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<ul><li>After their first investment in December 2019, Walmart and Flipkart have once again invested in grocery startup <keyword id="2946840" type="PERSON" weightage="20" keywordseo="Ninjacart">Ninjacart</keyword>. </li><li>The Bengaluru-based Ninjacart was founded in 2015 by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan and Vasudevan Chinnathambi.</li><li>The investment from Flipkart also comes at a time when the e-grocery space in India is heating up with Mukesh Ambani-backed JioMart’s entry.</li></ul>E-commerce giants Walmart and Flipkart have once again invested in online grocery startup Ninjacart. The investment follows their first round from December 2019. The investment from Flipkart also comes at a time when the e-grocery space in India is heating up with Mukesh Ambani-backed JioMart’s entry. “The e-grocery market in India has seen tremendous growth over the past several months as people have increasingly taken to ordering groceries and fresh produce online. At the Flipkart Group, we are focused on ensuring that we continue to work towards developing new and innovative ways to meet our customers' needs in this space through the growth of Supermart and the recent launch of Flipkart Quick,” said Kalyan Krishnamurthy, CEO, Flipkart Group in a statement. Ninjacart has the supply chain where it leverages big data, predictive analytics, mobile applications and the Internet of Things to connect farmers with marketplaces. The startup also claims to have built an indigenous “less-than-12 hours connectivity from farm to store” to keep perishable goods from getting spoilt during transport. With the latest funding, the company now plans to expand to newer markets. The Bengaluru-based Ninjacart was founded in 2015 by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan and Vasudevan Chinnathambi. “The fresh set of investments from Walmart and the Flipkart Group takes us one step closer to our vision of making food safe and accessible for the billion people and changing the way food reaches our plate,” Thirukumaran Nagarajan, CEO &amp; Co-founder of Ninjacart said in a statement. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/razorpay-is-the-latest-to-join-the-unicorn-club-with-its-new-100-million-fundraise/articleshow/78612631.cms">Razorpay is the latest to join the unicorn club with its new $100 million fundraise</a> <a href="https://www.businessinsider.in/policy/economy/news/sitharaman-offers-states-12000-crore-interest-free-for-the-next-50-years-if-they-can-spend-it-on-capital-projects-by-march-2021/articleshow/78616741.cms">Sitharaman offers states ₹12,000 crore interest-free for the next 50 years if they can spend it on capital projects by March 2021</a>

Walmart and Flipkart invest in Ninjacart again to bump up its grocery offerings ahead of the festive season

New Delhi, Dec 11 () US retail giant Walmart and Flipkart on Wednesday said they will jointly invest in Bengaluru-based business-to-business (B2B) supply chain company, Ninjacart.
The three partners aim to help ensure better access to high-quality fresh produce for retailers and consumers across India while also creating economic opportunities for farmers, a statement said. 
 The company however did not disclose the financial details of the transaction.
 "Partnering with Ninjacart will help Walmart and Flipkart strengthen direct sourcing of fresh produce for Walmart India's Best Price B2B cash-and-carry stores and Flipkart's online grocery business Supermart," it added. 
The investment will also support Ninjacart to expand its customer base, reach new cities and gain exposure to global best practice to enhance the efficiency of the local fresh produce ecosystem, the statement added.
 Ninjacart was founded by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan and Vasudevan Chinnathambi in 2015.
In the past, Ninjacart has raised money from funds such as Tiger global, Accel partners, Steadview Capital, Syngenta Ventures, Qualcomm ventures and Infosys co-founder Nandan Nilekani. 
 Ninjacart connects farmers to retailers via a network of more than 200 collection centres and 1,200 warehouses across India. It moves over 1,400 tonnes of fresh produce per day.
It has over 44,000 farmer suppliers and a customer base of 60,000 kirana stores and restaurants across seven cities. 
"Developing Flipkart Supermart over the past year, we have focused on creating the right infrastructure, supporting local farmers, producers and food processors, and building sustainability into the ecosystem," Flipkart Group CEO Kalyan Krishnamurthy said. 
 Thirukumaran Nagarajan, CEO and Co-founder of Ninjacart, said with the support of Flipkart and Walmart, the company sees new possibilities to improve the lives of its farmers, retailers and restaurant partners.
The transaction is expected to close by the end of the month. 
 "Ninjacart's focus on direct-from-farm sourcing resonates well with Walmart's commitment to supporting farmers in India. We are working towards our commitment of sourcing 25 per cent of produce in our Best Price cash-and-carry stores directly from farmers by 2023," Walmart India President and CEO Krish Iyer said.
The investment, he said, will help accelerate market access for farmers and reduce transportation costs. SR DRR

