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10 mins read
Tapping into the massive yet rising user base across non-metro cities will be key for us this financial year: Rahul Jain, Hero Electronix
How Hero Electronix has changed its marketing strategy during COVID-19
1 min read
Hero Electronix's Qubo enters auto tech, unveils new dash cam
Hero Electronix's consumer technology brand Qubo on Friday announced that it has ventured into the …
24 mins read
The long, strange decline of one of America's most influential brands
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
Amanda Chicago Lewis
4 mins read
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…
2 mins read
Riding on Alexa, Hero Electronix wants to take its connected devices to a million homes
Hero Electronix, a subsidiary of the Hero Group, launched connected smart devices for homes. Led by…
5 mins read
FY23 Scorecard: TVS Motor fares better than Bajaj Auto, Hero MotoCorp on profits and margins
All the automakers have delivered growth in profitability and sales. This is reflected in the ov…
3 mins read
Electric two wheeler sales volume in India expected to reach 22 million by 2030, says Redseer report
The electric two-wheeler sales volume in India is expected to reach 22 million by 2030, according t…
30 mins read
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
1 min read
Hero Group enters electronics sector with Hero Electronix
Mybox is a leading supplier to marquee DTH and cable operators across India. A company with stron…
3 mins read
From Suzuki and TVS to Hero Electric: Here are some of the top electric scooters expected to launch in 2023
The electric scooter segment is expected to witness multiple launches in 2023. Suzuki, TVS and Hero…
2 mins read
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
2 mins read
Hero Motocorp to sell Harley Davidson bikes in India
India’s largest two-wheeler manufacturer Hero MotoCorp has announced a distribution agreement with …
15 mins read
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
2 mins read
Tiger Woods drained a 33-foot putt with a brand new putter to take an early piece of the lead at the PGA Championship
Tiger Woods is breaking in a new putter at the PGA Championship, but you wouldn't have been able to…
Tyler Lauletta
9 mins read
Brands are forgetting competition and patting rival businesses on their back, here is why
Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…
4 mins read
Hero Moto share price is near a six-year low because of its Indian, middle class obsession
Hero MotoCorp recently launched the new BS-VI version of its best-selling two-wheeler model, the Sp…
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
3 mins read
Heavyweight hustler Oleksandr Usyk produced his best boxing trick by bamboozling Britain's hero Anthony Joshua
Oleksandr Usyk dominated Anthony Joshua in a majestic boxing masterclass in front of 70,000 fight f…
Alan Dawson
5 mins read
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Here is what makes Ayushmann Khurrana influential in the brandverse.