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<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>Good morning. Here's everything you need to know in the world of <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> today.</p><p><strong>1. <a href="http://venturebeat.com/2017/03/17/french-advertising-group-havas-denies-it-wants-to-pull-ads-from-google/">French ad group Havas denied it was stopping Google ad spend</a>. </strong>The denial from the group's chairman, Yannick Bollore, came after a report published Friday which claimed it was stopping all its spend on Google in the UK.</p><p><strong>2. <a href="http://www.businessinsider.com/facebooks-building-8-working-on-camera-augmented-reality-mind-reading-projects-2017-3">Facebook has a secret projects team</a>. </strong>The division is working on at least four unannounced consumer hardware products.</p><p><strong>3. <a href="http://www.businessinsider.com/susan-wojcicki-youtube-netflix-gender-diversity-2017-3">YouTube's CEO praised Netflix for what it's doing in gender diversity</a>. </strong>Susan Wojcicki said Netflix CEO Reed Hastings' strong stand on family leave lead to a knock-on effect in other tech companies.</p><p><strong>4. <a href="http://www.businessinsider.com/wpp-chief-sir-martin-sorrell-on-youtube-advertiser-suspension-2017-3">WPP CEO Sir Martin Sorrell spoke out on the YouTube ad boycott</a>. </strong>The head of the biggest ad agency in the world said the advertiser boycotts reinforced his view that Google needs to take on the responsibility of a media company.</p><p><strong>5. <a href="http://www.campaignlive.co.uk/article/brexit-having-no-effect-ad-market-m-c-saatchi-chief-claims/1427697">M&amp;C Saatchi's head said Brexit had no effect on business</a>. </strong>David Kershaw reported an 18% surge in profits and is predicting strong growth for the creative agency in 2017, according to Campaign.</p><p><strong>6. <a href="http://www.adweek.com/digital/the-ana-is-urging-7-major-ad-platforms-to-allow-independent-auditing-and-most-seem-to-be-on-board/">The ANA is urging the seven biggest ad platforms to open themselves to independent auditing</a>. </strong>The American trade body asked Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, and Foursquare to allow independent auditing from the Media Ratings Council, as reported by Ad Week.</p><p><strong>7. <a href="http://adage.com/article/agency-news/bssp-resigns-bmw-mini-account-11-years/308334/">BSSP resigned the BMW Mini account after 11 years</a>. </strong>The creative agency said it was becoming difficult to manage the business profitably, according to Ad Age.</p><p><strong>8. <a href="http://www.thedrum.com/news/2017/03/19/hsbc-lloyds-and-rbs-halt-advertising-google-amid-hate-funding-row">HSBC, Lloyds, and RBS stopped their ad spend on Google</a>. </strong>The three major banks pulled their advertising amid revelations ads were appearing next to extremist content, as reported by The Drum.</p><p><strong>9. <a href="http://www.thedrum.com/news/2017/03/19/chance-the-rapper-says-apple-paid-him-500000-two-week-album-exclusive">Apple paid $500,000 for a two week exclusive on Chance the Rapper's album</a>.</strong> It's the first revelation of how much Apple is prepared to pay for exclusivity on new albums.</p><p><strong>10. <a href="http://adage.com/article/cannes/burger-king-crowned-cannes-lions-creative-marketer/308312/">Burger King was named creative marketer of the year</a></strong><strong>. </strong>The Cannes Lions festival crowned the fast food chain for "embracing and encouraging creativity" across its communications, according to Ad Age.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/fights-longer-gas-years-ago-2017-2">Here's why flights take longer than they did 50 years ago</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="tmY3ZyMzE6po21JT271gl3i9BzqYz_rI" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

The 10 things in advertising you need to know today

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div><p>LONDON - Michael Roth, CEO of Interpublic Group (IPG), said the <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agency holding wasn't ruling out freezing its spend with Google if it didn't fix the issue of <a href="http://www.businessinsider.com/matt-brittin-on-how-google-plans-to-tackle-its-youtube-brand-safety-problem-2017-3">ads appearing next to extremist content.</a></p><p>Speaking on a panel discussion at Advertising Week Europe in London on Monday, Roth said: "We did have one or two clients that had [ads appearing in inappropriate slots on Google platforms] and we discussed it with Google. We believe that we and our clients are entitled to have our works for our clients displayed in a manner that's consistent with the values of our clients."</p><p>"Google assured us they would fix this very quickly and so we've chosen to hold them accountable rather than pull our allocations," he said. "To the extent it doesn't change we'll hold them accountable by the best way we know how and we'll hold back funds."</p><p><span>He explained IPG has its own monitoring tools to identify where online ads are placed and said the debate in the UK over the past few weeks highlighted the increasing need for&#xa0;the industry to take more responsibility over areas such as&#xa0;transparency and ad viewability.</span></p><p>Roth pointed out the spend freeze, <a href="http://www.businessinsider.com/uk-government-pulls-all-google-ads-2017-3">from the UK government</a> and <a href="http://www.businessinsider.com/guardian-pulls-all-google-ad-spend-2017-3">advertisers like the McDonald's, Audi, and The Guardian</a>, was on Google display ads, which appear on YouTube and across Google's ad network not search advertising, where IPG puts most of its spend with Google.</p><p>Earlier this week, Havas Group UK chief executive and country manager <a href="http://www.businessinsider.com/havas-stops-all-ad-spend-on-google-and-youtube-2017-3">Paul Frampton announced last week the agency was stopping its UK clients' spend on&#xa0;Google</a>&#xa0;until the internet company&#xa0;sorts the issue.&#xa0;Global chairman and CEO of the group Yannick Bollore reacted to the announcement with a tweet saying he was unaware the group was halting its spend, worldwide.</p><p>Google Europe boss Matt Brittin also appeared at Advertising Week Europe on Monday. Ahead of his discussion on stage with Unilever marketing chief Keith Weed, Brittin told a small press briefing that <a href="http://www.businessinsider.com/matt-brittin-on-how-google-plans-to-tackle-its-youtube-brand-safety-problem-2017-3">ads appearing next to extremist content on YouTube was affecting "pennies, not pounds" of advertising spend.</a></p><p>However, Brittin&#xa0;also apologized and said the company will be making an announcement in "the coming days" about how it is improving its systems to prevent this from happening again.</p> <p class="tagline">Get the latest Google stock price<a href="http://markets.businessinsider.com/stock/GOOG-Quote"> here.</a></p><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/white-marks-on-nails-health-2017-3">Here's what those white marks on your nails say about your health</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="E5Njg3YTE6C6pYa0VSWutGEM6ff88xwu" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable'

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The 10 things in advertising you need to know today

Julien Rath

IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable'

Julien Rath

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