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We live in the experience era – a world where a brand’s success depends on the experience it delivers to its customers. Imagine this: Just one bad experience is enough for about 32 percent of customers to stop doing business with a brand they loved (PwC study). Across industries, firms are therefore redirecting their efforts in effectively providing the most relevant experiences to customers across the value chain. A large part of this ‘experience’ approach today is unsurprisingly digital-driven. Digital adoption witnessed a giant leap in the last two years, influenced largely by the global pandemic and changes in customer behavior. Enterprises were too quick to invest on building their digital capabilities to shift to new models to survive when the pandemic hit, recover faster and grow in the post-pandemic economy. Statistics indicate that India’s consumer digital economy is expected to be a US$800 billion market in 2030, with a predicted 10X growth from 2020. And quite clearly, brands understand the necessity to engage their customers through the right digital experiences. The way they interact and involve the customers is evolving in unprecedented ways. <cmsannotation type="cmsannotation" annotationid="Why Digital Experience Platforms?" comment="subhead" text="Why Digital Experience Platforms?">Why <keyword id="2200906" type="General" weightage="20" keywordseo="digital-experience" source="Orion">Digital Experience</keyword> Platforms?</cmsannotation> As brands transition to providing more consistent and comprehensive multi-channel experiences to customers across touch points, Digital Experience Platforms are fast emerging as preferred alternatives. So, what exactly is DXP? Here’s the popular definition coined by Gartner - “A <keyword id="14132028" type="General" weightage="20" keywordseo="digital-experience-platform" source="Orion">digital experience platform</keyword> (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi experience customer journeys.” What really stands out in this definition is how disparate pieces promise to come together to serve a common goal – keeping the customer happy! In the digital era, customers expect personalized and always connected experience in real-time. Traditional siloed approaches often come with significant constraints in providing this cohesive experience across channels –web, mobile app, social and even physical touchpoints. That’s exactly why DXP is gaining momentum. It allows for optimum usage and continuous improvement of these various digital channels while providing centralized control over multiple assets. Bridging the gap between multiple technology layers and business functions is the biggest challenge that today’s technology and marketing leaders face. The shift from information silos to a more unified approach makes DXP a compelling proposition for leaders. The key building blocks of DXP include content management, analytics, personalization, digital asset management, and customer data management aligned to meet business goals and innovation. Until now, businesses rely on different digital technologies to meet different goals in this journey. For example, portals for content aggregation, the good-old CMS for content management, analytics for behavioral tracking and so on. With DXP, these technologies meet to provide an integrated and seamless experience to customers across touchpoints while the brand can centrally control these elements. <cmsannotation type="cmsannotation" annotationid="Redefining ‘Xperiences’" comment="subhead" text="Redefining ‘Xperiences’">Redefining ‘Xperiences’</cmsannotation> Brands are rethinking the whole concept of digital experience in today’s market. Their strategies no more revolve around getting more people to buy your products and services through digital channels. Businesses are aiming to be more collaborative and are in the process of shaping a consistent and positive relationship with customers. In the increasingly competitive market with innovative models, there is absolutely no room for error. As brands build products for the Next Billion Users in markets like India, customer engagement is critical. DXP can form the foundation of this engagement model by helping brands to ‘listen’ to their customers, act upon the data more spontaneously and create an experience that every customer can relate to. Quite interestingly, DXP cuts across an organization’s multi-layered experience value chain, addressing customers, employees and partners all at once. Employees especially are key stakeholders in drawing up compelling customer journeys. Employee experience almost always directly influences customer experience. Combining these often-disconnected pieces could potentially transform digital experiences for the better. <cmsannotation type="cmsannotation" annotationid="The way forward" comment="subhead" text="The way forward">The way forward</cmsannotation> The global digital experience platform market size is estimated to reach USD 30.41 billion by 2030, registering a CAGR of 13.3% over the forecast period, according to a recent report by Grand View Research, Inc. Further, the explosion of data, integration of advanced technologies like AI (artificial intelligence), ML (machine learning) and advanced analytics have led to the availability of increasingly sophisticated DXP product offerings in the market. The cloud segment of DXP is expected to grow at higher rates in the coming days. As brands buckle down on deciphering customer needs and fine-tuning customer journeys, DXP is predicted to play a central role. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/which-devices-will-support-ios-16-and-ipados-16-upgrade/articleshow/92050520.cms">iOS 16 update – here are the devices that will support iOS 16 and iPadOS 16</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/business/startups/news/flexiloans-com-bags-90-million-to-cover-six-years-of-journey-in-one-year/articleshow/92041187.cms">FlexiLoans.com bags $90 million to cover six years’ of journey in one year</a>

Digital experience platforms stop customers from abandoning brands after a bad experience

<ul><li>The best performing ads are customised to the platforms, says <keyword id="2693241" type="General" weightage="20" keywordseo="analytics-company" source="Orion">analytics company</keyword> <keyword id="1199021" type="General" weightage="20" keywordseo="kantar" source="Orion">Kantar</keyword>. </li><li>Bharat is a fast-growing market for the premium segment, but its ads have to be different. </li><li>The rural consumer wants her product first, entertainment next; and the ad message needs to be clear and simple, says the Kantar report. </li><li>Low testing of ads is the reason why some campaigns have to be withdrawn. </li></ul>Advertisers have 15 seconds to make their point, before ‘digital’ India either flips, skips or switches off from the ad in front of them. And these shorter ads are getting better if a report by marketing analytics company Kantar is to be believed. As of 2022, 17% of the shorter ads that were tested, cleared the threshold for creativity and effectiveness— as opposed to 7% a year earlier. The rampant popularity of short form video content has made it tougher for advertisers to keep it sharp and singular with vivid dramatisations. <keyword id="169310" type="General" weightage="20" keywordseo="digital-advertising" source="Orion">Digital advertising</keyword> is growing but those ads that are customised to the platforms are the ones which do better, Soumya Mohanty, managing director and chief client officer at Kantar, tells Business Insider India. Content can be the same, but it has to be customised. “Earlier, a TV ad used to be put online – that’s changing. It has to be customised to the platform, but the challenge is to do so in a way without losing coherence. When I see an ad on FB (Facebook) or YouTube, they turn out to be totally different and that doesn’t help, so integration has to be there,” Mohanty says, explaining how the ad world is fast-evolving. The importance of coherence in the performance of an ad has doubled in importance since 2015, as compared to the pre-2014 era, the Kantar report says. While mediums are different, communication should be similar across TV, YouTube, OOH, print and banner videos. OOH refers to out-of-home advertising and includes billboards, posters etc. What does Bharat want? The eyeball share of ads have been suffering as the number of screens are rising, but the essence of what India wants in ads is the same, observes Kantar. “India wants stories and emotions,” says Mohanty. Then there is an emerging area of buyers who necessitate brands to customise it to their sensibilities too — Bharat. The pie of rural and small town consumers is rising. The market is seeing 2.4x faster growth in rural areas compared with urban areas across premium segments in home, personal and food &amp; beverage (F&amp;B) categories, says the Kantar report. The rural consumer wants her product first and entertainment next; and the ad message needs to be clear and simple without metaphors, and should signal cultural familiarity. “It’s not that you can’t show them an aspirational product or a lifestyle, but do not show them something they are not comfortable with,” says Mohanty. In the last few months, a lot of ads have failed both at the urban, rural and even national level. Mohanty believes that the reason for the same is low testing of ads. “It’s because people decide to go with their gut feeling instead of testing. During testing, red flag ads always get caught. And brands should never do anything that they have to take back,” Mohanty says. Kantar has assessed a multitude of ads to pick the most effective ones across categories. Hindustan Unilever won the most laurels with wins across three categories — ‘food and beverage’, ‘home care’ and ‘un-stereotype’ for Red Label, Surf Excel and Bru, respectively, for TV medium. Welspun walked away with the top honours in the digital category for its QuickDry towel ad.

