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<ul><li><keyword id="23134822" type="General" weightage="20" keywordseo="Amazon-Great-Indian-Festival" source="keywords">Amazon Great Indian Festival</keyword> begins on September 27 for all</li><li>Prime users get early access to the sale</li><li>Apple's <keyword id="21240170" type="General" weightage="100" keywordseo="MacBook-Air-M1" source="keywords">MacBook Air M1</keyword> will be available at a special discount</li></ul> Amazon's Great Indian Festival begins this Friday and as we get closer to the shopping fiesta, people are eager to know about the deals that will be available. For Prime members, the sale begins a day early, on September 26. Several gadgets including smartphones, laptops, TWS earbuds etc will be available at attractive prices during the deal. If you are thinking of buying a laptop during the <keyword id="20586627" type="General" weightage="20" keywordseo="Amazon-sale" source="keywords">Amazon sale</keyword>, here's some good news. The website recently teased a deal on the MacBook Air M1. <h2>MacBook Air 1 to get discounted during Amazon Great Indian Festival</h2>The MacBook Air M1 will be available at a huge discount during the Amazon sale. The laptop, which originally launched in India at a price of ₹92,990, is set to become much more affordable during the upcoming festive sales. Currently listed on Amazon at ₹62,990, the laptop will see a significant price drop to ₹55,990 during the sale period. Moreover, shoppers using select bank cards will benefit from an instant discount of ₹3,000, bringing the price further down. <div type="Article" hostid="261" msid="113214171" title="iPhone 16 Pro with A18 Pro chip launched: Should you upgrade if you own an iPhone 15 Pro?" mstype="2" mssubtype="0"></div> For those who are Amazon Prime members, there's an additional perk. Prime members who act quickly during the first few hours of the sale can enjoy an extra ₹3,000 off as part of an early bird offer. This means the price of the MacBook Air M1 could drop as low as ₹49,990 for some customers, making it one of the most enticing offers in the market for a high-end <keyword id="23291511" type="General" weightage="20" keywordseo="Apple-laptop" source="keywords">Apple laptop</keyword>. <h2>Reasons to buy the MacBook Air M1 in 2024</h2>The MacBook Air M1 may not be Apple's latest model, but it remains a popular choice for both students and professionals due to its solid performance and long-lasting support from Apple. Powered by Apple's M1 chipset, the laptop features an 8-core CPU, with four performance cores and four efficiency cores. This combination allows the device to handle daily tasks with ease, while using far less power than traditional laptops, making it energy-efficient as well. The MacBook Air M1 has a 13.3-inch Retina display, boasting a 2560x1600 resolution. This crisp display makes it ideal for watching videos, editing photos, or simply browsing the web. Despite being launched a few years ago, it still packs enough power to meet the demands of everyday tasks, whether that’s work, study, or entertainment. One of the standout features of this laptop is its battery life. Apple claims that the MacBook Air M1 can last up to 18 hours on a single charge, which is more than enough for a full day of use without needing to reach for the charger. This makes it an excellent choice for people on the go, as it offers portability alongside top-tier performance. In terms of its build, the MacBook Air M1 has a sleek, minimalistic design, in line with Apple’s aesthetic standards. It features an aluminium finish that gives it a premium look and feel, while remaining lightweight at just under 1.3kg. This makes it easy to carry, whether you’re heading to the office, travelling, or attending classes. Apple is known for offering long-term support for its devices, and the MacBook Air M1 is no exception. This means that buyers can expect software updates and security patches for several years, extending the usability and lifespan of the laptop. For anyone considering investing in a laptop, this is an important factor, as it ensures that the device will not become obsolete anytime soon. SEE ALSO: <a href="https://www.businessinsider.in/tech/article/from-firewire-in-macs-to-type-c-in-iphones-the-apple-connect/articleshow/112734982.cms" data-type="tilCustomLink" target="_blank">From FireWire in Macs to Type-C in iPhones - the Apple Connect</a> <a href="https://www.businessinsider.in/tech/article/elon-musk-to-tim-cook-a-morning-in-the-lives-of-big-tech-ceos/articleshow/113599807.cms" data-type="tilCustomLink" target="_blank">Elon Musk to Tim Cook: A morning in the lives of big tech CEOs</a>

Apple MacBook Air M1 to be available under ₹50,000 on Amazon, how to get the deal

<ul class="summary-list"><li><a target="_blank" class="" href="https://www.businessinsider.com/amazon-could-cut-managers-save-3-billion-analysts-2024-10">Amazon</a>'s October Prime Big Deal Days include some non-traditional holiday offers, such as chainsaws.</li><li>It shows how Amazon is expanding holiday sales — and trying to get Prime members to buy more.</li></ul>Many of the deals that Amazon is advertising for its <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/amazon-prime-day">Prime Big Deal Days</a> this month aren't your typical holiday gifts.To be sure, the company describes the sales event as "epic deals ahead of the holiday season" (note the "ahead" here). But with other retailers also offering discounts at the same time, it's hard not to feel like holiday shopping is just starting earlier than usual.At Amazon, in addition to huge televisions and Apple Airpods, reduced-price items include <a target="_blank" class="" href="https://www.mensjournal.com/gear/best-early-camping-deals-amazon-prime-big-deal-days-2024">camping gear</a>, such as a tent and a pocket knife, chainsaws, and other seasonal tools that many people are storing in their garages as winter approaches.Many are "things that we desire, but we would not necessarily think about as holiday gifts," said Luc Wathieu, a professor of marketing at Georgetown University's McDonough School of Business. "Nobody will think about buying a chainsaw for Christmas, right?"But by holding a second annual Prime Day event on October 8 and 9 this year, Amazon can take those kinds of items, which might normally be sold at steep end-of-season discounts, and market them as early holiday deals. <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-day-will-have-more-deals-than-black-friday-2015-7">Prime Day started</a> as a summertime sale, and Amazon held the event for the first time in July 2015. It added the fall version in 2022 (though Prime Day 2020 also took place in October that year due to delays from the pandemic)."Things that didn't do as well during the July Prime Day can be cleared out so that they can then start focusing on the other goods that they want to sell during the holidays," said Sky Canaves, a principal analyst who covers retail and e-commerce at Emarketer, a sister company to Business Insider.US consumer spending data and company earnings this summer suggested that <a target="_blank" class="" href="https://www.businessinsider.com/shoppers-spending-less-retailers-brands-cutting-prices-economy-explained-why-2024-7">shoppers are pulling back</a> on their purchases to varying degrees.While many <a target="_blank" class="" href="https://www.businessinsider.com/retailers-showing-squeezed-us-shoppers-have-two-very-different-realities-2024-8">low-income people</a> are focusing on food and other essentials, more affluent middle- and upper-income consumers still have money to spend on clothing, home decor, and other small luxuries. But they are being more thrifty than they were a few years ago.Amazon's Prime members tend to fit into the latter group, Wathieu said. They are willing to pay Amazon's monthly or annual fees for Prime, after all. "They're a little bit less price sensitive" than shoppers who have to delay their purchases until closer to the holidays, he said.Offering outdoor gear, yard tools, and other out-of-season products during October's event is likely one way that Amazon is trying to get Prime members to spend more, Wathieu said. "You have to see this more as a strategic move from Amazon to leverage what their capabilities are, including having swayed everyone into Prime membership that they need to leverage," he said.An Amazon spokesperson said, "Right now, we are focused on making this year's event special for our members and are excited to offer exclusive early savings this holiday season." The spokesperson did not comment directly on Amazon's strategy for sourcing the deals."We know saving is important to our Prime members, and we are excited to provide members deep discounts and millions of deals worldwide from top categories including electronics, home, toys, beauty, and apparel," and on brands like Dyson and Barbie, the spokesperson added.Other retailers are offering their own October sales this year, giving Amazon some competition. Walmart's <a target="_blank" href="https://affiliate.insider.com?h=3ac90f89af3f3fa7efd3a07998b32efb276666171ebfe5ac5ff429f13efb1424&amp;postID=66feb0730c43543ec7a7009e&amp;postSlug=amazon-october-prime-day-sale-includes-unusual-holiday-items-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.walmart.com%2Fshop%2Fdeals">Holiday Deals</a> sale starts on October 8, the first day of Prime Day, and runs through October 13. <a target="_blank" class="" href="https://corporate.target.com/press/release/2024/09/target-circle-week-returns-oct-6-12-with-seven-days-of-deals-up-to-50-off">Target Circle Week</a> kicks off on October 6 this year.Even retailers outside the big-box sphere are participating. <a target="_blank" href="https://affiliate.insider.com?h=1b82d37e789aa76c11561a3e821ff69ce2556b4bd24977585dde8332be9d90c3&amp;postID=66feb0730c43543ec7a7009e&amp;postSlug=amazon-october-prime-day-sale-includes-unusual-holiday-items-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.homedepot.com%2Fb%2FDecor-Days%2FN-5yc1vZ1z1zl2q">Home Depot</a> started its Décor Days sale on Thursday, marking the second year for the sale. Rival <a target="_blank" class="" href="https://corporate.lowes.com/newsroom/press-releases/lowes-launches-first-ever-mylowes-rewards-week-40-biggest-member-deals-year-09-26-24">Lowe's</a>, meanwhile, will launch MyLowe's Rewards Week, the home improvement chain's first October sale, on Thursday.But all those sales at once might be too much for shoppers. Sixty-seven percent said that they expect to "feel overwhelmed with marketing messages" from retailers about holiday sales by November 1, according to research firm Optimove Insights. The survey, conducted in July, polled 280 US shoppers over the age of 21 from households with incomes of $75,000 or more.Even devout Amazon shoppers might feel burned out on sales, with the retailer's October sale coming less than three months after <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-day-us-purchases-essentials-trash-bags-numerator-consumer-2024-7">July's Prime Day</a>, Canaves said."There is a risk of holiday marketing fatigue," she said.Do you work for Amazon and have a story idea to share? Reach out to this reporter at abitter@businessinsider.com

Amazon's Prime Big Deals might surprise you this October

<ul class="summary-list"><li>Brian Williams is close to a deal with Amazon to host an election-night special on Prime Video.</li><li>Amazon wants to attract big audiences with live events, similar to its NFL broadcasts.</li></ul>Veteran newscaster Brian Williams is nearing completion of a deal with <a target="_blank" class="" href="https://www.businessinsider.com/amazon">Amazon</a> to host an election-night special on <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-video-preview-shake-up-tv-ad-marketplace-2024-1">Prime Video</a>, three people close to the situation told Business Insider. Two said they expected it be broadcast globally and ad-free.These people were granted anonymity to speak freely about private deal talks. Their identities are known to BI.Details of the special have been trickling out over the past few days in outlets like <a target="_blank" href="https://variety.com/2024/tv/news/amazon-brian-williams-election-night-special-streaming-1236158601/">Variety</a> and <a target="_blank" href="https://www.cnn.com/2024/09/29/media/brian-williams-amazon-prime-video-election-night/index.html?utm_term=17277006269107d550e2ab43a&amp;utm_source=cnn_Reliable+Sources+%E2%80%93+Sept.+30%2C+2024&amp;utm_medium=email&amp;bt_ee=vPubjlLkW1gs8yiBPmN%2BGqep71YTbD%2FkJvRQ5eU4n2Rv%2F3LufDHYaeQctXVPY211&amp;bt_ts=1727700626912">CNN</a>, although Amazon has not confirmed the deal and it's possible it won't come to fruition.News of the potential deal has sparked questions in the industry about whether the tech giant plans to expand as deeply into news as it has with <a target="_blank" class="" href="https://www.businessinsider.com/amazon-studios-expansion-challenges-jennifer-salke-citadel-lord-rings-2023-2">filmed entertainment</a> and <a target="_blank" class="" href="https://www.businessinsider.com/jay-marine-leading-amazon-sports-ambitions-nba-rights-2024-3">sports</a>.The people close to the deal talks rebuffed the idea that Amazon would build its own news operation, however. They said Amazon sees the special as another way to amass big audiences, as it has done with the <a target="_blank" href="https://www.businessinsider.com/amazon-nfl-thursday-night-football-advertising-strategy-new-brands-2023-9">NFL's "Thursday Night Football"</a> and other sports. The special has the potential to reach more than 200 million viewers, which is Prime Video's monthly reach, according to Amazon's most recent public disclosure.If it goes well, Amazon could repeat the approach with other big news events, one of the people close to the deal talks said. Those events could include the presidential inauguration or State of the Union address, this person predicted."It's a toe in the water for them in that they're trying to get beyond sports to other, seasonal special types of events," this person said. "There's news-adjacent programming they could do."Two of the people close to the deal talks said the election-night special was expected to be ad-free. No final decisions have been made, though. But Amazon and other tech-rooted streamers have seen how live programming, like comedy specials and awards shows, creates appointment viewing that can be highly attractive to advertisers. Advertisers, and especially marketers with time-sensitive product launches, have shown a willingness to pay high prices to reach large live audiences. Amazon this year <a target="_blank" href="https://www.businessinsider.com/amazon-prime-video-ads-early-success-with-advertisers-2024-4">turned on ads in Prime Video</a>, gunning for the nearly $70 billion in annual TV ad spending.For Amazon, specifically, filmed entertainment and sports programming — part of Prime Video — also serves to keep people subscribing to its lucrative Prime service and get people to shop more on the platform. Prime Video's 2023 Black Friday NFL game, for example, showed QR codes during breaks to promote deals on the site."It fits in with their interest in disruptions and amassing big audiences," the second person close to the deal talks said. "They want to be in the big-event business."<h2 id="7f7a9c20-5ffc-43f3-a0df-b0f758efb495">News has been slow to shift to streaming</h2>Big champions of the election-night special within Amazon include Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, and his powerful No. 2, Albert Cheng, vice president of Prime Video US. Hopkins has played a role in Prime Video's aggressive expansion into sports, which has created tension with some on the entertainment side who <a target="_blank" href="https://www.businessinsider.com/jay-marine-leading-amazon-sports-ambitions-nba-rights-2024-3">see the sports investment coming at the expense of film and TV budgets</a>.If the deal goes through, the special would be produced by Jonathan Wald, a veteran TV news producer who executive-produced Williams' "11th Hour" on MSNBC and has lately focused on new news formats. He helped Don Lemon launch shows on social media, for example. Williams' reps at talent agency CAA have also been involved.While entertainment and sports have shifted to streaming, news has been slower to follow. Legacy broadcasters like NBC News and ABC News have invested in live-streamed content; CNN has planned a streaming subscription service, but it's had starts and stops.Tech companies with streaming services have generally steered clear of news — not surprisingly, given the high cost of operating a newsroom and how polarizing news can be.<a target="_blank" class="" href="https://www.businessinsider.com/netflix-ceo-ted-sarandos-ads-sports-originals-change-mind-2024-9">Netflix co-CEO Ted Sarandos</a>, in a recent interview, rejected the idea of the streamer covering breaking news. Apple TV+ drifted into news-adjacent programming in 2020 with Jon Stewart, who hosted a weekly comedy news show. But Stewart walked away after two seasons, <a target="_blank" href="https://www.theringer.com/2024/6/13/24177435/jon-stewart-talks-apple-split-corporate-constraints-media-regression">saying</a> Apple increasingly wanted more oversight of the show's editorial direction.Amazon, for its part, wants to bring a down-the-middle presentation of election results hosted by Williams with a lineup of exclusive contributors. To lend a nonpartisan feel, the plan is that the presenters won't call the race and will point viewers to third-party content (which could include sites like CNN and NBC News that are available through Amazon Channels). The event would be broadcast from LA, allowing it to run late into the night.And while some elements would be familiar to a news audience, Amazon is expected to put its own twist on the potential presentation, similar to how it souped up the production of "Thursday Night Football" with <a target="_blank" href="https://www.theverge.com/2023/8/24/23842818/amazon-thursday-night-football-ai-streaming">on-screen overlays</a> that predict what might happen next.

Amazon is jumping into news as it closes in on a deal with Brian Williams

Festive season is almost here and Amazon and Flipkart are set to kick off their largest sales of the year. Amazon is hosting the <keyword id="20331458" type="General" weightage="20" keywordseo="Great-Indian-Festival" source="keywords">Great Indian Festival</keyword> while Flipkart's sale is called the <keyword id="20665582" type="General" weightage="20" keywordseo="Big-Billion-Days" source="keywords">Big Billion Days</keyword> sale 2024. The sales start from September 27 for all. However, <keyword id="20392733" type="General" weightage="20" keywordseo="Prime-members" source="keywords">Prime members</keyword> on Amazon and Plus members on Flipkart will get access to the sale a day early, from September 26. As excitement builds, both platforms have started teasing some of their best deals on electronics and gadgets, providing a glimpse of the massive discounts available to shoppers this festive season. Let us take a look at some deals to look forward to. <h2>Deals from Amazon Great Indian Festival </h2> The Amazon Great Indian Festival promises unbeatable offers on a range of electronics, from laptops and tablets to smart gadgets. Here are five deals you can look forward to: 1. MacBook Air M1 – Originally priced at ₹72,990, the MacBook Air with the M1 chip will be available at a massive discount, bringing the price down to ₹52,990. Its sleek design, Retina display, and long-lasting battery make it perfect for professionals and students alike. 2. Lenovo LOQ 2024– Gamers will rejoice with the Lenovo LOQ, featuring an Intel Core i5-13450HX and NVIDIA RTX 4050, available for ₹84,990 (down from ₹1,12,990). Its 144Hz FHD display promises smooth gameplay and stunning visuals. 3. Samsung Galaxy Tab S9 FE– This versatile tablet, equipped with a 10.9-inch display and the powerful Exynos 1380 chip, is set to be priced at ₹34,999, a considerable drop from ₹44,999. 4. boAt Airdopes Flex 454 – Music lovers can enjoy crystal-clear sound and active noise cancellation with the boAt Airdopes, available at just ₹1,399, a significant cut from the original price of ₹9,999. 5. GoPro Hero13– For adventurers, the GoPro Hero13 will be up for grabs at ₹49,990, down from ₹64,490. With 5.3K video capabilities and Slo-Mo functions, it's the perfect tool to capture every exciting moment. Shoppers with SBI credit or debit cards can also benefit from an additional 10% instant discount, further sweetening these already attractive deals. <h2>Deals during Flipkart’s Big Billion Days 2024 </h2> Meanwhile, Flipkart’s Big Billion Days sale is also teasing several exciting deals, particularly on premium smartphones and AI-powered PCs. Below are five offers that have already been revealed: 1. Apple iPhone 15 series – The iPhone 15 series, including the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max, will see significant discounts, making them available at their lowest prices yet. 2. Samsung Galaxy S23 – Samsung's flagship smartphone, the Galaxy S23, will be offered at a highly competitive price, giving users the chance to own the device at a discounted price. 3. Pixel 9 – The Google Pixel 9, lauded for its camera and AI-powered features, will also be part of the sale, with significant price cuts. 4. 9th Gen iPad – For the first time, the 9th Gen iPad will be available for under ₹18,999, making it a steal for those looking to enter Apple’s tablet ecosystem. 5. Intel Core Ultra-powered PCs – Flipkart is offering AI-powered PCs for under ₹60,000, promising cutting-edge performance at a surprisingly affordable price. In addition to these deals, HDFC Bank cardholders can enjoy up to 10% instant discounts, and there will be no-cost EMI options along with attractive exchange offers. With both Amazon and Flipkart rolling out jaw-dropping discounts on a wide range of electronics and gadgets, the upcoming sales promise to be the perfect opportunity for tech enthusiasts and savvy shoppers to upgrade their devices without burning a hole in their pocket.

