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Best hair dryer under ₹1000

Giving your hair a salon treatment at home is the desire of every woman. For that, the foremost tool required is a good <keyword id="715779" type="General" weightage="20" keywordseo="hair-dryer" source="Orion">hair dryer</keyword> which gives smooth, sleek styles, to bouncy blow dries without damaging the hair. Hair dryers are best to make your locks go wet to dry in a few minutes. Choosing a dryer with heat management properties is a must to ensure the best hair dryer. Here, we have curated a list of the best hair dryers from amazon to make your purchase easy. <bulletContentEmbed name="B01N33BLDT" columns="1"><bulletContentHeading name="B01N33BLDT_head"><div type="image" title="Hanging Loop" msid="88837781" hostid="261"></div></columnHeadThumb>B01N33BLDT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N33BLDT_body"><bulletContentRow name="B01N33BLDT_8595382384097425"><bulletContentRowHeading><bulletContentRowHead col="1">Havells HD3151 1200-Watt Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair dryer from Havells features a foldable handle that ensures easy storage and carrying. With hot, warm and cold temperature settings, you can select the mode that suits your requirement. To keep your hair protected from damage, it offers double protection against overheating. It prevents tangling of the hair with its honeycomb inlet.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N33BLDT_1129933745034798"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with a hanging loop.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0123G8CZ8" columns="1"><bulletContentHeading name="B0123G8CZ8_head"><div type="image" title="Lightweight Body" msid="88588621" hostid="261"></div></columnHeadThumb>B0123G8CZ8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0123G8CZ8_body"><bulletContentRow name="B0123G8CZ8_2364901329117387"><bulletContentRowHeading><bulletContentRowHead col="1">Nova NHP 8100 Silky Shine 1200-Watt Hot and Cold Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Nova hair dryer features a lightweight body that makes it easy to carry and hold. It features 2-heat settings-hot and cold, for your desired look. Suitable for everyday use, it gently dries the hair. It comes with a big air inlet grill that helps to increase the airflow. To achieve the silky and shiny hair look, it maintains moisture with overheat protection and a concentrator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0123G8CZ8_4158666216516638"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a foldable and compact design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00TO7JUFG" columns="1"><bulletContentHeading name="B00TO7JUFG_head"><div type="image" title="Compact Design" msid="88588644" hostid="261"></div></columnHeadThumb>B00TO7JUFG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00TO7JUFG_body"><bulletContentRow name="B00TO7JUFG_4064357495874103"><bulletContentRowHeading><bulletContentRowHead col="1">Philips HP8120/00 Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With 3 flexible preselected drying settings, this hair dryer from Philips has easy to change heat settings according to your requirement. It has a compact design that makes it easy to store and carry. The narrow concentrator provides the required airflow to meet the desired results. To keep the hair safe from damage, it features a thermo protect setting.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00TO7JUFG_0168600740023321"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The foldable design makes it easy to carry.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00FWK50GC" columns="1"><bulletContentHeading name="B00FWK50GC_head"><div type="image" title="Automatic Cut Off" msid="88588673" hostid="261"></div></columnHeadThumb>B00FWK50GC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00FWK50GC_body"><bulletContentRow name="B00FWK50GC_3375841690215454"><bulletContentRowHeading><bulletContentRowHead col="1">VEGA Blooming Air 1000-Watt Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair dryer from Vega is convenient to hold and store with its foldable design. With a 1000-watts supply, it quickly dries the hair. It comes with easy to adjust hot and cold temperature settings according to your requirement. To ensure safety, it automatically cuts off when overheated. Also, it comes with a detachable nozzle.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00FWK50GC_1593621403707966"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">To form a firm grip, it has a non-slip handle.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07RL5THBG" columns="1"><bulletContentHeading name="B07RL5THBG_head"><div type="image" title="Gentle Drying" msid="88588694" hostid="261"></div></columnHeadThumb>B07RL5THBG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RL5THBG_body"><bulletContentRow name="B07RL5THBG_3470864830486585"><bulletContentRowHeading><bulletContentRowHead col="1">Urban Nova Professional Stylish Hair Dryers</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Designed according to the user's convenience, this hair dryer from Urban Nova prevents slipping and is comfortable to form a firm grip. To avoid tangling and hassle-free use, it comes with a long thick cord. With the three variable heat settings and two speed settings, you can easily adjust as per your requirement without damaging the hair.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RL5THBG_5880387482288086"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with a removable concentrator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B079J1BW26" columns="1"><bulletContentHeading name="B079J1BW26_head"><div type="image" title="Heat Balance Technology" msid="88588713" hostid="261"></div></columnHeadThumb>B079J1BW26</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B079J1BW26_body"><bulletContentRow name="B079J1BW26_0783557088177611"><bulletContentRowHeading><bulletContentRowHead col="1">Syska HD1600 Trendsetter 1000-Watt Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With 2 pre-selected heat and speed settings, this hair dryer from Syska helps you achieve your desired look. To ensure instant heating and fast drying, it comes with a wave heating element. The Heat Balance Technology protects the appliance from overheating and ensures safety of the user. Suitable for everyday styling, it gently dries the hair.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B079J1BW26_3720064907756288"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a travel-friendly compact lightweight design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best hair dryers under ₹1500

