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A few days back, Amazon had made a cut into a unique periphery. Following the same footprint, now it’s Flipkart. The Bengaluru based ecommerce major has introduced its mobile app for the sellers. 
 
Aimed at building and strengthening the overall marketplace ecosystem, the ‘Seller Hub’ App will help merchants on the Flipkart platform to manage their businesses from anywhere and at any given time. 
 
 
From listings, orders, returns, payments and order fulfillment, the on-the-go solution will provide sellers real-time data on all aspects of their business. 
 
Ankit Nagori, SVP – Marketplace, Flipkart said, “Focused at creating ease and convenience for sellers across the nation, this app will help sellers reach out to 45 million Flipkart customers on-the-go. ” 
 
 
 
“An extension of products and services offered to our sellers, this new app will offer an even playing ground for sellers from both metros and small cities. With smartphones becoming the primary device to access the internet, we are confident that this app will be a big hit amongst our sellers,” he added. 
 
The ‘Seller Hub’ app will see addition of new features in the upcoming months. This will help new sellers to register and kick start their businesses along with enabling the current base of 30,000+ sellers to further streamline the entire process of doing business online.

​Now sellers have their own app with Flipkart

<ul><li>The e-commerce giant’s annual sale which began on September 29 is currently going on. </li><li><keyword id="2546729" type="PERSON" weightage="20" keywordseo="Big-Billion-Day-sale">Big Billion Day sale</keyword> saw two times increase in sales for its opening day as compared to last year. </li><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s app got close to 10 million new app downloads in less than a month in the run-up to the sale.</li></ul>Flipkart’s flagship sale event – the Big Billion Day – began on September 29, bringing relief to early waiting consumers. According to Flipkart, its app got close to 10 million new app downloads in less than a month in the run-up to the sale. This year, Flipkart’s opening day sales were more than two times that it was last year. “We started this festive season by setting audacious targets for ourselves and our teams. By all indications this is going to be the biggest festive season that India has witnessed. There is no doubt that e-commerce has not only lifted consumer sentiment but has also driven the industry to set new benchmarks,” said <keyword id="6379357" type="PERSON" weightage="20" keywordseo="kalyan-krishnamurthy">Kalyan Krishnamurthy</keyword>, CEO, Flipkart in a statement. Big Billion Day sale which began as a one-day event is now running in its 6th edition as a six-day event. “Affordability and value driven themes clearly are the pulsating chords for India and Bharat. We are in the centre of it all and are able to serve the ecosystem for their unique needs,” said Krishnamurthy.

Flipkart app got 10 million downloads in the month before Big Billion Day Sale

<ul><li>After losing its crown to Amazon last year, Walmart-owned Flipkart’s latest bid to win over the market share is a new project called ‘<keyword id="7651346" type="UNKNOWN" weightage="20" keywordseo="flipkart-edge">Flipkart Edge</keyword>’. </li><li>Spotted on the Flipkart App, the ‘<keyword id="7651344" type="UNKNOWN" weightage="20" keywordseo="house-of-flagships">House of Flagships</keyword>’ is an exclusive portal for flagship smartphones. </li><li>There also seem to plans to roll out membership for the House of Flagships, which will give members exclusive privileges — the details of which are still unknown. </li></ul>The e-commerce place in India is currently a battle zone between Walmart-owned Flipkart and Amazon. And, it looks like it’s going to stay that way at least until Mukesh Ambani <a href="https://www.businessinsider.in/e-commerce-wars-amazons-jeff-bezos-vs-mukesh-ambani-in-india/articleshow/67620116.cms">officially launches</a> the online version of his store, Reliance Retail. After losing its throne in the Indian market to Amazon in 2018, Flipkart is <a href="https://www.businessinsider.in/flipkart-is-trying-to-attract-more-customers-suppliers-by-giving-them-flexible-payment-options/articleshow/64852488.cms">looking</a> to get its ‘edge’ back with the ‘House of Flagships’. The <a href="https://www.businessinsider.in/this-phone-has-a-hidden-pop-up-wedge-for-the-selfie-camera-to-solve-the-iphone-style-notch-problem/articleshow/68634798.cms">Oppo Reno </a>and <a href="https://www.businessinsider.in/google-just-announced-its-cheaper-pixel-3a-phones-heres-how-they-compare-to-the-pixel-3/articleshow/69225327.cms">Pixel 3a</a> are already listed with the promise of more flagship phones in the near future. <div type="image" title="Screenshot_2019-05-20-06-27-29-15" msid="69408548" hostid="261" caption="&amp;lt;p&amp;gt;Oppo Reno and Pixel 3a up for sale on Flipkart&amp;#39;s &amp;#39;House of Flagships&amp;#39;&amp;lt;/p&amp;gt;"></div>

