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Delhi Chief Minister Arvind Kejriwal filed his nomination after waiting for over six hours on Tuesday, the Aam Aadmi Party said. Kejriwal was 45th in queue to file his nomination from the New Delhi constituency from where he had registered a landslide victory in 2015. AAP spokesperson Saurabh Bhardwaj said Kejriwal has filed his nomination at around 6.30 pm. Arvind Kejriwal couldn't file his nomination yesterday due to his roadshow which delayed his reaching the election office. He later said that he will file his nomination today (Tuesday, 21 January). Arvind Kejriwal is seeking a consecutive third term as Chief Minister. His first stint as Chief Minister lasted for only 49 days after he resigned from the post of Chief Minister citing issues in the alliance with the Congress (INC) party.

Arvind Kejriwal files nomination after waiting for over 6 hours

<ul><li>The Advertising Agencies Association of India will be conferring the annual <keyword id="188611" type="General" weightage="100" keywordseo="aaai" source="Orion">AAAI</keyword> Lifetime Achievement Award for 2021 on advertising veteran <keyword id="129772" type="General" weightage="20" keywordseo="arvind-sharma" source="Orion">Arvind Sharma</keyword>.</li><li> This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry.</li></ul>The Advertising Agencies Association of India (AAAI) today announced that AAAI Lifetime Achievement Award for 2021 will be conferred on advertising veteran Arvind Sharma. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry. Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry. What made him a true industry leader was the way he managed to make people achieve more than what they thought they were capable of. As a young leader, he was tasked with making a local agency, Chaitra, transition into the Indian arm of <keyword id="131262" type="General" weightage="20" keywordseo="leo-burnett" source="Orion">Leo Burnett</keyword> Worldwide. Over two eventful decades he created an organization that was both formidable and flexible. In doing this, he turned a safe and conservative agency into a creative power center. Soon, the agency’s work on Thums Up, Bajaj, Heinz, P&amp;G and many others saw it taking on the big guns in creative pitches as well as award shows, becoming one of India’s early winners at Cannes. Arvind has also been responsible for several incredible talents that have blossomed under his watch. Making the announcement, <keyword id="937472" type="General" weightage="20" keywordseo="anupriya-acharya" source="Orion">Anupriya Acharya</keyword>, President, AAAI, said, “Arvind Sharma has been a true pioneer. Apart from singlehandedly making Leo Burnett a top agency and a force to reckon with he has also groomed some of the finest talents in our industry. But more than that he has made a tremendous contribution to our industry across both the art and science of advertising. He is truly deserving of this honour.” Chairman of the AAAI Lifetime Achievement Award Selection Committee, Ashish Bhasin said, “Arvind is a deserving winner of this prestigious honor. Not only has he been a successful advertising professional, he has also contributed significantly to the industry in various capacities, including as President of AAAI and a key driver in launching Goafest. I am pleased to say that the entire committee was unanimous in conferring this award upon Arvind.” The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and become more professionalized; individual known for his integrity, ethical practice and leadership qualities; contributed to his Company/Companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran. Some of the past winners of this award include <keyword id="2890590" type="General" weightage="20" keywordseo="subhas-ghosal" source="Orion">Subhas Ghosal</keyword>, <keyword id="2095" type="General" weightage="20" keywordseo="alyque-padamsee" source="Orion">Alyque Padamsee</keyword>, Mike Khanna, <keyword id="5579220" type="General" weightage="20" keywordseo="r-k-swamy" source="Orion">R K Swamy</keyword>, Piyush Pandey, <keyword id="32716" type="General" weightage="20" keywordseo="sam-balsara" source="Orion">Sam Balsara</keyword>, Prem Mehta, <keyword id="3112513" type="General" weightage="20" keywordseo="roda-mehta" source="Orion">Roda Mehta</keyword>, Ram Sehgal, Madhukar Kamath and others. The full list is given in Annexure-I for reference. The Advertising Agencies Association of India (AAAI) is the national organisation of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

New <keyword id="19900881" type="General" weightage="20" keywordseo="delhi" source="keywords">Delhi</keyword>: Delhi Chief Minister <keyword id="19901384" type="General" weightage="20" keywordseo="arvind-kejriwal" source="keywords">Arvind Kejriwal</keyword> was arrested by the <keyword id="19895344" type="General" weightage="20" keywordseo="enforcement-directorate" source="keywords">Enforcement Directorate</keyword> (ED) on Thursday night in an excise policy-linked money laundering case, officials said. The arrest, the first of a sitting chief minister, came hours after the Delhi High Court refused to grant protection to the <keyword id="19914482" type="General" weightage="20" keywordseo="aap" source="keywords">AAP</keyword> national convenor from any coercive action by the agency. The 55-year-old leader's arrest, amid campaign for the <keyword id="19895394" type="General" weightage="20" keywordseo="lok-sabha" source="keywords">Lok Sabha</keyword> elections, drew angry reactions from his Aam Aadmi Party (AAP). Soon after the high court order, an ED team reached his residence and carried out searches. Subsequently, he was arrested, officials said. Officials said the ED would produce the chief minister before a court here on Friday and seek his custody for interrogation. As the ED officials carried out their action inside, additional Delhi Police personnel and Rapid Action Force (RAF) and CRPF teams were deployed around the chief minister's residence. The additional deployment was made as the ED sought extra security measures in anticipation of protests by AAP supporters, sources said. A large number of AAP workers and leaders gathered near the chief minister's residence and shouted slogans against the ED action. During the day, <keyword id="19895701" type="General" weightage="20" keywordseo="kejriwal" source="keywords">Kejriwal</keyword> moved the Supreme Court against the high court's order denying him any relief in the matter. The ED's action is virtually a replay of what transpired during the arrest last week of Bharat Rashtra Samithi (BRS) leader <keyword id="19987244" type="General" weightage="20" keywordseo="k-kavitha" source="keywords">K Kavitha</keyword>, who is now in ED custody in the same case. The case pertains to alleged corruption and money laundering in formulating and executing the Delhi government's excise policy for 2021-22, which was later scrapped. AAP leaders Manish Sisodia and Sanjay Singh are in judicial custody in the case. Kejriwal's name has been mentioned multiple times in the charge sheets filed by the ED. The agency has alleged that the accused were in touch with Kejriwal for formulating the excise policy that resulted in undue benefits to them in return for which they paid kickbacks to the AAP.

Delhi Chief Minister Arvind Kejriwal arrested by ED

<keyword id="19986658" type="General" weightage="20" keywordseo="ahmednagar" source="keywords">Ahmednagar</keyword> (Maharashtra), Anti-corruption crusader <keyword id="21049266" type="General" weightage="20" keywordseo="anna-hazare" source="keywords">Anna Hazare</keyword> on Friday said that he felt "deeply pained" by the arrest of Delhi Chief Minister <keyword id="19901384" type="General" weightage="20" keywordseo="arvind-kejriwal" source="keywords">Arvind Kejriwal</keyword>, "who is now paying for his own deeds". Interacting with a large crowd of mediapersons at his native village Ralegan-Siddhi this morning, Anna <keyword id="21049541" type="General" weightage="20" keywordseo="hazare" source="keywords">Hazare</keyword>, 86, recalled his old association with Arvind Kejriwal during the India Against Corruption (IAC)'s long movement in New Delhi in 2011, and other places. "I remember, he was working with me and we both had raised our voices against liquor... But now he's trying to accord legal sanction to liquor. I felt very hurt by it," lamented Hazare. However, he said nothing can be done against the government and CM Kejriwal has been arrested for his own dark acts. "If he had not done such things (liquor policy), this (arrest) would not have happened. Now, the law shall take its course, the government will see and decide what has to be done," declared Hazare flatly. This was Hazare's first reaction after his former close associate Arvind Kejriwal was detained, questioned and then arrested by the <keyword id="19895344" type="General" weightage="20" keywordseo="enforcement-directorate" source="keywords">Enforcement Directorate</keyword> late on Thursday, sparking an uproar from opposition political circles.

Arvind Kejriwal is paying for his deeds says his former mentor Anna Hazare

Former finance secretary <keyword id="374766" type="PERSON" weightage="100" keywordseo="Arvind-Mayaram">Arvind Mayaram</keyword> has been transferred once again; this time as the secretary of minority affairs. This comes just a fortnight after he was transferred to the <keyword id="68177" type="ORGANIZATION" weightage="60" keywordseo="tourism-ministry">Tourism Ministry</keyword>. 
 
A posting at Minority Affairs Ministry is regarded as even more low-profile as compared to the Tourism Ministry. In its fresh order, the government cancelled its October 15 directive of transferring Mayaram to the Tourism Ministry. 
 Mayaram, the senior most among the four secretaries in the ministry, was brought into <keyword id="47209" type="ORGANIZATION" weightage="60" keywordseo="Finance-Ministry">Finance Ministry</keyword> by the previous UPA government. He was also Secretary, Economic Affairs.

Arvind Mayaram Transferred
Twice In A Fortnight

From spreading IT literacy across the country to exclusively providing IT solutions to India Inc, NIIT rapidly grew big. Its IT arm, NIIT Technologies, has been working on some ambitious projects, especially in the travel sector, this year. In an exclusive interview with BI India, Mr <keyword id="125625" type="PERSON" weightage="20" keywordseo="Arvind-Thakur">Arvind Thakur</keyword>, CEO, NIIT Technologies talks about the company’s key strengths, the future of IT industry and the challenges faced by it. Here are some excerpts: 
	 
	From computer training in 1980s to offering software services to different sectors in the country, how has the journey been till now? 
	 
	As NIIT went about establishing the foundations of IT literacy in India, it drew under its umbrella both individual as well as corporate learners. Seeing its corporate customers grapple with IT deployment issues, the company initiated steps to go beyond its training mandate and help its clients understand their IT needs, pick the relevant technologies and assist in the implementation. While it is well known that NIIT pioneered the concept of computer training, a lesser known fact is that NIIT also pioneered the packaged software distribution business in India. 
	 
	The 1990s represented a turning point for the company and the country. It was a period, when faced with an acute foreign exchange crisis and oil-pool deficit, India was looking at globalization. It was then we embarked on its overseas journey, towards the world’s largest market, the US, and towards Singapore, an IT-savvy nation in need of technology solutions. It grew its software business globally thereafter on the back of the e-Commerce boom. 
	 
	The year 2000 experienced the dot com meltdown. Companies focussed on e-Commerce were severely impacted which called for the organization to reinvent itself. In 2004, the software arm of the company was spun off into an independent entity, which is now NIIT Technologies Ltd. 
	 
	NIIT Technologies caters to several industries. Could you please tell us which are your key strength areas in terms of 
	revenues? (Kindly share some estimated figures if possible) 
	 
	NIIT Technologies has metamorphosed into a global company with operations across all major geographies. We compete on the strength of our specialization. This has come about as a result of our sharp focus on serving select industry segments. 
	 
	Travel and transportation contributes to 37% of our overall revenues and is a segment where we have a strong presence. We are among the top 3 amongst our peers in this space by virtue of the deep domain knowledge and investments in technology platforms in this space. 
	BFSI contributes to 34% of revenues where we have a leadership position in certain sub segments like Commercial Insurance by virtue of our investments in mission-critical platforms. 
	 
	We have made inroads in the Auto industry in the manufacturing sector, which contributes to 7% of revenues. Our strong specialized solutions in Geographic Information Systems positions us uniquely in the Government sector. 
	 
	We have a simple strategy; to “focus and differentiate”. The strategy for each segment remains the same i.e. build deeper specialization and compete on the strength of this specialization. Through our service vision “New Ideas, More Value” we are constantly innovating to provide exceptional value to our customers. 
	 
	Airlines, auto, insurance, logistics haven’t performed well in the last three years especially in the last year. Did the slowdown in these sectors impact your company? What is your forecast for these sectors in the coming months? 
	 
	Each industry is unique in its spend on technology. The Airline industry has used technology to help it navigate the challenges of the environment and in fact we have seen good growth in revenues from this segment. Insurance has a more traditional outlook and tends to cut back on technology spend during difficult times. In the Commercial Insurance space in particular we have seen some stagnation in technology spend as a result of the increased number of catastrophes witnessed in the last few years. 
	 
	As the global markets recover from the economic slowdown, we’ll see these sectors improve on their performance. The latest data released by the IATA earlier this month indicates that global passenger traffic has been showing a pick-up in demand and that the global air freight market too is witnessing continued growth in air cargo volumes. Confidence levels within the insurance industry, appears to be gradually improving. 
	 
	The industry research firm Celent in a recent report observed that there is renewed optimism among UK insurers which is starting to result in increased activity. Recent PMI data finds signs of a renewed upturn in emerging market economies, which account for much of global manufacturing, with business activity growing. 
	 
	According to the current scenario, SMAC is being touted as the future of the IT sector. How far do you agree with the statement? Do you expect SMAC to grow big in the Indian market? Do you also expect SMAC to turn the fortunes of IT industry? 
	 
	A whole new set of opportunities are being created by SMAC collectively known as Digital Services which are expected to drive 25-30% of incremental revenues for the IT sector over the next 5 years. Indeed these emerging technologies are expected to turn the fortunes of the IT industry. These are disruptive technologies, which will impact different industries in different ways globally and provides a huge opportunity for the IT Industry. 
	 
	In India, there is an enormous unmet demand for basic goods and services hampered by high inefficiencies. SMAC and other emerging digital technologies like IoT (Internet of Things) can help the country address these challenges. However, lack of infrastructure which includes bandwidth and network coverage, and also low digital literacy is a hindrance. Prime Minister Modi’s “Digitial India” initiative holds the promise to change this which will create another big opportunity. 
	 
