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3 mins read

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things

The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…

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2 mins read

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world

The audit will assess risk areas and dependency on currently deployed solutions

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8 mins read

Trends 2022: Advertising experts tell us what to expect from 2022

Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…

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1 min read

CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report

Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…

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7 mins read

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

Wavemaker India has won new businesses worth over Rs 700 crore in 2020

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2 mins read

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments

Driven by AI and machine learning, Maximize ingests and analyses data from global and local sources…

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3 mins read

Chumbak launches their first celebrity brand campaign with Sara Ali Khan

Chumbak launches an ad with its recently onboarded brand ambassador Sara Ali Khan

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2 mins read

Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia

Under Ajay’s leadership, Wavemaker Indonesia saw exponential growth and became a top 3 agency, winn…

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2 mins read

Wavemaker India launches its Influencer Marketing offering, WM Thrive

Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of cont…

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4 mins read

WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%

WPP has initiated voluntary salary sacrifice from over 3,000 senior roles

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1 min read

Omnicom Media Group has named Kartik Sharma CEO for its operations in India

​​In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, …

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1 min read

GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report

Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…

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3 mins read

This is the closest-ever photo of a 'wavemaker moon' that hides out in Saturn's rings

Because two icy moons of Saturn, Enceladus and Titan, are dripping with water and thus promising pl…

Dave Mosher   


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4 mins read

I'm a 26-year-old HENRY. I'm in the top 1% of earners and a homeowner I won't be happy until I'm completely financially free.

Ben Ruan is a HENRY: High-earner, not rich yet. He is a data analyst living in central London. He's…

Ryan S. Gladwin   


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2 mins read

Friends Adult Diapers launches new commercial on managing urine leakage

It urges users to push stigma and choose dry pants so they don’t miss the little moments that make …

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5 mins read

AI as a Service to free speech platforms and social commerce, these are the big emerging trends of 2023

A rapidly evolving technology landscape and quickly changing consumer trends require businesses to …

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4 mins read

YouTube announces Winners of first India edition of YouTube Works Awards

The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…