A <keyword id="715779" type="General" weightage="20" keywordseo="hair-dryer" source="Orion">hair dryer</keyword> lets you style your hair like a professional. It is considered an important beauty appliance as it reduces the drying time of the hair. With hot and cold mode, it conveniently allows you to style your hair. It comes with an easy to hold design to ensure a comfortable grip. To help you reduce your salon trips, we have listed down some of the <keyword id="6997740" type="General" weightage="20" keywordseo="best-hair-dryer" source="Orion">best hair dryer</keyword> options from Amazon. <bulletContentEmbed name="B00FWK50GC" columns="1"><bulletContentHeading name="B00FWK50GC_head"><div type="image" title="Detachable Nozzle" msid="86639290" hostid="261"></div></columnHeadThumb>B00FWK50GC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00FWK50GC_body"><bulletContentRow name="B00FWK50GC_2128168787114669"><bulletContentRowHeading><bulletContentRowHead col="1">Vega Blooming Air Foldable 1000 Watts Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair dryer from Vega features a convenient foldable handle to ensure a comfortable grip and easy storage. With both cool and heat mode, it makes hair drying and styling faster. To keep you safe, it features an automatic cut-out when overheated. The detachable nozzle makes it easy to clean.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00FWK50GC_1335733835288353"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It makes you dry and style hair faster.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B079J1BW26" columns="1"><bulletContentHeading name="B079J1BW26_head"><div type="image" title="Compact Design" msid="86639311" hostid="261"></div></columnHeadThumb>B079J1BW26</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B079J1BW26_body"><bulletContentRow name="B079J1BW26_4293429990184352"><bulletContentRowHeading><bulletContentRowHead col="1">Syska Trendsetter 1000 Watts Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair dryer from Syska protects your hair from overheating with its Heat Balance Technology. With 1000W power, it makes drying faster and gives you frizz-free and smooth hair. To help you control the airflow and temperature, it features two temperature options and two-speed options. Its compact and lightweight design makes it convenient to carry and store.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B079J1BW26_5205233442372124"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It protects your hair from overheating.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00KCD8NFY" columns="1"><bulletContentHeading name="B00KCD8NFY_head"><div type="image" title="Narrow Concentrator" msid="86639355" hostid="261"></div></columnHeadThumb>B00KCD8NFY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00KCD8NFY_body"><bulletContentRow name="B00KCD8NFY_3283130811306037"><bulletContentRowHeading><bulletContentRowHead col="1">Philips Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This compactly designed hair dryer from Philips provides gentle drying at 1000W. With two speed settings, you can adjust the speed according to your requirement. Its ergonomic and modern design makes the dryer lightweight, easy to handle and store. To protect the hair with optimal heat for drying, it features a Thermo Protect option. Suitable for great touch-ups and precise styling, it has a narrow concentrator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00KCD8NFY_8930164187011219"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is easy to handle and store.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01N33BLDT" columns="1"><bulletContentHeading name="B01N33BLDT_head"><div type="image" title="Heat Balance Technology" msid="86639389" hostid="261"></div></columnHeadThumb>B01N33BLDT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N33BLDT_body"><bulletContentRow name="B01N33BLDT_1799100796361422"><bulletContentRowHeading><bulletContentRowHead col="1">Havells 1600 Watts Foldable Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hair dryer from Havells comes with a separate cool setting button to provide a long-lasting hairstyle. With its Heat Balance Technology, it ensures uniform heat distribution and prevents hair damage. It offers an easy to detach nozzle for focused airflow. The storage hook and foldable design make it convenient to store.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N33BLDT_0504394533327837"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It prevents hair damage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01IDAOXQK" columns="1"><bulletContentHeading name="B01IDAOXQK_head"><div type="image" title="Long Cord" msid="86639420" hostid="261"></div></columnHeadThumb>B01IDAOXQK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01IDAOXQK_body"><bulletContentRow name="B01IDAOXQK_0770346226182711"><bulletContentRowHeading><bulletContentRowHead col="1">Chaoba 2000 Watts Professional Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With three heat and two-speed settings, this hair dryer from Chaoba allows you to adjust the model according to your styling and drying process. It features a long cord to ensure hassle-free usage and safety with wire insulation. It comes with a detachable back filter for easy cleaning when overheated.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01IDAOXQK_5518934583989311"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Its insulated wire ensures safety while using.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B078S41MXW" columns="1"><bulletContentHeading name="B078S41MXW_head"><div type="image" title="Negative Ionic Technology" msid="86639484" hostid="261"></div></columnHeadThumb>B078S41MXW</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B078S41MXW_body"><bulletContentRow name="B078S41MXW_0411230743945642"><bulletContentRowHeading><bulletContentRowHead col="1">Hana Skin Plus Professional Hot and Cold Hair Dryer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With adjustable speed, this hair dryer from Hana helps you style and dry your hair conveniently. It features Negative Ionic Technology that provides fast-drying, natural shine and frizz-free hair. To ensure safe and convenient cleaning, it comes with a removable air filter. The thick heating coil and AC motor should make it durable.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B078S41MXW_3876366799800490"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides shine and frizz-free hair.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best hair dryer for men and women in India

Four years after the unveiling of its consumer electronics brand globally, IT and technology solutions giant <keyword id="20658763" type="General" weightage="20" keywordseo="Acer-Group" source="keywords" meta.keywordsubtype="org" meta.entityname="Acer Group" meta.hostid="268" meta.entityid="Acer Group">Acer Group</keyword> has finally announced the entry of <keyword id="20725958" type="General" weightage="20" keywordseo="Acerpure" source="keywords">Acerpure</keyword> in India. "It took time because India is an important market and required special strategy," said Andrew Hou, President of Pan-Asia Pacific Operations at <keyword id="20240684" type="General" weightage="20" keywordseo="Acer" source="keywords">Acer</keyword> Group. He was speaking at the launch of the flagship product of its consumer electronics brand - a 65-inch television that promises an immersive viewing experience - in Bengaluru. Acer India's President and Managing Director <keyword id="21727286" type="General" weightage="20" keywordseo="harish-kohli" source="keywords">Harish Kohli</keyword> said the strategy involved creating a manufacturing ecosystem in India. "Through our collaboration with Indian company <keyword id="20252424" type="General" weightage="20" keywordseo="Dixon-Technologies" source="keywords" meta.keywordsubtype="org" meta.entityname="Dixon Technologies" meta.hostid="268" meta.entityid="Dixon Technologies">Dixon Technologies</keyword>, we are poised to usher in a wave of locally manufactured products. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation,"Kohli said. While partnerships with local companies are an India-specific strategy, globally the brand builds on its existing strengths - customer-centric innovations, service access and fostering sustainability, President of Acerpure Inc Stanley Kao said. At the launch, Dixon Technologies Co-founder and Executive Chairman <keyword id="20420375" type="General" weightage="20" keywordseo="sunil-vachani" source="keywords">Sunil Vachani</keyword> and Acer India President and MD Kohli signed the partnership deal. Vachani said Dixon Technologies's goal is to manufacture premium consumer products for both domestic and international markets. Apart from televisions, globally a diverse range of consumer electronics products, including 'air-circulator' fans, water purifiers, hand-held vacuum cleaners, robotic vacuum cleaners, hair dryer and styler, are already available in the market. "The range of products are well received in Japan, Singapore, Thailand and the Philippines," said Hou. While Hou said the likely competitors of Acerpure are Dyson and Korean water purifier brand Coway, globally known for their high-end gadgets, Acerpure India Director Vasudeva G said that in India the brand is building on its existing reputation of being affordable even while offering cutting-edge solutions. "For instance, our 'air circulator' fans are AI enabled and can adjust its speed according to the drop or increase in air temperatures," Vasudeva said. The fan starts from Rs 7,490 in India. "Acerpure represents more than just a product launch, it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on 'Make in India'," said Hou. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/webstories/motorola-edge-50-fusion-vs-oneplus-nord-ce-4-price-specs-and-features-compared/slidelist/110197390.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/motorola-edge-50-fusion-vs-oneplus-nord-ce-4-price-specs-and-features-compared/slidelist/110197390.cms" target="_blank">Motorola Edge 50 Fusion vs OnePlus Nord CE 4 – price, specs and features compared</a><a href="https://www.businessinsider.in/india/news/woman-loses-54-lakh-in-work-from-home-scam-heres-what-it-is-and-how-to-protect-yourself/articleshow/110166963.cms" target="_blank"></a> <a href="https://www.businessinsider.in/india/news/woman-loses-54-lakh-in-work-from-home-scam-heres-what-it-is-and-how-to-protect-yourself/articleshow/110166963.cms" target="_blank">Woman loses ₹54 lakh in work-from-home scam! Here's what it is and how to protect yourself</a><a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9x-5g-with-120hz-display-6000mah-launched-starting-at-12999/slidelist/110176453.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9x-5g-with-120hz-display-6000mah-launched-starting-at-12999/slidelist/110176453.cms" target="_blank">iQOO Z9x 5G with 120Hz display, 6000mAh launched starting at ₹12,999</a>

