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4 mins read

Here is how brands can add value to conversations

​He also stressed on the importance of having social media conversations and the impact they can ha…

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2 mins read

Videology Is 'Preparing' For An IPO In 2015

The company has raised $130 million in investment funding so far, and has 325 employees. It's notab…

Jim Edwards   


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1 min read

These 20 VC-backed companies had the biggest exits of the last year

The majority are biotech and pharmaceutical companies, and there are some semiconductor, adtech, an…

Maya Kosoff   


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3 mins read

Bankrupt ad-tech firm Sizmek is spinning off its contextual targeting business into a standalone company headed by a former exec

Two weeks ago, Amazon signed a definitive agreement to acquire Sizmek's ad server and its Dynamic C…

Lauren Johnson   


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4 mins read

Google is building the piece of the ad-tech jigsaw it needs to fend off Facebook

But one of the criticisms often leveled against Google versus Facebook from digital marketers is th…

Lara O'Reilly   


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4 mins read

Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies

Amazon favors bigger base salaries and less commission for salespeople compared to ad-tech and medi…

Lauren Johnson   


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5 mins read

Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure

AppNexus has been promising an IPO since 2013. Its reticence to enter the space may be partially du…

Abby Jackson   


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3 mins read

Lara O'Reilly   


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1 min read

ANNOUNCING: Verizon CEO Lowell McAdams will speak at IGNITION 2015

Business Insider's own Henry Blodget will sit down with McAdam on the IGNITION stage this December …

Valerie Reimer   


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5 mins read

Lauren Johnson   


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2 mins read

10 Things In Advertising You Need To Know Today

5. Verizon has reportedly been broadcasting your internet advertising to advertisers for two years …

Lara O'Reilly   


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1 min read

The 10 things in advertising you need to know today

10. Pandora is to introduce mobile programmatic advertising across its iOS and Android apps later t…

Lara O'Reilly   


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2 mins read

3 former Googlers-turned-startup founders have been using the same old-school tool since their first day on their own

Apart from office supplies, there are other signs of Beeswax's impressive growth. The company, whic…

Mark Abadi   


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2 mins read

Verizon has sold mapping service MapQuest as the telecom giant continues to trim its media investments

MapQuest claims to reach 38 million monthly unique users. Advertisers can buy display ads, sponsore…

Lauren Johnson   


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5 mins read

Here Are The Most Important Things Marketers Can Learn From Facebook's Earnings

Facebook highlighted the efforts it is undertaking to improve measurement for marketers, using Atla…

Lara O'Reilly   


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3 mins read

Beleaguered ad-tech company Rocket Fuel announces more than 100 layoffs as it seeks to reduce costs by $30 million

The company is working hard to pick itself up from a Financial Times report that implied ads served…

Lara O'Reilly   


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13 mins read

How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale

Another casualty is ad-management company Mediavine, which does not have a contract with IgnitionOn…

Lauren Johnson   


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2 mins read

The 10 Things In Advertising You Need To Know Today

2. There's a new theory on why Google might benefit from withholding AdSense payments from publishe…

Lara O'Reilly   


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2 mins read

New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million

Prior to buying Yieldex, AppNexus acquired the Baltimore-based ad attribution startup MediaGlu in D…

Maya Kosoff   


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1 min read

Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million In Funding

Adelphic has quietly become one of the more interesting pre-IPO adtech companies. Its president and…

Lara O'Reilly