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<ul class="summary-list"><li><keyword id="11893181" type="UNKNOWN" weightage="60" keywordseo="amazon" source="Orion">Amazon</keyword>, Walmart, <keyword id="12001868" type="UNKNOWN" weightage="60" keywordseo="instacart" source="Orion">Instacart</keyword>, and other retailers are looking to grow their <keyword id="11894120" type="UNKNOWN" weightage="100" keywordseo="advertising" source="Orion">advertising</keyword> businesses.</li><li>Sign up for our event on September 16 at 12 PM EST/9 AM PST with Tinuiti, Jungle Scout, Bobsled Marketing, and Cure Hydration to learn more about what this trend means. </li></ul>Retailers want a big chunk of advertising dollars.Amazon has long dominated ad budgets that big brands like Procter &amp; Gamble and Unilever put into promoting their products on e-commerce platforms, but a growing crop of retailers including are now fighting for ad budgets.<a href="https://www.businessinsider.com/walmart-pitches-programmatic-ads-changes-name-to-walmart-connect-2021-1">Walmart,</a> Target, Walgreens and marketplaces <a href="https://www.businessinsider.com/pros-and-cons-of-instacarts-growing-advertising-business-2021-6">like Instacart</a> and Gopuff have all ramped up their advertising businesses in the past year as a way to chip into <a href="https://www.businessinsider.com/inside-amazons-growing-ad-business-everything-we-know-2019-5">Amazon's ad business</a> and offset thin <keyword id="11893588" type="UNKNOWN" weightage="60" keywordseo="retail" source="Orion">retail</keyword> margins.EMarketer estimated that <keyword id="12055327" type="UNKNOWN" weightage="60" keywordseo="e-commerce-advertising" source="Orion">e-commerce advertising</keyword> was a<a href="https://www.businessinsider.com/2020-advertising-leaders-at-e-commerce-companies-like-amazon-cvs-2020-10">$17.4 billion industry</a> in the US last year.Please join our senior reporter Lauren Johnson and execs from Jungle Scout, Bobsled Marketing, Cure Hydration, and Tinuiti for a conversation about the future of e-commerce advertising, including how the platforms are pitching advertisers, how advertisers are funding campaigns, and how e-commerce ads are measured.The hour-long chat is slated for September 16 at 12 pm ET/9 am PST.<h2>Meet our panelists:</h2><ul><li>Lauren Picasso is the CEO and founder of Cure Hydration</li><li>Connor Folley is VP of Jungle Scout</li><li>Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti</li><li>Kiri Masters is CEO of Bobsled Marketing</li></ul><h2>Topics to be discussed include: </h2><ul><li>How to pick an e-commerce platform for advertising</li><li>What are the tactics that Amazon, Walmart, Instacart and others are using to win more ad dollars</li><li> How advertisers measure ad performance on e-commerce platforms</li><li>What to expect for holiday 2021 advertising plans</li></ul>The experts will also be taking audience questions live. <h2><a href="https://www.businessinsider.com/future-of-e-commerce-advertising-webinar-walmart-instacart-amazon-target-2021-8">You can sign up here. </a></h2>

JOIN OUR LIVE EVENT ON SEPTEMBER 16: The future of Amazon, Instacart, and Walmart advertising