Walmart, Flipkart invest in Bengaluru-based Ninjacart

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> along with its parent <keyword id="80487" type="COMPANY" weightage="20" keywordseo="walmart">Walmart</keyword> have jointly invested an undisclosed amount in the fresh produce delivery startup <keyword id="2946840" type="PERSON" weightage="20" keywordseo="Ninjacart">Ninjacart</keyword>.</li><li>Ninjacart has the supply chain where it leverages leverages big data, predictive analytics, mobile applications and the Internet of Things to connect farmers with marketplaces. </li><li>Ninjacart has 200 collection centers and 1,200 warehouses across India, through which it moves over 1,400 tons of fresh produce per day. </li></ul>Indian e-commerce giant Flipkart along with its parent Walmart have jointly invested an undisclosed amount in the fresh produce delivery startup Ninjacart. Ninjacart has the supply chain where it leverages leverages big data, predictive analytics, mobile applications and the Internet of Things to connect farmers with marketplaces. The investment in this startup comes in line with Flipkart’s recent efforts to go hyperlocal in different segments. In May 2019, the e-commerce company had launched Flipkart Supermart which was its foray into delivering groceries. “It is in our DNA to drive change and solve complex local problems in-house through technology. Developing Flipkart Supermart over the past year, we have focused on creating the right infrastructure, supporting local farmers, producers and food processors, and building sustainability into the ecosystem, all while creating thousands of new jobs and bringing quality, convenience and value to consumers,” said Kalyan Krishnamurthy, CEO, Flipkart Group. 
	
 
 
 
 <div type="image" title="ninjacart" msid="72468929" hostid="261"></div>










 Ninjacart has 200 collection centers and 1,200 warehouses across India, through which it moves over 1,400 tons of fresh produce per day. The Bengaluru-based Ninjacart was founded in 2015 by Thirukumaran Nagarajan, Kartheeswaran K K, Ashutosh Vikram, Sharath Loganathan and Vasudevan Chinnathambi. “Ninjacart’s focus on direct-from-farm sourcing resonates well with Walmart’s commitment to supporting farmers in India. We are working towards our commitment of sourcing 25% of produce in our Best Price cash-and-carry stores directly from farmers by 2023. This would help accelerate market access for them and reduce transportation costs,” said Krish Iyer, President and CEO, Walmart India. Flipkart has been on an acquisition and investment spree as it closes 2019. It recently led the $60 million funding round in logistics platform Shadowfax. In November, Flipkart invested in EasyRewardz, a customer engagement and rewards platform. In March 2019, Flipkart launched an early stage startup fund. According to the company, the fund’s investments will focus on companies working in areas related to e-commerce, FinTech, payments and complementary spaces. See Also: <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-and-flipkart-have-the-same-strategy-when-it-comes-to-wooing-indias-20-million-small-business-owners/articleshow/72394851.cms">Amazon and Flipkart have the same strategy when it comes to wooing India's 20 million small business owners</a> <a href="https://www.businessinsider.in/business/startups/news/flipkart-picks-up-stake-in-shadowfax-the-startup-which-will-help-it-go-hyperlocal/articleshow/72385539.cms">Flipkart picks up stake in Shadowfax the startup which will help it go hyperlocal</a>

Walmart and Flipkart invest in Ninjacart that has 1,200 warehouses for grocery delivery

