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<ul><li><keyword id="1165950" type="PERSON" weightage="20" keywordseo="Fevicol">Fevicol</keyword> yet again found a way to stick itself into our hearts and minds on <keyword id="6736220" type="UNKNOWN" weightage="20" keywordseo="Friendship-Day">Friendship Day</keyword>. </li><li>Its latest social media campaign was conceptualised and executed by <keyword id="3068126" type="PERSON" weightage="20" keywordseo="Schbang">Schbang</keyword>. </li></ul>Friendship Day has witnessed brands coming close together in the past. Yet, this Friendship Day, <keyword id="11773215" type="UNKNOWN" weightage="20" keywordseo="fevicol-schbang">Fevicol &amp; Schbang</keyword>, the creative &amp; technology company ensured that the adhesive brand literally got stuck to over a hundred plus brand pages.<br /><br />This digital activation on Instagram had Fevicol comment on more than 100+ brand posts. The brands then used the pinned comment feature to get Fevicol's comment stuck to their page. With over 100 brands participating, the leading adhesive company was able to stick to those brands using its patent <keyword id="11773214" type="UNKNOWN" weightage="20" keywordseo="mazbootjod">MazbootJod</keyword>. Keeping the internet a buzz, Fevicol witnessed tremendous engagement across social media platforms as many popular brands such as Zomato, Netflix, Dunzo, Paytm, McDonald’s, and OnePlus India participated in Fevicol's latest campaign.<br /><br />Here is what Arvind RP, Director - Marketing and Communications, McDonald’s India (West and South) had to say about this activity with Fevicol, “Occasions such as Friendship Day present great opportunities for like-minded brands to partner for consumer engagement. With this activation, we are giving a big shout out to our friends for being a part of our journey, creating “new bonds” and also hoping to make our customers say “I’m lovin’ it”!<br /><br />    <div type="image" title="McD (1)" msid="84970070" hostid="261"></div><br />While the activation lasted just a day, with its specially tailored witty and wholesome comments on various brand pages, Fevicol yet again found a way to stick itself into our hearts and minds. <br /><br />    <div type="image" title="Netflix (1)" msid="84970090" hostid="261"></div><br />    <div type="image" title="Zomato (1)" msid="84970097" hostid="261"></div><br />    <div type="image" title="Oneplus (1)" msid="84970102" hostid="261"></div><br />    <div type="image" title="Paytm (1)" msid="84970115" hostid="261"></div><br />GiridharSeetharam, Chief Business Officer, <keyword id="38797" type="COMPANY" weightage="20" keywordseo="pidilite">Pidilite</keyword> said, “Fevicol has over the years come to epitomize strong bonds. Friendship day provided us with an apt opportunity to bring alive this proposition; fantastic to see such a wide array of brands interact with Fevicol through this medium."<br /><br />HarshilKaria, Founder at Schbang, said, "Fevicol has always stood for its 'Mazboot Jod' proposition, but with this simple and highly clever activation, it showed everyone that the way it bonds with others is what makes the difference."

Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet

<ul><li>Fevicol has started a social media campaign, giving them encouragement during these tough times.</li><li>The social media campaign has been penned and voiced by the Chairman of Global Creative at <keyword id="138018" type="COMPANY" weightage="20" keywordseo="Ogilvy">Ogilvy</keyword>, <keyword id="6375200" type="COMPANY" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>.</li></ul>India is reeling under a terrifying second wave of coronavirus, which has killed hundreds of thousands of people. We have all lost someone recently to this pandemic or we know someone who is grieving the death of their loved ones. <br /><br />These horrifying events have had a direct impact on our mental health. Those who are battling with diagnosed mental illness have found their struggles intensified and those who cannot afford therapy, have turned to content to escape from the grim reality for a while. <br /><br />At such a time, brands have been trying to do their bit by either donating to NGOs or launching advertising campaigns that help raise awareness and remind us that we are all in this together. They have come up with creatives to cheer unwavering spirits with empathy and kindness.<br /><br />Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong, to hold on, and to not let their spirits break.<br /><br />  <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br />  <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br />Penned and voiced by Chairman of Global Creative at Ogilvy, Piyush Pandey, these posts also remind us how it is okay to shed a tear or take a blow. Pandey’s comforting voice leaves you with hope and you will find your worries, albeit for a minute, taking a backseat. <br /><br />Captioned “<em>Umeed na tutte kabhi,</em>” Fevicol’s social media post reminds why we should never break our spirit and continue hoping for a better tomorrow.<br /><br />Even in the past, the Pidilite Industries-owned adhesives brand has used its social media platform to remind people to take all the precautions necessary to keep themselves safe.<br /><br />As a brand that always propagated the idea of togetherness and unity, its “Not a Fevicol ad” told us why it is important sometimes to distance ourselves from our loved ones. Taking a step back from its proposition, it said, “Now is not a good time to stick together.” <br /><br />  <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div><br />With its digital agency <keyword id="3068126" type="LOCATION" weightage="20" keywordseo="Schbang">Schbang</keyword>, Fevicol had also conducted a social experiment to deliver an important message of social distancing. <br /><br />The premise of the experiment was based on fixing chairs to tables at the food court of a mall with labels indicating the tables that needed to be left empty owing to social distancing. Various families, groups and individuals went to occupy these tables ignoring the much-needed social distancing norms. On trying to do so, they found themselves in a ‘fix’ as the chairs were stuck to the table and couldn’t be used. Fevicol taught the lesson of social distancing to the mall-goers and set an example to keep following the rules laid down in order to fight the virus.<br /><br />  <div type="Youtube" id="oNP-byzRSpA" title="Mazboot jod ka mazboot reminder by Fevicol" thumbUrl="https://i.ytimg.com/vi/oNP-byzRSpA/mqdefault.jpg"></div><br />We hope these social media posts and campaigns inspire you to keep at it. This too shall pass!<br />

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign

<ul><li>We are stuck on this brilliant initiative by <keyword id="1165950" type="COMPANY" weightage="20" keywordseo="Fevicol">Fevicol</keyword>.</li><li>This <keyword id="11017059" type="UNKNOWN" weightage="20" keywordseo="creative-experiment">creative experiment</keyword> has been conceptualized with Schbang, the creative &amp; technology company.</li></ul>With the advent of COVID-19, one has seen many innovations that have been able to create social impact whether they be foot-based sanitizers, scarves turning into masks or creation of sanitizer wristbands. Fevicol, one of India’s most loved brands delivers a much-needed reminder to maintain <keyword id="8897280" type="UNKNOWN" weightage="20" keywordseo="social-distancing">social distancing</keyword> with their latest social experiment. <br /><br />Fevicol conceptualizes and executes the experiment at a food court of a mall to highlight the need of social distancing as COVID-19 cases are still on the rise. The premise of the experiment was based on fixing chairs to tables at the food court of a mall with labels indicating the tables that need to be left empty owing to social distancing. Various families, groups and individuals went to occupy these tables ignoring the much-needed social distancing norms. On trying to do so, they found themselves in a ‘fix’ as the chairs were stuck to the table and couldn’t be used. Fevicol taught the lesson of social distancing to the mall-goers and set an example to keep following the rules laid down in order to fight the virus. <br /><br />    <div type="Youtube" id="oNP-byzRSpA" title="Mazboot jod ka mazboot reminder by Fevicol" thumbUrl="https://i.ytimg.com/vi/oNP-byzRSpA/mqdefault.jpg"></div><br />With a need of safety norms to be followed amidst the pandemic, the brand, ensured awareness of social distancing through their experiment with the message of “<em>Chehrey par mask aur do gaz ki doori, abhi bhi hai bohot zaroori” </em>in a humorous manner. <br /><br />This creative experiment has been conceptualized with Schbang, the creative and technology company. <br /><br />Upon the launch of the video and why the social experiment is important, <keyword id="244385" type="PERSON" weightage="20" keywordseo="Vivek-Sharma">Vivek Sharma</keyword>, CMO, Fevicol, <keyword id="260169" type="DOMAIN" weightage="20" keywordseo="Pidilite-Industries">Pidilite Industries</keyword> said “Brands also have a larger role to play in society. With this experiment, in a quintessential Fevicol way, we just wanted to remind the audience that social distancing is still very important and we should not let our guard down.”<br /><br />On the thought process behind the video, Akshay Gurnani, Co-Founder Schbang said, “The best way to drive social change is if it's done in a light-hearted, non-preachy manner. Fevicol &amp; Schbang have always tried creating such an impact on the digital medium and this time, through a quirky, tongue-in-cheek video serving as a reminder to continue maintaining social distancing.” <br /><br />“The idea of using Fevicol to remind people about social distancing was time sensitive, and it required us to work around the clock to make it happen. I think the team has done a fantastic job in using the classic Fevicol humour and quirk to give a timely message” commented Jay Morzaria, Group Creative Manager, Schbang.<br />

Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment

<ul><li>After <keyword id="8937291" type="UNKNOWN" weightage="20" keywordseo="juan-delcan-and-valentina-izaguirre">Juan Delcan and Valentina Izaguirre</keyword>’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of <keyword id="8897280" type="UNKNOWN" weightage="20" keywordseo="social-distancing">social distancing</keyword>. </li><li>As the situation around the world continues to intensify, we take a look at how brands are playing an active role in spreading awareness around hygienic practices of work from home, <keyword id="8937289" type="UNKNOWN" weightage="20" keywordseo="flattening-the-curve">flattening the curve</keyword>, and self isolation. </li></ul>What do Fevicol’s elephants, Audi’s four circles, and the interpunct in sitcom Friends’ title plate have in common? They have been inseparable since their inception. However, to illustrate the importance of social distancing, these brands have done what artists Juan Delcan and Valentina Izaguirre went viral for -- use their creativity to promote the importance of maintaining a safe distance from your family members. <br /><br />The artists Delcan and Izaguirre had uploaded a short video called Safety Match on social media, that illustrates the importance of working from home, social distance and urges people to #FlattenTheCurve. <br /><br />
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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<br />Flatten the curve refers to the projected number of people who will contract COVID-19 over a period of time. It aims to tell people that the speed at which the virus spreads in the world should be reduced, so that government bodies, scientists and hospitals are well-prepared to take care of every patient. The longer it takes, the more prepared we will be to fight it together. And to flatten this curve, it is important to wash your hands, work from home, maintain a distance and stay clean.<br /><br />
  
  
  
  
  
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<br />Since coronavirus is spread through respiratory droplets, when people cough or sneeze, maintaining a social distance can help reduce the chances of picking the virus up and spreading it to others. To convey this and get people out of their denial mode, various brands took to social media and started talking about self isolation and flattening the curve. <br /><br />
  
  
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	<div type="twitter" handle="ZEE5India" handlename="ZEE5" image="http://pbs.twimg.com/profile_images/1142017855795240960/siDfEgoY_normal.jpg" favoritecount="14" retweetcount="0" status="We’re in this together. But from a  D I S T A N C E. Stay safe, stay home.  #StayAtHome #FlattenTheCurve… https://t.co/r7k6alvWxd" createdat="1584681040000" id="1240868335614451712"></div>











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<br /><br />To maintain a social distance with people around you, it is important to stay put. Brands have also started using humour to remind people that we are in it together. Using memes and humour, ironically, is proving to be an effective way of communicating the seriousness of the issue. <br /><br />And when you get to eat bhujia and watch Netflix while attempting to work, you should not be complaining about quarantining yourself. This is what brands reminded their audiences:<br /><br />
  
  
  
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<br />Here is to hoping that more companies let their employees work from home and people start taking the importance of social distancing seriously. <br /><br />

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Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet

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Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign

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Fevicol delivers an impactful reminder to maintain social distancing through an interesting social experiment

BI India Partner

When these iconic brands tweaked their logos to spread an important message about Coronavirus

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