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Short-video making app <a href="https://www.businessinsider.in/business/startups/news/chingari-raises-19-million-in-crypto-tokens-to-launch-its-own-crypto-token/articleshow/86868155.cms" data-type="tilCustomLink">Chingari </a>on Monday announced it has raised $15 million in a Series A extension round. The platform said it will use the funds to enhance technology, launch new features and augment the tech team. The app is planning to soon launch its live-streaming, socio-commerce and audio chat features. With over 110 million downloads, <keyword id="12270967" type="General" weightage="20" keywordseo="chingari" source="Orion">Chingari</keyword> said it has witnessed a two-fold increase in its user base since April 2021. The short-video making app aims to take its user base to 200 million by the end of this year. "This new funding will further strengthen our position and help us deliver an immersive user experience for our community," said Sumit Ghosh, Co-founder and CEO, Chingari. With 35 million monthly active users (MAUs), the app is aiming to further increase user engagement by strengething local content portfolio with more than 20 languages on the platform. Republic Capital led the latest funding with participation from Onmobile, JPIN Venture Catalysts, Hill Harbour, Angellist, Venture Collective, Makan Family, Cowa Ventures, MVC Friends, Protocol Labs and other HNI family offices. The platform recently launched a crypto token ‘$GARI' to make content monetisation more mainstream in the country.

Chingari raises $15 million to enhance tech, launch new features

<ul><li>Chingari has invited indie music composers to create and share music on its platform.</li><li>Chingari has said that it will pay composers for the music and composers of popular songs will also be given revenue share.</li><li>The app shot to fame after the government banned Chinese video sharing app TikTok and reportedly has over 16 million users.</li></ul>Indian short video sharing platform Chingari that has emerged as one of the <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-tiktok-alternative-in-indian-market-like-chingari-triller-sharechat-roposo-mitron/articleshow/76725779.cms">top TikTok alternatives</a> has announced that it will pay indie music composers to create and share fresh music on its platform. The <keyword id="9376700" type="UNKNOWN" weightage="20" keywordseo="Chingari-app">Chingari app</keyword> developers said that they will pay the music creators based on the reach of their songs and help them get exposure. Additionally, composers of songs that become popular on the app will also have a share in the revenue. At the moment, it’s not clear what the payment model is and how the composers will be compensated. Chingari users at present get points for their videos based on the number of views and these points can be redeemed for money. <div type="Article" hostid="261" msid="76749594" title="EXCLUSIVE: Chingari app is in talks with a global VC firm after the TikTok rival gets lit with over 10 million downloads⁠" mstype="2" mssubtype="0"></div> “Chingari has already become the new hotspot for desi content creators. Taking this a step further, we want to give platform to the music composers of our country. With a user base more than 16 million strong, Chingari provides a wide reach to our talented composers. The vision behind the move is to celebrate and promote the talent in our nation.” said Sumit Ghosh, co-founder and Chief Product Officer of Chingari. <div type="Article" hostid="261" msid="76696132" title="List of 59 Chinese apps banned in India by Indian government" mstype="2" mssubtype="0"></div> Chingari is adding 300,000 users every hour and records over 2.2 million video views per hour as per Biswatma Nayak, co-founder of Chingari. “The entire Chingari team is working extremely hard round the clock and trying to keep up with the surging users and providing them with seamless experience.” Nayak added. Chingari’s developers are currently working on a new user interface for the app and it will go live next week. The startup is also looking to hire for multiple roles across UI/UX design and engineering to handle the surge in traffic on its platform. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/top-helo-alternatives-to-share-videos-with-your-friends/articleshow/76749335.cms">Top Helo app alternatives to share videos with your friends</a> <a href="https://www.businessinsider.in/tech/apps/news/chinese-uc-browser-app-alternatives-google-chrome-firefox-opera-edge-and-more/articleshow/76724409.cms">Top UC Browser alternatives from Google, Samsung, Opera and others</a> <a href="https://www.businessinsider.in/tech/apps/news/twitter-is-flooded-with-memes-on-tiktok-pubg-mobile-and-popular-youtuber-carryminati/articleshow/76704537.cms">TikTok ban results in hilarious memes on Twitter but users wonder why PUBG Mobile escaped the ban</a>

Chingari app will now pay composers to create and share music on its platform for its millions of new users

<ul><li>The Indian founders had earlier called the ban on Chinese apps as the atmanirbhar moment for India’s entrepreneurs.</li><li>To handle the surge in users and traffic, the startups are now also aggressively hiring to better their offerings. </li><li>Here are all the openings in short-form video apps in India.</li></ul>On June 29, TikTok got banned in India along with 58 other Chinese apps. And since that very moment, India’s rival apps of the Chinese giant have seen their user base jump up by millions. The Indian founders even called this the atmanirbhar moment for India’s entrepreneurs."This is the digital atmanirbhar moment that most Indians have been rooting for,” said Naveen Tewari, founder and CEO of InMobi Group which owns Roposo. Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies, who have the cash to spend and build a userbase. “The move can be hugely beneficial for Indian companies considering the potential Indian startups have in terms of creating our own TikTok, We Chat, Baidu. Many others are all poised to make it big with the scale our country provides and absence of Chinese competitors with deep pockets,” Sandeep Singh, founder and president, Khabri. But to handle the surge in users and traffic, the startups are now also aggressively hiring to better their offerings. Here are all the openings in short-form video apps in India Chingari Chingari has got over 16million users in just 25 days and was trending in the top apps on the Google Playstore. The team needs 10-15 people right away to help with the surge in traffic – UI/UX designers, engineers and more. <div type="twitter" handle="adityakothari" handlename="Aditya Kothari" image="http://pbs.twimg.com/profile_images/1181273690819817472/ylFghAkJ_normal.jpg" favoritecount="109" retweetcount="37" status="Looking for a docker/kubernetes/backend architect for @Chingari_IN . If you're looking to build a backend infra, an… https://t.co/BBQtJ4Rl8C" createdat="1594502330000" id="1282061813891227649"></div> Bolo Indya Bolo Indya – which works as an infotainment app, was another to build on success after TikTok’s ban. “There was a huge jump in user increase in first 24 hours of the ban, and we saw over 2.5 lakh installs, with 87% of these signing up and creating videos and 1.27 crore videos were created in June,” said Varun Saxena, Co-Founder, Bolo Indya. The company said that it has continued its hiring activities even during lockdown and 3 new members have joined during lockdown phase while 2 more will be joining next month. Simultaneously, the company has aggressive hiring plans in technology teams across Android, AI and ML roles with remote interactions. “We took lockdown and its consequences as an opportunity to interact with some extraordinary talents and explore the synergies to join us on our mission to enable Bharat to transform social capital to financial independence through short videos in regional languages. We did not do a single lay off, and continue to strengthen the team with the right fits who share the same passion, ambition and motivation,” said Saxena. The company currently has 15-20 vacancies. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[]]></cdata></div> Interested candidates can apply by writing to hr@boloindya.com Mitron TV The app which shot to fame even before TikTok was banned, is also aggressively hiring. The app’s co-founder Anish Khandelwal took to LinkedIn to share that the company is currently looking for android developers and backend developers with over two years experience. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[]]></cdata></div> Interested candidates can apply by writing to career@mitron.tv Khabri Khabri helps users create podcasts and also caters to the Hindi-speaking market in India. The company said that it already had 40,000 influencers on the platform, and with the ban on TikTok it got 5000 new influencers in two days. The company is currently <a href="https://angel.co/company/khabriapp/jobs/671317-product-manager-growth">hiring </a>a product manager among other roles. Trell Another TikTok rival app in India – Trell has now crossed 45 million downloads with 5 million daily active users, claims the company. “We are very excited to see the regular developments on the platform and the increasing interest from users and content creators. With this opportunity, the Indian Internet startups can grow faster and build a superior experience for the consumers in the long run which was being capped by the established players earlier,” said Pulkit Agarwal, Co-Founder, Trell. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/therapy-and-mental-health-is-important-for-startup-founders-to-survive-the-near-death-moments-in-business/articleshow/76931948.cms">This Indian entrepreneur started going to therapy and recommends it to startup founders to survive the ‘near death’ moments in business</a> <a href="https://www.businessinsider.in/business/startups/news/zomato-journey-from-a-weekend-project-to-a-3-billion-company/articleshow/76901180.cms">Zomato turns 12 – from a weekend project to a $3 billion company, here’s the startup’s journey over the years</a>

From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

<ul><li>The Indian government banned the popular Chinese video sharing platform <keyword id="6762469" type="UNKNOWN" weightage="20" keywordseo="TikTok">TikTok</keyword> on Monday night. </li><li><keyword id="7536657" type="UNKNOWN" weightage="20" keywordseo="tiktok-in-india">TikTok in India</keyword> has several rivals like Chingari, Bolo Indya, Roposo, Khabri and even the very recently launched Mitron.</li><li>Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies.</li></ul>The Indian government banned the popular Chinese video-sharing platform TikTok on Monday night. While that would have hurt the many Tiktokers and influencers in India, Indian rivals of TikTok are rejoicing. As soon as the news of the ban came in, Chingari, one of TikTok’s India rivals, started getting massive hits. Sumit Ghosh, the founder of Chingari, told Business Insider that the app was getting 100,000 downloads per hour. “This step will take India one step ahead to be an atmanirbhar economy — free from the clutches of China," Ghosh said. But Chingari is not the only one. TikTok has several rivals in India like Bolo Indya, Roposo, Khabri, Trell and even the very recent Mitron (currently under scrutiny by Google Play Store). And these apps welcomed the move from the government and the subsequent traffic on their apps. The Indian founders called this the atmanirbhar moment for India’s entrepreneurs."This is the digital atmanirbhar moment that most Indians have been rooting for. Roposo is very well positioned to lead this movement. Roposo will continue to build on the trust and love that 55 million Indian users have placed in us,” said Naveen Tewari, founder and CEO of InMobi Group. The Indian government’s MyGovIndia platform had moved from TikTok to Roposo earlier this month. Meanwhile, lifestyle community-commerce platform Trell got 1 million downloads just after the ban on Chinese apps. The lifestyle vlogging platform allows users to create 5-minute videos in their native languages. Others too tried to cash in on the loss of TikTok as a platform for the hundreds of influencers on the app. “Bolo Indya users spent more than 39 minutes per day on it before the ban on Chinese apps, and now we invite all the Tiktok stars from India to be part of the fast-growing Bolo Indya community. We are pleased to have the opportunity to positively impact the lives of millions of Tiktok stars and provide them with the platform to build on their social capital and convert it to financial independence,” said Varun Saxena, Founder, Bolo Indya. This move could be a boon for India’s entrepreneurs to build their own empires like Chinese giants. Indian entrepreneurs believe with this, ‘Made in India’ apps will get a boost as they won’t be fighting with Chinese companies, who have the cash to spend and build a userbase. “The move can be hugely beneficial for Indian companies considering the potential Indian startups have in terms of creating our own TikTok, We Chat, Baidu. Many others are all poised to make it big with the scale our country provides and absence of Chinese competitors with deep pockets,” Sandeep Singh, founder and president, Khabri. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/tiktok-has-been-removed-from-the-google-play-store-and-the-apple-app-store/articleshow/76702533.cms">TikTok disappears from Play Store and App Store soon after India banned 59 Chinese apps</a> <a href="https://www.businessinsider.in/tech/apps/news/hacks-to-avoid-tiktok-ban-and-pubg-may-be-banned-in-india-soon/articleshow/76705632.cms">There are ways around the TikTok ban⁠⁠— while PUBG may be banned via another list from the Indian government</a>

Tiktok has many rivals in India and the government ban is a blessing for them

New Delhi, July 1 (IANS) The ban on 59 Chinese apps has given homegrown app developers a once-in-a-lifetime opportunity to create world-class products across chat, short videos, and photo/video sharing segments and led by ShareChat, desi apps are now scouting for fresh finds to invest intelligently into scaling their platforms and handle the upcoming rush. In a country where nearly 300 million people are on Facebook, another 400 million on WhatsApp and over 120 million on Chinese app TikTok -- not to forget the millions who are hooked to Instagram, Twitter and Snapchat -- there has not been a single social media platform to date with its roots in India that has created headlines globally. The time is ripe to rise to the occasion and show that Indian programmers can build top-notch social media apps right here, without going to the US or other countries. The regional language social media platform ShareChat is changing the way in which the next billion users will interact on the internet. With over 1 billion monthly Whatsapp shares, users spend more than 25 minutes daily on the platform. ShareChat has a user base of over 60 million monthly active users spread across the country and available in 15 languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani, Bhojpuri and Urdu. The Bengaluru-based regional language social platform has become so popular that even Twitter came onboard when the four-year-old company raised $100 million in its Series D round of funding last year. "ShareChat is silently leading a social media revolution with a strong focus on regional outreach keeping its Bharat connect pristine," said Berges Y Malu, Director, Public Policy, ShareChat. "We welcome the move from the government against platforms that have had serious privacy, cyber security and national security risks. We expect the government to continue their support for the Indian startup ecosystem," Malu added in a statement. Public is a video-only social platform and has already registered 50 million users, with more than one million videos being created every month. According to Azhar Iqubal, Founder and CEO of Public, we have immense talent and resources in India and the vacuum created by this ban is a great opportunity for Indian app makers to launch products that have the potential to do well globally. "It will also make users more vigilant in checking what permissions they have given to apps as smartphones store sensitive information," said Iqubal. Public is currently available in five Indian languages: Hindi, Bengali, Gujarati, Tamil and Telugu, and aims to have over 100 million users by the end of the year. Roposo is another leading homegrown short-video making app with more than 65 million downloads in the country. TikTok users, including influencers with huge fan followings, have started switching to Roposo in large numbers after the ban. "We have built Roposo as a clean and ethical platform. The unique idea of channels in Roposo provides every talented Indian with an opportunity to grow rapidly," said Mayank Bhangadia, co-founder of Roposo. Indians have rushed to download social app Chingari, a desi alternative to Chinese TikTok, which is witnessing nearly 1 lakh downloads and over 2 million views per hour since the government banned 59 Chinese apps over national security concerns. Already downloaded over 3 million times, the app which was founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam last year, was trending at the top spot on Google Play Store. "As Chingari is setting new benchmarks, a lot of investors are showing interest in our app. We are holding crucial discussions to get a good investor(s) on board so as to scale up our free-of-cost social platform," informed Nayak. Launched in October 2017, Khabri is another fastest-growing digital audio platform providing content in the regional language. "We urge Indian corporate leaders to come forward and reclaim the country's business ecosystem and consumers through supporting/investing in Indian startups," said Sandeep Singh, co-founder and president, Khabri. "Since the word spread that Indians now have a homegrown and more entertaining alternative to TikTok, we have been recording traffic beyond expectations on our app," said Nayak. Lifestyle community commerce platform Trell has witnessed more than 1 million downloads after India banned Chinese apps. With over 30 million downloads and 9 million monthly active users on its app, Trell has witnessed a 25 times growth within one year. "We welcome all the Tiktok and Chinese apps content creators with open arms to come and engage on Trell. As the largest Indian lifestyle social app, we will continue to ensure that the privacy and data of users will be protected," said Pulkit Agarwal, Co-Founder, Trell. --IANS na/in

Homegrown social media apps turn restless for big leap

<ul><li>As we enter a brand new year, we want to crystal gaze into what the year holds for us.</li><li>The global pandemic has spawned strong growth in influencer marketing and creators have cemented their position boosting consumer trust in 2022.</li><li>In our first year-ender, we take a closer look at the year gone by, speak to influencer marketing experts to understand what does the future hold and how is the ecosystem shaping up.</li><li>They also shared with us a few key trends and opportunities that the industry will bring forth as we move forward in 2022.</li></ul>After brands and advertisers slashed their marketing budgets for traditional mediums in 2020, digital marketing took the center stage. Within the hemisphere of digital marketing, social media became a leading channel that drove brand discovery and purchase decisions last year. Influencer marketing also got its due recognition as brands looked for affordable and niche options to reach out to GenZ and Millennials. Marketers also realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration to keep going on, searching DIY videos as they turned home chefs, learning new recipes or focusing on self-care. Creators played an integral role in building a sense of community -- something people searched for when living in isolation. Bolstered by prolonged stay-at-home periods, consumers also steered away from pictures and text and started consuming more videos than ever before. According to Bain and Company, the online video user base in India has increased to more than 350 million people, growing 24% in the last three years. Today, Indian smartphone users spend about 4.8 hours on their devices daily, of which a staggering one hour on average is spent consuming videos, said the report. So, as video consumption scales and attention span reduces every day, influencer marketing offers quick turnaround time and personalisation. Another key factor that attracted brands to this medium is the bond of trust and authenticity that creators share with their fans, giving brands an opportunity to reach out to a niche audience. As a result, the influencer marketing industry has gone through a severe transformation in a short time, becoming a mainstream marketing vehicle. Brands have started looking for agencies that can provide them with interesting campaign ideas rather than just a list of influencers and expected reach. They are more involved in their marketing campaigns and have started exploring creative ideas collectively with the influencers to create engaging content. So, in 2021, we saw brands moving away from ‘one-time associations’ for single posts to actually collaborating with influencers for long-time deals. GroupM and INCA’s study conducted earlier this year also proves how significant influencer marketing is to a marketer today. It said that influencer marketing has become a top priority for marketers this year, as every other leader indicated a budget growth of more than 25% in 2021. INCA’s report further went on to predict that the Influencer Marketing industry is poised to grow at a CAGR of 25% for the next decade, reaching a size of Rs 2200 crore in 2025. As per the report, celebrities corner only 27% of the marketing dollars while a bulk of 73% are taken by digital influencers. Keeping in mind how 2020 and its aftermath in 2021 revolutionised the digital industry, we reached out to a few influencer marketing agencies to understand what does the future hold and how is the ecosystem shaping up. Here is what they said: Neel Gogia, Co-founder of IPLIX Media: The upcoming year is bringing a plethora of opportunities for existing as well as aspiring influencers and creators. The first and foremost are long-term partnerships. With each passing day, more and more brands are realizing that ROI delivered by influencer marketing is unparalleled. Therefore, they are increasingly investing in influencer marketing, and especially in long-term partnerships. Long-term partnerships help them build advocates and ultimately, increase trust amongst the audience. Apart from that, the regionalization of content will increasingly be gaining momentum in the upcoming years. In fact, global brands and platforms are already experimenting with it. Recently, LinkedIn launched its regional version after almost every major global networking app available in the country across Facebook, Twitter and Clubhouse have already introduced it to support the multiple Indian languages. In this wave of regionalization, the local languages that are gaining popularity are Telugu, Marathi, Bengali, Punjabi, Malayalam, etc. Dharika Merchant, COO, WORD and Alchemy Group: The influencer marketing industry in 2022 will see a huge rise in the demand for micro influencers. Micro influencers' share in the total industry increased drastically last year due to brands favouring them owing to their higher engagement rates &amp; affordability. The industry is expected to shift to a more data-driven approach which will become the primary reason for the rise in demand for micro-influencers. Brands are now willing to work on branded content with micro influencers due to favourable data and better insights. It also leads to an effortless long-term relationship between the brand and the influencer thereby ensuring an always-on marketing approach. This always-on influencer marketing approach portrays brand loyalty from an influencer point of view and adds onto credibility of the brand and better brand recall. Without a doubt, focus on micro influencers will be one of the leading trends for the industry in the coming year and we’re excited to see how this changes the face of branded content. Pranav Panpalia, founder, OpraahFx: ‘Live streaming’ is all set to emerge as one of the widely accepted and used influencer marketing tools in the coming year. Live-eCommerce as a concept was started in China last year during the pandemic and got popularized amongst other nations. Live-eCommerce is a great way to connect with the right set of target audiences and turn them into ‘customers’ of the brand the influencers are vouching for. This is one of the best ways for brands who are focusing on ‘ROI’ driven campaigns and not on awareness or brand-building. In India, with many start-ups and MSME brands now focusing on performance-driven influencer marketing campaigns, the concept of live-eCommerce will be practiced and this shall disrupt the influencer marketing industry. Brands promoting highly accessible and affordable products and services are more likely to make use of this new concept. Alongside, live streaming is known for enabling better connections between creators, brands, and consumers as it is a more authentic and real-time content piece. It also provides an opportunity for consumers to interact with their favorite creators, thereby there is a larger scope for personalisation, feedback, and results-driven conversations. Currently, the live-streaming concept is highly dominated by gamers, and this trend will soon see a shift. The live-stream feature provides an equal opportunity and benefits to influencers and content creators of all kinds if used strategically and creatively. For eg: Content creator, Viya from China live-streams about beauty, cosmetics, real estate, cars, and rockets; and is gaining immense out of such brand deals. Likewise, we too are soon to witness such a trend in India. Apaksh Gupta, CEO and Founder, One Impression: While there are going to be plenty of emerging trends that we are expecting to take over the influencer marketing economy in 2022, one particular trend that is going to stand out is the mainstreaming of the metaverse. The way the world of content and social media is evolving, we can easily assume now that the metaverse is here. While the pandemic forced brands to jump on the digital marketing train, newer technological innovation and integration of various platforms to build a virtual ecosystem is bringing the dream of Metaverse closer every day. 2022 is going to witness a lot of investments from brands into mainstreaming the metaverse. We have already seen in 2021 that bigger brands like Nike and Verizon are already initiating their strategies to get a head start in this league from their competitors. Gucci has also launched its limited collection for Roblox letting players customise their avatars in Gucci products. In 2022, we will be witnessing an increase in these numbers of brands who will be deploying technologies like AR/VR with influencers and content creators at the centre of them to promote their products and services. Rohan Tyagi, VP Strategy and Operations, India - Triller: The advent of technologies like NFTs, Crypto has opened up new engagement and revenue channels for brands. In fact, there is great affinity toward it among GenZ and millennial buyers. Through NFTs, brands can disrupt their markets with new strategies to raise awareness, develop new consumer journeys and increase customer value and loyalty. However, In the decentralized world of Web3, the power has shifted back to creators, and brands looking to leverage technologies like NFTs know that they cant simply buy into the space. Community interest today is driven by creators as a result there will be an uptick in brands partnering with influencers to leverage the opportunities afforded by NFTs. While influencer marketing is a fairly young industry with Metaverse becoming mainstream there is a huge likelihood of it taking off quickly and becoming a multibillion-dollar economy in the virtual world. In fact, this may happen much quicker than we think. Aayush Tiwari, VP - Talent Management &amp; Music Business, Monk Entertainment: One pretty evident trend is the dominance of short video content. We’ve noticed a wave of crisp crunchable 15-30 seconder bites taking the internet by storm in 2021 already, bound to multiply in the coming years. Factors that act as a catalyst are low entry barrier, easy to make, large-scale consumption. What drives the short video ecosystem is the ability of it getting recreated under the banner of ‘trends.’ Every week, there are hypothetically ten new trends which garner lakhs of videos lifting the consumption and UGC levels to higher levels. Dominant social media platforms like Instagram, YouTube launched their verticals, and new players like MOJ, TakaTak, Chingari entered the game encouraging regional tiers to showcase their talent. Even Netflix launched a short vertical that features the best scenes from their series, which people are binge-ing on the go. Vaibhav Odhekar, Managing director India &amp; Middle East, AnyMind Group: Influencer marketing has seen few major changes from the consumer approach towards the whole marketing and influencer segment and monetization of platforms. With the rising social media consumption and engagement, D2C brands across segments have moved towards influencers marketing. As per 'State of Influencer in Asia 2021' report by Antag, the most popular are Art &amp; Entertainment, Food &amp; Beverage and Fashion &amp; Beauty while Finance, health &amp; wellness are also attractive eyeballs and set to become trendsetting in 2022. One of the trends that stood out this year was Influencers creating and launching their own brands, driven by their expertise in a certain field, passion or life experience. Along with Direct-to-consumer and e-commerce, Consumer behavior shifts driven by the pandemic have accelerated trends. We've also noticed a trend of rising social commerce which will stay. Platforms like Facebook, Instagram, YouTube and Twitter have already made such features available in some parts of the world. The report also found out that Youtube is the most used social media platform in India. As we move towards 2022, more trends will see a spike and the ongoing trends will keep growing with the brands' demand. Sagar Pushp, Co-founder and CEO, ClanConnect: Two major trends are emerging in the influencer marketing sector and will likely dominate in 2022. Firstly, the creator economy will move towards a subscription-led model wherein true fans will be able to pay a sum of money to access exclusive influencer content. Such premium content will not be available on public platforms like Instagram and YouTube. Secondly, the use of NFTs is going to skyrocket over the next year. With NFTs, users can assume ownership of content such as images, videos, or sound clips, unlocking more revenue opportunities for creators. Pulkit Agrawal, Co-Founder &amp; CEO, Trell: Two words: Social Commerce. While the pandemic has given a massive push to India’s creator economy, the industry will thrive in 2022, with newer shopping and engagement models being adopted across the ecosystem. India’s GenZ and millennial shoppers are now harder to reach through traditional media channels and prefer social media networks to make purchase decisions. Hence, brands now want to integrate social and commerce to drive higher awareness, consideration, and sales. Further, Vertical videos are bound to take the centre stage in the coming year, which means long-form or episodic content will create opportunities for influencers to integrate brands into their content with the help of data-driven insights- brands and influencers will churn more personalized content for their followers’ The rise of social commerce in India will also give a fillip to digital-first brands while opening up newer avenues for influencers to monetize from brand collaborations, making it a full-time profession. With this, the industry is all set to create transforming shopping experiences and become more interactive, immersive, and entertaining. Live commerce is one of such innovations where an influencer demonstrates product usability in a live video setting, driving higher visibility, excitement, and loyalty for consumers. Gautam Madhavan, CEO, Mad Influence: Short Video and Live Stream will dominate in the influencer marketing industry. Consumers are becoming restless in watching long format videos - hence they want to consume on-the-go type of content. Original Content will be one of the key factors driving this. Content Quality and content authenticity is something consumers will be wanting.

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Chingari raises $15 million to enhance tech, launch new features

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Chingari app will now pay composers to create and share music on its platform for its millions of new users

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From Chingari to Mitron TV – TikTok clone apps in India are now aggressively hiring to handle the user surge

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Tiktok has many rivals in India and the government ban is a blessing for them

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Homegrown social media apps turn restless for big leap

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Influencer Marketing: Trends to watch out for in 2022

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