Amazon's Great Indian Festival and Flipkart's Big Billion Days sale on September 27: Deals to look forward to

<ul><li><keyword id="19904608" type="General" weightage="100" keywordseo="Amazon" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon" meta.hostid="261" meta.entityid="Amazon">Amazon</keyword> recently ended work from home</li><li>A former AWS employee shared tricks people use to not return to office</li><li>The post has gone viral </li></ul> A couple of days back, tech giant Amazon was under the limelight for ending <keyword id="20665553" type="General" weightage="20" keywordseo="remote-work" source="keywords">remote work</keyword> forever. The company, through a memo shared by <keyword id="21367545" type="General" weightage="20" keywordseo="CEO-Andy-Jassy" source="keywords">CEO Andy Jassy</keyword>, announced that employees will be required to be in office for all five days. Jassy had also noted that there are various benefits of working from office - something that he has mentioned in previous memos as well - and that everything will return to the way it was before the Covid 19 pandemic. <h2>Employees are not ready to return to office</h2>Amazon's RTO (return to office) mandate had sparked a lot of discussion online, and various employees were seen criticising the decision. Now, a former <keyword id="19974102" type="General" weightage="20" keywordseo="Amazon-Web-Services" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon Web Services" meta.hostid="261" meta.entityid="Amazon Web Services">Amazon Web Services</keyword> (AWS) engineer, <keyword id="23292501" type="General" weightage="20" keywordseo="John-McBride" source="keywords">John McBride</keyword>, has revealed some clever methods employees have used to dodge the company's strict return-to-office policy. The Colorado-based software engineer, who left AWS in June 2023, shared his experiences in a viral post on X (formerly Twitter), which has now garnered over a million views. McBride called these tactics "true ingenuity and innovation," but not in the way one might expect from a tech giant like Amazon. In the post, McBride explained that many employees were going to great lengths to avoid physically returning to the office after Amazon implemented a strict return-to-office mandate. He himself chose to resign when asked to relocate to a different city and work from the office. <div type="Article" hostid="261" msid="113585941" title="Unfortunate incident, compassion needs to be promoted: Experts react to EY employee’s death" mstype="2" mssubtype="0"></div> McBride listed three "wild" tricks AWS employees have been using to avoid returning to the office while still appearing compliant with the company's attendance policies. <h2>The three "wild" tricks </h2> First, he highlighted a classic approach that employees used for weeks: badging into the office during lunch breaks, grabbing free snacks or coffee, and quickly leaving. “This worked for a few weeks until they started tracking how long employees actually stayed in the office,” McBride said. The second trick involved employees renaming their home Wi-Fi network to match that of the office's network. The company's reporting software would then mark the employee as being “in the office” based on the network name. McBride admitted this was his favourite tactic but mentioned that it didn’t last long. “Eventually, the IT department made the system more sophisticated, checking more than just network names.” Lastly, McBride spoke about certain "under-the-table arrangements," where employees left their security badges with colleagues who would clock them in and out of the office. “This was risky, but I knew someone who did this for months,” he remarked, amazed by how long it lasted. <div type="image" title="amazon" msid="113620212" hostid="261"></div> Although many companies, including Amazon, have been keen to bring employees back into physical office spaces following the pandemic, the rise of remote work has sparked ongoing debates about its long-term viability. McBride’s post has sparked conversations about the necessity of office attendance for tech professionals, especially given the increasing availability of virtual collaboration tools. It’s clear that employees are not only resourceful but also determined to maintain the flexibility that remote work offers. Whether these tricks will continue or be shut down entirely as companies tighten their policies remains to be seen. For now, McBride’s account sheds light on how some are navigating the changing landscape of post-pandemic work. SEE ALSO: <a href="https://www.businessinsider.in/business/article/simply-put-founder-mode-the-secret-sauce-to-startup-success-or-fancy-term-for-hustle-and-micromanagement/articleshow/113568851.cms" data-type="tilCustomLink" target="_blank">Founder Mode — the secret sauce to startup success or fancy term for hustle and micromanagement?</a> <a href="https://www.businessinsider.in/tech/news/apple-macbook-air-m1-to-be-available-under-50000-on-amazon-how-to-get-the-deal/articleshow/113617645.cms" data-type="tilCustomLink" target="_blank">Apple MacBook Air M1 to be available under ₹50,000 on Amazon, how to get the deal</a> <a href="https://www.businessinsider.in/author_articles_all.cms?query=479266566&amp;author=divyanshi%20sharma=&amp;page=1" class="artishow_author"></a>

Rename home Wi-Fi, leave badge at office: Ex-Amazon employee reveals tricks used by employees to not work from office

