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<ul><li>After <keyword id="880130" type="COMPANY" weightage="20" keywordseo="Cheil-India">Cheil India</keyword> came under criticism for allegedly asking its employees to <keyword id="8954729" type="UNKNOWN" weightage="20" keywordseo="Work-from-Office">work from office</keyword> in the midst of the pandemic, the agency denied the allegations.</li><li>In its official statement, the agency said that its employees have been working from home since April 2021.</li></ul>For the last few weeks, our social media timelines and TV screens have been flooded with heartrending scenes from what is happening across the country. We have seen people struggling to find hospital beds, oxygen and have seen so many people lose their near and dear ones. In fact, the virus has attacked us with such brute force in this second wave that almost everyone seems to have lost family and friends. At such a time, advertising agency Cheil India has come under criticism for allegedly asking its employees to work from office in the midst of this raging pandemic. In a post shared by Rahul Bhatnagar, an ex-employee of Cheil India, he mentions, “Despite repetitive requests and implores, my ex-agency decides to keep its offices open during the peak of the coronavirus pandemic, forcing and threatening its employees to come to office.” While Bhatnagar didn’t mention the agency, a few people tagged Cheil India in the comments. <div type="javascript" title="Custom" contenttype="Text"><cdata><![CDATA[]]></cdata></div> We reached out to Cheil India and it denied the allegations. The agency said that its employees have been working from home since the beginning of April 2021. Replying to an email query, the agency said, “India’s Covid crisis has been beyond heartbreaking. No company was immune to ravage of Covid. We recently lost two of our employees to Covid. It has been a very tragic and unfortunate time for all of us but we have been standing by our employees all throughout. Amid this tough time, we are working round the clock to provide necessary medical aid and support the mental wellbeing of our people. Cheil India has been following all government protocols and safety guidelines since the onset of Pandemic last year. We started with 10% capacity last year. We have constantly been amending our Work from Office policies and ensuring complete safety of all our employees at workplace. From weekly tests for all our employees to maintaining complete social distancing, from sanitization of our office on regular intervals to following all safety and hygiene measures, we were adhering to all the government laid guidelines. We were operating at 40-45% capacity in January 2021 and completely shifted to <keyword id="123591" type="PERSON" weightage="20" keywordseo="Work-from-home">Work from Home</keyword> model beginning April 2021. For us, our employees are our priority.” For the last few weeks, India has been witnessing a surge in Covid-19 infections with the country seeing over 3 lakh fresh cases of Covid-19 daily. On April 15th, India had registered 2,16,642 new COVID-19 cases and Maharashtra had reported 61,695 infections, accounting for nearly 31% of new cases and Delhi followed with 16,699 cases. On April 13th, Maharashtra CM Uddhav Thackeray had imposed section 144 in the state and had announced that all establishments should be shut down, except for essentials. A curfew was announced in Delhi on April 15th. As per a Cheil employee’s comment on Bhatnagar’s post, the agency was working from their office till April 16. He said that Cheil was working last year in May when the entire country observed a lockdown. “Could have been easily done from home but no...After running the show since May 6th, 2020 from their swanky gurgaon office, yes the office was open last year too when the world was home...their confidence was oozing....when india was peaking at 2 lakh cases per day, a creative guy was admitted in a hospital, a planner severely afflicted others and a few more started taking leaves for covid symptoms. Cheil went on working from office till 16th of april. Only if they had shut a week early. Just a week keeping their massive egos aside. Only if they didn’t put lives before business. It’s sad, just sad how many families and there are many that are going through distress and pain right now,” wrote the employee. Vanddana Bhalla, Business Service Director at McCann Worldwide Group, blamed the client. She commented on the post, saying, “This problem comes from Samsung Electronics. They forced Cheil and further teams to come to work. Both are equally responsible. We have lost two great people.” Another ex-employee called working with Cheil India a mistake. She said, “Cheil India is one of my mistakes too. Their employees are just numbers to them who should not have any self-respect or personality to stand up against the bullshit they put you through.” Nikhil Narayan, Creative Director at Ogilvy, took to LinkedIn to dedicate a song to the two employees who lost their lives to COVID, reminding all agencies that empathy is the need of the hour. <div type="javascript" title="Custom" contenttype="Text"><cdata><![CDATA[]]></cdata></div> We're all living in constant fear that someone close to us might contract the virus. People are either mourning someone’s loss or dealing with the anxiety that they might have to, soon. So, deadlines can wait! We need more empathy, compassion, and unity to survive this pandemic. Here’s hoping that more agencies don’t repeat these mistakes.

Cheil India comes under criticism for allegedly asking employees to work from office; says it's been working from home since April 2021

