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<ul><li>In a difficult year, <keyword id="5968693" type="LOCATION" weightage="20" keywordseo="wavemaker-india">Wavemaker India</keyword>'s performance, according to its CEO, <keyword id="4337750" type="PERSON" weightage="20" keywordseo="ajay-gupte">Ajay Gupte</keyword> has been A+, and understandably so. In a year when many agencies are struggling, <keyword id="3313068" type="PERSON" weightage="20" keywordseo="Wavemaker">Wavemaker</keyword> India has won new businesses worth Rs 700 crore.</li><li>In a conversation with Ad &amp; Media Insider, Gupte discusses the year almost gone by and also looks back at the last 3 years, on the agency's 3rd anniversary.</li></ul>The year 2020 has been a difficult year for not just the advertising industry but the world in general. A recent report by KPMG stated that India’s media and entertainment (M&amp;E) sector will take till 2022 to recover from its current levels. However, there are a few organizations and agencies that took the challenge head on. They innovated, acted with agility and made the most of an otherwise challenging year. It’s been 3 years since GroupM merged its agencies MEC and Maxus into Wavemaker. Since its inception, Wavemaker has been able to win an enviable roster of clients that include <keyword id="6398864" type="PERSON" weightage="20" keywordseo="Mondelez">Mondelez</keyword>, Vi and Mother Dairy, among many others. Moreover, the agency also clocked in new businesses worth Rs 700 crore. Some of the newly won accounts included Sun Pharma, Chumbak, <keyword id="10247458" type="COMPANY" weightage="20" keywordseo="religare-healthcare-insurance">Religare Healthcare Insurance</keyword> (now Care Health Insurance), Lido learning, Glance and Supr Daily. On the agency’s 3rd anniversary, we caught up with Ajay Gupte, CEO – South Asia, Wavemaker who took over the reins after Kartik Sharma moved on from the agency early this year. It’s been an eventful year for both him and the agency and he walks us through all that happened at Wavemaker and how the agency managed to win Rs 700 crore worth of new business in such a tumultuous year. Excerpts: Q) Let's look back at what has been a very difficult year for the world in general. How has Wavemaker fared during this adverse year? Yes, it has been a very difficult year for all of us. The year has been tough on business and on our people. No one has ever experienced being in such a lockdown before, so everyone is trying to grapple with this phenomenon in the best way possible. We’ve made concentrated efforts to take advantage of adversity to accelerate on the journey to achieve our ambitions. In many ways, Covid-19 has brought the future closer. The consumer journey has been altered. Digital plays a much more integral role from brand discovery to purchase. This has enabled us to bring into play the investments we have made in better understanding the consumer journey, in delivering meaningful engagement with the consumer and in effecting purchase. I am hugely proud of the team for showcasing great agility and acclimatizing to the changes. The year wouldn’t have been easy without the support and trust shown by our clients and partners. Despite being such a tough year, Wavemaker India has managed to clock in new business worth Rs 700+ crore. What more could we ask for! Q) You took the reins as the CEO of the agency in one of the most challenging years in recent times. What were your key focus areas and your strategies that helped minimize the impact of the pandemic on the agency's numbers? I do like to look at things positively. Looking back at the year, I think I’ve achieved what I couldn’t otherwise achieve in the normal scheme of life. I was able to meet a large number of our clients (although virtually) within these 6 months. It would have otherwise taken me more than a year to meet our entire client roster. I’ve regularly interacted with our team across the country, which would have been otherwise very difficult, had we to do this in person. So I would say we have been able to make the most of what was dished out to us. As Wavemaker, we believe in investing in capabilities to build tools which will help us and our clients grow. Automation, analytics, data &amp; technology, digital are some of the key areas where we have been investing continuously. These investments have proven effective as 2020 has altered the consumer journey to a large extent. However, we were able to navigate through these changes and offer appropriate solutions to clients to engage with the consumer along their purchase journey. The work we have done in this year has helped us add that much more value to our clients, thereby strengthening our relationship with them. Q) There has been a lot of movement when it comes to the leadership team in Wavemaker. Kishan Kumar MS, Premjeet Sodhi, <keyword id="2932055" type="PERSON" weightage="20" keywordseo="Vishal-Jacob">Vishal Jacob</keyword> and Mac Machiach have taken over key roles. What are your expectations from this power-packed team? You have rightly termed the team as power-packed and I’m quite fortunate to have such a great team. A highly experienced leadership team is the biggest asset of any agency and I am glad we have the best minds leading Wavemaker. The mandate given and expectations are very