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In a major step toward protecting students and their families, the Indian government has issued new guidelines aimed at curbing misleading advertisements by coaching centres. The Centre's crackdown addresses exaggerated claims like “100% selection” or “guaranteed job security” — promises that often lead to disappointment among students who invest time and money expecting a near-certain outcome. <h2>Protecting consumers, not shutting down coaching</h2>On Wednesday, the Central Consumer Protection Authority (CCPA) rolled out these guidelines in response to numerous complaints from the National Consumer Helpline. According to <keyword id="20003684" type="General" weightage="20" keywordseo="consumer-affairs" source="keywords">Consumer Affairs</keyword> Secretary Nidhi Khare, the government’s goal is not to shut down coaching centres but to ensure their ads don’t “undermine consumer rights.” “We have seen coaching centres deliberately concealing information from prospective students,” Khare said. “Therefore, we have come out with the guidelines to provide guidance to people involved in the coaching industry.” So far, the CCPA has issued 54 notices to violators and imposed penalties of around Rs 54.60 lakh. <h2>What’s prohibited?</h2>The guidelines lay out strict boundaries on what coaching centres can — and cannot — say in their ads. Here’s what the guidelines address: <ul><li>False Claims: Ads should not make unsubstantiated promises about “100% selection” or “100% job security.”</li><li>Course Details: No exaggerating or omitting information about courses, their duration, or outcomes.</li><li>Faculty Credentials: Qualifications of teachers must be presented accurately, with no fake credentials.</li><li>Fees and Refunds: All fees and refund policies must be transparent.</li><li>Selection Rates and Ranks: Coaching centres cannot claim high selection rates or exam rankings without proof.</li></ul>Additionally, they are not allowed to use successful candidates’ names, photos, or testimonials in ads without written consent from these individuals. Khare advised students to double-check the information provided by coaching centres. “Many UPSC students clear prelims and mains on their own and take only interview guidance from coaching centres,” she explained, encouraging students to verify the course details actually taken by successful candidates. The guidelines go beyond the broad term “coaching.” They define coaching as academic support, education, guidance, study programs, and tuition — but they exclude counselling, sports, and creative activities. The purpose of this definition is to keep the focus on academic and career-oriented programs, which are most prone to misleading ads. <h2>Full disclosure and consequences for violators</h2>Transparency is now mandatory, as coaching centres must display disclaimers and reveal essential course details. Facilities, infrastructure, and resources must be represented accurately, along with any required approvals or recognitions from authorities like AICTE or UGC. Khare, who also serves as the CCPA chief, stressed that coaching centres should accurately present the service, resources, and infrastructure provided. For instance, if they advertise “fully-equipped classrooms,” the guidelines require this to be an honest description. These guidelines come as a supplement to existing laws and are enforceable under the Consumer Protection Act. This means violators will face penalties, potentially similar to the Rs 54.60 lakh already imposed by the CCPA. The government hopes these new standards will push coaching centres to keep their ads honest, helping students and families make better-informed decisions. (With inputs from agencies)

No More False Promises: Government sets rules to prevent misleading and exaggerated coaching centre ads

<ul class="summary-list"><li>Business Insider asked an <a target="_blank" href="https://www.businessinsider.com/things-you-should-never-do-on-plane-etiquette-coach-tips-2024-8">etiquette coach</a> about mistakes to avoid when interacting with coworkers.</li><li>She said gossiping with colleagues or poking fun at others is never OK.</li></ul>From spreading gossip to showing up late to meetings, employees often make subtle missteps when interacting with coworkers.Although many of these mistakes aren't <a target="_blank" class="" href="https://www.businessinsider.com/things-americans-do-that-are-rude-around-the-world-2019-1">meant to be rude</a>, they can still affect a person's reputation at work.With more and more companies requiring workers to <a target="_blank" class="" href="https://www.businessinsider.com/companies-requiring-return-to-office-rto-mandate">return to the office</a>, it may be time for a refresher on workplace etiquette.That's why Business Insider sat down with etiquette coach <a target="_blank" class="editor-rtfLink" href="https://www.oldsouletiquette.com/">Mariah Grumet</a> to learn about what to avoid when interacting with colleagues. Here's what she said.<h2 id="30e53081-1586-4f74-8c14-0be2dd857480">Don't gossip with coworkers — no matter how close you think you are</h2>In the moment, gossiping at work may seem like an opportunity to bond with coworkers. However, Grumet said it's ultimately not an appropriate way to connect with others."We develop close relationships with many coworkers, but there is still that boundary that needs to be respected," she told BI. "It's inappropriate to spread any rumors about other people at the office."<h2 id="61e322c4-965e-49fa-ba83-fa7be09421cb">There are some topics that should be avoided in the workplace</h2><div type="image" title="Six people sitting at a communal desk in an office doing work." height="4480" width="5973" msid="114357253" hostid="261" sizebytes="772302"></div>"There are certain topics that should be reserved for places outside of work," Grumet told BI. "We shouldn't be bringing up anything too personal, such as religion, politics, personal health concerns, appearance — anything like that that might be crossing over that boundary."It's important to remember that some issues may be sensitive for others, and therefore, inappropriate in a <a target="_blank" class="" href="https://businessinsider.com/how-to-make-your-home-office-flow-and-feel-productive-2021-11">professional setting</a>."Even if you have a close relationship with someone at work, you still need to remain professional with your communication," Grumet said.<h2 id="17809587-1add-4ce8-9f80-a0441a23ec72">Don't arrive late to meetings</h2>It's important to respect people's time — and that starts with punctuality.According to Grumet, being on time — whether you're attending a meeting or holding one — is respectful and shows that you care about your work."Being punctual is a representation of your professional image," Grumet said.<h2 id="c1a7ad65-a89e-4a6b-83f3-5499048fddd3">Refrain from making jokes at the expense of others</h2>Grumet said it's important to avoid poking fun at others, as you never know how a joke will be received."You can never be too careful with being respectful," she told BI.Even if humor is your preferred way to communicate, it's important to be cautious of what you joke about in front of coworkers.<h2 id="3b3bd142-eee1-4a78-a65a-d3e22869a94a">Pay attention to your body language when interacting with colleagues</h2><div type="image" title="A group of people sitting at desks facing each other in an office while working on their computers." height="4480" width="5973" msid="114357251" hostid="261" sizebytes="648356"></div>In addition to what you do or say at work, it's also important to be mindful of your body language when interacting with others."Even more so than the words that we say or the tone that we use, people are paying such close attention to body language," Grumet said. "When you are communicating with coworkers, you want to make sure that your body language is supporting your message and not taking away from it or creating a disconnect."According to Grumet, some examples of ways to be conscientious of body language <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/best-tips-for-changing-careers-finding-fulfilling-work-2024-5">in the workplace</a> include leaning forward in meetings to demonstrate when you're listening or not having your arms crossed when someone is speaking to you.