 Spotted on the Flipkart App, under the mobile category, the portal describes itself as the ‘Home of the most innovative and cutting-edge flagship phones on Flipkart’. <div type="image" title="Screenshot_2019-05-20-06-36-17-18" msid="69408581" hostid="261" caption="&amp;lt;p&amp;gt;&amp;#39;Exclusive Club Memberships&amp;#39; include &amp;#39;Art of Photography&amp;#39;, &amp;#39;Game Mode On&amp;#39; and &amp;#39;Tech Gyaan&amp;#39; -- details of which are still unknown. &amp;lt;/p&amp;gt;"></div>

 More than just portal, Flipkart Edge seems to be a sort of club that requires users to sign up. Upon attaining membership they will be privy to ‘Art of Photography’, ‘Game Mode On’ and ‘Tech Gyaan’ — the details of which are still unknown. But even without membership it seems that Flipkart is promising the usual complete mobile protection at ₹99, multiple payments option and express delivery of phones within 12 hours. <div type="image" title="Screenshot_2019-05-20-06-33-39-81" msid="69408595" hostid="261" caption="&amp;lt;p&amp;gt;Flipkart&amp;#39;s &amp;#39;Leave it or Return it Challenge&amp;#39; on Flipkart Edge&amp;lt;/p&amp;gt;"></div>
 What’s new is the ‘Love it or Return it Challenge’ that gives users the option to return their phones within 90 days — that’s 3 months — of purchase with a 90% buyback value. Flipkart’s plan Flipkart had so far led the Indian market but Amazon took its crown away recording $7.5 billion in gross merchandise value (<a href="https://inc42.com/features/flipkart-vs-amazon-india-who-won-the-indian-ecommerce-battle-in-2018/">GVM</a>) in 2018. One of the categories where Amazon zipped ahead of the competition was electronics — smartphones, specifically. Aside from the ‘exclusivity’ angle, the fact that there is a membership plan involved will help the brand retain its customers. The effect also trickles down to Flipkart’s partner smartphone brands In addition to the listed flagship phones by Oppo and Google, the <a href="https://www.businessinsider.in/asus-zenfone-6z-launch-date-price-and-specification/articleshow/69361840.cms">Asus Zenfone 6Z</a> is also scheduled to launch exclusively on Flipkart once it makes it way to India. <div type="image" title="Screenshot_2019-05-20-06-27-23-52" msid="69408638" hostid="261" caption="&amp;lt;p&amp;gt;Smartphone brands partnered with Flipkart to bring their flagship devices to the e-commerce platform&amp;lt;/p&amp;gt;"></div>

 <a href="https://www.businessinsider.in/samsung-is-at-the-bleeding-edge-with-the-galaxy-fold-and-we-forget-too-easily-that-first-generation-products-are-rarely-perfect/articleshow/68978771.cms">Samsung</a>, Lenovo, Meuizu, Nubia, Poco, and Honor are already listed on the banner head indicating that their flagship devices will probably also be launched on Flipkart. See also: <a href="https://www.businessinsider.in/flipkart-announces-delivery-robots-automation/articleshow/68493938.cms">Flipkart is bringing in robots to help it sort through packages</a> <a href="https://www.businessinsider.in/walmart-flipkart-acquisition-could-fall-through-report/articleshow/67849413.cms">Walmart could exit from Flipkart because of India's new FDI rules</a> <a href="https://www.businessinsider.in/amazon-and-flipkart-are-off-the-hook-youll-still-be-able-to-buy-the-amazon-echo-and-marq-products-online/articleshow/67379751.cms">Amazon and Flipkart are off the hook — You’ll still be able to buy the Amazon Echo and MarQ products online</a>

Flipkart’s ‘House of Flagships’ is its latest bid to get the ‘edge’ over Amazon in India

What could be the better bargain period than this when India's three biggest online market places – <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart%2C+Snapdeal+">Flipkart, Amazon India and Snapdeal</a> - touted discounts of as much as 80% during this festive season? 
 Alas! The enthusiasm of early birds was dampened somewhat as there were few eye-popping deals on the first day on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> or Amazon India on the latest gadgets and fashion brands. 
 
