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If you are living in a metropolitan area in India, chances are you regularly order food from <keyword id="19901323" type="General" weightage="100" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword>. The company launched in India in 2008 and was earlier just a food delivery service. Overtime, it evolved into a food discovery platform as people can rate restaurants, reserve tables, leave reviews and more. Now, we all know that when we order food via Zomato we end up paying slightly more. There are various charges that the company levies on users including handling charges and delivery fee. In August last year, Zomato started charging a <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> from users. And this has proved to be a successful business move for the platform as during its annual report, the company revealed that it has collected Rs 83 crore till March from levying platform fee. So what exactly is this platform fee that has raked in moolah from the company? Moreover, how does it benefit Zomato and what effect does it have on the end consumer? Read on to find out. <h2>What is Zomato’s platform fee?</h2>Zomato's platform fee is a small additional charge that the company adds to your order. Think of it as a convenience fee for using the app's services, including delivery, customer support, and the seamless experience of browsing through hundreds of restaurant options. Initially, the company used to levy Rs 2 per order as platform fee. But that amount has grown in the last one year and today Zomato charges Rs 6 as platform fee in key areas. It can be located when you load the bill details of your order. <div type="image" title="Zomato levies platform fee" msid="112313825" hostid="261" sizebytes="48995" caption="&amp;lt;p&amp;gt;Zomato levies platform fee&amp;lt;/p&amp;gt;"></div> <h2>How it impacts Zomato</h2>The Platform fee might seem like a minor addition to your bill, but when multiplied by millions of orders, it becomes a significant source of revenue for Zomato. Since every order placed incurs this charge, it increases the company’s "take rates" — the profit made per order. This fee serves as a crucial, controllable revenue stream in the supply chain, providing a steady income source that companies can directly manage. Alongside advertising fees and restaurant commissions, the platform fee has become a significant revenue generator for Zomato. In other words, levying a platform fee is basically a clever way for Zomato to boost its revenue without significantly increasing the prices of individual menu items. During its annual report, Zomato identified the platform fee as one of the three main factors driving Zomato's Adjusted Revenue, which saw a 27 percent year-on-year growth, reaching Rs 7,792 crore in FY24. "Adjusted Revenue as a percentage of GOV (gross order value) continued to rise, primarily due to higher restaurant commission take-rates, improved ad monetization, and the introduction of the platform fee from Q2FY24 onwards," the report highlighted. The report also added that all of the above mentioned factors compensated for the reduction in customer delivery charges per order due to the free delivery benefit available on Gold orders. <h2>How are you affected by Zomato’s platform fee?</h2>Zomato’s report also revealed that most late-night orders in the last fiscal year came from Delhi NCR, while Bengaluru led in the number of breakfast orders. Now the question that arises is, how exactly is the end consumer being affected by the platform fee? One of the obvious answers is that it makes your order a bit more expensive. Especially if you order from the food delivery giant on a daily basis. You might not even notice the addition of Rs 6 in your final bill but if you order food from Zomato everyday and start calculating, it will come up to be a noticeable amount. Say you have ordered food from Zomato everyday since the last three months. In this case, you would have ended up paying around Rs 540 as platform fee. Moreover, platform fee tends to be higher during peak hours or weather conditions. Thus, the order ends up being even costlier. Just last month, CEO of Bengaluru-based company <keyword id="22689022" type="General" weightage="20" keywordseo="capitalmind-deepak-shenoy" source="keywords">Capitalmind Deepak Shenoy</keyword>, was making headlines for saying that he has reduced ordering food from <keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword> and Zomato because of higher platform fees. “Massively reduced ordering from Swiggy/Zomato, down to just once maybe on a weekend, like today and noticed their 'platform' charge is now ₹6. Happy that I weaned myself off the daily ordering. They also take 30 percent from restaurants, btw,” he wrote in a post on X (earlier called Twitter).

Zomato earned Rs 83 crore from platform fee: What it is, how it benefits the company and how it affects you

<ul><li><keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has relaunched its Gold loyalty program, offering discounts and special access to subscribers.</li><li>Gold subscribers will get free deliveries and up to 30% discount on food deliveries.</li><li>The company has also announced up to 40% discount for dining.</li></ul>Popular food delivery app Zomato has relaunched its Gold loyalty program, replacing the company’s “Pro Plus” membership that was discontinued in 2021. The <keyword id="7913404" type="General" weightage="20" keywordseo="zomato-gold-membership" source="Orion">Zomato Gold membership</keyword> is expected to be available to members soon. Users who subscribed to the company’s Pro Plus membership will get three months of complimentary Gold membership. <cmsannotation type="cmsannotation" annotationid="Zomato Gold price" comment="subhead" text="Zomato Gold price"><keyword id="16229038" type="General" weightage="20" keywordseo="zomato-gold-price" source="Orion">Zomato Gold price</keyword></cmsannotation> <keyword id="4299597" type="General" weightage="80" keywordseo="zomato-gold" source="Orion">Zomato Gold</keyword> has been launched with an introductory price of ₹149 for three months. The company has not revealed the price for an annual subscription yet. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits" comment="subhead" text="Zomato Gold benefits"><keyword id="16229042" type="General" weightage="20" keywordseo="zomato-gold-benefits" source="Orion">Zomato Gold benefits</keyword></cmsannotation> Zomato has announced several benefits for food deliveries and dining. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits for food deliveries" comment="subhead2" text="Zomato Gold benefits for food deliveries">Zomato Gold benefits for food deliveries</cmsannotation> The biggest benefit that Zomato will offer with Gold is free food deliveries. This will be limited to restaurants within 10 km of you and applicable on orders above ₹199. This is handy for someone who regularly places orders on Zomato. <a href="https://www.businessinsider.in/tech/apps/news/swiggy-one-membership-price-benefits-and-everything-you-need-to-know/articleshow/87848507.cms">Swiggy One</a> offers a similar benefit, offering free deliveries within 10 km of the user on orders above ₹149. In addition to free deliveries, users will also get discounts of up to 30% at over 20,000 restaurants across the country. Zomato will also offer a “no delay guarantee” to Gold subscribers and delayed deliveries will result in the user getting a ₹100 coupon instantly. The final benefit offered under Gold for food deliveries is VIP access during rush hour. Under this, Gold subscribers will still have access to restaurants during high demand, meaning they will get priority over normal users. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefit for dining" comment="subhead2" text="Zomato Gold benefit for dining">Zomato Gold benefit for dining</cmsannotation> Zomato Gold also brings offers for dining. This time, the company has partnered with over 10,000 restaurants across the country, allowing Gold users to get discounts of up to 40% while dining out. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/the-oneplus-11-may-undercut-the-iqoo-11-to-be-the-cheapest-snapdragon-8-gen-2-smartphone-in-india/articleshow/97269913.cms">The OnePlus 11 may undercut the iQOO 11 to be the cheapest Snapdragon 8 Gen 2 smartphone in India</a> <a href="https://www.businessinsider.in/tech/news/logitech-mx-mechanical-keyboard-review-a-premium-mechanical-keyboard-for-professionals/articleshow/97255605.cms">Logitech MX Mechanical Keyboard review – a premium mechanical keyboard for professionals</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s23-series-to-launch-soon-launch-date-expected-price-and-features/articleshow/97243146.cms">Samsung Galaxy S23 series to launch soon – launch date, expected price and features</a>

