitter.com/taran_adarsh/status/1183321622603694080"> according to experts. </a>The movie, directed by Siddharth Anand and produced by <keyword id="36603" type="COMPANY" weightage="20" keywordseo="Yash-Raj-Films">Yash Raj Films</keyword>, opened countrywide on October 2. See also: <a href="https://www.businessinsider.in/entertainment/news/hrithik-roshan-and-tiger-shroff-starrer-war-enters-the-200-crore-club/articleshow/71516383.cms">Hrithik Roshan and Tiger Shroff-starrer War enters the ₹200 crore club</a> <a href="https://www.businessinsider.in/tech/news/joker-had-the-biggest-october-opening-weekend-ever-taking-in-93-5-million/articleshow/71467961.cms">'Joker' had the biggest October opening weekend ever, taking in $93.5 million</a>

Hrithik Roshan’s War earns ₹250 crore in 11 days—becomes second highest grosser of 2019

Stars <keyword id="6354563" type="General" weightage="100" keywordseo="hrithik-roshan" source="Orion">Hrithik Roshan</keyword> and NTR Jr. will begin shooting for the second installment of 'War', directed by <keyword id="66166" type="General" weightage="50" keywordseo="ayan-mukerji" source="Orion">Ayan Mukerji</keyword>, in November. A source said, "Get set for the biggest theatrical experience when Hrithik Roshan takes on NTR Jr. in 'War 2'. The film is being mounted on a scale that has never been attempted before in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>. Aditya Chopra and <keyword id="204236" type="General" weightage="80" keywordseo="ayan" source="Orion">Ayan</keyword> are clear that they want to make it a spectacle and a global cinematic moment for India." The source added that the "pre-production is on full swing for this action extravaganza that starts its shooting schedule in November. "War 2 is a huge pan-India movie right now, given the casting coup by Aditya Chopra to get NTR Jr. in this film. The YRF Spy Universe is expanding at a rate that is unimaginable and all the films of this universe are now the biggest event films for audiences to enjoy in theatres." Tiger Shroff-starrer 'War', which was released in 2019, was directed by 'Pathaan' maker <keyword id="22456" type="General" weightage="50" keywordseo="siddharth-anand" source="Orion">Siddharth Anand</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/17-of-people-store-financial-information-on-their-smartphones/articleshow/99426637.cms">Despite a rise in financial frauds, 17% of people store financial information on their smartphones</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/keshub-mahindra-the-man-who-played-in-a-role-in-building-indias-auto-industry/articleshow/99425922.cms">Keshub Mahindra: The man who thought impossible is possible</a>

RRR star NTR Jr teams up with Hrithik Roshan for 'War 2', set to start shooting in November

In the last few months, we’ve seen interesting movie promotions on social media. The latest to join the league is the Hrithik Roshan and Katrina Kaif starrer <keyword id="1054297" type="ENTERTAINMENT" weightage="20" keywordseo="Bang-Bang">Bang Bang</keyword>. You must have seen this duo pulling off various stunts in the trailers. 
 
Now, Hrithik Roshan is doing some stunt on Twitter. He is indulging in some #BangBangDare for his friends. First, he first himself accepted the challenge from Nargis Fakhri and when on a diet sans sugar and coffee for eight days. 
 
Later, he challenged his Dhoom co-star <keyword id="36115" type="PERSON" weightage="20" keywordseo="uday-chopra">Uday Chopra</keyword> to do 100 body weight pull ups in 5 sets. 
<blockquote class="twitter-tweet" lang="en">
	
		I'm taking this forward - my <a href="https://twitter.com/hashtag/bangbangdare?src=hash">#bangbangdare</a> to <a href="https://twitter.com/udaychopra">@udaychopra</a> - 100 body weight pull ups (in 5 sets)!! U game ? U have 5 days! Time starts now!!
	— Hrithik Roshan (@iHrithik) <a href="https://twitter.com/iHrithik/status/513155771823976448">September 20, 2014</a> 
	 
