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All the differences between Cadbury chocolate in India and the UK

From calorie count to portion sizes, we wanted to find all the differences between Cadbury products…

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1 min read

Man arrested for stealing truck filled with $48,000 worth of Cadbury Creme Eggs

Joby Pool was arrested in England after prosecutors said he stole a truck containing 200,000 Cadbur…

Aidan Pollard   


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1 min read

Subway is giving out free Cadbury Creme Egg sandwiches in the UK ahead of Easter weekend and it is surprisingly not a late April Fools' joke

"This is no yolk!" Subway said in a press release. The questionable sandwiches will be available at…

Aaron McDade   


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3 mins read

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things

The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…

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1 min read

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it.

Mikhaila Friel tried both the original UK and US version of Cadbury's Dairy Milk chocolate.Mikhaila…

Mikhaila Friel   


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2 mins read

You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible

Are you also a fan of doing nothing? Here's how you can encash on this habit

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1 min read

From toilet paper to candy bars, companies hide rising costs by shrinking the size of everyday products. Here's what that looks like.

"Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a lit…

Mary Meisenzahl,Grace Dean   


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4 mins read

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…

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3 mins read

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist

The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.

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1 min read

Chocolate company Cadbury warns public not to fall for social-media scam that claims to offer free Easter hampers to users

Cadbury urged customers not to interact with messages circulating on WhatsApp and other sites, whic…

Zahra Tayeb   


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6 mins read

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?

Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…

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1 min read

CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report

Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…

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6 mins read

Why are Indian brands transporting consumers to older times with their campaigns?

As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…