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<keyword id="20345865" type="General" weightage="20" keywordseo="Olympic-gold-medallist" source="keywords">Olympic gold medallist</keyword> <keyword id="20206037" type="General" weightage="20" keywordseo="Abhinav-Bindra" source="keywords">Abhinav Bindra</keyword> on Friday acknowledged <keyword id="19924382" type="General" weightage="20" keywordseo="training" source="keywords">training</keyword> <keyword id="20430758" type="General" weightage="100" keywordseo="Indian-athletes" source="keywords">Indian athletes</keyword> across <keyword id="20010841" type="General" weightage="20" keywordseo="sports" source="keywords">sports</keyword> on the aspect of mental health remains a "work in progress", while adding that benefits of the same must reach grassroots level. Bindra said mental health directly influences overall <keyword id="19896695" type="General" weightage="20" keywordseo="well-being" source="keywords">well-being</keyword> of an athlete and sports administrators also share equal responsibility in it. "It's an area where there is work in progress - we all acknowledge that. We are a sporting ecosystem which is developing. It is slowly maturing," he said during a virtual interaction organised by <keyword id="21556305" type="General" weightage="20" keywordseo="Mpower" source="keywords" meta.keywordsubtype="org" meta.entityname="Mpower" meta.hostid="261" meta.entityid="Mpower">Mpower</keyword> to launch AMP: A Sports Psychology Division to Elevate Athlete Performance. "This is an aspect that not just from a shooting athlete's point of view, but across the board, which needs to be prioritised. It is something which has a direct influence on the performance of the athlete. "It has a direct influence on the well-being of an athlete. <keyword id="22977441" type="General" weightage="20" keywordseo="sports-organisations" source="keywords">Sports organisations</keyword> and everybody involved in governance has to also ensure that our athletes perform well, but their well-being is of equal importance," he added. Bindra highlighted the presence of a mental health expert with the Indian contingent in Paris <keyword id="19933819" type="General" weightage="20" keywordseo="olympics" source="keywords">Olympics</keyword> as a step in the right direction. "We've seen progress made even during the Olympics in Paris. It was the first time there was a mental health expert who was with the team. There (also) was somebody for sleep," he said. "There are things that are happening. But we need to keep working with intensity to make sure that this perpetuates down to the grassroot level," he added. Bindra rejected the notion that athletes today are "softer" than those in the past. "I completely disagree. If that is the notion to be believed, then the softer ones are winning more than the tougher ones because that's what our results and our history tell us," he said. Bindra revealed how a meditation course, while planning to quit shooting, helped him find "love for the process" after winning the Olympic gold in 2008. "When I did win that gold medal at the Olympics, my energy was completely drained in the sense that I was physically, emotionally (and) mentally drained. It also required a period of time to just let go and then to recharge my batteries and that wasn't easy," he said. "I decided to go on a vipassana meditation course and it was interesting because I was wanting to actually leave the sport and move on to the next calling. That was my primary drive, to find my new calling." "I had to meditate for eight nine hours a day in complete silence for 10 days and all I did in that course was to think back to my sport and think back to how I loved the process of what I was doing," he said. Bindra said he was guilty of not realising his full potential since he judged himself on outcomes of tournaments. "For far too long, perhaps, I too was guilty in putting myself worth to wear my name, equating myself worth to where my name would appear on the ranking list of a sports competition and that was very silly," he said. "I became an Olympic champion, (a) world champion, I won many many championships but I failed in achieving my fullest and truest potential and now that I have a chance to look back I would attribute that failure to this lack of balance that I had in my life as an athlete. "I did not humanise my effort enough and I think that was while it helped me achieve goals it didn't help me get to my very best ability," he added.

Abhinav Bindra says training Indian athletes on mental health issues a 'work in progress'

As the United States heads into a decisive phase in its presidential election, <keyword id="19954681" type="General" weightage="20" keywordseo="Sundar-Pichai" source="keywords">Sundar Pichai</keyword>, CEO of Alphabet and <keyword id="19902762" type="General" weightage="100" keywordseo="google" source="keywords">Google</keyword>, has called on employees to ensure the company maintains its reputation as a reliable information provider. In an internal memo, as per an IANS report, <keyword id="20234972" type="General" weightage="20" keywordseo="pichai" source="keywords">Pichai</keyword> underscored Google’s critical role during this period, saying it is essential for “the products they build” to be a trusted source for people of all backgrounds. "Let’s remember the role we play at work, through the products we build and as a business: to be a trusted source of information to people of every background and belief," he said in the memo. The <keyword id="20239922" type="General" weightage="20" keywordseo="Google-CEO" source="keywords">Google CEO</keyword> also reportedly reminded employees to adhere strictly to Google’s Community Guidelines and Personal Political Activity Policy. Pichai stressed that safeguarding the integrity of the platform is of utmost importance, especially during such a significant event. “We must maintain that trust,” he wrote, saying that it is part of Google’s broader mission to make information accessible and useful. “We will and must maintain that. In that spirit, it’s important that everyone continue to follow our Community Guidelines and Personal Political Activity Policy,” he wrote in the internal memo as reported by IANS. Highlighting the teams’ ongoing efforts, Pichai mentioned that staff across Google and YouTube have been working diligently to provide accurate and reliable information to voters. This commitment is consistent with Google’s approach during elections around the world. In 2024 alone, the tech giant supported major elections in countries like France, India, and the UK, benefiting over a billion voters. Pichai also noted that the outcome of the U.S. election would have far-reaching implications, influencing discussions in homes across the globe. However, he reassured employees that regardless of the result, Google’s mission to organise global information and make it widely accessible would remain steadfast. He highlighted how artificial intelligence continues to play a significant role in driving this mission, contributing to innovation and economic growth. The tech leader’s remarks came in the context of growing scrutiny on how digital platforms manage information during elections. <keyword id="19933162" type="General" weightage="20" keywordseo="Misinformation" source="keywords">Misinformation</keyword> remains a major concern, and tech companies face increased pressure to act responsibly. To address this, Pichai reminded employees of their shared responsibility to uphold the company’s standards. In a related move, Meta, formerly Facebook, extended its ban on new political ads beyond the original November 5 end date, aiming to mitigate potential misinformation and maintain a secure online environment during and after the election period.

Google CEO Sundar Pichai asks team to safeguard trust during US elections, sends internal memo

Fresh from his exploits in India's first-ever title-winning campaign at the <keyword id="20392615" type="General" weightage="20" keywordseo="Chess-Olympiad" source="keywords">Chess Olympiad</keyword>, <keyword id="21250789" type="General" weightage="20" keywordseo="Grandmaster" source="keywords">Grandmaster</keyword> <keyword id="20322293" type="General" weightage="100" keywordseo="Vidit-Gujrathi" source="keywords">Vidit Gujrathi</keyword> has decided against defending his crown at the 10th Vugar Gashimov Memorial Chess Super Tournament in <keyword id="19940590" type="General" weightage="20" keywordseo="Azerbaijan" source="keywords">Azerbaijan</keyword> for an audience with Prime Minister <keyword id="19895781" type="General" weightage="20" keywordseo="narendra-modi" source="keywords">Narendra Modi</keyword> here on Thursday. Gujrathi had won the Azerbaijan event last year after outperforming compatriot <keyword id="20489182" type="General" weightage="20" keywordseo="Arjun-Erigaisi" source="keywords">Arjun Erigaisi</keyword>. He was a part of the <keyword id="20634536" type="General" weightage="20" keywordseo="Indian-mens-team" source="keywords">Indian men's team</keyword>, which also included <keyword id="20336261" type="General" weightage="20" keywordseo="D-Gukesh" source="keywords">D Gukesh</keyword>, <keyword id="20080528" type="General" weightage="20" keywordseo="R-Praggnanandhaa" source="keywords">R Praggnanandhaa</keyword> and Arjun, that won a historic Chess Olympiad gold in the Open category. Gujrathi took to 'X', formerly twitter, to inform that he reached Baku for the event but decided to return to India to meet Modi on learning about the felicitation function. "I reached Baku and I got to know our Hon'ble PM wants to felicitate the Indian team. I was overjoyed when I heard this and I wanted to be a part of it. It's amazing at how such short notice he is taking out time for us," Gujrathi wrote on 'X'. Gujrathi, 29, has been replaced by Aravindh Chithambaram for the event to be held from September 25-30. "I contacted Sarkhan Gashimov (organiser) and he understood my sentiments. Big thanks to him! Wishing Aravindh the best to play against top players in this prestigious event," Gujrathi wrote.

Chess Olympiad winner Vidit Gujrathi ditches title-defending match in Azerbaijan to meet PM Modi

Star <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> batter <keyword id="19907934" type="General" weightage="20" keywordseo="Virat-Kohli" source="keywords">Virat Kohli</keyword> expressed his happiness after he and members of the T20 World Cup-winning Indian team met Prime Minister Narendra Modi on Thursday. <keyword id="19899320" type="General" weightage="20" keywordseo="PM-Modi" source="keywords">PM Modi</keyword> met the ICC T20 World Cup-winning Indian <keyword id="19952180" type="General" weightage="20" keywordseo="cricket-team" source="keywords">cricket team</keyword> over breakfast at his residence. Following the meeting, Virat took to Instagram and expressed his gratitude for the invitation to the Prime Minister's residence. "What a great honour meeting our honourable Prime Minister Shri Narendra Modi ji today @narendramodi Thank you sir for inviting us to the prime minister's residence," he wrote. Virat did not have a great <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> in terms of his batting scores but he played a vital role in the final against South Africa, anchoring the Indian innings after the early loss of wickets and playing a crucial knock of 76. After just 75 runs in the first seven innings of the competition, he stepped up when it mattered the most. His 76 runs in the final came off 59 balls at a strike rate of 128.81 and included six fours and two sixes. The batter ended the T20 World Cup with 151 runs in eight innings at an average of 18.87 and a strike rate of 112.68 with one fifty. He also announced his retirement from international T20s. In 35 T20 World Cup matches, Virat has scored 1,292 runs at an average of 58.72 and a strike rate of 128.81, with 15 half-centuries. His best score is 89*. He is the highest run-scorer in the history of the tournament. In 125 T20I matches, Virat scored 4,188 runs at an average of 48.69 and a strike rate of 137.04. He scored a century and 38 fifties and a best score of 122*. He ends the format as the second-highest run-getter of all time. Post-meeting, the victorious cricketers departed to the Delhi airport to take a flight to Mumbai where a grand victory parade will be held at the Marine Drive and Wankhede Stadium. Shiv Sena leader Pratap Sarnaik told that India captain <keyword id="19899523" type="General" weightage="20" keywordseo="Rohit-Sharma" source="keywords">Rohit Sharma</keyword>, Suryakumar Yadav, Shivam Dubey and Yashasvi Jaiswal will meet Maharashtra Chief Minister Eknath Shinde on Friday at the Assembly. All of them are Mumbai players. "Today's program in Mumbai has been organised by BCCI. Team India players from Mumbai including Captain Rohit Sharma, Suryakumar Yadav, Shivam Dubey and Yashasvi Jaiswal will come to the Maharashtra Assembly tomorrow to meet CM Eknath Shinde. Being a member of MCA, I invited the players and they have accepted my invitation," Sarnaik said. Mumbai Cricket Association (MCA) Secretary Ajinkya Naik has said that there will be free entry for public for the victory parade celebrating India team's win. Earlier today, the T20 World Cup-winning Indian team touched down in the national capital to a warm welcome from fans who waited eagerly to catch a glimpse of their favourite heroes and the trophy. During their meeting with the Prime Minister, the 'Men in Blue' wore a special jersey sporting two stars over the BCCI's emblem. The stars represented the two T20 World Cup wins. The word 'CHAMPIONS' was written on the jersey in bold letters. The squad members, support staff, their families and media were stuck in Barbados, which was hit by Hurricane Beryl. The flight was organised by the Board of Control for Cricket in India (BCCI) secretary Jay Shah and departed on July 2 before arriving in Delhi at around 6 am on Thursday morning. Board officials and members of the media contingent were also on the flight. From the airport, Team India reached the ITC Maurya hotel, where they stayed before their meeting with PM Modi. A special cake featuring the T20 World Cup trophy was cut at the hotel to celebrate the win. Rohit, Virat, Dravid and all-rounder Hardik Pandya were among the stars who took part in the cake-cutting. The cake featured the trophy and some pictures of Indian stars. Much like other teams do after winning titles, the Rohit-led side will have an open-top bus ride in Mumbai at Marine Drive and the iconic Wankhede Stadium from 5 pm. India ended a 13-year ICC World Cup trophy drought with victory in the final, defeating South Africa by seven runs on Saturday. Virat Kohli's 76 helped India reach 176/7 while Hardik Pandya (3/20) and Jasprit Bumrah (2/18) helped India restrict Proteas to 169/8 despite Heinrich Klaasen's 52 in just 27 balls. Bumrah, who got 15 scalps throughout the tournament at a stunning economy rate of 4.17, got the 'Player of the Tournament' honours. 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"A great honour": Virat Kohli after T20 World Cup-winning India team meets PM Modi

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<ul><li>Many organisations have increased their investment in the well-being of their <keyword id="6357081" type="General" weightage="20" keywordseo="employees" source="Orion">employees</keyword>. </li><li>Supporting employees to build critical skills and competencies to navigate the uncertainty can go a long way in creating a strong perception among employees. </li><li>Technological evolution will reshape the way humans work – by getting rid of routines and mindless tasks, and providing more time for people to work on larger issues. </li></ul>The arrival of the Covid-19 pandemic left no choice for organisations but to transition to a remote working model almost overnight. Organisations that were tightly holding on to the fixed workstation were forced to adopt a more agile and flexible <keyword id="6357280" type="General" weightage="20" keywordseo="workplace" source="Orion">workplace</keyword> model. The rapid advancements of technologies such as <keyword id="107950" type="General" weightage="20" keywordseo="artificial-intelligence" source="Orion">Artificial Intelligence</keyword> (AI), <keyword id="294572" type="General" weightage="20" keywordseo="machine-learning" source="Orion">Machine Learning</keyword> (ML), and robotics, and the acceleration of digital transformation initiatives have paved the way for a more agile, flexible working model. These, in return, have created new expectations amongst the workforce regarding working needs and achieving work-life balance. Not only that, today’s dynamic workplace has also created many opportunities for organisations to thrive. While many organisations are keen and want to open their offices to get back to the traditional way of working, doing so won’t be feasible in the long run, with employees expecting flexibility and more work-life balance. It can also take a toll on the employees' health since over 54% of HR correspondents of a Gartner survey reported that their employees have been suffering from change fatigue. Organisational change fatigue is a general sense of apathy displayed by individuals or teams towards organisational changes. Hence, enterprises must take a step back and rethink their strategies before building the workplace of tomorrow. Creating the future workplace demands that enterprises provide employees the option to ‘work from anywhere’ while helping them stay engaged with all of the primary tasks and procedures. Organisations will need to sharpen their focus and reevaluate the combination of <keyword id="6355118" type="General" weightage="20" keywordseo="technology" source="Orion">technology</keyword>, culture and humans to concentrate on their workforce experience, productivity and business expansion. Employee health &amp; well-being Getting ready for ‘Office 2.0’ requires organisations to build humane relationships with their employees. They should determine the employees who are in more urgent need of their support for tackling emotional stress and burnout. Additionally, organisations should address the challenges of low engagement and lack of inclusivity that could potentially hurt the culture of their organisation. Even though many organisations have increased their investment in the well-being of the employees, most employees are finding it difficult to take advantage of these offerings. Therefore, it will be necessary for organisations to deliver on the promise of well-being as part of their employee value proposition to attract and retain top talent. Prepare for disruptions A big part of building a future-ready workplace is planning for external and internal disruptions. While the internal aspects such as shadow IT and cyber security shortcomings create impediments for IT functions, external factors can also hurt IT advancements. For example, many organisations are wrestling with logistics issues along with a massive crunch in global semiconductor production. Such aspects not only hurt the revenue and reputation of the organisations but also create a fertile ground of uncertainty, which often leads to employees questioning their future at their workplace. While nothing is certain, given today’s enterprise ecosystem, supporting employees to build critical skills and competencies to navigate the uncertainty can go a long way in creating a strong perception among employees. Augmented workforce The advancement in AI, ML, robotics and automation is already having a transformative effect on today’s workplace. Industry experts believe that this technological evolution will reshape the way humans perform their duties by getting rid of routines and mindless tasks and providing more time for people to work on larger issues. Today’s organisations are evolving beyond simple AI implementations to a whole-spectrum of industrial usage that have formalised procedures, solutions, skill sets, and partner ecosystems to exploit the power of advanced technologies. By forming alliances with partners possessing domain expertise, organisations can interpret the intricacies and scalability for cognitive automation at work. To thrive in today’s workplace, organisations should gear up to build a new workplace model that can meet the complexities of today's workplace. It provides employees the autonomy to work from anywhere without organisations interfering in or invading their personal space. Also, taking care of the employees' overall well-being should be on the top of the agenda. With content employees delivering and exceeding results, the integration of continuously evolving technologies will only create a better future. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/oneplus-10t-vs-oneplus-10r-vs-oneplus-10-pro-check-out-difference-between-these-same-series-phones/articleshow/93346293.cms" style="">OnePlus 10T vs OnePlus 10R vs OnePlus 10 Pro – which OnePlus flagship should you buy?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/why-api-security-needs-to-be-top-priority-for-business-enterprises/articleshow/93343626.cms" style="">Why API security needs to be top priority for business enterprises</a>

How organisations can prepare for the workplace of tomorrow

By the end of 2022, more than 650 million COVID infections had been reported to the <keyword id="6356311" type="General" weightage="80" keywordseo="world-health-organisation" source="Orion">World Health Organisation</keyword>. With the true number likely much higher, and the tally increasing by hundreds of thousands every week, the scientific community has been focused on understanding the impact of COVID on our physical health, mental health and brain function. In the early stage of the pandemic, sleep scientists charted the costs and benefits of lockdowns on sleep patterns. The main finding was that we slept more in lockdown but the quality of our sleep was worse. Now a second wave of data is beginning to explain how becoming infected with COVID is affecting our sleep and even intruding into our dreams. The most recent meta-analysis, a review of all the currently available scientific literature, estimates that 52% of people who contract COVID suffer from sleep disturbances during the infection. The most common type of sleep disturbance reported is insomnia. People with insomnia typically find it difficult to fall asleep or stay asleep, and often wake up early in the mornings. Worryingly, sleep problems sometimes persist even after recovery from the infection. A study in China found that 26% of people who were admitted to hospital with COVID showed symptoms of insomnia two weeks after discharge. And a US study showed that people who had been infected with COVID were more likely than people who had never been infected to have trouble sleeping, even up to a month after a positive COVID test. Sleep difficulties and long COVID While most people recover from COVID quickly, some continue to have symptoms in the longer term. People suffering from long COVID seem very likely to face persistent sleep problems. A 2021 study surveyed more than 3,000 people with long COVID. Almost 80% of participants self-reported sleep problems, most commonly insomnia. A more recent study collected data on both sleep duration and quality using smart wristbands. Participants with long COVID slept less overall and got less deep sleep than participants who had never had COVID. Loss of deep sleep is particularly concerning, as this type of sleep reduces how tired we feel and strengthens concentration and memory. Lack of deep sleep may be partly responsible for the commonly reported "brain fog" during and after COVID. The fact COVID often interferes with sleep is also worrying because sleep helps our immune system to fight infections. Why does COVID affect our sleep? There are many reasons why a COVID infection might lead to poor sleep. One review identified physiological, psychological and environmental factors. COVID can have a direct impact on the brain, including the areas that control both wake and sleep states. We don't yet have a clear understanding of how this works, but possible mechanisms could include the virus infecting the central nervous system or affecting the brain's blood supply. Typical symptoms of COVID include fever, coughing and breathing difficulties. These are also well known to disturb sleep. Poor mental health can lead to sleep problems and vice versa. There's a strong link between catching COVID and mental health issues, particularly depression and anxiety. This can be caused by worries about recovery, loneliness or social isolation. Such anxieties may make sleeping harder. Meanwhile, hospitalised COVID patients can face additional difficulties trying to sleep in busy hospital environments where sleep is often disturbed by noise, treatment and other patients. What about dreams? The International COVID-19 Sleep Study, a global research project involving sleep scientists from 14 countries, recently released its findings into dreaming. The study surveyed infected and uninfected participants about their dreams. Both groups had more dreams after the start of the pandemic than before. Intriguingly, the infected participants had more nightmares than the uninfected participants, while there was no difference between the groups before the pandemic. There's no simple explanation for why catching COVID may increase nightmares, but mental health may again play a role. Poor mental health is often accompanied by nightmares. The International COVID-19 Sleep Study team found the infected group showed more symptoms of conditions such as anxiety and depression. Getting help The close links between sleep and both mental and physical health mean that prevention and treatment of disturbed sleep have never been more important, and will require creative solutions from governments and healthcare providers. If you've had trouble sleeping during or after COVID, or are having more bad dreams than you used to, you're not alone. Both short- and long-term insomnia can often be treated with cognitive behavioural therapy (<keyword id="207775" type="General" weightage="80" keywordseo="cbt" source="Orion">CBT</keyword>) that you may be able to access through your doctor. For less severe sleep problems, the European Academy for Cognitive-Behavioral Treatment of Insomnia has compiled recommendations, some based on principles applied in CBT, that you can follow at home. These include: <ul><li>keeping a regular sleep-wake schedule </li><li>restricting thinking about things that make you feel stressed to specific times of day </li><li>using your bed only for sleep and sex </li><li>going to bed and getting up when you naturally feel inclined to do so </li><li>sharing feelings of stress and anxiety with family and friends</li><li>reducing sleep disruption due to light exposure by making sure your bedroom is as dark as possible </li><li>exercising regularly in daylight </li><li>avoiding eating close to bedtime.</li></ul> SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/news/sbi-hdfc-bank-axis-bank-among-other-private-and-public-bank-earnings-could-see-a-further-ramp-up-in-q3-2022/articleshow/96768992.cms">Bank earnings could see a further ramp up in Q3, say analysts</a> <a href="https://www.businessinsider.in/business/startups/news/skippi-ice-pops-what-this-hyderabad-popsicle-brand-is-doing-after-raising-rs-1-crore-from-shark-tank-india-season-1/articleshow/96759786.cms">Skippi Ice Pops – how the Hyderabad-based popsicle brand fared after bagging a ₹1 crore deal on Shark Tank India S1</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-infosys-wipro-and-other-it-companies-earnings-preview-for-q3-fy23/articleshow/96731891.cms">December quarter likely to be a weak one for the IT sector – Infosys amongst top analyst picks</a>

How Covid can disturb your sleep and dreams and what could help

<keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>'s leading private space-tech company, Skyroot Aerospace has raised an additional $27.5 million, equivalent to ₹225 crore, in a pre-Series C funding round led by Temasek, a global investment company headquartered in Singapore. The present capital infusion builds upon the company's previous raise in 2022, bringing its total funding to USD 95 million, which is the largest ever for an Indian Space-tech startup. Skyroot plans to utilize the newly acquired capital to drive its next phase of growth through increased investments in infrastructure, reinforcement of its technology leadership, attraction of top-tier talent, and the enhancement of its launch frequency and capabilities, all while maintaining a lean and agile core team, the Hyderabad-headquartered company said in a statement. Founded in 2018 by space scientists-turned-space entrepreneurs, <keyword id="6364836" type="General" weightage="80" keywordseo="pawan-kumar" source="Orion">Pawan Kumar</keyword> Chandana and <keyword id="7537906" type="General" weightage="80" keywordseo="naga-bharath-daka" source="Orion">Naga Bharath Daka</keyword>, Skyroot is the country's leading private space launch vehicle company. In November 2022, it successfully launched India's and South Asia's first, and till date the only, privately developed rocket, marking Indian private space sector's entry into the space launch market. As the leading player in small and medium space launch vehicle designing and building in India's private sector, the company offers on-demand, cost-effective, reliable and regular space launch services to the fast-expanding global small and medium-sized satellite market, with satellite operators who look to deploy single or constellations of satellites across orbits as its customers. Skyroot was the first startup to sign a memorandum of understanding (MoU) with the <keyword id="116095" type="General" weightage="50" keywordseo="indian-space-research-organisation" source="Orion">Indian Space Research Organisation</keyword> (ISRO). The collaboration grants Skyroot access to ISRO's cutting-edge facilities and unparalleled expertise. Skyroot is poised to transform space launch capabilities of the country with its Vikram series of rockets, specially designed to deploy small and medium-sized satellites into space efficiently and reliably. "As we prepare for the launch of our second mission early next year, this new funding will enable us to accelerate our upcoming launches planned over the next two years. India's successful moon landing mission has reignited global interest in India's space prowess. As a key player in India's private space industry, we are amplifying our capabilities to tap into the expanding global satellite launch market with a goal to emerge as a favourite 'go-to' choice in space launch services for small satellites," said Pawan Kumar. Bharath Daka said this fund-raise would help the company to invest in the enhancement of production infrastructure, R&amp;D and team strength. SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/upcoming-cars-and-suv-in-november-2023/slidelist/104817915.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/upcoming-cars-and-suv-in-november-2023/slidelist/104817915.cms" target="_blank">From the new Renault Duster to Tata Punch EV, upcoming cars launching in India this November</a> <a href="https://www.businessinsider.in/tech/news/delhi-woman-loses-50-lakh-in-sim-swap-scam-heres-how-you-can-stay-safe/articleshow/104745898.cms">Delhi woman loses ₹50 lakh in SIM Swap scam – Here’s how you can stay safe</a> <a href="https://www.businessinsider.in/tech/news/x-starts-rolling-out-audio-and-video-calls-heres-everything-you-need-to-know/articleshow/104716334.cms">X starts rolling out audio and video calls – here’s everything you need to know</a>

Space-tech company Skyroot raises ₹225 cr in pre-Series C funding

<ul><li>Multiple applications, <keyword id="14497138" type="General" weightage="20" keywordseo="disparate-systems" source="Orion">disparate systems</keyword> and siloed data lead to inefficiencies in organisations. </li><li>Microsoft Dynamics 356 works on bringing the data together and building rich insights. </li><li><keyword id="3747480" type="General" weightage="20" keywordseo="dynamics-365" source="Orion">Dynamics 365</keyword> &amp; Power Platform are used by 500,000 organisations and 97% of Fortune 500 companies. </li></ul>Let’s consider two different scenarios at two of India’s leading enterprises. The first one - Keventer Agro, the largest FMCG company in East India that offers packaged, dairy and fresh food products. Keventer employed numerous Enterprise Resource Planning (ERP) vendors. Each vendor worked independently at the assigned location on a distinct ERP platform. The distinct operations led to non-uniformity in processes, and impacted reporting and compliance procedures with manually generated statements. The second one - Larsen &amp; Toubro (L&amp;T), the multinational conglomerate with revenues exceeding $21 billion. L&amp;T was having challenges with transparency across the sales cycle and was struggling to support a digital-ready sales team that could sell from anywhere for L&amp;T-NxT, a digital start-up. None of these challenges are unique to these companies. Organisations often tend to use multiple applications to do their work, leading to disparate transactions, static products and siloed data that resides in fragmented, monolithic software suites. This introduces inefficiencies and conflicts. Microsoft is working with enterprises in India to help change this. Praveen Mellacheruvu, Business lead – <keyword id="123470" type="General" weightage="20" keywordseo="business-applications" source="Orion">Business Applications</keyword>, Microsoft, said, “Business Applications tend to become complex and not easy to use, creating an extensive learning cycle and adoption journey for enterprises. Data ends up being siloed when an enterprise uses an IT architecture that involves multiple such products from various vendors. At Microsoft, our aim is to bring this data together in multiple ways, to build rich insights and enable decision making.” One example, he said, is the concept of collaborative apps where team members can work on Dynamics 365 directly in Teams without even having to access Dynamics 365 directly. Another area of focus for Mellacheruvu and his teams is to work with organisations in transforming their sales and service functions. Modernising these functions is helping customers significantly enhance the effectiveness of their sales and service teams, helping them drive better customer experience. With AI-based tools like Dynamics 365 Customer Insights, enterprises can build a much better understanding and a 360 view of their customers, helping them serve their customers, Mellacheruvu argued. Both the companies cited as examples in the beginning leveraged <keyword id="3747797" type="General" weightage="20" keywordseo="microsoft-dynamics-365" source="Orion">Microsoft Dynamics 365</keyword> in the process. Keventer Agro has reduced the client software footprint by leveraging the Microsoft platform, which has led to distinctive benefits such as a unified platform with streamlined workflows and processes across the whole business. L&amp;T-NxT rolled out Microsoft Dynamics 365 Sales, Marketing, and Sales Insights in just 26 days during the global COVID-19 crisis, ensuring uninterrupted business operations. L&amp;T-NxT benefitted from better management of leads, increased sales agility and access to holistic data in one place, ensuring that its global sales force could easily access comprehensive customer history and other information from any location. Quite naturally, Microsoft has seen an uptick in the adoption of Dynamic 365 technologies. “Globally, companies like Cracker Barrel and Unilever predict disruptions using our technology. Businesses like Heineken and Siemens leverage Dynamics 365 for personalised customer engagement and service. Another example is L’oreal, which installed and managed manufacturing equipment remotely using Microsoft Dynamics 365 Remote Assist on HoloLens 2 – the mixed-reality smart glass.” Businesses are looking at immediate and tangible business outcomes from their investments, said Mellacheruvu. And the tech giant has been making efforts to ensure this. “For example, Dynamics 365 for Customer Service reduces customer complaints by 80% and Dynamics 365 for Sales shortens the sales cycle by 3 months. This delivery of business value has helped us see increased adoption.” Dynamics365 and Power Platform are used by 500,000 organisations and 97% of Fortune 500 companies, he said. More than 4,500 organisations now use Dynamics 365 Commerce, Finance, and Supply Chain Management. The industrial metaverse is another opportunity that Microsoft is actively tapping into, using technologies such as IOT, Digital Twins, Dynamics 365 Connected Spaces, and Mixed Reality applications. “There has been a radical change in how, when and where people work in today’s highly distributed workplace. People want simple ways to collaborate and work from anywhere they want and Microsoft’s focus is to enable just that,” Mellacheruvu summed up. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/five-occasions-when-a-cio-needs-to-function-like-a-business-head/articleshow/92978571.cms">Five occasions when a CIO needs to function like a business head</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/economic-slowdown-impacts-smartphone-industry-shipments-decline-by-9/articleshow/92972538.cms">Economic slowdown impacts smartphone industry, shipments decline by 9%</a>

How Microsoft Dynamics 365 is helping organisations ‘get IT all together’