Acer launches its consumer electronics brand Acerpure in India

<ul><li>Philip recently completed 90 years in India and a huge focus on innovation has helped it stay relevant in the Indian market.</li><li>The brand is witnessing lots of changes in <keyword id="139079" type="PERSON" weightage="20" keywordseo="Consumer-behaviour">consumer behaviour</keyword> and is working hard to adapt to these changes, while coming up with products that will help them stay relevant in these changing ecosystems.</li><li><keyword id="2491908" type="PERSON" weightage="20" keywordseo="Gulbahar-Taurani">Gulbahar Taurani</keyword>, Vice- President, Personal Health, <keyword id="138096" type="DOMAIN" weightage="20" keywordseo="Philips-India">Philips India</keyword>n Subcontinent, Philips India talks about the brand’s efforts in building a strong connect with its consumers, to make sure they are an important part of their lives.</li></ul>A brand that celebrated 90 years of its existence in India, Philips is doing a lot to make sure it stays relevant to its consumers. Innovation has been at the heart of Philips, and is one factor that has helped the brand not only survive but thrive in the country. During the <keyword id="8637077" type="UNKNOWN" weightage="20" keywordseo="Coronavirus-lockdown">coronavirus lockdown</keyword>, despite manufacturing and supply chain coming to a complete halt, Philips made sure it stayed connected with its consumers. It made use of the Digital platform to come up with engaging content, to not simply push its products but also build a deeper connect with consumers, to make them a part of the brand’s journey, and to make them feel more involved in the brand’s story. It got them results. They have seen a lot of engagements and meaningful conversations with consumers who feel that the brand really cares for them. Meanwhile, it also dialed up its social listening and actually focused on solving problems that consumers were facing in their day-to-day lives. The result was the launch of many DIY products that will help simplify a consumer’s everyday life. Recently the brand launched the Intelligent SenseIQ Hair Dryer and <keyword id="2440927" type="PERSON" weightage="20" keywordseo="hair-straightener">Hair Straightener</keyword> to solve the age-old problem of getting the temperature of a dryer right. Meanwhile, since the lockdown led to the closure of parlors, Philips has recently launched a Pen Trimmer that can help getting rid of facial hair. Most of these launches are the result of effective social listening. Going ahead too, the brand is planning to focus a lot more on the DIY segment, as the lockdown has led to massive changes in consumer behavior. “As a brand, Philips is committed to providing meaningful innovations that help in improving a consumer’s life. Going ahead as well, we will stay true to that. We aim to grow our business further in India by innovating even faster in the space of DIY products, cooking and home appliances,” shared Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent, Philips India. The year so far The weeks following the initial phase of the lockdown, specifically the months of April and May, have been challenging for most brands, not just in India but across the world. With lockdowns and a complete halt on manufacturing, businesses came to a standstill. However, with the lockdown being relaxed across the country, things are slowly starting to look up. “We have been seeing recovery from June onwards. Initially, there was a bit of pent-up demand. However, we have also realized there has been a behavioral shift with more and more people wanting to use more gadgets and appliances that make them self-sufficient. This was something that had been already happening, but it got accelerated due to the lockdown. And we believe this is a trend that is here to stay,” shared Taurani. During the lockdown months, Philips also made sure that it stayed connected with its audience. “If there was a time that communication took on a very important role, it was in these last few months. We realized the consumer was moving to Digital and spending more time on the medium which is why we diverted more of our spends to the medium too. Our aim was also to make sure that we don’t just give consumers information about our offerings but make it a two-way conversation. During these past few months, we have realized that consumers want to talk to us, give us their feedback and in general want to feel more involved and we have tried to help them in doing just that with our communications,” added Taurani. He also added that going ahead too, Digital will see increased spending from the brand. Growing Philips in India Owing to the fact that Philips has been in India for close to a century now, the brand has been able to localize itself over the years, almost making itself seem like an Indian brand. It has also been doing a lot in terms of having local manufacturing and R&amp;D which again has helped the brand innovate and come up with products specific to Indian consumers, and that has helped the brand stay relevant. Moreover, the Indian market contributes quite substantially, thereby making it important for brand Philips in the global scheme of things, shared Taurani. “We are leaders in many categories in India and are contributing in terms of sales and profitability. The company is committed towards investing more in the Indian market to grow even further here,” he added. This year, despite the lockdown, the brand went ahead with its plans of launching new products, and will keep doing that in the months to come. Going ahead, he added that faster innovation will be their key focus area. “We will keep innovating to help solve consumer problems. We will also work on creating new platforms for the consumers to stay connected with us. Therefore, we will go aggressive on innovation and consumer dialogue,” he said.

How Philips is strengthening its consumer engagement to grow in India

Whether it's toys, jewellery, old photographs or other personal belongings, it makes sense to have a proper place for them at home. The last thing you want is for all your personal items to be strewn all around the house with no fixed storage place. We've made a list of some storage boxes that will help organize your items and not take up much place. <bulletContentEmbed name="B07VPGWYLX" columns="1"><bulletContentHeading name="B07VPGWYLX_head"><div type="image" title="Sturdy Design" msid="91783320" hostid="261"></div></columnHeadThumb>B07VPGWYLX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VPGWYLX_body"><bulletContentRow name="B07VPGWYLX_5371148738661059"><bulletContentRowHeading><bulletContentRowHead col="1">Nayasa Plastic Fusion Container, 6 pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This set of plastic containers from Nayasa can be a great option to store your knick-knacks, belongings and more in an organized way. Each container offers ample storage space of 1500ml. The containers are made of plastic material and have a sturdy build. To ensure cleanliness the containers are also convenient to wash.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07VPGWYLX_3096842318199038"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The containers are designed to be used for multiple purposes.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B019P78DFW" columns="1"><bulletContentHeading name="B019P78DFW_head"> <div type="image" title="Multi-color" height="900" width="1200" msid="90438002" hostid="261"></div></columnHeadThumb>B019P78DFW</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B019P78DFW_body"><bulletContentRow name="B019P78DFW_6293513941207473"><bulletContentRowHeading><bulletContentRowHead col="1">Joyful Studio Modular Drawer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">There are 4 boxes of vibrant colours that come with a stand so all the boxes work like drawers. You can keep it in the corner of your bedroom or living room and it will add a modern touch to your home. It's sturdy but not heavy, and can be moved around easily. You can choose from a variety of colours and designs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B019P78DFW_7172050516339838"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Àvailable in a variety of colours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07TVC2SDQ" columns="1"><bulletContentHeading name="B07TVC2SDQ_head"> <div type="image" title="Easy storage" height="900" width="1200" msid="90438054" hostid="261"></div></columnHeadThumb>B07TVC2SDQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TVC2SDQ_body"><bulletContentRow name="B07TVC2SDQ_5431369698932556"><bulletContentRowHeading><bulletContentRowHead col="1">Kuber Industries Plastic Storage Baskets</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You have the option of 3 sizes with these baskets. They are very convenient and useful ones that can be stored on top of the wardrobe or under the bed. You could keep old papers, toys, stationery, etc. You can also keep it on a bathroom shelf for your toiletries, face towels, hair dryers, and more. It's a multipurpose basket set.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TVC2SDQ_3913468227943871"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This storage box is easy to store.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07H99V6K5" columns="1"><bulletContentHeading name="B07H99V6K5_head"> <div type="image" title="Compact box" height="900" width="1200" msid="90438097" hostid="261"></div></columnHeadThumb>B07H99V6K5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H99V6K5_body"><bulletContentRow name="B07H99V6K5_8497363377537135"><bulletContentRowHeading><bulletContentRowHead col="1">BlushBees Living Box</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a great organizer for small items like handkerchiefs, hand towels, socks, etc - things that usually get lost in the wardrobe. There are bigger sizes available too that can be used to organize your bedsheets, shirts, saris, and more. Available in 3 classy colours, they have a vintage polka dot design that will give your wardrobe an aesthetic look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07H99V6K5_4156262231506335"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This box is great for small items.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08QFLGF1G" columns="1"><bulletContentHeading name="B08QFLGF1G_head"> <div type="image" title="Jewelry Box" height="900" width="1200" msid="90438164" hostid="261"></div></columnHeadThumb>B08QFLGF1G</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08QFLGF1G_body"><bulletContentRow name="B08QFLGF1G_9135976868776834"><bulletContentRowHeading><bulletContentRowHead col="1">CSM Jewelry Case</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">All those who are fond of owning a lot of jewellery will agree that managing and organizing all of it can be stressful. Here's a box that will ensure that your earrings stay separate from your bracelets! It's a pack of three boxes and they all have a different number of compartments. The large one can be used for chunky jewellery and the one with small pockets can be used for all your delicate jewellery.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08QFLGF1G_1130554994474510"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can store jewelry in this box.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09HBNXPKX" columns="1"><bulletContentHeading name="B09HBNXPKX_head"> <div type="image" title="Great Quality" height="900" width="1200" msid="90438239" hostid="261"></div></columnHeadThumb>B09HBNXPKX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09HBNXPKX_body"><bulletContentRow name="B09HBNXPKX_3004158239941249"><bulletContentRowHeading><bulletContentRowHead col="1">House of Quirk</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a tasteful set of boxes that are versatile and can be used for a number of purposes. Whether it's makeup, clothes, toys, or any other personal items, this one will serve the purpose. Available in an elegant grey colour, these boxes are foldable and made from high-quality fabric.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B09HBNXPKX_7508445818513220"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This box is made up of high quality fabric.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Keep your belongings organized with these storage containers

