You Searched For "experiential industry" and got 20 results
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4 mins read
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…
Julia Hood
2 mins read
The diamond industry is in trouble as it loses its sparkle in China
Diamond prices have sunk by about 30% since 2022. China's declining marriage rates and embrace of l…
Joshua Zitser
2 mins read
The luxe experience: Expanding global brands to drive retail leasing in 2024
Indian brands are turning cautious with their retail expansion. Hence, the leasing in the sector is…
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
7 mins read
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
3 mins read
EEMA proposes re-opening of the events industry, presents a list of SOPs to the government for the safe functioning of events
EEMA has shared SOPs for respective event types such as political events, corporate events, urban a…
4 mins read
The disrupting effect of Coronavirus on the experiential marketing industry in India
The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…
7 mins read
Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
What the future of events could look like
5 mins read
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
It will also organize a virtual event D-Day to help stakeholders understand how to create shared ex…
3 mins read
Live Events V/S Virtual Live Experiences- Short term or long term
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…
6 mins read
Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
Even big tickets events like IPL might have to be held without spectators for the first 15 days, wh…
3 mins read
Why experiences still win, explains Geometry Encompass’ Roshan Abbas
Roshan Abbas, Founder and MD, Geometry Encompass, walks us through key developments that changed th…
5 mins read
Experiential: The trends to watch out for in 2021
Experts from the experiential and live events industry tell us what 2021 will be all about
4 mins read
After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact
If things don't change much, the impact on the events industry April onward is expected to be in th…
4 mins read
Experiential Marketing: Where is it headed?
The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…
2 mins read
Hyderabad-based edtech startup Practically bags a $4 million cheque from Siana Capital
Practically, a product of 3rdFlix Visual Effects Pvt Ltd, on Tuesday announced that it has raised $…
9 mins read
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here
4 mins read
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
The market has roughly sold 100,000 e-cycles so far and Hero Lectro accounts for nearly 70% of that…
3 mins read
3 small fast-casual chains break down why they're building more restaurants instead of ghost kitchens, despite takeout booming during the pandemic
Island Fin Poké, Rush Bowls, and Black Sheep Coffee all plans on opening dozens more restaurants. T…
Grace Dean
2 mins read
Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide
The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, …