You Searched For "brand content" and got 18 results
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2 mins read
This is how content Marketing affects small businesses
There is a reason why 91% of marketers use content marketing in their marketing efforts. It is clea…
1 min read
Brandtale names Digital Industry Insider 'Best of the Week' in branded content
Produced by BI Studios, Business Insider's branded-content division, Digital Industry Insider cover…
Mario Ruiz
3 mins read
This Is The First Company To Retarget A Brand's Content Into Your Facebook News Feed
Now, hypothetically, a user could be reading a post about tips for new college students and see Int…
Katie Richards
2 mins read
BuzzFeed is making a 'major' investment in two branded content studios in London
One such angle is what McLean describes as the "overhead view of a table top." This has been partic…
Jake Kanter
5 mins read
'In the next 12 months, you're going to see a massive amount of consolidation': Web publishers are overhauling their branded content divisions to keep ad budgets flowing
BuzzFeed has been on a mission to diversify its revenue lately beyond its roots in branded content …
Lauren Johnson
5 mins read
An ad tech firm says it's found a cheaper way to produce branded content - and it poses a threat to the media companies that have bet big on in-house studios
So TripleLift built its own proprietary tools to log branded content campaigns, and measure which a…
Mike Shields
2 mins read
Google Is Punishing These Major Web Brands For Publishing Spammy Content
There are over 31,000 results! There is no need for more than or 5 articles on how to make French t…
Jim Edwards
2 mins read
In-Content Advertising shows higher uplift in multiple brand parameters: Study
The insights of this study on ICA were derived by Kantar and Orbit
2 mins read
After a failed pivot to video and mass layoffs, Mic is hiring again, for branded content positions
One position, "Video Editor, Branded Content," is described as permanent. The role calls for an edi…
Benjamin Goggin,Benjamin Gogg…
4 mins read
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
3 mins read
Vice Media was once flying high with buzzy branded content and a lucrative millennial audience. Now it's planning to cut 10% of employees.
When news about Vice Media's hiring freeze broke in November, marketers cited slumping web traffic,…
Lauren Johnson
3 mins read
The email template I use to pitch brands to sponsor my podcast and newsletter
Share data about your audience demographics and engagement to show the brand how they'd benefit fro…
Jen Glantz
3 mins read
Podcast industry in India: Opportunities for 2020
Amit Doshi, Founder & CEO, IVM Podcasts expects to see many more brands to start seriously investin…
3 mins read
Facebook just made it easier for publishers and influencers to make money
In an emailed statement, American Express vice president of experiential marketing and partnerships…
Lara O'Reilly
2 mins read
Facebook is changing its political-advertising policies on Instagram after Mike Bloomberg's campaign paid for memes on the platform
"After hearing from multiple campaigns, we agree that there's a place for branded content in politi…
Bryan Pietsch
3 mins read
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…
3 mins read
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is working on increasing brand awareness across the country and simplifying consumer experi…
9 mins read
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry