Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…

Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…

India is the fastest-growing market globally at 14.6%

Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share

Television ad spends will rise from US$171bn to US$178bn over the same period

Cautious optimism continues to thrive in the advertising industry

Ad spend in Asia Pacific expected to grow 5.9% in 2021

Here are the key takeaways from the latest dentsu Ad Spend Report

Strong balance sheets, liquidity to cushion credit profiles of larger players

With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…

Social media app Koo started with a big bang, garnering interest from users, investors and in some …

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

Brands that want to make the most of the league usually come up with captivating campaigns to grab …

2020 became the year when the digital ecosystem acquired many new users

Cashify is working on increasing brand awareness across the country and simplifying consumer experi…