<ul><li><keyword id="6355684" type="General" weightage="20" keywordseo="blockchain" source="Orion">Blockchain</keyword> is the future of transactions, but it can also have a far-reaching impact on <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">marketing</keyword>, and change it for the better.</li><li><keyword id="333593" type="General" weightage="20" keywordseo="mayank-mishra" source="Orion">Mayank Mishra</keyword>, DGM, <keyword id="880130" type="General" weightage="20" keywordseo="cheil-india" source="Orion">Cheil India</keyword> writes about the role Blockchain can play in transforming marketing and advertising in the future.</li></ul>Every transaction between people requires some form of trust. If you lend a friend some money, you trust them to pay you back. If you don't know the person you are lending money to 'third party' comes in and offers some kind of assurance. You place your trust in this third party, either a mutual friend or perhaps an institution like a bank. Centralized institutions like banks and companies provide trust and assurance so that transactions can take place between large numbers of people. Imagine now that this 'third party' was replaced by a massive network of individuals. No one individual or organization holds all the power, but every time a transaction between two individuals happens, the entire network works together to ensure that every transaction is recorded, validated and upheld. This is essentially the idea of the Blockchain. In practice, all manner of complex mathematics and computing make it work, but at its heart Blockchain is a way for individuals in a network to conduct transactions without the need for centralization. The most famous application of Blockchain is cryptocurrency. However it has many other applications too, like decentralized finance, virtual companies, NFTs (<keyword id="10950476" type="General" weightage="20" keywordseo="non-fungible-tokens" source="Orion">Non Fungible Tokens</keyword>). The list is endless. When we are talking about Blockchain we are describing a revolutionary new idea like the Internet, which can have innumerable applications across every industry. The Internet changed the way modern marketing works, and the Blockchain is poised to do the same. In fact, this change is already happening. Consider the way online advertising works when people browse the internet. Individuals are profiled and targeted with advertisements, and while an entire industry profits from this system, the individual in question doesn't see a dime. Blockchain can make online advertising fairer. Brave Browser is a Blockchain based browser that rewards people for browsing the internet. Being served advertisements is optional, and if you choose to be served with ads, you get compensated in 'Basic Attention Tokens', which can be exchanged for real world money. Take a closer look at influencer marketing. When we look at the nuts and bolts of how influencer marketing currently works, there are several entities involved. The creator (influencer), the audience, and the media platform are the key components. Brands step in to reward the influencer in exchange for getting some of their ideas across. Agencies manage the show and ensure that marketing objectives are met. <keyword id="11993465" type="General" weightage="20" keywordseo="boosto" source="Orion">Boosto</keyword> is a blockchain application that challenges this model at a fundamental level. It is a decentralized system where creators, audiences and platform developers can reward each other simply by doing what they do...creating, consuming and inventing. No third party is needed to offer rewards or manage the show. Needless to say, applications like the ones described pose some fundamental challenges to marketers. They may even pose an existential threat to some of the familiar ways of working we are used to. This is a good thing. It means that marketing is ripe for innovation. Blockchain is not simply a new technology. It is a new cultural artefact, one that represents the mindset of humanity's first generation of digital natives. This is a generation of people for whom the idea of being part of a global community of networked individuals comes intuitively. Centralized systems run counter intuitive to the way this generation sees the world, and this is why Blockchain is so important. It is laying down the ground rules for how transactions will happen in the future. The Internet seemed esoteric when it first appeared in our collective awareness. It was the domain of geeks and nerds, and no one was quite sure what to make of it. If the Internet revolutionized communication, Blockchain will revolutionize transactions. For a marketer or a brand who takes a long term view of things, it is important to start planning now. Asking the right questions is a start. What areas of my business are likely to be impacted? Where do the opportunities lie? What should I be investing in? Should I start seeding Blockchain professionals into my organization? Am I in a business that will need to pivot? It is an exciting time to ask these kinds of questions. Curiosity might cause feline fatalities, but when it comes to Blockchain, it is your best weapon.

Blockchain is the future of transactions, and here's how it will change marketing

<ul><li><keyword id="107877" type="CITY" weightage="20" keywordseo="Samsung-India">Samsung India</keyword> launches a new campaign to promote its <keyword id="9984689" type="UNKNOWN" weightage="20" keywordseo="galaxy-s21-ultra">Galaxy S21 Ultra</keyword> 5G.</li><li>The campaign is conceptualised by <keyword id="880130" type="COMPANY" weightage="20" keywordseo="Cheil-India">Cheil India</keyword>. </li></ul>They say a picture is worth a thousand words. We say a picture is worth many pictures! <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> India launches an epic campaign that showcases the prowess of Galaxy S21 Ultra 5G and its revolutionary 108MP pro-grade camera. Introducing #EpicDreamsOf21: For the first time ever, one can witness 21 unique dream shots captured in one epic shot! Conceptualised by Cheil India, it brings 21 epic dreams to life like never before. Our insights showed dreams of our consumers this year were very different from any other year. Simple things in life like going outdoors, eating at a restaurant, hugging a loved one, travelling, family get-together and celebrations, all of which were once a normal had turned into dreams. Dreams that are actually 21 different stories, all captured in one shot. With the highest resolution possible on a smartphone, <keyword id="173725" type="ORGANIZATION" weightage="20" keywordseo="Samsung-Galaxy">Samsung Galaxy</keyword> S21 Ultra 5G camera lets one take an epic photo in such detail that you can crop multiple shots with true-to-life details and hues. The vision of the campaign has been brought to life by award-winning film director Daniel Zenas Upputuru and shot by ace photographer <keyword id="7108369" type="UNKNOWN" weightage="100" keywordseo="Avani-Rai">Avani Rai</keyword>. The campaign epitomises a one-of-its-kind experience for Samsung consumers through its unrivalled picture quality and luxurious design. The microsite is now live: <div type="Youtube" id="O4CgWhu9TxE" title="#EpicDreamsOf21 | 1 epic shot. 21 crops captured #withGalaxy S21 Ultra 5G | Samsung" thumbUrl="https://i.ytimg.com/vi/O4CgWhu9TxE/mqdefault.jpg"></div> “At Samsung, we believe in innovations that enable our consumers to do what they can’t. With our latest campaign, we are excited to showcase the power of Galaxy S21 Ultra 5G’s pro-grade 108MP camera in an innovative manner. Photography enthusiasts can now click high-resolution images with its 108MP camera and crop it into many pictures without compromising on the quality,” said Aditya Babbar, Senior Director and Head, <keyword id="691908" type="ORGANIZATION" weightage="20" keywordseo="mobile-marketing">Mobile Marketing</keyword>, Samsung India. “We created a surreal visual journey of simple things in life that we missed in 2020 and turned them into #EpicDreamsOf21. This was captured in one epic shot in a setting we all wished to be in – the outdoors, using the power of 108MP of Galaxy S21 Ultra 5G. Every dream composition within the #EpicDreamsOf21 was inspired by a work of art brought to life using a cast of over 40 models posing for the epic photograph,” said <keyword id="1970421" type="PERSON" weightage="20" keywordseo="Emmanuel-Upputuru">Emmanuel Upputuru</keyword>, Chief Creative Officer, Cheil India.

Samsung's new campaign, featuring Avani Rai, is the weaving together of 21 shots into one shot

<ul><li>Cannes Lions announces its shortlists for Brand Experience &amp; Activation, Mobile, Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories.</li><li>The jury will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today.</li></ul>Day 3 of this year’s Cannes Lions opened with some more good news for India. Work from the country bagged 21 shortlists. Cannes revealed shortlists for categories including Brand Experience &amp; Activation, Mobile, Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness, Creative E-commerce, Sustainable Development and Film and Innovation categories. While we got 8 shortlists in the Brand Experience &amp; Activation category, 1 in Creative E-commerce, 4 in Film, 4 in the Mobile category and 4 in Sustainable Development Goals, there were no shortlists in the Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness and Innovation Lions categories. Here is a list of India’s shortlist on Day 3: <cmsannotation type="cmsannotation" annotationid="Brand Experience &amp; Activation" text="Brand Experience &amp; Activation">Brand Experience &amp; Activation</cmsannotation> <ol><li>The Punishing Signal - Brand Experience &amp; Activation, FCB Interface, Mumbai Police - Not-for-profit/Charity/Government</li><li>Pedasuransi - Customer Acquisition &amp; Retention, VMLY&amp;R, Heinz</li><li>Careers From Home - Culture and Context, Local Brand, Wheel India, HUL</li><li>The Better Half Recipes - Culture and Context, Challenger Brand, Dentsu Webchutney, Swiggy</li><li>The 8-Bit Journo - Culture and Context, Single-market campaign, Dentsu Webchutney, Vice</li><li>Make your Own Mask - Culture and Context, Single-market campaign, Wunderman Thompson, The Times of India</li><li>The Applegram - Culture and Context, Single-market campaign, Famous Innovations, Radio Zindagi</li><li>The Better Half Recipes - Culture and Context, Cultural Insight, Dentsu Webchutney, Swiggy</li></ol><cmsannotation type="cmsannotation" annotationid="Mobile Lions" text="Mobile Lions">Mobile Lions</cmsannotation> <ol><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Activation by Location </li><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Technology - Mobile Led Creativity </li><li>The 8-bit journo - Vice - Dentsu Webchutney Mumbai - Mobile Social - Real-time Response</li><li>Now, words aren’t just heard, but felt - Samsung - Cheil India Gurgaon - Mobile Technology - Innovative Use of Technology</li></ol><cmsannotation type="cmsannotation" annotationid="Sustainable Development Goals" text="Sustainable Development Goals">Sustainable Development Goals</cmsannotation> <ol><li>#Keepgirlsinschool - Whisper Mobileshaala - Leo Burnett, Mumbai - Quality Education</li><li>Shakti - The Selfless Selfie, Shakti, Ngo, FCB India, Delhi, Gender Equality</li><li>Out And Proud Classified, The Times Of India, Newspaper, FCB Ulka, Delhi</li><li>Now, Words Aren't Just Heard, But Felt. - Samsung - Samsung Good Vibes - Cheil India, Gurugram - Reduced Inequalities</li></ol><cmsannotation type="cmsannotation" annotationid="Film" text="Film">Film</cmsannotation> <ol><li>Savlon - The Artist - ITC Savlon - Savlon Handwash - Ogilvy India, Mumbai - Healthcare</li><li>Freedom, WWF India, WWF, McCann, New Delhi, Not-for-profit / Charity / Government</li><li>Man Enough: Shaving Stereotypes - Gillette - Gillette Mach3 - Grey India - Mumbai - Single-market Campaign</li><li>Pooja Didi - Facebook - Taproot Dentsu, Mumbai - Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="Creative E-commerce" text="Creative E-commerce">Creative E-commerce</cmsannotation> <ol><li>The Better Half Recipes - Swiggy - Swiggy Instamart - Dentsu Webchutney, Bangalore - Cultural Insight</li></ol><cmsannotation type="cmsannotation" annotationid="Creative Business Transformation Lions" text="Creative Business Transformation Lions">Creative Business Transformation Lions</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Creative Effectiveness Lions" text="Creative Effectiveness Lions">Creative Effectiveness Lions</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Radio and Audio Lions: No shortlists" text="Radio and Audio Lions: No shortlists">Radio and Audio Lions: No shortlists</cmsannotation> No shortlists <cmsannotation type="cmsannotation" annotationid="Innovation Lions" text="Innovation Lions">Innovation Lions</cmsannotation> No shortlists The Cannes Lions will announce the results for Digital Craft, Film Craft, Industry Craft, Entertainment, Entertainment for Music and Entertainment for Sport today. <div type="Article" hostid="261" msid="83744323" title="Cannes Lions 2021: India gets 8 shortlists on Day 2" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: On Day 3, India secures 21 shortlists

<ul><li><keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> today announced the Radio &amp; Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &amp; Activation Lions, and Creative Effectiveness Lions, Innovation Lions, and the Young Lions Marketers Award.</li><li>FCB Interface wins another Bronze Lion for 'The Punishing Signal’ campaign in Brand Experience &amp; Activation category.</li><li>Dentsu Webchutney picks two more metals on Day 4, bringing its tally to 7.</li></ul>It is Day 4 of <keyword id="11254454" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2021">Cannes Lions 2021</keyword> and India has picked up four metals out of 21 shortlists across five categories. FCB Interface has added yet another Lion to its laurel as it won one more Bronze for 'The Punishing Signal’ campaign in Brand Experience &amp; Activation category under sub-category Not-for-Profit/Charity/Government. So far, FCB India and the Mumbai police’s campaign has won seven metals including one Gold, three Silver, and two Bronze Lions under Health &amp; Wellness, PR, Outdoor and Brand &amp; Activation Lions. Speaking on the win, Robby Mathew, Vice Chairman &amp; CCO, FCB Interface, said, “Absolutely delighted. I really wish we had entered it in more categories.” Dentsu Webchutney also continues its winning spree on Day 4 by adding another Bronze and Silver to its metal tally. The digital agency has won a Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category. <div type="Youtube" id="mawkqC5WkIY" title="Swiggy Instamart | The Better Half Cookbook" thumbUrl="https://i.ytimg.com/vi/mawkqC5WkIY/mqdefault.jpg"></div> Dentsu Webchutney’s most awarded campaign at this year’s fest so far, The 8-bit journo also picked another metal in the form of Bronze under Mobile Lions category for Mobile-led Creativity. <div type="Youtube" id="g1jQXgfaLXE" title="8-Bit Journo" thumbUrl="https://i.ytimg.com/vi/g1jQXgfaLXE/mqdefault.jpg"></div> Elated with the victory, Gautam Reghunath, CEO, Dentsu Webchutney welcomed another Lion to his den at Dentsu Webchutney. He said, “It’s right about now, the middle of Cannes Lions week, where it usually gets exciting for us at Webchutney. That’s because the categories up for awards during that time, and those that we’ve been lucky to win in recently reaffirms our point of view on where creativity is headed. The kind of work that has won in digital craft, creative e-commerce, mobile, social &amp; influencer are true to the style of creativity that we want to champion and we’re so happy to be in such excellent company this year. And also the company of all the other wonderful Indian work that’s won from FCB, DDB, Ogilvy and others.” As of today, both Dentsu Webchutney and FCB India are in the lead with 7 metals. On the other hand, Cheil India has picked its first Silver Lion of this year’s fest for Samsung’s ‘Now, Words Aren't Just Heard’ campaign under Mobile Technology category for Innovative Use of Technology. Since the invention of Braille in 1824, there has not been much progress in the way in which the deafblind can communicate. As they suffer from impairment of sight and hearing it becomes nearly impossible for them to reach out to the world. While communication technology has progressed leaps and bounds from text and speech to images and video chats, it has been in stasis for the deafblind. Samsung Good Vibes and Cheil India came with a unique solution to this problem by launching a smartphone app that opens up the world of the deafblind and helps them communicate like never before. The app comes with two interfaces: a deafblind person can send a message from the app by tapping on the screen using Morse Code—where all letters of the English alphabet are combinations of dots and dashes. <div type="Youtube" id="5bYfvaxelE4" title="#KCA20 | Now, Words Aren&quot;t Just Heard, But Felt | Samsung | Cheil Worldwide" thumbUrl="https://i.ytimg.com/vi/5bYfvaxelE4/mqdefault.jpg"></div> On bagging the silver, Emmanuel Upputuru, CCO – Cheil India said, "Samsung Good Vibes- Now words are not just heard but felt is an innovative initiative to raise awareness of a problem that is often not seen or heard. It is a campaign that is now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies. It is extremely humbling to be considered, much less to win the prestigious Cannes Silver in Mobile/ Innovative use of Technology category. We are grateful to be recognised for this innovative, adaptive and evolving two-way communication experience for the deafblind. The win reinstates our belief in company’s ethos of creativity inspired by technology. We hope to continue bringing such innovative work that will help the society as a whole. Keeping our fingers crossed for other categories.” There were no shortlists in the Radio &amp; Audio, Creative Business Transformation, Creative Effectiveness and Innovation Lions categories from our country. <div type="Article" hostid="261" msid="83775157" title="Cannes Lions 2021: On Day 3, India secures 21 shortlists" mstype="2" mssubtype="0"></div>