Digital advertising is growing and ads customised to platforms work best: Kantar

The internet is decades old, but many of its fundamental aspects remain the same. It's a collection of networks that constantly communicate with each other to create a more extensive worldwide web. Over time, instead of a ticking broadband modem, we now have high-speed fibre-optic broadband that allows for faster data transfer. One fundamental aspect of the internet, embedded in all that data being transferred, has shaped a lot of how we engage with brands - <keyword id="118638" type="PERSON" weightage="20" keywordseo="Cookies">cookies</keyword>. A cookie is a small file that gets stored on your computer and keeps a note of your browsing history or behaviour. From saving your browsing preferences to recording your taste in books, it can do everything. This small functionality completely changed how we use the internet as it enabled developers and by extension brands to know their customers better. <cmsannotation type="cmsannotation" annotationid="How the cookie crumbles" comment="subhead" text="How the cookie crumbles">How the cookie crumbles</cmsannotation> Cookies were a eureka moment for marketing and advertising teams. Instead of relying on mass-marketing tools like outdoor hoardings and televisions, marketers could now understand their customers' needs at an individual level and directly address them. In this digital age, <a href="https://www.businessinsider.in/tech/news/adobe-summit-2021-empowering-a-digital-first-economy-through-personalisation/articleshow/82477417.cms">businesses that have an edge over personalisation win the long-term game</a> and cookies enable automation like never before. However, cookies have been getting a bad name because advertising companies share user metadata with each other for better targeting. These are specifically called third-party cookies (a tracker on websites created by a company other than the website owner) and ad networks depend on them the most. However, with the world gravitating toward securing user identity and data and complying with evolving privacy regulations, companies are now exploring safer methods of ad personalisation, with many exploring cookieless tracking as a solution. <div type="ExtQuote" text="The preservation of our customers' privacy has long been a priority for IBM. With first-party data rising in importance in this new era, we place tremendous value on our close collaboration with strategic partners such as Adobe to put the interests of consumers at the forefront of what we do." auname="Jason Andrews, Vice President for Digital Marketing at IBM"></div> <cmsannotation type="cmsannotation" annotationid="Personalisation minus the privacy concerns" comment="subhead" text="Personalisation minus the privacy concerns">Personalisation minus the privacy concerns</cmsannotation> Over the last few years, brands have realised that privacy is sacrosanct and any data leakage can be detrimental to long-term audience acquisition, growth, and retention. Customers, in turn, expect companies to be more transparent about their data collection practices and cut down on third-party sharing - all the while expecting relevant and personalised communications and experiences. While this challenges the current status quo of the marketing and advertising industry, it also offers an opportunity to those who can think outside the box. Apple and Firefox have already blocked third-party cookies, and Google plans to follow suit soon. What this means is the metadata collected by the cookie shall remain between you (the user) and the website. There's no third-party sharing, helping build a stronger one-to-one relationship. Research from the Winterberry Group and Interactive Advertising Bureau (IAB) shows that spending on first-party tracking is rising. More than half of the respondents have already adjusted their budgeting to accommodate the change. comScore says that 55% of cookies today are overstated, and 35% fail to figure out demographics accurately. Since browsers are now clamping down on cookies, brands will find it difficult to track unknown visitors on their digital properties including websites, in turn, reducing their ability to deliver a personalised experience and target ads. Hence it is becoming important for brands to recalibrate their customer acquisition strategy and prioritise quality permission-based first-party collection to be able to provide customers with most relevant personalised experiences using information customers choose to share. <div type="ExtQuote" text="As consumers, we now expect personalized brand experiences while being in control of the data we share. With Adobe Real-time CDP, we are partnering with brands to deliver relevant, responsive and respectful experiences through first-party data." auname="Anil Chakravarthy, Executive Vice President and General Manager, Digital Experience Business and Worldwide Field Operations at Adobe"></div> <div type="Youtube" id="ZRhaD1pQVPM" title="Adobe Announces Industry’s First CDP Architected For First-Party Data" thumbUrl="https://i.ytimg.com/vi/ZRhaD1pQVPM/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="How is Adobe pioneering a cookie-less future" comment="subhead" text="How is Adobe pioneering a cookie-less future">How is Adobe pioneering a cookie-less future</cmsannotation> <a href="https://news.adobe.com/news/news-details/2021/Adobe-Announces-Industrys-First-CDP-Architected-For-First-Party-Data/default.aspx">Adobe Real-time Customer Data Platform (CDP)</a> is industry’s first CDP architected for <keyword id="11246893" type="UNKNOWN" weightage="20" keywordseo="first-party-data">first party data</keyword>. It acts as a centralised hub for first-party data, and helps build a customer's profile over time. The platform is connected with Adobe Target, a tool that ingests information and makes it easier to orchestrate personalise experiences across the customer journey. As the name suggests, it works in real-time. Adobe CDP steadily monitors user behavior, leveraging artificial intelligence and machine learning to trigger registration or consent from them at the right time. It is also able to incorporate collaboration between brands to expand first party data sets without compromising sensitive user information. Thanks to ‘Segment Match’ - an innovation unveiled at Adobe Summit 2021, an apparel retailer can now team up with a jewellery brand to strategically target customers and offer an in-sync experience. Unlike the current norm, one visit to a clothing e-store won't bombard you with ads from a hundred other sellers. Similarly, businesses can utilise ‘Look-Alike Segments’ to grab customers with similar interests or attributes. It helps create a new database for marketers that can be synced along with Segment Match to give a more detailed outlook. Adobe also launched a B2B edition that lets businesses enter the B2C segment directly. Market insights are the most difficult to find, and this is the massive gap Adobe intends to fill. <cmsannotation type="cmsannotation" annotationid="What does the future hold?" comment="subhead" text="What does the future hold?">What does the future hold?</cmsannotation> Cookies have been an integral part of the internet and we’re not entirely getting rid of them, just finding a middle ground where both personalisation and privacy are achieved. Early adopters have the maximum lead, and with privacy and ethics gaining centre stage, marketers need to revisit their strategies. Privacy is no longer a privilege, but a fundamental right that’s now extended to everyone on the internet. And the companies that understand this sooner, shall excel faster. <div type="ExtQuote" text="Essentially, marketers need to retool their customer acquisition stack in a way that will eliminate the exclusive reliance on third party cookies. While these are not all the things that are changing, what’s not changing is that first party cookies are not going away, and customer acquisition isn’t going away. But how you do this must take consumer privacy and choice into consideration." auname="Amit Ahuja, VP, Experience Cloud Platform &amp; Products, Adobe"></div> To know more about Adobe’s vision to equip businesses in a cookieless world, watch this <a href="https://business.adobe.com/summit/2021/sessions/reaching-customers-in-a-cookieless-world-s951.html">session</a> at Adobe Summit 2021 on demand now. DISCLAIMER: This article is in partnership with Adobe.

