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<keyword id="19945815" type="General" weightage="20" keywordseo="startups" source="keywords">Startups</keyword> in <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword> have high expectations from this year's upcoming <keyword id="19908389" type="General" weightage="20" keywordseo="Union-Budget" source="keywords">Union Budget</keyword>. Early-age startups hope for the removal of angel taxes, while <keyword id="20677283" type="General" weightage="20" keywordseo="health-tech-startups" source="keywords">health tech startups</keyword> expect increased <keyword id="19913964" type="General" weightage="20" keywordseo="funding" source="keywords">funding</keyword> for the sector. Startups function as engines of economic growth, playing a crucial role in generating new jobs, ideas, products, and services. As of December 2023, the Department for Promotion of Industry and Internal Trade (DPIIT) had recognised 1,17,254 startups. These startups have reportedly created over 12.42 lakh direct jobs, significantly impacting the economy. Eklavya Gupta, CEO and Co-founder of Recur Club, stated, "We are confident that India's business credit landscape is on the brink of a major digital overhaul. FinTechs are at the forefront of this change, deploying innovative technologies and utilising in-depth data analytics to streamline and expand <keyword id="20974354" type="General" weightage="20" keywordseo="credit-access" source="keywords">credit access</keyword>." He added, "While the current allocation of Rs 10,000 crore is an excellent initial step, realising the full capabilities of India's SME and startup ecosystem will necessitate greater investment, especially in credit guarantee schemes." Vinod K Singh, Co-Founder and CTO of Concirrus, expressed his expectations from the budget: "As the Union Budget 2024-25 approaches, we hope the government will address the pressing issue of the 'angel tax.' Eliminating this tax will enhance capital formation and attract vital <keyword id="19895633" type="General" weightage="20" keywordseo="investments" source="keywords">investments</keyword>. Streamlining the duty structure and reducing high tariffs on electronic inputs are also crucial to bolstering the startup ecosystem and driving innovation. Expanding the Fund of Funds and introducing low-interest loans would be beneficial." Rajiv Lamba, co-founder and CEO of AI-enabled customer feedback platform Surveysensum, added, "Just as the government has prioritised financial inclusion, it should now focus on <keyword id="22405441" type="General" weightage="20" keywordseo="technological-inclusion" source="keywords">technological inclusion</keyword> to propel India to the next stage of growth. By training youth in AI, the government can make a strategic investment in the nation's technological future. Given the rapidly evolving job market, a substantial increase of 20 to 25 percent in budget allocation should be considered for AI-based skill development and entrepreneurship." He further emphasised, "Incentivizing investment in <keyword id="20328842" type="General" weightage="20" keywordseo="AI-startups" source="keywords">AI startups</keyword> and R&amp;D initiatives can boost local innovation in the AI space. The last budget introduced a deep tech fund of Rs 1 lakh crore with a 50-year interest-free loan period; the government should now establish a clear and transparent mechanism for access to this fund." Raja S, founder and MD of Hearzap, highlighted the expectations of health tech startups: "Health tech startups are eagerly anticipating increased funding that could usher in transformative advancements. This crucial investment holds the promise of extending cutting-edge healthcare solutions to rural and underserved areas, effectively bridging existing gaps in care. The upcoming budget ensures that every individual in our diverse population, from the youngest to the oldest, can access essential health services, including specialised care." Discussing taxation for startups in India, Vvihan Gulati, Director of Mediagraphics PR, commented, "Removing the angel tax is a highly anticipated move that would benefit early-stage startups and their investors. It would foster a more favourable environment for innovation and growth, allowing startups to attract much-needed capital without the burden of excessive taxation. This change could significantly enhance the ease of doing business and contribute to the overall growth of the startup ecosystem in India." The Union Budget 2024 will be tabled on July 23 by Union Finance Minister Nirmala Sitharaman. With this, she will become the first Finance Minister to deliver seven consecutive budgets, surpassing Morarji Desai. She presented the interim budget on February 1 of this year.

Startups demand angel tax elimination, incentives on investments in upcoming budget

<ul class="summary-list"><li>Stock exchanges in China stopped reporting daily data on foreign fund flows.</li><li>Year-to-date flows entered the negative territory on Friday as foreign investors continue to pull back. </li></ul>Exchanges in China stopped reporting a key indicator investors use to gauge sentiment in the stock market of the world's second-largest economy. On Monday, exchanges halted the release of daily data on flows from foreign investors. Foreign fund flows are often used as a key sentiment indicator, showing daily inflows to stocks in mainland China. As of last week, the data was turning increasingly sour, with the year-to-date net flows entering negative territory on Friday as investors continued to pull back from China stocks. If the trend continues, it will be the first year of net outflows since 2016. China's CSI 300 index is down almost 2.5% year-to-date, and has plummeted over 9% since May.Officials first hinted at cutting real-time data on foreign flows back in April and made the decision official at the end of July. Now, the metric will only be published quarterly.The move is part of a large pivot away from real-time data as China's economy remains stuck in a rut. In May, China stopped reporting intraday foreign flows data. Officials said the move more closely aligned Chinese stock exchanges with those in the US and Europe, where markets don't release intraday data on certain investors or differentiate between domestic and international investors.Now, China's Shenzhen and Shanghai stock exchanges only publish two daily data metrics — trades of its 10 most active stocks and the total turnover and trade volume of stocks traded through Hong Kong.China's economy is facing headwinds from several directions, including its <a target="_blank" class="" href="https://www.businessinsider.com/china-economy-housing-market-real-estate-crash-investors-outlook-construction-2024-3">struggling property sector</a> and <a target="_blank" class="" href="https://www.businessinsider.com/china-economy-weak-domestic-demand-factory-activity-amid-strong-export-2024-7">weak consumer sentiment</a>. Its latest bout of tough economic data showed fixed-asset investment saw an unexpected decline in the first half of the year.

