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<ul><li>High-speed broadband internet plans have become cheaper over the last two years.</li><li>Whether you want to work, study or simply stream videos, there are broadband plans tailored for your needs.</li><li>We have curated a list of the <keyword id="11098331" type="General" weightage="20" keywordseo="best-broadband-plans-in-india-in-2021" source="Orion">best broadband plans in India in 2021</keyword>, read on to find out more.</li></ul>The COVID-19 pandemic has led to increased usage of the internet at home due to the increased number of people working from home and schools and colleges opting for online classes. This has prompted companies like Airtel and Reliance Jio to offer unlimited broadband plans across the country. This comes as a lifesaver to people working from home, studying online and streaming content. If you are looking to get a broadband connection or just want a broadband internet plan that satisfies your needs, we have listed out some of the best plans from <keyword id="3690255" type="COMPANY" weightage="20" keywordseo="JioFiber" source="Orion">JioFiber</keyword>, Airtel and ACT Fibernet. If you are working from home, or studying or just want to watch videos without buffering, check out our list of the <keyword id="10289591" type="General" weightage="20" keywordseo="best-broadband-plans-in-india" source="Orion">best broadband plans in India</keyword> in 2022. <cmsannotation type="cmsannotation" annotationid="Best broadband plans in India – JioFiber, Airtel Xstream Fiber and ACT Fibernet" comment="subhead" text="Best broadband plans in India – JioFiber, Airtel Xstream Fiber and ACT Fibernet"><keyword id="8014444" type="General" weightage="20" keywordseo="best-broadband-plans" source="Orion">Best broadband plans</keyword> in India – JioFiber, <keyword id="8094913" type="COMPANY" weightage="20" keywordseo="airtel-xstream-fiber" source="Orion">Airtel Xstream Fiber</keyword> and ACT Fibernet</cmsannotation> <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">JioFiber </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Price </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Airtel Xstream Fiber </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Price </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">ACT Fibernet </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Price </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">30Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹399 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">40Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">40Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹500 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">100Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹699 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">100Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹799 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">75Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹700 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">150Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹999 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">200Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹999 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">150Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,075 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">300Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">300Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">300Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,325 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">500Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹2,499 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">- </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">- </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">400Mbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹1,999 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">1Gbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹3,999 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">1Gbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹3,999 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">1Gbps </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">₹5,999 </td></tr></tbody><tbody></tbody></table> It is worth noting that while both JioFiber and Airtel promise to offer “unlimited” high-speed data, the maximum limit per month is capped at 3,300GB and 3,333GB respectively. ACT Fibernet has limits starting at 500GB, going all the way up to 6,000GB. Also, the plans offered by Airtel and ACT Fibernet may vary based on region. JioFiber offers the same plans all over India. JioFiber additional benefits The broadband plans from Reliance Jio come with unlimited voice calling and users can avail one-month free trial. Additionally, <keyword id="4871435" type="PERSON" weightage="20" keywordseo="JioFiber-plans" source="Orion">JioFiber plans</keyword> starting at ₹999 come with a complimentary OTT subscription. The company’s ₹999 plan offers a free subscription to 11 OTT platforms, including Prime Video, Disney+ Hotstar, SonyLiv, JioCinema and more. The company’s ₹1,499 and above plans come with free access to 12 OTT platforms, including Netflix, Prime Video and Disney+ Hotstar. Airtel Xstream Fiber additional benefits Airtel subscribers get the Xstream 4K Android Box free and a landline that offers unlimited voice calling with its plans. Additionally, users who subscribe to the ₹999 and above plans will also get complimentary access to Prime Video, Disney+ Hotstar and ZEE5. <cmsannotation type="cmsannotation" annotationid="Which broadband plan should you choose?" comment="subhead" text="Which broadband plan should you choose?">Which broadband plan should you choose?</cmsannotation> Now that you have seen the plans available from Airtel and Reliance Jio, you may be confused about which plan should you go with. Let’s take a look at some of the use cases and the recommended plans. Students If you are a student and need broadband internet at home for attending and streaming classes, you can go with plans that offer 500GB-1,000GB data per month. If affordability is important, then Airtel and ACT Fibernet both offer plans starting at ₹500 per month. Working from home If you are working from home, you will want to invest in a broadband plan with decent internet speeds and data allowance. Since both JioFiber and Airtel offer more than 3,000GB data per month across all their plans, you can consider their plans starting at ₹700 per month. Alternatively, ACT Fibernet’s ₹700 plan is also worth considering even though the limit is 1,000GB. Content streaming If you want to stream content like movies and shows, you will want to invest in plans that offer high speeds as well as adequate data. For this use case, you can consider JioFiber and Airtel’s plans starting at ₹700, but their 150-200Mbps plans are also relatively affordable. Likewise, ACT Fibernet’s ₹1,075 plan might make more sense since it offers 150Mbps speeds and 2,000GB data. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/at-1-for-1gb-this-bengaluru-startup-is-challenging-mukesh-ambanis-jio-at-his-data-price-game/articleshow/73543919.cms">At ₹1 for 1GB from Wifi Dabba, this Bengaluru startup is challenging Mukesh Ambani’s Jio at his data price game</a> <a href="https://www.businessinsider.in/tech/how-to/safer-internet-day-here-are-the-things-that-may-be-compromising-your-internet-safety/articleshow/74077038.cms">Safer Internet Day: Here are the things that may be compromising your internet safety</a> <a href="https://www.businessinsider.in/tech/news/as-more-people-work-from-home-broadband-companies-are-offering-free-upgrades-routers-and-more/articleshow/74674261.cms">As more people work from home, broadband companies are offering free upgrades, routers and more</a>

