You Searched For "adtech 2015" and got 20 results
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4 mins read
Here is how brands can add value to conversations
He also stressed on the importance of having social media conversations and the impact they can ha…
2 mins read
Videology Is 'Preparing' For An IPO In 2015
The company has raised $130 million in investment funding so far, and has 325 employees. It's notab…
Jim Edwards
1 min read
These 20 VC-backed companies had the biggest exits of the last year
The majority are biotech and pharmaceutical companies, and there are some semiconductor, adtech, an…
Maya Kosoff
3 mins read
Bankrupt ad-tech firm Sizmek is spinning off its contextual targeting business into a standalone company headed by a former exec
Two weeks ago, Amazon signed a definitive agreement to acquire Sizmek's ad server and its Dynamic C…
Lauren Johnson
4 mins read
Google is building the piece of the ad-tech jigsaw it needs to fend off Facebook
But one of the criticisms often leveled against Google versus Facebook from digital marketers is th…
Lara O'Reilly
4 mins read
Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies
Amazon favors bigger base salaries and less commission for salespeople compared to ad-tech and medi…
Lauren Johnson
5 mins read
Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure
AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…
Abby Jackson
3 mins read
At the start of the year, ad-tech company Fiksu was on a hiring spree and preparing to go public - now it has scrapped its IPO plans and is cutting 10% of its workforce
The news that Fiksu is backing away from an IPO once again highlights the coolness from investors a…
Lara O'Reilly
1 min read
ANNOUNCING: Verizon CEO Lowell McAdams will speak at IGNITION 2015
Business Insider's own Henry Blodget will sit down with McAdam on the IGNITION stage this December …
Valerie Reimer
5 mins read
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom
Franchi said MathCapital does more than a deal per month and has a few more set to close in the com…
Lauren Johnson
2 mins read
10 Things In Advertising You Need To Know Today
5. Verizon has reportedly been broadcasting your internet advertising to advertisers for two years …
Lara O'Reilly
1 min read
The 10 things in advertising you need to know today
10. Pandora is to introduce mobile programmatic advertising across its iOS and Android apps later t…
Lara O'Reilly
2 mins read
3 former Googlers-turned-startup founders have been using the same old-school tool since their first day on their own
Apart from office supplies, there are other signs of Beeswax's impressive growth. The company, whic…
Mark Abadi
2 mins read
Verizon has sold mapping service MapQuest as the telecom giant continues to trim its media investments
MapQuest claims to reach 38 million monthly unique users. Advertisers can buy display ads, sponsore…
Lauren Johnson
5 mins read
Here Are The Most Important Things Marketers Can Learn From Facebook's Earnings
Facebook highlighted the efforts it is undertaking to improve measurement for marketers, using Atla…
Lara O'Reilly
3 mins read
Beleaguered ad-tech company Rocket Fuel announces more than 100 layoffs as it seeks to reduce costs by $30 million
The company is working hard to pick itself up from a Financial Times report that implied ads served…
Lara O'Reilly
13 mins read
How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale
Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…
Lauren Johnson
2 mins read
The 10 Things In Advertising You Need To Know Today
2. There's a new theory on why Google might benefit from withholding AdSense payments from publishe…
Lara O'Reilly
2 mins read
New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million
Prior to buying Yieldex, AppNexus acquired the Baltimore-based ad attribution startup MediaGlu in D…
Maya Kosoff
1 min read
Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million In Funding
Adelphic has quietly become one of the more interesting pre-IPO adtech companies. Its president and…