Stock investors in China lose access to key data as exchanges stop reporting sentiment indicator

<ul class="summary-list"><li>On Thursday, China unveiled new measures to prop up its struggling property market.</li><li>The measures include quicker credit for developers and support for renovations in urban shantytowns.</li></ul>China officials have directed a wave of stimulus measures at the country's beleaguered property market, but the effort hasn't done much to impress Wall Street experts. On Thursday, China unveiled <a target="_blank" href="https://www.businessinsider.com/china-economy-3q-gdp-growth-stock-market-stimulus-2024-10#:~:text=In%20September%2C%20China's%20new%20home,estate%20market%20remains%20%22elusive.%22">new measures</a> to prop up its flailing housing market, including quicker access to credit for developers and renovations in run-down urban areas.The government's "white list" of unfinished housing projects eligible for government financing will now receive more funds to encourage banks to increase lending to those projects, the Ministry of Housing said in a press conference.The funds will amount to 4 trillion yuan ($550 billion) by the end of the year, almost double the current quota of 2.2 trillion yuan.The Housing Ministry also unveiled plans to update the country's run-down downtown areas, or "urban villages," with a million apartment renovations planned.While the efforts appear to be a big swing attempt by Beijing to remedy an issue at the heart of its economic crisis, analysts on Wall Street have been underwhelmed. Experts from Goldman Sachs, BCA Research, and AXA Investment Managers this week struck a pessimistic tone on the potential for the new policies to revive China's property sector. Goldman Sachs analysts said the measures may slightly help real estate financing, home completions, home transactions, and prices in large cities, but they won't be enough to combat the market's structural issues."Given many structural challenges in the property sector and still-limited policy support for housing destocking, we maintain our view that there appears no quick fix for the nationwide property sector," Goldman Sachs said in a Friday note.Analysts from BCA Research echoed that view, saying the plan's details were "underwhelming."They pointed in particular to the latest aims at the country's "white list" project loans, which they say haven't been successful so far amid a fragmented property market and banks' hesitation to lend to risky projects.They also said the apartment renovation plan lacks detail and mirrors a similar program introduced in 2015, which aimed to renovate 6 million units annually for several years. The latest plan, though, provides no clear timeline.The analysts also warned the country's flailing economy could even lead to a global recession."While a step in the right direction, these stimulus measures are so far falling short of the scope and scale needed to reflate the Chinese economy. The stimulus announced should put a floor on activity sometime in 2025, but we expect it will be too little, too late to prevent a global recession," the analysts said in a Friday note.Thursday's new policies helped fuel a rally in the CSI 300 index, which climbed 3.6% on Friday. But Yingrui Wang, China economist at AXA Investment Managers, says that optimism could be short-lived as the housing stimulus lacks detail."The recent monetary easing measures initially boosted sentiment in the equity market, and today's launch of the PBoC's stock buy-back re-lending facility has fuelled renewed momentum. However, delays and a lack of detail in fiscal policy may soon temper this optimism," Wang said in a Friday note.The market rally was also helped by new growth figures, which show the economy expanded 4.6% in the third quarter, compared with the same period last year. That marks a slight slowdown from the 4.7% growth in the second quarter, but narrowly beat forecasts of 4.5% growth.The latest figure brings year-to-date growth to 4.8% — just shy of the country's annual target of "around 5%."Wang says the most recent numbers make China's growth target more likely. Up until the country's initial stimulus push, first announced at the end of last month, Wang predicted Beijing's goal looked <a target="_blank" href="https://www.businessinsider.com/china-growth-targets-axa-investment-property-sector-industrial-production-2024-9">increasingly lofty</a>.

China's attempts to save its flailing housing market haven't boosted confidence among top Wall Street analysts

The Reserve Bank on Friday announced the launch of a mobile app to enable <keyword id="19972907" type="General" weightage="20" keywordseo="retail-investors" source="keywords">retail investors</keyword> to participate in government securities (<keyword id="21202837" type="General" weightage="20" keywordseo="G-Secs" source="keywords">G-Secs</keyword>) or <keyword id="20283766" type="General" weightage="20" keywordseo="government-bonds" source="keywords">government bonds</keyword> market. <keyword id="21202838" type="General" weightage="20" keywordseo="rbi-retail-direct-scheme" source="keywords">RBI Retail Direct Scheme</keyword>, launched in November 2021, gives access to individual investors to maintain gilt accounts with the <keyword id="19899808" type="General" weightage="20" keywordseo="RBI" source="keywords">RBI</keyword> and invest in government securities. The Scheme enables investors to buy securities in primary auctions as well as buy/sell securities through the <keyword id="382785" type="General" weightage="20" keywordseo="Negotiated-Dealing-System" source="Orion">Negotiated Dealing System</keyword> - <keyword id="21202839" type="General" weightage="20" keywordseo="Order-Matching-system" source="Orion">Order Matching system</keyword> (NDS-OM) platform. "To further improve ease of access, a mobile application of the Retail Direct portal is being developed. The app will enable investors to buy and sell instruments on the go, at their convenience. The app will be available for use shortly," RBI Governor <keyword id="19913110" type="General" weightage="20" keywordseo="shaktikanta-das" source="keywords">Shaktikanta Das</keyword> said, while announcing the first bi-monthly monetary policy for the current fiscal. The government is planning for gross market borrowing of Rs 14.13 lakh crore for 2024-25. Out of this Rs 7.5 lakh crore, or 53 per cent, is scheduled to be borrowed in the first half (H1). In a separate announcement, RBI permitted non-bank payment system operators to offer Central Bank Digital Currency (CBDC) wallets to encourage its wider use. Currently, CBDC pilots in the retail and wholesale segments are underway with more use-cases and more participating banks. "Continuing with this approach, it is proposed to make CBDC-Retail accessible to a broader segment of users in a sustained manner, by enabling non-bank payment system operators to offer CBDC wallets," he said. This is expected to enhance access and expand choices available to users apart from testing the resiliency of the CBDC platform to handle multi-channel transactions, he said, adding, necessary changes will be made to the system to facilitate this. In November 2022, the pilot of the wholesale CBDC, known as the Digital Rupee-Wholesale (e-W), was launched with the use case being limited to the settlement of secondary market transactions in government securities. In the following month, RBI rolled out a pilot in the retail version of the CBDC (e-R).

