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You Searched For "effective ways to market to genz" and got 20 results


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6 mins read

Most effective ways to market to GenZ in 2020

Experts discuss the new ways of appealing to GenZ

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6 mins read

Why good storytelling is the perfect tool to connect and communicate with GenZ

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

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3 mins read

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

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2 mins read

Natasha Dailey   


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3 mins read

GenZ is deliberately going against traditional dating standards as it looks to ‘break free’

In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…

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2 mins read

Unlike millennials, GenZ employees don’t want to quit but want fewer working hours

Millennials are more likely to quit their jobs this year amid the Great Resignation sweeping the co…

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9 mins read

Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them

Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?

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3 mins read

Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes

Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…

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4 mins read

Talking the Gen-Z talk: How to market to them

Most effective ways to market to GenZ

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3 mins read

Mahindra is debuting in the US market with this product. No, it’s not its iconic SUVs!

The company hopes to win over campus dwellers with a $2,999, electric scooters called GenZe, which …

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5 mins read

I'm 22 and make viral TikToks mocking Gen Z and millennials at work. I've learned that despite the stereotypes, we're not all that different.

DeAndre Brown, @imdrebrown on TikTok, makes comedic sketch videos based on stereotypes about millen…

Charissa Cheong   


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2 mins read

Fastrack's latest ad showcases how workouts can start anywhere

Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere

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2 mins read

In the digital age, chivalry is both dead and alive

In a world of rapidly evolving dating standards, the largesse is always in doubt when it comes to t…

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4 mins read

My shift is over: Why do GenZs say it, and is it a bad thing?

Hormazd Mistry, CEO, consulting firm ROI Institute India also agrees that GenZs speak their mind, a…

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3 mins read

Teens are swarming TikTok to talk about how to start investing thanks to the GameStop frenzy

Viral posts are popping up all over social media, explaining the situation to people who have never…

Grace Kay   


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3 mins read

Goldman Sachs is over millennials - it's time to talk about the larger, and more influential, Gen-Z

At nearly 70 million in size and growing, the eldest of which are now entering college and/or the w…

Myles Udland   


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2 mins read

Meme mania pushed Gen Z into the stock market - and now they're learning investing fundamentals from TikTok and Instagram

About 41% of Gen-Z investors use social media to educate themselves on investing, a new survey from…

Natasha Dailey   


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3 mins read

Most of the world’s youngest people, particularly Gen Zers, live in these countries

The world’s population is becoming older but some countries — especially the developing countries h…

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3 mins read

Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial

A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…