But brands were relieved that their efforts to rein in price cuts had worked, confirming the trend of <a href="http://www.businessinsider.in/searchresult.cms?query=e-Commerce+firms+">e-Commerce firms</a> moving away from extravagant discounts. 
 
Instead they are focussing on better financials. 
 According to industry executives, deep discounts were available on online only and e-Commerce-focused products such as those made by <keyword id="71696" type="COMPANY" weightage="60" keywordseo="Micromax">Micromax</keyword>, Onida, BPL and <a href="http://www.businessinsider.in/searchresult.cms?query=Motorola">Motorola</a>, and on older models of gadgets and smartphones. 
 
And a similar trend was witnessed in <a href="http://www.businessinsider.in/searchresult.cms?query=apparel+and+accessories">apparel and accessories</a>. This marked a sharp departure from last year, when the latest models of <keyword id="6354606" type="COMPANY" weightage="60" keywordseo="iPhone">iPhone</keyword>, <keyword id="173725" type="ORGANIZATION" weightage="80" keywordseo="Samsung-Galaxy">Samsung Galaxy</keyword> phones and Sony televisions were on sale. The e-Commerce firms offered maximum discounts on their in-house apparel brands where margins are twice that of other clothing. "None of our fresh merchandise is on discount except old or last-season stock," said J Suresh, chief executive of Arvind Lifestyle Brands, which sells brands such as Gap, US Polo, Wrangler and Calvin Klein. 
 Lets’ know how the big three – <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, Flipkart and Amazon India – planned to rob customers this year! 
 
1. Conservative Approach: These companies are more conservative this year, ordering about 1.2 times the normal stock for the discount period unlike last year when they were targeting to grow sales by five times. "The focus is surely on margins and profitability," Suresh said. 
 
The chief of a leading shoe brand said deep discounting of 60-80%, which is usually offered during end-of-season sales by the ecommerce firms, was missing on the first day. "The madness was not there and even I was expecting good deals on international brands for my personal purchase where discounts were hardly 4-10%," he said, requesting anonymity. The absence of deep discounts on the hottest items is good news for brick and mortar retailers, who have been suffering on account of lower prices online. 
 
2. The Big E-tailing Rivalry: After Flipkart announced the October13-17 campaign, Amazon and Snapdeal announced similar exercises—a point that a company executive brought up. "Random thought: Checked out TOI. Looks like we set the dates for when others do their festival sales :)! Go BBD!," Flipkart chief product officer Punit Soni tweeted. Rohit Bansal, cofounder of Snapdeal, tweeted: "Looks like India has chosen @snapdeal as the app of their choice this festive season!" 
 
Flipkart said it "saw 25 items sold per second." The company said 10 lakh products were sold in the first 10 hours with 6 million visits from across the country. "This is pushing the limits, the volumes are much higher than last year," said Naman Sarawagi, cofounder and CEO of FindYogi, a chat-based shopping assistance app. 
 
On Monday, Snapdeal said that it sold five mobile phones every second as it racked up total sales of $100 million. Amazon India claimed that the first day of the festive sales was the biggest day in its history, four times bigger than the peak of last Diwali. Traffic from mobile was over 70% and lakhs of new customers came from cities like Aurangabad, Malappuram, Dhanbad, Kannur, Tiruchirappalli, Jamshedpur and others. 
 3. Ambulance On Standby: Most visitors were from cities like <keyword id="6354321" type="CITY" weightage="40" keywordseo="Bengaluru">Bengaluru</keyword>, Delhi and Chennai. Ludhiana, Lucknow and Bhopal were among the top cities from non-metros, said Flipkart, where employees have been working round the clock to keep systems stable. Flipkart set up shuttle services for employees to be picked up and dropped and even put an ambulance and masseurs on standby. 
 