RBI to soon launch app to enable retail investors to participate in govt bonds

<ul class="summary-list"><li>Google faces a landmark antitrust trial over its alleged digital ad market monopoly.</li><li>The DOJ and 17 states allege Google used acquisitions and ad auction tactics illegally.</li></ul>Google executives and lawyers are headed to the Eastern District of Virginia Courthouse on Monday to face a landmark antitrust trial that could result in the breakup of its business.That outcome would be a boon for Google's adtech rivals but wouldn't necessarily provide an instant panacea for the publishers and advertisers that have come to depend on its services.The case, brought by the US Department of Justice and 17 state attorneys general, alleges that Google used acquisitions and anticompetitive ad auction tactics to build an illegal monopoly of the digital ad market.The trial is focused on the open web display ad market and the tools that power the ad auctions that happen in the milliseconds it takes for a webpage to load.Google owns an ad server that publishers use to manage their ad inventory, buying tools that advertisers use to purchase ads, and an ad exchange that connects the two. It owns the most popular of all three technologies, which the DOJ alleges helped the company impede rivals, inflate advertising costs, and reduce revenue for publishers.The trial is set to last multiple weeks, and Google will likely appeal if the judge doesn't rule in its favor. That means it could be months before the real ramifications of the case are known.Still, the case is being closely watched by all members of the online ad ecosystem, which is expected to reach some <a target="_blank" class="" href="https://chart-na1.emarketer.com/265167/digital-ad-spending-worldwide-2022-2027-billions-change-of-total-ad-spending#_gl=1*i6ho3e*_gcl_au*MjM0MjQ1ODQ0LjE3MjI5NDExNzUuMTI1NDc4NTAuMTcyMjk0MTE3Ni4xNzIyOTQxMTc4">$691 billion in spending this year</a>. The DOJ and the states are seeking a breakup of Google's adtech business. Such a move would not only transform the online advertising landscape. It would be the "biggest forced corporate shake-up since Microsoft unbundled the Internet Explorer browser in 2000," Macquarie media tech analyst Tim Nollen wrote in a recent research note.Business Insider interviewed analysts, legal experts, and adtech insiders to explore how the industry would shape up if Google is declawed. Google on Sunday published a <a target="_blank" class="" href="https://blog.google/outreach-initiatives/public-policy/google-ad-tech-sept-2024/">blog post</a> that said it intends to show in court how advertisers and publishers choose to use its adtech because it "simple, affordable, and effective."<h2 id="d9ba6873-391d-40b5-ab40-742d45033c22">A Google breakup would be a major boost for rival adtech firms like The Trade Desk and Magnite</h2>It's hard to find an adtech company that isn't gunning for Google to lose this case.The DOJ wants the judge to rule that Google needs to separate its publisher adtech — the DoubleClick for Publishers ad server and its Google AdExchange — from its advertiser adtech, namely its Google Ads and Display &amp; Video 360 ad-buying platforms.<div type="image" title="Google's ad tech stack" height="666" width="1276" msid="113191335" hostid="261" sizebytes="24658"></div>The argument goes that by owning the entire adtech stack, Google has access to a huge pool of ad inventory that it can tie to demand on its ad-buying platforms. That setup means most publishers select Google as their ad server, the complaint argues.Plus, Google has troves of user data from its logged-in users on platforms like Chrome and Gmail. Combined, that gives Google wide visibility across the entire auction process, the ability to refine its bids accordingly, and a way to self-preference its own ad inventory tech, the complaint says.Many industry experts think that untethering Google's supply and demand side would level the playing field for competing tech companies with big advertising businesses, such as Meta and Amazon, as well as pureplay adtech firms. That, in turn, could boost innovation in the space, reducing costs for advertisers and increasing revenue for publishers, some experts say."[Demand-side platforms] like The Trade Desk, [supply-side platforms] like Magnite and PubMatic, specialist ad tech services like Criteo, and companies supporting alternative IDs and data collaboration like LiveRamp, all should see a better competitive landscape without the heavy hands of Google scooping up so much of the business itself, and for its own purposes (YouTube)," Macquarie's Nollen wrote in a recent research note.Separately, a divestiture could encourage more transparency and traceability of data flows within the online ad ecosystem, Elettra Bietti, assistant professor of law and computer science at Northeastern University, told Business Insider."Transparency, in turn, could lead to better regulation of surveillance and behavioral advertising, which is currently a significant concern for privacy advocates," she added.<h2 id="22fbad15-d850-486a-8c45-0310325ac6af">A DOJ win isn't necessarily good news for all publishers and advertisers</h2>Google and its lawyers are expected to argue in court that a breakup of its adtech stack would harm publishers and advertisers and make it more difficult for the company to invest in important research in areas like artificial intelligence.The barrier to entry to start advertising on Google Ads is incredibly low, which is part of the reason why it has attracted so many small business advertisers.Mark Jamison, director and professor of the Public Utility Research Center and director of the Digital Markets Initiative at the University of Florida, has <a target="_blank" class="" href="https://www.aei.org/technology-and-innovation/small-businesses-should-be-wary-of-a-breakup-of-google/">said</a> a breakup of Google and the resulting free-for-all from lower quality adtech players could result in higher ad prices and lower quality ads."Absent evidence that Google is artificially restricting the quantity or quantity of ads, and that consumers would accept more ads, a breakup of Google's business will harm small businesses by removing their preferred advertising channel," he told Business Insider.One publisher tech executive, who asked for anonymity to preserve business relationships, said while many in the publishing community are unhappy with some of Google's historical actions, a breakup might not be the best outcome.This executive said that if Google sold off its sell-side business, its DV360 ad-buying platform might not have any incentive to continue spending on the open web and instead just direct even more ad dollars to Google's own platforms. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers.Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers.<h2 id="302448a4-afd4-4a39-b44d-78c9314e5f31">Global regulators have Google in their sights, too</h2>Any unraveling of Google's ad empire would be complex.A separate adtech company would still likely be worth billions, meaning any potential suitor with enough capital to acquire it would encounter its own competition issues. It's more likely that it would be spun off into a separate company. But then there's also the technical challenge of untangling assets that, by design, have become so intertwined.Either way, experts generally think Google will probably come away from this trial with a bloody nose as regulators are increasingly taking a dim view of its advertising practices. The company recently lost a separate search ads antitrust trial.Over the pond, the European Union said last year it might look to <a target="_blank" class="" href="https://www.wsj.com/articles/eu-says-it-may-seek-breakup-of-googles-ad-tech-business-b988fd78">break up</a> Google's adtech business. And just last Friday, the UK's competition watchdog <a target="_blank" class="" href="https://www.gov.uk/government/news/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers">said</a> its investigation into Google's adtech practices had provisionally found Google had abused its dominant positions in operating its publisher ad server and ad buying tools. In a statement, Google said it disagreed with the CMA's findings, which it said were based on "flawed interpretations of the ad tech sector.""It's a bad month to be a monopolist," <a target="_blank" class="" href="https://www.linkedin.com/posts/ariellesgarcia_usvgoogle-activity-7237762680244113408-tR5g?utm_source=share&amp;utm_medium=member_desktop">wrote</a> Arielle Garcia, director of intelligence at adtech watchdog Check My Ads.

Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market

<ul class="summary-list"><li><keyword id="6354427" type="General" weightage="20" keywordseo="apple" source="Orion">Apple</keyword> has removed <keyword id="790242" type="General" weightage="20" keywordseo="whatsapp" source="Orion">WhatsApp</keyword> and Threads from its <keyword id="9682664" type="General" weightage="20" keywordseo="chinese-app-store" source="Orion">Chinese app store</keyword> following a government order.</li><li>WhatsApp has been blocked in <keyword id="1334" type="General" weightage="20" keywordseo="china" source="Orion">China</keyword> since 2017 and its parent company Meta since 2009.</li></ul>Apple removed WhatsApp and Threads from its app store in China after being told to do soby the Chinese government, according to the <a target="_blank" href="https://www.wsj.com/tech/apple-removes-whatsapp-threads-from-china-app-store-on-government-orders-a0c02100">Wall Street Journal</a>. China's top internet regulator asked Apple to remove the two apps because of national security concerns. "We are obligated to follow the laws in the countries where we operate, even when we disagree," an Apple spokesperson told The Journal. The Chinese government has blocked WhatsApp since 2017, while its parent company, Meta, has been blocked since 2009. Other <a target="_blank" href="https://www.businessinsider.com/major-us-tech-companies-blocked-from-operating-in-china-2019-5#twitter-3">Western media platforms</a>, including Gmail, YouTube, Snapchat, and Spotify, have also been censored in China. Some users find ways to access these platforms through virtual private networks, but removal from the app store may prevent this. Apple did not immediately respond to Business Insider's request for comment sent outside normal business hours. A Meta spokesperson referred BI to Apple for comment. WhatsApp has over <a target="_blank" href="https://www.businessinsider.com/whatsapp-hits-2-billion-pushes-back-on-encryption-2020-2">2 billion users</a> globally, while Instagram Threads, which launched in July, has over 130 million global users, <a target="_blank" href="https://techcrunch.com/2024/02/01/threads-now-reaches-more-130-million-monthly-users-says-meta-up-30m-from-q3/">CEO Mark Zuckerberg said in February.</a> China is an important manufacturing and consumer market for Apple. CEO Tim Cook <a target="_blank" href="https://www.businessinsider.com/apple-ceo-tim-cook-china-development-forum-xi-jinping-meeting-2024-3">visited the country last month</a> to open a new store in Shanghai and rub elbows with top policymakers. That visit came after <a target="_blank" href="https://www.businessinsider.com/apple-iphone-sales-china-down-huawei-vivo-smartphone-2024-3">iPhone sales dropped</a> earlier this year. And in January, Chinese chipmakers drew up plans to create <a target="_blank" href="https://www.businessinsider.com/apple-to-face-huge-threat-to-iphone-in-china-2024-2">chip production lines</a> to supply processors to local smartphone makers. The move stands to hurt Apple, which has so far benefited from tight export restrictions. China's direction to Apple comes as US policymakers <a target="_blank" href="https://www.businessinsider.com/tiktok-ban-bill-explained-politics-tech-platform-2024-3">debate a ban</a> on TikTok, the popular Chinese app. Some lawmakers are concerned about data harvesting and political influence. The bill would prevent Apple and Google from distributing TikTok's app in their app stores and ban US websites from hosting TikTok.

China just made it even harder for people in the country to access WhatsApp and Threads

<ul class="summary-list"><li>MrBeast has launched a new lunch product with fellow YouTubers KSI and Logan Paul.</li><li>The news comes while the top creator is embroiled in controversy.</li></ul>Top YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements.Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers.He has banded together with two other YouTubers, Logan Paul and KSI, <a target="_blank" class="" href="https://mashable.com/article/mr-beast-logan-paul-ksi-lunchly">to launch Lunchly</a>.It is marketed as a competitor to Kraft Heinz's Lunchables and will include a bottle of Paul and KSI's drink Prime, a bar of Donaldson's Feastables chocolate, and either "Fiesta Nachos," "The Pizza," or "Turkey Stack 'Ems."The drop surprised many who have been following Donaldson in the news lately because he's found himself <a target="_blank" class="" href="https://www.businessinsider.com/youtuber-mrbeast-embroiled-in-controversy-involving-staff-amazon-show-2024-8">embroiled in a string of controversies</a>.This week, Donaldson was <a target="_blank" class="" href="https://www.businessinsider.com/mrbeast-amazon-being-sued-by-contestants-beast-games-reality-show-2024-9">hit with a class-action lawsuit</a> filed by several contestants on his upcoming Amazon show '"Beast Games," who variously allege sexual harassment and dangerous conditions on set. He hasn't publicly addressed the suit. Donaldson's reps and Amazon did not respond to requests for comment from Business Insider.Launching a new product without publicly addressing recent allegations against him may feel like a PR misstep, but marketing and crisis management experts told Business Insider that Donaldson might be focusing on the people who support him no matter what."I think we are definitely living in times where celebrities and influencers are first attempting to try their luck and say nothing," Katya Varbanova, a marketing consultant and the CEO of Viral Marketing Stars, told BI. "Because a lot of PR crises do pass over."<h2 id="109e9917-a291-49f6-9104-bd9d78cd49bd">Donaldson's troubles</h2>Donaldson gets his fair <a target="_blank" rel="" href="https://www.businessinsider.com/mrbeast-calls-employees-friends-of-friends-trouble-jimmy-donaldson-youtube-2024-2">share of criticism</a> as someone who is so famous on the internet. But he has <a target="_blank" rel="" href="https://www.businessinsider.com/mrbeast-will-always-win-despite-criticism-2024-7">largely shrugged</a><a target="_blank" rel="" class="" href="https://www.businessinsider.com/mrbeast-will-always-win-despite-criticism-2024-7"> off</a> bad press over the years.However, public opinion started to shift as controversy led him to <a target="_blank" rel="" class="" href="https://www.businessinsider.com/mybeasts-friend-accused-of-messaging-minors-steps-away-from-channel-2024-7">cut professional ties with his childhood friend Ava Tyson</a> earlier this year after she was accused of engaging in inappropriate conversations with young fans. Tyson apologized and said she would halt working with Donaldson and the MrBeast team."I would like to apologize for any of my past behavior or comments if it hurt or offended anyone," she wrote on X on July 23, though didn't give specifics of what the behavior or comments were.In response, Donaldson said he was "disgusted" and was conducting an investigation.After the Tyson controversy, Donaldson's reputation took another hit when <a target="_blank" rel=" nofollow" class="" href="https://www.nytimes.com/2024/08/02/style/mrbeast-beast-games-competition-show.html">The New York Times published a report</a> alleging injuries and hospitalizations, a lack of food and water, and limited access to medicine <a target="_blank" class="" href="https://www.businessinsider.com/how-mrbeast-reality-show-deal-became-problem-for-amazon-2024-8">on the "Beast Games" set</a>.At the time, a spokesperson blamed the CrowdStrike IT outage, among other factors, and said Donaldson had "taken steps to ensure that we learn from this experience."Donaldson also <a target="_blank" class="" href="https://www.businessinsider.com/mrbeast-jimmy-donaldson-hiring-celebrity-lawyer-wont-help-reputation-experts-2024-8">hired a top law firm</a> to conduct an investigation into working conditions. But for the most part, he stayed quiet.On social media, some have called for Donaldson to address the allegations more directly.Photos and videos have also been circulating of Donaldson's displays for his brand Feastables being <a target="_blank" class="" href="https://x.com/db_witch/status/1836355896646963480?s=46&amp;t=mDXRs3cy6Bt6JgqpkZxiog">vandalized in grocery stores</a>. Others have been <a target="_blank" class="" href="https://x.com/LoganPaul/status/1836100575512953219">warring with Paul on X</a> about the nutritional value of Lunchly packs.<h2 id="bb09120b-469f-4173-a0a2-0d1f430ce668">Making the most of bad press</h2>However, the impact on Donaldson's brand of the recent controversies may not be as bad as it seems on social media.Zoya Perlova, the head of social-media marketing at the tech company Dyninno Group, told BI that Donaldson could actually be benefiting from the negative attention, which can be turned into viewership, sales, and income.Perlova said Donaldson is riding on his reputation of being charitable, which his fans won't forget in a hurry."Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. "It gives an opportunity to focus on different things."In Donaldson's case, his launch shows he is "future-focused and committed to growth," she added.Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.Donaldson's last three YouTube videos, which were posted since he found himself in hot water, have all amassed a hundred million views or more, and his subscriber count continues to climb.Pam Lyddon, the CEO of the PR and broadcast agency Bright Star Digital, told BI that while the Lunchly launch could be a smart refocus, it's also risky. She warned it could look "like a distraction from serious allegations.""Addressing these issues directly would potentially help safeguard his reputation long-term," Lyddon said. "He has a loyal fan base, and he needs to respect them."Natalie Yorke, a publicist and content creator, agreed that the timing of the Lunchly release could be seen as either bold or tone-deaf."Ultimately, MrBeast's handling of these allegations and legal challenges in the coming weeks will be crucial in determining the long-term impact on his reputation and brand," she said.

MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.

<ul class="summary-list"><li>Athlete marketing has been shaken up since student-athletes gained the right to make money from their <a target="_blank" href="https://www.businessinsider.com/how-college-athletes-are-getting-paid-from-nil-endorsement-deals">name, image, and likeness</a>.</li><li>NIL has created career paths for college athletes and brand-deal managers.</li></ul>Before ever stepping foot on the court in the WNBA, the rookie and college-basketball phenom <a target="_blank" href="https://www.businessinsider.com/caitlin-clark-signs-eight-year-nike-deal-worth-28-million-2024-4">Caitlin Clark</a> scored an eight-year shoe deal with Nike worth up to $28 million.The deal, <a target="_blank" href="https://www.wsj.com/sports/basketball/caitlin-clark-nike-deal-415ee8ec">reported by The Wall Street Journal</a>, is the richest sponsorship contract to date in women's basketball. It came on the heels of other high-profile sponsorships for the leading NCAA Division I scorer, including with State Farm, which made her the <a target="_blank" href="https://www.on3.com/nil/news/caitlin-clark-iowa-hawkeyes-basketball-womens-nil-deal-state-farm-jake-patrick-mahomes/">first college athlete and female player to sign</a> with the insurer.Other athletes, like Clark, have leveraged their success in sports to strike brand deals and kick down doors once closed to amateurs.Athlete marketing was upended in 2021 when the NCAA lifted its long-standing ban on student-athletes getting endorsement deals, which opened the door for them to make money from their <a target="_blank" href="https://www.businessinsider.com/how-college-athletes-are-getting-paid-from-nil-endorsement-deals">name, image, and likeness</a>.College players — from the University of Southern California freshman basketball player Bronny James to the Louisiana State University gymnast <a target="_blank" href="https://www.businessinsider.com/olivia-dunne-nil-earnings-brand-deals-collective">Olivia Dunne</a> — are earning <a target="_blank" href="https://www.on3.com/nil/rankings/">millions a year</a> from licensing and brand deals.NIL has also created career paths for college athletes, some of whom are building businesses as influencers and content creators or getting jobs in social media and marketing rather than going pro. And it's given rise to a cottage industry of <a target="_blank" href="https://www.businessinsider.com/nil-companies-helping-student-athletes-colleges-collectives-2023">companies helping student-athletes</a> work with brands and managing logistics such as licensing and compliance.According to the NIL marketplace Opendorse, <a target="_blank" href="https://www.businessinsider.com/nil-year-two-takeaways-college-sports-collectives-student-athletes-2023-7">spending on the NIL market</a> hit an estimated $1 billion in its second year and is forecast to reach $1.17 billion in year three.While the rules around NIL are still evolving, with recent <a target="_blank" href="https://www.sportico.com/law/analysis/2024/ncaa-board-of-governors-settlement-1234780169/?cx_testId=9&amp;cx_testVariant=cx_1&amp;cx_artPos=0&amp;cx_experienceId=EXAKGDTXOYL0&amp;cx_experienceActionId=showRecommendationsXE3MNA3RF9W18#cxrecs_s">developments</a> setting the stage for schools to pay athletes directly and get involved with NIL deals, one thing is for sure: NIL isn't going anywhere."Everyone needs to embrace it — I think schools, coaches, athletes, families. It is here to stay," Garrett Yaralian, the head of NIL at WME Sports, told Business Insider. "It will continue to shift, and it'll continue to kind of change." It's important for schools that want to be involved in NIL deals to engage in sports marketing and sourcing deals for athletes, he added.<h2 id="dd065098-56c5-4c2f-a7d8-814528403139">Athletes are building careers as influencers</h2>Dunne, who has 5.2 million followers on Instagram, where she's been creating content since she was a teenager, is one of the top-earning student-athletes, with an annual NIL valuation of $3.9 million, according to <a target="_blank" href="https://www.on3.com/nil/rankings/">On3</a>.Brands and talent agents are engaging with athletes like Dunne earlier in their careers, said Yaralian, who works with Dunne, TikTok, and the University of Texas at Austin track-and-field star Sam Hurley.While Dunne and Hurley are still focused on competing, they may have other opportunities if they choose not to go pro after college, such as becoming full-time influencers, building consumer brands or products, or pursuing passions like fitness, Yaralian said.Dunne already followed one of her passions last year by establishing the Livvy Fund to bring more NIL opportunities to her school's female athletes.Though Division I athletes seem to be among the highest earners, student-athletes of all levels are making money from NIL. Connor Printz, a former Division III basketball player at Claremont McKenna College, has <a target="_blank" href="https://www.businessinsider.com/student-athlete-content-creator-email-dm-template-nil-brand-deals-2024-5">landed over 100 NIL deals</a>.NIL has also helped some student-athletes set themselves up for careers outside athletics or content creation. The University of California, Los Angeles, quarterback <a target="_blank" href="https://www.businessinsider.com/ucla-quarterback-chase-griffin-mastered-nil-influencer-marketing-college-athlete-2023-7">Chase Griffin</a> is working toward a master's degree in legal studies because he wants to understand the contract side of talent and production work."This has just fast-tracked me for opportunities that I think I probably would've had with a lot of hustle at 27, 28, 29," Griffin previously told BI. "Now I'm able to do it at 20, 21, and 22, all while still within the safety of my scholarship, the safety of education, and continuing to play the game I love."<h2 id="d2ba83ae-854e-4f29-adab-05cf9fc6aa34">It's not just student-athletes who are benefiting</h2>NIL isn't creating more career opportunities only for college athletes.Sports marketing and talent agencies are staffing up to support their NIL work. WME Sports, for example, now has a dedicated team that sources NIL deals for student-athlete clients and a small team in Austin that supports the agency's partnership with the Texas One Fund for University of Texas student-athletes.A crop of <a target="_blank" href="https://www.businessinsider.com/nil-companies-helping-student-athletes-colleges-collectives-2023">companies has emerged around NIL</a>, from platforms such as Opendorse, where brands and student-athletes can connect and access educational and compliance resources, to companies like The Brandr Group and OneTeam Partners that work on group licensing for jerseys, playing cards, and more.Some of the <a target="_blank" href="https://www.businessinsider.com/inside-nil-collectives-minnesota-penn-state-work-with-student-athletes-2023-9">donor-funded collectives</a> that facilitate some 80% of NIL spending are also run like businesses with full-time staff.There may be more opportunities on the horizon, too, if more schools bring NIL activities in-house as the <a target="_blank" href="https://georgiadogs.com/news/2023/4/13/general-georgia-athletics-creates-in-house-nil-department-expands-partnership-with-altius">University of Georgia Athletic Association</a> has, with it hiring an athletic-marketing manager to lead the department.<a target="_blank" href="https://www.businessinsider.com/vc-investor-student-athlete-breaks-down-nil-startup-opportunities-2024-4">Venture capitalists are also eyeing NIL startups</a> as they see opportunities to provide financial resources to athletes, transform the fan experience, and offer tools to manage compliance."The future of the NIL will require technology to optimize and operationalize its structure to ensure a better financial future for athletes," Drew Glover of Fiat Ventures <a target="_blank" href="https://www.linkedin.com/posts/drewbailerglover_nil-midjourney-financialliteracy-activity-7176685269834764288-BfAT/?utm_source=share&amp;utm_medium=member_ios">wrote</a> in March.

