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Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
One in 10 British Gen-Zers says the GameStop saga inspired them to start investing - and 62% of those poured money straight into meme stocks, new survey shows
The GameStop craze "has heralded a new generation of enthusiastic and engaged investors," BMO said …
Natasha Dailey
GenZ is deliberately going against traditional dating standards as it looks to ‘break free’
In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…
Unlike millennials, GenZ employees don’t want to quit but want fewer working hours
Millennials are more likely to quit their jobs this year amid the Great Resignation sweeping the co…
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
Mahindra is debuting in the US market with this product. No, it’s not its iconic SUVs!
The company hopes to win over campus dwellers with a $2,999, electric scooters called GenZe, which …
I'm 22 and make viral TikToks mocking Gen Z and millennials at work. I've learned that despite the stereotypes, we're not all that different.
DeAndre Brown, @imdrebrown on TikTok, makes comedic sketch videos based on stereotypes about millen…
Charissa Cheong
Fastrack's latest ad showcases how workouts can start anywhere
Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere
In the digital age, chivalry is both dead and alive
In a world of rapidly evolving dating standards, the largesse is always in doubt when it comes to t…
My shift is over: Why do GenZs say it, and is it a bad thing?
Hormazd Mistry, CEO, consulting firm ROI Institute India also agrees that GenZs speak their mind, a…
Teens are swarming TikTok to talk about how to start investing thanks to the GameStop frenzy
Viral posts are popping up all over social media, explaining the situation to people who have never…
Grace Kay
Goldman Sachs is over millennials - it's time to talk about the larger, and more influential, Gen-Z
At nearly 70 million in size and growing, the eldest of which are now entering college and/or the w…
Myles Udland
Meme mania pushed Gen Z into the stock market - and now they're learning investing fundamentals from TikTok and Instagram
About 41% of Gen-Z investors use social media to educate themselves on investing, a new survey from…
Natasha Dailey
Most of the world’s youngest people, particularly Gen Zers, live in these countries
The world’s population is becoming older but some countries — especially the developing countries h…
Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial
A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…