Ensuring personalisation in a cookieless world

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Daniel GoodmanCome join the Business Insider team.</div></div></div>Business Insider is hiring an Audience Development Manager to join our fast-growing Business Development team. We're the dynamic digital publishing company behind Business Insider, Tech Insider, and INSIDER.The Audience Development Manager's mission is to 1) understand the ever-evolving world of social networks and platforms, 2) maintain running analysis of those platforms and company performance, 3) interpret data related to those platforms, and 4) put stats into actionable plans.This role is situated on the business side of the company and involves collaboration with the analytics, editorial, product, and tech teams to evaluate and execute opportunities for audience growth. The ideal candidate for this role has experience in digital media working on distribution across social platforms, in addition to experience with analytics. Importantly, this person understands and has a passion for content that works on the web.Responsibilities<ul><li>Develop and manage relationships with existing and new social media platforms to grow readership across all sites</li><li>Partner with teams across the organization to develop and enhance the BI social media strategy (editorial, analytics, sales/studios, product/tech)</li><li>Develop and deliver regular and ongoing reports on audience development initia tivesUse analytics to create plans and collaborate to put them into action</li><li>Embrace experimentation and constantly iterate to maximize distributed reach and revenue</li></ul> Qualifications<ul><li>At least 2-4 years of experience at a digital news organization</li><li>Familiarity with digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc.)</li><li>Hands on knowledge of social media platforms (Facebook, Twitter, Snapchat, Tumblr, Instagram, Pinterest, YouTube, to name a few)</li></ul> To succeed in this role, you will need<ul><li>A passion for the digital media space and web content</li><li>Ability to stay up-to-date on industry developments and competitors and to be active in the media communityExtremely strong organizational and analytical skills</li><li>Strong verbal and written communication skills</li><li>Facility with Excel; analytic mindset</li></ul> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/artists-wont-perform-donald-trump-inauguration-president-elect-kiss-rkelly-moby-celine-dion-garth-brooks-2017-1">Here are all the musicians who declined to perform at Trump's inauguration so far</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="BjNjJ3ODE6JwrxSs6WXXSQ8bCVZqSVI5" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

Business Insider is hiring an Audience Development Manager

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Verizon will acquire AOL for $4.4 billion, or $50 per share.That's a 17% premium over AOL's Monday closing price of $42.59."Verizon's vision is to provide customers with a premium digital experience based on a global multiscreen network platform," <a href="http://www.verizon.com/about/news/verizon-acquire-aol">Verizon CEO Lowell McAdam said</a>. "This acquisition supports our strategy to provide a cross-screen connection for consumers, creators and advertisers to deliver that premium customer experience."AOL's brands include, The Huffington Post, TechCrunch, and Engadget.According to the press release, AOL CEO Tim Armstrong will continue to run AOL operations after the deal closes."The visions of Verizon and AOL are shared; the companies have existing successful partnerships, and we are excited to work with the team at Verizon to create the next generation of media through mobile and video," Armstrong said.Here's the full text of Verizon's announcement:<h2 style="padding-left: 30px;">Verizon to Acquire AOL</h2><h3 style="padding-left: 30px;">Deal Creates Unique and Scaled Digital Media Platforms for Consumers, Advertisers and Partners</h3>NEW YORK - Taking another significant step in building digital and video platforms to drive future growth, Verizon Communications Inc. (NYSE, Nasdaq: VZ) today announced the signing of an agreement to purchase AOL Inc. (NYSE: AOL) for $50 per share -- an estimated total value of approximately $4.4 billion. Verizon's acquisition further drives its LTE wireless video and OTT (over-the-top video) strategy. The agreement will also support and connect to Verizon's IoT (Internet of Things) platforms, creating a growth platform from wireless to IoT for consumers and businesses.AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising industry. AOL's key assets include its subscription business; its premium portfolio of global content brands, including The Huffington Post, TechCrunch, Engadget, MAKERS and AOL.com, as well as its millennial-focused OTT, Emmy-nominated original video content; and its programmatic advertising platforms.Lowell McAdam, Verizon chairman and CEO, said: "Verizon's vision is to provide customers with a premium digital experience based on a global multiscreen network platform. This acquisition supports our strategy to provide a cross-screen connection for consumers, creators and advertisers to deliver that premium customer experience."He added, "AOL has once again become a digital trailblazer, and we are excited at the prospect of charting a new course together in the digitally connected world. At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams."Tim Armstrong, AOL chairman and CEO, will continue to lead AOL operations after closing.Armstrong said, "Verizon is a leader in mobile and OTT connected platforms, and the combination of Verizon and AOL creates a unique and scaled mobile and OTT media platform for creators, consumers and advertisers. The visions of Verizon and AOL are shared; the companies have existing successful partnerships, and we are excited to work with the team at Verizon to create the next generation of media through mobile and video."The transaction will take the form of a tender offer followed by a merger, with AOL becoming a wholly owned subsidiary of Verizon upon completion.The transaction is subject to customary regulatory approvals and closing conditions and is expected to close this summer.Verizon expects to fund the transaction from cash on hand and commercial paper. The company also continues to expect to return to pre-Vodafone transaction credit ratings in the 2018-2019 timeframe.Transaction advisers for Verizon were LionTree Advisors; Guggenheim Partners; and Weil, Gotshal &amp; Manges. AOL advisers were Allen &amp; Company LLC and Wachtell, Lipton, Rosen &amp; Katz. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/roar-filmed-with-100-untamed-lions-movie-injured-2015-4">70 people were injured while filming this movie with 100 untamed lions</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="Nzc3hmdDr4a5heo3T-j-WFkV1wYM_fEN" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

VERIZON IS BUYING AOL

<keyword id="6393116" type="CITY" weightage="20" keywordseo="Verizon">Verizon</keyword>, the US telecom major has acquired digital media company <keyword id="73644" type="COMPANY" weightage="20" keywordseo="AOL">AOL</keyword> for $4.4 billion. The acquisition will not only allow greater access to AOL’s global content brands which includes The Huffington Post, TechCrunch, Engadget, Makers and AOL.com but also the company’s advertising business. 
	 According to reports, since <keyword id="242415" type="PERSON" weightage="20" keywordseo="Tim-Armstrong">Tim Armstrong</keyword> took charge of the company in 2009, the digital media company’s fortunes turned around especially the advertising arm, AOL Platforms. However, the primary revenue streams for the company remains its subscription business as well as it global content portfolio. 
	 
	Reports have suggested that acquisition will allow Verizon to use AoL’s advertising services, which is considered to be one-stop shop for many—from analytics to tools for customers to other services. 
	 
	This is very much in sync with Verizon’s plans to launch digital video services, which in turn can now use AoL’s advertising expertise. 
	 
	It should be noted that the deal is also expected to further drive Verizon’s LTE wireless video and OTT (over-the-top video) strategy. “Verizon’s vision is to provide customers with a premium digital experience based on a global multiscreen network platform. This acquisition supports our strategy to provide a cross-screen connection for consumers, creators and advertisers to deliver that premium customer experience,” said Lowell McAdam, Verizon chairman and CEO. 
	 
	Sharing a similar sentiment, Tim Armstrong AOL chairman and CEO, stated, ““Verizon is a leader in mobile and OTT connected platforms, and the combination of Verizon and AOL creates a unique and scaled mobile and OTT media platform for creators, consumers and advertisers. The visions of Verizon and AOL are shared; the companies have existing successful partnerships, and we are excited to work with the team at Verizon to create the next generation of media through mobile and video.” 
	 
	Armstrong will continue as the chairman of the company once the acquisition is completed by the end of summer. At present, the deal is subject to regulatory approvals.