Athlete marketing is booming with the evolution of NIL and creating new career paths

<ul class="summary-list"><li>US stocks are on track to hit fresh records on Thursday. </li><li>Nvidia continued to rally after recently claiming the title as the world's most valuable company.</li></ul>US stock averages rose on Thursday, with the S&amp;P 500 and the Nasdaq on track for another record.Traders returned from the Juneteenth holiday with Nvidia shares continuing to soar after the company claimed edged out Microsoft as the world's most valuable company earlier in the week.Investors were also assessing the latest jobless claims data. Last week, claims edged lower but remained near the highest level in 10 months as 238,000 people applied for unemployment benefits. The data points to some loosening of the labor market, which the Federal Reserve and chair Jerome Powell have said is necessary for rates to come down this year.Here's where US indexes stood shortly after the 9:30 a.m. opening bell on Tuesday:<ul><li><a target="_blank" href="https://markets.businessinsider.com/index/s&amp;p_500?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">S&amp;P 500</a>: 5,503.68, up 0.3%</li><li><a target="_blank" href="https://markets.businessinsider.com/index/dow_jones?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">Dow Jones Industrial Average</a>: 38,900.73, up 0.2% (67 points)</li><li><a target="_blank" href="https://markets.businessinsider.com/index/nasdaq_composite?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">Nasdaq composite</a>: 17,934.78, up 0.4%</li></ul>Meanwhile, new home construction fell 5.5% to a four-year low last month, underscoring the ongoing supply-demand mismatch in the US housing market.In a midyear outlook, Apollo chief economist Torsten Sløk noted that the US economy is in a state of "unstable equilibrium" as forces pull in opposite directions."On the one hand, the lagged effects of Fed rate hikes continue to reign in growth, with higher borrowing costs biting into over-levered consumers, corporates, and banks alike," he wrote."On the other hand, the Fed 'pivot' in December 2023 triggered an easing of financial conditions—bond issuance surged, M&amp;A activity awakened, risky asset rallied, and bond spreads tightened meaningfully. These easier conditions have at least partly neutralized the effects of the Fed hikes, paving the way for a reacceleration in both economic growth and inflation."Sløk said that easier financial conditions should help continue to offset the effects of tighter Fed policy for at least the next three quarters.Here's what else happened today:<ul><li><a target="_blank" href="https://www.businessinsider.com/cardboard-box-recession-indicator-demand-prices-consumer-spending-rise-bofa-2024-6?_gl=1*1gpkqac*_ga*Mzg2NTEyNjQzLjE3MDU0OTc0MjU.*_ga_E21CV80ZCZ*MTcxODg5MDEyOS42MjMuMC4xNzE4ODkwMTI5LjYwLjAuMA..">America's cardboard box recession is over</a>, Bank of America says.</li><li><a target="_blank" href="https://www.businessinsider.com/russia-sanctions-circumvent-buying-2nd-hand-tech-defense-industry-moscow-2024-6?_gl=1*m0i3ai*_ga*Mzg2NTEyNjQzLjE3MDU0OTc0MjU.*_ga_E21CV80ZCZ*MTcxODg5MDEyOS42MjMuMS4xNzE4ODkwMTg3LjIuMC4w">Shadowy middlemen are giving Russia access</a> to old Western technology.</li><li><a target="_blank" href="https://markets.businessinsider.com/news/stocks/stock-market-correction-sp500-outlook-fed-rate-cuts-inflation-tech-2024-6">Stocks are nearing a 5% correction</a> on a trio of mounting headwinds, according to one strategist.</li></ul>In commodities, bonds, and crypto:<ul><li>Oil futures rose. <a target="_blank" href="https://markets.businessinsider.com/commodities/oil-price?type=wti&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">West Texas Intermediate</a> crude oil was up 0.76% to $82.19 a barrel. <a target="_blank" href="https://markets.businessinsider.com/commodities/oil-price?utm_medium=ingest&amp;utm_source=markets">Brent crude</a>, the international benchmark, edged 0.9% higher to $85.84 a barrel.</li><li><a target="_blank" href="https://markets.businessinsider.com/commodities/gold-price?utm_medium=ingest&amp;utm_source=markets">Gold</a> inched up 0.25% to $2,353.50 per ounce.</li><li>The 10-year Treasury yield rose seven basis points to 4.292%.</li><li><a target="_blank" href="https://markets.businessinsider.com/currencies/btc-usd?utm_medium=ingest&amp;utm_source=markets">Bitcoin</a> edged up to $65,218.</li></ul>