<ul><li><keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> wants to do the IPO before March 2023, CEO Kalyan Krishnamurthy reportedly said.</li><li>Scaling the grocery business would be a critical part of the journey towards Flipkart’s public listing. </li><li>The company is also looking to raise the pre-IPO round in the January-March quarter next year.</li></ul>Walmart-owned ecommerce giant Flipkart will go for an initial public offering (IPO) in November or December 2022, the company’s group chief executive (CEO) Kalyan Krishnamurthy has reportedly said. There is also a chance that the <keyword id="3123061" type="General" weightage="20" keywordseo="flipkart-ipo" source="Orion">Flipkart IPO</keyword> may be pushed to March 2023 due to external factors like inappropriate market conditions, Krishnamurthy reportedly told a select group of executives earlier this week in an offsite meeting. The development was <a href="https://www.businessinsider.in/business/news/byjus-swiggy-and-dream11-the-top-10-startup-deals-of-2021-that-raised-7-7-billion-overall/slidelist/88121451.cms#slideid=88121586">reported </a>by The Economic Times (ET). He reportedly added that scaling the grocery business would be a critical part of the journey towards the public listing. This may be a reason why Flipkart increased its shareholdings in <a href="https://www.businessinsider.in/business/startups/news/walmart-owned-flipkart-invests-145-million-in-agritech-startup-ninjacart/articleshow/88268882.cms">fresh produce supply chain company NinjaCart </a>earlier this week. As per the report, Flipkart is looking at a possible overseas listing. The company is also reportedly looking to raise a pre-IPO round in the January-March quarter next year in order to benchmark its valuation before it hits the public market. Business Insider has reached out to Flipkart seeking confirmation on the same. The Bengaluru-based company had raised <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-raises-3-6-billion-at-a-valuation-of-over-37-billion/articleshow/84338594.cms">$3.6 billion in July this year</a>, at a valuation of $37.6 billion. The round was led by Singapore-based GIC, Canada Pension Plan Investment Board (CPP investments), Softbank Vision Fund 2 and <keyword id="80487" type="General" weightage="20" keywordseo="walmart" source="Orion">Walmart</keyword>. Tiger Global and Qatar Investment Authority, among other marquee investors also participated in the round. Walmart had acquired 77% shares in Flipkart in 2018, giving exits to founders Binny and Sachin Bansal, subsequently. The US-based retail giant currently holds 75% shareholding in Flipkart. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/grofers-founder-explains-why-he-rushed-to-rebrand-the-startup-and-his-plans-seem-ambitious/articleshow/88320706.cms" data-type="tilCustomLink">INTERVIEW: Grofers founder explains why he rushed to rebrand the startup and his plans seem ambitious</a> <a href="https://www.businessinsider.in/business/startups/news/indias-most-valuable-startup-may-go-public-in-us-at-48-billion-valuation/articleshow/88318989.cms" data-type="tilCustomLink">Byju’s insider says the US SPAC offer values company at $48 billion</a> <a href="https://www.businessinsider.in/business/startups/news/ola-raises-half-a-billion-dollars-in-debt-to-fuel-its-food-delivery-and-quick-commerce-dream/articleshow/88314624.cms">Ola raises half a billion dollars in debt to fuel its food delivery and quick commerce dream</a>

