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<keyword id="20154" type="PERSON" weightage="20" keywordseo="tamil-nadu">Tamil Nadu</keyword> <keyword id="14666" type="PERSON" weightage="20" keywordseo="BJP">BJP</keyword> President L. <keyword id="211390" type="PERSON" weightage="20" keywordseo="Murugan">Murugan</keyword> is ahead of his DMK rival N.Kayalvizhi in the Dharapuram constituency, as per the Election Commission of India data. Similarly BJP's M.Bhojarajan (Udhagamandalam), Nainar Nagenthran (Tirunelveli) and Vinoj P. Selvam (Harbour) are in the lead. On the other hand, Tamil Nadu Vice President K. Annamalai, a former <keyword id="78965" type="COMPANY" weightage="20" keywordseo="Indian-Police-Service">Indian Police Service</keyword> (IPS) officer is trailing behind his DMK rival R. Elango in the Aravakuruchi constituency. Other notable faces of the BJP in the state who are trailing are H.Raja in Karaikudi, Vanathi Srinivasan in Coimbatore (South) and Kushboo Sundar in Thousand Lights seat. The BJP contested in 20 seats in the Assembly election held on April 6 and is leading in four perhaps due to its Vetri Vel Yatra and other actions, say political commentators. The Vetri Vel Yatra was taken by state BJP chief L. Murugan demanding action against the YouTube channel Karuppar Koottam for its obscene video about Tamil God Murugan and the prayer Kanda Shasti Kavacham sung in his praise. SEE ALSO: <a href="https://www.businessinsider.in/politics/elections/news/check-out-leading-candidates-list-in-west-bengal-election-results-2021/articleshow/82353323.cms">West Bengal election results 2021: Trinamool Congress takes a comfortable lead against BJP as per EC trends</a> <a href="https://www.businessinsider.in/politics/elections/news/bjp-candidate-annamalai-from-result-in-tamilnadu-state-election-2021/articleshow/82353177.cms">Tamil Nadu assembly elections 2021: BJP candidate Annamalai hopes to reap the fruits of his hard work at Aravakurichi</a> <a href="https://www.businessinsider.in/politics/elections/news/assam-assembly-election-result-2021-nda-vs-upa-vote-share-and-final-seat-tally/articleshow/82350921.cms">Assam Assembly election 2021: UPA seems to double its seat tally but that's not good enough to BJP's Himanta Biswa Sarma</a>

BJP is now leading on four of the twenty seats it contested in Tamil Nadu

<ul class="summary-list"><li><keyword id="6354862" type="UNKNOWN" weightage="60" keywordseo="trump">Trump</keyword> was banned from <keyword id="6354616" type="UNKNOWN" weightage="60" keywordseo="Twitter">Twitter</keyword> on January 8, and heavily restricted on other platforms.</li><li>Activists are urging similar action against other populist leaders, <a href="https://www.theguardian.com/media/2021/jan/17/trump-social-media-ban-jair-bolsonaro-narendra-modi">The Observer reported</a>.</li><li>Those leaders include Brazilian president <keyword id="4410893" type="PERSON" weightage="60" keywordseo="jair-bolsonaro">Jair Bolsonaro</keyword> and Indian PM <keyword id="6354477" type="PERSON" weightage="60" keywordseo="Narendra-Modi">Narendra Modi</keyword>.</li></ul>President Trump's social media ban has opened a can of worms for tech firms who face calls from activists and academics to clamp down on other populist leaders such as Brazil's Jair Bolsonaro and India's Narendra Modi.Trump was suspended from <keyword id="6354576" type="UNKNOWN" weightage="60" keywordseo="facebook">Facebook</keyword> on January 7, a day after supporters of the president sieged the US Capitol. He was subsequently booted off Twitter - his primary channel for broadcasting messages to an audience of millions - and YouTube.Now that tech firms have shown themselves willing to clamp down on political leaders in extreme circumstances, critics and rivals wonder how long Bolsonaro and Modi can remain exempt, <a href="https://www.theguardian.com/media/2021/jan/17/trump-social-media-ban-jair-bolsonaro-narendra-modi">The Observer first reported</a>.Bolsonaro has been widely compared to Trump for his populist views. Like Trump, the Brazilian president has consistently downplayed the coronavirus pandemic, with <a href="https://www.businessinsider.com/twitter-facebook-block-jair-bolsonaro-coronavirus-misinformation-2020-3">Twitter and Facebook in March removing</a> some of his videos for spreading misinformation.<div type="image" title="FILE PHOTO: Brazil's President Jair Bolsonaro speaks with journalists as he arrives at Alvorada Palace, amid the coronavirus disease (COVID-19) outbreak, in Brasilia, Brazil, May 22, 2020. REUTERS/Adriano Machado/File Photo" height="2331" width="3109" msid="80316853" hostid="261"></div>The Observer noted that Bolsonaro, like Trump, has questioned his country's electoral system. He also joined a pro-dictatorship rally, sister newspaper The Guardian <a href="https://www.theguardian.com/world/2020/apr/20/jair-bolsonaro-dictatorship-rally-protest-brazil-president-denounced">reported</a>. Bolsonaro was also helped to his position by social media. <a href="https://www.nytimes.com/2019/08/11/world/americas/youtube-brazil.html">According to The New York Times</a>, he was already popular as a right-wing YouTuber while still a lawmaker.Left-leaning Brazilian politician Marcelo Freixo tweeted on January 9: "And Twitter put a muzzle on Trump. We will need another one for Brazil <a href="https://twitter.com/Twitter">@Twitter</a>."In India, Prime Minister Narendra Modi is not as openly inflammatory on social media.However, politicians from the ruling BJP Party <a href="https://www.wsj.com/articles/facebook-hate-speech-india-politics-muslim-hindu-modi-zuckerberg-11597423346">have been accused of hate speech on Facebook</a>.Shashi Tharoor, a politician with the rival Congress party, tweeted on January 9: "For those crying foul on a <a href="https://twitter.com/Twitter">@Twitter</a> suspension: curbing the freedom of expression of those who incite violence &amp; other anti-democratic behaviour is needed here too."Those who try to curb the rights &amp; liberties of people they're elected to lead shouldn't be given an enabling platform."The Observer also quoted an academic, the University of Arkansas School of Law's Khaled A Beydoun, who said booting Modi from Twitter would be the "logical next move."Not all moderate politicians are so gung-ho. Several European figures, including German chancellor Angela Merkel, suggested tech firms should not be regulating political leaders.A spokesman for Merkel's government said this week, <a href="https://www.politico.eu/article/angela-merkel-european-leaders-question-twitter-donald-trump-ban/">per Politico</a>: "The fundamental right [of freedom of expression] can be interfered with, but along the lines of the law and within the framework defined by the lawmakers."Not according to the decision of the management of social media platforms."