Best broadband plans in India in 2022 – JioFiber, Airtel Xstream Fiber and ACT Fibernet

New Delhi, Nov 20 () Telecom operator Bharti Airtel on Wednesday announced partnership with non-fiction video entertainment platform CuriosityStream to offer its content on both Xstream mobile app, web and TV platform.
 The service will be available to all Airtel prepaid customers subscribing to monthly plan of Rs 199, post paid customers above Rs 299 plan and broadband customers subscribing to monthly plan of Rs 1,099 and above, the company said in a statement.
 "Airtel Thanks Gold and Platinum customers will get complimentary access to exciting CuriosityStream content on the Airtel Xstream app and airtelxstream.com. The content will also be available on the Airtel Xstream Hybrid Box and Airtel Xstream Smart Stick," Bharti Airtel said. 
 Launched by Discovery Channel founder John Hendricks, CuriosityStream lets viewers explore across thousands of films and series covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and so much more.
 "We are thrilled to join hands with CuriosityStream to introduce India to best-in-class factual entertainment content. There is growing demand in India for quality content and we believe that CuriosityStream's award winning series will add to our effort of delivering a differentiated experience to our customers," Bharti Airtel Chief Product Officer Adarsh Nair said. PRS 
RVK

Airtel partners CuriosityStream for video entertainment service

<ul><li>JioFiber just launched in India offering speeds of 100 mbps at ₹700. </li><li>Jio’s plans may be cheaper than Airtel but the data usage is more limited. </li><li>Jio’s plans extend up to 1 gbps where Airtel’s fastest plan is 300 mbps and Hathaway’s is capped at 150 mbps. </li></ul>Mukesh Ambani’s new broadband service, JioFiber, just launched in India with plans starting at ₹700 and offering speeds of at least 100 mbps. Jio will be taking on Airtel’s V-Fiber Broadband, Hathaway — in which it has 51.3% stake — and other players in the broadband space. Jio’s divided its subscription plan into <a href="https://www.businessinsider.in/reliance-jiofiber-plan-details-speeds-data-limits-and-freebies/articleshow/70996747.cms">six tiers</a> — bronze, silver, gold, diamond, platinum and titanium. In comparison, Airtel’s plans are definitely pricier but their data limits are higher — which means heavy users can browse more at higher speeds without worrying about fair usage policies or FUPs. FUPs basically are limits for data downloads, crossing which speeds of the said plans will fall drastically. This is true even with unlimited plans, where operators believe that users tend to leave devices open and unattended when a plan is offered without limits. Higher speeds but less data Jio’s bronze, silver and gold subscription plans come bundled with free voice calls, free TV calling and conferencing services. These plans also include a free subscription to the Jio Console — Jio’s multiplayer game streaming service that’s making its debut with the promise of zero latency. The welcome offer — valid for a limited period of time and subject to annual subscription only — is only offering a free three-month subscription to JioCinema and JioSaavn for the bronze plan users. Even the silver plan is limited to a three month subscription but will include other streaming platforms, yet to be disclosed. Airtel’s V-Fiber plans, on the other hand, come bundled with free subscriptions to Amazon Prime Video, Netflix, Zee5 and Airtel Xstream as well as unlimited free calling within India. The bronze and silver plan both promise a speed of 100 mbps with a data cap of 150 GB and 400 GB, respectively. <table style="border-width: initial; border-style: none; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Reliance Jio </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Reliance Jio </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Hathaway </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Airtel </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Airtel </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Speed </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">100 Mbps </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">100 Mbps </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">100 Mbps </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">100 Mbps </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">100 Mbps </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Price (per month) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹699 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹849 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹1,099 (three month subscription required at ₹3,297) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹1099 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹1999 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Fair usage policy (data cap) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">150 GB </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">400 GB </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">130 GB </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">500 GB per month + 300 GB for six months </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Unlimited GB </td></tr></tbody></table> Hathaway’s plans vary from city to city, plans compared are for Delhi JioFiber’s gold plan offers 250 mbps, a larger data cap of 750 GB, and the welcome offer includes an annual subscription to OTT apps. Airtel doesn’t have a 200 mbps plan on the table but does offer <a href="https://telecomtalk.info/bharti-airtel-300mbps-plan/198361/">300 mbps</a>. Hathway doesn’t offer speeds beyond 150 mbps. <table style="border-width: initial; border-style: none; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Reliance Jio </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Hathaway </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Airtel </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Speed </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">250 Mbps </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">150 Mbps </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">300 Mbps </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Price (per month) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹1,299 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹1,249 (three month subscription required at ₹3,747) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹1,599 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Fair usage policy (data cap) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">750 GB </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">200 GB </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">600 GB per month + 1TB for six months </td></tr></tbody></table> Hathaway’s plans vary from city to city, plans compared are for Delhi Airtel also has a broadband plan for ₹799 a month but it offers speeds of 40 mbps with data capped at 100GB. Speeds that Airtel and Hathaway don’t offer Diamond, platinum and titanium users will get additional perks like Jio’s ‘First Day First Show’ feature, which will allow them to watch movies on the same day as theatrical release. Jio’s also introducing a virtual reality platform for these users which will provide a ‘theatre-like’ experience without leaving the couch, according to the company. But this a VR device has to be purchased by consumers separately. But here’s the kicker — Jio’s is the only broadband service provider offering speeds of 500 mbps and 1 gbps to non-business users. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Plan Amount (Monthly) </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Speed </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">Fair Usage Policy Limit </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹2,499 Diamond Plan </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">500 mbps </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">1500 GB </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹3,499 Platinum Plan </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">1 Gbps </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">2500 GB </td></tr><tr><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">₹8,499 Titanium Plan </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">1 Gbps </td><td style="border-left:solid #000000 0.9960975000000001pt;border-right:solid #000000 0.9960975000000001pt;border-bottom:solid #000000 0.9960975000000001pt;border-top:solid #000000 0.9960975000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;">5000 GB </td></tr></tbody></table> The plans are not inclusive of Goods and Services Tax Welcome offer JioFiber’s launch comes bundled with a welcome offer that include a 4K television set and an HD 4K set top top as well — but only for users who commit to an annual subscription. Airtel’s V-Fiber Broadband service also plans to be a smart set-top box that runs on Android. It will have integrated access to streaming portals, virtual reality applications and interactive gaming, according to the <a href="https://economictimes.indiatimes.com/industry/telecom/telecom-news/airtel-readies-value-rich-plan-to-chase-high-paying-users/articleshow/70692935.cms">Economic Times</a>. Terms and conditions While JioFiber’s prices may be cheaper than the competition it should be kept in mind that most of ‘freebies’ are only available to users who commit to an annual subscription. And, Hathaway’s plans get cheaper if you subscribe for longer periods from three months to six months. Airtel is relatively flexible by that measure, since users only need to sign up for a month at a time.

JioFiber’s plans look cheaper but Airtel is giving you more data

At a press conference in New Delhi, <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> unveiled the first series of <keyword id="2373897" type="UNKNOWN" weightage="100" keywordseo="Android-One">Android One</keyword> smartphones in India. Sundar Pichai, Senior Vice President for <keyword id="6355645" type="COMPANY" weightage="60" keywordseo="android">Android</keyword>, Chrome and Apps at Google was there as he was at the Google I/O developer event earlier this year, announcing the Android One initiative to bring a rich Android experience to affordable smartphones. 
 
Android One 
The vision of Android One is to bring stock Android with timely software updates to sub-$100 smartphones. Essentially, it’s Nexus for the masses. 
 
In an aberration from the usual course and like the Nexus and Google Play Edition products, Google will push the Android updates as and when they come instead of the OEMs. The devices will be automatically updated; the box of an Android` One device asserts ‘Always the latest version of Android’. 
 
The Android One devices will include support for seven additional languages including Hindi and users will not have to download any external application to access their Android One smartphones in Hindi. 
 
Devices 
The smartphone vendors that Google has partnered with for the first wave of devices in India are Micromax, Karbonn, and Spice; three OEMs who lead the market in the budget smartphone segment. 
 The three devices announced are <keyword id="6378177" type="COMPANY" weightage="80" keywordseo="Spice">Spice</keyword> Dream UNO Mi-498, Micromax Canvas A1, and Karbonn Sparkle V. The Spice Dream UNO and Micromax Canvas A1 are available in black and white, while the Karbonn Sparkle V is available in blue, grey, red, and white colors. 
 
As was announced at the Google I/O event, these smartphones come with a 4.5-inch IPS display (480x854), dual SIM card slots, microSD card slot, and FM radio. Essentially, these three are same devices internally, which just differ in design and build. 
 Packing in a 1.3 GHz quad-core <keyword id="6369515" type="COMPANY" weightage="100" keywordseo="Mediatek">MediaTek</keyword> processor and 1 GB RAM, these devices include 4 GB of internal storage and a 1700mAh battery. The phones feature a 5-megapixel autofocus rear camera and a 2-megapixel front-facing camera. 
 
Pricing 
The only bullet point of the pitch that the Android One smartphones don’t keep up to is the promise of sub-$100 smartphones. In a competitive, and crowded, price segment, the devices are priced starting at ₹6399. It wasn’t a bad price at the start of this year, but now it will disappoint most. 
 There’s <keyword id="11148" type="CITY" weightage="80" keywordseo="Motorola">Motorola</keyword>’s Moto E with stock Android and timely updates, which is sold at similar price-point with better hardware specifications. And the latest disruptor on the block, the Xiaomi Redmi 1S takes the crown with great specifications, although running an Android fork. 
 Google has tied up with <keyword id="15491" type="COMPANY" weightage="100" keywordseo="Airtel">Airtel</keyword> for special data plans for Android One smartphones. Airtel customers get free access to Google services like operating system and software updates. Also, all customers get 200MB worth of apps per month for six months at no cost. 
 
Availability 
The Android One smartphones will be exclusively sold via online retails immediately, and interestingly Google has picked up three leading online retailers for three devices. Since the devices are pretty much the same, you could also make a decision based on your preference for a particular online store. 
 The Micromax Canvas A1 would be available on <keyword id="6354743" type="COMPANY" weightage="100" keywordseo="Amazon-India">Amazon India</keyword>, the Spice Dream UNO will be available on Flipkart, and the Karbonn Sparkle V will be available on Snapdeal. Google has also announced that before the festive season of Diwali next month, the devices will also be available in brick and mortar stores. 
 
What’s Next 
Android One is a big bet for Google in India, and the region is clearly the ground zero for the initiative. Google plans to expand Android One to Indonesia, Philippines, and other South Asian countries by the end of 2014 and in more countries in 2015. In India, more devices will follow in coming months in price bands above and below the latest range. 
 At the event, Google also announced the next set of partners for the Android One initiative. These include <keyword id="104695" type="CITY" weightage="60" keywordseo="Qualcomm">Qualcomm</keyword>, and OEMs like Acer, Alcatel Onetouch, HTC, Lenovo, <keyword id="6367990" type="CITY" weightage="100" keywordseo="Panasonic">Panasonic</keyword>, XOLO, Lava, Intex, and Asus. Glaring omissions from the list are <keyword id="10591" type="CITY" weightage="80" keywordseo="Samsung">Samsung</keyword> and <keyword id="6356116" type="CITY" weightage="100" keywordseo="LG">LG</keyword>.

Everything You Need To Know About Android One

<ul><li>The <keyword id="21441809" type="General" weightage="20" keywordseo="Honor-200" source="Orion">Honor 200</keyword> and <keyword id="22245484" type="General" weightage="20" keywordseo="Honor-200-Pro" source="keywords">Honor 200 Pro</keyword> smartphones have been launched in India.</li><li>The Honor 200 is priced starting at ₹34,999 and is available in two variants.</li><li>The Honor 200 Pro is priced at ₹57,999 and is available in a single variant.</li></ul> Honor today announced the launch of the company’s latest smartphones, the Honor 200 and Honor 200 Pro in India in its Honor 200 series. The smartphones are aimed at the mid-range and flagship segments, respectively. The Honor 200 series is a camera-centric series and comes with a DXO Mark Gold-certified Eye Comfort Display. The devices are equipped with the company’s AI Portrait Engine, which has been co-engineered with Studio Harcourt. <h2>Honor 200 series price and availability</h2>The Honor 200 is priced at ₹34,999 for the 8GB RAM + 256GB internal storage variant and ₹39,999 for the 12GB RAM + 512GB internal storage variant. The device comes in Black and Moonlight White colour options and will be available from July 20 from Amazon India, Honor Online Store and the company’s authorised retail stores. The Honor 200 Pro on the other hand is available in a single 12GB RAM + 512GB internal storage variant and is priced at ₹57,999. The device comes in Ocean Cyan and Black colour variants and will be available from July 20 from Amazon India, Honor Online Store and the company’s authorised retail stores. <h2>Honor 200 series specifications</h2>The Honor 200 and Honor 200 Pro run on Android 14 out of the box with the company’s MagicOS 8.0 on top. Honor has promised three years of Android updates and four years of security updates for the devices. The Honor 200 features a 6.7-inch Full HD+ curved OLED display with a 120Hz refresh rate. On the other hand, the Honor 200 Pro features a 6.78-inch AMOLED Quad-curved Floating Display with a 120Hz refresh rate. While the Honor 200 is powered by the Qualcomm Snapdragon 7 Gen 3 chipset, the Honor 200 Pro is equipped with the Snapdragon 8s Gen 3 chipset. The Honor 200 is available in two variants – 8GB RAM with 256GB internal storage and 12GB RAM with 512GB internal storage. The Honor 200 Pro is available in a single 12GB RAM with 512GB internal storage variant. Coming to the camera department, the Honor 200 and Honor 200 Pro both feature a triple camera setup at the back consisting of a 50MP primary camera, a 12MP ultra-wide-angle lens and a 50MP telephoto camera. On the front, the device sports a dual camera setup, including a 50MP primary camera. The Honor 200 and Honor 200 Pro are powered by a 5,200mAh battery with 100W fast charging support. The Honor 200 Pro also offers 66W wireless charging support. The device features an in-display fingerprint sensor and offers stereo speakers. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/webstories/sanstar-ipo-opens-tomorrow-price-band-to-risk-factors-all-you-need-to-know/slidelist/111826563.cms">Sanstar IPO opens tomorrow – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/tech/mobile/webstories/oneplus-nord-4-vs-realme-gt-6t-which-mid-range-phone-should-you-buy-under-35000/slidelist/111803604.cms">OnePlus Nord 4 vs Realme GT 6T – which mid-range phone should you buy under ₹35,000?</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-added-3-45-million-subscribers-in-may-2024-while-vi-lost-nearly-a-million/articleshow/111800758.cms">Reliance Jio and Airtel added 3.45 million subscribers in May 2024, while Vi lost nearly a million</a>

Honor 200 and Honor 200 Pro launched in India starting at ₹34,999

<ul><li>Smartphone maker <keyword id="215177" type="General" weightage="80" keywordseo="vivo" source="Orion">Vivo</keyword> has launched the V29e mid-range smartphone in India.</li><li>The <keyword id="18280509" type="General" weightage="100" keywordseo="vivo-v29e" source="Orion">Vivo V29e</keyword> smartphone features a colour changing glass back.</li><li>The V29e has been priced starting at ₹26,999 and will go on sale from September 7.</li></ul> Chinese smartphone maker Vivo has announced the launch of its latest mid-range smartphone, the Vivo V29e in its V29 series in India. One of the highlights of the device is its colour changing glass design, which is offered in two colour options. Apart from this, the Vivo V29e also features a 50MP selfie camera and a dual camera setup at the back. <cmsannotation type="cmsannotation" annotationid="Vivo V29e price and availability" comment="subhead" text="Vivo V29e price and availability"><keyword id="18354784" type="General" weightage="20" keywordseo="vivo-v29e-price" source="Orion">Vivo V29e price</keyword> and availability</cmsannotation> The Vivo V29e has been priced at ₹26,999 for the 8GB RAM + 128GB internal storage variant and ₹28,999 for the 8GB RAM + 256GB internal storage variant. The device comes in Artistic Red and Artistic Blue colour options and will be available from Vivo Online Store, Flipkart and the company’s authorised retail stores from September 7. <cmsannotation type="cmsannotation" annotationid="Vivo V29e specifications" comment="subhead" text="Vivo V29e specifications">Vivo V29e specifications</cmsannotation> The Vivo V29e runs on Android 13 out of the box with the company’s Funtouch OS 13 on top. The smartphone features a 6.78-inch Full HD+ 3D curved AMOLED display with a 120Hz refresh rate and 1300 nits brightness. <div type="image" title="Vivo V29e" msid="103128410" hostid="261" sizebytes="19034" caption="&amp;lt;p&amp;gt;Vivo V29e&amp;lt;/p&amp;gt;"></div> The V29e is powered by the octa-core Qualcomm Snapdragon 695 chipset coupled with the Adreno 619L GPU. It comes in two memory variants – 8GB RAM + 128GB internal storage and 8GB RAM + 256GB internal storage. Coming to the camera department, the Vivo V29e features a dual camera setup at the back consisting of a 64MP primary camera and an 8MP ultra-wide-angle lens. On the front, the device sports a 50MP auto-focus camera for selfies and video calling. The Vivo V29e is powered by a 5,000mAh battery with 44W fast charging support. The device comes with an in-display fingerprint sensor and supports 5G SA/NSA. The device supports Wi-Fi 6 802.11 ax, Bluetooth 5.1 and comes with a USB Type-C port. SEE ALSO: <a href="https://www.businessinsider.in/sports/webstories/neeraj-chopras-journey-from-a-chubby-kid-to-a-top-athlete/slidelist/103123658.cms">Neeraj Chopra’s journey from a chubby kid to a top athlete</a> <a href="https://www.businessinsider.in/business/telecom/news/jio-may-soon-launch-jio-airfiber-a-fixed-wireless-access-device-to-take-on-airtels-xstream-airfiber/articleshow/102948905.cms">Jio may soon launch a fixed wireless access device to take on Airtel's Xstream AirFiber</a> <a href="https://www.businessinsider.in/tech/mobile/news/india-crosses-the-2-billion-mark-in-its-journey-to-become-a-smartphone-manufacturing-powerhouse/articleshow/102760757.cms">India crosses the 2 billion mark in its journey to become a smartphone manufacturing powerhouse</a>

Vivo V29e targets the selfie conscious in the sub-₹30,000 bracket

<ul><li><keyword id="9025059" type="UNKNOWN" weightage="20" keywordseo="abhik-choudhury">Abhik Choudhury</keyword>, Chief strategist &amp; founder, Salt and Paper Consulting writes how brands colors are now both category and audience agnostic. </li><li>He further shares a few reasons behind this paradigm shift. </li></ul> What do Volkswagen, Volvo, Tata, Ford and GM have in common? They all are reliable family cars with blue logos. How about KFC, McDonalds, Wendy’s, Pizza Hut and Burger King? They all are global fast food chains with either or both, red and yellow in their identities. And till about a decade ago, it was all fine and dandy till digital content clutter multiplied our brand exposure to a whopping 5000+ on an average day. And that meant the compelling need for acute differentiation over everything else. Let’s look at the topical industry of the year - EdTech. The whole industry came into being post digital burst. And in their identities, whilst catering to the same audiences their approach to <keyword id="9709248" type="UNKNOWN" weightage="20" keywordseo="brand-colors">brand colors</keyword> couldn’t have been more drastically contrasting. Byju, India’s second most valuable startup at $10Bn adorns a bright purple, something which experts used to put in the segment of richness and royalty. Udemy with its coral shade usually seen in lifestyle brands has intentionally moved away from its launch color of grass green. Coursera on the other end of the spectrum is safely engulfed in the reliable blue (think sweet spot between the old and new Facebook color). And finally look at Khan Academy, a blend of sea green and ocean blue. I would argue brands colors are now both category and audience agnostic. And there are four reasons for this major paradigm shift. The Differentiation Paradox: Of course the trained mind might argue the above example is just an anomaly so let’s go back to the automobile category we opened our discussion with to see this point through. In the last decade, the new electric car segment is slowly overpowering old heavyweights. What’s interesting though is as much as these shiny, new kids stand for the same brand promise of blending sleek style, sustainability and automation, their colors try to intentionally stay as apart as possible. Leading the pack Tesla shines in its signature passion red, Faraday Future graces the color of powerplay jet black, Fisker has famously named its brand colors California sunset (orange) and Pacific ocean (blue), the Chinese born Byton decks a more luxurious grey and the adventure friendly Rivian chose orangish yellow. Superdry’s orange boasts of its fun and bold collection, Zara’s black promotes the high street range inspired by luxury fashion weeks. And why not, as the concept of brand colors needed to be synonymous with the “brand experience”. Now though, the audience is aware enough to know that just because Grab taxis are green, they don’t only move with an oil free, electric fleet. Honestly, as long as the story behind your choice of brand color is believable you can paint the canvas with whatever you wish for. Breaking the traditional need for popping colors, Unilever’s new age Talenti Gelato comes in a pure transparent identity to just focus on the product and cut the clutter in the ice cream shelf simultaneously. Ola, India’s answer to Uber uses an exclusive pear color something eponymous with sporty, not exactly a massy cab service using Wagon R &amp; Swift Dzire cars. But does it work? Quite brilliantly actually, the point of differentiation is well made and well reaped. The Niche Maze Before the digital era, market penetration used to be mostly about what the masses demanded. And honestly rightfully so, for neither there was internet to measure the size of niche interests nor a way to get them delivered online to spurt segments scattered all over. And what it has resulted in is making colors more unisex, boldly unique and universally acceptable. Lyft’s Magenta and Dunzo’s Mint Green paves way for many more to come in the coming decade. Let’s try to understand the repercussions of not having niche colors. In the Indian media ecosystem look at the known brands Zee News, NDTV, ABP News, Republic, Aaj Tak, BBC Hindi, The Wire and Firspost ALL have red in their logos. Let’s forget for a second if all these brands have similar personalities, experience or values of the color red. Let’s rather say in 2021 