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<ul><li>Deepika Padukone became one of the select few - and probably the only A-list star - to have reacted to the JNU mob violence. </li><li>She met the JNUSU president and left without speaking a word. </li><li>A few marketing experts believe that she is playing the ‘promotion’ card. </li></ul>Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sartorial experimentation, she might make up for with her actions. She became one of the select few - and probably the only A-list star - to have reacted to the Jawaharlal Nehru University (JNU) mob violence. She met the JNUSU president and left without saying a word. Nonetheless, it spoke volumes on how few entertainment industry leaders have <a href="https://www.ndtv.com/india-news/deepika-padukone-on-protests-across-india-proud-we-arent-scared-2160356">shared their views on controversial subjects during sensitive political crises. </a>Even the reigning trio - Shah Rukh Khan, Salman Khan and the usually outspoken Aamir Khan too stayed away from commenting on it. “It is a bold move as when stars step out and speak on political, religious and economic issues, they are targeted,” Harish Bijoor, a marketing consultant and branding expert told Business Insider. For the last few weeks, Padukone has been wearing the mask of an acid attack victim and walking around the streets of Mumbai in a unique promotional campaign. However, her solidarity to JNU has unmasked many top actors who had refused to take a stand on burning issues like the controversial Citizenship Amendment Act (CAA) — the bone of contention which led to the attack on the university. Ajay Devgn, a leading actor in the Bollywood industry himself, had candidly accepted his inability to speak on the issue. “If we (himself and co-actor Saif Ali Khan) say something, it will offend someone and my film <keyword id="7162500" type="UNKNOWN" weightage="20" keywordseo="tanhaji">Tanhaji</keyword> will be banned. Who will suffer? The producer, that’s me,” he told the Quint <a href="https://www.thequint.com/videos/ajay-devgn-on-citizenship-amendment-act-nrc-npr-protests">in an interview</a>. From protests to theatres However, Ajay’s problems might be different from that of Deepika. In his movie, he plays the army general of Hindu rulers — the Marathas — so it can be defined as a patriotic movie. But Deepika’s movie Chappak which is to be released on January 10 — based on the real-life story of an acid attack victim — is expected to draw young, urban audiences. And, most college-going students are busy protesting - and a few naysayers would indicate that she is trying her best to bring protesting audiences to theaters. Anti-CAA protests <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">already ate into the business of another possible top grosser,</a> Dabangg3. Her last release — Padmaavat — gained from <a href="https://www.exchange4media.com/marketing-news/do-controversies-around-movies-impact-revenues-100690.html">the excessive negative</a> publicity it received. It also helps that Deepika plays the role of a girl seeking social justice. However, few marketing experts believe that she is playing the ‘promotion’ card. Some others say that she could be playing safe. “Nobody who has a film coming out is talking because this move can go either way, and lead to boycotting. But then again, Deepika never spoke during the violence at Jamia Milia,” opined a top branding expert who refused to be identified. All publicity need not be good publicity Bijoor said Deepika’s persona does not make him believe that it’s a publicity stunt. “I do not think it’s a marketing gimmick. If it is, then it’s a bad one and won’t work because people will see through it,” he said. There is some backlash from Twitter already. <div type="twitter" handle="TajinderBagga" handlename="Tajinder Pal Singh Bagga" image="http://pbs.twimg.com/profile_images/1210169713617096704/IYLeHKV3_normal.jpg" favoritecount="11060" retweetcount="5845" status="PR agency saying @deepikapadukone was in JNU for FILM Promotion but in actual She was part of Protest where Tukde-T… https://t.co/Lnx1ClxLvq" createdat="1578431758000" id="1214656950173982720"></div>

 However, this is not the first time that Deepika has made bold moves uncharacteristic to Bollywood stars. She openly spoke about her struggles with clinical depression. In addition, she took a very powerful media house when it tweeted a picture of her cleavage in a bad light. <div type="twitter" handle="deepikapadukone" handlename="Deepika Padukone" image="http://pbs.twimg.com/profile_images/1207176068227948544/uhVZMLvd_normal.jpg" favoritecount="5852" retweetcount="6223" status="Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!?? http://t.co/D3wiVVXuyM" createdat="1410683577000" id="511070081946644480"></div>

 The old saying goes — all publicity is good publicity. However, this might not be true anymore in a country simmering with political, religious and ideological differences. Since there are enough supporters on either side of the spectrum, Padukone might gain as many fans as she lost. Whether her movie will gain from it not — only time will tell. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/dabangg-3-lost-15-of-its-weekend-business-due-to-caa-protests-but-thats-not-the-only-reason/articleshow/72933171.cms">Dabangg 3 lost 15% of its weekend business due to CAA protests — but that’s not the only reason</a> <a href="https://www.businessinsider.in/thelife/news/kiara-advani-wears-pradas-famous-sneaker-heels-and-it-becomes-the-fashion-blunder-of-the-year/articleshow/72897580.cms">Kiara Advani wears Prada's famous 'sneaker heels' and it becomes the fashion blunder of the year</a>

Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

<ul><li>Bollywood actor <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> is among the many notable speakers at the World Economic Forum’s annual meeting at Davos. </li><li>She will speak about ending the stigma surrounding mental illness along with Tedros Adhanom Ghebreyesus, director general of WHO, on January 21. </li><li><keyword id="601" type="PERSON" weightage="20" keywordseo="Padukone">Padukone</keyword> is among the four people who will be honoured with the Crystal Award for their contribution in de-stigmatising mental illness. </li></ul>Bollywood actor Deepika Padukone is among the many notable speakers at the World Economic Forum’s annual meeting at Davos. She will speak about ending the stigma around mental illness along with Tedros Adhanom Ghebreyesus, director general of WHO, on January 21. “With more than 300 million people suffering with the illness, depression is the leading cause of ill health and disability in the world today and a major contributor to the overall global burden of disease. It is therefore increasingly clear that, now more than ever before, we need to aggressively address what is an invisible and overlooked health and social burden," Padukone <a href="https://www.latestly.com/entertainment/bollywood/deepika-padukone-leaves-for-davos-2020-world-economic-forum-to-accept-the-crystal-award-view-pics-1479123.html">said. </a> Padukone is among the four people who will be honoured with the Crystal Award for their contribution in destigmatising mental illness. She dedicated the award to the millions who experience stress, anxiety and depression, and more. She is listed as the founder of Live Love Laugh Foundation, an NGO that aims to spread awareness and change people’s perception about mental health. She started it five years ago with her therapist Anna Chandy in a bid to help teens and young adults with anxiety disorders. Deepika’s fight against mental illness in India Padukone, who was one of Time’s most influential people in the world in 2018, has been speaking out about mental illness after she suffered from the same. “I wasn’t aware of what mental illness was, and I didn’t realize the importance of mental health, when we have a fever, we know what the symptoms are. Why aren’t we taught to recognize the symptoms of mental illness in the same way? It was a lack of awareness on my part, but also on the part of the people around me. What if it wasn’t for my mother? Who else would have helped me?”<a href="https://www.harpersbazaar.com/celebrity/latest/a29460341/deepika-padukone-mental-health-depression/"> Padukone told Bazaar magazine.</a> In 2015, she also took part in a <a href="https://www.thenews.com.pk/magazine/instep-today/599257-deepika-padukone-opens-up-about-her-personal-struggles-with-depression">TV show along with her therapist in order to clarify misconceptions about mental health. </a>Padukone was recently in the news for visiting the JNU campus to meet those who were hurt by a mob attack on the university’s students and teachers As many as 100 Indian CEOs as well as political leaders including union and chief ministers will take part in the Davos event. Earlier, <keyword id="1671" type="PERSON" weightage="20" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword> and Karan Johar too attended them in the past. SEE ALSO <a href="https://www.businessinsider.in/entertainment/news/deepika-padukones-visit-to-jnu-can-have-a-negative-effect-on-chhapaak/articleshow/73155309.cms">Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero</a> <a href="https://www.businessinsider.in/entertainment/news/kamal-haasan-net-worth-and-his-finances-after-2-years-in-politics/articleshow/73290359.cms">Here's what Kamal Haasan's ₹25 crore loan revealed about his finances after nearly 2 years in politics</a>

Deepika Padukone at Davos: here's what to expect from the Bollywood star at the World Economic Forum