After Trump's Twitter ban, critics want other populists like Brazil's Jair Bolsonaro and India's Narendra Modi booted from social media

<ul><li>The duopoly between <keyword id="6355629" type="DEFINITION" weightage="20" keywordseo="google">Google</keyword> and Facebook accounts for 60% of <keyword id="169310" type="PERSON" weightage="20" keywordseo="digital-advertising">digital advertising</keyword>. </li><li>Google leads with a chunky 37% market share. </li><li>The application of <keyword id="107950" type="TECHNOLOGY" weightage="20" keywordseo="artificial-intelligence">artificial intelligence</keyword> (AI) and <keyword id="294572" type="TECHNOLOGY" weightage="20" keywordseo="machine-learning">machine learning</keyword> (ML) have been primary factors helping Google yield a higher return on investment for their clients. </li></ul>The duopoly between <a href="https://www.businessinsider.in/googles-grooming-content-providers-in-the-indian-market-for-localisation/articleshow/69595377.cms">Google</a> and <a href="https://www.businessinsider.in/zuckerberg-facebook-more-privacy-focused-indian-government/articleshow/68301513.cms">Facebook</a> accounts for 60% of digital advertising. As these tech giants lead the market, others are hoping that Indian IT service providers will help them increase their own returns from online ads, according to Edelweiss Research. Direct to consumer brands in retail — brands that want to sell online but don’t want to go the traditional route — are <a href="https://www.cnbc.com/2019/06/24/cannes-lions-2019-trends-facebook-google-direct-to-consumer-brands.html">looking for alternatives</a> to the duopoly so that they can tell their stories on other channels as well. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[
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 For Google and Facebook, <a href="https://www.businessinsider.in/accenture-number-one-on-idc-ai-rankings/articleshow/69986095.cms">artificial intelligence</a> (AI) and machine learning (ML) have <a href="https://www.businessinsider.in/no-one-would-disagree-that-ad-tech-is-hot-again-ma-is-heating-up-as-tech-giants-look-to-arm-themselves-against-facebook-and-google-and-maybe-save-the-digital-ad-industry/articleshow/65216443.cms">equipped these platforms</a> to boost the return on investment for their clients. That has helped retain an edge <a href="https://www.businessinsider.in/with-digital-ad-revenue-dwindling-media-companies-are-taking-another-stab-at-selling-their-tech-to-publishers/articleshow/67045650.cms">over </a>their competitors in the market — with Google leading the way. Push for other advertisers Retail is a major vertical for a lot of Indian IT players — like <a href="https://www.businessinsider.in/tcs-hacked-and-data-leaked-to-chinas-operation-cloud-hopper/articleshow/69969506.cms">TCS</a>, Wipro and Infosys — and Edelweiss Research suggests that it could be a major revenue driver going forward. The sector is already undergoing major restructuring with the entry of <a href="https://www.businessinsider.in/amazon-will-soar-more-than-20-as-it-becomes-a-third-force-in-advertising-behind-google-and-facebook-analyst-says/articleshow/67423809.cms">Amazon</a> forcing retail players to embrace technology faster to stay relevant. US players like <a href="https://www.businessinsider.in/sears-avoids-liquidation-as-eddie-lampert-wins-bankruptcy-auction/articleshow/67558680.cms">Sears</a> and <a href="https://www.businessinsider.in/Toys-R-Us-is-rising-from-the-dead/articleshow/67946245.cms">ToysRUs</a> have already filed for bankruptcy after losing ground in a rapidly changing environment. As <a href="https://www.businessinsider.in/its-time-to-break-up-the-faangs/articleshow/67793304.cms">FAANGs</a> — Facebook, Apple, Amazon, Netflix and Google — continue to be market leaders, the rest of the industry is looking to <keyword id="680086" type="PERSON" weightage="20" keywordseo="Indian-IT-services">Indian IT services</keyword> vendors to help them keep up. Companies like Walmart have already roped in Indian firms and have started to spend massively on tech in order to stay relevant in the market. Google is everywhere Google, the world’s organiser of information accounts for 37% of all <a href="https://www.businessinsider.in/google-and-facebook-dominate-digital-advertising-and-they-now-account-for-25-of-all-ad-sales-online-or-off/articleshow/61973309.cms">digital spending</a>. The world’s most popular social network comes in second with 24% of the market share according to Edelweiss Research. According to <a href="https://www.warc.com/newsandopinion/news/internet_to_account_for_half_of_adspend_by_2021/42315">Zenith</a> and <a href="http://lp.warc.com/read-global-ad-trends-may-2019.html">WARC</a>, <keyword id="2521160" type="PERSON" weightage="20" keywordseo="Digital-ad-spend">digital ad spend</keyword> will hit 47% of all ad spend this year and rocket to 52% by 2021. Being a dominant operating software on smartphones has helped Google’s navigate digital advertising. Google’s entire G-suite of products — Gmail, <a href="https://www.businessinsider.in/india-is-youtubes-biggest-informer-for-inappropriate-content/articleshow/63912005.cms">YouTube</a>, Google Search etc. — are some of the most popular apps in the world. They come pre-installed on the 2.3 billion Android phones in the world right now. Added to that, Google Search dominates 90% of the worldwide search engine share and 98.12% of the market in India, according to <a href="http://gs.statcounter.com/search-engine-market-share/all/india">statcounter</a>. Getting higher returns Online ads have changed but so has the way that they are delivered. Using AI, Google first introduced it to write text-based ads of their clients. Once those ads were and running, Google used an algorithm to place them across its entire network of apps to maximise return. The logic behind the ‘personalisation’ empowered by ML is that users get to see those ads, which are the most relevant to them. Retailers, their clients, get to reach out customers who are most likely to need or buy their product. As time goes by and the algorithm gets more data, its able to target users with sharper precision. The combination of both those factors enhances the accuracy of digital advertising and the reach of advertisers, yielding a higher return on investment. In the past, <a href="https://www.businessinsider.in/facebook-is-promising-to-use-its-greatest-asset-to-help-media-companies-make-more-money/articleshow/58810398.cms">Facebook</a> has been accused of their ad targeting algorithms <a href="https://www.businessinsider.in/Facebooks-ad-targeting-discriminates-by-race-and-gender-even-when-its-not-told-to-study-suggests/articleshow/68722830.cms">discriminating</a> by race and gender, even if the parameters of the ad specify no to do so. See also: <a href="https://www.businessinsider.in/zuckerbergs-facebook-is-launching-political-ad-libary-in-canada-argentina-ukraine-and-singapore/articleshow/69956162.cms">Facebook is taking its political ad library global as Zuckerberg tries to show that he's not taking sides</a> <a href="https://www.businessinsider.in/facebooks-ad-archive-report-50-facebook-ads-by-bjp/articleshow/68304281.cms">BJP spends too much on political advertising on Facebook as Congress spends too little — yet again</a>

Google, Facebook and their story behind controlling 60% of India’s digital ads

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BJP is now leading on four of the twenty seats it contested in Tamil Nadu

IANS

After Trump's Twitter ban, critics want other populists like Brazil's Jair Bolsonaro and India's Narendra Modi booted from social media

Shona Ghosh

Google, Facebook and their story behind controlling 60% of India’s digital ads

Prabhjote Gill

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