	Next on his list was Sonam Kapoor, whom he cutely asked to share “A collection of ur happiest craziest smiles on dsuper success of khoobsoorat!! Dis 1we deserve!</blockquote>
Hrithik’s third dare was targeted at smokers; he urged them to quit smoking for the next three days. We must say, this dare was quite thoughtful of Hrithik, and we hope that his followers take up the challenge. And if they bid adieu to smoking—then nothing like it. 
 Coming back to the dares, Hrithik addressed <keyword id="5894" type="PERSON" weightage="20" keywordseo="Dino-Morea">Dino Morea</keyword> as “the muscleman” and asked him to do 20 parallel bar dips in 1 set. He also mentioned that Dino had three days to execute his dare. 
 
Everyone knows that Hrithik Roshan and Shah Rukh Khan share a special bond, so it didn’t take him long to tweet a dare to his good friend. He told Shahrukh, “The 10pack #bangbangdare @iamsrk show us a pic doing ur fav ab exercise!all want 2 know which 1 it is! U hv 3 days! Qabool?”. 
 The ace photographer <keyword id="38936" type="UNKNOWN" weightage="20" keywordseo="Daboo-ratnani">Daboo Ratnani</keyword> too got his share of adventure when Hrithik dared him to do 100 skips in one go! 
 
Priyanka Chopra who has shared screen space with Hrithik recently in Krissh 3 was given a challenge too—she was asked to do a handstand with a push up! The Mary Kom star sportingly took the dare and shared how easy the feat was by posted a video of her doing the dare wearing heels. 
 

<blockquote class="twitter-tweet" lang="en">
	
		Here you go <a href="https://twitter.com/iHrithik">@ihrithik</a> a handstand with 3 push ups... in high heels! Next time try and make it a little difficult :-) <a href="http://t.co/LEGTa8SIiQ">http://t.co/LEGTa8SIiQ</a>
	— PRIYANKA (@priyankachopra) <a href="https://twitter.com/priyankachopra/status/514018817291194368">September 22, 2014</a> 
	 
	Even Daboo Ratnani, Uday Chopra, Dino Morea and Sonam Kapoor have all completed their dares and posted pictures and videos of the same. 
	 
	Keeping up the spirits, Hrithik has thrown a fun dare to Ranveer Singh. He tweeted, “To @RanveerOfficial my #bangbangdare get out of ur car n pose on d middle of any Main Street of mumbai fr your fans! Hahaha,bolo..accept??” 
	 
	On his twitter account, he also mentioned that his Bang Bang Co-star Katrina Kaif too will get a dare soon and asked people to guess what it could be. 
	 
	He also dared his followers, who drive, to not honk for the coming three days.</blockquote>
<blockquote class="twitter-tweet" lang="en">
	
	<blockquote class="twitter-tweet" lang="en">
		
			My <a href="https://twitter.com/hashtag/bangbangdare?src=hash">#bangbangdare</a> 2all my fans commuting by cars!NO HONKING AT ALL fr 3 days!! Do this Just to realise how unnecessary it is 99% of d time!
		— Hrithik Roshan (@iHrithik) <a href="https://twitter.com/iHrithik/status/514104517705474048">September 22, 2014</a> 
		 </blockquote>
	</blockquote>
 
 
Overall, it seems like a mix of interesting stuff being knitted together on Twitter to engage with fans and also gets other celebrities to participate. We are not sure how much Bang bang the movie will be able to deliver on the box office, but the dares and tasks have already created a big bang on Twitter.

Hrithik Creates A Big Bang For Bang Bang On Twitter!

To promote his upcoming action flick <keyword id="1054297" type="ENTERTAINMENT" weightage="100" keywordseo="Bang-Bang">Bang Bang</keyword>, popular <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="6354563" type="PERSON" weightage="100" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword> has started a new trend on Twitter. He has been challenging various Bollywood celebrities, some of whom are his closest friends, to do various dares. 
 While all of these celebrities have responded in a positive manner and posted videos doing those dares, <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> surely took the cake. 
 