4 mistakes to avoid making when interacting with coworkers, according to an etiquette coach

<keyword id="19902762" type="General" weightage="100" keywordseo="Google" source="keywords" meta.keywordsubtype="org" meta.entityname="Google" meta.hostid="261" meta.entityid="Google">Google</keyword> laid off thousands of employees in 2023 and many found their lives turned upside down with just an email notification. After all, when you have given your heart and soul to an organisation, it is never easy accepting the fact that you are being asked to leave at a moment’s notice. The situation becomes even more complicated when you have been with the company for more than a decade. Something similar happened with <keyword id="23300967" type="General" weightage="20" keywordseo="Nicholas-Whitaker" source="keywords">Nicholas Whitaker</keyword>, who had been working with the company since 2010 and found out about his <keyword id="20118388" type="General" weightage="20" keywordseo="layoff" source="keywords">layoff</keyword> abruptly. <h2>The 3 am email bringing bad news</h2>“My layoff experience was traumatic. I got an email at 3 am to my personal email, that I only found because a colleague pinged me on Linkedin in the DMs to ask if I was ‘Ok’ and if I was ‘safe’,” Whitaker told <keyword id="21390875" type="General" weightage="20" keywordseo="Business-Insider-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Business Insider India" meta.hostid="261" meta.entityid="Business Insider India">Business Insider India</keyword> in a conversation. He added that when his colleague enquired about his safety, he thought it was a “shooting or some natural disaster.” In other words, he didn’t even imagine that he was being laid off from Google. He then revealed that when he checked his work email, he discovered that he was locked out of his laptop and phone. He then checked his personal email and there it was, the “short and impersonal email” that told him that his role at Google was being eliminated. <h2>The layoff process was uncomfortable</h2>When Google announced large-scale layoffs last year, the company made a lot of headlines for handling them in an unprofessional manner. In March 2023, several Google employees had even written an open letter to Google CEO Sundar Pichai, asking him to deal with layoffs in a better manner. Whitaker, narrating his own experience, shared with Business Insider India that after receiving the dreadful layoff email at 3 am, he spent the next few months completing formalities to get his payments that were due. He said, “It took all of the next several months for me to mail back my laptop, badge and any gear that I had that was Google property. (I also had to) navigate unemployment, health insurance and get all of the documentation I had to submit to "self Offboard" and to receive payments that I was supposed to get.” “Along the way there were multiple errors and miscommunications from the team that made it all even more uncomfortable,” he said. Whitaker also noted a complete lack of communication and empathy from his old team at Google. “I got a single text message from my prior manager asking how I was doing a few days after I was laid off, but otherwise no one reached out to check on me or offer assistance from my old team. Overall I found the process to be brutally impersonal and inhumane,” he said. <h2>Experience at Google</h2>But was Google always “inhumane” in his experience? Not really. There were some amazing days too and Google, according to Whitaker, was a different company when he had joined. “My initial experience working at Google was like it was a completely different company. I started as a temp, contractor and then a vendor for Google back in 2010, and at the time I think it was something like 40,000 employees. It had a real startup feel to it. Teams were agile and collaborative, and there was a lot of room for growth. It may have been specific to my team and org, but it felt like you had a lot more room for experimentation and autonomy to make decisions, and failure wasn't seen as a bad thing, but a necessary part of innovation,” he said. Whitaker also said that a “class system” was there at Google, especially since he was a TVC (Temporary, Vendor and Contractor). “As a TVC you wouldn't be included in many of the activities and learning opportunities that full time employees had, and didn't get invited to extracurricular activities. There was a real bias towards culture at the time, and words like Don't be Evil, and be Googly were often used.” However, in general, he added that the atmosphere was positive and full of possibilities. “Colleagues generally were very supportive, collaborative and encouraging to work with. I was excited as this was my first time working in big tech, or Corporate America and I saw that period of time as a real coming of age for me. I learned how to be a professional at Google and appreciated all of the early guidance and support that I got from colleagues and leaders.” <h2>Helping others</h2>It has now been over a year since Whitaker was laid off. He now has his own venture and helps other people navigate their careers. Talking about what motivated him to kick-start his own venture, he said, “After 13 years in big tech, the last few years in particular being particularly difficult due to toxic teams and leaders, I didn't want to jump right back into that kind of experience again. A year before getting laid off, I had experienced a bad <keyword id="19956983" type="General" weightage="20" keywordseo="mental-health" source="keywords">mental health</keyword> crisis that was the result of workplace bullying, gaslighting and toxic leadership. "I wanted to help others avoid and recover from similar situations and create a community where people can find mutual support and coaching on how to best navigate their careers in a conscious way. My severance after working so long at Google allowed me to fund the launch of my coaching business, and eventually ‘changingwork.org’." <keyword id="23300968" type="General" weightage="20" keywordseo="Changing-Work" source="keywords">Changing Work</keyword>, Whitaker explained, is his way of addressing a deep need in corporate life — helping people rediscover their sense of purpose and alignment in their careers and finding ways to build more conscious leaders and businesses. He added, “What makes this so transformative for me personally is that it allowed me to step into a role where I could integrate all the lessons from my own career—especially the parts that were hardest for me. During my time at Google, I saw firsthand how high-pressure environments can lead to burnout, anxiety, and a disconnect from our true selves.” The recent tragic death of a young CA at Ernst &amp; Young (EY) employee in India has turned the spotlight on toxic work cultures prevalent in many high-pressure industries. Broader debates on burnout, mental health struggles, and unrealistic expectations in corporate environments in the workplace have occupied social media platforms. This incident serves as a painful reminder that companies must prioritize <keyword id="21050364" type="General" weightage="20" keywordseo="employee-well-being" source="keywords">employee well-being</keyword> and mental health to foster sustainable, humane workplaces. And makes the work that people like Whitaker are doing all the more important. “I’ve spoken publicly about how mindfulness practice, coaching and therapy literally saved my life during some of my darkest times at Google. Changing Work is the culmination of that journey. It’s not just about helping others find balance and fulfillment—it’s about creating a space where I can live those values every day,” he concludes.

Fired from Google after 13 years of service, he used his severance to build a business around helping others with their careers

<ul class="summary-list"><li>Business Insider asked an <a target="_blank" class="" href="https://www.businessinsider.com/things-to-avoid-doing-high-end-restaurant-etiquette-expert-tips">etiquette expert</a> what people should avoid doing at work happy hours.</li><li>She recommended being mindful of how much alcohol you're consuming at work events.</li></ul>Heading to happy hour with your colleagues and boss can be fun, but it can also be a tricky social scene to navigate.With <a target="_blank" class="" href="https://www.businessinsider.com/companies-requiring-return-to-office-rto-mandate">return-to-office mandates</a> becoming more and more common these days, it's likely that many workers will see an increase in in-person happy hours and events.However, socializing with coworkers outside the office can lead to blunders and etiquette mishaps — especially when <a target="_blank" class="" href="https://www.businessinsider.com/best-and-worst-cocktails-to-order-at-bar-2021-8">alcoholic drinks</a> are involved.To help you steer clear of these pitfalls, Business Insider asked etiquette expert <a target="_blank" href="https://mykameier.com/about/">Myka Meier</a> to share some of the most common missteps people make at work <a target="_blank" class="" href="https://www.businessinsider.com/is-the-cheesecake-factory-worth-it-chef-review-happy-hour-2023-5">happy hours</a> and how to avoid them. Here's what she said.<h2 id="4f571ad2-ab47-46f4-89e5-22e8b0a4b404">Overindulging in alcohol at happy hour can lead to issues in the workplace</h2><div type="image" title="Three people clink cocktails together at a bar." height="914" width="1219" msid="114152643" hostid="261" sizebytes="59528"></div>Meier said the biggest mistake people make when going to happy hour with their coworkers is overindulging in alcohol and not knowing their limits.This can be especially dangerous because drinking too much can sometimes lead people to say things they wouldn't normally say in the workplace."I would say loose lips sink ships, and that ship, in this case, could be your career," Meier explained. "At the end of the day, with alcohol, we lose our inhibitions and, with that, our judgment. Sometimes we say things or do things we wouldn't usually do in a workplace."To avoid making unprofessional comments, gossiping, or oversharing, limiting alcohol intake is crucial."These are the same people that you're going to sit with at the boardroom table the next day, and you don't want them to think of you in a nonprofessional light," Meier added.<h2 id="7c74cfe6-8b69-4002-ade3-5813160cbe17">Dressing inappropriately can be seen as unprofessional</h2>Meier said another common mistake people make at happy hour involves how they dress.She explained that although you're not expected to wear a blazer or tie to happy hour, it's important to remain professional and present yourself in the best way possible.It's OK to be a bit more relaxed and casual in a <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/things-you-should-never-do-at-a-bar-bartender">bar environment</a>. Still, Meier recommends staying away from anything too casual or revealing.<h2 id="adda0fe6-b334-4b49-83ad-6a1d3549f9f8">Limit physical contact to a handshake</h2><div type="image" title="Two men shake hands at a bar, with two beers on the table in front of them." height="830" width="1106" msid="114152645" hostid="261" sizebytes="51256"></div>When <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/mistakes-youre-making-when-ordering-drinks-at-a-bar-2019-3">going out to a bar</a> with coworkers, physical touch is another thing to be cautious of."If you wouldn't usually hug a colleague, I personally would avoid hugging a colleague in a happy hour environment," Meier advised.Even though you might feel more comfortable with coworkers in a social setting, it's best to remain professional and avoid physical contact beyond a handshake.<h2 id="f778561e-58ab-4945-a5b5-da5c510a7074">Learning more about your coworkers is great — but it's important to avoid crossing any lines</h2>Happy hour can be a great opportunity to learn more about the people you work with. However, Meier suggests being cautious of the questions you ask.For example, she said it's best to avoid questions about whether coworkers are dating or have children."Anything too personal can rub people the wrong way," she explained.Instead, Meier suggested asking open-ended questions like where they grew up or what their college experience was like.She explained that it's perfectly fine to have a relaxed conversation and get to know coworkers better, but she warned that it can be a slippery slope if you aren't careful.<h2 id="f6e1d191-0647-420b-be99-e6fe621d9be1">Compliments on appearance can rub people the wrong way</h2>In a professional environment, Meier said compliments like, "You were brilliant in that presentation," are totally acceptable. However, when spending time outside the office, it can be tempting to give physical compliments like, "Wow, that dress is great on you."Meier said it's important to keep compliments professional because, otherwise, they can be taken out of context and make people feel uncomfortable."Maybe that person's just saying you look nice, but it came off in a sexual way. It's probably the fastest way to be called HR, is to make somebody feel like you are hitting on them, especially if you're in a different position of power than the other person," Meier said.

5 mistakes to avoid making at a work happy hour, according to an etiquette coach 

Ravichandran <keyword id="20035994" type="General" weightage="20" keywordseo="Ashwin" source="keywords">Ashwin</keyword> doesn't like "latching on to people" and that's one reason why he has never warmed up to the idea of banking on <keyword id="20134692" type="General" weightage="20" keywordseo="coaches" source="keywords">coaches</keyword> in the traditional sense as he believes that such <keyword id="20902120" type="General" weightage="20" keywordseo="dependence" source="keywords">dependence</keyword> makes players dogmatic. In his 14-year international <keyword id="19919646" type="General" weightage="20" keywordseo="cricket" source="keywords">cricket</keyword> career, spanning 281 games and 744 wickets across formats, Ashwin's sense of agency and his ability to time and again rediscover himself, have helped him survive the grind. "A lot of players are heavily dependent on coaches or mentors, or one person which I think is a very dangerous trend because latching on to people and over-dependency can cause you to not be able to open to new ideas," the 37-year-old off-spinner told PTI in a telephonic interview recently. It is not that Ashwin never had a sounding board. His first state team coach WV Raman, one of the respected names in Indian cricket, and Tamil Nadu legend and former India batter S Badrinath, have been guiding forces for him. But his equation with them never turned into the kind of dependence that would take away his own ability to search for solutions. "See very often the challenge of a coach is to be able to offer you several solutions. This is because what works for one (particular player) might not work for the other," he explained. "One modern-day coaching philosophy which I totally disagree with is the fact that they try to copy-paste the same technique (solution) that's worked for another cricketer," Ashwin, who recently made his debut as an author with 'I Have The Streets: A Kutti Cricket Story', added. While he is completely aware that some players get results by surrendering to the vision of their coaches, he also feels that such dependence can lead to a closed mind. "Because as a cricketer, you constantly are thrown up with new challenges, so you must be able to find your own answers," the tweaker, who is behind only the legendary Anil Kumble in the list of India's highest Test wicket-takers, pointed out. To Ashwin, Raman has been that catalyst, who helped him focus his intuitive mind. "People can give you a helping hand. But they cannot guide you through in your career, you will have to be open to fresh ideas. "For me, WV allowed me the freedom to express, and, you know, try new things. He also taught me how and on what path I need to travel, but he never said, 'This is the path you need to travel upon'. "So in a way, in my early days, guidance from WV ensured that I was never really over-reliant on anybody." Ashwin said getting a second opinion is never a bad idea but cricket primarily is a self-taught sport. "If you don't have awareness of your own game and if you can't teach yourself, I think you are always going to be dependent on someone which I think is a very dangerous part. "I am not saying people with coaches or people who are dependent don't do well in life but there is a chance of selling yourself short," he asserted. He is gearing up for a big 10-Test season and the Bangladesh series next month will be his first under new head coach <keyword id="19914485" type="General" weightage="20" keywordseo="Gautam-Gambhir" source="keywords">Gautam Gambhir</keyword>, someone with whom he has also played a lot. Ashwin also admires him as one of the "heroes" of Indian cricket. "Gautam is someone I still share a very, very good relationship with. Because of the fact that he is a very straightforward and an honest guy. "I think Gautam is also one of those guys that we should always be backing. He's a hero of Indian cricket," he said of the new coach, who took charge in the recent tour of Sri Lanka. It took me 2-3 years to perfect 'Carrom Ball' ============================= The best in the world have struggled to read his signature 'carrom ball' but Ashwin, who first saw Ajantha Mendis bowl it during an age-group camp in Chennai, said that it took him nearly three years before he was satisfied with its execution. For the uninitiated, a carrom ball is a delivery which turns the other way and is released with a flick of the middle finger. In case of a right hander, it will turn away from the bat. "I started bowling those balls in the nets 2006 or 2007 onwards, which was probably the second season for me in first-class cricket. "It took me a good two years before I implemented it in the south zone leg matches of the Vijay Hazare Trophy (KS Subbaiah Pillai Trophy) in 2008. By 2010, I was probably pretty confident about the pace at which I bowled. "So, it took about two to three years for me to gain confidence." Priority should always be playing for India ============================ The IPL has changed the lives of young Indian cricketers and has been "tremendous" for country's cricketing ecosystem but Ashwin believes that for an aspiring cricketer, the ultimate goal should forever be playing for the country. "I am very glad that a lot of young kids are coming now and making a good amount of money. It is changing their livelihood, changing the status of their families. It's unbelievable for India, for the Indian cricketing ecosystem," he said. "But I still feel there must be some incentive and some motivation for all these kids to want to play for India, and that's absolutely in the hands of the stakeholders and the decision makers."

Over-reliance on coaches can stop players from finding own solutions: Ashwin

<ul class="summary-list"><li>Protein is essential for our health, and can help us build muscle and lose weight.</li><li>Nutrition coach Mike Molloy explained how to calculate how much protein to consume.</li></ul>Protein — one of the three <a target="_blank" href="https://www.businessinsider.com/calories-macros-protein-fat-weight-loss-expert-advice-2023-11">macronutrients</a> (alongside carbs and fat) that make up food — is essential for our health, and particularly important for those who are active or trying to lose fat.It helps to repair and grow muscle after workouts and enables the body to retain muscle while <a target="_blank" class="" href="https://www.businessinsider.com/high-protein-recipes-for-fat-loss-personal-trainer-dietitian-2024-1">losing fat</a>. By making us feel fuller for longer, it can prevent us from overeating and in turn achieve a healthy weight.In recent years, growing public awareness of the importance of protein has seen brands roll out products, sometimes spuriously, labeled "high protein." The worldwide market for protein is estimated to reach over $47.4 billion by 2032, up from 26 billion in 2021, according to Statista.So how much protein should we eat? You may think to turn to the official US dietary guidelines for answers. But the recommended amount for protein is "the bare bones minimum" to avoid disease, <a target="_blank" href="https://www.businessinsider.com/balance-fit-lean-healthy-olympian-nutrition-coach-2024-9">Mike Molloy</a>, a nutrition coach to elite athletes including Olympians and CrossFitters, told Business Insider.The guidelines state that protein requirements vary according to a person's body size and how much they eat. It recommends someone who consumes 2,200 calories to include 170 grams of foods that contain protein per day, such as meat, eggs, and dairy products. However, that's not 170 grams of protein.For men aged 31 to 50 consuming 2,200 calories a day, for example, that would amount to 56 grams."That is not even remotely close to what's an optimal intake for all of the things that we've talked about, like building muscle mass or retaining lean muscle mass, for satiety signals, for all of these other aspects that make it easier to stick to a high quality diet and to live a healthy life without disease," Molloy said.Molloy explained how to calculate how much protein you need and how to up your intake if you'd benefit from consuming more.<h2 id="dfb9fc5a-1782-40ad-9ac7-fab0fc9257ae">Calculate how much protein you need according to your body weight</h2>Molloy advises people to eat about 0.75 grams of protein per pound of total body mass, or 1.6 grams per kilogram.A <a target="_blank" href="https://www.businessinsider.com/how-much-protein-maximize-muscle-gains-2022-9">2022 study</a> supports this, finding that 0.7 grams per pound of body weight was optimal for strength gains.Molloy said as someone who weighs about 185 pounds, he aims to consume between 140 to 150 grams of protein per day."It's not some insurmountable amount where you're just sitting there eating chicken breasts all day long and chugging egg whites. It's an amount that I would say most people can learn to achieve," he said.However, a person with a lot of weight to lose should calculate their protein intake based on their goal weight not their current weight, he said.Otherwise a person who weighed 285 pounds eating 240 grams of protein daily "would be a relatively miserable experience," Molloy said.Molloy's advice aligns with that of other dietitians and <a target="_blank" href="https://www.businessinsider.com/how-to-add-more-protein-in-diet-fat-loss-muscle-2021-11">nutritionists</a>.<h2 id="ea77e67b-f8cf-486f-86df-61ae05527878">Gradually add more protein to breakfast, lunch, dinner, and snacks</h2>If you want to <a target="_blank" href="https://www.businessinsider.com/how-to-add-more-protein-in-diet-fat-loss-muscle-2021-11">increase your protein intake</a>, Molloy advises looking at each of your meals in turn.For example, if you usually have oats and fruit for breakfast, you might swap that for (or add in) some eggs and chicken sausages, Molloy said.At lunchtime, you could add some chicken breast, shrimps, or lean fish to a simple salad, and have salmon or chicken breast in addition to your regular pasta dinner, he said."Once you've got those three meals sorted, you can start to look at other snacks throughout the day to try to increase your protein intake," Molloy said.

The easy way to calculate how much protein you need, according to a nutrition coach for Olympians and CrossFitters

A few years back, after a promotional event at a five-star hotel in New Delhi, <keyword id="19914485" type="General" weightage="100" keywordseo="Gautam-Gambhir" source="keywords">Gautam Gambhir</keyword> was seen smiling in the foyer — an unusual sight. A couple of journalists approached him. Known for being a non-conformist, he was in the midst of a cold war with the then officials of the Delhi and District <keyword id="19919646" type="General" weightage="20" keywordseo="cricket" source="keywords">Cricket</keyword> Association (DDCA). "You know why I don't fear anyone in this establishment? Because I am not here to earn money," he told the journalists, writes Kushan Sarkar, a special correspondent with Press Trust of India (PTI). <h2>Gambhir named new <keyword id="20147279" type="General" weightage="20" keywordseo="head-coach" source="keywords">head coach</keyword></h2> On Tuesday, Board of Control for Cricket in India (BCCI) named Gautam Gambhir as head coach of the Indian cricket team. The former opener fills gigantic shoes of the legendary Indian Mr Dependable batsman <keyword id="19923639" type="General" weightage="20" keywordseo="Rahul-Dravid" source="keywords">Rahul Dravid</keyword>, and is tasked with building on the latter's success in the recent T20 World Cup. "I have always taken pride while donning the Indian jersey during my playing days, and it is going to be no different when I take up this new role," said the 42-year-old Gambhir in a statement. <div type="image" title="Gautam Gambhir becomes new head coach of Indian men&amp;#39;s cricket team" agency="ANI" msid="111615122" hostid="261" caption="&amp;lt;p&amp;gt;Gautam Gambhir becomes new head coach of Indian men&amp;#39;s cricket team&amp;lt;/p&amp;gt;"></div> BCCI secretary Jay Shah announced that Gautam Gambhir has been unanimously appointed as the head coach. Gambhir, who scored over 10,000 international runs in his 13-year career, will travel to Sri Lanka with the team for his first assignment in late July. Iconic Indian batters Rohit Sharma and <keyword id="19907934" type="General" weightage="20" keywordseo="Virat-Kohli" source="keywords">Virat Kohli</keyword> have been rested for the white ball ODI series against the Lankans. Shah praised Gambhir as a "fierce competitor and a brilliant strategist" and expressed confidence in his ability to elevate the team's performance. "We believe he will bring the same tenacity and leadership to his role as head coach," Shah said. "He will bring out the best in our players." <h2>A new journey for the former MP</h2> Gambhir played a crucial role in India's 2011 ODI World Cup win and recently led Kolkata Knight Riders (KKR) to an <keyword id="19906063" type="General" weightage="20" keywordseo="IPL" source="keywords">IPL</keyword> title. His extensive experience in various capacities throughout his career makes him an ideal candidate for the coaching job, according to Shah. After retiring as a player, Gambhir ventured into commentary and politics, becoming a lawmaker for Prime Minister Narendra Modi's Bharatiya Janata Party (BJP) before quitting politics in March to rejoin KKR as a mentor. BCCI president Roger Binny hailed Gambhir's appointment as marking a "new chapter for Indian cricket," emphasizing his "experience, dedication, and vision for the game." "India is my identity and serving my country has been the greatest privilege of my life. I'm honoured to be back, albeit wearing a different hat. But my goal is the same as it has always been, to make every Indian proud. The men in blue shoulder the dreams of 1.4 billion Indians and I will do everything in my power to make these dreams come true!," said Gambhir in a post on 'X'. <h2>Controversial journey of the new coach</h2> As Gambhir steps into this challenging role, his outspoken and often controversial personality will be scrutinized against Dravid's calm approach. Coming from Central Delhi's Old Rajinder Nagar — a hub for Civil Services aspirants — Gambhir never found things easy in Indian cricket. Perhaps this is why intensity became his second nature, as he had to constantly prove himself, writes Kushan Sarkar. As Delhi's skipper, he once refused to attend practice for days until Ajay Jadeja, the team coach accused of match-fixing, resigned. His remarks have often been portrayed to have reflected his belief that Mahendra Singh Dhoni gets undue credit for a single six in the 2011 World Cup final. His altercation with India's star player Virat Kohli during IPL matches (RCB Vs KKR in 2013 and RCB Vs LSG in 2023) also received widespread traction. Despite such — often controversial — actions, he is well-respected across the Indian cricket fraternity for his unflinching commitment and loyalty to his team. With the T20 World Cup win in Barbados last month, Indian cricket team gave wings to the dreams of billions of Indian cricket fans. But the win also came as a bittersweet surprise, with multiple senior players announcing their retirement — marking the end of an era in the country's cricket history. As Gambhir takes the steering wheel as the new head coach one can only wish that the journey — with all its ups and downs — turns out to a successful one for both him, and the team! <div type="Article" hostid="261" msid="111370557" title="Emotional rollercoaster: Team India&amp;#39;s historic T20I World Cup win marks a golden chapter in Indian cricket" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div> <div type="Article" hostid="261" msid="111395294" title="Jay Shah confirms Team India&amp;#39;s new head coach will join from Sri Lanka series" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div>

'Mr Intense' Gautam Gambhir succeeds 'Mr Dependable' as Indian men's cricket team's head coach

Former <keyword id="19899437" type="General" weightage="20" keywordseo="South-Africa" source="keywords">South Africa</keyword> pacer <keyword id="20046999" type="General" weightage="20" keywordseo="Morne-Morkel" source="keywords">Morne Morkel</keyword> has been appointed as the <keyword id="22501564" type="General" weightage="20" keywordseo="bowling-coach" source="keywords">bowling coach</keyword> of the <keyword id="19920401" type="General" weightage="20" keywordseo="Indian-team" source="keywords">Indian team</keyword> on Wednesday. Under the new regime of head coach <keyword id="19914485" type="General" weightage="20" keywordseo="Gautam-Gambhir" source="keywords">Gautam Gambhir</keyword>, Morkel has been named as the successor of previous bowling coach Paras Mhambrey. "South African pacer Morne Morkel appointed as new bowling coach of team India", Board of Control for Cricket in India (BCCI) Secretary Jay Shah told ANI. India and Karnataka bowler Vinay Kumar was also reported to be in contention to replace Mhambrey as team India's bowling coach. But Morkel has been appointed ahead of him. Morkel has previously worked with Gambhir during his time in the Indian Premier League (IPL) with Lucknow Super Giants. Morkel also served as the bowling coach of India's arch-rival Pakistan. He was appointed in June 2023 and left after the conclusion of the ODI World Cup in November last year. But he left six weeks before his contract was meant to expire. During his playing days, the 39-year-old was one of the tearaways in South Africa's star-studded pace bowling line-up. He made 86 Test appearances for the Proteas and claimed 309 wickets at an average of 27.7. In the ODI format, Morkel played 117 matches and scythed 188 wickets at an average of 25.3. In the shortest format of the sport, he made 44 appearances and claimed 47 scalps to his name at an average of 25.3. In India's recently conluded series against Sri Lanka, Gambhir's coaching staff included Abhishek Nayar and Ryan ten Doeschate as assistant coaches. T Dilip was retained as the fielding coach from the previous regime. (ANI) SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-9-pro-fold-launched-in-india-at-172999-but-you-cant-get-your-hands-on-it-right-now/articleshow/112517193.cms">Google Pixel 9 Pro Fold launched in India at ₹1,72,999, but you can’t get your hands on it right now</a> <a href="https://www.businessinsider.in/tech/mobile/news/pixel-9-pixel-9-pro-and-pixel-9-pro-xl-launched-in-india-starting-at-79999/articleshow/112512198.cms">Pixel 9, Pixel 9 Pro and Pixel 9 Pro XL launched in India starting at ₹79,999</a> <a href="https://www.businessinsider.in/stock-market/news/ipo-scam-two-victims-from-hyderabad-lose-over-11crore-in-fake-ipo-scams/articleshow/112488051.cms">IPO scam – Two victims from Hyderabad lose over ₹11 crore in fake IPO scams</a>

Former South Africa pacer Morne Morkel appointed bowling coach of the Indian team

4 mistakes to stop making on a plane, according to an etiquette coach

In what appears to be a major embarrassment for the country, <keyword id="20121986" type="General" weightage="100" keywordseo="Antim-Panghal" source="keywords">Antim Panghal</keyword> and her entire entourage is being <keyword id="19953831" type="General" weightage="20" keywordseo="deported" source="keywords">deported</keyword> from Paris for a major <keyword id="22708314" type="General" weightage="20" keywordseo="disciplinary-breach" source="keywords">disciplinary breach</keyword>. According to reports, the young wrestler handed her official accreditation card to her sister, who was caught by security while leaving the Games Village. Panghal had crashed out of the <keyword id="4833237" type="General" weightage="20" keywordseo="Paris-Olympics" source="Orion">Paris Olympics</keyword> after losing her opening bout in the women's 53kg during the day. "The <keyword id="19896477" type="General" weightage="20" keywordseo="Indian-Olympic-Association" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian Olympic Association" meta.hostid="83" meta.entityid="Indian Olympic Association">Indian Olympic Association</keyword> has decided to fly wrestler Antim and her support staff back after a disciplinary breach was brought to IOA's notice by the French authorities," an IOA statement said. While IOA did not share what the disciplinary breach was, a source shared the details with PTI. "Instead of heading to the Games Village, she reached the hotel where her <keyword id="22709871" type="General" weightage="20" keywordseo="coach-Bhagat-Singh" source="Orion">coach Bhagat Singh</keyword> and <keyword id="22709870" type="General" weightage="20" keywordseo="sparring-partner-Vikas" source="Orion">sparring partner Vikas</keyword>, who is actually her coach, were staying. Antim asked her sister to go to the Games Village and come back with her belongings. Her sister was caught for impersonation and was taken to a police station to record her statement," said the source. The 19-year-old U20 world champion Antim was also called by police to record her statement. If that was not enough, Antim's personal support staff -- Vikas and Bhagat -- travelled in an inebriated state in a taxi and refused to pay the driver, who then called police. "We have left to fight fire," fumed an IOA official. When contacted, Vikas flatly refused their involvement in such an incident. "Who told you this? Antim and her sister are sitting right before me," said Vikas.

Wrestler Antim Panghal and team to be deported from Paris for disciplinary breach at the Paris Olympics

The great <keyword id="19923639" type="General" weightage="20" keywordseo="Rahul-Dravid" source="keywords">Rahul Dravid</keyword> was not his usual restrained self after India's <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> glory and couldn't thank his wards enough for helping him live what he "wasn't lucky as a player" to experience -- the heady feeling of being a world champion. With <keyword id="20147279" type="General" weightage="20" keywordseo="head-coach" source="keywords">head coach</keyword> Dravid watching the action from the dugout, skipper <keyword id="19899523" type="General" weightage="20" keywordseo="rohit-sharma" source="keywords">Rohit Sharma</keyword> marshalled his resources beautifully as India held their nerve to eke out a seven-run victory over South Africa in a thrilling finale and win the T20 World Cup to end an 11-year ICC title drought. "I really have felt short of words over the last few hours. I just could not be more proud of this team, the way we had to fight difficult situations," Dravid said after the triumph. "Even today I think it was a great testimony... for the team to lose three wickets in the first six overs, to be in the kind of position we were in, but the boys just kept fighting, they kept believing. "You know, as a player, I was not lucky enough to win a trophy, but I tried my best whenever I played and it happens, it's part of sports," the 51-year-old added. The triumph in the Caribbean is also a sort of redemption for Dravid, under whose captaincy India endured a forgettable first-round exit in the 2007 ODI World Cup in this part of the world. But Dravid said he doesn't believe in words or things like redemption, playing down his contribution as the team's head coach. "Firstly, there is no redemption. I am not one of those guys who thinks about redemption and those kind of things. There are a lot of other players I know who have not been able to win a trophy. "I was lucky to be given the opportunity to coach, and I was lucky that this bunch of boys made it possible for me to be able to win a trophy and celebrate. "Nice feeling, but it's not like I am aiming for some redemption, it's just a job that I was doing. I loved doing the job, I loved working with Rohit and this team. It's been a great journey and I have really enjoyed it." Dravid, whose tenure as <keyword id="20591688" type="General" weightage="20" keywordseo="India-coach" source="keywords">India coach</keyword> ends now, called the title triumph the memory of a lifetime. "Just phenomenal, just lovely to be a part of a dressing room like this. It's a memory of a lifetime for me, so I am thankful and grateful to the team and the support staff who have made this possible." Dravid, one of the finest batsmen and ambassadors in the game's history, said he is also not much into things like legacy. "I am not a legacy person, I am not looking for legacies, I just feel glad that we could give our best. I think I have been lucky to have been working with an exceptionally professional bunch, intelligent bunch of coaches and other support staff who have made it possible to create a fantastic environment. "I am glad that a bit of luck has resulted in this trophy. I couldn't be happier for this team, and I couldn't be happier for so many of the Indian fans who are coming out to these games." His fantastic equation with Rohit went a long way in building the kind of atmosphere needed for a team to succeed at the top level. Both have tremendous respect for each other and Rohit dedicated the victory to Dravid. Dravid said he will miss Rohit the person most. "I will miss him as a person forget the cricket, forget the captain and everything. I just hope we will still be friends. "I think what's really impressed me in all of the these is the kind of person that he is, the kind of respect he has shown me, the kind of care and commitment he has had for the team, the kind of energy, and he has never backed down from it," he said. "So, for me, it's the person that I will remember the most...he will be a great captain, he will be a great player, he will win trophies but I think it's the person that I am most fond of," Dravid was full of admiration for the captain. He said the trophy is a culmination of two years of intense hard work and planning, refusing to restrict it to three weeks of playing excellent cricket. "This is a journey of (over) two years, this is not a journey of this T20 World Cup, the construction of this team, the kind of skills we wanted, players we wanted, discussions started when I started in September 2021. "The balance that we wanted in the team, two years of work, this is not just a work of this World Cup, I think it culminated in this World Cup, it has all come together here on a beautiful afternoon in Barbados," Dravid said. On a lighter note, he said, "I will be able to move on quickly from this win, next week I will be unemployed (laughs). I don't want to think too far ahead, but yes, I hope, I will be able to move on. I think that's what life is all about." Dravid expressed optimism about Indian cricket's future and said the team will achieve plenty of success in the coming years. "Today's players are fantastic talents in Indian cricket. Their confidence, their energy, they are on a different level at this point of time. "We have been trying to win an ICC trophy for a long time, and I am very hopeful that they will carry this confidence forward and help Indian cricket win many more trophies in the next five-six years. "The ability and talent this bunch of boys have is tremendous. There were moments when we felt that we were not able to win a big trophy despite giving our best. But today, I can say with confidence, that they will continue the good work and win more trophies going ahead," Dravid signed off. 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Memory of a lifetime for me but I don't believe in things like redemption, legacy: Dravid

Throughout the early aughts, my purse of choice was a brown wristlet covered in monogram Cs.The wallet-sized bag was, of course, from <a target="_blank" href="https://www.businessinsider.com/ftc-sues-tapestry-capri-coach-michael-kors-kate-spade-2024-4">Coach</a> — or at least designed to look like it was. (I'm pretty sure my aunt bought it from a street vendor in New York City.) But the accessory's impact was all the same.Whenever I pulled a few dollars out of my imitation bag to buy a candy bar or CD, I felt like Paris Hilton and the other celebrities I'd read about in teen magazines.Unfortunately, the brand had lost most of its appeal by the time I reached adulthood and could afford a real Coach purse. Its famous letter pattern looked especially outdated.<div type="image" title="Lola Tung wears Coach pieces at New York Fashion Week in 2023." height="3000" width="2151" msid="111344362" hostid="261" sizebytes="1173428"></div>So, it was shocking to me and other millennials when Coach staged a successful comeback.Seemingly overnight, the brand's old-school magazine advertisements were replaced with <a target="_blank" href="https://www.tiktok.com/@coach/video/7007893948215725318?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7381479116761663022">eye-catching TikToks</a>, its unknown models stepped back to make room for stars like <a target="_blank" href="https://www.billboard.com/culture/product-recommendations/lil-nas-x-coach-campaign-1235149527/">Lil Nas X</a>, and its famous neutral bags were pushed to the side for cute, <a target="_blank" class="" href="https://affiliate.insider.com?h=c73874fe869b461d6263f1f66190354dc36d06f26ba8b8a777d009bcb4e7ece6&amp;postID=667da5e4eb6c4b5026858b4d&amp;postSlug=how-coach-purses-became-popular-again-2024-6&amp;site=bi&amp;u=https%3A%2F%2Fwww.coach.com%2Fshop%2Fcoachtopia%2Fcherry-print">cherry-print purses</a> that Gen Z loved.The rebrand, which started in 2020, worked instantly and is still boosting sales four years later. <a target="_blank" href="https://tapestry.gcs-web.com/static-files/5be9a940-14cc-420c-9a50-affb3969e963">Tapestry</a>, the label's parent company, reported Coach as its top earner during the second quarter of 2024 with $1.54 billion in revenue — a 7% increase compared to last year.And if you speak with any Coach fan about why they like the brand, those numbers won't surprise you."A lot of us are looking for an it-brand to wear that isn't totally going to break the bank but is still very cute and high quality. And that's Coach," Erin Keel, a 26-year-old fan from Los Angeles, told Business Insider.<h2>The origins of a legacy brand</h2><a target="_blank" class="" href="https://affiliate.insider.com?h=5b9ec0debec0770b9daa06fd27bfba296f7ed5135623a8c7bd6273256d3302cc&amp;postID=667da5e4eb6c4b5026858b4d&amp;postSlug=how-coach-purses-became-popular-again-2024-6&amp;site=bi&amp;u=https%3A%2F%2Fwww.coach.com%2Fcoach-story.html">Coach</a>, founded by six artisans in 1941, started as a small leather goods company that crafted wallets. It eventually grew with the help of Lillian Cahn and Miles Cahn, who <a target="_blank" href="https://wwd.com/feature/coach-co-founder-miles-cahn-10789227/">purchased the business</a> in 1961 and renamed it the <a target="_blank" href="https://www.nytimes.com/2017/02/11/business/miles-cahn-dead-coach.html?_r=0">Coach Leatherware Company</a>. Lillian was responsible for introducing handbags to the brand.The work of <a target="_blank" href="https://www.vogue.com/article/coach-1941-bag-evolution-75th-anniversary">designer Bonnie Cashin</a> was especially popular in the brand's earlier days. She added the now-famous turnkey hardware to various Coach designs and was responsible for crafting a purse that mimicked paper grocery bags. The piece has long been coveted, with Coach selling <a target="_blank" class="" href="https://affiliate.insider.com?h=7c439ab41eeca7e2c5f3ff0472f1de63d493b80be2f7099cedfd6b891545b8bf&amp;postID=667da5e4eb6c4b5026858b4d&amp;postSlug=how-coach-purses-became-popular-again-2024-6&amp;site=bi&amp;u=https%3A%2F%2Fwww.coach.com%2Fproducts%2Frestored-cashin-carry-tote-29%2FCB759.html%3Ffrp%3DCB759%2BB4BHP%26fromSearch%3Dcashin">refurbished Cashin Carry Totes</a> on its site today.<a target="_blank" href="https://business.columbia.edu/node/2409">Lew Frankfort</a>, who joined Coach as vice president in 1979 and became CEO in 1995, transformed the company into the American fashion house we now know.<div type="image" title="Mandy Moore carries a Coach bag in 2006." height="3000" width="1998" msid="111344359" hostid="261" sizebytes="216624"></div>He did so by making Coach a cultural touchstone.In the late '90s and early 2000s, the brand's monogrammed purses in tan colorways were the epitome of luxury. They were everywhere — from celebrities' arms to red carpets.But by the 2010s, profits and interest <a target="_blank" href="https://www.businessinsider.com/coach-is-losing-its-value-2012-10">were dropping</a> — something experts then cited to high prices and the elimination of coupons, which later forced Coach to discount items heavily.Competitor brands like Michael Kors and Kate Spade swept business from Coach <a target="_blank" href="https://www.reuters.com/article/us-coach-results-idUSBREA0L0VM20140122/">around 2014</a>, and Frankfort stepped down from his role as CEO that year to become executive chairman.With Victor Luis now at the helm, the brand's choice to pull its focus from department stores <a target="_blank" href="https://www.retaildive.com/news/coach-sales-decline-as-department-store-exodus-continues/429574/">in 2016</a> also led to further sales declines. And with fewer people buying Coach bags, consumer ideas of the brand shifted.Keel, who purchased her first Coach accessory — a discounted cardholder from Coach Outlet — around that time, remembers the change in the brand's perception vividly."I was at a party, and I overheard a girl talking about how she had a bunch of designer bags, like Chanel and YSL," she told BI. "Then I heard her say that Coach wasn't really designer and that it was only for people who were broke.""My face went bright red, and I just felt so embarrassed," she continued. "I remember clutching the cardholder in my hand, trying to cover the fact that it was Coach."<h2 id="fd4d7483-8cd1-4f0d-b738-23cf7a60fc34">Coach, eight decades later</h2>Thanks to the brand's overhaul, hearing such a strong take on the legacy brand today would almost feel preposterous.After two leadership changes — Luis was ousted in 2019, and his successor, Jide J. Zeitlin, left in 2020 — Todd Kahn joined the brand.Under his leadership, Coach returned to its glory days. It began relying heavily on digital marketing across TikTok and Instagram, where its Tabby design eventually took off and became an it-bag of 2023.One advertisement, in particular, grabbed consumer heartstrings as Lil Nas X, Camila Mendes, and other celebrities opened their Tabby bags to reveal their inner thoughts and "emotional baggage." Last year, the fashion house also launched <a target="_blank" class="" href="https://affiliate.insider.com?h=f34116ef263c3c06133a8f7c1eb5d493906d9b0d6fbc2d7921dfe186e61ff56b&amp;postID=667da5e4eb6c4b5026858b4d&amp;postSlug=how-coach-purses-became-popular-again-2024-6&amp;site=bi&amp;u=https%3A%2F%2Fwww.coach.com%2Fshop%2Fcoachtopia%2Fabout">Coachtopia</a>, a sub-brand focused on sustainable accessories and creative designs, many of which cater to Gen Z consumers.The above efforts were flawlessly executed and almost immediately successful. Tapestry reported that <a target="_blank" href="https://www.businesswire.com/news/home/20230511005121/en/">Coach sales increased</a> by 11% in the third quarter of 2023. The parent company's most recent report said Coach had acquired 1.5 million new North American customers in the second quarter of this year.<a target="_blank" href="https://www.circana.com/company/industry-experts/beth-goldstein/">Beth Goldstein</a>, a Circana fashion analyst specializing in accessories, told BI that while fashion is cyclical, it's not necessarily common for a brand to come back as strongly as Coach has in recent years."The brand did a good job when it said: OK, we need to reset this supply and demand equation, and we need to pull back from retailers that are not doing our brand any favors," she told BI of the brand, noting their discounted products at department stores and other retailers. "And they did that at the expense of sales, but they focused on brand equity and the product and put those two things first."<h2 id="ee997411-68ca-459d-8728-33ef140e0cf9">The multi-generational approach</h2>At the core of Coach's success, of course, is its fan base.As Tapestry stated in its latest report, many of Coach's original millennial customers are still around, but much of the company's comeback can be <a target="_blank" href="https://www.businessinsider.com/coach-cool-again-gen-z-is-spending-more-luxury-brand-2023-8">credited to Gen Z</a>.Keel purchased her first Coach purse in 2021 and now has a collection of nearly 20 bags. She regularly posts <a target="_blank" href="https://www.tiktok.com/@ilovesouplantation/video/7335925963596860714?is_from_webapp=1&amp;sender_device=pc">social media content</a> about her collection and is particularly drawn to Coach's sustainability efforts, its wide range of bag styles, and high-quality products."I like Coach because it's trendy but still very timeless," Keel told BI. "And they come out with a lot of different, fun pieces frequently throughout the year, so it's something you never get bored of." Customers are drawn to more than just new, trendy pieces. Old Coach designs are also seemingly impacting the brand's current business.As the brand previously shared on <a target="_blank" href="https://www.instagram.com/p/B1dzlDVARsz/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==">Instagram</a>, its Tabby bag was inspired by a 1970s Coach design. In June, it also relaunched its <a target="_blank" href="https://www.tiktok.com/@avagracelaurie/video/7377968705285655838?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7381479116761663022">Swing Zip bag</a>, which first went on sale in 1998.Kate Bauer, a 29-year-old from Toronto, <a target="_blank" href="https://www.tiktok.com/@readwritethrift/video/7282892643154005253?is_from_webapp=1&amp;sender_device=pc">collects vintage Coach</a> bags that she exclusively buys secondhand. She told BI that the importance of old Coach styles to the brand's current business has never been clearer."Nostalgia is one of the most powerful marketing tactics, and Coach has done a really good job of creating new bags that reference old ones," she told BI. "And that consistent aesthetic has been instrumental in keeping the brand at the forefront of people's minds."When I entered one of the brand's boutiques earlier this month, I felt two time periods colliding.The shop's brown walls, warm lighting, and glass cases screamed 2006. So did the few monogrammed wristlets I saw displayed on mannequins. Still, the Tabby purses that lined each shelf brought me back to 2024.It became clear that the recipe for Coach's comeback was much simpler than I originally thought. The brand didn't need to change much. It simply needed to grow up and get with the times.<div type="image" title="Person wearing crossbody lime green coach bag over leather coat" height="3899" width="5849" msid="111344357" hostid="261" sizebytes="637766"></div><h2 id="b04ad2a6-f529-4582-96aa-fe8075e5cf83">Can the Coach comeback last?</h2>Goldstein noted that it's a "natural progression" for most fashion and accessories brands to have ups and downs.She said Coach's ongoing success story is a little less common, but other Y2K brands, specifically <a target="_blank" href="https://www.businessinsider.com/crocs-ugliest-shoes-ever-comeback-story-2021-5">Crocs</a> and <a target="_blank" href="https://www.businessinsider.com/gen-z-brands-trends-they-brought-back-made-2023-4">UGG</a>, have staged similar comebacks recently and made them last.All three brands, Goldstein noted, expanded the ranges of their classic products to include more unique styles."They all focus on individuality and inclusiveness," Goldstein said of Coach, Crocs and UGG. "They offer a message of 'you be you' and sell products that consumers don't already have."Like any company, Goldstein said, Coach and similar brands need strong management to leverage future success. A consistent focus on consumer interests and new ideas is also key."I don't think any one brand can be as big as it ever was before because there's too much competition now," she said. "But I do think that Coach absolutely has lasting power."

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