Verizon acquires AOL for $4.4 billion

<ul><li><keyword id="618493" type="CITY" weightage="20" keywordseo="digital-marketing">Digital Marketing</keyword> is an evolution of marketing using internet and technology-based methods and <keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">digital</keyword> channels.</li><li>Digital marketing is among the most in-demand jobs, globally and in <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>.</li><li>Business Insider brings you various openings in marquee companies for digital marketing roles in metro cities.</li></ul>Digital marketing is among the most in-demand jobs, globally and in India. The major reason behind this is that digitisation is ever-evolving and every brand requires a specialist to cope with this growing technology. Digital Marketing is an evolution of marketing using internet and technology-based methods and digital channels. Business Insider brings you various openings in marquee companies for digital marketing roles in metro cities — 1. Boston Consulting Group The American management consulting company is scouting for a <a href="https://careers.bcg.com/job/13276BR/Specialist-Digital-Marketing?utm_campaign=google_jobs_apply&amp;utm_source=google_jobs_apply&amp;utm_medium=organic">Digital Marketing Specialist</a> for its New Delhi office. Experience and qualifications — A minimum of 4-5 years of experience in digital marketing with excellent understanding of all digital marketing concepts. The candidates should have post graduation/graduation in mass communication or a relevant field. Day to day task — Develop social media strategies and provide creative ideas for content marketing to promote on digital channels. 2. Ola The Indian ridesharing company is hunting for a talented Digital Marketing Specialist for its Benagluru office. Experience and qualifications — At least 2-4 years of experience in campaign and budget management with high tech consumer growth startups. Day to day task — Create, manage and optimise campaigns across all digital channels including Google, Facebook, Instagram, YouTube, and others. 3. Myntra The Indian fashion e-commerce company is looking for a young professional <a href="https://boards.greenhouse.io/myntra/jobs/5436913002?gh_src=bb272d8c2&amp;s=LinkedIn&amp;source=LinkedIn">Digital Marketing Associate</a> in Bengaluru. Experience and qualifications — The candidate should have over 3 years of experience in search engine optimisation (SEO) with an MBA degree in any discipline from a Tier I/II institution. Day to day task — Conduct relevant SEO audits for ongoing optimisation and review the business's content on a regular basis to identify opportunities and points of improvement. 4. Hotstar The online streaming and video entertainment platform is hiring a qualified <a href="https://jobs.lever.co/hotstar/96a3caea-2938-4e3c-a37e-9a56d6b21882">Digital Marketing professional</a> in Mumbai. Experience and qualifications — 4-6 years of relevant experience with digital media with an MBA degree in any discipline. Day to day task — Manage all digital campaigns, from ideation to media planning to optimisation and performance analysis. 5. Amazon The multinational e-commerce giant is scouting for an innovative <a href="https://www.amazon.jobs/en/jobs/1652842/digital-marketing-specialist?cmpid=SPLICX0248M&amp;utm_source=linkedin.com&amp;utm_campaign=cxro&amp;utm_medium=social_media&amp;utm_content=job_posting&amp;ss=paid">Digital Marketer</a> in Karnataka. Experience and qualifications — The candidate should have over 3 years of marketing experience. The ideal candidate should be social media savvy and up to date with the latest emerging trends and tactics. Day to day task — Measure and report performance of all digital marketing campaigns and assesses against goals. 6. Tata Cliq The flagship digital commerce initiative by Tata Group is hiring a <a href="https://jobs.lever.co/tataunistore/9b04ce33-16bc-4dc3-a6bc-b9198225527e">Digital Marketing Manager</a> in Mumbai. Day to day task — The candidate will be responsible for identifying and executing campaigns across new channels for both brand and performance marketing. 7. Unacademy The Indian educational technology company is hunting for a <a href="https://apply.workable.com/unacademy/j/8037C6BBD1/">Digital Marketing Director</a> in Bengaluru. Experience and qualifications — Minimum 10 years of experience in performance marketing, with experience of leading a team. The candidate should be an MBA degree holder in marketing or any other relevant field. Day to day task — Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions. 8. <keyword id="7442680" type="UNKNOWN" weightage="20" keywordseo="warner-media">Warner Media</keyword> The American multinational mass media conglomerate is looking for a powerful portfolio of a <a href="https://warnermediacareers.com/global/en/job/WAMEGLOBAL185662BREXTERNALENGLOBAL/Manager-Digital-Marketing?utm_source=linkedin&amp;utm_medium=phenom-feeds">Digital Marketing Manager</a> in Mumbai. Experience and qualifications — 8-10 years of work experience in digital marketing with a postgraduate degree preferably in marketing communications or related field. Day to day task — Provide insight into what works for the India market for better optimising of social infrastructure. 9. Swiggy India’s online food ordering and delivery platform is looking for a highly motivated and talented <a href="https://careers.swiggy.com/#/careers?src=linkedin&amp;p=eyJwYWdlVHlwZSI6ImpkIiwiY3ZTb3VyY2UiOiJsaW5rZWRpbiIsInJlcUlkIjozMzIxLCJyZXF1ZXN0ZXIiOnsiaWQiOiJsaW5rZWRpbiIsImNvZGUiOm51bGwsIm5hbWUiOiIifX0%3D&amp;reqid=3321">Digital Marketing Specialist</a> in Bengaluru. Experience and qualifications — Minimum 3 years of experience in digital marketing with background in setting optimising performance-based campaigns across Google Ads, search marketing, Facebook ads, and programmatic advertising. Day to day task — The major responsibilities include planning, implementing, and monitoring of the digital marketing campaigns across all digital channels. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/bank-po-and-clerk-exams-these-are-a-few-tips-and-tricks-that-can-help-you-clear-them/articleshow/85230720.cms">Bank PO/clerk exams: These are a few tips and tricks that can help you clear them</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/investment/news/these-free-cryptocurrency-courses-offer-everything-you-need-to-know-about-diving-into-the-crypto-market/articleshow/85369694.cms">These free cryptocurrency courses offer everything you need to know about diving into the crypto market</a>

Digital marketing jobs: Ola, Swiggy, Warner Media and more are hiring across India

New Delhi, Infogain, a Silicon Valley-based <keyword id="810151" type="PERSON" weightage="20" keywordseo="digital-platform">digital platform</keyword> and <keyword id="10490223" type="UNKNOWN" weightage="20" keywordseo="software-engineering-company">software engineering company</keyword>, has acquired Absolutdata, a San Francisco Bay Area based AI and <keyword id="10490222" type="UNKNOWN" weightage="20" keywordseo="advanced-analytics-company">Advanced Analytics company</keyword>. Absolutdata's award-winning 'NAVIK AI' platform and 300 data scientists will significantly enhance Infogain's ability to engineer superior business outcomes for its clients through the use of cutting-edge AI and Analytics, Infogain said in a statement. Infogain's CEO Sunil Bhatia said: "Infogain's acquisition of Absolutdata completes our three-pronged acquisitions strategy to help customers' increasing demand for adopting digital platforms by employing strategy and experience, <keyword id="6899273" type="UNKNOWN" weightage="20" keywordseo="Cloud-Transformation">cloud transformation</keyword>, and advanced analytics and AI services". Bhatia added that the acquisition will increase Infogain's presence in additional market segments such as CPG, telecom, and pharma. Absolutdata's CEO Anil Kaul said: "Companies across the globe are increasingly looking towards a combination of Technology and AI/Analytics to drive scalable, sustained &amp; profitable business growth. The Covid-19 pandemic has further accelerated digital transformation across organisations. We are thrilled to be joining the Infogain team as we share a like-minded commitment to driving business success through disruptive technologies." "As a unified team and company, we are very well positioned to service our clients' requirements comprehensively and innovatively, as well as providing tremendous growth opportunities for Absolutdata employees," he said. This acquisition, Infogain's third in 14 months, follows its acquisitions of Houston-based Silicus Technologies and Seattle-based Revel Consulting. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-mrs-bectors-ril-bharti-airtel-vodafone-idea-ilfs-interglobe-aviation-future-group-deepak-nitrite-jubilant-foodworks-and-others/articleshow/79933826.cms">Top stocks to watch – Mrs Bectors, RIL, Bharti Airtel, Vodafone Idea, IL&amp;FS, InterGlobe Aviation, Future Group, Deepak Nitrite, Jubilant FoodWorks, and others</a> <a href="https://www.businessinsider.in/business/corporates/news/india-will-have-to-pay-cairn-1-2-billion-ending-one-of-the-biggest-tax-disputes-of-the-decade/articleshow/79934284.cms">India will have to pay Cairn $1.2 billion ending one of the biggest tax disputes of the decade</a> <a href="https://www.businessinsider.in/stock-market/news/mrs-bectors-food-ipo-investors-saw-their-money-double-on-listing-day/articleshow/79934860.cms">Mrs Bector’s Food IPO investors saw their money double on listing day</a>