Flipkart IPO may reportedly happen overseas in November 2022

<ul><li>As Walmart-owned <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> moves towards a possibly $10 billion initial public offering (IPO), it seems to be shedding flab with a nearly $300 million write off in Jabong.</li><li>Flipkart India CEO Kalyan Krishnamurthy described 2020 as the year when the company turned ‘financially prudent’, without adding any details.</li><li>Judith McKenna, president and chief executive of Walmart International, said that even after Flipkart being shut for 53 days in 2020 due to the COVID-19 pandemic, the e-commerce business closed the year stronger than it started.</li><li>For Flipkart, in 2021, the focus will be on grocery and fashion bringing loyal customers through its subscription programme and investing in technology and infrastructure.</li></ul>Digging inside Walmart's earnings has revealed a lot about what's happening at Flipkart. As the India-born e-commerce subsidiary moves towards a <a href="https://www.livemint.com/market/ipo/walmart-readies-for-10-bn-flipkart-ipo-11607300769974.html">possibly</a> $10 billion initial public offering (IPO), it seems to be shedding flab with a nearly $300 million write off in one of its units. As Walmart boss Doug Mcmillon wants to “step on the gas” in India, Flipkart chief executive officer (CEO) Kalyan Krishnamurthy has decided to focus on areas like grocery and fashion as well as investments in technology and infrastructure. <div type="Youtube" id="zUinE3RR_nU" title="Flipkart Gets Leaner With A $300 Million Jabong Write-Off" thumbUrl="https://i.ytimg.com/vi/zUinE3RR_nU/mqdefault.jpg"></div> Krishnamurthy described 2020 as the year when Flipkart turned ‘financially prudent’. While he didn’t add any details, inside Walmart’s earnings report, there were “business restructuring charges” including $293 million non-cash impairment for the <a href="http://jabong.com/">Jabong.com</a> trade name. Business Insider reached out to Flipkart for more inputs but the spokesperson said that they have nothing more to add. <keyword id="1484171" type="COMPANY" weightage="20" keywordseo="jabong-com">Jabong.com</keyword> was a fashion e-commerce entity that Flipkart had acquired through Myntra in 2016 and eventually absorbed it. <cmsannotation type="cmsannotation" annotationid="A step towards IPO?" comment="subhead" text="A step towards IPO?">A step towards IPO?</cmsannotation> Such restructurings are common when a company is planning to go public. It makes the IPO more attractive. Walmart is reportedly preparing Flipkart for a big market debut possibly in the US – a $10 billion initial public offering (IPO). The listing is expected to boost Flipkart’s valuation to $40 billion from the current $24.9 billion. While the company hasn’t given a timeline or details for the market offering, <a href="https://www.livemint.com/market/ipo/walmart-readies-for-10-bn-flipkart-ipo-11607300769974.html">reports</a> say that it could be in 2021 with Walmart divesting a 25% stake in the company. <div type="image" title="Flipkart valuation history - December 2020" msid="81105071" hostid="261" caption="&amp;lt;p&amp;gt;Flipkart valuation history until December 2020&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Shedding past baggage is one thing, focussing on the future is another" comment="subhead" text="Shedding past baggage is one thing, focussing on the future is another">Shedding past baggage is one thing, focussing on the future is another</cmsannotation> Walmart is clearly very bullish on Flipkart. Both Walmart CEO Mcmillion and Judith McKenna, president and chief executive officer (CEO) of Walmart International were all praises for the team in India during the earnings call. McKenna said that Flipkart has doubled its gross merchandising value (GMV) despite being shut for 53 days due to the COVID-19 pandemic. “The e-commerce business closed the year stronger than it started,” she added. GMV is the total value of merchandise sold on a platform. When asked about the focus for 2021, Krishnamurthy lined up grocery, fashion, and onboarding loyal customers through their subscription programme. In fashion, Flipkart has already made some moves, but the attractive grocery segment is going to be a challenge. Investments made by Flipkart in the apparel industry recently <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Investment by Flipkart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">USPL (Universal Sportsbiz Pvt Ltd) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Undisclosed </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aditya Birla Fashion Retail Limited </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,500 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Arvind Fashions </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹260 crore </td></tr></tbody></table> In grocery, Flipkart has betting big on itself through Flipkart SuperMart and an investment in <a href="https://www.businessinsider.in/business/ecommerce/news/walmart-and-flipkart-invest-in-ninjacart-again-to-bump-up-its-grocery-offerings-ahead-of-the-festive-season/articleshow/78617012.cms">Ninjacart.</a> “We are going to partner with the roughly million kirana stores in our ecosystem,” he said. Kirana is the Hindi word for mom-n-pop stores in India and is the latest buzzword in the race for online grocery retail where some of the richest and mightiest business houses in the country are making big investments. JioMart, which is Reliance Retail’s e-commerce debut, owned by India’s richest man Mukesh Ambani, is targeting 30 million merchants and he is backed by Facebook and WhatsApp for this project. The $100 billion Tata Group, one of India’s oldest and largest conglomerates, has reportedly closed a deal to acquire BigBasket, one of the early birds in India’s online grocery market. Meanwhile, Flipkart is also betting big on adtech (Advertising technology). Krishnamurthy said that Flipkart’s advertising platform is currently one of the top five in India today. Flipkart is strengthening its advertising and monetisation portfolio and has announced the launch of a custom built demand-side platform (DSP). It recently partnered with <a href="https://www.businessinsider.in/advertising/ad-tech/news/flipkart-launches-commerce-focused-self-serve-demand-side-platform/articleshow/80919844.cms">MediaMath</a> to launch its demand-side platform. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-denies-dodging-indian-regulations-but-the-government-is-already-investigating-and-rivals-want-a-ban-on-jeff-bezos-company/articleshow/81088953.cms">Amazon denies dodging Indian regulations⁠ but the government is already investigating and rivals want a ban on Jeff Bezos’ company</a> <a href="https://www.businessinsider.in/entertainment/news/pewdiepies-lyrics-targeting-cocomelon-and-jk-rowling-that-may-have-gotten-youtube-angry-enough-to-pull-the-video-down/articleshow/81102941.cms">PewDiePie's lyrics targeting CoComelon and JK Rowling may have gotten YouTube angry enough to pull the video down</a>

Flipkart gets leaner with a $300 million Jabong write-off as CEO Kalyan Krishnamurthy lists out the priorities for 2021