clear – keep, growing by positively provoking ourselves, our clients and our partners. Investing in the right talent, nurturing the existing talent along with providing cutting edge solutions to our clients to help them grow is the focal point of our business and offerings. The team needs to keep this at the essence of everything they do. Q) Wavemaker completed 3 years. What have some of the agency's biggest milestones been so far? We have had many milestones in this last 3 years. Right from winning Agency of the year in 2018 at Emvies and winning client of the year for Vodafone for 2 consecutive years in 2017 and 2018 at EMVIEs have been one of the most memorable moments for us. We also launched the Content Effectiveness lab with Ogilvy, launched the first-ever influencer marketing offering ‘Thrive’. We created some great analytical tools like Athena, the budget optimizer tool created by our analytics team for L’Oréal which has been highly appreciated by the client and our global teams. Q) Give us a report card for Wavemaker in 2020. How would you rate your performance so far, in terms of new account wins, the quality of work and overall performance? If I have to rate the performance of Wavemaker in 2020, I would rate it A+. We have brought our capabilities in data, analytics, content and Technology to the fore by doing some fantastic work for our clients. Very happy with the way the teams have been able to rally together for our clients bringing in learnings from all over the world and using our tools with insights and recommendations to support our clients in this time. Additionally, winning new business worth Rs 700+ crore in an exceptionally tough year like this has been a phenomenal performance. We’ve bagged new accounts like Sun Pharma, Chumbak, Religare Healthcare Insurance (now Care Health Insurance), Lido learning, Glance, Supr Daily and many more. We have also won the e-commerce mandate for Mondelez. Additionally we’re hoping to hear some more positive news in the last 2 months of 2020. I couldn’t have asked for anything more than this in a year when the world is grappling with challenges and trying to keep business sentiments high. Q) Tell us about some of the work done this year so far that you are proud of. We have been extremely proud of the work we have rolled out in this year. Creating engaging content campaigns for our clients was one of the highlights and we have done it exceptionally well. Some of our noteworthy campaigns are ‘Maa ka Haath Ka Khana’ with the famous stand-up comedian <keyword id="10247459" type="PERSON" weightage="20" keywordseo="zaakir-khan">Zaakir Khan</keyword> for Mother Dairy, Thank You campaign for <keyword id="570619" type="PERSON" weightage="20" keywordseo="Cadbury-Dairy-Milk">Cadbury Dairy Milk</keyword> Silk, Myntra Fashion Super star, Iss Saal Har Ghar Pandal for Gemini Oil to the latest <keyword id="6399124" type="COMPANY" weightage="20" keywordseo="cadbury">Cadbury</keyword> Celebrations to help the local businesses which suffered during the pandemic. Also we are hugely proud of the amazing work done for the launch of Vi! All these great pieces of work have been pulled off successfully while the teams were working remotely. Q) In today's environment, what does it take to become an agency of the future? In today’s VUCA world, it’s difficult to always predict the future but we can prepare for it. 2020 has been a real test of agility and collaboration. Investing in data and technology to deliver effective solutions with the consumer at the centre is key. Also absolutely essential is the investment in automation to ensure that the basics of implementation and reporting are efficient and error-free, allowing talent to focus on brand requirements. Q) The lockdown also led to some great innovations. How have you as an agency innovated in the past 7 months to ensure you have an edge? Our digital and tech teams have been constantly working on devising newer modules for clients that will help them connect better with their consumers. The initial phase of the lockdown got us all thinking and reassessing our business plans and we have sharpened our capabilities in data and analytics and technology. We have implemented several path-breaking innovations for our clients too. One such innovative product we launched for one of our clients was an online platform to allow the client to train and equip their on-ground support team across the country. The product was developed within 10 days and implemented by the client at a lightning speed as that was the need of the hour. Q) As we inch towards 2021, what will your key focus areas be as a leader? Our focus will always be on our clients, our people and our product. We will remain<a name="_GoBack"></a> to build on our capabilities while we will continue to positively provoke ourselves, our clients and our partners. Upskilling our capabilities and training our talent will be a high focus area. We will continue to invest and enhance our capabilities in e-commerce, content, data, analytics, technology and measurement. In early 2020, we announced Positive Provocation as our proposition and backed it with our Operating system which consists of three major aspects – Unlock, Transform and Maximise. We will ensure every Wavemaker is equipped to Positively Provoke our clients to maximise growth.

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

<ul class="summary-list"><li>CEO Michael Corbat sent out an internal memo on Tuesday announcing the firm's new class of managing directors.</li><li>The MD distinction, the highest title at the firm, was earned by 220 employees across the bank - 137 from the firm's Institutional Clients Group, which includes its dealmaking and sales and trading teams, and 25 in its Global Consumer bank. </li><li>Business Insider got ahold of Corbat's memo congratulating the 220 new MDs.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summarymarymary">Click here for more BI Prime stories</a>.</li></ul>Managing director is the highest title at Citigroup, and 220 employees recently earned a promotion to that elite group across the firm, according to a company-wide memo CEO Michael Corbat sent out Tuesday. Individual divisions began announcing newly promoted MDs last Friday, including <a href="https://www.businessinsider.com/citigroup-announces-137-new-managing-directors-in-trading-dealmaking-2019-12">137 in the firm's Institutional Clients Group</a>, which houses its dealmaking and sales and trading teams, and 25 in its Global Consumer bank. Another 58 promotions came in other areas of the firm, such as risk management, legal, and HR.Women represented 28% of the promotions, up from 25% last year. "This well-deserved honor is a significant career milestone for these individuals, and we can all take pride in their contributions to our firm. Please join me in congratulating them," Corbat wrote in the memo, which was reviewed by Business Insider.A company spokeswoman confirmed the contents of the memo.In November, <a href="https://www.businessinsider.com/goldman-sachs-announces-2019-managing-director-promotions-class-2019-11">Goldman Sachs announced</a> a class of 465 new managing directors, of which 29% were women. At Goldman the coveted MD promotions are announced once every two years and put recipients one step <a href="https://www.businessinsider.com/goldman-ceo-solomon-offering-buyouts-to-partners-shrink-senior-ranks-2019-9">below partner</a> at the investment bank. Bank of America also and <a href="https://www.businessinsider.com/barclays-managing-director-list-56-new-mds-corporate-investment-bank-2019-12">Barclays also announce</a> MDs in the fourth quarter, while Morgan Stanley's new class is typically unveiled in January and JPMorgan Chase ushers in its cohort in Spring.Here's the full list of all newly promoted managing directors at Citigroup, as well as their business line:<table cellspacing="0"><tbody><tr><td width="280" height="20">Name, Business / Function</td><td width="270">Name, Business / Function</td></tr><tr><td height="20">Gautam Abroal, ICRM</td><td>Armin Lindtner, Markets</td></tr><tr><td height="20">Vijay Albuquerque, Markets</td><td>Temmy Lizarzabal, BCMA</td></tr><tr><td height="20">Roberto Armenteros, EIO&amp;T</td><td>Mauricio Lopez Lajud, Mexico Consumer</td></tr><tr><td height="20">Rohit Arora, EIO&amp;T</td><td>Armando Lopez, Markets</td></tr><tr><td height="20">Scott Athey, Finance</td><td>Ken Loughran, Internal Audit</td></tr><tr><td height="20">Jane Bachmann, Private Bank</td><td>Kate