Mumbai, Feb 5 () Actor Akshay Kumar has pipped Deepika Padukone in celebrity brand ranking with the Khiladi star's value rising to USD 104.5 million, according to a report released on Wednesday. Cricketer Virat Kohli continues to hold the top spot with a brand value of USD 237.5 million, Duff and Phelps' celebrity brand valuation report for 2019 said. Padukone, who was ranked at number two last year, has slipped to number three with a brand valuation of USD 93.5 million, while Kumar has replaced her as the second most-valued celebrity, the report said. Padukone invited the ire of a lot of people by showing up at protests at JNU against a violent attack on students, while Kumar was in the news for interviewing Prime Minister Narendra Modi ahead of his landslide win in the general elections. Both Padukone and Kumar had a slew of popular releases during the year. Padukone shares the number-three spot with actor-husband Ranveer Singh, who was ranked at number four in the year-ago period. Salman Khan and Shahrukh Khan continue to hold on to their number six and five spots, with brand values of USD 55.7 million and USD 66.1 million, respectively, it said. Aamir Khan has had a major slip in ranking by brand value to 16th place with a total value of USD 24.9 million, as against 11th place in the year-ago period. Veteran actor Amitabh Bachchan's rank has also slipped to eighth from the seventh rank in the year-ago period with a value of USD 42.5 million, and has swapped placed with Alia Bhatt, whose current value is USD 45.8 million. There have been new entrants in the top-20 list like Article-15 actor Ayushman Khurana at rank 10 with a value of USD 40.3 million, Jackie Shroff's actor son Tiger at rank 17 with a USD 24.2 million brand worth and cricketer Rohit Sharma at 20th rank. The top-20 celebrity brands are from cricket and films and are collectively worth over USD 1.1 billion. The agency said it relied on a brand analysis, endorsement value and brand multiple parameters while determining the value of a particular celebrity brand. AA HRS

Akshay Kumar pips Deepika Padukone in celebrity brand ranking; Kohli continues at top spot: Report

<ul><li>Microsoft CEO <keyword id="276564" type="PERSON" weightage="20" keywordseo="Satya-Nadella">Satya Nadella</keyword> had spoken out against CAA saying, “I think what is happening is sad.” </li><li>However, within a few hours, Microsoft India released yet another statement by him which said that every country should protect its borders. </li><li>The 52-year-old had commented on CAA right after 150 Indian origin professionals in the US had urged business leaders to speak out against the law. </li></ul> A lot has happened on the other side of the globe while we were sleeping. First, Microsoft CEO Satya Nadella becomes one of those rare business leaders who spoke out on the ongoing CAA protests in India. But before Indians could wake and start lauding him, he issued another statement in a very pacifist tone. His<a href="https://www.businessinsider.in/india/news/satya-nadella-answers-call-to-speak-on-caa-i-think-whats-happening-is-sad-its-just-bad-/articleshow/73237638.cms?src=hp_wh"> former statement said</a>, “I think what is happening is sad... It's just bad.... I would love to see a Bangladeshi immigrant who comes to India and creates the next unicorn in India or becomes the next CEO of Infosys.” But his new statement shared by Microsoft India says that every country should protect its borders. 
	
	<div type="twitter" handle="MicrosoftIndia" handlename="Microsoft India" image="http://pbs.twimg.com/profile_images/884640054622040064/D-yhyh7L_normal.jpg" favoritecount="8469" retweetcount="3634" status="Statement from Satya Nadella, CEO, Microsoft https://t.co/lzsqAUHu3I" createdat="1578940526000" id="1216790874639589376"></div>





 Nadella, Ambani and Pichai The 52-year-old had commented on CAA after 150 Indian origin professionals in the US had urged and tagged business leaders like Sundar Pichai, Mukesh Ambani and Nadella -- to speak out against the law. The new immigration law has caused protests across the country as it discriminates against religion. In the meanwhile, Nadella has become the target of many memes. 
	