<ul><li>Tailoring your resume to <keyword id="4317914" type="General" weightage="50" keywordseo="applicant-tracking-system" source="Orion">applicant tracking system</keyword> (ATS) is important for wider reach</li><li>ATS-enabled resumes increase the likelihood of your application passing the initial screening stage.</li><li>You can create an ATS-friendly resume on your own, use the services of a specialist, or even use ChatGPT to write one. </li></ul> If you have sent your resumes to several employers, and not heard back from them after the customary automated acknowledgement mail, then you are not alone. Certain jobs, especially for freshers, in sectors like IT, receive 100s of job applications and it is not possible for the hiring team to go through all the applications. So, they have a process in place to shortlist them - which is referred to as the applicant tracking system (ATS). What is an ATS friendly resume? In today's competitive job market, tailoring your resume to ATS is crucial for ensuring your application is seen by potential employers. “ATS-enabled resumes are specifically designed to be scanned and interpreted by these automated systems, increasing the likelihood of your application passing the initial screening stage,” says Manu Saigal, Director, General Staffing, Adecco India, a staffing solutions firm. ATS are widely used by companies of all sizes to streamline the recruitment process, efficiently filtering through a high volume of resumes. They analyse resumes for relevant keywords and phrases, matching them to the specific requirements of the job opening. An ATS-friendly resume ensures your skills and experience are effectively conveyed to the ATS, making it more likely to land in the hands of a hiring manager. ATS resumes have caught up because of the extensive use of AI in the hiring process. “Now, recruiters can use AI-powered search to get results personalised to their organisations. This infusion of AI has elevated the quality of candidate recommendations enabling data-driven hiring decisions, marking a paradigm shift in recruitment methodologies,” says Sekhar Garisa, CEO, foundit, a talent platform. Key features of ATS friendly resume The key characteristics of an ATS-friendly resume: Structured format: Uses a clear and consistent format with standard headings and sections. Keyword optimisation: Incorporate relevant keywords and phrases from the job description throughout your resume. Easy readability: Uses simple language, avoids jargon, and maintains clear font styles and sizes. File format: Saves your resume in PDF or ATS-compatible formats to ensure proper rendering. How to create an <keyword id="3382525" type="General" weightage="100" keywordseo="ats-resume" source="Orion">ATS resume</keyword> You can create an ATS-friendly resume on your own, use the services of a specialist, or even use ChatGPT to write one. DIY One can craft an ATS-friendly resume by utilising online resources and templates for ATS compatibility. Leverage free tools to spot keywords aligning with job descriptions, enhancing your resume's relevance. Tailor content meticulously to spotlight skills sought by employers, boosting chances with both ATS and hiring managers. Also, seek feedback from mentors or peers to refine and amplify your qualifications' presentation. “After thorough research and learning the do’s and don’ts, one can create their own ATS-compliant resume,” says Sachin Alug, CEO, NLB Services, a talent solutions company. Engage a resume specialist There are many resume services which will create an ATS friendly resume for you. Consider enlisting a resume expert for personalised guidance and expertise in creating an impactful, ATS-compatible resume. These seasoned specialists customise resumes for distinct industries and positions, setting them apart from competitors. Professional resume writers offer valuable insights into ATS optimization strategies, enhancing your resume's chances of success in applicant screening systems. Use ChatGPT You may utilise ChatGPT as a tool to enhance your resume's keyword optimisation and identify potential areas for improvement. Leverage ChatGPT's ability to generate different creative text formats of text content to explore alternative ways of presenting your skills and experience. “Use ChatGPT's suggestions as a starting point and carefully review and refine the generated content to ensure it aligns with your overall resume narrative,” says Saigal. Agrees Garisa, “While ChatGPT offers guidance and suggestions for an ATS-friendly resume, it is not a substitute for the expertise provided by a professional resume specialist.” Searching for a job is often a long process and having an ATS-enabled resume could only give you an edge.

Creating a search friendly resume – Here’s how to crack the ATS code

New Delhi, <keyword id="10387" type="General" weightage="100" keywordseo="Microsoft" source="Orion">Microsoft</keyword> will not give any raise to salaried employees, including senior leaders, this year as global macroeconomic conditions continue to haunt Big Tech. Microsoft CEO <keyword id="276564" type="General" weightage="50" keywordseo="satya-nadella" source="Orion">Satya Nadella</keyword> told employees in a meme, seen by The Verge, that only hourly workers will receive raises this year. "We are clear that we are helping drive a major platform shift in this new era of AI, and doing so in a dynamic, competitive environment while also facing global macroeconomic uncertainties," <keyword id="2045946" type="General" weightage="80" keywordseo="nadella" source="Orion">Nadella</keyword> told employees. "We must maintain a leadership position in our at-scale businesses of today, generating enough yield to invest and lead in the next wave, while staying on the frontiers of both performance and efficiency," he added. Microsoft will still offer salaried employees bonuses and stock awards, according to the report. Senior leadership team, including Nadella, will not get salary increases and receive only lower annual performance-based bonuses. Earlier this year, Microsoft announced to lay off 10,000 employees across the company. In January, Nadella announced that the company will be "making changes that will result in the reduction of our overall workforce by 10,000 jobs through the end of FY23 Q3 (third quarter)". Microsoft had more than 220,000 employees, and layoffs affected around 5 per cent of its workforce. Microsoft-owned LinkedIn also laid off 716 employees, as the company made changes to its <keyword id="17390785" type="General" weightage="50" keywordseo="global-business-organisation" source="Orion">Global Business Organisation</keyword> (GBO) and shut its InCareer app in China. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/android-14-beta-2-announced-features-eligible-devices-and-how-to-download/articleshow/100155614.cms">Android 14 Beta 2 announced – features, eligible devices, and how to download</a> <a href="https://www.businessinsider.in/tech/news/pixel-fold-pixel-7a-pixel-tablet-and-everything-announced-at-google-i/o-2023/articleshow/100143082.cms">Pixel Fold, Pixel 7a, Pixel Tablet and everything announced at Google I/O 2023</a> <a href="https://www.businessinsider.in/tech/mobile/news/survey-reveals-three-out-of-four-indians-suffer-from-nomophobia-heres-what-it-means/articleshow/100073985.cms">Survey reveals three out of four Indians suffer from NoMoPhobia: Here’s what it means</a>

Microsoft to skip pay raises for salaried employees this year

The WHO has criticised <keyword id="1334" type="General" weightage="100" keywordseo="china" source="Orion">China</keyword> for withholding data related to samples taken at a market in <keyword id="208994" type="General" weightage="80" keywordseo="wuhan" source="Orion">Wuhan</keyword> in 2020 that could have provided vital information about the Covid-19 pandemic's origins, calling on Beijing to be transparent and to share results of investigations it conducts. The Huanan market in central China's Wuhan city was the epicentre of the pandemic. From its origin there, the SARS-CoV-2 virus rapidly spread to other locations in Wuhan in late 2019 and then to the rest of the world. "Every piece of data relating to studying the origins of COVID-19 needs to be shared with the international community immediately. These data could have - and should have - been shared three years ago," <keyword id="6356311" type="General" weightage="80" keywordseo="world-health-organisation" source="Orion">World Health Organisation</keyword> (WHO) Director-General Dr Tedros Adhanom Ghebreyesus said in Geneva on Friday. "We continue to call on China to be transparent in sharing data and to conduct the necessary investigations and share the results. Understanding how the pandemic began remains both a moral and scientific imperative," he said. Ghebreyesus said that last Sunday, the global health agency was made aware of data published on the GISAID database in late January, and taken down again recently. "The data, from the Chinese Center for Disease Control and Prevention, relates to samples taken at the Huanan market in Wuhan, in 2020," he said. Ghebreyesus said while the data was online, scientists from a number of countries downloaded the data and analysed it. "As soon as we became aware of this data, we contacted the Chinese <keyword id="6379474" type="General" weightage="80" keywordseo="cdc" source="Orion">CDC</keyword> and urged them to share it with WHO and the international scientific community so it can be analysed," he said, adding that WHO also convened the Scientific Advisory Group for the Origins of Novel Pathogens, or SAGO, which met on Tuesday. "We asked researchers from the Chinese CDC and the international group of scientists to present their analyses of the data to SAGO. These data do not provide a definitive answer to the question of how the pandemic began, but every piece of data is important in moving us closer to that answer," he said. In a report Thursday, the New York Times said that an international team of virus experts said they had "found genetic data from a market in Wuhan, China, linking the coronavirus with raccoon dogs for sale there." The <keyword id="52850" type="General" weightage="80" keywordseo="nyt" source="Orion">NYT</keyword> report said that the genetic data was drawn from swabs taken from in and around the Huanan Seafood Wholesale Market starting in January 2020, "shortly after the Chinese authorities had shut down the market because of suspicions that it was linked to the outbreak of a new virus." While the animals had been cleared out from the market, researchers took swabs from the walls, floors, metal cages and carts used for transporting animal cages. "In samples that came back positive for the coronavirus, the international research team found genetic material belonging to animals, including large amounts that were a match for the raccoon dog," the report said, quoting three scientists involved in the analysis. The report noted that after the international team came across the new data, it reached out to Chinese researchers who had uploaded the files with an offer to collaborate. However, after that, the sequences disappeared from GISAID. Globally, there have been more than 760,360,900 confirmed cases of COVID-19, including over 6,873,400 deaths, according to the World Health Organisation. WHO said that three years later, while there are almost 7 million reported deaths from COVID-19, "we know that the actual number of deaths is much higher." Ghebreyesus expressed confidence that this year "we will be able to say that COVID-19 is over as a public health emergency of international concern." He however noted that "we are not there yet" given that last week, there were still more than five thousand reported deaths from COVID-19. "That's five thousand too many for a disease that can be prevented and treated. Even as we become increasingly hopeful about the end of the pandemic, the question of how it began remains unanswered," he said. "We have a duty to ourselves to end this pandemic as soon as possible. We have a duty to those we have lost to find out how it started," he said. The NYT report said that the "jumbling together" of genetic material from the virus and the animal does not prove that a raccoon dog itself was infected. "And even if a raccoon dog had been infected, it would not be clear that the animal had spread the virus to people. Another animal could have passed the virus to people, or someone infected with the virus could have spread the virus to a raccoon dog," the report said. "But the analysis did establish that raccoon dogs - fluffy animals that are related to foxes and are known to be able to transmit the coronavirus - deposited genetic signatures in the same place where genetic material from the virus was left," according to the scientists. They noted that the evidence was "consistent" with a scenario in which the virus spilled into humans from a wild animal. The new evidence comes weeks after a new intelligence assessment from the US Department of Energy pointed out that an "accidental laboratory leak" in China most likely caused the pandemic. "But the genetic data from the market offers some of the most tangible evidence yet of how the virus could have spilled into people from wild animals outside a lab. It also suggests that Chinese scientists have given an incomplete account of evidence that could fill in details about how the virus was spreading at the Huanan market," the NYT report said. SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/news/hdfc-hdfc-bank-merger-gets-nclt-clearance/articleshow/98735804.cms">HDFC-HDFC Bank merger gets NCLT clearance</a> <a href="https://www.businessinsider.in/stock-market/news/reliance-shares-down-22-from-all-time-high-attractive-entry-opportunity-says-jp-morgan/articleshow/98725589.cms">Reliance shares down 22% from all-time high: Attractive entry opportunity, says JP Morgan</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-is-an-integral-part-of-who-i-am-ill-be-a-part-of-tcs-too-as-it-soars-rajesh-gopinathan/articleshow/98722638.cms">TCS is an integral part of who I am, I’ll be a part of TCS too as it soars: Rajesh Gopinathan</a>