New Delhi, To provide quality products at affordable prices, DIZO, the brand under realme TechLife ecosystem, on Thursday unveiled its first true wireless stereo earbuds -- GoPods D -- along with the DIZO Wireless neckband earphones in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>. Parent company realme also expanded its <keyword id="8515764" type="COMPANY" weightage="20" keywordseo="AIoT">AIOT</keyword> offerings with the launch of a trimmer series, realme hair dryer and realme Buds 2 Neo. The DIZO GoPods D comes in two colour options -- black and white. It is priced at Rs 1,599, but as an introductory offer, it will be available at Rs 1,399 on the first sale from July 14 on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>. While, the DIZO Wireless, which comes in four trendy colours -- orange, black, blue and green, is priced at Rs 1,499. But as an introductory offer, it can be availed at Rs 1,299 on the first sale from July 7 on Flipkart. "The DIZO GoPods D and the DIZO Wireless launch in India is a step for us to offer innovative and contemporary solutions to our consumers," the spokesperson said in a statement. "Equipped with impressive features such as long battery life, lightweight design, powerful driver, Bass Boost+ algorithm, super-low latency and customisation options using the realme Link App among a host of other exciting and smart features, we are counting on both products emerging as sure-fire winners in the market," it added. Both the products will also be available at offline stores soon. The DIZO GoPods D features 20 hours of music playback, game mode at 110ms super-low latency, environmental noise cancellation, realme Link App, intelligent touch controls. The DIZO Wireless comes with a flexible and lightweight neckband design, features trendy and cool colours. A 40mAh for each earbud along with a 400mAh capacity charging case will give users 5 hours of non-stop music playback per charge and up to a total of 20 hours of music playback combined with the charging case, the company said. Additionally, Bluetooth 5.0 provides a stable signal, long transmission distance and low power consumption. The <keyword id="7085420" type="PERSON" weightage="20" keywordseo="beard-trimmer">Beard Trimmer</keyword> comes with a 10mm comb, 20 length settings, 0.5mm precision, full stainless-steel blade, which is washable. While, Beard Trimmer Plus, features 40 different length settings, two full stainless-steel blades and an IPX7 water resistance rating. The Beard trimmer is priced at Rs 1,299 and Beard trimmer Plus is priced at Rs 1,999. Priced at Rs 1,999, the Hair Dryer is designed to provide a five-minute quick-drying experience for long hair. realme Buds 2 Neo allows users to enjoy the bass and features an 11.2mm dynamic driver, that makes the bass richer and deeper, delivering a crystal clear full-range sound. It is priced at Rs 499. Trimmers and hair dryer will be available from July 5 at realme.com and Flipkart, while the earbuds is available at realme.com, Flipkart, <keyword id="18635" type="COMPANY" weightage="20" keywordseo="Amazon">Amazon</keyword> and mainline channels. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/new-technology-is-putting-conventional-jobs-out-of-business-msme-exchange-panelists-highlight-on-how-it-helps-in-the-long-run/articleshow/84013275.cms">New technology is putting conventional jobs out of business -- MSME Exchange panelists highlight on how it helps in the long run</a> <a href="https://www.businessinsider.in/business/startups/news/swiggy-coo-vivek-sunder-will-be-exiting-the-company-by-october/articleshow/84010468.cms">Swiggy COO Vivek Sunder will be exiting the company by October, CEO Sriharsha Majety may take over</a> <a href="https://www.businessinsider.in/business/telecom/news/vodafone-idea-stocks-tank-after-march-quarter-results/articleshow/84010118.cms">Vodafone Idea shares in deep red as an uncertain future looms</a>

Realme's DIZO launches first true wireless stereo earbuds and neckband earphones in India

Best Amazon deals on grooming essentials during Great Indian Festival sale

Seoul, <keyword id="10714566" type="UNKNOWN" weightage="20" keywordseo="south-korean-home-appliance-makers">South Korean home appliance makers</keyword> are releasing <keyword id="19705" type="ORGANIZATION" weightage="20" keywordseo="Products">products</keyword> that highlight pet care features, <keyword id="6903606" type="UNKNOWN" weightage="20" keywordseo="industry-insiders">industry insiders</keyword> said on Saturday, as they target the growing number of consumers who live with <keyword id="3437655" type="PERSON" weightage="20" keywordseo="companion-animals">companion animals</keyword>. <keyword id="6356116" type="UNKNOWN" weightage="20" keywordseo="LG">LG</keyword> Electronics earlier this week introduced a washer and a dryer that come with steam functions that remove allergens. LG said using pet care cycles on their new clothing care appliances will kill dog allergen or cat allergen by 99.99 per cent in clothes. The company said its new 24-kg washing machine can also efficiently remove pet-related stains and odours in people's clothes, while upgrading the pet hair removal feature for its 17-kg dryer. The company released the washer with a price tag of $1,645. <keyword id="10591" type="COMPANY" weightage="20" keywordseo="Samsung">Samsung</keyword> unveiled its artificial intelligence (AI)-powered vacuum cleaner, the JetBot 90 AI+, at all-digital Consumer Electronics Show (CES) 2021 last month. Using the robot cleaner's camera and sensors, Samsung also introduced <keyword id="10714567" type="PERSON" weightage="20" keywordseo="smartthings-pet">SmartThings Pet</keyword>, a companion animal care service where people can monitor their companion animals remotely through the company's Internet of Things (IoT) platform. Samsung plans to launch the JetBot 90 AI+ vacuum cleaner and its pet care service in <keyword id="5565" type="LOCATION" weightage="20" keywordseo="South-Korea">South Korea</keyword> and the United States in the first half of the year, reports Yonhap news agency. The company has been also promoting the Galaxy SmartTag as a useful tool to locate pets. Samsung said people can easily find their companion animals when the tracking tag, which utilizes Bluetooth Low Energy technology, is attached to their pet's collar. Industry insiders said local electronics firms are expected to introduce more products and services that can support people living with companion animals. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/heres-why-you-arent-being-able-to-apply-for-brookfield-reit-ipo-through-zerodha-groww-angel-broking-and-other-stockbroking-apps/articleshow/80686457.cms">Here's why you aren't being able to apply for Brookfield REIT IPO through Zerodha, Groww and other stockbroking apps</a> <a href="https://www.businessinsider.in/stock-market/news/analysts-explain-why-indigo-paints-shares-fell-with-a-thud-just-like-burger-king-and-mrs-bectors-and-what-to-do-with-it-now/articleshow/80704864.cms">Indigo Paints joins the league of Burger King and Bector's — frenzied IPOs that fizzled out</a> <a href="https://www.businessinsider.in/tech/news/the-india-stack-that-bill-gates-and-sundar-pichai-so-love-is-set-to-get-much-bigger-thanks-to-the-indian-governments-new-blockchain-strategy/articleshow/80718403.cms">The India stack that Bill Gates and Sundar Pichai so love is set to get much bigger – thanks to the Indian government’s new blockchain strategy</a>