Apparently, Hrithik’s dare to Ranveer went like this. 
 
To <a href="https://twitter.com/RanveerOfficial">@RanveerOfficial</a> my #bangbangdare get out of ur car n pose on d middle of any Main Street of mumbai fr your fans! Hahaha,bolo..accept?? 
 
For a celebrity of this stature, getting out on a crowded street is surely a dare. However, Ranveer, who is known for his witty sense of humour, took the dare to an altogether different level. He dressed up like Krrish, the popular superhero character donned by Hrithik in two movies, viz Krrish and Krrish 3. Dressed in his Krrish costume, wearing a mask over his face, Ranveer danced on the Main Aisa Kyun Hoon song from the movie Lakshya, in the street. After apologising to the traffic police for the nuisance he had created, Singh took off the mask and ran to his car, leaving behind a bemused public. 
 
After his impromptu jig, Ranveer tweeted the video through a newly made YouTube channel, saying 
 
My #bangbangdare ! Just for you <a href="https://twitter.com/iHrithik">@iHrithik</a> :)) 
 
To which Hrithik tweeted 
 
Tere liye Jaan hazir hai! Dil jeetliya duniya ka! RT <a href="https://twitter.com/RanveerOfficial">@RanveerOfficial</a>: My #bangbangdare ! Just for you <a href="https://twitter.com/iHrithik">@iHrithik</a> :)) 
 
Watch Ranveer’s video here:
 
 
 Other celebrities challenged by Hrithik were Dino Morea, Shah Rukh Khan, Dabboo Ratnani, Sonam Kapoor, Priyanka Chopra, Uday Chopra and Nargis Fakhri. Read more about the <keyword id="2535109" type="UNKNOWN" weightage="100" keywordseo="Bang-Bang-dare">Bang Bang dare</keyword> <a href="http://www.businessinsider.in/Hrithik-Creates-A-Big-Bang-For-Bang-Bang-On-Twitter/articleshow/43249805.cms">here</a>. 
 
Image courtesy: <a href="https://www.youtube.com/channel/UCmnvB7tn9vSK5kyBlVa8k0w">Ranveer Singh YouTube Channel</a>

Ranveer's Dabangg Response To The BangBang Dare

<h3 style="line-height:1.38;text-align: justify;margin-top:16pt;margin-bottom:4pt;"> </h3><ul><li><keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>’s War becomes the only Hindi film to cross ₹300 mark at the box office. </li><li>Until now, the only film to cross ₹300 crore mark was Marvel Studios’ Avengers: Endgame. </li><li>The movie was released across 4200 screens had collected ₹53.3 crore on its opening day. </li></ul> The box office collections of Hrithik Roshan and Tiger Shroff- starrer War earned nearly ₹304 crore thanks to extended weekends and festivals. War is the first Hindi film to enter the coveted ₹300 crore club in 2019. Until now, only one Hollywood movies have reached this mark. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="4563" retweetcount="583" status="Abki baar 300 paar... #War hits triple century... Analysing the Blockbuster run of the highest grossing #Hindi film… https://t.co/1QyFpS2e1J" createdat="1571630770000" id="1186131536908709888"></div>

 Avengers: Endgame which is the top international grosser ever, had easily pulled it off, as it made ₹400 crore in India. War also did more business than Padmaavat — the second highest grosser of 2018, reported Business Today. Ranveer Singh and Deepika Padukone starrer Padmaavat recorded a lifetime box office collection of ₹302.15 crore. War is now among the sixth highest grosser so far. The first five highest grosser hindi films are Baahubali 2, Dangal, Sanju, PK, Tiger Zinda Hai, Bajrangi Bhaijaan. Business over weekends War also became the top grossing film of 2019 in its third week in India, a title previously held by Shahid Kapoor’s Kabir Singh. <div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="12659" retweetcount="1087" status="#War benchmarks... Crossed ₹ 50 cr: Day 1 ₹ 100 cr: Day 3 ₹ 125 cr: Day 4 ₹ 150 cr: Day 5 ₹ 175 cr: Day 6 ₹ 200 cr:… https://t.co/5GVn9wT6wx" createdat="1570959641000" id="1183316619554017282"></div>