<ul><li>With <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> Quick, the company will now deliver groceries, phones, stationery, electrical appliances, and more – within 90 minutes. </li><li>Flipkart Quick will begin operations in select locations in Bengaluru.</li><li>Flipkart’s hyperlocal foray comes at a time when the sector has seen the entry of <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword> – Reliance’s bet on e-commerce, and already had the presence of the likes of Google-backed <keyword id="3275685" type="PERSON" weightage="20" keywordseo="dunzo">Dunzo</keyword>, SoftBank-backed <keyword id="2466939" type="PERSON" weightage="20" keywordseo="Grofers">Grofers</keyword>, and <keyword id="964794" type="COMPANY" weightage="20" keywordseo="BigBasket">BigBasket</keyword>.</li></ul>Indian e-commerce giant Flipkart’s latest offering is in the <keyword id="2917849" type="PERSON" weightage="20" keywordseo="Hyperlocal-delivery">hyperlocal delivery</keyword> space. With Flipkart Quick, the company will now deliver groceries, phones, stationery, electrical appliances, and more – within 90 minutes. Charging a minimum delivery fee of ₹29, customers can choose 2-hour slots or get their orders within 90 minutes between 6 am and midnight. Flipkart Quick will begin operations in select locations in Bengaluru – Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar. “While we start with our dark store (no walk-in) model, wherein we enable sellers to store inventory close to the consumer; this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships. Today, with Flipkart Quick - our Hyperlocal capability, we have the potential to bring together the whole network of neighbourhood Kirana stores onto our platform with just a click,” said Sandeep Karwa, Vice-President, Flipkart. This adds to the string of latest releases from Flipkart – it recently bought out Walmart’s India business, forayed into social commerce with its refurbished goods platform 2GUD and also acquired a stake in Arvind Fashion for ₹260 crore. However, Flipkart’s hyperlocal foray comes at a time when the sector has seen the entry of JioMart – Reliance’s bet on e-commerce, and already had the presence of the likes of Google-backed Dunzo, SoftBank-backed Grofers, and BigBasket. Been in the making for over a year Flipkart has been making several bets to ready its hyperlocal delivery service. In December 2019, Flipkart had invested in logistics platform Shadowfax. Kalyan Krishnamurthy, chief executive officer, Flipkart had then said that the partnership with Shadowfax will help build a strong foundation for hyperlocal deliveries, by including kirana stores. In the same month, Flipkart and Walmart had invested an undisclosed amount in the fresh produce delivery startup Ninjacart. In May 2019, the e-commerce company had launched Flipkart Supermart to foray into grocery delivery. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/reliance-is-building-up-its-retail-empire-ahead-of-future-deal-reliance-brands-adds-zivame-in-its-cart/articleshow/77215871.cms">Reliance is building up it’s retail empire – ahead of Future deal, Reliance Brands adds Zivame in its cart</a> <a href="https://www.businessinsider.in/business/auto/news/maruti-suzuki-india-first-quarter-preview-sales-and-share-price-chart/articleshow/77216142.cms">Maruti is getting bigger in a shrinking market</a>

Flipkart offers 90-minute delivery as competition from JioMart, Dunzo, BigBasket heats up

<ul><li><keyword id="80487" type="COMPANY" weightage="20" keywordseo="walmart">Walmart</keyword> has put a halt to its expansion plans in India — sacking nearly 56 employees. </li><li>The retailer is shedding brick and mortar weight as it sees no scope in placing physical stores in the country and may go online with <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>. </li><li>The development comes in the backdrop of Reliance <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword>’s debut in the ecommerce space. </li><li>The company’s wholesale business has been suffering losses. The company recorded accumulated losses of ₹2,181 crore as of March 2019, as per Economic Times report.</li></ul>American retail giant Walmart has put a halt to its expansion plans in India — sacking nearly 56 employees. This is almost a third of its senior talent pool. "We are looking for ways to operate more efficiently, which requires us to review our corporate structure to ensure that we are organized in the right way. As part of this review, we have let go 56 of our associates across levels at the corporate office. All of the 56 impacted associates -- 8 in the senior management and 48 in the middle and lower management -- have been offered enhanced severance benefits and outplacement services to support their transition.” said Krish Iyer, President &amp; CEO, Walmart India. The retailer sees little scope in adding physical stores in the country. It may put more weight behind Flipkart — which it bought for ₹1.13 lakh crore in 2018. This is as rival Reliance JioMart’s made its debut in the ecommerce space. “It’s happening because focus is shifting to e-commerce rather than physical (stores),” said the company. The American multinational reportedly laid off executives including vice presidents across verticals — agri business, FMCG and real estate — at its Gurgaon headquarters. More exits are expected in three months time. However, the company has denied the anticipations regarding more layoffs. "A report appearing in the section of the Press speculating second round of layoffs in April is baseless and incorrect.," it said. It also plans to shut a fulfillment centre in Mumbai as the company’s wholesale business is suffering losses. The company recorded accumulated losses were at a massive ₹2,181 crore as of March 2019, as per Economic Times report. Walmart’s exit from physical stores coincides with Flipkart’s expansion to the food retail segment in India. Flipkart FarmerMart is aimed to sell local products online — directly to consumers. Yet another online-physical combine - Amazon and Future Retail too are bunching their strategies together as they prepare for an onslaught from India’s richest man - Mukesh Ambani and his ostentatious plans to merge his digital capabilities with Jio to his retail venture, JioMart. "Our members are increasingly becoming omni-channel shoppers. We are thus investing heavily in technology and have a healthy pipeline of Best Price stores. This will provide our members a true omni-channel and convenient shopping experience in the future.," Walmart said. Walmart entered wholesale business in India in 2007 with the Bharti Group. It currently runs 28 'Best Price' Modern Wholesale Stores — selling to small shopkeepers — across the country. The retail major has over 5,000 employees in India — including 600 based at its head office, Business Standard <a href="https://www.business-standard.com/article/companies/walmart-india-fires-around-50-executives-as-part-of-restructuring-report-120011300200_1.html">reported citing sources</a>. See also: <a href="https://www.businessinsider.in/business/ecommerce/news/jiomart-launch-date-january-26-mukesh-ambani-ecommerce-debut-will-include-electronics/articleshow/73141917.cms">EXCLUSIVE: JioMart will launch mobile phones and electronics on January 26 and soon, everything under the sun in e-commerce</a> <a href="https://www.businessinsider.in/business/ecommerce/news/walmart-and-flipkart-invest-in-ninjacart-that-has-1200-warehouses-for-grocery-delivery/articleshow/72468829.cms">Walmart and Flipkart invest in Ninjacart that has 1,200 warehouses for grocery delivery</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-raises-a-whopping-28-3-billion-from-its-singapore-based-parent/articleshow/72348456.cmshttps://www.businessinsider.in/business/ecommerce/news/flipkart-raises-a-whopping-28-3-billion-from-its-singapore-based-parent/articleshow/72348456.cms">Walmart-owned Flipkart invests ₹28.3 billion into its India unit</a>

