You Searched For "genz behaviour" and got 18 results
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3 mins read
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
4 mins read
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
2 mins read
Distinguishing spending patterns — How GenX, GenZ and millennials differ
When it comes to online shopping, GenX, GenZ, and millennials differ. For the uninitiated, GenX are…
3 mins read
GenZ is deliberately going against traditional dating standards as it looks to ‘break free’
In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…
4 mins read
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
5 mins read
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
MTV Youth Study 2021 decodes Gen Z
3 mins read
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
6 mins read
Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
2 mins read
Single Indians are getting chattier on dating apps, shows Tinder Report
The pandemic has accelerated a generational shift in the way we date and meet new people.
4 mins read
Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer
The report talks about ways in which marketers can navigate this change in consumer behaviour
4 mins read
Job-hunting in 2024 has a modern dating element — ghosting!
Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…
4 mins read
Empowering India's e-commerce market
Under the Samarth program, rural entrepreneurs from across the country are onboarded to the platfor…
3 mins read
6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey
Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…
2 mins read
Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Dunzo and Swiggy Instamart have a penetration of ~7% in online consumables market which is expected…
3 mins read
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…
2 mins read
Teenager-focused payments startup FamPay raises $38 million led by Elevation Capital and Sequoia Capital
FamPay will use the latest round of funding to build a leadership team to further fuel growth, i…
PTI
6 mins read
Has the latest Swiggy controversy reminded brands that it is okay to have a political opinion?
Lessons brands can learn from Swiggy’s latest controversy
8 mins read
Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science
The brand is aiming to achieve a revenue of Rs 800 crore this financial year