 The film earned between <a href="https://www.boxofficeindia.com/report-details.php?articleid=5522">₹10-11 crore </a> on its second Saturday. The movie was released across 4200 screens had collected ₹53.3 crore on its opening day. War is an action thriller where an Indian soldier Khalid (<keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>) is assigned to kill his mentor Kabir (Hrithik Roshan)--a spy gone rogue. This is the second hit of Roshan this year as his movie Super 30 was also commercially and critically acclaimed. Until then, he had been suffering from a dry spell as his big budget movies Kaabil and Mohenjo Daro had both flopped as they released in 2016 and 2017. See also: <a href="https://www.businessinsider.in/entertainment/news/hrithik-roshan-and-tiger-shroff-starrer-war-enters-the-200-crore-club/articleshow/71516383.cms">Hrithik Roshan and Tiger Shroff-starrer War enters the ₹200 crore club</a> <a href="https://www.businessinsider.in/tech/news/joker-had-the-biggest-october-opening-weekend-ever-taking-in-93-5-million/articleshow/71467961.cms">'Joker' had the biggest October opening weekend ever, taking in $93.5 million</a>

Hrithik Roshan’s War collections reach ₹304 crore in league with Avengers: Endgame

The entire <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> fraternity is going to be at the International Indian Film Academy Awards (IIFA) 2015 event, which begins today evening in <keyword id="8695" type="COUNTRY" weightage="20" keywordseo="Malaysia">Malaysia</keyword>. The three-day extravaganza will see presence of Bollywood biggies and have <keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, Shahid Kapoor, Anushka Sharma, Ranveer Singh, Sonakshi Sinha, Arjun Kapoor and Parineeti setting the <keyword id="2885494" type="UNKNOWN" weightage="20" keywordseo="IIFA-stage">IIFA stage</keyword> on fire. 
 And guess what is keeping stars busy before the event? No, not rehearsals, but their fans who are enthralled by their presence in the country. We bring to you some pictures wherein Hrithik is seen rocking Malaysia during <keyword id="2885495" type="UNKNOWN" weightage="20" keywordseo="IIFA-weekend-2015">IIFA weekend 2015</keyword> at the <keyword id="2885496" type="UNKNOWN" weightage="20" keywordseo="Pavilion-Mall-in-Kuala-Lumpur">Pavilion Mall in Kuala Lumpur</keyword>. Check them out below.

Hrithik Roshan touches down in Malaysia for IIFA 2015

Mumbai, Apr 7 () Bollywood star Hrithik Roshan has partnered with a non-profit organisation to facilitate 1.2 lakh meals for senior citizens, daily wage workers and low-income group during the lockdown period.The country is witnessing a 21-day lockdown period to contain the spread of coronavirus pandemic. This has severely affected the lives of daily wage workers and others.The foundation, Akshaya Patra, shared the news on Twitter, thanking Hrithik for extending support for the cause."We are happy to share, our Foundation is now empowered by superstar Hrithik Roshan. Together, we will facilitate 1.2 lakh nutritious cooked meals to old age homes, daily wage labourers &amp; low income groups across India, until normalcy in work routine."We salute the immediate help from superstar Hrithik Roshan in providing relief and supporting the health &amp; well-being of all Indians in need of care. We deeply thank you for your gesture," the NGO tweeted.Hrithik lauded the foundation and its team the "real superheroes" for the work they have done on the ground level."I wish you the power to ensure that NO ONE in our country sleeps hungry. You all are the real superheroes on ground. #IndiaFightsCorona #CovidRelief" he tweeted."Let's all keep doing what we can in our own ways. No contribution is too large or too small. All the best to us," he said in another post.Last month, the "War" star had announced that he had procured masks for BMC workers and caretakers and will be distributing it among them. RB RB SHDSHD