Walmart sheds brick and mortar weight as it plans to go online with Flipkart

<ul><li>After reports of <keyword id="8555" type="CITY" weightage="20" keywordseo="Tata">Tata</keyword>’s partnership with Walmart to build a super app, it now plans to bolster its e-commerce play with a 50% stake in <keyword id="964794" type="COMPANY" weightage="20" keywordseo="BigBasket">BigBasket</keyword>. </li><li>The deal could also see the <keyword id="6355725" type="ORGANIZATION" weightage="20" keywordseo="tata-group">Tata Group</keyword> buy out Chinese giant Alibaba’s stake in BigBasket, said a report by Economic Times. </li><li> India’s richest man Mukesh Ambani also has big dreams in the grocery sector with his e-commerce bet – <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword>. </li></ul>The 152-year conglomerate TATA Group is racing ahead with its e-commerce dreams as the Indian online retail market grows by leaps and bounds. After reports of Tata’s partnership with Walmart to build a super app, its plans to bolster its e-commerce play through acquisitions are getting stronger. The BigBasket chase According to a report by <a href="https://economictimes.indiatimes.com/tech/technology/bigbasket-in-talks-to-sell-majority-stake-to-tata-group/articleshow/78902595.cms">ET</a>, Tata is now eyeing a 50% stake in BigBasket – India’s leading online grocery startup. With the reported acquisition, the Tata group could shell out $500-$700 million and could also potentially buy out Chinese giant Alibaba’s stake in BigBasket, said the report. BigBasket has not yet officially commented on the reports. According to <a href="https://timesofindia.indiatimes.com/business/india-business/temasek-to-back-bigbasket-in-400mn-round/articleshow/78372845.cms">reports</a>, BigBasket was also looking to raise $300-$400 million in funds as demand grew for online grocery. BigBasket, the first grocery unicorn in the country, has seen a massive uptick in orders and users during the coronavirus lockdown. BigBasket saw a 3-6 fold increase in demand, its CEO Hari Menon had said on Twitter in April. A majority stake in BigBasket would give the Tata Group enough ammunition to take on major players like <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and JioMart. Meanwhile, the group is also said to be in talks with Walmart for a possible <a href="https://www.livemint.com/companies/news/walmart-looks-to-join-hands-with-tatas-11601337906091.html">$25 billion</a> infusion from the American retail giant to build a super app. Everybody wants a piece of the pie India’s online grocery market, which was worth $1.9 billion in 2019, is expected to hit $18 billion by 2024, said a report by RedSeer. One of India’s hottest sectors currently, the online grocery market is seeing increased competition. India’s major e-grocery drivers <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioMart – supported by Reliance Retail and its acquisition of Future Retail </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon – Amazon Fresh, Amazon Pantry, investment in retail outlet MORE </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flipkart – Flipkart SuperMart, investment in Ninjacart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DMart – DMart Ready </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BigBasket – Recently acquired DailyNinja </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Grofers </td></tr></tbody></table> India’s richest man Mukesh Ambani has big dreams in the grocery sector with his e-commerce bet – JioMart. Although Reliance’s acquisition of Future Retail is currently on hold due to a legal battle with Amazon, Ambani and Future Group are confident of closing the deal to conquer India’s retail segment. The sector also sees rising competition from India’s second richest man Radhakishan Damani whose retail venture DMart is set to ramp up its e-commerce offerings. Damani has also shut down two of its massive stores in Mumbai and converted them into fulfillment centres to speed up e-commerce deliveries. Meanwhile, the online race is heating up with the likes of Amazon, Flipkart, BigBasket, and Grofers, looking to garner a bigger share of the market with acquisition and expansion plans. SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/news/ajay-piramal-believes-that-if-banks-wont-lend-to-long-term-projects-india-will-need-to-revive-the-likes-of-idbi-and-ifci/articleshow/78906135.cms">EXCLUSIVE: Ajay Piramal believes that if banks won't lend to long-term projects, India will need to revive the likes of IDBI and IFCI</a> <a href="https://www.businessinsider.in/business/startups/news/byju-raveendran-on-byjus-us-expansion-and-how-white-hat-jr-wont-just-be-about-coding-anymore/articleshow/78904109.cms">'India can provide teachers to the world, just like software engineers,' says Byju Raveendran as he plans to take his $11 billion edtech startup to US shores</a>