Zomato Gold re-launched with free deliveries, VIP access, up to 40% discount on dining, and more

<ul><li><keyword id="830092" type="General" weightage="20" keywordseo="zomato" source="Orion">Zomato</keyword>’s promise to turn net profit positive in a year has cheered investors. </li><li>Margins in its core food delivery business has hit a multi-quarter high. </li><li>The worry? Monthly transacting users and gross order value has declined versus the previous reported quarter. </li><li>Nomura believes Zomato will find it difficult to achieve double-digit contributory margin with high growth in the long term </li></ul>Two years after it listed on the bourses, Zomato is on a recovery path. The stock which hit a high of over ₹150 per share fell sharply subsequently to below ₹50 a piece. However, the last quarter (Q1FY24) has seen a recovery from that level and it has now surpassed its listing price of ₹76. The stock has been rising steadily in the last three weeks, after its Q4 earnings report where it turned EBITDA positive in its core business, without including Blinkit, its quick commerce business. EBITDA is net income (earnings) with interest, taxes, depreciation, and amortisation. Moreover, the management also promised to turn positive not just at the consolidated adjusted EBITDA level but also at the profit after tax level in a year. Financial services company, JM Financial says this commitment is the ‘cherry on the cake’. “Tough macro posed growth headwinds but management showed urgency on profitability and that was despite the Gold programme launch,” said Jefferies. Zomato Gold is a subscription plan that offers free deliveries within a 10-kilometre radius for orders above ₹199. During the quarter, as many as 30% of the gross order value, from 1.8 million customers, came from Gold. The Gold plan could hurt its contributory margins (CM) because of its inability to charge every order. Yet, as of Q4, its CM in core food delivery business are comfortable after hitting a multi-quarter high. Contributory margins represent the incremental money generated for each unit sold after deducting the variable portion of the costs. “The core business milestone was achieved mainly on the back of solid expansion in the food delivery contribution margin to 5.8% in Q4 vs 5.1% in Q3. This was because profitability levers such as improvement in restaurant commissions and ad income, and lower discounts/variable cost offset the adverse impact of Gold launch,” said JM Financial. Ordering effects After the post-pandemic boom effects faded away, a lot of consumption patterns have changed, also evident in consumer spending on fast food — impacting growth in quick service restaurants. These headwinds have been impacting Zomato as well. The growth in Zomato’s food delivery business seems to have flatlined. Food gross order value declined 2% quarter-on-quarter, even as it grew 12% year-on-year. Moreover, its monthly transacting users (MTU) declined by 5% QoQ to 16.6 million, while growing at 6% YoY. Apart from the one-time impact of its decision to exit from 225 cities, the company attributes MTU decline to optimised marketing spend and withdrawal of the human support interface for abusive customer cohorts. “Also because of Zomato Gold, the MTUs have come down and not gone up because we do see an impact of clubbing some orders in the same households, which might have just a single membership,” Akshant Goyal, chief financial officer of Zomato said in an earnings concall. The management, however, remains confident about food delivery ordering going up in the first quarter of FY24. Analysts, on the other hand, are not too confident about their ability to sustain growth beyond the first quarter as summer holiday and IPL impact during April/May are one-off events. Its other businesses, however, continue to display good growth. Blinkit’s gross order value grew 17% QoQ, while order volume grew 24%. Revenues of Hyperpure, its business to supply ingredients to restaurants, grew 13.5% QoQ. Offsetting margins with growth While it’s on a path to profitability, Zomato is also caught between a rock and a hard place — of growth versus margins. To boost growth, it will have to go in for discounts – the lack of aggressive discounting by all players is already visible in the moderation in food ordered during the IPL season, generally a big occasion for online food platforms. This year, the IPL spike in food ordering was at a modest 7% for the industry as compared to the 2020 IPL when it was over 50%, as per Redseer. This time, there were no high <a href="https://www.businessinsider.in/business/news/ipl-2023-sees-tier-2-cities-order-more-on-swiggy-zomato/articleshow/100673879.cms">decibel ads along with deep discounts.</a> Like other players in the business, the company will also find it tough to keep up with the high margin trajectory, while also chasing growth. “Overall, we lower our growth assumptions for its food delivery’s gross order value growth, from around 20% to around 17%, but raise our FY24F contributory margin estimate from 5.8% to 6.5%. We continue to believe Zomato will find it difficult to achieve double-digit contributory margin, with high growth in the long term,” said Nomura. Restaurant commissions grow but may hit an ONDC wall In the last two years, the company was also able to improve take rates or the commissions it charges restaurants consistently. Its take rates are now close to 18%. “Broadly, with our take rates, the mission is to be competitive, and we are lower than what the competition is charging. So, as we continue to add more value to restaurant businesses, we expect some improvement in commission revenue going forward,” said Goyal. But competition is heating up in the sector. The Department for Promotion of Industry and Internal Trade’s Open Network for Digital Commerce (ONDC) has breached the territory that was hitherto dominated by Zomato along with Swiggy. On the face of it, it might seem like restaurants might be offered better terms on ONDC. While Zomato will be able to compete with ONDC on efficiency and also even overall costs – as third party deliveries might be costlier– HSBC Global Research believes that it might flatten growth. “Estimates for food delivery revenue in the long term remain largely unchanged. Our short-term estimates change slightly as we build in a marginally slower increase in take rate,” the research firm said. In spite of short-term and long-term challenges ahead, Zomato seems to have settled into its listed company status to deliver value to investors by chasing topline growth instead of customers, with discounts.

With Zomato rallying over 25% in the past month, street looks at the road ahead

<ul><li>People are using <keyword id="5862596" type="General" weightage="20" keywordseo="ondc" source="Orion">ONDC</keyword> to order food at affordable rates.</li><li>ONDC is an open-source network that the government of India backs.</li><li>ONDC was first made available in Bengaluru.</li></ul>Zomato and Swiggy transformed the food delivery industry, enabling customers to satisfy their cravings with just a click. These two enterprises have been closely competing, frequently providing offers and discounts to their clients. Nonetheless, a fresh contender is gradually emerging in the food ordering arena, threatening the dominance of Zomato and Swiggy. The newcomer is the ONDC (Open Network for Digital Commerce), which is a government-supported platform. Currently, the ONDC service is only available in certain areas, including Bengaluru. The ONDC was launched in its beta format in September last year. Recently, the ONDC gained the attention of netizens when it was noticed that the platform offered grocery and food delivery services. <cmsannotation type="cmsannotation" annotationid="ONDC - Open Network for Digital Commerce" comment="subhead" text="ONDC - Open Network for Digital Commerce">ONDC - Open Network for Digital Commerce</cmsannotation> The Open Network for Digital Commerce is a private, non-profit organization created by the Government of India's Department for Promotion of Industry and Internal Trade. Its main objective is to develop open networks for e-commerce, which was established in April 2022. The network includes various small and large-scale e-commerce players and is designed to challenge the market dominance of large players in the market like Amazon and Flipkart in India. <cmsannotation type="cmsannotation" annotationid="How to order food on ONDC?" comment="subhead" text="How to order food on ONDC?">How to <keyword id="17366750" type="General" weightage="100" keywordseo="order-food-on-ondc" source="Orion">order food on ONDC</keyword>?</cmsannotation> ONDC does not offer its own app for food ordering. At present, customers can order food through the partner apps - Paytm and Magicpin. How to order food via Paytm? <ol><li>Open the Paytm app and click on the ‘search’ option.</li><li>Search for ONDC using the search option, and you will find an ONDC Store.</li><li>In the store, you will see a list of available dishes and restaurants.</li><li>Select the food item that you wish to order.</li><li>Add the address and make the payment.</li></ol>How to order food on Magicpin? <ol><li>Download and open the Magicpin app and select the food option.</li><li>Select the food that you wish to order.</li><li>Add the address and make the payment to confirm your order.</li></ol>SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-launches-passkeys-for-hassle-free-login-to-gmail-and-youtube-without-a-password-heres-how-to-set-them-up/articleshow/99977103.cms">Google launches Passkeys for hassle-free login to Gmail and YouTube without a password - here's how to set them up</a> <a href="https://www.businessinsider.in/tech/news/apples-safari-is-the-worlds-second-most-used-and-least-vulnerable-desktop-web-browser/articleshow/99926825.cms">Apple’s Safari is the world’s second-most-used and least vulnerable desktop web browser, yet only 1% of Indians use it</a>

How to order food on ONDC: A step-by-step guide

Online food delivery platform <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has stopped signing up new users or renewing old subscriptions for its loyalty dining membership programme called 'Pro', as the Deepinder Goyal-run company is working with customers and restaurant partners to craft a new programme. The move comes as fine-dine restaurants are now open across the country after facing a turbulent time in the pandemic, and people now prefer going out with families for dinners. The online food aggregator launched <keyword id="9490437" type="General" weightage="80" keywordseo="zomato-pro" source="Orion">Zomato Pro</keyword> in 2020 and Zomato Pro Plus in 2021, in a bid to let users enjoy extra perks like priority delivery, money-back guarantee and more. The food tech unicorn had renamed its <keyword id="18712" type="General" weightage="50" keywordseo="gold" source="Orion">Gold</keyword> subscription programme as Zomato Pro. The company has already shut its premium aPro Plus' programme. In a statement to IANS, a Zomato spokesperson said that while Zomato Pro and Pro Plus have been loved tremendously by its customers and merchants, "we want it to be even more beneficial, especially for the most engaged customers and merchant partners". "We are taking feedback and working closely with our customers and restaurant partners to craft a new programme. Meanwhile, we are not onboarding new members and merchant partners to Zomato Pro and Zomato Pro Plus," the company spokesperson added. While active members can continue to get their benefits as promised, they will not be able to extend/renew their memberships once their membership tenure expires. Zomato said it promises "to come up with a bigger, better experience very soon". Zomato's competitor <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> also has its own loyalty programme called Swiggy One that allows its members unlimited free deliveries from select restaurants and unlimited free delivery from <keyword id="14779240" type="General" weightage="50" keywordseo="quick-commerce-service" source="Orion">quick commerce service</keyword> <keyword id="9728281" type="General" weightage="50" keywordseo="instamart" source="Orion">Instamart</keyword> on orders more than Rs 99. Zomato reported Rs 185.7 crore in consolidated loss for the quarter ending June 30, compared to a loss of Rs 359.7 crore in the previous quarter. The consolidated revenue saw 67 per cent increase at Rs 1,413.9 crore from Rs 844.4 crore (same quarter last year), and 16.68 per cent up from Rs 1,211.8 crore in the last reported quarter. "Our focus on profitability has sharpened over the past few months with the change in market context, without compromising our focus on growth," said <keyword id="3378387" type="General" weightage="50" keywordseo="zomato-founder" source="Orion">Zomato Founder</keyword> and CEO <keyword id="476451" type="General" weightage="50" keywordseo="deepinder-goyal" source="Orion">Deepinder Goyal</keyword>. He said that the company is focused on spending wisely and continually reinforcing a lean cost culture -- "particularly in a business like ours which is currently loss making". SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/lazarus-hackers-targeting-apple-mac-users-with-fake-job-posts/articleshow/93703334.cms">Lazarus hackers targeting Apple Mac users with fake job posts</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indians-spend-half-an-hour-every-day-on-memes-and-thats-gone-up-80-in-the-last-year/articleshow/93702734.cms">Indians spend half an hour every day on memes and that's gone up 80% in the last year</a>