Luft, APAC Consumer</td></tr><tr><td height="20">Jorge Baez, Mexico Consumer</td><td>Krishna Majithia, Risk Management</td></tr><tr><td height="20">James Balkwill, Private Bank</td><td>Srini Manthripragada, ICG O&amp;T</td></tr><tr><td height="20">Rahul Banerjee, GCB</td><td>Eros Marshall, BCMA</td></tr><tr><td height="20">Ambrish Bansal, TTS</td><td>Faisal Masood, BCMA</td></tr><tr><td height="20">Sandeep Batra, APAC Consumer</td><td>Shalini Mathur, Private Bank</td></tr><tr><td height="20">Lorraine Berge, ICG O&amp;T</td><td>Waleed Matin, BCMA</td></tr><tr><td height="20">John Bekian, ICRM</td><td>Mark Maxson, Private Bank</td></tr><tr><td height="20">Pavan Bellur, BCMA</td><td>Dennis McCarthy, U.S. Consumer</td></tr><tr><td height="20">Charley Bensaid, Markets</td><td>Aoiffe McGarry, BCMA</td></tr><tr><td height="20">Karen Bernhard, Mexico Consumer</td><td>Patsy McGuire, HR</td></tr><tr><td height="20">Vishal Bhardwaj, GCB Operations and Fraud</td><td>Shweta Mehrotra, HR</td></tr><tr><td height="20">Sharon Blackman, Legal</td><td>Jason Miner, BCMA</td></tr><tr><td height="20">Brad Bloom, Markets</td><td>Minae Mizuno, Internal Audit</td></tr><tr><td height="20">Michael Boghosian, U.S. Consumer</td><td>Lora Monfared, U.S. Consumer</td></tr><tr><td height="20">Gregor Bollen, Private Bank</td><td>Ajit Moorthy, HR</td></tr><tr><td height="20">Darren Brighton, Markets</td><td>Joydeep Mukherjee, Global Commercial</td></tr><tr><td height="20">Brian Carlstead, Markets</td><td>Rapheal Mun, BCMA</td></tr><tr><td height="20">Andre Carvalho De Sanctis, TTS</td><td>Eric Natelson, Markets</td></tr><tr><td height="20">Aman Chadha, TTS</td><td>Danny Nathan, Markets</td></tr><tr><td height="20">Padmaja Chakravarty, Legal</td><td>Mike Newton, Markets</td></tr><tr><td height="20">Aaron Chandrasakaran, BCMA</td><td>Gilbert Ng, BCMA</td></tr><tr><td height="20">Victoria Chant, Markets</td><td>Kenichiro Nitta, Markets</td></tr><tr><td height="20">Bryan Chao, Markets</td><td>Isobel Nordstrom, BCMA</td></tr><tr><td height="20">Gary Chen, Global Commercial</td><td>Meghan O'Connor, BCMA</td></tr><tr><td height="20">Selene Cheng, Markets</td><td>Alex Oechler, BCMA</td></tr><tr><td height="20">Manik Chhabra, Global Commercial</td><td>Liam O'Gara, Finance</td></tr><tr><td height="20">George Clayton, Risk Management</td><td>Jason Osborne, GCB</td></tr><tr><td height="20">Lisa Cochran, GCB Technology</td><td>Justin Palamara, ICG O&amp;T</td></tr><tr><td height="20">Francisco Conceicao, Holdings</td><td>Anthony Pantina, Risk Management</td></tr><tr><td height="20">Natasha Condon, TTS</td><td>Lee Pelayo, Private Bank</td></tr><tr><td height="20">Jason Cramer, U.S. Consumer</td><td>Marco Antonio Dias, Markets</td></tr><tr><td height="20">Tom Curley, HR</td><td>Joe Pergola, ICG O&amp;T</td></tr><tr><td height="20">Trudy Curtis, TTS</td><td>Kim Persaud, Risk Management</td></tr><tr><td height="20">Scott Damassa, TTS</td><td>Krista Phillips, GCB</td></tr><tr><td height="20">Jiten Dave, HR</td><td>Kristina Pi, Markets</td></tr><tr><td height="20">Roberto de Andrade, Private Bank</td><td>Jennie Platt, U.S. Consumer</td></tr><tr><td height="20">Terry Dennis, TTS</td><td>Tommaso Ponselè, BCMA</td></tr><tr><td height="20">Dipali Devaskar, ICG O&amp;T</td><td>Laura Posse, BCMA</td></tr><tr><td height="20">Carol Dewar, EIO&amp;T</td><td>Enrico Prato, BCMA</td></tr><tr><td height="20">Allegra Digia, HR</td><td>Jennifer Pu, BCMA</td></tr><tr><td height="20">Todd Domecq, Retail Services</td><td>Kim Pulliam, GCB Operations and Fraud</td></tr><tr><td height="20">Sara Domingos, Internal Audit</td><td>Rakesh Purohit, Markets</td></tr><tr><td height="20">David Dong, Markets</td><td>Colm Rainey, BCMA</td></tr><tr><td height="20">Cormac Donohoe, Markets</td><td>Rajakumar Ramalingam, TTS</td></tr><tr><td height="20">Samantha Dorfman, EIO&amp;T</td><td>Shellie Rayford, Internal Audit</td></tr><tr><td height="20">Nitesh Dugar, BCMA</td><td>Ben Rayner, ICG O&amp;T</td></tr><tr><td height="20">Santosh Dujari, TTS</td><td>Robert Redshaw, BCMA</td></tr><tr><td height="20">Emma Duncombe, HR</td><td>Oliver Rey-Beckstrom, Global Commercial</td></tr><tr><td height="20">Jaya Dutt, Markets</td><td>Francisco Abreu, Global Commercial</td></tr><tr><td height="20">Berry East, Finance</td><td>Juan M. Rincon-Cortes, Legal</td></tr><tr><td height="20">Alvaro Echeverry, ICG O&amp;T</td><td>Amar Rizvi, BCMA</td></tr><tr><td height="20">Belinda Ellington, Legal</td><td>Frank Rodrigues, ICRM</td></tr><tr><td height="20">Rachid El-Mohammadi, Markets</td><td>Diego Rojas, Finance</td></tr><tr><td height="20">Brad Epstein, BCMA</td><td>Miguel Romo, Private Bank</td></tr><tr><td height="20">Eliza H Eubank, Risk Management</td><td>Andrea Rossato, Private Bank</td></tr><tr><td height="20">El Ezzine, Markets</td><td>Bill Rys, Global Public Affairs</td></tr><tr><td height="20">Rob Famulare, Markets</td><td>Luca Sabbatini, Markets</td></tr><tr><td height="20">Mark Fisher, Risk Management</td><td>Prosenjit Saha, Markets</td></tr><tr><td height="20">Caryn Freiberger, Markets</td><td>Anand Sairam, Finance</td></tr><tr><td height="20">Ed Fresco, Internal Audit</td><td>Marcelo Santos, Finance</td></tr><tr><td height="20">Andrea Galvis, Markets</td><td>Matteo Sardo, Markets</td></tr><tr><td height="20">Pranjal Gambhir, BCMA</td><td>Ganesh Sarpotdar, BCMA</td></tr><tr><td height="20">Chris Gartin, BCMA</td><td>Zoltán Schwardy, Global Commercial</td></tr><tr><td height="20">Serene Gay, APAC Consumer</td><td>Mauricio Schwartzmann, Mexico Consumer</td></tr><tr><td height="20">Leo Gazzo, TTS</td><td>Rafa Serrano, Markets</td></tr><tr><td height="20">Ryan Gilliam, Legal</td><td>Kashif Shabbir, ICRM</td></tr><tr><td height="20">Jason Gordon, Retail Services</td><td>Vaibhav Sharma, Private Bank</td></tr><tr><td height="20">Deborah Gowland, Markets</td><td>Scott Slavik, BCMA</td></tr><tr><td height="20">Paddy Green, Markets</td><td>Mohannad Sleiman, Private Bank</td></tr><tr><td height="20">Harpreet Grewal, APAC Consumer</td><td>Fabrizio Sommazzi, Internal Audit</td></tr><tr><td height="20">Peter Grinups, BCMA</td><td>Elissa Steinberg, Finance</td></tr><tr><td height="20">Daniel Gutierrez, Markets</td><td>Tim Stisser, Markets</td></tr><tr><td height="20">Onjada Haggard-Richardson, Private Bank</td><td>Lee Street, Markets</td></tr><tr><td height="20">Andreas Hamm, EIO&amp;T</td><td>Sunder