The 152-year old Tata Group is chasing its e-commerce dreams as competition rises from JioMart, Amazon, and others

<ul><li>At <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword>, which had already held a big sale event after lockdown – End of Reason Sale in June, there were many learnings to note.</li><li><keyword id="3790335" type="PERSON" weightage="20" keywordseo="amar-nagaram">Amar Nagaram</keyword>, the CEO of Myntra, tells Business Insider about how the change in Indian consumers’ preferences after the lockdown.</li><li>Myntra’s Big Fashion Festival will be a 7-day long event (October 16–22). </li></ul>The pandemic and lockdown period has brought many learnings for all businesses, and e-commerce has undoubtedly been one of the sectors with the biggest takeaways. And at Myntra, which joins the leagues of Amazon, Flipkart this time around to hold a <keyword id="3741625" type="PERSON" weightage="20" keywordseo="festive-sale">festive sale</keyword> right before Diwali and Dussehra, the learnings have shaped the way they designed their next big sale event. Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw the consumers’ consumption patterns change in India. “In the last four-five months and us coming out of a complete lockdown, what we have learnt is that the core nature of fashion buying has changed in the country,” Amar Nagaram, CEO, Myntra told Business Insider. And Nagaram expects their sale volumes to be higher than the June sale. From Tier 2, 3 shopping habits to athleisure ranking high in demand – Here’s what changed Nagaram points out that more and more Tier 2,3 shoppers have come on board – and from there, it's those shoppers who always used to prefer shopping offline. These are the people whose spending capability could be the same as their counterparts in Tier 1 cities, but they depended only on travel, brands and offline retail for their shopping list. “What we have been doing in the last four months is ensuring that we don’t give them a reason to not come back,” he said. The categories working well are athleisure and casual wear, kidswear, beauty and wellness – across geographies. “In fact, during Rakshabandhan and Ganesh Chaturthi, for the first time in all these months we saw interest coming back for premium products. All of this put together is how we are shaping up for the festive sale,” said Nagaram. Myntra’s upcoming Big Fashion Festival will be a 7-day long event (October 16–22), Nagaram says they have put together 9 lakh styles, increased the total number of brands to 5,000, a big jump from 2,000 brands last year. “The categories we expect will do well during this sale are casual wear, winter wear, beauty and wellness and home furnishings and decor, because people finally got time to do their homes,” he said. Marketing for the masses Nagaram expects 50% of its orders to come from Tier 2 and 3 markets alone. And while Nagaram said that their marketing spend remains according to the plan pre-COVID-19, the way they spend their money has changed. There’s no more one national ad campaign but several regional ad campaigns targeted at the regional user. They brought on board brand ambassadors like Kiara Advani, Youtuber Bhuvan Bam and South actress Samantha Ruth Prabhu to reach out to the masses and have a wider brand appeal. Like every other company, Myntra too hopped on the IPL sponsorship bandwagon. Myntra’s logo is seen on the team jerseys of Royal Challengers Bangalore, Mumbai Indians and Chennai Super Kings. “IPL was the biggest event happening after lockdown and it was an opportunity we couldn’t miss as obviously the reach would be great,” he said. The competition will also be higher Almost every big sale event in the country – from Amazon, Flipkart to Myntra – has the same dates, and that means the consumer will get more choice, and the competition will be higher for all e-commerce platforms. It’s not just the online space; malls and offline retail stores that have taken a major hit during the lockdown will also look at attracting users back into their space. But Nagaram rests assured as “People are still scared of stepping out over concerns for safety and hygiene. What we are doing online is we have given consumers the selection at a sharp pricing and the experience that they might not find anywhere else. Consumers now have access to brands that they didn’t think was possible unless they travel to a different city,” he said. However, he also believes that it's no more about online vs offline anymore and the world today belongs to omnichannel retail. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-dips-after-earnings-report-analysts-believe-it-will-take-a-while-to-catch-up-to-tcs-and-hcl-technologies/articleshow/78654023.cms">Wipro’s share price dips by over 6% after earnings — analysts believe it will take a while to catch up to TCS and HCL Technologies</a> <a href="https://www.businessinsider.in/business/ecommerce/news/walmart-and-flipkart-invest-in-ninjacart-again-to-bump-up-its-grocery-offerings-ahead-of-the-festive-season/articleshow/78617012.cms">Walmart and Flipkart invest in Ninjacart again to bump up its grocery offerings ahead of the festive season</a>

Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

(Eds: Updates with order withdrawn) New Delhi, Mar 26 () Hours after allowing several online retail firms to re-start their delivery services, the Delhi police on Thursday withdrew its previous order with "immediate effect", officials said.The police had issued a statement directing its personnel to allow persons and vehicles engaged in essential services to operate in Delhi and listed names of retailers and online delivery services that should be allowed to function.However, the order was withdrawn with immediate effect hours after it was issued, stating that the revised guidelines will be released and all traffic, picket and beat staff would be briefed accordingly.The police did not cite any reason for withdrawing its previous order, but a senior police official said essential supplies would continue and a uniform order across states would be issued soon.This comes a day after the Delhi police held a meeting with representatives of e-commerce platforms to ensure uninterrupted supply of essential goods and services during the 21-day lockdown enforced to contain the spread of the novel coronavirus.Zomato, Flipkart, Amazon, 24Seven, Blue Dart, DTDC, Wow Express, Swiggy, Grofers, BigBasket, MilkBaasket, Dunzo, Big Bazaar, Snapdeal, Licious, Medlife, Pharmeasy, UrbanClap, Ninjacart, Honsa Conumer Pvt. Limited, Healthians Diagnostics, Delhivery Pvt Limited, Nutrimoo Milk Dairy, More Retail Limited, Easyday, Jabong, Myntra, Spencer's, Reliance Fresh, Jubilant Food Works, Foodpanda, Faaso's, Pizza Hut, Uber Eats, Needs Supermart Pvt Limited, 1MG, Dr. Lal Path Labs, Max-Path, Satvacart, Iifco and other e-commerce retailers and operators were allowed to function in the national capital, according the now-withdrawn order.Police have set up a platform on WhatsApp for e-commerce websites to solve their issues and delivery agents were being issued passes for hassle-free movement.The government announced a 21-day nationwide lockdown since Wednesday, saying social distancing is the only way out for the country in its decisive battle against the coronavirus pandemic.The novel coronavirus cases in the country climbed to 649 on Wednesday. The death toll has reached 13, according to the Union Health Ministry. Delhi has reported 36 cases, with one death. AMP ABHABH

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Walmart and Flipkart invest in Ninjacart again to bump up its grocery offerings ahead of the festive season

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Walmart, Flipkart invest in Bengaluru-based Ninjacart

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Walmart and Flipkart invest in Ninjacart that has 1,200 warehouses for grocery delivery

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Flipkart IPO may reportedly happen overseas in November 2022

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Flipkart gets leaner with a $300 million Jabong write-off as CEO Kalyan Krishnamurthy lists out the priorities for 2021

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Flipkart offers 90-minute delivery as competition from JioMart, Dunzo, BigBasket heats up

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Walmart sheds brick and mortar weight as it plans to go online with Flipkart

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The 152-year old Tata Group is chasing its e-commerce dreams as competition rises from JioMart, Amazon, and others

BI India Bureau

Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

Sanchita Dash

Delhi police withdraws order allowing online retail firms to re-start services

PTI

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