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

<ul><li> As we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. </li><li>Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencies churned out. We saw many heartwarming, thought-provoking, quirky campaigns that won our hearts through the year.</li><li>In today's edition of our year-ender series, we talk to the best storytellers from the Indian advertising world and they tell us their expectations from 2022.</li></ul>2020 was one of the most difficult years we have faced in recent times which brought with it massive challenges. With people stuck at their homes, many of the traditional mediums witnessed a huge drop in spending. 2021, therefore has been a year of slow recovery. While the first half of the year was, in some ways, even more challenging, owing to the havoc the second wave of Covid-19 wreaked, things have been steadying slowly. The second half of the year has seen consumer sentiments slowly moving towards positive and it has been a good festive season. GroupM in its recently published report gave some positive news, that the industry is recovering much faster than earlier anticipated. And there have been signs of the green shoots too with different mediums recording good growth. BARC recently revealed that the November ad volumes for Television stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019. Meanwhile, Digital has been witnessing steady growth. Magna’s recently released report noted that digital ad formats grew by +20% (APAC average: +23%) to Rs 21,400 crore, while traditional media rose +12% to Rs 44,300 crore. The report also predicted a good recovery for traditional mediums like Print that were impacted due to the pandemic. For mediums like OOH and Experiential, the recovery is slower but again, the hope is 2022 will bring some cheer. With consumer sentiments turning positive and brands’ increasing willingness to spend more on advertising, things seem to be on the mend for now. However, even in a year when AdEx had been impacted, our creative agencies came up with some beautiful campaigns to make the year just a little better for us. From CRED’s Indiranagar ka Gunda to Mondelez’s reimagining of its iconic cricket stadium ad for Cadbury Dairy Milk, we have seen some heartwarming ads that made the year just a little more bearable. Meanwhile, a lot of brands also moved towards purpose-driven marketing. We also saw agencies come up with wonderful ideas to solve consumer problems. So, there was a shift from hard-selling to storytellers also becoming problem-solvers and this is a trend we hope stays. It will all be about going that extra mile, doing some good for the society. We will continue to see a lot of these trends in 2022 as well, but there is more in store. While the industry is moving towards the next year with cautious optimism, we spoke to a few experts from the advertising industry to understand what we can expect from 2022, and here is what they had to say: <keyword id="269997" type="General" weightage="20" keywordseo="amer-jaleel" source="Orion">Amer Jaleel</keyword>, Group CCO &amp; Chairman, MullenLowe Lintas Group The Rise of Regionalism in Advertising At one level, people are becoming more like each other. But look closer and you’ll see more alike, yes but also differently alike. Regionalism undoubtedly will be one of the dominant themes in the coming years, and this does not mean the archaic translations or redubbing of Hindi work that we used to churn out as a matter of course. As people receive more culturally relevant content to where they hail from or reside, we will see them shift towards themes and propositions that appeal to them. We see a confidence among people to claim their cultural territory and ask for entertainment that is more skewed towards them. And because you are viewing, not reading anymore, you can enjoy or be entertained or educated or moved in the nuances and the fine differences of the community you belong to, rather than be part of a generic mass. What that’ll mean to the creative process and production process you can only imagine in a country such as ours. Per piece, per project budgets will keep getting squeezed but overall outlays will go through the roof and marketing costs are bound to explode. It’s interesting times for a creative partner to both strategise in depth and create a plethora of gloriously unique work for the same brand over differentiated audiences. The more the frenzier, ha ha.” <keyword id="3844858" type="General" weightage="20" keywordseo="kainaz-karmakar" source="Orion">Kainaz Karmakar</keyword> &amp; Harshad Rajadhyaksha, CCOs, <keyword id="138018" type="General" weightage="20" keywordseo="ogilvy" source="Orion">Ogilvy</keyword> India Seniors will learn from juniors The pace with which new media and technology are integrating themselves into advertising, we can either up-skill or pack up our egos and leave. This is the truth. The faster we internalise it, the clearer we will be about our future. If this clarity leads us to acquiring new skills, then the best teachers are the youngest people in our offices. They were almost born with a smart phone in their hands. We had to learn to live with devices and apps. They can’t imagine living without them. Technology is blood to them. Add to that the immortal enthusiasm of their youth. An hour in their company is like reading an entire issue of The Wire. We should invest in these kids. Not just money but also our time. Learning something new from them is much more fun than whatever administrative meeting we are missing to do this. The fabric of advertising as we know it is changing. It’s terrific to be a part of this change, even if it means going back to being a student. Most of us had the best time of our lives when we were students. Only this time, our teachers are younger and cooler than us. <keyword id="1106781" type="General" weightage="20" keywordseo="rahul-mathew" source="Orion">Rahul Mathew</keyword>, Chief Creative Officer, <keyword id="910338" type="General" weightage="20" keywordseo="DDB-Mudra-Group" source="Orion">DDB Mudra Group</keyword> Valuing, Supporting and Protecting Talent This actually isn’t a new trend, it’s going back to what this business was built on – talented people. I can’t remember who said ‘Advertising is the only business where our biggest asset leaves out of our front door every day’. But it’s the most important truth of our business. One we’ve been guilty of forgetting, often. And with work-from-home, while our talent may not be walking in and out everyday, they are getting woo-ed everyday - by in-house agencies, other creative pursuits, start-ups with more money or just by the promise of a better work-life balance. So, if we do not double down on our efforts to make our talent feel valued, supported and protected; we will not have the talent to call ourselves a creative industry. <keyword id="3616322" type="General" weightage="20" keywordseo="arun-raman" source="Orion">Arun Raman</keyword>, Chief Intelligence Officer, GREY Group India 2022: Happy Brave Year The last 2 years were all about ‘Safety First’. Any action perceived as risky, was quickly branded as irresponsible by all and sundry. And we were all forced to put our heads down and keep our distance from the unknown. Covid, particularly the Delta variant, made marketing prudent too. At a time when there were tectonic shifts happening in consumer behavior, in cultural markers and even in business models, prudence was the operative word. Protection of market shares and protection of bottom-lines were the extension of protection at home. After all, aren’t marketers human first, consumers next and sellers lastly! I predict 2022 to break these self-imposed protectionist mindset by my marketing counterparts. Most have adeptly adapted to the new business models and the new way of consumer behavior. We are already seeing green shoots of big ideas re-surfacing. Big Bold Heroic Brand Ideas. That always are by-products of brave adventurous marketers. I think 2022 will be the Return of Bravery in our industry and the beginning of the end of the pandemic infused risk-aversion. <keyword id="2932117" type="General" weightage="20" keywordseo="amit-wadhwa" source="Orion">Amit Wadhwa</keyword>, CEO India, dentsu Creative Amalgamation of Creative with Data, Technology and Digital 2021 has been a year that has had possibly the most ups and downs. Right from starting the year on a bullish note to seeing the biggest challenge with the second wave both from a business and people wellness front to finally coming out of it and closing the year on a high. The one thing that 2021 taught us was that it’s good to be ambitious but ‘cautiously ambitious’ rather than ‘bullishly ambitious’. So I guess we enter 2022 with this wisdom but there is so much more that we would need to focus on. One thing that I feel extremely passionate about is that we are in the business of creativity and our core is and will always be ‘creative’. And while I say this, we are living in an extremely dynamic world where right from methods of mining insights, ideas reaching consumers to consumers experiencing brands are all changing. 2022 will be a landmark year where creative agencies will see an even bigger transformation of the amalgamation of creative with data, technology and digital as the boundaries will vanish much faster this year. And agencies that are not ready for this change or are reluctant will face the heat while the ones who are better prepared and want to embrace the changing world will prosper. With our investments in data, tech and digital, I am all excited to embrace 2022. <keyword id="1505615" type="General" weightage="20" keywordseo="Ashish-Khazanchi" source="Orion">Ashish Khazanchi</keyword>, Managing Partner, Enormous 2022: The year of getting back to normal The pandemic was a true test of character of people, teams and organisations. While there certainly was a big drop in businesses and toplines, what was at stake was organisations' humanity. People in organisations everywhere dealt with the kind of uncertainty they never were faced before. Uncertainty of livelihoods, careers and sanity amidst surmounting work pressures. The better organisations, in my opinion, made sure that their people were taken care of at least as much as their businesses. When the specter of lockdowns was a little bit behind us, we saw a simple trend both in terms of people and companies. The ones with initiative thrived even in the midst of a terrible external situation. Anyone who did not take easy ways out, like the typical bottomline managers do, by cutting costs rather than working on newer avenues of organisational growth, are going to be the true hero companies of tomorrow. They've tasted success and now when the tides are turning, they're going to be unputdownable. 2022 will see business return to near normal, I would predict the number of pitches to go through the roof from about March. The ones with the best people and processes and creative products, will win 2022 by a mile. <keyword id="1970421" type="General" weightage="20" keywordseo="emmanuel-upputuru" source="Orion">Emmanuel Upputuru</keyword>, Chief Creative Officer, Cheil Entering a year of new adventures While the novel Covid-19 virus visited our planet last year, we bore the brunt of it this year. But as we come to the end of 2021, we can only look forward to the coming year, with lessons, hope and confidence. I believe the biggest positive is that so many possibilities have opened up suddenly for talent, companies and brands. We have entered an era where we have to deal with not just uncertainty, but with the unknown. There is a sense that anything and everything is possible today. Some can face it with fear, others with hope and a belief. But as the virus, the human race is also adapting, mutating if I may say so. So many exciting things are happening around us. Metaverse, Blockchain, NFTs, DAOs. Big brands have already entered these spaces. It looks so exciting, like an adventure. I am reminded of the song that my daughter loves and (hates it when I sing), “Don't you know there's part of me That longs to go Into the unknown? Into the unknown Into the unknown

Trends 2022: Where advertising is headed in the year to come

<ul><li>In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. </li><li>The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. </li><li>Ogilvy's <keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> will head the Direct Lions.</li></ul> Cannes Lions has announced the <keyword id="2692230" type="PERSON" weightage="20" keywordseo="Jury-Presidents">Jury Presidents</keyword> selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. <keyword id="1733515" type="PERSON" weightage="20" keywordseo="Simon-Cook">Simon Cook</keyword>, Managing Director, Cannes Lions, said, “We’re delighted to present such an impressive global line-up of experts from all over the world. The Cannes Lions Jury Presidents represent the many facets of the creative global industry and will play a fundamental role in defining the creative benchmark on the global stage in 2020. As the uses of creativity expand and diversify, so does the work and so do our expert juries. This year, we have established gender parity in our President line-up as part of our on-going commitment to appoint outstanding global talent that represents the full breadth of our diverse community.” Here's the list of Jury Presidents for <keyword id="8414828" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2020">Cannes Lions 2020</keyword>: <ul><li>Titanium Lions - Susan Credle, Global Chief Creative Officer, FCB, Global</li><li>Design Lions - Pum Lefebure, Co-Founder \&amp; Chief Creative Officer, Design Army, USA</li><li>Film Lions - Richard Brim, Chief Creative Officer, adam&amp;eveDDB, UK</li><li>Mobile Lions - Andrew Keller, VP, Global Creative Director, Facebook, Global</li><li>Outdoor Lions - Luiz Sanches, Chairman, Chief Creative Officer &amp; Partner, AlmapBBDO, Brazil</li><li>Print &amp; Publishing Lions - Liz Taylor, Global Chief Creative Officer Leo Burnett / Worldwide Chief Creative Officer Publicis Communications NA</li><li>Radio &amp; Audio Lions - Ted Lim, Chief Creative Officer, Dentsu Brand Agencies, Dentsu Aegis Network, APAC</li><li>Digital Craft Lions - Jax Ostle-Evans, Managing Director, Stink Studios, UK</li><li>Film Craft Lions - Kerstin Emhoff, President, PRETTYBIRD, USA</li><li>Industry Craft Lions - Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile, Cheil Worldwide, Global</li><li>Entertainment Lions - Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), Global</li><li>Entertainment Lions for Music - Wyclef Jean, President and Chief Strategy Officer, Carnival World Music Group, USA</li><li>Entertainment Lions for Sport - Ben Hartman, Chief Client Officer, International, Octagon, Global</li><li>Brand Experience &amp; Activation Lions - Vicki Maguire, Chief Creative Officer, Havas, UK</li><li>Creative Business Transformation Lions - Ronald Ng, Global Chief Creative Officer, Isobar, Global</li><li>Creative eCommerce Lions - Tiffany Rolfe, EVP Chief Creative Officer, R/GA, USA </li><li>Glass: The Lion for Change - Karen Blackett OBE, WPP UK Country Manager and Chairwoman MediaCom UK &amp; Ireland</li><li>Sustainable Development Goals Lions - Eduardo Maruri, VP Global Creative Board &amp; President/CEO Europe, Grey Worldwide, Global</li><li>Health &amp; Wellness Lions - Tom Richards, Chief Creative Officer and Chairman of the Havas Health Global Creative Council, Havas Lynx Group, Global</li><li>Pharma Lions - Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard, Global</li><li>Innovation Lions - Claudia Cristovao, Head of Google Brand Studio, APAC, Google</li><li>Creative Effectiveness Lions - Ann Mukherjee, Chairman and CEO, Pernod Ricard NA</li><li>Creative Data Lions – Maurice Riley, Chief Data Officer, Digitas, Australia &amp; New Zealand</li><li>Creative Strategy Lions - Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global</li><li>Direct Lions - Sonal Dabral, Chief Creative Officer, South &amp; SE Asia &amp; Vice Chairman, India, Ogilvy, South &amp; SE Asia</li><li>Media Lions - Philippa Brown, Worldwide CEO, PHD, Global</li><li>PR Lions - Gail Heimann, President &amp; CEO, Weber Shandwick, USA</li><li>Social &amp; Influencer Lions - Debbi Vandeven, Global Chief Creative Officer, VMLY&amp;R, Global</li></ul>The Presidents will join their juries at the Cannes Lions International Festival of Creativity where the winning work will be awarded and celebrated each evening from 22-26 June 2020. Entries to the Lions Awards open on 16th January 2020.

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women

<div class="KonaFilter image-container display-table float_right click-to-enlarge"><div><div class="image"><a title_source="YouTube/yumyumgle" title_caption="Esthe WAM's bowling ad won a CLIO Award in 2009 depite its ridiculous portrayal of a woman." class="zoomin" href="http://static6.businessinsider.com/image/52f271356bb3f7626ec251ae-960/esthe-wam-bowling-ad.png"></a>YouTube/yumyumgleEsthe WAM's bowling ad won a CLIO Award in 2009 depite its ridiculous portrayal of a woman.</div></div></div>After issuing a call to action about gender inequality in the <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> industry last May, the CLIO Awards announced Wednesday that the jury for its 2014 awards would have more women on it then men.
According <a href="http://www.clioawards.com/press/index.cfm?year=2014&amp;pressid=262">to the list of jury members released by the event's organizers</a>, there will be 30 female jury members this year and only 29 men.
"We've been talking about it for over a year, since before we even started going through the jury selection process," CLIO Awards executive director Nicole Purcell said. "It really started to come together, and this year, we have an amazing jury."
The CLIO Awards is an annual, international competition honoring achievements in advertising, design, and communications. Each year, agencies and individuals submit their best work for consideration in 18 media types ranging from film to direct marketing. Since its inception in 1959, the contest has been judged by juries that were primarily male.
In the past, the show has given awards to ads that were not exactly progressive when it comes to gender, like <a href="http://www.youtube.com/watch?v=Ptmk-7h075k">this 2009 winner</a> for a Japanese hair removal brand called Esthe WAM:

The CLIOs set about to change that this past year, when the organization announced its intention to field a gender-equal jury in 2014 to be more strongly reflect the contributions of women to the advertising industry.
To do this, Purcell and her team created a place on the CLIO Awards website for people to submit anonymous nominations, since women are less likely than men to submit themselves for consideration. The CLIO Awards also met with the major agencies to find talented women and encourage them to serve as judges.
With the help of the agencies and the awareness created by ongoing industry conversation gender equality in creative roles, Purcell said the task of finding talented females for her juries was not particularly difficult.
"It came easier than it has in the past, I think because of everyone talking about creative women in the field," Purcell said. "People are always asking 'Where are these female creatives?' Well, guess what? We just found them."
Purcell said she did not think the increased number of women on the juries would alter the results of the competitions in any way.
"At the end of the day, when we start the jury selection process, what we're looking for is the thought provokers and the idea generators," said Brooke Barasch, the CLIO Awards' director of marketing. "The idea really isn't about the perspective of males or females, it's really about just having the creative minds in the room."
Here's the complete list of jury panels the CLIO Awards announced today:
FILM
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td>
Anne De Maupeou
</td>
<td>
Chief Creative Officer, Marcel - Paris, France
</td>
</tr>
<tr>
<td>
Jon Flannery
</td>
<td>
EVP, Executive Creative Director, DraftFCB - Chicago, USA
</td>
</tr>
<tr>
<td>
Nick Gill
</td>
<td>
Partner, Executive Creative Director, BBH - London, UK
</td>
</tr>
<tr>
<td>
Mike Smith
</td>
<td>
Executive Creative Director, BBDO - New York, USA
</td>
</tr>
<tr>
<td>
Agnello Dias
</td>
<td>
Chief Creative Officer &amp; Co-founder, TAPROOT - Mumbai, India
</td>
</tr>
<tr>
<td>
Anita Ríos
</td>
<td>
General Creative Director, JWT - Buenos Aires, Argentina
</td>
</tr>
<tr>
<td>
Raquel Martínez
</td>
<td>
Executive Creative Director, McCann - Madrid, Spain
</td>
</tr>
<tr>
<td>
Justine Armour 
</td>
<td>
Creative Director, Wieden+Kennedy - Portland, USA
</td>
</tr>
<tr>
<td>
Kentaro Ichiki 
</td>
<td>
Creative Director, Hakuhodo - Tokyo, Japan
</td>
</tr>
</tbody>
</table>
 
PRINT, PRINT TECHNIQUE &amp; OUT OF HOME
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="2">
<tbody>
<tr>
<td>
Alexander Schill
</td>
<td>
Chief Creative Officer &amp; Partner, serviceplan - Munich, Germany
</td>
</tr>
<tr>
<td>
Bechara Mouzannar
</td>
<td>
Chief Creative Officer, Leo Burnett - Beirut, Lebanon
</td>
</tr>
<tr>
<td>
Anselmo Ramos
</td>
<td>
VP Creative Director at Ogilvy Brazil &amp; Founder at DAVID, Ogilvy - Sao Paulo Brazil
</td>
</tr>
<tr>
<td>
Gigi Lee
</td>
<td>
Executive Creative Director, Y&amp;R - Kulala Lumpur, Malaysia
</td>
</tr>
<tr>
<td>
Carol Lam
</td>
<td>
Chief Creative Officer &amp; Managing Partner, Saatchi &amp; Saatchi - Quarry Bay, Hong Kong
</td>
</tr>
<tr>
<td>
Lisa Fedyszyn
</td>
<td>
Creative Director, WHYBIN \ TBWA - Auckland, New Zealand
</td>
</tr>
<tr>
<td>
Xanthe Wells
</td>
<td>
‎Chief Creative Officer, Pitch - Los Angeles, USA
</td>
</tr>
<tr>
<td>
Nikki Lindman
</td>
<td>
Creative, Adam&amp;Eve DDB - London, UK
</td>
</tr>
</tbody>
</table>
Hugo Corredor Chief Creative Officer, Sancho BBDO - Bogota, Colombia
 
DIRECT &amp; ENGAGEMENT
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="7">
<tbody>
<tr>
<td>
Judy John
</td>
<td>
CEO and Chief Creative Officer, Leo Burnett - Toronto, Canada
</td>
</tr>
<tr>
<td>
Merlee Jayme
</td>
<td>
Chairman &amp; Chief Creative Officer, DM9 - NCR, Philippines
</td>
</tr>
<tr>
<td>
Doerte Spengler-Ahrens
</td>
<td>
Chief Creative Officer, Jung von Matt/fleet - Hamburg, Germany
</td>
</tr>
<tr>
<td>
Ioana Filip
</td>
<td>
Group Creative Director, McCann - Bucharest, Romania
</td>
</tr>
<tr>
<td>
Ted Lim
</td>
<td>
Chief Creative Officer, Dentsu - Singapore, Singapore
</td>
</tr>
<tr>
<td>
Shahir Zag
</td>
<td>
Chief Creative Officer, Y&amp;R - Dubai, UAE
</td>
</tr>
<tr>
<td>
Andrey Gubaydullin
</td>
<td>
Executive Creative Director &amp; Co-Owner, Voskhod - Yekaterinburg, Russia
</td>
</tr>
<tr>
<td>
Will Rust
</td>
<td>
Executive Creative Director, Ogilvy - Prague, Czech Republic
</td>
</tr>
</tbody>
</table>
 
BRANDED ENTERTAINMENT &amp; CONTENT
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="7">
<tbody>
<tr>
<td>
Kerry Keenan
</td>
<td>
Partner, Chief Creative Officer, Deutsch - New York, USA
</td>
</tr>
<tr>
<td>
Leslie Sims
</td>
<td>
EVP, Executive Creative Director, McCann Erickson - New York, USA
</td>
</tr>
<tr>
<td>
Kat Thomas
</td>
<td>
Co-Founder &amp; Executive Creative Director, One Green Bean - Sydney, Australia
</td>
</tr>
<tr>
<td>
Hadas Liwer
</td>
<td>
Chief Creative Officer, JWT - Tel Aviv, Israel
</td>
</tr>
<tr>
<td>
Jesse Coulter
</td>
<td>
Co-Chief Creative Officer, Creative Artist Agency - Los Angeles, USA
</td>
</tr>
<tr>
<td>
Chris Bruss
</td>
<td>
Vice President of Branded Entertainment at Funny Or Die &amp; President
at Gifted Youth - Los Angeles, USA
</td>
</tr>
<tr>
<td>
Fred Levron
</td>
<td>
Executive Director/Creative Director Digital and Branded Content, Ogilvy - Paris, France
</td>
</tr>
<tr>
<td>
Sergio Gordilho
</td>
<td>
Co-President And Chief Creative Officer, Africa - Sao Paulo, Brazil
</td>
</tr>
<tr>
<td>
Silvia Goh
</td>
<td>
Chief Content Officer, LiquidThread/Starcom Mediavest Group - Shanghai City, China
</td>
</tr>
</tbody>
</table>
 
DIGITAL &amp; DIGITAL TECHNIQUE
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="7">
<tbody>
<tr>
<td>
Alessandra Lariu
</td>
<td>
Co-Founder, SHESAYS - New York, USA
</td>
</tr>
<tr>
<td>
Brent Choi
</td>
<td>
Chief Creative &amp; Integration Officer, JWT - Toronto, Canada
</td>
</tr>
<tr>
<td>
Brad Kay
</td>
<td>
President &amp; Partner, SS+K - New York, USA
</td>
</tr>
<tr>
<td>
Paul Collins
</td>
<td>
Creative Director, RG/A - Stockholm, Sweden
</td>
</tr>
<tr>
<td>
Wain Choi
</td>
<td>
Global VP &amp; Executive Creative Director, Cheil Worldwide - Seoul, South Korea
</td>
</tr>
<tr>
<td>
Eric Schoeffler
</td>
<td>
Chief Creative Officer, DDB Tribal Group GmbH - Düsseldorf, Germany
</td>
</tr>
<tr>
<td>
Jonathan Woytek
</td>
<td>
Creative Director, Pereira &amp; O'Dell - San Francisco, USA
</td>
</tr>
<tr>
<td>
Luciana Haguiara
</td>
<td>
Digital Creative Director, Almap BBDO - Sao Paulo, Brazil
</td>
</tr>
<tr>
<td>
Michal Pasternak
</td>
<td>
Chief Experience Officer, Huge - New York, USA
</td>
</tr>
</tbody>
</table>
 
DESIGN
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="7">
<tbody>
<tr>
<td>
Sagi Haviv
</td>
<td>
Partner &amp; Designer, Chermayeff &amp; Geismar &amp; Haviv - New York, USA
</td>
</tr>
<tr>
<td>
Greg Quinton
</td>
<td>
Executive Creative Directorm The Partners - London, UK
</td>
</tr>
<tr>
<td>
Justin Drape
</td>
<td>
Chief Creative Officer / Co-Founder, The Monkeys/Maud - Sydney, Australia
</td>
</tr>
<tr>
<td>
Hideto Yagi
</td>
<td>
Creative Director, Dentsu - Tokyo, Japan
</td>
</tr>
<tr>
<td>
Katie Taylor
</td>
<td>
Executive Creative Director, Landor Associates - Hamburg, Germany
</td>
</tr>
<tr>
<td>
Joanne Thomas
</td>
<td>
Creative Director, The Jupiter Drawing Room - Cape Town, South Africa
</td>
</tr>
<tr>
<td>
Gesina Roters
</td>
<td>
Creative Partner, Day Creative Business Partners B.V. - Amsterdam, Netherlands
</td>
</tr>
</tbody>
</table>
 
CONTENT &amp; CONTACT, INTEGRATED CAMPAIGN, &amp; INNOVATIVE MEDIA
<table style="width: 645px;" border="0" cellspacing="0" cellpadding="7">
<tbody>
<tr>
<td>
Pablo Del Campo
</td>
<td>
Chief Executive Officer, Del Campo Saatchi &amp; Saatchi - Buenos Aires, Argentina &amp; Madrid, Spain
</td>
</tr>
<tr>
<td>
Humbarto Polar
</td>
<td>
VP, Chief Creative Officer, Mayo DraftFCB - Lima, Peru
</td>
</tr>
<tr>
<td>
Bruno Bertelli
</td>
<td>
Executive Creative Director, Publicis - Milan, Italy
</td>
</tr>
<tr>
<td>
Bridget Jung
</td>
<td>
Chief Creative Officer, DigitasLBi - Paris, France
</td>
</tr>
<tr>
<td>
Kerry Platts
</td>
<td>
Executive Creative Director, Wunderman - Dubai, UAE
</td>
</tr>
<tr>
<td>
Malvika Mehra
</td>
<td>
National Creative Director and Executive Vice President, Grey Worldwide - Mumbai, India
</td>
</tr>
<tr>
<td>
Margaret Johnson
</td>
<td>
Executive Creative Director, Partner, Goodby Silverstein &amp; Partners, San Francisco, USA
</td>
</tr>
<tr>
<td>
Anja Radulovic
</td>
<td>
Creative Director, Leo Burnett - Belgrade, Serbia
</td>
</tr>
<tr>
<td>
Sue Anderson
</td>
<td>
Co-Executive Creative Director, Crispin Porter + Bogusky - Los Angeles, USA
</td>
</tr>
</tbody>
</table>

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