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We continuously tuned in to our consumer needs and preferences, it helped us maintain our human connect during the tough times: Zeenah Vilcassim, Bacardi India
Bacardi's marketing director on how Bacardi pivoted its marketing strategies to ensure it did not l…
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
For Bacardí, Music Was Never Just a Tool But a Medium to Give Back to Our Audiences: Anshuman Goenk…
Exclusive: In conversation with the No-Nonsense Musician – Raghu Dixit
It's time to go 'Hey Bhagwan' because we got Raghu Dixit unplugged for you.
EXCLUSIVE: OML founder Vijay Nair talks about NH7 weekender and why the fest is not happening in Delhi this year
Business Insider caught up with the buzzing CEO of Only Much Louder, Vijay Nair to find out why wee…
Rakesh Jhunjhunwala-backed Nazara Technologies’ shares up on another acquisition this year
Earlier in 2021, the company had acquired gaming platform OpenPlay and gaming agency PublishMe. …
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
Why Vh1 Supersonic was the festival to beat in Pune
The three-day festival set a new benchmark with its final electrifying lineup and mesmerizing exper…
Here's why Super Bowl Sunday is one of the best days of the year to hit the slopes
According to Liftopia, a site that allows advance bookings of lift tickets and mountain activities,…
Talia Avakian
Investing in these offbeat locations can promise huge returns. Find out
In such a scenario, investing in offbeat locations, which require modest investment, could prove to…
Exclusive: This Indie-musician raised more than Two Lakhs in Six Hours through crowdfunding for his upcoming album
The indie-music scene is India booming and the direct result of that are the music festivals that h…
Hottest Investment Destinations
Ever dreamt of owning a property in the uber chic locales of South Mumbai, or maybe the posh Lutye…
Here Comes The Next Big Fight Over Obamacare
On Friday, Paul rattled off some of those potential questions that could pop up during Burwell's co…