You Searched For "genz consumers" and got 18 results
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2 mins read
Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating
The rise of online food delivery has revolutionized the way India eats.
2 mins read
What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Some Gen Z users have grown tired of the constant product promotion on social media and are turning…
Hannah Getahun
2 mins read
Streamers have a Gen-Z problem
Young people prefer social video over TV shows and movies, and are more influenced by ads on social…
Lucia Moses
3 mins read
"Sit back and relax," said 33% of GenZ daters, as dating is going to get easier this 2024
Studies show that this year, the dating world will be undergoing a significant transformation, ushe…
3 mins read
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
3 mins read
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
2 mins read
Distinguishing spending patterns — How GenX, GenZ and millennials differ
When it comes to online shopping, GenX, GenZ, and millennials differ. For the uninitiated, GenX are…
4 mins read
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
5 mins read
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
MTV Youth Study 2021 decodes Gen Z
2 mins read
TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
New Gen-Z data shows TikTok tied with Instagram as the most influential social platform for ecommer…
Nathan McAlone
3 mins read
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
4 mins read
Honasa Consumer’s D-Street debut an acid test for D2C companies
If you are an investor who is tired of the same old consumer companies, there is a new theme in tow…
4 mins read
How PepsiCo’s energy drink Sting thought of a clever way to give energy conservation tips to consumers
The brand received 40,000 calls on the number it gave away in its ad within 48 hours
3 mins read
Henkel doubles down on India as hair care market at an inflection point – to evaluate laundry segment later
German consumer major Henkel is focusing on the hair colour and hair care market in India. The comp…
3 mins read
6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey
Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…
3 mins read
New parents, GenZ and millennials turned to Spotify in 2021, as they strived to shorten distances, get away from the screen and get into the groove
The total time spent listening to podcasts by moms, dads and new parents grew by 83%. Meanwhil…
4 mins read
While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands
Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …
3 mins read
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation