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<ul><li>SHAREit has more than 1.8 billion users worldwide, with a presence in more than 200 countries and regions around the world, out of which 500 million users are in India and Indonesia</li><li>Karam Malhotra tells us how did the brand manage to get organic users in India, without marketing campaign and advertisers</li></ul><br />SHAREit, which primarily started as a <keyword id="262736" type="TECHNOLOGY" weightage="20" keywordseo="file-sharing">file sharing</keyword> tool and built its brand purely on the back of word-of-mouth, is now casting its net wider. It is a content discovery, curation, consumption and sharing platform, which is also planning to introduce games soon. <br /><br />Currently, SHAREit has more than 1.8 billion users worldwide, with a presence in more than 200 countries and regions around the world, out of which 500 million users are in India and Indonesia. <br /><br />According to Karam Malhotra, CEO, SHAREit India, 40-45% of its user base hails from India, making it one of the most important markets for SHAREit. And in terms of revenue, India contributes to about 15-20% of the global figure. And what is unique about these figures is that the brand has achieved this growth organically; it hasn’t launched a single marketing campaign in any of the countries it is present in. <br /><br />While SHAREit began <keyword id="1751265" type="PERSON" weightage="20" keywordseo="Monetization">monetization</keyword> on its platform just 8-9 months ago, predominantly through advertisements, Malhotra believes that one needs to be patient to run a business in the Indian market. Small advertising monetization is not a worry for him. SHAREit is concentrating more on user experience and engagement. “We don’t want monetization to hurt our user’s experience,” says Malhotra. <br /><br />Excerpts: <br /><br /><strong>Q. Monetization on SHAREit began as recently as 6-9 months ago. What has been the main source of income in the past five years?<br /></strong><br />We have very small ad monetization in India. In the Indian market, we have to be patient to run a business. For us, our priority is user experience and engagement. We don’t want monetization to hurt our user’s experience.<br /><br /><strong>Q. Who is your primary target audience? Who do you want to target next?</strong><br /><br />SHAREit is spread across India and its concentration is proportional to the population spread of the country. It has a more concentrated user base of about 60-70% in the Tier II and Tier III cities as almost two-thirds of the population resides in these regions. In terms of language, we have tapped the immensely potent and yet untapped non-English speaking audiences by promoting content in regional languages. Only about 15% of our users speak English, while 30-35% users speak Hindi, 18% Telugu, 17% Tamil, 15% Kannada, Malayalam, rest counts for Bhojpuri, Marathi, etc. <br /><br />In terms of growth, the aim would be to drive a rise in the duration of time people spend on the application through promoting more personalized content. While we would want to retain the audience that we already cater to by providing quality content and exploring newer and more exciting partnerships, we would also target newer avenues in the gaming space to make the consumer experience more engaging. <br /><br /><strong>Q. Curating content or creating it, what do you think works out better?</strong><br /><br />SHAREit has always been a content sharing application and that is where our expertise lies. Being a content sharing platform, we are exposed to various insights in the consumer’s behavior. We know what people share, and hence understand what they consume. So, instead of breaking the consumer journey of consuming and sharing content from multiple applications, SHAREit makes use of these insights to curate personalized content for users. We do not indulge in content creation as we realize that’s not our strong suit. <br /><br /><strong>Q. SHAREit recently announced its intention to invest in the gaming space in India. Can you walk us through your plan? What is the budget set aside to introduce it on your platform? </strong><br /><br />Gaming in India is an area that is extremely unexplored. An average gamer spends about 3-5 hours a day on games. With the foray of games like PUBG and Dream11 in India, the gaming sector is extensively evolving in India. Even the outlook towards gaming is changing with more and more people starting to pay for them. Since we aim to become a hub for gaming, we see this as a great opportunity. We’re trying to aggregate games from Korea, China, US, Europe etc. and bring them to India to enhance the consumer experience. <br /><br />Now we are at the beginning stages and users’ experience is our first priority. Our budget is open and flexible with the market trending and users’ engagement. <br /><br /><strong>Q. What are some of the key campaigns that SHAREit has launched in India and what has been your marketing strategy for the same?</strong><br /><br />The growth that SHAREit has seen since its inception in India has been completely organic and has not been catalyzed by any marketing campaigns. However, SHAREit’s partnerships and associations with the likes of Viacom, Hungama, ALT Balaji and now Hotstar have paid impressive dividends. <br /><strong><br />Q. How important is India as a market for SHAREit?</strong><br /><br />India is one of the most important markets for SHAREit. It has the largest market share for the brand with about 40-45% of the user base from India. South Asia in general is extremely important for the company. About 90% of the users are from South Asia. In terms of revenue, India contributes to about 15-20% to the global figure. Globally, SHAREit has 500 million monthly active users while India boasts a healthy 200 million monthly active users out of a total of about 400 million users. <br /><br />The evolution of the Indian audience is another aspect that makes it an important market. With ease in availability and lower rates of internet, the content consumption patterns of Indian users have evolved significantly showing more inviting opportunities for content sharing platforms.<br /><br /><strong>Q. After the introduction of video ads, what kind of brands are interested in SHAREit? As you recently introduced video ads, a year down the line, what do you think would attract brands the most?</strong><br /><br />SHAREit is open to collaborate with all brands that want to reach out to more users. We have more than 1.8 billion users globally and 500 million monthly active users. Our platform enables brands to achieve reach and omni-channel engagement. This includes offline and online actions such as visiting the brand’s website, downloading the app, or related engagements with task-based activities.<br /><strong><br />Q. Where do you see SHAREit in the next three years?</strong><br /><br />We always focus on users’ requirements, which bring us an amazing penetration rate in India.<br /><br />As user requirements shifted especially post reliance Jio, we are now looking to engage with our users and provide them with better service. As a consumer technology company, we are looking to empower our partners to explore our vast user base. We welcome partners to provide their premium service in our platform to meet our users’ requirements.

We Don’t Want Monetization to Hurt our User’s Experience: Karam Malhotra, SHAREit

In what comes as a shocking piece of news, Communication app <keyword id="1106616" type="UNKNOWN" weightage="20" keywordseo="TrueCaller">Truecaller</keyword> has surpassed the number of <keyword id="6354576" type="CITY" weightage="100" keywordseo="Facebook">Facebook</keyword> downloads only to become the fourth most downloaded application in India on <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> <keyword id="1470391" type="ORGANIZATION" weightage="20" keywordseo="Play-Store">Play Store</keyword>. <br /><br />Truecaller is delivering an unbelievable 100,000 clicks in a day to in-app advertisers. <br /><br />"Our biggest strength is the engagement and undivided attention we can provide to advertisers," Tejinder Gill, Vice President, Sales and Head of India Operations at Truecaller, said in a statement.<br /><br />"We can deliver a brand's message and enable them to stay on top of the consumer's mind simply by the fact that we are not an 'appointment viewing' app. This is proven by the fact that over 70 per cent of our advertisers are repeat customers, which assures us of the efficacy of our platform," Gill added.<br /><br />According to the "<keyword id="1006750" type="PERSON" weightage="20" keywordseo="Mary-Meeker">Mary Meeker</keyword> Internet trends 2017" report, Whatsapp leads the list of the most downloaded app, followed by Messenger and ShareIt.<br /><br />Homegrown entertainment app JioTV jumped maximum points -- from 301 last to ninth this year -- and surpassed Facebook Lite (lighter version of Facebook for low connection speeds).<br /><br />The report said India's internet users now stands at 355 million putting the country number two in the market just behind China.<br />

Did you know? Truecaller is more famous than Facebook in India

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div><p>Snapchat is one of the hottest social networks on the planet, but&#xa0;a lot of people are freaking out over a big change Snapchat made to its app.</p><p>If you don't know anything about Snapchat, this is the general idea: you take a photo or short video (also called a "snap") and share&#xa0;it with&#xa0;other people. After it's viewed, the snap disappears forever.</p><p>But lately Snapchat has been adding more features to make itself a place for all kinds of entertainment beyond just sending snaps. And it's one of those changes&#xa0;that's made so many people angry.</p><p>Earlier this week, <a href="http://www.businessinsider.com/snapchat-is-making-it-easier-for-you-to-watch-live-events-and-news-2015-7">Snapchat tweaked the design of its app</a>&#xa0;to more prominently feature&#xa0;its live events coverage and Discover, a collection of hand-picked media partners that pump out daily content designed specifically for viewing on Snapchat.</p><p>Since the update, the app has been flooded with nearly 2,000 one-star reviews in Apple's App Store, criticizing the decision to place Discover and live events above other people's individual snap stories. The feedback is so negative that Snapchat's average review rating in the App Store has dropped from two-in-a-half to one-in-a-half stars.</p><p>Snapchat did not respond to Business Insider's request for comment.</p><h3>"Nobody views the discover page"</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Discover, which includes video and text stories from media partners like CNN, Vice, and The Daily Mail, was previously limited to its own tab to the right of the main Stories window. This meant that if you wanted to see a story from Vice, you had to actively seek it out.</p><p>Now, Discover is lumped in where you view all of your friends' stories, so you see the logos from Snapchat's media partners anytime you want to see a new story.</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><h3>"This discover thing is so dumb"</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><h3>&#xa0;"A horrible, useless feature"</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Snapchat has already&#xa0;been criticized heavily for its confusing interface. It's a common complaint among the app's nearly 67,000 one-star App Store reviews. And the last couple of updates don't seem to be making things better.</p><h3>The option to hide live stories has been removed, and people want it back.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></h3><p>Because Snapchat auto-loads some live event stories, people&#xa0;have also complained&#xa0;that the app is&#xa0;using up their valuable data on videos they don't even want to watch.</p><h3>"No one wants to see something that's completely unrelated to what they WANT to see"</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><h3>"It's like you're forcing it down our throats"</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><h3>Reviews are more positive among Android users <a href="https://play.google.com/store/apps/details?id=com.snapchat.android&amp;hl=en">on Google Play</a>.</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p>Out of nearly three-in-a-half million reviews in the Google Play store, the average rating for Snapchat is four stars. Not bad.</p><h3>But there are still haters.</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><h3>People just don't see the point of Discover.</h3><p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div><p></p></div></div><p><div></div></p><p class="embed-spacer">Does all this mean Snapchat is doomed? Far from it. The Venice, California based startup is <a href="http://www.businessinsider.com/snapchat-is-reportedly-raising-650-million-at-a-16-billion-valuation-2015-5">worth an estimated $16 billion</a>&#xa0;and&#xa0;<a href="https://www.snapchat.com/ads">rapidly adding new users</a>.</p><p class="embed-spacer">But are these concerns worth paying attention to? Probably, especially if Snapchat <a href="http://www.businessinsider.com/snapchat-launches-2-cents-video-ads-2015-5">wants its advertising business model to take off</a>. Advertisers&#xa0;are <a href="http://www.businessinsider.com/snapchat-discover-ad-rates-2015-3">paying huge&#xa0;rates to be part of Discover</a>, but if the feature doesn't do well, it could be trouble for Snapchat.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/mark-cuban-snapchat-cyber-dust-privacy-2015-5">Mark Cuban explains why downloading Snapchat is a huge mistake</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FuMzJkdTpvQYH_d3c-8LMnnwzGDr7n8x" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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We Don’t Want Monetization to Hurt our User’s Experience: Karam Malhotra, SHAREit

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Did you know? Truecaller is more famous than Facebook in India

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People are freaking out over a big change Snapchat made to its app

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