"With over 20 million visits from across the country on the first day, the fashion sale has been a big hit amongst our customers. For electronics - it will be even bigger on 15th October as we have lined up a range of smartphone launches for our customers from brands like <a href="http://www.businessinsider.in/searchresult.cms?query=Google">Google</a>, <keyword id="11148" type="CITY" weightage="60" keywordseo="Motorola">Motorola</keyword>, <keyword id="6357456" type="CITY" weightage="80" keywordseo="Huawei">Huawei</keyword>, Intex and Micromax. All these new launches will have aggressive launch and exchange offers along with exciting bank discounts," a Flipkart spokesperson said. 
 
About 1.5 million shoppers bought goods worth over $100 million from Flipkart during the sale in 2014 but the site stuttered as a large number of people sought to access the site. This year's Billion Days sale is expected to be five times in size, according to one Flipkart employee who requested anonymity. 
 Amazon and Flipkart started their festive season sales on Tuesday while Snapdeal kicked things off on Monday. Discounts were attractive on online-exclusive smartphone brands such as Motorola, <keyword id="874458" type="COMPANY" weightage="80" keywordseo="Xiaomi">Xiaomi</keyword>, Yu Yuphoria and <keyword id="2210217" type="UNKNOWN" weightage="60" keywordseo="oneplus">OnePlus</keyword> 2. Price cuts were also offered on baby products, general merchandise, home decor and personal care products. The sale will carry on until the end of the week. 
 
Flipkart said there had been a surge in app downloads in anticipation of the sale. 
 
"It's great to see 1.6 million app installs in the last two days, which is a great indicator that India has been preparing well for The Big Billion Days," said Mukesh Bansal, head of commerce platform at Flipkart. The sale was off to a relatively glitch-free start. Flipkart, which was hit by glitches last year owing to heavy traffic, has staggered its app-only discounted sales over five days, across various categories such as fashion, home appliances, electronics and books. 
 
(Image: Indiatimes)

No extravagant discounts from Flipkart or Amazon this year!  They are focusing on stronger financials instead

<ul><li>Indian e-commerce giant <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has partnered with 27,000 kirana stores across 700 cities.</li><li>Interestingly, Reliance Jio for its grand e-commerce debut too is working with kirana stores.</li><li>Flipkart hopes to reach out to Tier 2 and 3 cities faster with this partnership.</li></ul>Walmart-owned Flipkart brought 27,000 kirana stores onboard to ensure last mile delivery ahead of <keyword id="2546729" type="PERSON" weightage="20" keywordseo="Big-Billion-Day-sale">Big Billion Day sale</keyword>. Kirana stores are Indian equivalents of mom and pop stores. Flipkart is leveraging its in-house tech solution called the ‘Allocation Engine’, to help automate allocation of shipments to delivery agents and partners, including kiranas. “Our approach to inclusivity for last-mile partners is guided by the synergies we share. After digital payments, the next big revolution in Kirana is going to be ushered in conjunction with e-commerce,” said Kalyan Krishnamurthy, CEO of Flipkart Group in a statement. ‘Big Billion Days will re-invent kirana stores as convenience stores’ Krishnamurthy hopes this initiative will re-position and re-invent kirana stores as convenience stores from an e-commerce perspective, while offering them a new source of revenue, making it a win-win situation. But Mukesh Ambani, chairman of Reliance Industries too has his eyes on Indian kirana stores. Ambani has interests in retail and looking to launch e-commerce vertical too. “The main purpose of new commerce is to completely transform the unorganised retail market, which accounts for 90% of India's retail industry. The 30 million merchants and kirana shop owners, who generate direct and indirect livelihoods for over 200 million, form the backbone of India's commerce ecosystem.” he said at his annual general meeting in August this year. While Flipkart hasn’t yet announced the dates of its Big Billion Day sale, it might coincide with Reliance Jio’s e-commerce entry. Meanwhile for Flipkart, this latest initiative is a step towards reaching out to the cities where most of its consumers are – in Tier 2 and 3 cities. They had also launched a Hindi app to gain its next 200 million consumers. “Almost 50-60% of our business comes from Tier 2 and 3 cities. With Hindi content, the selection and range of offers has been updated and tens and millions of new consumers can access the app a preferred language,” Rajneesh Kumar, chief corporate officer told Business Insider in an interview, adding that he hopes the upcoming sale will surpass the previous highs. See Also: <a href="https://www.businessinsider.in/flipkart-big-billion-day-sale-2019-date-and-preparation/articleshow/70977185.cms">Big Billion Day sale is clashing with a severe slowdown but here's why Flipkart is confident</a>

Flipkart brings 27,000 kirana stores on board ahead of its Big Billion Day sale

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> to Amazon and even Snapdeal said that most of their , real customers are come from Tier 2 and 3 cities of India.</li><li>Snapdeal said that nearly 92% of the orders received so far are from non-metro locations. </li><li>Flipkart, in fact, says 60-70% of its business is from Tier 2 and 3 cities.</li></ul>The festive sale is on and every e-commerce site has major deals on offer. The ones who are buying into it the most, are consumers from India’s Tier 2 and 3 cities. Tier 2 and 3 cities turned out to be the real deal makers for top e-commerce players like - Flipkart, Amazon and even Snapdeal. For Flipkart’s <keyword id="2546729" type="PERSON" weightage="20" keywordseo="Big-Billion-Day-sale">Big Billion Day sale</keyword>, the number of transacting customers from Tier 2 cities and beyond, doubled from last year. Meanwhile, Amazon saw 91% of its new customers coming from these towns. Amazon also registered most of its sales in the first 24 hours, from these cities. Snapdeal which has been running its Snap-Diwali sale said that nearly 92% of the orders received so far are from non-metros. It saw a whopping increase in orders from Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), and Paradip (Odisha). “The trends from the Diwali sale are an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities,” said Kunal Bahl, CEO &amp; co-founder, Snapdeal. Local language app aids e-commerce sales Flipkart says 60-70% of its business from Tier 2 and 3 cities. This made the e-commerce giant turn its focus from English to introduce Hindi language on its app. It plans to expand it to other languages soon. “With Hindi content, the selection and range of offers has been updated and tens and millions of new consumers can access the app a preferred language,” Rajneesh Kumar, Chief Corporate Officer, told Business Insider earlier. However, contrary to popular belief, these are not people lured by discounts only. “Affordability programmes such as no-cost EMI, exchange, instant bank discounts and more continue to enable record number of customers to upgrade to premium products. With more first-time shoppers from small towns than ever before and tens of thousands of small sellers across India already seeing success, we are excited,” said Manish Tiwary, Vice President - Category Management, Amazon India.

You Searched For "flipkart new app" and got 6 results

Now sellers have their own app with Flipkart

BI India Bureau

Flipkart app got 10 million downloads in the month before Big Billion Day Sale

Sanchita Dash

Flipkart’s ‘House of Flagships’ is its latest bid to get the ‘edge’ over Amazon in India

Prabhjote Gill

No extravagant discounts from Flipkart or Amazon this year! They are focusing on stronger financials instead

BI India Bureau

Flipkart brings 27,000 kirana stores on board ahead of its Big Billion Day sale

Sanchita Dash

India’s smaller cities are the real dealmakers for all festive e-commerce sales

Sanchita Dash

Popular Keywords

Buying Guides

You Searched For "flipkart new app" and got 6 results

​Now sellers have their own app with Flipkart

BI India Bureau

Flipkart app got 10 million downloads in the month before Big Billion Day Sale

Sanchita Dash

Flipkart’s ‘House of Flagships’ is its latest bid to get the ‘edge’ over Amazon in India

Prabhjote Gill

No extravagant discounts from Flipkart or Amazon this year! They are focusing on stronger financials instead

BI India Bureau

Flipkart brings 27,000 kirana stores on board ahead of its Big Billion Day sale

Sanchita Dash

India’s smaller cities are the real dealmakers for all festive e-commerce sales

Sanchita Dash

Popular Keywords

Buying Guides

Now sellers have their own app with Flipkart