Zomato stops new users, renewals for its loyalty dining programme Pro

<ul><li>Indians love to have that ‘extra’ <keyword id="425731" type="UNKNOWN" weightage="20" keywordseo="FREE-FOOD">free food</keyword> with each delivery, according to Eat Cravings Report 2019 released by UberEats. </li><li>Extra Sauce’ topped the charts as the most popular food delivery request, followed by ‘Spicy’ and ‘Extra Onions.’ </li><li>According to a report by RedSeer Consulting, India’s food delivery industry is going to be worth $2.5-3 billion.</li></ul>When ordering food, Indians want a pinch of extra with everything be it extra sauce or extra mayo or even extra cheese. This is what a report by UberEats called Eat Cravings Report 2019 said. The report says that every order came with a special instruction. Topping this list is requests to make it ‘spicy’ along with extra onions. Chicken Biryani re-emerged as the favourite late night craving food in Hyderabad, Chennai and Kolkata. As per a report by <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> in May too, chicken biryani was the top favourite. Ludhiana topped the dessert category, as it received highest orders for Gulab Jamun. Meanwhile, Bengalureans who spend hours in traffic don’t want to wait for too long for their food. The city ordered two-minute food, Maggi in large numbers from UberEats. As the world celebrates International Sushi day, Swiggy too released a report which said that Delhites love Japanese dish. But cities like Guwahati, Ludhiana, Chandigarh and Amritsar seem to prefer Sushi dinner. According to a report by RedSeer Consulting, India’s food delivery industry will be worth $2.5-3 billion. <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> and Swiggy are the leaders in the space with their volumes hitting millions per month. In a report released earlier this month, Swiggy has <a href="https://qz.com/india/1635965/in-2018-swiggy-beat-zomato-olas-foodpanda-uber-eats-by-a-mile/">36% market share</a>, followed by FoodPanda with 32% while Zomato was trailing at 23%. See also: <a href="https://www.businessinsider.in/chennai-super-kings-mumbai-indians-final-swiggy-orders-and-zomato-predictions/articleshow/69290747.cms">From Chicken Biryani to Samosas, here’s what Indians ate while watching the IPL</a>

UberEats is making some 'extra' money while pushing its main menu into Indian homes

<ul><li>Passenger vehicles and two-wheeler sales in December fell sequentially after a blockbuster November. </li><li>Analysts expect the upcoming quarter to witness strong growth as Q4 is seasonally strong and auto companies have a slew of new launches planned. </li><li>Analysts say they remain positive on the auto industry’s prospects going forward, with its choices being CVs, <keyword id="1532242" type="General" weightage="80" keywordseo="pvs" source="Orion">PVs</keyword> and two-wheelers, in that order. </li></ul>Passenger vehicle and two-wheeler companies ended 2022 with a<a href="https://www.businessinsider.in/business/auto/news/december-auto-sales-fall-below-expectations-even-as-tata-motors-mm-post-strong-growth/articleshow/96686550.cms"> dismal sales performance</a> in December, registering double-digit degrowth sequentially after a<a href="https://www.businessinsider.in/business/auto/news/november-2022-registers-best-ever-auto-sales-except-march-2020-fada/articleshow/96103887.cms"> blockbuster November</a>. However, analysts expect the upcoming quarter to witness strong growth, both due to the fact that Q4 is seasonally strong as people look to buy new vehicles at the beginning of a year. Added to that, new launches, refreshed models and a good monsoon season leading to possibly healthy rural demand — are driving up expectations of a better good quarter ahead. On the other hand, commercial vehicles and tractors drove the December auto sales, witnessing double-digit sequential growth across all segments thanks to a robust Rabi season and expectations of a healthy Kharif season. <div type="Article" hostid="261" msid="96686550" title="December auto sales fall below expectations even as Tata Motors, M&amp;M post strong growth" mstype="2" mssubtype="0"></div> <cmsannotation type="cmsannotation" annotationid="Maruti Suzuki continues to struggle" comment="subhead" text="Maruti Suzuki continues to struggle"><keyword id="44883" type="General" weightage="80" keywordseo="maruti-suzuki" source="Orion">Maruti Suzuki</keyword> continues to struggle</cmsannotation> Market leader Maruti Suzuki continued to struggle, with its domestic sales and exports both declining on a year-on-year basis, by 10% and 2%, respectively. Its overall sales also declined on a sequential basis, falling 11.9% to 1,37,822 units in December 2022 from 1,50,134 units in November. The company’s customers are continuing to shun its small cars like Alto, Baleno, Swift and others in the mini, compact and mid-size segments. The total sales in these three segments fell to 68,421 units in December 2022, from 86,869 units in December 2021. “The shortage of electronic components had some impact on the production of vehicles, mainly in domestic models,” the company said in its exchange filing. Some of these problems are expected to ease up, hope analysts at <keyword id="351825" type="General" weightage="80" keywordseo="lkp-securities" source="Orion">LKP Securities</keyword>. “We believe the fourth and the last quarter of the year will witness stronger growth in the PV segment as the chip shortage issue eases further and new launches on both ICE (internal combustion engine) and EV sides do take place,” they said. The brokerage said it remains positive on the auto industry’s prospects going forward, with its choice being CVs, PVs and two-wheelers, in that order. Commercial vehicles and tractors are already performing well, reporting strong growth in December on both year-on-year as well as on a sequential basis. <cmsannotation type="cmsannotation" annotationid="Two-wheeler sales decline across the board, but 2023 could ring in positives" comment="subhead" text="Two-wheeler sales decline across the board, but 2023 could ring in positives">Two-wheeler sales decline across the board, but 2023 could ring in positives</cmsannotation> Two-wheeler sales were also muted during the month, with exports shrinking massively in the range of 23-39% across the top three two-wheeler companies Hero MotoCorp, <keyword id="46156" type="General" weightage="50" keywordseo="tvs-motor" source="Orion">TVS Motor</keyword> and <keyword id="6359783" type="General" weightage="80" keywordseo="bajaj-auto" source="Orion">Bajaj Auto</keyword>. The fall in exports was especially bad for Bajaj Auto, which reported a 39% fall during December. It relies far more heavily on exports than both Hero MotoCorp and <keyword id="62356" type="General" weightage="80" keywordseo="tvs" source="Orion">TVS</keyword> – its exports accounted for nearly half of its total sales in December. for TVS, exports stood at 33% of total sales, while Hero exported merely 3% of its total sales. According to analysts at LKP Securities, this also shields Hero from the exports weakness, which means it is the best placed to take advantage of Q4. “We like Hero Motocorp as we believe it is almost free from the exports weakness and is also led by strong monsoons barring a few eastern states, improvement in rural economy and upcoming EV launches,” the brokerage said in its report. Analysts at ICICI Direct Research say they expect the premiumisation trend in the 2W segment to continue going forward. Additionally, with the Auto Expo scheduled for February this year, auto companies are expected to launch new vehicles, which should give a boost to their sales volumes. SEE ALSO: <a href="https://www.businessinsider.in/business/news/zomato-bharatpe-nykaa-and-more-the-revolving-door-for-top-execs-at-new-age-companies/articleshow/96728402.cms">Zomato, BharatPe, Nykaa and more: the revolving door for top execs at new age companies</a> <a href="https://www.businessinsider.in/business/startups/news/bharatpe-ceo-suhail-sameer-to-step-down-five-months-after-taking-over/articleshow/96703750.cms">BharatPe CEO Suhail Sameer to step down, Nalin Negi to take over in the interim</a> <a href="https://www.businessinsider.in/business/auto/news/december-auto-sales-fall-below-expectations-even-as-tata-motors-mm-post-strong-growth/articleshow/96686550.cms">December auto sales fall below expectations even as Tata Motors, M&amp;M post strong growth</a>

PV and 2W sales disappoint in December, but stronger growth ahead, say analysts

Indian restaurant aggregator and food delivery startup <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> recently acquired <keyword id="4427948" type="PERSON" weightage="20" keywordseo="uber-eats">Uber Eats</keyword>. The deal makes Zomato the market leader in the Indian food delivery industry, dethroning Swiggy. In return, Uber gets a 9.9% stake in Zomato. “This acquisition significantly strengthens our position in the category,” said Deepinder Goyal, Founder and CEO, Zomato. <keyword id="8652341" type="UNKNOWN" weightage="20" keywordseo="Free-Zomato-Gold">Free Zomato Gold</keyword> offer eligibility criteria To celebrate the <a href="https://www.businessinsider.in/uber-couldnt-do-what-ola-did-instead-sells-ubereats-to-zomato-to-leave-behind-swiggy/articleshow/73468841.cms?src=hp_toon">acquisition</a> of Uber Eats in India, the company is offering free <keyword id="4299597" type="PERSON" weightage="20" keywordseo="Zomato-Gold">Zomato Gold</keyword> subscriptions to Uber Eats users. If you ordered food using Uber Eats after July 1, 2019, you can avail the free Zomato Gold offer. As part of this, you get three months of Zomato Gold subscription for free and 50% off on your next three orders. It is worth noting that neither Zomato nor Uber Eats have sent out any message or email to Uber Eats users informing them about this offer. How to get Zomato Gold for free <div type="image" title="photo_2020-01-26_12-22-52" msid="73630349" hostid="261"></div>

 All you have to do is follow these simple steps to get your free Zomato Gold subscription: <ul><li>Make sure you have both Zomato and Uber Eats apps installed on your phone. </li><li>Now open the Uber Eats app and login to your account. </li><li>Tap on the ‘Go to Zomato’ button. </li><li>In the Zomato app, login with the same email address and phone number that you’ve used in Uber Eats. </li><li>You will get three months of Zomato Gold added to your account. </li></ul>Note: This offer is only available for Uber Eats users, not existing Zomato users. However, our investigations suggest that this offer is working for existing Zomato users as well. If you are unable to claim the free Zomato Gold offer, try logging out of the Zomato app and going through the above steps once again. It is recommended that you have the latest updates of both the apps installed. See also: <a href="https://www.businessinsider.in/business/startups/news/uber-couldnt-do-what-ola-did-instead-sells-ubereats-to-zomato-to-leave-behind-swiggy/articleshow/73468841.cms">Uber couldn’t do what Ola did – instead joins hands with Zomato to leave behind Swiggy</a> <a href="https://www.businessinsider.in/ola-is-shedding-flab-getting-a-makeover-as-it-rides-to-a-big-bang-ipo-in-2-years/articleshow/72292401.cms">Ola is shedding flab and getting a makeover as it rides to a big-bang IPO in 2 years</a>

How to get Zomato Gold for free

<ul><li>Zomato has introduced contactless delivery to minimize contact between users and delivery executives.</li><li>This service can be used for free and is available only for prepaid orders.</li><li>Zomato is explicitly showcasing, with eligible restaurants, that the restaurant is following WHO's safety practices and checks rider's sanitization.</li></ul>India is currently trying to control the spread of the Coronavirus pandemic and is under a 21-day nationwide lockdown. Only essential services are allowed to operate at present and Zomato is one of the services that is still operating. To ensure the safety of its customers and delivery executives, Zomato has launched a contactless delivery option. It is very simple to use and you can select it while placing an order. What is contactless delivery? Contactless delivery is aimed at minimizing the contact between the users and the delivery executives. When you select the contactless delivery option, the delivery executive will place your order outside your door on a clean surface. Then, the delivery executive will take a picture of the order and you will be able to see this picture. You can pick up the package at your own convenience. Do note that this service is only available for pre-paid orders. If you select cash on delivery, you will not be able to use this service. How to use contactless delivery <div type="image" title="zomato 1" msid="74860356" hostid="261"></div>

 <ol><li>Open the Zomato app on your phone and you will get a pop-up informing you about contactless delivery.</li><li>Now, click on ‘Tap to order’.</li><li>You will now be able to see the steps being taken by Zomato and its restaurant partners to ensure proper hygiene. 
 
 <div type="image" title="Zomato 2" msid="74860348" hostid="261"></div>




</li><li>Now, click on the restaurant that you want to order from and select your order.</li><li>Now, in the ‘More Instructions’ section, select ‘Contactless Delivery’.</li><li>Now, click on ‘Place Order.</li></ol>See also: <a href="https://www.businessinsider.in/india/news/coronavirus-cases-in-hyderabad-telangana-news-and-updates/articleshow/74823424.cms">Coronavirus cases in Telangana</a> <a href="https://www.businessinsider.in/business/auto/news/sc-allows-bs4-vehicles-to-be-sold-till-april-24-but-restricts-it-to-10-of-the-6400-crore-stock/articleshow/74847398.cms">SC allows BS4 vehicles to be sold till April 24 but restricts it to 10% of the ₹6400 crore stock</a> <a href="https://www.businessinsider.in/careers/news/cognizant-bumps-up-wages-by-25-for-associates-as-a-sign-of-gratitude-during-coronavirus-lockdown/articleshow/74848011.cms">Cognizant bumps up wages by 25% for associates as a ‘sign of gratitude’ during Coronavirus lockdown</a>

How to order food during coronavirus lockdown using Zomato contactless delivery

<ul><li>Uber Eats in India discontinued its operations on January 21 and was acquired by food giant Zomato.</li><li>We speak to industry experts to find out the reasons why the food delivery platform took a nosedive and if the onus can be put on macro-economic factors or its brand-building strategy.</li><li>Experts opine that working with minimum funding, rivaling against stronger communications from competitors, disadvantages of being a late entrant, not having a separate identity, getting sidelined from the parent company and offering deep discounting were some of the factors that led to its decline.</li></ul> Food aggregator Uber Eats, which started its journey in 2017, was acquired by Zomato on January 21 for ₹2,485 crore. While its entity will cease to exist, Uber Eats’ consumers, restaurants and delivery partners will now be directed to Zomato. However, the buyout has left more than 200 employees on a cliffhanger. The acquirer Zomato started in 2008 and now has over 40 million users. Swiggy, on the other hand, started in 2013 and has gathered 42 million users. Uber Eats, which was established just three years ago, had over 10 million users. And with Uber Eats’ huge consumer base in its kitty, Zomato will now have control over 50-55% of the food delivery market. Experts opine that one of the reasons for Uber Eats downfall was its heavy discounting strategy. The operational losses amounted to ₹2,197 crore, more debts followed and a heavy competitive market did not let it sustain. As Uber Eats hits its brink and merges with Zomato, we speak to experts to find out the reasons, what could the platform have done differently to sustain and explore if upping its marketing game before would have helped in dodging the bullet. Increasing the frequency of communication with audiences Uber Eats had on-boarded Alia Bhatt as its brand ambassador -- the only food aggregator in India to get a celebrity involved in its communication. However, it released its first brand campaign after two years of its existence -- in the month of January 2019 called ‘Everyday moments.’ According to Voodly, it garnered more than 50.3 million views by the end of January and secured the first spot on the list of Top 10 Most Watched Indian Ads on YouTube. 
 
 
 
 
 
 
 
 
 <div type="Youtube" id="fUN47Yeefvo" title="Alia’s Tinda Moment! | Uber Eats" thumbUrl="https://i.ytimg.com/vi/fUN47Yeefvo/mqdefault.jpg"></div>



















 Karthik Srinivisan, Social Media and Brand Expert, says that there isn’t much for food aggregators to talk about so its communication strategy cannot be blamed. The ads can be about ‘variety, prompt delivery, post-delivery customer care, ease of ordering, UI/UX, payment options, loyalty program, promotions, etc.’ Gone are the days when brands would wait for some key occasions for a big media splash. Now it is more about participating in daily conversations, listening to what your consumers say. And being active on social media isn’t very expensive either. Srinivasan thinks Uber Eats could have been more consistent like Zomato and Swiggy here. “To be in the top-of-mind recall in such a category, the brands need to continuously be in the buzz. Zomato and Swiggy have cracked that code to a large extent, always being in the social buzz one way or another. Brands are moving away from one or two big-budget media blitzkrieg every year to announce their brand name to the largest number of people, to having sustained presence throughout the year to the most appropriate target audiences. This ensures that brands do not have only two peaks in a year where people notice their communication, but there's a consistent wave (instead of peaks) all through the year where a large enough number of target audiences notice their brand. Uber Eats perhaps did this less impressively or consistently compared to both Zomato and Swiggy,” adds Srinivasan. However, Srinivasan says the real reason is unplugging Uber Eats’ support system. “Beyond all this is the investors' appetite to continue funding these businesses despite losses. At some point, they may want to pull the plug to cut their losses and that could be the bigger reason for the sale.” N Chandramouli, CEO, TRA Research feels Uber Eats did not offer anything different from its competitors and its USP wasn’t clear in its communication. “Other than the fact that they used a celebrity for endorsements, I think the ads did not communicate much. With more number of restaurants available on the competing apps, the promise of variety or choice, felt lame,” he explains. Chandramouli rates Zomato’s communication strategy the most innovative in the category, followed by Uber Eats and then Swiggy. Late mover disadvantages Almond Branding’s Founder and Director, Shashwat Das, thinks the reasons for Uber Eats’ downfall has more to do with the business model and category dynamics rather than its communication strategy. “The two largest incumbent players in the market, Swiggy and Zomato, were already half-way to the top by 2017 and had by now exclusively tied up with major restaurants. Uber had to hence rely on heavy discounting to acquire and retain users and deep discounting strategy is never sustainable as consumer keeps benefiting but none of the market players win in the battle of dominance. Last-mile delivery is an operations-heavy, low-margin business where most of the startups failed due to lack of knowledge, field experience, and funding,” notes Das. “Uber knows from its cab hailing experience that any app brand that is not number 1 or 2 in the country it operates in, will find it difficult to be a successful and profitable business. In any app-based delivery brand, only ONE brand remains top-of-mind for consumers, with one more kept as backup. There is rarely room for a #3,” seconds Chandramouli. Some of the restaurants in India still offer free home delivery with no price caps and Das thinks the food market isn’t easy to crack. Downloading more apps, building new relationships and settling for lesser pay cuts did not make a stronger pitch for restaurant partners either. “Once an app signs up a merchant, a regular flow of business determines what importance the delivery app holds for the restaurant. Plus, the incumbents had more focus, spend-power and aggression than Uber Eats. With Uber Eats India accumulating more losses than Uber, its cab hailing sister-concern, added to the pressure from international investors after their poor IPO, the only good option for Uber was perhaps to cut losses and focus on their core,” says Chandramouli. Developing a distinct identity While Uber Eat’s core idea was to piggyback on Uber’s image and use its established network, Chandramouli suggests that this wasn’t a smart move as it affected Uber’s disruptor position. “I think they should have launched the food-delivery business under a different brand. Truly speaking, Uber's cab hailing app was always recognized as an innovator and leader, but by launching Uber Eats, it almost seemed like a me-too, copycat brand, losing its innovator positioning. Another risk of extending the Uber brand to this new business was that cab hailing apps business required a more involved and intimate decision of the consumer, which a food-delivery app did not,” he elaborates. Thanks to Swiggy and Zomato’s heavy funding, they had the bandwidth to innovate and offer discounts. However, their core focus is food delivery and Uber’s, on the other hand, is mobility. Das thinks this could be one of the reasons why it was sidelined and cut at the source when it fell loose. “Even though Uber Eats was launched with much fanfare, Uber couldn’t focus on it as much as its competitors. Clearly its core mobility ambitions in India were its top priority. Cab hailing companies like Ola and Uber after having burnt their fingers in this cash-guzzling sector saw more merit in focusing on their core rather than the side businesses,” says Das. Was it a smart move for Zomato? As per media reports, Uber will get a 10% stake in Zomato in a deal that values Uber Eats at $300-350 million. "It was a bad deal for Zomato I think, giving away stock worth 300 million USD, to a company struggling to stay afloat. I think Swiggy will gain from this. And for Uber, of course, this seems to be their long term strategy of buying into local food compaines," says Shubho Sengupta, Brand Consultant. "There is no economic crisis for those who order on Zomato. They are in the top 15% earners of this country," adds Sengupta. All eyes on Swiggy and Zomato While Dunzo and Food Panda also exist in the battleground, the horse race will continue between two stalwarts Zomato and Swiggy. This consolidation, experts opine, will bring some more financial discipline, nudge them to be more creative and source the much needed tech support from their parent companies.

What went wrong with Uber Eats?

<ul><li><keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> will soon launch an online marketplace to help its restaurants procure eco-friendly packaging easily.</li><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> runs an initiative called Swiggy Packaging Assist with paper and glass as alternative options. </li><li>Prime Minister Narendra Modi has set the aim for 2022 to eradicate the use of single-use plastics.</li></ul>A restaurant owner in Delhi’s Rohini area has signed out of a food aggregator platform and asked a customer to come to the outlet with a tiffin box to collect food. What might sound like a funny incident, was actually a noble thought – the hotelier didn’t want to use plastic for <keyword id="6376068" type="UNKNOWN" weightage="20" keywordseo="food-delivery">food delivery</keyword>. While the Indian government might not have gone ahead with the <keyword id="6570438" type="UNKNOWN" weightage="20" keywordseo="single-use-plastic">single use plastic</keyword> ban, Prime Minister Narendra Modi aims to eradicate the use of single-use plastics by 2022. And, it seems to have turned people wee bit conscious. If you order food online from Zomato, Swiggy, <keyword id="2960214" type="PERSON" weightage="20" keywordseo="ubereats">UberEats</keyword> or others, you would know about the plastic wrapping that comes along with the food – from the signature tape to plastic boxes. But aggregators are aware of the rising use of plastics by restaurant partners. Now, they are beginning to take up an active role. A marketplace for alternative packaging Two years back, Zomato was one of the first to come with an option called ‘don’t send cutlery’. The foodtech unicorn is also working with research-based start-ups and firms to introduce high quality, eco-friendly packaging. “For a wider use-case, we will soon be launching an online marketplace (akin to an e-commerce portal), employing our network of suppliers for restaurants to easily procure eco-friendly packaging. Packaging offered which will include a segment of 100% naturally biodegradable units, largely consisting of sugarcane bagasse, bamboo, palm leaf and paper solutions,” said a Zomato spokesperson. Taking charge Meanwhile, Swiggy has been running a marketplace called Swiggy Packaging Assist for over a year now. “Packaging Assist enables restaurant partners to get access to a variety of packing solutions including (but not limited to) eco-friendly packaging options made of materials such as paper and glass. Hundreds of our restaurant partners across cities have slowly started using greener packaging solutions when possible,” said a Swiggy spokesperson. Swiggy said that it took up Extended Producer Responsibility (EPR) for 100 tonnes of plastic a month, and will grow six times over in the next six months. Zomato and Swiggy’s rival – UberEats educates its restaurant partners about the importance of right packaging. “We firmly believe that food delivery platforms can play a major role to empower restaurants and local businesses with sustainable packaging and encourage implementation of economical, plastic free packaging / eco-friendly options,” said Uber Eats.

Zomato and Swiggy sell eco-friendly packaging to restaurants, to avoid single-use plastics

(Eds: Updates with order withdrawn) New Delhi, Mar 26 () Hours after allowing several online retail firms to re-start their delivery services, the Delhi police on Thursday withdrew its previous order with "immediate effect", officials said.The police had issued a statement directing its personnel to allow persons and vehicles engaged in essential services to operate in Delhi and listed names of retailers and online delivery services that should be allowed to function.However, the order was withdrawn with immediate effect hours after it was issued, stating that the revised guidelines will be released and all traffic, picket and beat staff would be briefed accordingly.The police did not cite any reason for withdrawing its previous order, but a senior police official said essential supplies would continue and a uniform order across states would be issued soon.This comes a day after the Delhi police held a meeting with representatives of e-commerce platforms to ensure uninterrupted supply of essential goods and services during the 21-day lockdown enforced to contain the spread of the novel coronavirus.Zomato, Flipkart, Amazon, 24Seven, Blue Dart, DTDC, Wow Express, Swiggy, Grofers, BigBasket, MilkBaasket, Dunzo, Big Bazaar, Snapdeal, Licious, Medlife, Pharmeasy, UrbanClap, Ninjacart, Honsa Conumer Pvt. Limited, Healthians Diagnostics, Delhivery Pvt Limited, Nutrimoo Milk Dairy, More Retail Limited, Easyday, Jabong, Myntra, Spencer's, Reliance Fresh, Jubilant Food Works, Foodpanda, Faaso's, Pizza Hut, Uber Eats, Needs Supermart Pvt Limited, 1MG, Dr. Lal Path Labs, Max-Path, Satvacart, Iifco and other e-commerce retailers and operators were allowed to function in the national capital, according the now-withdrawn order.Police have set up a platform on WhatsApp for e-commerce websites to solve their issues and delivery agents were being issued passes for hassle-free movement.The government announced a 21-day nationwide lockdown since Wednesday, saying social distancing is the only way out for the country in its decisive battle against the coronavirus pandemic.The novel coronavirus cases in the country climbed to 649 on Wednesday. The death toll has reached 13, according to the Union Health Ministry. Delhi has reported 36 cases, with one death. AMP ABHABH

Delhi police withdraws order allowing online retail firms to re-start services

<a href="http://www.businessinsider.in/searchresult.cms?query=technology&amp;sortorder=effectivedate">Technology</a> has made our daily lives so easy, hasn’t it? Now everything you need has an app- and we can’t be thankful enough for it. When comes to travelling, technology has an even greater significance- what with apps that help you solve any problem you are bound to encounter during a <keyword id="20984" type="UNKNOWN" weightage="100" keywordseo="Vacation">vacation</keyword> in an unknown land. 
 