<ul class="summary-list"><li>After cutting its <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> in the beginning of the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword>, <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> has ramped up its ad spend.</li><li>Amazon has spent 70% more year over year since May to promote its core <keyword id="6354851" type="UNKNOWN" weightage="60" keywordseo="retail">retail</keyword> business including Amazon.com, Amazon Prime, and Whole Foods, according to MediaRadar.</li><li>Michael Levine, an analyst at Pivotal Research said the increase shows Amazon's supply chain has steadied since the beginning of the coronavirus when it prioritized shipment of essential products.</li><li>Amazon is also spending more to promote its non-retail businesses like <keyword id="2976376" type="PERSON" weightage="60" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword> and <keyword id="2421543" type="PERSON" weightage="60" keywordseo="Amazon-Prime-Music">Amazon Prime Music</keyword> as the streaming wars heat up.</li></ul>Amazon is increasing its advertising again after slashing it in response to coronavirus-related demand.The e-commerce giant cut <a href="https://tinuiti.com/blog/marketing-news-covid-19/amazon-reduces-google-shopping-and-text-ad-advertising-prioritizes-essential-products/">spending on Google ads</a> in March as demand soared for <a href="https://www.businessinsider.com/coronavirus-2020-amazon-sellers-talk-about-unexpected-sales-2020-3">essential items</a> like masks, hand sanitizer, and toilet paper.New data from three ad-tracking companies shows Amazon's advertising spend has since increased. The top-spending US marketer last year, spending $7 billion, according to<a href="https://adage.com/article/datacenter/ad-spending-broke-record-covid-19-and-recession-intruded/2266936"> Kantar and AdAge DataCenter,</a> also pumped money into promoting its <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> products such as Amazon Prime Video as the streaming wars heat up.Michael Levine, an analyst at Pivotal Research, said the increase shows Amazon's supply chain has steadied since the beginning of the coronavirus, when Amazon <a href="https://www.businessinsider.com/coronavirus-amazon-suspends-all-non-essential-shipments-to-warehouses-2020-3">stopped accepting nonessential items</a> from sellers to focus on high-demand categories like baby products and grocery and cut spending to avoid pushing more people to the website."If they cooled off on spend and are turning the gas back up, it says to me that they're in a better position from a fulfillment perspective," he said. Amazon spending on its core retail business that includes Amazon.com, Amazon Prime, and Whole Foods increased 70% year over year since May, according to MediaRadar.Meanwhile, Kantar and Pathmatics data shows that Amazon's ad-buying has increased across the board.Kantar, which does not track digital or social media ad spend, said Amazon spent $144 million in May, up from $101 million in April, but down from $192 million in January.Instagram got a particularly big boost. Amazon spent $22 million on Instagram ads in July, from $9 million in May, according to Pathmatics, which tracks digital and social media spend.Amazon declined to comment.Amazon is also spending more to market Prime Video as Disney, HBO, and Quibi have launched competing streaming rivals.From January to July, Amazon spent $19 million advertising its video-streaming service Amazon Prime Video as well as music-streaming service Amazon Music Prime, a 10% year-over-year increase, according to MediaRadar.Other streaming TV marketers have been spending more. Apple spent $47.7 million running TV ads <a href="https://www.mediapost.com/publications/article/343208/streaming-services-amp-up-national-tv-ad-spending.html">for a two-month period last year</a> to launch Apple TV Plus while Disney spent $24.9 million in preparation for launching Disney+.

Amazon, the biggest US advertiser, is ramping up its ad spend after a coronavirus pause

<ul class="summary-list"><li><keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> is a growing <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> and selling channel, and a group of companies promise brands e-commerce expertise and tools that they can't get directly from the e-commerce giant.</li><li>Business Insider highlighted 18 of the third-party tech firms and agencies that are powering sellers' and advertisers' Amazon's business.</li></ul>Amazon's advertising business continues to balloon and along with it, the number of companies that help brands navigate the ins and outs of advertising and selling on the platform.Business Insider identified 18 companies that are part of a cottage industry of Amazon-focused tech firms. These companies sell software that helps brands do things like set up digital storefronts, merchandise, and run advertising.The companies range from tech firms that sell software to help third-party sellers manage sales to agencies that offer managed services like ad buying and strategy.Some, like Pacvue and Orca Pacific, were founded by ex-Amazon employees and entrepreneurs that wanted to start their own firms to help brands understand Amazon's complex marketplace.<a href="https://www.businessinsider.com/18-companies-powering-amazons-2020-advertising-and-seller-business-2020-5">Click here to see the full list of 18 Amazon-focused firms solving selling and advertising problems.</a>Read the original article on <a href="https://www.businessinsider.com/meet-the-18-firms-behind-amazons-advertising-and-seller-business-2020-5">Business Insider</a>

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JOIN OUR LIVE EVENT ON SEPTEMBER 16: The future of Amazon, Instacart, and Walmart advertising

Lauren Johnson

Amazon, the biggest US advertiser, is ramping up its ad spend after a coronavirus pause

Lauren Johnson

Here are 18 firms that sellers and advertisers depend on to navigate Amazon

Lauren Johnson

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