Stock market today: S&P 500 and Nasdaq head for new highs as Nvidia rally pushes on

<ul class="summary-list"><li>Diane von Furstenberg released a limited-edition collection with Target on Saturday.</li><li>The collection combines the designer's distinct style with Target's affordability. </li></ul>Diane von Furstenberg has been a household name since the '70s. The designer, 77, solidified her place in the fashion history books after she released her wrap dress in 1974, as <a target="_blank" href="https://www.businessoffashion.com/community/people/diane-von-furstenberg">Business of Fashion</a> reported. Today, she's worth over $300 million, according to <a target="_blank" href="https://www.forbes.com/profile/diane-von-furstenberg/?sh=1f75960ce5a4">Forbes</a>, and she boasts billionaire friends <a target="_blank" href="https://www.businessinsider.com/jeff-bezos-lauren-sanchez-have-star-studded-second-engagement-party-2023-11">like Jeffery Bezos</a>.Despite her place in the luxury world, von Furstenberg partnered with <a target="_blank" href="https://www.businessinsider.com/target-self-checkout-limit-10-items-less-twice-as-fast-2024-3">Target</a> and her granddaughter, Talita von Furstenberg, to create a <a target="_blank" class="" href="https://affiliate.insider.com?h=ac3bed26a35035061bfa2f73e00ad50153802605056046f7945e1156915384aa&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Fdiane-von-furstenberg-for-target%2F-%2FN-hshea">limited-edition collection for the store</a>. The collection, released on Saturday, includes wrap dresses, as well as other clothes, accessories, and home decor at a more accessible price point compared to that of her DVF line. Items start at $4, and while some of the furniture from the line costs $900, the clothing tops out at just $50.Because so much of the collection was affordable, I wondered if it would be as high-quality as the designer's other products and if it would fit at <a target="_blank" href="https://www.businessinsider.com/target-rolls-out-new-in-house-ad-buying-program-roundel-media-studio-2024-3">Target</a>.On Monday, I headed to my local Target to see what it was like for myself.<h2>My store was already wiped out of a lot of the merchandise</h2>I went to a Target in Brooklyn to check out the collection, which had a special display in the women's clothing section.<div type="image" title="A display of clothes in Target with a &quot;Diane Von Furstenberg&quot; sign above it." height="1500" width="2000" msid="108800649" hostid="261" sizebytes="552584"></div>As I walked through the racks, I saw a wrap dress sitting proudly on a mannequin, but I also saw slip dresses, knit jumpsuits, robes, and exercise sets. The pieces were all full of color and patterns, and I liked the sturdy knit feel of several of the dresses.I was eager to try on several of the items I saw. Unfortunately, my store's size selection was limited when I arrived, and it appeared that much of their stock had been wiped out already. Target said in comments on its Instagram that several of the pieces from the collection were already sold out online as well.I was able to try on two slip dresses that were available in my size. Both felt luxurious, and I was particularly drawn to the <a target="_blank" class="" href="https://affiliate.insider.com?h=4415ff94639007be0b53edc1244a7c9e9b6d47faaff567979021f74b10be445b&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fb%2Fdiane-von-furstenberg-for-target%2F-%2FN-q643legkb0j">shorter-length dress with a green pattern</a>. The <a target="_blank" class="" href="https://affiliate.insider.com?h=d5cd6357f4955bab4b50850396aa5254890c3223eefe86c20ecfcd4edb37487e&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fwomen-s-geranium-leaf-short-satin-slip-dress-dvf-for-target%2F-%2FA-89634802%3Fpreselect%3D89477030%23lnk%3Dsametab">midi-length maxi dress</a> was cute, too, but yellow isn't my favorite color for clothes.<div type="image" title="A side-by-side of a woman in two dresses." height="1080" width="1440" msid="108800650" hostid="261" sizebytes="75204"></div>The dresses were comfortable and well-designed, giving me shape despite their flowy silhouettes. I could easily see myself wearing either dress on a beach vacation or out to dinner in the summer.I also liked that both dresses had adjustable straps for comfort, as many of my dresses from Target do. But I noticed the fabric was already fraying around the clasps.<div type="image" title="Two dress straps with arrows pointing to them." height="2667" width="2000" msid="108800651" hostid="261" sizebytes="225936"></div>The fraying made me wonder about the longevity of the garments, but they only cost $30 each, so a little loose fabric wasn't a dealbreaker for me.I walked away thinking the dresses I tried on were beautiful, and I just wished my store had more products in stock.<h2>The accessories and home products were just as cute as the clothes</h2>I was most focused on checking out the clothes in the collection, but I found myself enamored with the accessories and home decor products once I was in the store.There was a rack of <a target="_blank" class="" href="https://affiliate.insider.com?h=66cc315f8fbb16ae80eed93049d574c92cc5260e9ff8f8201cc7c40e25da2105&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Farrow-geo-disco-zebra-green-reversible-reusable-bag-dvf-for-target%2F-%2FA-89249113%23lnk%3Dsametab">reusable, reversible market bags</a> in fun patterns that cost $10 each, which I was immediately drawn to as a tote bag fan. They were spacious and sturdy, and they even had a zipper pocket inside that could easily fit a wallet and keys.<div type="image" title="A green tote bag sits on a rack in a store." height="2667" width="2000" msid="108800652" hostid="261" sizebytes="471008"></div>A <a target="_blank" class="" href="https://affiliate.insider.com?h=0c482cca44c29fe060348b7320c45ea8db1a5a86578aeaa191633de783c75179&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Farrow-geo-green-yellow-poppy-kids-39-cooking-apron-dvf-for-target%2F-%2FA-89261526">colorful apron for kids</a> (that has since sold out online) caught my eye, as did a <a target="_blank" class="" href="https://affiliate.insider.com?h=9bbd977bbd071c3f36b06b4e4c8644cccdcbbf3660b904fd62dd4fbba8bf3005&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fdvf-for-target-x-sally-hansen-miracle-gel-nail-polish-0-5-fl-oz%2F-%2FA-90083171%23lnk%3Dsametab">line of nail polishes</a> von Furstenberg and Target released with Sally Hansen. I was surprised by how soft a <a target="_blank" class="" href="https://affiliate.insider.com?h=58b1934c22060eed0c367860cf7dbb5d6a16b451d5021d06e0b0ea34d6a780c2&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fsea-twig-green-throw-dvf-for-target%2F-%2FA-89249092%23lnk%3Dsametab">green throw blanket </a>felt, but I was less impressed by the feel of the <a target="_blank" class="" href="https://affiliate.insider.com?h=c575b468e8d0c3c31dda93e4010d9788f587746c9c0941668229f30f53338112&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fp%2Fgeranium-ginkgo-leaves-reversible-comforter-dvf-for-target%2F-%2FA-90519795%3Fpreselect%3D89255704%23lnk%3Dsametab">comforter sets</a>, which cost $80 for a queen-sized set and were a little rough to the touch.Overall, the wide-ranging collection felt like a perfect match for Target, which has been steadily elevating its clothing and home offerings for years now. It releases <a target="_blank" class="" href="https://affiliate.insider.com?h=8fc5ce9f52256835a3032195263128406ca4434e188ef20fa94e2e8bc09ecf24&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Fspring-designer-collection%2F-%2FN-6hub3">seasonal collections</a> spotlighting various designers, from Sergio Hudson to Christopher John Rogers.<div type="image" title="A display of Diane von Furstenberg clothes and purses at Target." height="1500" width="2000" msid="108800653" hostid="261" sizebytes="516938"></div>The store has also been leaning into celebrity and top brand-name partnerships to level up its offerings. For instance, <a target="_blank" href="https://www.businessinsider.com/inside-chip-joanna-gaines-magnolia-empire-2022-1">Chip and Joanna Gaines'</a> Hearth &amp; Home line has been a staple at Target since 2017, and the store teamed up with <a target="_blank" href="https://markets.businessinsider.com/news/stocks/target-teams-up-with-fashion-meets-philanthropy-lifestyle-brand-kendra-scott-for-long-term-strategic-partnership-to-bring-joy-to-more-families-and-communities-1032624123">Kendra Scott</a> on a jewelry line in September 2023. Its exclusive collaboration with <a target="_blank" href="https://www.businessinsider.com/chaos-stampede-limited-edition-stanley-cups-target-vday-resale-2024-1">Stanley on Valentine's Day cups</a> also brought buyers out in droves.After seeing it in person, Target's collaboration with von Furstenberg seems like a natural progression of its brand strategy as it continues to offer products that feel luxurious for less.<a target="_blank" class="" href="https://affiliate.insider.com?h=ac3bed26a35035061bfa2f73e00ad50153802605056046f7945e1156915384aa&amp;postID=6601cb05a5d8cce50debbab5&amp;postSlug=target-diane-von-furstenberg-collection-review-2024-3&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fc%2Fdiane-von-furstenberg-for-target%2F-%2FN-hshea">Shop the Diane von Furstenberg x Target collection</a>.