The Covid-19 pandemic drastically changed the way we work, with <keyword id="20665553" type="General" weightage="20" keywordseo="remote-work" source="keywords">remote work</keyword> quickly becoming the new normal. Employees across the globe adapted to working from home, enjoying newfound flexibility and a better <keyword id="19901232" type="General" weightage="20" keywordseo="work-life-balance" source="keywords">work-life balance</keyword>. And for a long time, we all thought that this was the new world and going to the office every day would be a thing of the past. However, as pandemic restrictions eased, many companies began rolling back these remote policies, pushing employees to return to the office. Tech giant <keyword id="19904608" type="General" weightage="100" keywordseo="Amazon" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon" meta.hostid="261" meta.entityid="Amazon">Amazon</keyword> recently ended remote work for its employees and told them to come to office five days a week, just like how it used to be before the pandemic. Amazon CEO Andy Jassy, in a blog post, said that working from offices has its benefits and therefore all employees will have to start coming to work the entire week. He added that even though they will permit work from home in case of emergencies (taking care of your sick kid, running emergency errands etc), remote work will no longer be the norm. <h2>Companies are calling employees back to offices</h2>Amazon isn’t the only company that has implemented the <keyword id="20007258" type="General" weightage="20" keywordseo="rto" source="keywords">RTO</keyword> (<keyword id="20408795" type="General" weightage="20" keywordseo="return-to-office" source="keywords">return to office</keyword>) mandate. Companies like <keyword id="19945574" type="General" weightage="20" keywordseo="Wipro" source="keywords" meta.keywordsubtype="org" meta.entityname="Wipro" meta.hostid="261" meta.entityid="Wipro">Wipro</keyword>, TCS, X (earlier called Twitter) and Infosys also require employees to be there in office for at least three days a week. While X boss <keyword id="19903807" type="General" weightage="20" keywordseo="Elon-Musk" source="keywords">Elon Musk</keyword> had once asked those seeking work from home to “get off of their moral high horse,” Infosys CEO N. R. Narayana Murthy had made headlines for saying that workers in India should work 70 hours per week. In wake of Amazon’s recent RTO mandate, many young professionals are reacting strongly on the internet. While some feel that the RTO mandate will hamper their productivity, others feel that it is simply unnecessary. And then there are also some people who think that this is a good decision. Let us take a look at how people are reacting on being called back to offices. <h2>How are people reacting?</h2>Social media sites like Reddit, X, and LinkedIn are full of reactions on the RTO mandate. Many employees feel that this will increase their cost and time spent on commute. Amazon’s recent decision to bring its employees back to offices has not sat well with many, especially those accustomed to the <keyword id="20445439" type="General" weightage="20" keywordseo="hybrid-work-model" source="keywords">hybrid work model</keyword>. On LinkedIn, Samrat Bhardwaj, who has previously interned with Amazon India, questioned the rationale behind the shift, asking whether the company truly considered employee well-being or was more focused on its own benefits. He also voiced concerns over the increased cost in case employees think of moving closer to tech hubs. He also added that if people start living at a distance from tech parks, rent will be lower, but you'll be wasting a lot of time to and fro from the office every day. On the other hand, Erin Mantz, a former Meta and Amazon employee, pointed out the stark difference between previous work norms and the flexibility of today's workforce in a LinkedIn post. “Gen Xers, for decades, used to have to go in every day... no working from home, no midday walks or being home for the dishwasher repairman,” she said, reflecting on how work-life balance has evolved. She concluded that the shift back to in-office work might not align with modern expectations, suggesting that today’s workforce has experienced a better way of working. <h2>“Working in the parking lot isn’t a bad idea”</h2>People aren’t just concerned about the increased cost and wastage of time in commute. Some also pointed out the irony of commuting to the office only to continue working in their cars due to a lack of proper space and resources. One Reddit user said, “Genuinely had no idea how bad RTO would be until it hit. I'm as unproductive as ever and half my work is done in the parking lot at this point for these exact reasons. Going back to the office isn't the end of the world, but when there's zero space or even disability accommodation for the employees? Unacceptable, especially considering the ones who usually enforce the arrangements all have their own private offices with the best gear their department offers.” Another user, Oracle-2050, quipped that working from their car was a makeshift solution, noting, "At least I can attend Teams meetings and make phone calls." The absurdity of the situation was highlighted by yet another commenter who sarcastically remarked, “Only in clown world would a worker drive to the office in order to do work in their car.” Another user pointed out that the decision-makers pushing these mandates “all have their own private offices with the best gear their department offers,” leaving regular employees to struggle in far less conducive work environments. <h2>The “Fake work” problem </h2> Annie Dean, who earlier used to work as Director of Remote Work at Facebook, took a critical stance on LinkedIn, highlighting that return-to-office mandates don’t address the core problem which is “Fake work.” This term, popularised by Airbnb’s Brian Chesky, refers to tasks that feel like work but don’t actually create value for the business. Dean explained in her post that employees are drowning in endless meetings and messages, which detract from productivity. She argued that instead of mandating office attendance, companies like Amazon should focus on “pioneering new, more efficient modes of work.” This argument has resonated with many on X as well, where employees have expressed frustration over the return-to-office mandates being viewed as a quick fix. One Twitter/X user remarked that "commuting to do the same virtual meetings in person isn’t solving anything," while others echoed that the core problem lies in work structures, not location. Here are some other reactions on X: <div type="image" title="negative reactions" msid="113528739" hostid="261" sizebytes="64721"></div> <h2>A quiet layoff strategy? </h2> Yet another take on the RTO mandate comes from Jennifer DeLorenzo, a former senior recruiter at Pinterest. She suggested that the move feels like a “quiet layoff strategy.” According to her, by mandating full-time office attendance, companies may be hoping for a wave of resignations without having to deal with the negative press of formal layoffs. “This tactic allows them to reduce headcount while avoiding the negative optics of layoffs,” DeLorenzo wrote on LinkedIn, adding that it may backfire as hiring becomes challenging again when the economy shifts. Many others seemed to agree with her view. On Reddit too, there are many people talking about how companies might be carrying out soft layoffs by implementing an RTO mandate. Her comments tapped into a broader conversation on how companies may be using return-to-office mandates to indirectly reduce their workforce. Other social media users pointed out similar trends across industries, where companies tighten office attendance policies to nudge employees toward leaving voluntarily. <h2>Some mixed reactions too </h2> While the return-to-office mandates are frustrating for many, not all reactions are negative. Some employees, particularly newer hires, see value in the traditional office setting. Bhardwaj, for example, also noted that going to the office is beneficial for freshers who want to learn. “I do believe that going to the office makes you learn a lot as freshers,” he wrote in his post, suggesting that for those early in their careers, the in-person experience might be crucial for growth and networking. Some users on X too seemed to be in support of this mandate. Here’s a look: <div type="image" title="mixed-reactions" msid="113528718" hostid="261" sizebytes="77770"></div> This duality reflects the ongoing debate around the future of work. On one hand, companies like Amazon, Google, and Meta are focusing on building stronger in-office teams, believing that physical presence fosters better collaboration, innovation, and mentoring. On the other hand, employees, especially those who experienced the benefits of remote work during the pandemic, are pushing back against these mandates, valuing the flexibility and improved work-life balance that working from home provides. As companies continue to adjust their RTO policies, the tension between employee expectations and corporate strategies is likely to persist. However, one thing is clear — the future of work is still being negotiated, and both sides are making their voices heard across the internet.

'I'm unproductive, this is not the real solution': Internet reacts as Amazon, Wipro and others call employees back to office

<ul class="summary-list"><li>AWS is negotiating a potential $475 million AI cloud deal with IBM.</li><li>IBM already uses AWS services for AI, including training models on EC2 servers with Nvidia chips.</li></ul><a target="_blank" class="" href="https://www.businessinsider.com/ibm-exec-companies-focus-training-employees-ai-skills-tech-impact-2024-9">IBM</a> needs more Nvidia GPUs. <a target="_blank" class="" href="https://www.businessinsider.com/amazon-data-centers-delays-costs-power-labor-shortages-aws-ai-2024-10">Amazon</a> Web Services wants to provide them via the cloud.AWS is in talks for a potential deal worth roughly $475 million over 5 years to give IBM access to Nvidia <a target="_blank" class="" href="https://www.businessinsider.com/gpu-rich-vs-gpu-poor-tech-companies-in-each-group-2023-8">GPUs</a> through its cloud service, according to an internal <a target="_blank" class="" href="https://www.businessinsider.com/amazon-ceo-explains-why-he-wants-fewer-managers-hate-bureaucracy-2024-11">Amazon</a> document obtained by Business Insider.Under such a deal, IBM would use AWS's EC2 servers that come equipped with Nvidia's AI chips, the document stated. IBM Research has already started training some of its AI models on EC2 servers using AWS's machine learning platform SageMaker, the document also explained.One person familiar with the document and the negotiations said the IBM deal is for AI training and the talks are ongoing. This person asked not to be identified discussing private matters. Further details could not be learned. As with any deal talks, such negotiations could end without a final agreement being signed. Spokespeople for AWS and IBM didn't respond to requests for comment.The potential deal could expand the partnership between AWS and IBM in the AI space. In May, IBM <a target="_blank" href="https://newsroom.ibm.com/2024-05-21-IBM-Expands-watsonx-Portfolio-on-AWS,-Adds-watsonx-governance-to-Help-Clients-Scale-Responsible-AI">announced</a> it was increasing its use of AWS across its Watson AI platform.The negotiations also highlight continued demand for Nvidia GPUs. AWS has developed its own AI chips, <a target="_blank" class="" href="https://www.businessinsider.com/amazon-nvidia-aws-ai-chip-dominance-gpu-trainium-inferentia-2024-5">Trainium </a>and Inferentia, and has been pitching cloud customers on using these. Amazon CEO <a target="_blank" class="" href="https://www.businessinsider.com/amazon-ceo-andy-jassy-even-more-bullish-ai-cloud-opportunity-2024-10">Andy Jassy</a> said recently that AWS's AI chips are more appealing because of their price and energy efficiency compared to other offerings. Efforts here have been mixed so far, and it's unclear if an IBM deal would include access to these <a target="_blank" class="" href="https://www.businessinsider.com/aws-ai-chips-wider-regional-availability-microsoft-google-2024-9">homegrown Amazon components</a>.Still, an AI cloud deal like this would be a further boost for AWS. During a call with analysts last month, Jassy said the company's AI business is on pace to generate "multi-billion dollars" in revenue this year, growing at "triple digit percentages year over year." Amazon's AI business is "growing three times faster at its stage of evolution than AWS did itself," he added.In the most recent quarter, AWS <a target="_blank" class="" href="https://www.businessinsider.com/amazon-stock-earnings-report-call-live-updates-2024-10">reported</a> $27.5 billion in revenue, up 19% from the year-ago period. Amazon is on pace to invest more than $75 billion in <a target="_blank" class="" href="https://www.businessinsider.com/amazon-microsoft-google-meta-wild-spending-ai-infrastructure-cloud-2024-11">capex</a> this year, and even more next year, mostly on cloud infrastructure such as GPUs, networking, and data centers.Do you work at Amazon? Got a tip?Contact the reporter, Eugene Kim, via the encrypted-messaging apps Signal or Telegram (<a target="_blank" rel="noopener noreferrer nofollow" class="c-link">+1-650-942-3061</a><a target="_blank" rel=" nofollow">) or email (</a><a target="_blank" href="mailto:ekim@businessinsider.com">ekim@businessinsider.com</a><a target="_blank" rel=" nofollow" href="mailto:ekim@businessinsider.com">). Reach out using a non</a>work device. Check out Business Insider's <a target="_blank" rel="" href="https://www.businessinsider.com/insider-guide-to-securely-sharing-whistleblower-information-about-powerful-institutions-2021-10">source guide for other t</a>ips on sharing information securely.

AWS is negotiating a huge deal to supply IBM with Nvidia GPUs via the cloud

<ul class="summary-list"><li><keyword id="19897536" type="General" weightage="100" keywordseo="netflix" source="keywords">Netflix</keyword>'s stock recently hit an all-time high, but can the growth keep going?</li><li>The US and Canada drive 70% of Netflix's revenue growth and are crucial for its future ad expansion.</li></ul>By now, it's become a common refrain in Hollywood: Netflix has <a target="_blank" href="https://www.businessinsider.com/netflix-earnings-winning-streaming-wars-not-even-close-2024-1">won the streaming wars</a>. It has a giant subscriber base and a towering lead over its rivals (most of which are still struggling to figure out a profitable streaming model), and its stock price recently hit an <a target="_blank" href="https://www.businessinsider.com/netflix-stock-historic-high-chart-streaming-2024-9">all-time high</a>. Still, that gargantuan comeback — it hit $725 a share earlier this month after falling below $180 in summer 2022 following a rare subscriber loss — has some investors asking if the company is worth its high price tag. After all, Netflix still <a target="_blank" href="https://www.businessinsider.com/youtube-not-netflix-is-big-threat-to-hollywood-analysis-2024-2">trails YouTube in terms of TV watch time</a>, and its share of the total TV viewing, per Nielsen, hasn't materially changed over the past year. <a target="_blank" class="" href="https://www.businessinsider.com/amazon-beating-netflix-upfront-battle-for-tv-sports-dollars-2024-7">Amazon threw a wrench into Netflix's advertising ambitions</a> by <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-video-preview-shake-up-tv-ad-marketplace-2024-1">steamrolling into the market</a> earlier this year. Netflix has already made clear to investors that weaker subscriber growth may be ahead as its password-sharing crackdown benefits taper off, writing in its <a target="_blank" class="" href="https://s22.q4cdn.com/959853165/files/doc_financials/2024/q2/FINAL-Q2-24-Shareholder-Letter.pdf">Q2 shareholder letter</a>: "We expect paid net additions to be lower than Q3'23, which had the first full quarter impact from paid sharing." While some analysts think Netflix could grow revenue by as much as 15% in 2025, others are more tepid. Barclays even gave the stock a rare downgrade on October 7, writing that it would be harder for Netflix to grow revenue over time and that every growth lever comes with trade-offs. Ahead of Netflix's Q3 earnings report on October 17, here are the top questions on Wall Street's mind about how Netflix can keep its growth going and live up to its sky-high valuation. <h2>Where will future revenue come from?</h2>For all of Netflix's expansion overseas, the US and Canada remain by far its biggest growth engine, accounting for 70% of revenue growth from 2019 to 2023, Barclays analysts wrote this month. How much growth is left? The benefits of Netflix's password-sharing crackdown will fade over time, which could weigh down subscriber growth. Netflix is also counting on the US and Canada to drive advertising growth, but Barclays argued that this could come with trade-offs in either lower revenue (if more people <a target="_blank" class="" href="https://www.businessinsider.com/ads-are-coming-to-netflix-heres-everything-you-need-to-know">choose its ad tier</a>) or lower subscriber growth (if Netflix raises prices to compensate for that). <h2>How is advertising going?</h2>With subscriber growth potential limited in the US because Netflix is already quite saturated in the market, Netflix needs to ramp up ad revenue. This is a point that analysts have been <a target="_blank" class="" href="https://www.businessinsider.com/netflix-earnings-preview-questions-streaming-wars-enter-new-phase-2024-1">making for a while</a>, and Netflix has made progress, announcing a 150% increase in ad commitments at <a target="_blank" href="https://www.businessinsider.com/star-of-this-years-tv-upfronts-retailers-2024-4">this year's TV upfronts</a> (off a small base). It's also opening up advertising sales through tech partnerships, and deals to broadcast live events like the Tyson-Paul fight, two NFL Christmas Day games, and <a target="_blank" class="" href="https://www.businessinsider.com/why-netflix-pro-wrestling-wwe-deal-makes-sense-2024-1">WWE fights</a> — all things that are catnip to advertisers. Netflix execs have said that they expect advertising to eventually account for at least <a target="_blank" class="" href="https://www.businessinsider.com/netflix-could-add-free-streaming-service-fast-build-ads-business-2023-1">10% of the company's revenue</a>. But the ad tier base is still relatively small (15 million in the US and Canada, LightShed Partners estimated). It needs a lot more to become a meaningful contributor to revenue, though how much is unclear. While Netflix's ad tier growth is steadily adding inventory, those tech deals will take a couple of years to ramp up. The <keyword id="19899797" type="General" weightage="20" keywordseo="wwe" source="keywords">WWE</keyword> partnership won't start until 2025. And as part of its effort to attract advertisers, Netflix is spending to acquire more ad-friendly content like live sports (as well as to build a video gaming library), which could increase its content costs and cut into its margins. Meanwhile, <keyword id="19904608" type="General" weightage="20" keywordseo="amazon" source="keywords">Amazon</keyword> came on strong when it rolled out ads by default across Prime Video this year, putting downward pressure on Netflix's and other streamers' ad rates. Barclays wrote that forcing people to watch more ads could also have a downside for Netflix: "It's tough to see how this doesn't come with its own engagement trade-offs." <h2>Are price increases coming?</h2>One way Netflix can keep growing revenue if subscriber and advertiser growth are limited is to raise prices for consumers. There's broad consensus among Wall Street analysts that Netflix has room to do so, given its relative value in the market and price increases by its peers. <keyword id="19941660" type="General" weightage="20" keywordseo="citibank" source="keywords">Citibank</keyword> analysts think Netflix could raise US prices by 12%. But a US price increase would only do so much for Netflix, given its ability to raise prices overseas is limited, Citibank wrote. Netflix last raised prices in October 2023, on its premium and basic tiers, but not its ad-supported or standard plans. Netflix has the <a target="_blank" class="" href="https://www.businessinsider.com/netflix-wins-streaming-wars-this-chart-shows-why-2024-1">lowest cancellation rate</a>, per research from the data firm Antenna, and the lowest-priced ad tier of the streamers, so it has a lot of credit with subscribers on this front. So, the question is more when prices will go up — not if. Or, as <keyword id="23618376" type="General" weightage="20" keywordseo="newstreet" source="keywords">NewStreet</keyword> analysts wrote, is it possible Netflix could go in the opposite direction, at least in some markets? The streamer could decrease prices in small markets to build penetration or launch a <a target="_blank" class="" href="https://www.businessinsider.com/netflix-could-add-free-streaming-service-fast-build-ads-business-2023-1">free, fully ad-supported tier</a> in select markets. <h2>What's happening with games?</h2>Netflix has been building out a video game library since 2021 but has shared little data on its progress. Meanwhile, questions persist inside and outside the company about what the strategy around games is and if they're <a target="_blank" href="https://www.businessinsider.com/netflix-games-mike-verdu-leaving-strategy-2024-6">worth the investment</a>. The company recently installed a new gaming leader from Epic Games, who has already <a target="_blank" class="" href="https://www.businessinsider.com/netflix-shakes-up-gaming-division-new-epic-hire-layoffs-2024-10">begun shaking things up</a>. With doubts about where Netflix's next growth act could come from, don't be surprised if questions grow louder about the games business, such as how efforts to promote games on the home screen have paid off and how Netflix might be looking to monetize them. <h2>What's next?</h2>For all the talk of Netflix's dominance, the overarching question looming for the company is how it moves from what's long been a single business model — selling subscriptions — to multiple business lines. Beyond advertising and games, the company also has been putting on events and selling merch tied to its popular shows like <a target="_blank" class="" href="https://www.businessinsider.com/bridgerton-merch-brand-collaborations-netflix-marketing-regency-trends-2024-6">"Bridgerton"</a> — areas that they say are about building fandom and retaining subscribers. "But those are business lines at <keyword id="19899232" type="General" weightage="20" keywordseo="disney" source="keywords">Disney</keyword>," <keyword id="23618375" type="General" weightage="20" keywordseo="dan-salmon" source="keywords">Dan Salmon</keyword> of NewStreet said in an interview. "If you think about the next five, 10 years, that's the question: Do they build all the ancillary businesses like Disney has to leverage their IP?" It's worth noting that Netflix recently hired Lowell Singer, a longtime investor relations exec from none other than Disney. There's also an inconvenient truth looming for Netflix. Despite Netflix ticking up in Piper Sandler's latest teen survey, kids spend more time <a target="_blank" class="" href="https://www.businessinsider.com/disney-kid-problem-cable-tv-decline-disney-channel-watching-youtube-2024-7">watching short video clips</a> on mobile screens versus TV shows and movies that are Netflix's bread and butter. Netflix will have to evolve to meet that generation as they grow into adulthood and when — or if — they become subscribers on their own. But those are questions that won't be solved in the next quarter. October 18, 2024 — This story was updated to clarify when Netflix most recently raised prices. It was October 2023, not October 2024.

Netflix has won the streaming wars but Wall Street still has big questions about its future

<ul class="summary-list"><li>Amazon's customers are buying cheap products, the retailer's top execs said in its Thursday earnings call.</li><li>Those products are being purchased frequently and in larger amounts, the execs added.</li></ul>Amazon's customers are buying its cheaper products, but at a higher volume, the company said, announcing a positive slate of third-quarter earnings."At a time when consumers are being careful about how much they spend, we're continuing to lower prices and ship even more quickly, and we can see this resonating with customers as our unit growth continues to be strong and outpace even our revenue growth," Andy Jassy, Amazon's CEO, said in an <a target="_blank" class="" href="https://www.businessinsider.com/amazon-stock-earnings-report-call-live-updates-2024-10">earnings call</a> on Thursday.And customers are increasingly using the platform to buy cheaper everyday household items, like "health, beauty, and personal care as well as nonperishable grocery," Brian Olsavsky, Amazon's finance chief, said in the call.While these items "often have a lower average selling price," Olsavsky said that these buying patterns are still a net positive for Amazon."We see that when customers purchase these types of items from us, they build bigger baskets, shop more frequently and spend more on Amazon," Olsavsky said.Amazon's also dealing with a customer base that's "looking for deals" and "price conscious," Jassy said. He said that this consumer behavior "matches up well" with <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/amazon-prime-day">Amazon's Prime membership and sales events</a>. Paid Prime memberships have gone up this quarter, Jassy added, which has been "hugely impactful" for Amazon.<h2 id="7c171d02-c13e-4629-9b96-4874853c1aaf">Amazon's cost-conscious customer base</h2>Amid the high cost of <a target="_blank" rel="" href="https://www.businessinsider.com/why-its-expensive-to-own-a-home-mortgage-insurance-interest2024-4">homeownership</a>, <a target="_blank" rel="" href="https://www.businessinsider.com/high-childcare-costs-in-us-women-workforce-cheapest-countries-kids-2024-2">childcare</a>, and <a target="_blank" rel="" href="https://www.businessinsider.com/retirement-millennials-falling-behind-savings-americans-renters-homebuying-loans-finance-2024-05">retirement,</a> US consumers have been <a target="_blank" class="" href="https://www.businessinsider.com/how-americans-are-saving-money-less-travel-diy-projects-clothes-2024-9">saving more</a> and <a target="_blank" class="" href="https://www.businessinsider.com/shoppers-spending-less-retailers-brands-cutting-prices-economy-explained-why-2024-7">cutting back</a> on everything from food and travel to <a target="_blank" rel="" class="" href="https://www.businessinsider.com/americans-doing-less-diy-worrying-sign-economy-lowes-earnings-2024-8">home improvement</a>.Wells Fargo carried out a <a target="_blank" rel="noopener noreferrer" class="c-link" href="https://newsroom.wf.com/English/news-releases/news-release-details/2024/Two-thirds-of-Americans-have-decreased-spending-due-to-economy-Wells-Fargo-Money-Study-finds/default.aspx">survey</a> from September 5 to October 3, 2023, of more than 3,500 US adults and teenagers. Around 67% of respondents said they had slashed their spending due to the economy. And 62% of the survey's respondents said they had little left for "extras" after paying their monthly bills.Representatives for Amazon did not respond to a request for comment from Business Insider, sent outside business hours.Amazon reported <a target="_blank" class="" href="https://www.businessinsider.com/amazon-stock-earnings-report-call-live-updates-2024-10">strong third-quarter earnings</a> on Thursday. Its net sales for the quarter hit $158.9 billion, outperforming the consensus analyst estimate of $157.3 billion.Its sales in North America increased 9% year over year to $95.5 billion, while its sales internationally increased 12% year over year to $35.9 billion.Its net income increased to $15.3 billion — or $1.43 per diluted share — in Q3, compared with $9.9 billion, or $0.94 per diluted share, in the same period last year.Shortly after the results, <a target="_blank" rel="noopener" class="" href="https://markets.businessinsider.com/stocks/amzn-stock">the company's stock</a> climbed more than 6% in volatile after-hours trading. Despite a 3.3% drop during regular trading on Thursday, the stock is still up about 23% so far in 2024.

Amazon said its shoppers keep choosing cheap items – and that's good for business

<ul class="summary-list"><li>Amazon won partial dismissal of an FTC lawsuit alleging illegal monopoly practices.</li><li>The FTC accused Amazon of stifling competition by coercing sellers to use its service.</li></ul>Amazon just won a partial dismissal of a <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-ftc-suit-how-insider-investigation-led-to-crackdown-2023-6">Federal Trade Commission lawsuit</a> that accused it of operating an illegal monopoly.In September 2023, the FTC sued <a target="_blank" class="" href="https://www.businessinsider.com/amazon-return-office-push-remote-work-morale-wfh-2024-9">Amazon </a>for stifling competition by punishing vendors who sell their items cheaper on rival platforms and for forcing sellers to use Amazon's own fulfillment service. The competition watchdog <a target="_blank" rel="" href="https://www.businessinsider.com/ftc-questions-amazon-competitors-amid-potential-antitrust-probe-2019-6">started investigating Amazon in 2019</a> over its business practices.On Monday, a federal judge in Seattle partially granted Amazon's earlier motion to dismiss the case, <a target="_blank" class="" href="https://www.reuters.com/legal/amazon-wins-partial-dismissal-us-ftcs-antitrust-lawsuit-2024-10-01/">Reuters reported</a>, citing court records. In December, the e-commerce giant asked the judge to dismiss the case. At the time, <a target="_blank" class="" href="https://www.businessinsider.com/amazon">Amazon</a> said its practices were standard for all retailers and the FTC had failed to identify harm to consumers.But the FTC can continue to pursue claims that the judge did not dismiss, per Reuters.The FTC and Amazon did not immediately respond to a request for comment sent outside regular business hours.The lawsuit is one of several FTC investigations into Amazon in recent years, as the federal government takes a harder line against Big Tech companies, including Amazon, Meta, Google, and Nvidia.Last year, the agency <a target="_blank" class="" href="https://www.businessinsider.com/amazon-prime-ftc-suit-how-insider-investigation-led-to-crackdown-2023-6">sued Amazon in another case, saying it lured unwitting customers</a> into <a target="_blank" rel="" href="https://www.businessinsider.com/amazon-is-investigating-prime-team-gender-bias-allegations-2021-6">Prime</a> subscriptions and created a "labyrinthine" process to cancel it. The company "knowingly duped millions of consumers," the FTC said <a target="_blank" rel="noopener nofollow" href="https://storage.courtlistener.com/recap/gov.uscourts.wawd.323520/gov.uscourts.wawd.323520.1.0_1.pdf">in its complaint,</a> filed in federal court in Washington state.The FTC is also investigating the <a target="_blank" href="https://www.businessinsider.com/jeff-bezos-amazon-execs-signal-messaging-app-ftc-investigation-2024-4#:~:text=Amazon's%20top%20executives%20used,of%20its%20disappearing%20message%20feature.">company's use of Signal</a>, an encrypted messaging app, and how its executives used a disappearing messages feature that may have destroyed information relevant to the agency's investigation.<h2 id="bdd16c8e-02cf-4fa5-a144-3a91ee92bc99">Big Tech crackdown</h2>The partial dismissal comes amid <a target="_blank" class="" href="https://www.businessinsider.com/google-monopoly-antitrust-ruling-should-make-apple-meta-amazon-nervous-2024-8">a wave of lawsuits</a> brought on by the US government against Big Tech. Under the Biden administration, the FTC has been examining deals more closely and pushing for more <a target="_blank" rel="" href="https://www.businessinsider.com/how-amazon-forces-customers-to-pay-more-ftc-lawsuit-2023-9">aggressive competition policies.</a>In August, a federal judge <a target="_blank" rel="" href="https://www.businessinsider.com/google-violated-antitrust-law-to-keep-search-monopoly-judge-rules-2024-8">described Google as a monopoly</a> and said that Alphabet's deals to make Google the default search engine on other platforms violated competition laws while accruing billions of dollars in revenue. The Department of Justice is now mulling whether to seek a breakup of the company, <a target="_blank" rel=" nofollow" class="" href="https://www.bloomberg.com/news/articles/2024-08-13/doj-considers-seeking-google-goog-breakup-after-major-antitrust-win">Bloomberg reported</a> in August.The same month, the agency was reportedly <a target="_blank" class="" href="https://www.businessinsider.com/nvidia-doj-investigation-runai-big-tech-crackdown-antitrust-acquisition-competition-2024-8">investigating Nvidia's acquisition</a> of an Israeli AI startup called Run:ai and how the chipmaker pressured cloud providers to buy multiple products.Earlier this year, the DOJ sued <a target="_blank" rel="" class="" href="https://www.businessinsider.com/apple-antitrust-lawsuit-justice-department-2024-3">Apple </a><a target="_blank" href="https://www.businessinsider.com/apple-antitrust-lawsuit-justice-department-2024-3">in an antitrust lawsuit,</a> saying the company illegally maintained a smartphone monopoly by "delaying, degrading, or outright blocking" other technology in the market.In 2022, the FTC repeatedly tried to block Microsoft's acquisition of Activision Blizzard, a leading video game developer. The agency said that the $69 billion deal would suppress competition in gaming.The US government has also filed similar recent <a target="_blank" rel="" class="" href="https://www.businessinsider.com/tesla-lawsuit-alleges-long-waits-service-centers-high-repair-prices-2023-3">lawsuits against Tesla</a> and <a target="_blank" rel="" href="https://www.businessinsider.com/ruling-ftc-meta-facebook-lawsuit-instagram-whatsapp-can-proceed-2022-1">Meta</a>.

You Searched For "amazon deals" and got 10 results

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Rename home Wi-Fi, leave badge at office: Ex-Amazon employee reveals tricks used by employees to not work from office

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'I'm unproductive, this is not the real solution': Internet reacts as Amazon, Wipro and others call employees back to office

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AWS is negotiating a huge deal to supply IBM with Nvidia GPUs via the cloud

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Netflix has won the streaming wars but Wall Street still has big questions about its future

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Amazon said its shoppers keep choosing cheap items – and that's good for business

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Amazon just won a partial victory against the FTC

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