	NIIT Technologies also offers cloud and mobility services. Kindly tell us which sectors are the key users of this service? Could you please give us some specific examples of the kind of solutions offered by the company? 
	 
	NIIT Technologies provides Enterprise Mobility solutions, Enterprise Mobile Device Management (MDM), and Enterprise Mobile Application Management, across industry verticals: Travel and Transportation, Banking and Financial Services, Insurance, Manufacturing, Media and the Government. With its deep domain knowledge and technical mobility insight, NIIT Technologies offers a powerful approach for determining and executing a practical and useful mobility strategy to the enterprises. We provide end-to-end tailored services that deliver key Cloud benefits to the customers across our focused verticals. The company works closely with its customers to understand their business needs and deliver business agility, scalability, and flexibility, in a robust and secure environment. 
	 
	According to you, what is the future trend of the Indian IT industry as well as what are the challenges in this sector? 
	 
	The IT services market will be reshaped by consumerization and digital business transformation opportunities. Customers seek outcomes and experiences while companies sell products and services. Digital Services provide the opportunity to craft new experiences. It has the potential of disrupting existing business models. 
	 
	Investments in technology will continue to rise dramatically, led by services. However, there is likely to be a dramatic shift in engagement from “traditional on premise” services to a “sharing and marketplace” world. The enterprise of the future will embrace Digital Services like never before creating customised digital products, disrupting channels through digital disintermediation, driving data-driven decisions using big data and analytics, and creating end-to-end digital processes. 
	 
	This will pose challenges for the industry as the mind-set of the work force will need to change from being doers to become problem definers. The world will have fewer high skill workers for the new roles created by Digital Services requiring significant talent development. The enterprise of the future will require the industry to change course from traditional IT to embrace platform-based services and the cloud. 
	 
	Lastly, kindly tell us about the company’s expansion plans in the current fiscal year as well as the next five years in terms of investments, recruitment among others. 
	 
	With the economy showing signs of recovery the company has put renewed emphasis in expanding its business in the US. To this effect it had engaged a global adviser to put in place the right framework and practices to drive its full potential in the geography. We also see Infrastructure Management Services as a significant growth engine and have carved out this business as a separate business unit to give it the right focus. 
	 
	We believe we have an opportunity to assume a leadership position in Travel and Transportation segment and we are focussed on a significant number of large deals in this sector. Offerings around digital services have been created to service the enterprise of the future. 
	Going forward, we will continue to build strong specialization in the industries we serve which would include inorganic initiatives to acquire appropriate assets that will strengthen our position in these sectors.

We Are Focusing On Expanding In The US: Arvind Thakur

New Delhi, Jul 9 () Arvind Fashions (AFL) on Thursday said Flipkart Group has invested Rs 260 crore to pick a minority stake in its subsidiary Arvind Youth Brands. Arvind Youth Brands is Arvind Fashions' recently-formed subsidiary which will own the Flying Machine brand. "The Flipkart Group and Arvind Fashions (AFL) strengthened their partnership, through an investment of Rs 260 crore by Flipkart Group to purchase a significant minority stake in... Arvind Youth Brands which will own the Flying Machine brand," AFL said in a regulatory filing. Arvind Fashions said Flying Machine has been retailing on the group's platforms of Flipkart and Myntra for more than six years. "Through this investment, the Flipkart Group and Arvind Fashions will work collaboratively to identify opportunities and synergies to innovate and develop products with strong value propositions at attractive price points," the company added. Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, "Through this investment, we look forward to partnering with the team at Arvind Youth Brands to continue to grow the market for its portfolio of products and enhance the strong brand equity that has been built over the last few decades." The transaction is subject to customary conditions precedent. Metta Capital Advisors acted as the financial advisors to AFL for this transaction. J Suresh, Managing Director and Chief Executive Officer of Arvind Fashions, said, "The partnership with the Flipkart Group will help us accelerate our online growth strategy as we focus our efforts on developing an omni-channel retail approach for Arvind Youth Brands and Flying Machine." SVK ANS ANS

Flipkart Group invests Rs 260 cr to pick minority stake in Arvind Fashions arm

The <keyword id="6359191" type="EVENT" weightage="100" keywordseo="election">election</keyword> frenzy is now over and the euphoria over the new government has also settled in. Looking from a marketing lens, it seems some veteran political brands got a makeover (it paid off well), some political brands fell big time and one of the newest kids on the block with a huge buzz around it, fell flat on the customers (read voters). 
 The recent election results force us to mull over what went wrong with one of the promising brands of the Indian political landscape, <keyword id="260213" type="PERSON" weightage="100" keywordseo="Arvind-Kejriwal">Arvind Kejriwal</keyword>. Kejriwal’s performance in politics in the last one year has some resemblances with one of the biggest brand failures in the country, <keyword id="6371021" type="COMPANY" weightage="100" keywordseo="Tata-Nano">Tata Nano</keyword>. 
 