Target's collection with Diane von Furstenberg is another step in the right direction for the brand as it leans into luxury for less

<ul><li>The Securities and Exchange Board of India is reportedly considering allowing <keyword id="401684" type="PERSON" weightage="20" keywordseo="direct-market-access">Direct Market Access</keyword> (DMA) to retail investors. </li><li>If the regulator goes ahead with the decision, India’s broking industry is looking at a major change which could possibly also threaten their existence. </li><li>The top 10 brokers alone contribute to over 63% of the industry size, according to a report by ICICI Securities. </li></ul>In a move that could completely change the way India’s trading market functions, the Securities and Exchange Board of India is <a href="https://hindi.moneycontrol.com/news/market-news/market-live-sensex-nifty-trade-lower-icici-bank-top-loser-yes-bank-plunges-10_238311.html">reportedly</a> considering allowing Direct Market Access (DMA) to retail investors. If the regulator goes ahead with the decision, India’s broking industry is looking at a major change which could possibly also threaten their existence. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stock </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 27 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India Infoline </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹71.30 (-3.26%) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Edelweiss </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹77.75 (-4.43%) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ICICI Securities </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹493 (-8.3%) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Geojit Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹35.45 (-9.57%) </td></tr></tbody></table> The big beneficiary will be <keyword id="35140" type="CITY" weightage="20" keywordseo="BSE">BSE</keyword> ⁠— India's oldest stock exchange that is also a listed company ⁠— as well as the National Stock Exchange, which is preparing for an IPO. The stock of BSE rose 9% in trade today after the report. Nithin Kamath, co-founder of <keyword id="759851" type="COMPANY" weightage="20" keywordseo="Zerodha">Zerodha</keyword>, one of the biggest online stock trading platforms in India, wrote on Twitter that DMA has always been available for institutions, but through a broker. “Can this be offered to retail without a broker? Yeah, but retail investors use a broker for the platform (UI, UX, different order types, reporting, etc) on which they trade, DMA is not suitable. The biggest task for a broker is handling customer queries, complaints, etc. The industry has tens of thousands of employees for this. Can exchanges take over this and also act as a regulator to regulate itself when it comes to customer grievances? Maybe not,” he wrote. More and more millennials are moving to stock trading, as financial awareness has increased. The Indian online trading industry has risen quickly over the years. According to a report by HDFC Securities dated March 2019, Industry internet trading share has increased from 22% in FY13 to 29% in FY18. The top 10 brokers alone contribute to over 63% of the industry size, according to a report by ICICI Securities. Here are the top stock broking platforms for retail investors in India, who will be impacted by the move. <div type="image" title="fintech report" msid="77198149" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;br&amp;gt;&amp;lt;span class=&amp;quot;redactor-invisible-space&amp;quot;&amp;gt;&amp;lt;/span&amp;gt;&amp;lt;/p&amp;gt;"></div> SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/news/kotak-mahindra-bank-saw-rise-in-loans-under-moratorium-but-it-isnt-the-worst-hit/articleshow/77196435.cms">Kotak Mahindra Bank saw rise in loans under moratorium but it isn't the worst hit</a> <a href="https://www.businessinsider.in/stock-market/markets/news/earnings-of-companies-like-ril-tech-mahindra-hdfc-and-others-are-all-set-to-be-announced-this-week/articleshow/77189938.cms">RIL, Tech Mahindra earnings, options expiry and geopolitical events – top things that will move Sensex and Nifty 50 this week</a>

You Searched For "direct market access" and got 11 results

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You Searched For "direct market access" and got 11 results

Startups demand angel tax elimination, incentives on investments in upcoming budget

ANI

Stock investors in China lose access to key data as exchanges stop reporting sentiment indicator

Kelly Cloonan

China's attempts to save its flailing housing market haven't boosted confidence among top Wall Street analysts

Kelly Cloonan

RBI to soon launch app to enable retail investors to participate in govt bonds

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