Infogain acquires AI and Advanced Analytics firm Absolutdata

Manchester <keyword id="18448" type="General" weightage="80" keywordseo="city" source="Orion">City</keyword> has announced a new regional partnership with <keyword id="2003276" type="General" weightage="100" keywordseo="jio" source="Orion">Jio</keyword> Platforms Limited ("Jio"), that will see India's leading digital services brand become the Club's Official Mobile Communications Network Partner in India. The partnership was enabled and supported by <keyword id="10660050" type="General" weightage="50" keywordseo="rise-worldwide" source="Orion">RISE Worldwide</keyword>, a <keyword id="10926" type="General" weightage="50" keywordseo="reliance" source="Orion">Reliance</keyword> initiative, India's largest sports and entertainment company. Through this partnership, Man City and Jio will collaborate on a variety of engaging experiences that fans will be able to access through Jio's digital ecosystem comprising JioTV, <keyword id="3390853" type="General" weightage="50" keywordseo="myjio" source="Orion">MyJio</keyword>, Jio STB, JioEngage and other applications and platforms, in addition to exclusive giveaways and in-market activities. As part of the new agreement, Man City's OTT platform CITY+ will be integrated into the JioTV platform providing fans in India further access to exclusive club content including match highlights, live Manchester City Women's team and Elite Development Squad fixtures, matchday content and City Studios documentaries. JioTV, a unique proposition from Jio's digital ecosystem, is India's leading digital video platform, giving users access to over 900 channels in 16 languages across 12 genres, making it the second biggest OTT platform globally with over 350 million downloads. In addition to the Jio brand featuring across the club's in-stadia and digital assets, as part of the new deal Jio's associate brands, RISE and Viacom18 will also leverage several partnership rights across their football and sports offerings. Akash Ambani, Chairman of Reliance Jio Infocomm Limited (a wholly-owned subsidiary of Jio Platforms Limited), said: "We are excited to announce Jio's exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India." Ferran Soriano, Chief Executive Officer, of City Football Group, said: "We're pleased to welcome Jio as an Official Partner of Manchester City today. The Club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/japanese-startups-look-overseas-as-domestic-market-shrinks/articleshow/96756948.cms">Japanese startups look overseas as domestic market shrinks</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/microsoft-join-hands-with-isro-to-empower-spacetech-startups-in-india/articleshow/96758712.cms">Microsoft join hands with ISRO to empower spacetech startups in India</a>

Jio Platforms partners with football club Manchester City

The <keyword id="11121339" type="General" weightage="20" keywordseo="metaverse" source="Orion">metaverse</keyword> is the latest buzzword that gained more interest after Facebook held an event dedicated to its future plans and <a href="https://www.businessinsider.in/tech/news/facebook-goes-all-in-on-its-metaverse-ambitions-consolidates-itself-instagram-whatsapp-and-others-under-meta/articleshow/87352752.cms">renamed itself to ‘Meta’</a>. While the metaverse discussions have been in the light for months, many global tech companies are now announcing their plans on their own metaverses. It may be easy to understand that <keyword id="399907" type="General" weightage="20" keywordseo="meta" source="Orion">Meta</keyword> can create the <a href="https://www.businessinsider.in/tech/news/nike-to-soon-start-selling-virtual-sneakers-clothes-and-accessories/articleshow/87505392.cms">metaverse</a> but the possibilities are endless for this new internet world. It’s not just social media, but dating, gaming, collaboration, shopping, and a lot more can take place in the metaverse. Here’s what metaverse means in simple words The metaverse is broadly known as this immersive digital or virtual world where people interact with each other through their digital avatars. Here, people can socialise, shop, have immersive experiences, collaborate on projects, and more. There’s a new company almost every other day announcing their plans about the metaverse so let’s take a look at what exactly these companies have in mind. Meta (Facebook) Meta is probably the most invested in the metaverse right now. It defines the metaverse as “the next evolution of social connection.” Meta’s metaverse is going to be all 3D with digital avatars teleporting to different spaces, holograms, immersive gaming, and it will also feature crypto and NFTs. Meta will also create virtual homes known as ‘Horizon Home’ where you will be able to invite friends just like you do in real life. It’s kind of like Roblox but in a more immersive way. <div type="image" title="img (8)" msid="87663983" hostid="261" caption="&amp;lt;p&amp;gt;Horizon Home by Meta will let you invite friends to your virtual home just like you do in real life. &amp;lt;/p&amp;gt;"></div> There’s also ‘Horizon Marketplace’ where people will be able to sell 3D digital items which will help creators and developers earn money. Meta will also create spaces for gaming, working, and exercising too. Not just that, you will also be able to do advanced learning in the metaverse like medical students practising how to use instruments. Meta already has Oculus VR headsets for virtual experiences, and it’s also working on AR glasses called ‘Nazaré’ for holograms. Microsoft Microsoft wants to make virtual meetings more immersive with the introduction of 3D avatars and interactive spaces on Teams. There’s <a href="https://www.businessinsider.in/tech/news/microsoft-is-bringing-3d-avatars-and-metaverses-to-teams/articleshow/87501008.cms">Mesh for Microsoft Teams</a> that will allow people in different physical locations to join collaborative and shared holographic experiences on Teams. Microsoft is also adding 3D avatars to Teams that will be able to take part in meetings when you don’t feel like turning the camera on. <div type="image" title="ezgif.com-gif-maker (23)" msid="87664001" hostid="261" caption="&amp;lt;p&amp;gt;Microsoft will let people socialise, collaborate and work with each other through immersive spaces in Teams.&amp;lt;/p&amp;gt;"></div> Microsoft also plans on building metaverses within Teams which will be immersive spaces. Initially, Mesh for Teams will roll out with pre-built immersive spaces for meetings and social mixers. It will also let organisations build metaverses within Teams where these avatars can “mix and mingle, collaborate on projects and experience those serendipitous encounters that spark innovation.” Tencent Chinese tech giant <a href="https://www.businessinsider.in/tech/news/more-and-more-chinese-tech-giants-including-search-engine-baidu-are-trademarking-metaverse-terms-even-as-china-continues-to-issue-warnings-about-it/articleshow/87534740.cms">Tencent </a>also has plans for the metaverse. The company talked about its visions for the metaverse in different areas like gaming where it could make multiple games under one common IP, an infrastructure for users to make games and different gaming experiences within one game. It’s also planning a more gamified social network, and user-operated communities like Discord but with video bots for a more immersive experience. Roblox, Epic Games Roblox already offers a somewhat metaverse-like world where players can interact with each other. The company wants to build on this functionality, and also offer activities that people can take part in with other players. <div type="image" title="img (9)" msid="87664010" hostid="261" caption="&amp;lt;p&amp;gt;Marshmello&amp;#39;s virtual concert in Fortnite.&amp;lt;/p&amp;gt;"></div> <a href="https://www.businessinsider.com/epic-games-ceo-tim-sweeney-fortnite-unreal-engine-2019-3">Epic Games </a>is also ahead in the metaverse race with its popular game Fortnite where players can purchase items from Balenciaga, watch concerts and more. The company secured a $1 billion funding earlier this year which it said would be used to work on its long-term vision for the metaverse. Disney <a href="https://www.businessinsider.in/tech/enterprise/news/disney-ceo-bob-chapek-confirms-the-company-will-build-its-own-metaverse/articleshow/87641073.cms">Disney</a> is also preparing to create its own metaverse through which it will create “unparalleled opportunities for consumers to experience everything Disney has to offer across our products and platforms, wherever the consumer may be.” Details are still not revealed yet but the company already provides immersive experiences through Disney Movies VR. Dating companies Online dating is also another platform where the metaverse can really work. Tinder’s parent company Match Group announced earlier this month that it is planning to create a dating metaverse with avatar-based virtual experiences which will be available on its suite of dating apps. <a href="https://www.businessinsider.in/cryptocurrency/news/bumble-is-following-in-tinders-footsteps-with-plans-to-enter-the-metaverse-and-lead-the-web-3-0-revolution/articleshow/87665613.cms" data-type="tilCustomLink">Bumble</a> is also considering revamping its Bumble BFF platform by incorporating the metaverse along with blockchain technology and crypto. As mentioned above, the possibilities of the metaverse are endless and cannot be constricted to one single platform. It will not only bring shared experiences for people within one company but also offer cross-platform experiences. This is only the start now and the groundwork has already been laid by companies like Epic Games and Snap but we’re looking at a full-fledged digital shared world that is expected to take years to complete. SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/disney-ceo-bob-chapek-confirms-the-company-will-build-its-own-metaverse/articleshow/87641073.cms" data-type="tilCustomLink">After Facebook, Disney wants to build its own metaverse</a> <a href="https://www.businessinsider.in/tech/news/microsoft-is-bringing-3d-avatars-and-metaverses-to-teams/articleshow/87501008.cms" data-type="tilCustomLink">Microsoft wants to make virtual meetings more immersive with 3D avatars and metaverses</a>

It’s not just Zuckerberg ⁠— here’s how gaming, shopping and dating could look like in the metaverse

<ul><li>The technology major reported a 0.3% growth in dollar revenue in constant currency terms.</li><li>Operating margin of 25% was better than most estimates.</li><li>The company declared a dividend of ₹5 a share along with its earnings.</li><li>These are some of the big deal wins as declared by the management.</li></ul>Technology major <keyword id="385529" type="PERSON" weightage="20" keywordseo="TCS-revenue">TCS revenue</keyword> barely grew in the three months between October and December 2019. However, the Chief Executive Officer (CEO) Rajesh Gopinathan highlighted a slew of large deals that the company bagged in the last quarter. The aggregate TCV for this quarter is $6 billion, adds up to $18 billion for the first three quarters of the fiscal year. It shows the level of activity in the market, the CEO added. These are the new deals and extensions listed by the company in its statement <ul><li>Walgreens Boots Alliance, a leading North American pharmacy retailer, selected <keyword id="6357150" type="ORGANIZATION" weightage="20" keywordseo="tcs">TCS</keyword> as trusted partner to accelerate the work on transforming its critical pharmacy operating system leveraging TCS contextual knowledge. The solution will be cloud native with modern architecture enabling <keyword id="6355515" type="UNKNOWN" weightage="20" keywordseo="business">business</keyword> agility and improved customer's experience. </li><li>Petco, America's leading pet specialty retailer, selected TCS Optumera™, the award-winning AI-powered merchandize optimization suite, to hyper-localize and optimize its store products and space strategies in an integrated way, with greater speed and precision in decision-making, and deliver an improved end-to-end customer experience. </li><li>IAG Tech, part of International Airlines Group, has extended its strategic technology partnership by selecting TCS to support existing datacenter infrastructure and services. This multi-year managed services contract will optimize and support datacenter operations, standardize processes and technologies, and reduce the legacy IT footprint to enable IAG's datacenter transformations across all operating companies. </li><li>Chosen by Bayer, a leading life sciences company, as a strategic partner to provide IT transformation services across the pharmaceuticals and consumer health business, as well as in the area of corporate functions and HR across the enterprise. TCS was selected for its capabilities in research and development, as well as track record in delivering large and complex engagements. </li><li>Selected by a France-based global pharmaceutical company, for end to end transformation of the user experience, enabled by Digital Workplace Services, leveraging the combined strengths of next gen analytics and cognitive automation with robust global service delivery capability. </li><li>Selected by one of the largest pan-Asian life insurance groups to deliver a major cloud transformation and modernization program, leveraging Agile techniques, to enable hyper personalized customer experience and to support future growth. </li><li>Engaged by a UK-based multinational pharmaceutical company to deliver an Agile/Dev-Ops transformation of its IT Research and Development operating model. This value-driven Agile culture will enable the company to deliver "medicines that matter" and change patient’s lives by focusing on a unique equation combining Science x Technology x Culture. </li><li>Chosen by a global banking and financial services holding company as its partner for transforming its FDIC compliance regulatory reporting. </li><li>Selected by CSL Behring, a leading rare diseases biotech company, as a strategic business technology partner to help consolidate and transform its operations and business enablement model and support its accelerated growth plans. </li><li>Chosen by a major UK-based financial services company, to re-imagine and transform the employee experience by implementing a persona-centric, modern and collaborative Digital Workplace to dramatically improve workplace productivity, co-ordination, agility and innovation. TCS will also transform the security ecosystem to provide superior protection against major cyber threats. </li><li>Selected by a leading UK-based multinational energy and utilities company as their strategic innovation-ecosystem partner for transforming their product portfolio and innovating at scale. The engagement includes building capabilities for legacy modernization, cloud transformation, integration of acquisitions, and AI-based data security compliance with GDPR/CCPA regulations. </li><li>One of Australia’s leading banks is expanding its strategic partnership with TCS to drive service management transformation in its Consumer Banking, Business Banking, Institutional Banking businesses and corporate functions. As the single partner of choice, TCS will enable this transformation leveraging TCS’ Run-the-Bank framework and assets, Machine First™ Delivery Model and its cognitive automation product, ignio™. </li><li>Chosen by a pioneering high-end luxury fashion group based in France, to transform their global finance and supply chain functions for better customer experience and efficient operations. TCS will lead the design and deployment of the enterprise resource planning template to rationalize applications for their North America operations to ensure faster time to market, streamlined fashion management supply chain cycle and greater efficiency. </li><li>Selected by a US-based multinational pharmaceutical company for enabling real-time analytics to optimize their business functions including manufacturing, sales, transportation, scrap &amp; raw materials inventory, and quality metrics analysis. TCS will develop a solution on a leading public cloud platform using state-of-the-art data analytics and visualization technologies. </li><li>Selected by a global leader in the transportation and storage of specialty chemicals, to stay ahead of changing markets by modernizing its big data platform on the cloud. This will help unlock the power of data, accelerate the growth and transformation journey for organizational agility, and deliver enhanced business ROI. </li><li>Engaged by an American Fortune 100 energy company, for enhancement and managed services for their IoT-based mobile field management suite of applications. This application is used to track their real time field problems, relevant maintenance service, resource planning, outage management and periodic inspections. </li><li>Engaged by one of the largest telecom service provider in USA, to implement an online device registration portal leveraging a leading IoT platform to enhance their connectivity management API with real time inputs, provisioning, monitoring, usage management, reporting &amp; analytics integrated with messaging, location services and firmware management features. </li><li>Engaged by a leading US-based automated pool accessories manufacturer as partner in their connected pool IoT solution for its line of residential pool equipment to generate additional revenue streams and increased market share from hi-tech value-added services. </li><li>Engaged by one of the largest American multinational technology companies, to transform their current legacy and home-grown HR systems and processes, and enable their transition to a unified cloud platform for seamless employee onboarding, superior engagement and experience. </li><li>Selected by a leading American health insurer to improve engagement of customers and partners, while creating new efficiencies in related business functions. A leading cloud-based health insurance CRM platform will replace the legacy front and back-office systems, reimagining how business is done and provide a unified experience across business functions. </li><li>Engaged by a US-based bank to streamline its customer engagement channels and operations, migrating its legacy technology applications to a leading cloud-based financial services CRM solution. This move will consolidate business processes and systems across its retail, wealth, and commercial lines of business, to increase customer wallet-share. </li><li>Selected by a leading networking company based in the US to manage onboarding, migration, and integration of its most recently acquired company to its operations and enterprise platforms on the cloud. This integration will ensure that the investment made in the acquisition is maximized through cross-selling solutions across the respective customer segments. </li><li>Chosen by a British semiconductor and software design company for its employee experience transformation program designed to consolidate its diverse HR portfolio into a harmonized platform which will help improve employee experience. </li><li>Engaged by a global pharmaceutical giant based in Germany to deliver digital content production services for its global marketing needs as part of its renewed go to market strategy. </li><li>Selected by a global medical devices company, to prepare for scaling blockchain solution for tracking movement of surgical supplies. The pilot solution that has been deployed to improve visibility from manufacturing through distribution would be evolved to scale up transaction volumes in 2020. </li><li>Selected by a global leader in airline catering, retail-on-board and hospitality products and services, to host their ERP and Analytics applications on the TCS Enterprise Cloud Platform, and provide ongoing support for ERP administration. </li><li>Selected by a major UK insurer for transforming its IT infrastructure to meet dynamically growing business requirements, leveraging the TCS Enterprise Cloud Platform. </li><li>Engaged by a leading global financial services firm, as the strategic partner to modernize their application portfolio, currently on legacy mainframe systems, to a leading public enterprise cloud platform by leveraging TCS' Cloud Migration &amp; API factory model. </li><li>Chosen by a leading multinational bank based in Europe to govern and manage their risk and assurance process for security infrastructure. TCS will enable it to transform to a new operating model leveraging its Machine First approach, and migrate their SOC to a cloud to optimally support increased demand with real-time analysis and visualization of machine data. </li><li>Engaged by a Netherlands-based global semiconductor manufacturer as a delivery and innovation partner to transform their overall security posture, by setting up a robust security operations center with contextualized threat intelligence and orchestration, leveraging intelligent automation technologies. </li><li>Engaged by a leading American coffee company and coffeehouse chain to support their security operations including Public Key Infrastructure, privileged identity management, web single sign on and federation, virtual directory, external identity management and automated provisioning. </li><li>Selected by Aptiv PLC, a global technology company, as a strategic partner to continue to advance their IT Infrastructure Operations by bringing in business aligned, scalable, secure, digitally automated operations using cognitive tools powered by the MFDM™ framework. </li><li>Selected by one of the largest agricultural products firms, to provide end to end infrastructure services with a new engagement model leveraging service reliability engineering &amp; digital technologies. The scope includes cognitive technology powered service desk, field services, digital workplace services, client experience and unified collaboration services, cloud and on-premise hosting services, security and global network services. The proposed solution and operating model will prime their Global IT Infrastructure for the future, ensuring business continuity and transformation. </li><li>Selected by a global pharmaceutical company headquartered in USA, to enhance and transform their end user experience through TCS’ futuristic Digital Workplace Services Solution that is based on zero touch, nextgen technology and experience-focused services. TCS’ intuitive, immersive and intelligent UX solution, leveraging MFDM™-based service delivery, cognitive automation capabilities, and persona-based analytics, will deliver a hyper-personalized, reimagined experience to their customer-facing workforce. </li><li>Selected by a financial software and risk solutions to render digital workplace services on a hybrid cloud solution leveraging a leading public cloud platform and TCS Enterprise Cloud Platform. TCS’ Machine First design, leveraging automation and chatbots, security and support services, will result in improved customer experience, reduced onboarding timelines and higher user productivity. </li><li>Chosen by a US-based global fashion retailer to improve the customer experience and drive online business growth by implementing a leading enterprise CRM platform with a Machine First approach leveraging chat bots for enhanced response times and enriched contextual customer conversations. TCS will also drive the consolidation of multiple contact centres into a single digitally enabled multi-lingual center to enable better call handling, customer up-sell and cross-sell. </li><li>Selected by a leading US-based multinational technology company, to transform its procurement operations, deployment engineering, network deployment services. TCS will leverage its Machine First approach to automate and expedite hardware deployment and procurement functions to bring in agility and efficiencies to one of the largest and widely spread global cloud operations.</li></ul>See Also: T<a href="https://www.businessinsider.in/business/corporates/news/tcs-third-quarter-earnings-1-2-dollar-revenue-growth-ceo-commentary-and-other-highlights/articleshow/73327973.cms?src=hp_ts">CS third-quarter earnings ⁠— 0.3% dollar revenue growth, CEO commentary and other highlights</a>