Samsung, LG to launch home appliances that take care of your pet

New Delhi, May 31 (IANSlife) Self-grooming is all the rage right now; everyone is happy to join in, from actress Anushka Sharma giving her beau a stylish haircut, to Alia Bhatt allowing her trusted inner circle to chop her locks and even the Duchess of Cambridge, Kate Middleton, taking to hairstyling to groom her little ones at home during the lockdown. As people choose to groom and beauty themselves in the safety of their homes, the business of grooming products is raking in the moolah. Products like hair dryers, hair stylers, hair curlers, hair straighteners, body grooming kits, and most importantly, trimmers and men's shavers, have been flying off the shelves - causing a brand to register a massive spike in the sales figures. "There is an increased demand for grooming products such as trimmers, hair styling tools across both men and women categories. Our trimmers and hair dryers continue to be top sellers for us. In fact, we have registered 5X growth vs our original sales speed for trimmers (post Covid-19)," Sharath Nair, Business Head - Lifestyle Business Group, Panasonic India told IANSlife. "What I see is that the lockdown has created a behavioural change in consumers, and that has fueled this personalised trend for grooming. We definitely see positive impacts in the short to mid term, long term is something time will tell us." Restricted within the confines of their homes, people are making the best use of their electronic companions to support themselves in their daily chores. With the lockdown, grooming sessions that were previously outsourced to neighbourhood salons and barber shops have become a personalised DIY activities. According to the spokesperson, the overall demand for stylers like straighteners and curling irons is high, but the exponential growth for grooming products - like trimmers - is much higher. Speaking on the supply of equipment to salons, he shares that while sales in salons have definitely been impacted because of the lockdown, "it is more than being made up by the natural demand coming from personalised buying. It has become a family thing, and also an individual thing." Interestingly, personal grooming during this phase has been more of a need than a choice! But the question is will it become a habit so that even after opening of salons and spas, people choose to groom themselves. This grooming experience has also allowed people to experiment with their looks at no extra cost. Asked if they saw a region-wise differentiation, Panasonic said that regions that have normalized faster have shown higher sales trends, across most electronic purchases. (IANSlife Features can be contacted at ianslife@ians.in) --IANS sj/tb/

Lockdown impact: Grooming products register '5X growth' in sales

India is a nation that values engineers, scientists and inventors and has a proud tradition of incredible discoveries. Prime Minister <keyword id="6354642" type="PERSON" weightage="20" keywordseo="Modi">Modi</keyword> has encouraged India to “spot one hundred everyday problems in India” and to develop “technology that can reach the common man”. No wonder that India produces 1.5m engineering graduates each year, compared to 46,000 in the UK. Just in case, your start up ideas is quirky and innovative like hygienic hand dryers, suspended lights, or purifying fans and it solves the problem of thousands of fellow human beings, you stand a chance to win Rs 2.5 million prize money. The <keyword id="603653" type="PERSON" weightage="20" keywordseo="James-Dyson">James Dyson</keyword> Award is a way to encourage future engineers and help them turn their idea into a commercial success. Dyson, a British technology company based in <keyword id="3821638" type="UNKNOWN" weightage="20" keywordseo="Malmesbury">Malmesbury</keyword>, in the <keyword id="6361754" type="COUNTRY" weightage="20" keywordseo="United-Kingdom">United Kingdom</keyword>, has set a simple challenge: design something that solves a problem. Sir James Dyson, Founder and Chief Engineer at Dyson, chooses the international winner himself. While some solve problems in our daily lives – like improved domestic fire sprinkler systems or folding plugs, others tackle global issues, like food waste, overfishing and providing neonatal care in refugee camps. Last year’s winner was a folding, recyclable, paper helmet for use in bike share schemes. Elegantly simple but still effective, it offered a compelling solution to a tangible problem. The prize for the winner is Rs 2.5 million, to help them further develop their idea. The James Dyson Award offers substantial prize money to help get an idea off the ground, but it’s also a platform: somewhere for young people to show their ideas to the world and attract attention. One of the first winners of the Award, back in 2006, was a young man called Yusuf Muhammad who won the competition with his idea for a domestic fire sprinkler system retrofitted to kitchen taps. He went on to set up his own company – Plumis – to sell the technology, and now employs 20 people and sells internationally. Last year he was even awarded a Queen’s Award for Enterprise in Innovation – the UK’s highest accolade for business success. So the James Dyson Award can really act as a catalyst, helping these bright minds with an urge to improve our lives to realise their ambitions. “This feels like the right moment to bring our technology to India – our air purifiers, humidifiers, vacuum cleaners and hair dryer. We focus on developing high performing core technology which sits at the core of our machines and we are confident that this can help to improve the everyday lives of Indian consumers. We anticipate that India could quickly be among our top five markets Asian markets. We are keen to learn and refine our products as we go and are carrying out research in Delhi, Mumbai and Bangalore,” Sir Dyson told Business Insider in an exclusive chat. The James Dyson Award prize money should be used to support the winner in further developing their idea, helping them along the road to commercialization.

If your start up idea is quirky and innovative, here's how you can win Rs 2.5 million prize money