	<div type="twitter" handle="karanku100" handlename="IRONY MAN" image="http://pbs.twimg.com/profile_images/1129078566388289536/5h9pzKbO_normal.jpg" favoritecount="377" retweetcount="22" status="@MicrosoftIndia Satya Nadella https://t.co/Wlz4k6S3k8" createdat="1578942698000" id="1216799987075444736"></div>





 
	
	<div type="twitter" handle="Soum17785045" handlename="Desi Guy" image="http://pbs.twimg.com/profile_images/1181939925416984578/mWhIX9XS_normal.jpg" favoritecount="31" retweetcount="4" status="@MicrosoftIndia Sequence of events : #Microsoft 1. #Satyanadella makes controversial statement 2. Searches lates… https://t.co/GGrXLfoNrg" createdat="1578943044000" id="1216801438837309440"></div>





 <div type="twitter" handle="prodybhagatsing" handlename="Saheed Bhagat Singh (parody)" image="http://pbs.twimg.com/profile_images/1191059130535956480/w_KApXcJ_normal.jpg" favoritecount="60" retweetcount="15" status="Microsoft's CEO Satya Nadella criticises India's new citizenship law. Meanwhile, Bagga👇… https://t.co/7co5yxvyjJ" createdat="1578972284000" id="1216924080076550144"></div>

 <div type="twitter" handle="Atheist_Krishna" handlename="Krishna" image="http://pbs.twimg.com/profile_images/1210050132978196480/tETAu-aJ_normal.jpg" favoritecount="3862" retweetcount="691" status="How Pseudo-Liberal's see Satya Nadella after his statement on CAA. https://t.co/z9oB70cM3k" createdat="1578943347000" id="1216802710051160064"></div>

 <div type="twitter" handle="imranmkkhan" handlename="IMRAN KHAN" image="http://pbs.twimg.com/profile_images/797082952924418049/vaaqoRuR_normal.jpg" favoritecount="21" retweetcount="3" status="Satya Nadella's Vs Microsoft's first statement... recent press… https://t.co/9E0mxKl7nC" createdat="1578945818000" id="1216813074830651392"></div>

 Silence is not golden The Citizenship Amendment Act is the hot topic in India which has divided the country into those who support it and those who oppose it. Many students across universities like Jamia Milia and Jawaharlal Nehru University (JNU) however have been protesting against the law. Last week, a bunch of masked men<a href="https://www.businessinsider.in/india/news/jnu-attacks-iit-bombay-pune-film-university-national-law-school-and-even-the-oxford-is-protesting-against-jnu-mob-attacks/articleshow/73117911.cms"> entered JNU campus</a> and beat up students with iron rods– many of whom were hospitalized. This incident had invoked reactions from top business <a href="https://www.businessinsider.in/india/news/billionaire-anand-mahindra-to-bollywood-star-manoj-bajpayee-these-are-some-of-the-big-reactions-to-the-violence-at-jnu/articleshow/73116068.cms?src=hp_latest">leaders like Anand Mahindra</a>. Indian celebrities who have been keeping silent as well as speaking out against the law, are being targeted by trolls alike. The latest celebrity who went through the ordeal is Bollywood actress Deepika Padukone who visited Aishe Ghosh, the president of JNU students union. A set of active trolls started urging people to boycott her movie which released soon. SEE ALSO: <a href="https://www.businessinsider.in/india/news/jnu-attacks-iit-bombay-pune-film-university-national-law-school-and-even-the-oxford-is-protesting-against-jnu-mob-attacks/articleshow/73117911.cms">JNU attacks: IIT Bombay, Pune film university, National Law School and even the Oxford is protesting against JNU mob attacks</a> <a href="https://www.businessinsider.in/entertainment/news/deepika-padukones-visit-to-jnu-can-have-a-negative-effect-on-chhapaak/articleshow/73155309.cms">Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero</a>