These are the big deals bagged by TCS in the the last three months

<ul class="summary-list"><li>Ather Williams III is the head of strategy, digital platform, and innovation at <keyword id="11982627" type="UNKNOWN" weightage="60" keywordseo="wells-fargo" source="Orion">Wells Fargo</keyword>.</li><li>He manages innovation priorities, opportunities, and firm-wide initiatives to drive transformation.</li></ul>The banking industry, with its legacy infrastructure, has historically been slow to adopt technological innovation.However, fintechs have proven to be a disruptive force — particularly through the pandemic — which has forced banks to reevaluate their need to keep pace with technology and recognize how collaboration with fintechs could help them thrive.As 2022 is shaping up to be a year of notable advancements for innovation and technology across the industry, here are a few ways we will likely see banks continue to use collaboration and digitization to forge ahead into a new financial ecosystem.<h2>With consumer adoption of digital <keyword id="12346445" type="UNKNOWN" weightage="60" keywordseo="payments" source="Orion">payments</keyword> accelerating faster than ever before, integration of banking experiences will become table stakes for businesses</h2>We're living in a world where consumers can shop directly through their social-media platform of choice or have food delivered with the tap of a finger. But as new platforms and digital spending opportunities arise, financial institutions must keep up with the pace of innovation and offer secure, integrated methods to help power seamless payment transactions wherever the customer is.Already, we are seeing a significant increase in application programming interfaces, or APIs, developed to integrate banking information and functionality into a user's digital context of choice.This opens up a whole new realm of possibilities for ecommerce and paves the way for a truly integrated payments ecosystem. As we look to the future, it's also important to recognize that consumers will continue to expect privacy and security across the digital shopping experience, so strategic relationships between trusted financial institutions and innovative fintechs will be key.<h2>Banks will leverage <keyword id="11896265" type="UNKNOWN" weightage="60" keywordseo="data" source="Orion">data</keyword> to create more personalized customer experiences that will benefit the customer in new ways</h2>Data is already helping prevent fraud, process speedier transactions, and make basic recommendations for better financial health. But if done right, what's next is even more exciting: revolutionizing the customer experience from start to finish.Consumers are opting to share more personal information than ever before, with the expectation that a company will use that information to know them, anticipate their needs, offer them something they value, and make their lives easier.Artificial intelligence and machine learning are empowering companies to treat each person as a unique individual rather than as part of a customer segment, which means customers will receive a much more personalized experience tailored to their specific needs.Imagine a scenario in which a customer can choose to receive alerts when their available balance may not cover upcoming anticipated activity on their account. We would then be able to provide them with an option to transfer funds to cover the expense and, in turn, potentially avoid late fees.Ultimately, we would strive to use key insights from historical transactional data to help enhance a customer's financial wellness.<h2>Banks and fintechs will continue to collaborate together for better customer experiences</h2>More than ever before, the future of banking will rely on strategic relationships to create value for customers across a variety of ecosystems.It isn't about <keyword id="11898487" type="UNKNOWN" weightage="60" keywordseo="fintech" source="Orion">fintech</keyword> vs. banking — but rather, about leveraging the data and scale of banks with the nimbleness and innovation of fintech firms to create a result that is better than the sum of its parts. Already, banks and fintechs are coming together to implement API solutions that enable customer-permissioned data sharing.As with all fast-growing sectors, these predictions pose great opportunities as well as notable challenges. Integrated banking, more personalized customer experiences, and strategic relationships with fintechs have great potential to unlock new growth in banking.However, as the industry evolves, challenges such as newer and more sophisticated security threats are likely to emerge and will require the industry to think critically about threat response and security solutions.The next 12 months will be key for the industry as banks and fintechs work together and integrate innovative technologies that will ultimately benefit customers and help to foster a truly collaborative financial ecosystem.Ather Williams III is senior executive vice president and head of strategy, digital platform, and innovation at Wells Fargo. He's responsible for leading corporate strategic planning, defining and managing digital platform standards and capabilities, and managing innovation priorities, opportunities, and company-wide efforts to drive transformation. He serves on the Wells Fargo Operating Committee and is based in New York.