Nano promised to change and revolutionise India’s automobile market in a big way. Kejriwal appeared as the man who can change the political landscape. Both Nano and Kejriwal changed their battlefields, but not quite the way they had expected. 
 
 
The initial performance of Arvind Kejriwal and Tata Nano: The similarities 
 
For the starters, let’s establish the lacklustre performance of both these brands - Nano and Kejriwal. Nano was launched with much fanfare in 2009 and received a record-breaking booking of 2.06 lakh units at Rs one lakh per unit. The rest of the people who booked the car had the option to cancel their bookings or buy it at a higher price. Oops, wasn’t it touted as Rs 1 lakh car for two years? So why should only a select few get the privilege? 
 
Cut to the political scene: Arvind Kejriwal gets a huge response in Delhi state elections in 2013 with 28 seats to his Aam Aadmi Party. He forms the government with outside support from the Congress but lasts only for 49 days and resigns. Didn’t he promise the Delhi voters so many changes in the state in return for their votes? But suddenly he changed his mind (much like the Nano management changed its mind about the price) and the voters felt cheated and they remembered this in the national elections (just like the people gave a cold response to Nano over the last six years). 
 
Today, both Nano and Kejriwal have had a dismal performance. Tata Nano has managed to sell 2.5 lakh units (Source: Society of Indian Automobile Manufacturers, SIAM, reports) in the last six years since its launch in 2009; not to forget that the company has the capacity to produce 2.5 lakh units per year and that’s what the initial target was. 
 
Arvind Kejriwal got just over two lakh votes in Varanasi and lost to Narendra Modi by more than 3.7 lakh votes. AAP’s performance, too, was nowhere respectful with victory in only four seats out of 432 seats that it contested. 
 
The big fallacy: ‘Jo dikhta hai wo bikta hai’ 
 
Besides the dismal performance, another common thread between Kejriwal and Nano has been the big built up and hype around them for months before their launch/polls, courtesy excellent public relations (PR), below-the-line activities and the media. Everyone was talking about Nano back in 2009 at the time of its launch. Similarly, everyone was talking about Kejriwal during the elections (in fact, even after the elections). 
 
This reiterates the biggest marketing rule: Consumers (or voters) can’t be won over only with great PR and media attention. ‘Jo dikhta hai wo bikta hai’? Well, not really for Kejriwal or Nano! 
 
Consumers/voters don’t forgive or forget broken promises 
 
Nano came into existence with its tag price of Rs one lakh. But that was offered only to a select few customers. Kejriwal sold people the dream of honest and outstanding governance in Delhi. He broke his promise in 49 days when he resigned. Voters viewed this as an opportunistic decision. 
 
Misread the market 
 
Nano’s marketing team touted the product as the common man’s car, rather the car for the less privileged. Their target audience were the small town families. Their marketing focused on creating big buzz in the mainstream and social media and other tactics, creating big buzz in the metros. Not much was done to reach the primary target audience. The brand misread the market. 
 
Kejriwal touted himself as the leader of the common man. He and his team created big buzz in Delhi and a few other big cities and thought they can win the elections based on that buzz. They believed if Delhi voted for them in the state elections, the entire nation will also vote for them in general elections. 
 
Marketing lesson: Creating buzz in the big towns will not win battles in the heartland of the country. 
 
Nano has not really been able to redeem itself and the sales of the brand have been on a downslide (30,000 units approx in FY 2010, 70,432 units in FY 2011, 74,527 units in FY 2012 and 21,109 units in FY 2014, Source: SIAM). The question is: Can Kejriwal redeem himself in the eyes of voters and do what Nano couldn’t?

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Arvind Kejriwal files nomination after waiting for over 6 hours

PTI

Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

BI India Partner

Delhi Chief Minister Arvind Kejriwal arrested by ED

PTI

Arvind Kejriwal is paying for his deeds says his former mentor Anna Hazare

IANS

Arvind Mayaram Transferred Twice In A Fortnight

BI India Bureau

We Are Focusing On Expanding In The US: Arvind Thakur

Purba Das

Flipkart Group invests Rs 260 cr to pick minority stake in Arvind Fashions arm

PTI

Why Arvind Kejriwal Is The Tata Nano Of Indian Politics?

Pallavi Srivastava

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