Satya Nadella’s sharp U-turn on CAA makes him a target of memes

New Delhi, Jan 9 () The skill development ministry is believed to have dropped a proposal by the production team of film 'Chhapaak' to encourage acid attack survivors to do better in life, days after the lead character of the movie Deepika Padukone visited the JNU campus to express solidarity with students who were attacked.
 Sources in the Ministry of Skill Development And Entrepreneurship said that as part of regular process under communication and promotional activity for Skill India, the department concerned keeps getting ideas from media houses and organisations to cross-promote each other.
 "The production team had approached Skill India for promoting the subject of the film (Chhapaak)," they said.
 Also, "the actors" from the movie had met some acid attack survivors and specially-abled candidates from "our ecosystem which are also Skill India beneficiaries" inspiring them to do better in life.
 "However, there is no formal engagement with the related party," said a senior official, when asked if the proposal has been dropped.
 On Tuesday evening, Deepika made a surprise visit to the Jawaharlal Nehru University to express solidarity with the students who had been attacked.
 Her decision to stand in silence with JNUSU President Aishe Ghosh, who received head injuries during the attack on Sunday evening, at a public meeting in the campus prompted many in the industry and outside to praise her for "quiet grace" and "courage".
 'Chhapaak' is a film based on acid attack survivor Laxmi Agarwal. RSN NKD CS HRS

Skill ministry not going ahead with 'Chhapaak' team proposal on acid attack victims

Nearly a month into the nationwide lockdown announced by the Indian government to prevent the spread of COVID-19, online search trends on Yahoo India reflect the curiosity and anxiety that people are facing. Owing to the pandemic, novel Coronavirus-related searches rose by a whopping 427%. The top five COVID-19 keywords searched were 'COVID-19 updates', 'Symptoms of COVID-19', 'COVID-19 treatment', 'COVID-19 death toll' and 'live COVID-19 tracker.' People also mass-searched for 'lockdown in India,' 'vaccine for <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword>,' 'social distancing', and '<keyword id="4751090" type="PERSON" weightage="20" keywordseo="Hydroxychloroquine">Hydroxychloroquine</keyword> for coronavirus'. The latter is an anti-malarial drug that the US President Donald Trump described as a "game changer" in the fight against the Coronavirus crisis. <div type="Article" hostid="261" msid="75341330" title="Coronavirus cases in India count hits 23,000 mark— 718 dead and 4,748 recovered as of April 24" mstype="2" mssubtype="0"></div> During the pre-lockdown phase, actor <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> was the most searched female celebrity followed by Katrina Kaif and Deepika Padukone. All this changed when 'Babydoll' singer <keyword id="1758842" type="PERSON" weightage="20" keywordseo="Kanika-Kapoor">Kanika Kapoor</keyword> tested positive for COVID-19 on her return from London. Kapoor replaced these superstars to take the top spot and even ran into trouble for not self-quarantining on return. Post-lockdown, superstars <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> and Rajinikanth topped the list of most searched male celebs. Yahoo's 'Search in the Lockdown,' chronicles and compares what users in India searched for before and during the lockdown, shows trends that are based on users' daily search habits in the last one month. Before COVID-19 began to rule the search bar, the top search keywords online for news, included 'Delhi election results,' 'Delhi riots/Delhi violence' and 'JNU violence'. The top searched keywords (people) included Donald Trump, Arvind Kejriwal and <keyword id="29632" type="PERSON" weightage="20" keywordseo="Jyotiraditya-Scindia">Jyotiraditya Scindia</keyword>. During the global shutdown, netizens are also looking online for productivity tools while working from home, with video conferencing apps Zoom and Skype being the top two searches. In the entertainment arena, searches for 'Bigg Boss', 'Drive', 'Tanhaji', 'Housefull 4' and 'Good Newwz' were replaced by the old classic 'Ramayan' that was re-telecast on Doordarshan. Pandemic based movie 'Contagion' was also highly searched. Top questions Indlooked for answers to online during the lockdown are: What is COVID-19? How long does coronavirus live on surfaces? How to make a mask at home? Is there any vaccine for Coronavirus? Does Coronavirus spread through air? What happens to Coronavirus patients in quarantine? <div type="Article" hostid="261" msid="75344399" title="PM Modi launches eGramSwaraj portal and app to help villages go digital" mstype="2" mssubtype="0"></div>

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Deepika Padukone and Ajay Devgn both have movies releasing this week - only one of them is a real hero

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Deepika Padukone at Davos: here's what to expect from the Bollywood star at the World Economic Forum

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Akshay Kumar pips Deepika Padukone in celebrity brand ranking; Kohli continues at top spot: Report

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Satya Nadella’s sharp U-turn on CAA makes him a target of memes

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Skill ministry not going ahead with 'Chhapaak' team proposal on acid attack victims

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