3 key ways banks will collaborate and digitize in 2022

With the advent of digital technologies, leading brands and companies are now transitioning from traditional sales to digital marketing. This has created ample opportunities across new and emerging areas including online advertising, brand campaigning and social media marketing. Here a few of those opportunities for interested candidates. 1. LinkedIn Position: Digital Marketing Insights Analyst Location: Bangalore, India Experience: Minimum 6 years Eligibility: BA/BS Degree in Data Science/Analytics, Computer Science, Math, Marketing, Statistics, Economics LinkedIn is hiring full-time Digital Marketing Insights Analyst in Bangalore. The job’s responsibilities include analysing social media platforms, impart training on data-driven insights and data tools. To apply for the job, the candidate should have experience in SQL/ Presto/Hive/Pig/Python and knowledge of Tableau, Excel or PowerPoint. Interested candidates can apply<a href="https://www.linkedin.com/jobs/view/1430544270/?eBP=CwEAAAFstqRiwm6M5Iy7dvmpoiXDm9Kv5rqVJbx8YbuUyrADXThJqboUdmzCSVCUcVrw4SsoKy2xTwfqCDpMGItbILb0o8wQcYajY48mcNOHivZeuysV-3fWkKq84yvkp4PzSmcsL7R9Ec3mVWZxFxiSN04hHa_r7Ps5eOb1EsBv8QCSd-Gz_xYFWaInBhmfR7V3zJiBgAuq6ERrbT7w_WlWus26Gn33o4s4vyHu9B25wjhMfVqF5UHReZv8TQjFDi4gNpxW4YqTdEXZcONma5ooZmtFc6T-zBhDCEofHYZGY2ldLJ-x8QPiQShVrbIRiDFLcVTcYn90L_M4yU0ilrtGEFy_ksjSsGKaAi0Xdj7o9BwHImOxyXzTZjBUjXsdM5wb0Xy9Y0VvC3zBeQ&amp;recommendedFlavor=COMPANY_RECRUIT&amp;refId=0616e731-b234-4565-9d2d-dc9b5e154cea&amp;spSrc=CwEAAAFstqRi95i_b-XgqnrKXacjgioVIbCM04AYtih6pnocxs6Aw9NxJilZbPFb81FkAP3dyNmxERvSUHMyx0TDbfg&amp;trk=d_flagship3_search_srp_jobs"> here</a>. 2. <keyword id="6360657" type="COMPANY" weightage="20" keywordseo="olx">OLX</keyword> Group Position: Digital Marketing Lead Location: Bangalore, India Experience: Minimum 6 years Eligibility: Bachelor’s degree in Marketing, Engineering degree, MBA from Tier 1 institutions OLX Group is hiring a team lead for digital marketing. The candidate will be responsible for outlining the strategy and run campaigns. He or she will also plan web, SEO/SEM, social media strategies and track conversions. Interested candidates must have at least 4 years of experience in digital marketing along with knowledge of analytics. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1371626613/?alternateChannel=detail&amp;alternateCode=seturl&amp;eBP=CwEAAAFstqpDHH7AG2C2YM30P7FdzPddmnUiV_fLSCj3LKiCS9aduGD7KaW2BM9olNiPyY6ZrWzLUf5HRzClBFUlPOrnKYu4UVGXklxxsZgc4iYXrXXu2mKLljnNv-Ntf1pvjn7E6GBENvhj7KXqEKJPyWgdkkQFYmd2bSLISZaLRCzTBa0st1bb7lOClMxxK6DVzXwKyS7eb9OfhUkChpNR7YYVcTIg7sLvn71HSPODuSoqrileKSfXcQQRkIcGaO_tZTwZlfL7mQQ085dhR6-E2r4g7XLRqpJTCWR1d_HgnE2OQiG_CsB1o5cla9PDyxkDQNeogJwCbPndLwIT15w1KgPkrkU2&amp;recommendedFlavor=IN_NETWORK&amp;refId=c1eda8aa-a9e0-4cdb-b1e0-6094509c99ac&amp;trk=d_flagship3_job_details">here</a>. 3. Infosys Position: Digital Marketing Architect Location: Bangalore, Pune, Hyderabad, Chennai Experience: Minimum 8 years Eligibility: Engineering degree, MBA from Tier 1 institutions The applicants should have experience in marketing <keyword id="24019" type="PERSON" weightage="20" keywordseo="automation">automation</keyword> and knowledge of Adobe cloud solutions, analytics and campaigns. The position requires experience in using technologies like Drupal, SharePoint and FileNet. The candidate should have skills in Big Data or Data Appliance Platform. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1383153238/?alternateChannel=detail&amp;alternateCode=seturl&amp;eBP=CwEAAAFstqpDHNtAOEnzPLHO9c-ZGO4XWw4boXkUYGYsQ0ToZgWpoAXLKZV-XsF6Rb1-oBIend1CP6mBmOBZc4I0TqLmuOJRlyl9HXjwlAPgtVaD514u8A_FndSq4VWQI5JwzjChMINQMC6eBHI5ce9FM0xV1uj-pK4bpLjeUuXORkMDHYJIeWZ3gdEiVllsr8g_HLUVcOtZZAPw2w75JT01dbzKWvv32z0WlUnasfpdfGQ0FTO-piyyR4D4L05o_nSMCElTuWqeeHNZkwqd-hJ0jicSLaAE3brfD7cQzfa1xibJfzyWt7jWiI44YVhF5hEG9L_QfBRcQPbP1OZ7-6tJ_667Ewpk&amp;recommendedFlavor=HIDDEN_GEM&amp;refId=c1eda8aa-a9e0-4cdb-b1e0-6094509c99ac&amp;trk=d_flagship3_job_details">here</a>. 4. Accenture Position: Product - Digital Marketing, Product Management Location: Not specified Experience: Minimum 7 years Eligibility: Master’s in Digital Marketing, programming skills Technology major Accenture is looking for candidates for the digital marketing team. The role includes content and campaign management along with its analysis, working on advertising and promotion. Candidate should have knowledge of C-Suite, Technology Sales, Client Management, and Consultative sales. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/as-%E2%80%93-products-digital-marketing-content-management-7-at-accenture-in-india-1371666083/?utm_campaign=google_jobs_apply&amp;utm_source=google_jobs_apply&amp;utm_medium=organic&amp;originalSubdomain=in">here</a>. 5. WWF Position: Manager - Campaign and Communications Location: New Delhi, India Experience: Minimum 10 years Eligibility: Marketing or Communications degree WWF India, one of the leading environmental conservation platforms is hiring full-time manager for its communications team in New Delhi. The job’s responsibilities include development and broadcasting communication material and analysing data. To apply for the job, the candidate should have experience in problem solving and assessment, and management skills. Interested candidates can apply <a href="https://www.linkedin.com/jobs/view/1357429301/?alternateChannel=detail&amp;alternateCode=seturl&amp;eBP=CwEAAAFstrK38vAUQxEx3HYNaiW4UKZNL6wnnZo8O5h6gsV79W0X7f_PNdqdiFJqABa9fpBDTgX-G-eiQxCOeix1d2AW_M1BhUV14lPXZOsgVZUUDFQTcO4JoVK7Bf0RxtDbU0vqPnGUnXSJpelaJv8FpRrOJnV-MsKglmEn7dJFskRaM_tWiM6sHaSfqTAuLLV_w3haRAmrSuYjkTBLdUFT87Bne2EUq6G08iQdwrFI7DIIEusk3-fPgljpDhmtuoqh6TVUk8G140K_GR2UUz9B82SHklLp6QYXkbnCw8X09Cl1WoTnz8P_taBVf5asoRlWw7O2zdjfYwjxCLktNQIzhxe3Rwl0k-oH4G8NSe2RU7F7UfFDktY6xiblqGgWuZIn3-I&amp;refId=532cca77-6791-4a24-89b7-96be14860d3c&amp;trk=d_flagship3_job_details">here</a>.

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