Have apps, with travel smarter! 
 
Make use of your smartphone and download these seven cool <a href="http://www.businessinsider.in/searchresult.cms?query=travel+apps&amp;sortorder=effectivedate">travel apps </a>that are bound to make your trip non-fussy and the best, ever. 
 
Theuy’ll help you out the world in a pocket- literally! 
 
1. A packing app 
 
<keyword id="3342464" type="UNKNOWN" weightage="100" keywordseo="PackPoint">PackPoint</keyword> 
 
Say goodbye to packing bloopers with PackPoint! This personal packer customises your packing list after you provide it with necessary partiuclars like destination, date of travel, activities and events. And, voila. You now have a checklist of stuff that you should not leave home without. 
 
2. A translation app 
 
<keyword id="602075" type="PERSON" weightage="100" keywordseo="Google-Translate">Google Translate</keyword> 
 
If you’re travelling to a foreign land and have no idea how the phonetics works, then <a href="http://www.businessinsider.in/searchresult.cms?query=google+translate&amp;sortorder=effectivedate">Google Translate </a>is your best bet. It will act as your personal language superpower and help you translate from up to 90 languages. And if the foreign babble is in text and not in spoken form, this app also allows you to conveniently point your camera at the image for a quick translation! You can also type, draw or speak words into it if you find yourself linguistically challenged on foreign shores. 
 
3. A trip organiser app 
 
<keyword id="553351" type="COMPANY" weightage="100" keywordseo="Tripit">TripIt</keyword> 
 
TripIt will automatically create a trip itinerary for you. All you'll have to do- besides pack- is forward all your confirmation emails for flights, car rentals, hotel bookings and dinner reservations- to TripIt- and it will assemble all in a neat itinerary for you. As simple as that! 
 
4. A currency converter app 
 
Easy Currency Converter 
 
This is one useful app that will help you out when you're shopping, sight-seeing or just counting the moolah left before you go partying again. This power packed genie converts up to 180 currencies from around the world besides providing live feeds for exchange rates. You can also use it offline. Pretty much all you need while travelling overseas. 
 
5. A local food places app 
 
<keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> and <keyword id="1591219" type="COMPANY" weightage="100" keywordseo="Foodspotting">Foodspotting</keyword> 
 
The restaurants are not going to find themselves, are they? That's where <a href="http://www.businessinsider.in/searchresult.cms?query=zomato&amp;sortorder=effectivedate">Zomato</a>, present in 23 countries around the world, steps in. Other than helping you choose your restauarnt for the moment, it also helps in useful stuff like online ordering, table reservation and cashless payment. There is another app like Zomato but with a slight gastronomical twist, called Foodspotting. It points you in the right direction in terms of a specific dish you may be salivating for; not restaurant. This app- with extremely well-shot photos- is for the real foodies. 
 
6. A budgeting app 
 
YNAB- You Need A Budget 
 
You don't have to be a budget traveller to need this app. This budget guru is less about curbing your expenses and more about making you aware of them. This way, you can easily keep track of your expenditure as you go; instead of ending each day in your hotel room with a pad, pencil and calculator. 
 
7. A WiFi spotter app. 
 
<keyword id="3342370" type="UNKNOWN" weightage="100" keywordseo="WiFi-Finder">WiFi Finder</keyword> 
 
This one is not only a keeper but also a lifesaver. I mean, what do you do with an app unless you have WiFi? Track free WiFi hotspots on a map in the area you are in. The app also helps you get to those places-directions and all. Best app ever? We certainly think so. 
<h2>
	(This post is in association with<a href="http://www.skyscanner.co.in/"> Skyscanner</a>)</h2>

7 travel apps you should have on your phone during your next vacation

Should you go the house-party way or just dress up and head out to a club with your friends in tow to celebrate the last night of the year with unlimited music, drinks and merrymaking? 
 
The options are limitless, but zeroing in on the perfect plan- quite difficult! 
 
But, worry not, because your favourite food discovery and ordering app <a href="http://www.businessinsider.in/searchresult.cms?query=zomato">Zomato</a> has come to your rescue. 
 
The app has introduced its New Year’s Eve Collections to help you sort through the various events happening in your city and choose one suiting your requirement and budget. 
 Aiming to be people’s guide to the best parties in town, <keyword id="830092" type="COMPANY" weightage="80" keywordseo="Zomato">Zomato</keyword>'s <keyword id="495100" type="UNKNOWN" weightage="80" keywordseo="New-Years-eve">New Year's Eve</keyword> themed Collections across Delhi-NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad, Goa and Chandigarh intends to mark the arrival of 2016 with a host of happening events. 
 
“Figuring out where to go on<a href="http://www.businessinsider.in/searchresult.cms?query=new+year"> New Year</a>'s Eve can be an extremely daunting task. Through these curated Collections we want to provide the locals with the best options in the city to end the year on a good note,” said Pramod Rao, SVP Growth, Zomato 
 
With information like event description, location, map coordinates, phone numbers and prices, New Year's Eve Collections on Zomato cover everything users may need to know when they are planning their night out. 
 
Additionally, to ease the decisiuon making process, each of the event listings are linked to the restaurants page on Zomato. 
 
Zomato introduced the Collections feature in May 2014 and has since helped millions of its users discover great places to eat at. 
 
This comes a few hours after Zomato’s announcement that it had exclusively tied up with <a href="http://www.businessinsider.in/searchresult.cms?query=natural%27s+icecream">Natural’s icecream</a> for online ordering so that its customers in Mumbai, Delhi, Pune and Bangalore could get their favourite bowl of preservative-free ice-cream delivered right at their doorstep. 
 
Through its investee company Grab, and logistics partner <a href="http://www.businessinsider.in/searchresult.cms?query=delhivery">Delhivery</a>, Zomato will also service the delivery logistics for Natural ice-creams 
 
Image credit: Indiatimes

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