Hrithik ties up with NGO to provide 1.2 lakh meals for daily wage earners, senior citizens

<ul><li>Zomato has launched a new campaign with actors Katrina Kaif and Hrithik Roshan.</li><li>This is Zomato’s first-ever celebrity-led campaign.</li><li>The campaign aims to convey that all consumers hold an equally special place in Zomato’s heart.</li></ul>From becoming India’s first foodtech start-up to sign up for Initial Public Offering (IPO) to a content partnership with global star Jason Derulo and Singer-Producer Tesher for Jalebi Baby, Zomato has constantly been in the news cycle in these past few months. The global food delivery platform is now taking its marketing game up a notch by launching its first-ever campaign with celebrities, Katrina Kaif and Hrithik Roshan. <div type="Youtube" id="PpNdfDM4xhc" title="Har Customer Hai Star! Ft. Katrina Kaif" thumbUrl="https://i.ytimg.com/vi/PpNdfDM4xhc/mqdefault.jpg"></div> In first advertisement, Zomato’s delivery personnel, Partho, rings the doorbell with two boxes of food and is surprised to see Katrina Kaif as his customer. It is her birthday and he is the only one on time. She kindly requests Partho to share a piece of cake with her. He waits for a second and receives a notification on his mobile phone. Kaif comes back with her cake and realises that she is late. Zomato’s star personnel Partho has already left for his next task. The voiceover goes, “Katrina Kaif ho ya aap, apne liye har customer hai star.” The advertisement campaign aims to convey that all consumers hold an equally special place in Zomato’s heart. The actor also took to Instagram to request Zomato to 'send Partho on her next order, so that she can keep her cake handy.' The campaign has already crossed 1.6 million views on Instagram. According to ClanConnect, Katrina Kaif is the 9th most followed celebrity in India on Instagram with an engagement rate of 4.09% and 52.7 million followers, after Prime Minister Narendra Modi and Actor Akshay Kumar. She is the fifth largest female influencer in India. Zomato also launched another advertisement with Hrithik Roshan under the same campaign 'Har customer hai star.' A star-struck Zomato delivery personnel prioritises his work over taking a selfie with his favorite, Krrish. <div type="twitter" handle="iHrithik" handlename="Hrithik Roshan" image="http://pbs.twimg.com/profile_images/1166471091663122433/5ULjGFJS_normal.jpg" favoritecount="5144" retweetcount="456" status="Ordered samosa on @zomato and… koi mil gaya 😄😄#Ad https://t.co/NnLny7W7gM" createdat="1629959931000" id="1430781771323379714"></div> Whether it is Zomato’s social media banters, topical email marketing or moment marketing, Zomato has always been a step ahead in mixing itself into pop culture. With its partnership with Tesher who became a TikTok Chartbuster in 2020 and now with Katrina Kaif and Hrithik Roshan, the recently-listed Zomato is cleverly working on expanding its presence and upping its marketing game.

After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign

<keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword> and Tiger Shroff-starrer "War" has crossed the ₹200 crore-mark at the box office in its first week, the makers announced on Thursday. Directed by Siddharth Anand and produced by <keyword id="36603" type="COMPANY" weightage="20" keywordseo="Yash-Raj-Films">Yash Raj Films</keyword>, the movie opened countrywide on October 2. Hrithik said he is overjoyed and humbled about the number of records the film has created so far. "We wanted to make a film that raises the bar of action films in India and could truly compete with the best of action spectacles being made in the West. We are all delighted that 'War' has done just that and is getting incredible love and appreciation from audiences across the world. "'War' is a genre-defining action film and I'm extremely happy for the entire cast and crew of 'War' because we all have given our all and more to make this film a cut above. I'm delighted that YRF has again done something completely out-of-the-box and given India a new action franchise," the actor said in a statement.

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