Subramanian, ICG O&amp;T</td></tr><tr><td height="20">Adam Harper, Private Bank</td><td>Will Taing, Markets</td></tr><tr><td height="20">Mario Hernandez, Internal Audit</td><td>Wei Tang, Markets</td></tr><tr><td height="20">Justin Herrmann, Risk Management</td><td>Mayuri Tateishi, Markets</td></tr><tr><td height="20">Lorraine Hogan, Internal Audit</td><td>AlexTaylor, HR</td></tr><tr><td height="20">Niall Hornett, Markets</td><td>Prashant Thakker, BCMA</td></tr><tr><td height="20">John Hutcheson, BCMA</td><td>Alex Todd, Markets</td></tr><tr><td height="20">Tanaaz Irani, APAC Consumer</td><td>Nagib Touma, ICRM</td></tr><tr><td height="20">Rich Iseman, TTS</td><td>Neil Toy, Markets</td></tr><tr><td height="20">Yuka Izumi, BCMA</td><td>Matt Turnbull, Markets</td></tr><tr><td height="20">Andrew James, Private Bank</td><td>Jacob Turner, Legal</td></tr><tr><td height="20">Dawid Janas, TTS</td><td>Rudy Vela, BCMA</td></tr><tr><td height="20">Anurag Jodhawat, Markets</td><td>Mike Vondriska, BCMA</td></tr><tr><td height="20">Jessica Johnson, Finance</td><td>Martin Watson, Markets</td></tr><tr><td height="20">Alex Juricev, BCMA</td><td>Brad Wayman, U.S. Consumer</td></tr><tr><td height="20">Georgia Kaliora, Markets</td><td>Milly Webb, ICG O&amp;T</td></tr><tr><td height="20">Sietske Kalse, Markets</td><td>Chris Welland, EIO&amp;T</td></tr><tr><td height="20">Mayank Kaul, Risk Management</td><td>James West, ICG O&amp;T</td></tr><tr><td height="20">Kaan Kesedar, BCMA</td><td>Graham Westgarth, Finance</td></tr><tr><td height="20">Yoon Kim, BCMA</td><td>Chris Wetherbee, Markets</td></tr><tr><td height="20">Tokiya Kishie, Markets</td><td>Scott Wexler, BCMA</td></tr><tr><td height="20">Jasmin Koelbl-Vogt, Legal</td><td>Martin Wilkie, Markets</td></tr><tr><td height="20">Robert Kong, Markets</td><td>Dan Willett, Markets</td></tr><tr><td height="20">Patrick Kosiek, BCMA</td><td>Jeffrey Wool, Legal</td></tr><tr><td height="20">Neeraj Kumar, BCMA</td><td>Whitney Xun, Private Bank</td></tr><tr><td height="20">Sampath Kumar, Internal Audit</td><td>Ruo Yang, BCMA</td></tr><tr><td height="20">Anubhav Kunwar, ICG O&amp;T</td><td>Yuri Yermakov, Risk Management</td></tr><tr><td height="20">Marta LaRusso, Risk Management</td><td>Yi Yong, Markets</td></tr><tr><td height="20">Alfredo Lelo De Larrea, Private Bank</td><td>Tony Yuen, Markets</td></tr><tr><td height="20">Tammy Levine, U.S. Consumer</td><td>Sophia Zhu, ICRM</td></tr><tr><td height="20">Cori Lin, GCB</td><td>Matt Zimmerman, Markets</td></tr></tbody></table><a href="https://www.businessinsider.com/intelligence/banking?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=wallstreet&amp;itm_campaign=banking-2"></a>

Citigroup CEO Michael Corbat sent out an internal memo congratulating the bank's new class of managing directors - we got the entire list of 220 names

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I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

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Citigroup CEO Michael Corbat sent out an internal memo congratulating the bank's new class of managing directors - we got the entire list of 220 names

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