<keyword id="42575" type="PERSON" weightage="20" keywordseo="Arun-Jaitley">Arun Jaitley</keyword> is back. After a three-month hiatus due to a kidney transplant surgery, Jaitley was re-assigned the responsibility of the <keyword id="25455" type="ORGANIZATION" weightage="20" keywordseo="finance">finance</keyword> ministry on 23 August. While he was recovering, <keyword id="6355222" type="PERSON" weightage="20" keywordseo="piyush-goyal">Piyush Goyal</keyword>, the minister for Railways, was asked by Prime Minister Modi to step into the role of interim finance minister. Leading the finance ministry is said to be one of the busiest jobs in the Indian <keyword id="26362" type="ORGANIZATION" weightage="20" keywordseo="Government">government</keyword> and Goyal’s stint was no different. He completed a number of tasks and took a lot of important decisions over the course of the summer. Here is a rundown of what he did: Reduction of <keyword id="6354679" type="DEFINITION" weightage="20" keywordseo="gst">GST</keyword> rates on certain items In Jaitley’s absence, Goyal presided over the 21 July meeting of the GST Council. After the meeting, he announced a rate cut on a number of items such as sanitary pads, which were made fully exempted of tax, toiletries, lithium batteries, vacuum cleaners, washing machines, water heaters and hair dryers as well as raw materials like marble, wood and ethanol. The cuts were meant to benefit middle-class consumers and small business owners. Goyal added that rates on more items would be reduced as tax compliance increases in the future. In the 4 August meeting of the GST Council, he also decided to form a special sub-committee to focus on the problems of micro, small and medium-sized enterprises in the country. Withdrawal of FDRI Bill After a minor furore was caused last year over the safety of Indians’ bank <keyword id="6496248" type="UNKNOWN" weightage="20" keywordseo="deposits">deposits</keyword>, the government finally withdrew the contentious the Financial Resolution and Deposit Insurance (FRDI) Bill under Goyal’s leadership this July. The bill was introduced in the Lok Sabha in the Monsoon Session in 2017. The bill had come under criticism for its “bail-in” clause which suggested that the deposits of bank account holders could be used to capitalise banks in the event of their failure and subsequent resolution. The ensuing panic caused deposit-holders to withdraw their cash from banks in states like Andhra Pradesh and Telangana. During the Monsoon session of Parliament, Goyal wrote to the the Chairman of the Joint Parliamentary Committee and called for the bill’s withdrawal. Reacting to the move, Goyal said that the government was taking public concerns into account. Amendment to the bankruptcy law Earlier this month, the Parliament approved an amendment to the Insolvency and Bankruptcy Code (IBC) that was introduced by Goyal. The amendment comprised a clause that allowed homeowners to be classified as financial creditors and another that allowed the owners of small businesses facing bankruptcy to bid for their own firms. The amendment replaced an ordinance that was approved by India’s President Ram Nath Kovind in June. The main goal of the amendment was to empower homebuyers, who up until then, did not have a say in the resolution process of real estate developers and construction companies, as well as small-business owners. The new bill also reduced the minimum percentage of votes required to approve a resolution plan for 75% of creditors to 66%. This was done to ensure the quick resolution of cases, especially smaller ones, as opposed to liquidation. Approval of LIC’s takeover of IDBI At the beginning of August, Goyal approved a bailout of struggling public sector lender IDBI Bank by Life Insurance Company Corp (LIC), a government-owned insurer. Speaking to the press, Goyal termed LIC’s acquisition of a 51% stake in IDBI as a “<a href="https://twitter.com/PiyushGoyal/status/1024913992878313472">win-win situation</a>” for both parties. The deal, which will likely involve the deployment of policyholders funds, will see LIC pump around ₹130 billion into the bank in order to provision for <keyword id="142154" type="PERSON" weightage="20" keywordseo="bad-loans">bad loans</keyword> and support credit growth. As a result, the government’s share in IDBI will come down to around 45%. Launch of Project Sashakt to tackle bad loans After meeting with the leaders of various Indian banks in early July, Goyal announced “<a href="https://www.businessinsider.in/india-wants-to-establish-a-mega-asset-manager-to-tackle-its-bad-loan-problem/articleshow/64838159.cms">Project Sashakt</a>” - a programmed aimed at the resolution of stressed assets at public sector banks. Under the scheme, a number of independent asset management companies will be established to purchase non-performing accounts from banks, including a specialised agency to deal with accounts above ₹5 billion. It also involves an intercreditor agreement - signed by the banks - for the resolution of accounts between ₹500 million and ₹5 billion. The agreement dictates that the resolution plan prepared by the lead creditor only requires 66% approval from all creditors to be passed.

Here are the 5 major decisions that interim Finance Minister Piyush Goyal took while Arun Jaitley was away