WHO calls on China to be transparent in sharing data to determine Covid's origins

<ul><li>There’s no doubt that in 2022 and beyond, companies and advertising agencies will dedicate more attention and resources to improving <keyword id="61889" type="General" weightage="20" keywordseo="diversity" source="Orion">Diversity</keyword>, <keyword id="12546708" type="General" weightage="20" keywordseo="equity-and-inclusion" source="Orion">Equity and Inclusion</keyword> (DEI).</li><li>While the ad industry has a lot of women today, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours, or the flexibility to work from home.</li><li>Advertising agencies, therefore, have been working towards training more women, to prepare them for leadership roles. They are also launching special programs to encourage queer people to join advertising agencies.</li><li>We speak to a few Creative Agencies that appear to be making strides in improving DEI to find out what’s their current <keyword id="1014511" type="General" weightage="20" keywordseo="gender-ratio" source="Orion">gender ratio</keyword> and got them to share a few ways in which they think the industry can evolve to become more inclusive.</li></ul>The advertising industry is known to lead to change and advertising agencies have the power to shape how people see themselves through their creative campaigns. They have the power to make a positive impact on society. The industry can use its influential power in mending belief systems and nudging people to question their regressive thoughts. From challenging stereotypes to pushing people to embrace the entire gender spectrum, advertising campaigns can work wonders in bringing about acceptance. Apart from using their advertising and marketing tools tactfully, ad agencies can work towards improving gender representation inside their organisations at a structural level. However, at the creative stage, too many perspectives have been excluded over the years. Many organisations hire one queer person and make them the face of diversity. Last year, <a href="https://www.businessinsider.in/advertising/ad-agencies/article/cannes-lions-to-onboard-diversity-equity-and-inclusion-specialist-consultancy-after-former-dean-abraham-abbi-asefaw-called-out-the-organisation-for-lack-of-representation/articleshow/83030888.cms">Cannes Lions was </a>called out for hiring one person of colour at Roger Hatchuel Academy and making them the face of diversity. After drawing flak, the academy and Cannes Lions onboarded a specialised Diversity, Inclusivity and Equity agency to correct its course. In the last few years, advertising agencies in India have taken baby steps towards improving Diversity, Inclusivity and Equity inside their organisations as well. They are trying to build an inclusive culture that transcends barriers, biases and bureaucracy, and makes employees truly feel like they belong. With equal representation of different voices on the inside, historically underrepresented demographic groups are authentically and positively represented in the campaigns too. This leads to robust dialogue, richer decisions, it helps build empathy within the organization to design good, and human-centered solutions. Advertising and Media Insider gathered insights from industry leaders and agencies who appear to be making strides towards DEI about how employers can boost diversity and inclusion in their organisations. A look at the current gender ratio MullenLowe Lintas Group’s gender ratio stands at 35% and the agency network has a similar ratio even at the leadership level. Garima Pant, Group HR Director, MullenLowe Lintas Group told us about their hiring process. She said, “For us, DEI goes beyond Gender. This year with our Apex Council, we plan to steer initiatives and changes aimed towards shaping and embedding DEI in the DNA of the organization. Our commitment to hire more diverse voices has already been put in action; we are signatories on the UN Women Empowerment Principles, we introduced our Referral program with 2X referral bonus aimed at hiring women, PWD’s and LGBTQ+ team members and are also systemically looking at embedding DEI in our processes to ensure accountability while we lead with intent. For advertising, more than most other industries, DEI is not just a humanistic issue, it is a business case. At the heart of diversity and inclusion is getting diverse thinking, diverse perspectives, thereby inspiring imagination and impacting societal change.” DDB Mudra Group, which was one of the first agencies in India to update its insurance policy to include same-sex couples and live-in partners, ended 2021 with a gender ratio of women-to-men at 40:60. Rita Verma, EVP &amp; Head - HR, DDB Mudra Group told us all about the agency’s roadmap for 2022. She said, “DEI has been a key priority for us in the last few years, and our plans for the coming year are built off the work that we have done in the last three years. The Phyllis Project is a DDB global initiative that kicked off in 2018 to help women leaders stay the course and rise more effortlessly through the ranks. In 2020, in the middle of the challenges of the pandemic, we managed to launch the India leg of the program, which is a more intense, consistent and personalised program for our top 25 women talent. We will proudly be graduating the first batch of the Phyllis India project in March of this year, and kick-starting a 2022 batch. Through the last two years, with a mix of mentoring engagements with the best in the business within and outside DDB, training and skill-building interventions and exposure to some of the most inspiring women leaders, we’ve built a set of powerful women leaders. We are proud of the ones who have stayed with us and grown their influence within DDB in India, like Mehak Jaini who heads strategy for us at 22feet Tribal Worldwide, and also the incredible women talent who have gone on to take on bigger challenges in the industry such as Sonal Jhuj at Lego and Shagun Seda at Netflix. Our Open Pride program has seen us consistently engage in conversations with our employees to increase awareness and sensitize them towards the LGBTQIA+ community. We have made a conscious effort to improve our policies, whether it is in the context of insurance for same sex partners, or increased paternity leave, or wellness leaves. This is a result of six monthly reviews to see how we can be more inclusive and sensitive to all employees. We want to lead the thinking in contemporary employee policies and not follow the market, and are constantly seeking inputs from our people to get better at this. Another initiative that we are truly excited about this year, is a series of our Equal Parenting workshops to help our employees become the kind of parents and professionals they want to be and normalise the essential conversation around balancing parenthood and professional success.” At TBWA, 35-40% of their employees are women across client servicing, creative and planning functions. To encourage young women and employees of all genders to speak up their minds, the agency network has been working towards making leaders on the top more accessible to new employees. Namrata Nandan, Executive Director – West, South &amp; New Initiatives, TBWA said, “We have provided a platform to our young promising stars to establish a direct connect with the CEO and present their thoughts on matters pertaining to strategy, operations, organization culture, etc and play a part in the decision-making process. Young millennials and Gen Z are vocal &amp; creative, coupled with a strong need to belong and to be heard. This forum provides a great opportunity for the organization to leverage their creative/out-of-box thinking and at the same time gives them the opportunity to express themselves and participate in decision making.” Ways in which the advertising ecosystem can improve DEI It is important to build a work environment where all employees feel seen, accepted and valued. Rohit Suri, Chief HR Officer, dentsu South Asia said that agencies should ‘foster an Inclusive Culture by cultivating a supportive, welcoming and inclusive workplace where everyone can contribute to their full potential.’ Sharing how the entire advertising ecosystem can elevate DEI across the board, he said, “The advertising industry has a huge responsibility to uphold DEI and ensure stereotypes are removed, create products and service offerings that mitigate bias and it is important for the industry to understand that DEI is all about adapting human behavior, something that requires continuous enhancement of inclusion capabilities and ongoing practice every day. Secondly, along with behaviors organizations must have robust feedback mechanisms and listening systems that reinforce the culture of inclusion and belonging. Third, organisations must invest in training programs and initiatives that invite diverse talent from underrepresented groups to join them to ensure the ideas that come from these diverse teams are better and the clients are better served. Fourth, when DEI is treated as a business imperative it moves beyond the responsibility of one team or a group of people it becomes the responsibility of everyone in the organisation.” Pant broke down her advice into three parts and advised agencies to follow M.A.P. “Measure - What gets measured gets done: The Org Business and Talent dashboard needs to have a diversity and inclusion lens across the employee lifecycle. Awareness - Moving beyond the metrics. Awareness is the greatest agent for change. Policies: Put a stake in the ground. Policies ensure that organizations embrace talent practices that systemically drive Inclusion,” explained Pant. Verma pointed out that ‘with the queer community, the task is slightly different because one does not identify candidates at the outset by their sexual identity.’ What DDB Mudra Group is trying to build is an environment that makes everyone feel safe, nurtured and be given equal opportunity. This happens through consistent awareness building, education, and sensitization workshops and interactions. To bridge this gap, the agency has organised various masterclass sessions for its employees. Adding how the HR industry needs a refreshed approach after the pandemic, she said, “The advertising industry in India is experiencing a lot of change. And it is a great time to re-evaluate the principles on which we want to build our agencies going forward, and therefore the overall ecosystem. Especially in the last couple of years, we have seen unforeseen levels of attrition and burnout owing to the pandemic. What it has taught us is the fact that we need to do better by our people as an industry. Whether it is in terms of providing better work-life balance, supporting and propagating equal parenting, consciously seeking women talent in leadership, rewarding leaders for their role in creating and nurturing diverse and inclusive teams, or partnering clients to better represent women and other faultily represented communities in our work – there is so much we must do as an industry. We believe that product and creativity will be exceptional as an outcome of all these efforts as well. It is an exciting time, and we hope to walk tall in the advertising fraternity by leading from the front on all these issues.”

Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations

<ul class="summary-list"><li>Online shopping has made it easier for counterfeiters to sell fake products.</li><li>Counterfeits cost businesses more than $200 billion a year and contribute to 750,000 jobs lost.</li></ul>Daniel Shapiro's work is never done.As quickly as he's scanned between 30 and 50 million listings for illegal products, a new crop is awaiting him.Shapiro's job at Red Points, a brand-protection software company that works with brands such as Puma, Fila, and Hugo Boss, is to discover where <a target="_blank" href="https://www.businessinsider.com/how-to-spot-fake-goods-online-2023-8">counterfeit products</a> are hiding on the World Wide Web and get them taken down. He started his career as a buyer for Macy's in the 1980s, then led anti-counterfeiting teams at eBay for more than seven years.The "old days" of street hawkers on <a target="_blank" href="https://www.businessinsider.com/fake-purse-shopping-china-town-2011-5">Canal Street selling knockoff Fendi and Coach bags</a> are long gone, he told Insider."The evolution today with online e-commerce, the game has changed dramatically," he said.In his 13 years of combating counterfeit products, he's seen it all: shoes, high fashion, socks, underwear, supplements, home goods, car parts, and sex toys."Everything gets counterfeited at some point," he said. "And by the way, the money being made by counterfeiters is staggering."<div type="image" title="A man picks up a wallet while knock-off luxury goods are displayed along a sidewalk on Canal Street in Manhattan" height="4160" width="6240" msid="103660760" hostid="261" sizebytes="1403594"></div>Counterfeits have invaded US markets at an astounding rate, and government agencies seem too overwhelmed to stop them all. The <a target="_blank" href="https://www.dhs.gov/sites/default/files/publications/20_0124_plcy_counterfeit-pirated-goods-report_01.pdf">US Department of Homeland Security reported</a> that seizures of counterfeit and pirated goods increased tenfold between 2000 and 2018.In 2017, the International Chamber of Commerce and Frontier Economics projected <a target="_blank" href="https://www.iccwbo.be/wp-content/uploads/2017/02/ICC-BASCAP-INTA-2016-report.pdf">counterfeiting and piracy would drain $4.2 trillion</a> from the global economy by 2022. Shapiro said the true cost has likely blown past that estimate, considering the pandemic's outsize effect on e-commerce.For many, knockoffs are just a way to get a deal on a handbag or shoes that would otherwise be outside their budgets. But these fake products have major financial and societal impacts that can lead to lost sales, jobs, and livelihoods.<div type="image" title="A U.S. Customs and Border Protection officer inspects boxes of counterfeit products and pulls out a fake Gucci handbag." height="3322" width="4983" msid="103660761" hostid="261" sizebytes="3586438"></div>Counterfeits and piracy cost legitimate US businesses more than $200 billion a year and contribute to 750,000 jobs lost, according to a report by the <a target="_blank" href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4105729/">Office of the United States Intellectual Property Enforcement Coordinator</a>.In 2020, the fashion industry lost more than <a target="_blank" href="https://www.statista.com/statistics/1117921/sales-losses-due-to-fake-good-by-industry-worldwide/">$50 billion in potential sales</a> because of counterfeit merchandise. The underground art market is estimated to generate as much as $6 billion a year in stolen, fake, looted, and illegally imported works, according to the <a target="_blank" href="https://www.imf.org/Publications/fandd/issues/2019/09/the-art-of-money-laundering-and-washing-illicit-cash-mashberg">United Nations Office on Drugs and Crime</a>.Counterfeit goods have also been linked to organized-crime rings that fund terrorism, human trafficking, and the illicit drug trade, the <a target="_blank" href="https://www.unodc.org/documents/ropan/Campaign/Counterfeit_Goods/The_Illicit_Trafficking_of_Counterfeit_Goods_and_Transnational_Organized_Crime.pdf">UN Office on Drugs and Crime</a> says. Not to mention, some counterfeit products can cause physical harm. Cheap <a target="_blank" href="https://www.energy.gov/ehss/suspectcounterfeit-items-consumer-electrical-and-electronic-product-safety-june-2022">electronics can start fires</a>, untested <a target="_blank" href="https://dos.ny.gov/fake-cosmetics-and-their-health-risks">makeup can pose health risks</a>, and <a target="_blank" href="https://www.dailymail.co.uk/health/article-2312986/Sarah-Houston-Banned-slimming-drug-DNP-kills-medical-student-coroner-attacks-online-dealers-target-vulnerable.html">counterfeit drugs have killed people</a>."Not all counterfeits are equal," Shapiro said. "There's some danger in accidentally buying a counterfeit in a particular industry."<h2>What is the difference between a counterfeit and a dupe?</h2><a target="_blank" href="https://www.insider.com/scandal-reselling-fake-birkin-bags-hermes-tiktok-birkintrash-2023-2">Counterfeits are not to be mistaken for dupes</a>, which are products that are similar to a popular brand's trending items, usually sold at a much lower price. Since the US has <a target="_blank" href="https://fashionista.com/2016/12/fashion-law-patent-copyright-trademark">very few legal protections for three-dimensional fashion design</a>, dupes are legal as long as they don't violate copyright or trademark laws.<div type="image" title="A display of counterfeit products of designer brands at the Los Angeles/Long Beach Seaport complex" height="2000" width="3000" msid="103660762" hostid="261" sizebytes="1118110"></div>Chanel's quilted leather flap bag, <a target="_blank" href="https://www.vogue.com/article/visual-history-50-years-of-the-chanel-bag-on-the-street">first designed by Gabrielle Chanel</a> in 1955, is an example of a style that has been copied time and time again. In fact, nearly every major handbag brand from <a target="_blank" href="https://affiliate.insider.com?h=0e2623181cb40414b467e378e70bd1b4306c96026287e057ebef980a0dcf3f64&amp;postID=64ff6db3909a7a425c60f5ef&amp;postSlug=why-sales-of-knockoffs-have-soared-2023-9&amp;site=bi&amp;u=https%3A%2F%2Fwww.michaelkors.com%2Fproduct%2Fsoho-large-quilted-leather-shoulder-bag%2F_%2FR-US_30F0S1SL3L%3Fcolor%3D0001">Michael Kors</a> to <a target="_blank" href="https://www.gucci.com/us/en/pr/women/handbags/mini-bags-for-women/gg-marmont-leather-super-mini-bag-p-476433DTDCT9022">Gucci</a> has its own version. Companies can produce as many generic quilted purses with chain straps as they want, as long as they don't claim they are Chanel bags. Dupes are not exact replicas, but a lower-quality, "get the look for less" product, such as a <a target="_blank" href="https://affiliate.insider.com?h=cfd14e1527e3ac825422603f9d2ebbb399ddfa421d1340b130be7b8d7ac7a5bf&amp;postID=64ff6db3909a7a425c60f5ef&amp;postSlug=why-sales-of-knockoffs-have-soared-2023-9&amp;site=bi&amp;u=https%3A%2F%2Fwww.amazon.com%2FShoulder-Quilted-Crossbody-Designer-Lattice%2Fdp%2FB0915TTCP9%2Fref%3Dasc_df_B0915TTCP9%2F%3Ftag%3Dhyprod-20%26linkCode%3Ddf0%26hvadid%3D508337741181%26hvpos%3D%26hvnetw%3Dg%26hvrand%3D3481702622344136678%26hvpone%3D%26hvptwo%3D%26hvqmt%3D%26hvdev%3Dc%26hvdvcmdl%3D%26hvlocint%3D%26hvlocphy%3D9004331%26hvtargid%3Dpla-1344790559033%26psc%3D1">$22 synthetic-leather quilted bag you can find on Amazon</a>.Fueled by TikTok videos of finding dupes of popular fashion, cosmetics, and food products, <a target="_blank" href="https://www.retailbrew.com/stories/2023/06/20/gen-z-luxury-dupes">Gen Zers are embracing knockoffs</a> of designer products in part to subvert capitalism and elitism.It is a counterfeit, however, if a brand replicates that Chanel bag in great detail, with the double-C logo on the front and an interior label claiming to be an authentic Chanel bag.<div type="image" title="a woman holds a quilted Chanel purse" height="4842" width="7263" msid="103660764" hostid="261" sizebytes="558450"></div><h2>Why sales of counterfeit goods have soared</h2>E-commerce has been a breeding ground for knockoffs. Counterfeit sellers can easily set up shop on marketplaces such as Amazon, Alibaba, Shein, and Temu, where many knockoff sales go undetected.The <a target="_blank" href="https://www.oecd-ilibrary.org/trade/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en">Organisation for Economic Cooperation and Development reported</a> that counterfeit goods traded internationally increased from $200 billion in 2005 to $509 billion in 2016. Counterfeit goods cost the global economy $500 billion a year, <a target="_blank" href="https://www.uschamber.com/intellectual-property/back-to-school-business-and-law-enforcement-team-up-to-protect-students-parents-and-teachers-from-counterfeit-goods#:~:text=money%20over%20time.-,Counterfeit%20products%20cost%20the%20global%20economy%20over%20%24500%20billion%20a,about%20the%20dangers%20of%20counterfeits.">according to the US Chamber of Commerce</a>.Technology has not only escalated the counterfeit market but made it increasingly difficult to tell the genuine products from the imposters. <a target="_blank" href="https://www.businessinsider.com/superfake-handbags-clothing-almost-real-knockoffs-2023-7">Superfakes</a> have emerged as manufacturers have become increasingly skilled at replicating designer goods. They've been able to recreate handbags and shoes with such precision and detail that it can be difficult for authenticators to tell the difference between the real and fake products.<div type="image" title="a staff member verifying the authenticity of a watch at the Beijing Extraordinary Luxuries Technology company in Beijing" height="2604" width="3914" msid="103660765" hostid="261" sizebytes="524474"></div>The surge in counterfeit goods is impossible to control, primarily because online listings can be created faster than they can be taken down. "Tomorrow there'll be somewhere between 2 and 3 billion new listings that didn't exist today," Shapiro said.And even if a seller is banned from a site, it often does little to deter them. "They don't go away, they just go somewhere else, to another marketplace or another social-media site," he said.Red Points helped remove a total of 4.6 million listings last year, a company representative said. Shapiro estimated that he discovers a new e-commerce marketplace every one to two months."I've been in this space 13 years and I'm always shocked when a new one comes up," he said.While the US government intercepts some counterfeit products, there are limitations. For one thing, many packages shipped through e-commerce sites are<a target="_blank" href="https://www.businessinsider.com/shein-and-temu-skirt-import-tariffs-us-lawmakers-fast-fashion-2023-6"> small, low-value orders</a>. More than 90% of all counterfeit seizures happen through international and express mail, according to the <a target="_blank" href="https://www.cbp.gov/trade/fakegoodsrealdangers">US Customs and Border Protection</a>.<div type="image" title="close up of a woman tapping the screen of her phone shopping for handbags" height="3376" width="5074" msid="103660766" hostid="261" sizebytes="679730"></div>Another factor could be that for sellers, the return outweighs the cost."The penalty for trafficking and counterfeits is about three to six months in federal prison," Shapiro said. "So the penalty is very low and the money is very good."According to the <a target="_blank" href="https://www.ussc.gov/sites/default/files/pdf/training/primers/2023_Primer_Intellectual_Property.pdf">US Sentencing Commission</a>, the maximum sentence for selling counterfeit goods is 10 years in prison. In 2021, the average sentence for copyright and trademark infringement was 10 months, <a target="_blank" href="https://www.ussc.gov/sites/default/files/pdf/research-and-publications/quick-facts/Copyright_FY21.pdf">the agency reported</a>.Shapiro said a law-enforcement official once told him that selling counterfeit Nike sneakers can reap<a target="_blank" href="https://www.occrp.org/en/daily/6240-ngo-transnational-organized-crime-groups-make-us-2-2-trillion-a-year"> higher profit margins than selling drugs</a>."It might cost you $8.50 per pair of shoes, and if you could sell them on e-commerce sites for $85," Shapiro said. "That margin was greater than the margin if you were trying to buy heroin or cocaine from your dealer and then resell it on the streets."The US government often relies on corporations to fill in the gaps.After complaints and <a target="_blank" href="https://www.fastcompany.com/90412216/a-team-of-1000-major-brands-are-fighting-back-against-counterfeit-design-on-amazon">pressure from retailers</a>, <a target="_blank" href="https://www.modernretail.co/technology/a-timeline-of-amazons-efforts-to-curb-counterfeit-selling/">Amazon increased its efforts</a> to combat counterfeits, which are <a target="_blank" href="https://www.technologyreview.com/2023/06/20/1075088/chinese-amazon-seller-counterfeit-lawsuit/">rampant on the marketplace</a>.In 2020, Amazon established its Counterfeit Crimes Unit, which works with brands to identify and remove counterfeit products. It also conducts investigations and sends criminal referrals to law enforcement. In some cases, Amazon files civil lawsuits. The company recently filed a joint lawsuit alleging a crime ring<a target="_blank" href="https://www.aboutamazon.com/news/policy-news-views/the-latest-updates-from-amazons-counterfeit-crimes-unit"> attempted to sell counterfeit Therabody massage devices</a> on Amazon.Last year, the company removed more than 6 million counterfeit items from the marketplace and referred over 1,300 individuals to law enforcement in the US, UK, Europe, and China, according to Amazon's annual <a target="_blank" href="https://brandservices.amazon.com/progressreport">Brand Protection Report</a>.Shapiro said online counterfeits will continue to be a never-ending battle for most brands."There's too much money," he said. "It's not going away." But without a strategy, brands can suffer reputational damage from bad reviews when people buy phony products marketed as their own."Reviews can pile up and we can then go in and take down the counterfeits," he said. "We can't fix your reviews for you."

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