you want to start a media corporation catering to millennials. Don’t you think a berry blue or sunshine yellow will give you a niche identity distinctively apart from all your industry peers and make the consumer immediately associate you with the color no matter on which medium it is used? Reliance Jio certainly would have considered it while starting to slowly move towards Persian blue from its bright red similar to core competitors Airtel and Vodafone. So would have AirBnB while choosing a coral shade over their old blue similar to Booking’s identity. <div type="image" title="Color Logos Case" msid="77389917" hostid="261"></div> Content Overload: One of the most profitable industries inarguably today is the smartphone hub with over 1.5Bn average annual unit sales and still a long way in penetrating the global population. No matter where you are from, you can’t deflect from its plethora of content across platforms. Oppo and Vivo with their selfie camera positioning had planned a budget of INR 2200 crores for the Indian market to dwarf Samsung at its own game. Xiaomi, who finally did overthrow Samsung poured INR 3500 crores last year aiming at an even more aggressive advertising strategy. All pointing towards an inevitable content war subtly numbing the audiences to all headlines and creatives. And hence you see Xiaomi goes with a blazing orange, Oppo graces forest green, One Plus Christmas red, Google Pixel a more humbling grey to Apple’s black while Vivo goes for sailor blue. We aren’t talking about one off anomalies that used to happen in every category like Ferrari’s legendary lemon yellow backdrop whilst Audi, Mercedes, Toyota, Honda, Hyundai, Nissan, Jaguar &amp; Lexus all go with the same kind of logo in metallic elements on their cars. These smartphone examples are of all category leaders and none come close to the other’s color no matter how close their audience, personality and brand experience might be. Now one of the major brand identity tests is to create a fictional character with a rich personality to match with your corporation’s values, vision and heart. The catch is, it only works if your audience feels that metaphor coming alive too. Otherwise as you will agree, every horse breeder can sell a Unicorn. And with all due respect the 2020s audiences have evolved from all color tones (and it’s kind of fair if not lovely). Now they are more interested and invested in what you actually do both with your offering and beyond it for the overall society. They know how to filter the frills from the flowers. Typography before color: The formula is minimal typography for maximum impact. Uber tweaked its logo element to a bolder no nonsense font of its name. Indian food delivery pioneers have removed their famous spoon and now just have Zomato written in a thicker and slightly curved style. The legendary Absolut Vodka which had a designer cursive line - ‘Country of Sweden’ in the logo itself has switched to just a navy blue Absolut enjoying the solitude. Visa has removed the card element last decade and even fired the fiery yellow edge to allow blue to engulf all of its typography on this one. Dominos have hit puberty late but by making the name come out of the inclined box they now demand complete attention. IHop, Dunkin... the list honestly keeps going on but the verdict is clear. Clarity of your name in the logo, something that can be read in a nanosecond during a digital post or banner is what works today. And when pure simplicity takes absolute precedent, intricate elements, three tone color schemes and parallel mascots take a backseat. Bold is the new black and clarity is the new color. Millennials demand this world to stop seeing colors, at least without any preconceived prejudices. And if anything the creative industry should be elated with this transformation, one less box to fit into. Let the old labels make way for legacy. If only the world would start having bold brands who can make shirts for men and call it pink. Oh wait, we already do - Pink Shirtmaker, London owned by the Louis Vuitton group. By Abhik Choudhury, Chief strategist &amp; founder, Salt and Paper Consulting. He is also a visiting faculty of Market Research and Campaign Planning at <keyword id="9497386" type="COMPANY" weightage="20" keywordseo="the-indian-institute-of-mass-communication">the Indian Institute of Mass Communication</keyword>, New Delhi. You can reach him at abhik@saltandpaper.co.

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