<ul><li><keyword id="31174" type="PERSON" weightage="20" keywordseo="brands">Brands</keyword> have seen early signs of recovery during <keyword id="126295" type="ORGANIZATION" weightage="20" keywordseo="Akshaya-Tritiya">Akshaya Tritiya</keyword> and <keyword id="6385850" type="UNKNOWN" weightage="20" keywordseo="Raksha-Bandhan">Raksha Bandhan</keyword> and their businesses are approaching normalcy. </li><li>After surviving the storm during the lockdown, brands have a lot of hope resting on the festive season to bring in cheer and profitability in their businesses. </li><li>With Ganesh Chaturthi around the corner, we decided to speak to a few brands across categories on how they are preparing for the festive season and what kind of expectations they have pinned on the latter half of the year for recovery. </li></ul>Brands are pinning a lot of hopes on the festive season this year to help them bounce back. They have started working on their advertising campaigns in full swing to win back consumer trust and help shape the <keyword id="29547" type="PERSON" weightage="20" keywordseo="Market">market</keyword> sentiment. The festive season, which begins in August and continues till January, often results in a disproportionate increase in demand of goods and services, marking an important period for most consumer brands. However, the pandemic this year has made consumers frugal and the current market unrest has taken a sharp toll on the total spends. As per Madison’s report, AdEx collapsed by as much as 65% because of COVID-19 in Q2, indicating how badly the economy has been performing so far. Last year for Television, the Indian Premier League (IPL), ICC World Cup and Elections in Q2’19 contributed around Rs 3,000 crore (34% to the TV AdEx in Q2’19). However, the pandemic removed both these money-spinners from the AMJ quarter this year, which has added to the decline. This year, brands are trying to come up with innovative solutions to reach out to their consumers at their door steps and are optimistic about seeing a stable growth in the next few months. Fashion e-commerce giant Myntra has seen early signs of recovery and <keyword id="1549018" type="PERSON" weightage="20" keywordseo="consumer-sentiments">consumer sentiments</keyword> picking up during Raksha Bandhan as it witnessed a surge in demand for women's ethnic wear, men’s occasion wear, kids wear, and accessories such as watches, handbags. It also saw 3.5 million customers shopping during the June edition of EORS, a testimony of how consumer sentiments are getting back on track. “The festive season, followed by winter, is the most exciting quarter for Myntra. This year we are expecting a massive scale and growth in festive buying as consumer sentiment continues to be strong. Myntra is already operating at a pre-lockdown scale, and this upcoming festive season will definitely help us in boosting our growth further. Our focus will continue to be on enhancing customer experience by providing high-quality merchandise in a curated and personalized store, along with safe and fast delivery. Our new customer acquisition is at an all-time high and we are ensuring we help them in all their lifestyle needs. We are witnessing a spike in our Tier II and Tier III customers and orders as well,” said Ayyappan Rajagopal, Head of Business, Myntra. Another new-age brand Melorra that specializes in modern jewellery, has managed to avoid the losses incurred by various other businesses during the pandemic months. It saw a 400% growth in the last financial year, and is confident of matching that level of growth with a strong performance in the upcoming festive season. “The festive season this year is expected to be even more impactful than the past for Melorra. Firstly, the lockdown that started in March slowed down the jewellery purchase due to disruption in the delivery logistics, and most of the people are looking to buy jewellery now that the deliveries have resumed. Given the pandemic, all festivities in the first 2 quarters of the FY was a washout, hence there could be a trend reversal during festive season – but not at the previous levels. Since the prices are also at an all-time high, customers would opt for lightweight and trendy gold jewellery that is not only stylish but also easy on the pocket. Melorra caters to women who live in the moment and do not keep gold stacked away in lockers like before. Hence, it is definitely a key period for the brand and the jewellery industry at large,” said Sharat Krishnan, Head of Marketing, Melorra. The festive season has always been the most important part of the year for the jewellery business. Titan has already seen 80% recovery because people are celebrating their milestones with their families at home. It has a campaign and launch of a new collection lined up for October. Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd sees no reason why the festive season shouldn’t be as good as last year. “It would be as good as last year or slightly lesser. The most optimistic expectation is that it should be as good as last year. Even if it is 90% or 80% close to last year’s performance, that’s good. We’re currently seeing 80% recovery and this is my best estimate. We’ve seen this recovery because people are still celebrating milestones like anniversary, birthdays, etc. They understand that the reality is grim but how long can you keep your life on hold? They want to feel good. Also, Q3 is wedding season but the festive season is delayed this year so the season may start a little slower unless there are massive rebound cases. Some markets also take two steps forward and three steps back, there is always some fluctuation. However, after October, we are hoping to see more stability. We will also launch a new collection and campaign around October,” shared Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd. On what the consumer sentiment would likely be this festive season, Nidhi Sinha, Head of Content, Mintel India said, "One of the most important things people are looking forward to once the restrictions of the pandemic are lifted is meeting friends and family. However, according to research from Mintel’s Global COVID-19 Tracker in August, 42% of Indian consumers are looking forward to meeting family and friends in person compared to 34% of consumers in early July. This desire has accelerated due to the onset of the festive season." Mintel's research data indicates that consumer sentiment is improving and there is more willingness to spend on luxury items and good brands in the market. Sinha added, "Ganesh Chaturthi, which is round the corner, would be one such important festival that would entail celebrations in a different way so as to be in line with the pandemic protocols. As people continue to be under restrictions due to the pandemic, this festival is expected to be low key compared to regular times. However, Mintel research highlights that 30% of Indian consumers are planning to spend more on clothes and accessories, presenting an opportunity for brands. This is indicative that people are planning to spend on indulgences despite a negative economic outlook. Brands like Gemini oil, Ferns and Petals and Cadbury have been very agile in talking about the changing face of the festivities and how it is an opportunity for people to spend such festivals at home with their loved ones.” Festive season is an important period for the retail industry. It is a time when consumer spending is at an all-time high. One of the leading sportswear brands PUMA has multiple new launches planned throughout the season to cater to increasing demand. Telling us how the consumer sentiment changed in retail, Abhishek Ganguly, General Manager, PUMA India and Southeast Asia said, “As we’re witnessing right now, online channels will continue to be a convenient option for consumers to shop. Given the precautions around health and safety, we are seeing people shop online or go to a store where they are confident about the hygiene measures being implemented. Having said that, as lockdown continues to be relaxed across the country, we are seeing a steady week-on-week increase in footfalls with consumers visiting our stores to buy fashion essentials.” On festive expectations, Ganguly added, “Over the last 3-4 months, we have been seeing steady growth across both our offline and online channels. The conversions have increased substantially from pre-Covid times as people exactly know what they want to buy and are shopping with a clear intent. Given the trend of how things are continuing to improve compared to the previous months, we are very hopeful of a strong September and October. We hope this trend continues through the festive season and beyond.” Electronics giant Philips has launched a few new products like Smart Hair Dryer, Eyebrows Trimmer this month to ride on the improving consumer sentiment due to the festive season. Gulbahar Taurani, Vice-President, Personal Health, Philips Indian Subcontinent, Philips India, said, “The trends indicate that this is going to be a good season. We will have our challenges in terms of supply chain, partial lockdown, movement of products because the number of COVID cases are going up. From a demand standpoint, we see a very positive sentiment. I believe that this is going to stay, which will drive the festive season. As a part of the festive season, we had a couple of new launches last month itself.” The furniture segment, which was on complete halt during the lockdown as it did not fall under essentials, is also gearing up for the festive months. Given that individuals are spending more time at home due to the lockdown, home-grown brand Pepperfry witnessed an uptick in demand for WFH furniture and décor. In fact, Pepperfry is already at 100% of its pre-lockdown sales volumes. Kashyap Vadapalli, Chief Marketing Officer &amp; Business Head, Pepperfry is now anticipating to see this trend boost their sales further as people continue to focus on making their home spaces better equipped for everything. The brand is upping its digital media game and has launched a new campaign called ‘Swadeshi is Great’. “Given that household products and celebrations at home play such an important role during the festive season, consumers are constantly looking to revamp/renovate the space such that the home category witnesses a natural upswing in demand during festivals. With this combination of consumer adaptation and brand innovation, we are positive about the consumers’ outlook and demand for categories like home décor and furniture. As consumers have become apprehensive with regards to shopping offline or even stepping outside, they are increasingly adapting to buying online. Our online business is already at 120% of pre-COVID levels. As we move along, we plan to keep innovating with digital tools to enhance our consumers’ buying experiences,” said Vadapalli. The sudden outbreak of the pandemic brought a lot of businesses to a standstill. However, one of the few sectors that have seen an upturn amid the nationwide lockdown is EdTech. Now, to evolve with changing times and to prepare for the upcoming festive season, upGrad is looking at altering its marketing strategy. It is shifting its spends towards TV as consumers would want to spend more time together, while supplementing it with digital. Telling us what kind of changes EdTech has gone through lately, Arjun Mohan, CEO-India, upGrad said, “Given the current scenario, consumer priorities are being re-calibrated. They are now undergoing a behavioral shift which is directly reflecting on their spends. Unlike earlier, individuals today have ample time and money to spend on upskilling options, which otherwise, was parked for a later date. upGrad has seen a big behavioral shift in the mindset of parents too towards learning online, as they have seen their kids benefiting from it in real-time. This is one of the major drivers that has created a massive demand for our specialised online programs, which not only enhances the domain knowledge, revise skill sets, etc. but also help professionals achieve desired career outcomes.” All brands voiced their confidence that the worst has passed, and the markets will only move towards normalcy hereon.

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