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<ul><li>Big Boss has launched in its digital avatar on Voot.</li><li>Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> and <keyword id="6416838" type="PERSON" weightage="20" keywordseo="coindcx">CoinDCX</keyword> joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword>, <keyword id="2875740" type="PERSON" weightage="20" keywordseo="Netmeds">Netmeds</keyword>, <keyword id="150626" type="COMPANY" weightage="20" keywordseo="HM">H&amp;M</keyword>, <keyword id="270570" type="COMPANY" weightage="20" keywordseo="Durex">Durex</keyword> and Lotus Herbal as sponsors.</li></ul>With screens turned from television to digital, Bigg Boss, in its digital avatar, unleashed a super storm of over-the-top celebration and entertainment with its opening episode. With its launch on Voot with 13 contestants, Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a Bigg Boss opening till date. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, MX Takatak, Netmeds, H&amp;M, Durex and Lotus Herbal as sponsors. Joining as Presenting Sponsor, Vimal Elaichi is recognized as a brand to champion pioneering ideas with a strong youth appeal. Vimal Elaichi will leverage Bigg Boss’ fandom to connect and interact with viewers through highly engaging IPs like Video Vichaar and Extraa Masala giving the brand widespread exposure throughout the reality series. While Video Vichaar will enable viewers to share thoughts and opinions around daily developments within the house, Extraa Masala is a successful content around content IP that traditionally attracts hordes of Asli Fans who can’t keep away from the Bigg Boss phenomena. MX Takatak is a recognized brand in the short video format domain and in capacity as Social Media Partner, MX Takatak will deepen synergies with the show and its audience. MX Takatak will foster and drive growth for the Bigg Boss OTT x Voot community on its platform. As Style Partner, internationally loved fashion brand, H&amp;M will spruce up with style quotient on the show. A host of distinctive partners will seamlessly integrate with the daily storyline thus becoming an essential aspect of the overall storytelling. Additionally, Netmeds joins as Pharmacy Partner, Durex as <keyword id="11846994" type="UNKNOWN" weightage="20" keywordseo="special-partner">Special Partner</keyword> and Lotus Herbal as Beauty Partner will drive engagement through tasks and activities that both contestants and viewers will actively be involved in. Elaborating on the sponsorships, Gourav Rakshit, Chief Operating Officer, <keyword id="2947361" type="PERSON" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword>, said, “Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other. The diverse brands that have come onboard as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to popularity of Bigg Boss and the wide appeal of the Voot platform. We are excited to be working closely with them to create an ‘Over The Top experience’ for their audiences as well.” Speaking on associating with India’s largest reality phenomena, spokesperson at Vimal Elaichi said, “We are delighted to come on board as the presenting partner of Bigg Boss OTT- a new, pioneering idea for an OTT platform in India. Vimal has always associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shahrukh Khan! An innovative property like Bigg Boss OTT which is watched and loved by millions, fits in seamlessly with the same vision. We are very confident that this partnership will enjoy tremendous success.” On its premiere association with Voot for Bigg Boss OTT, Janhavi Parikh, Business Head - MX TakaTak said, “With this exciting partnership, we bring reality television to short video as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users.” With the entertainment phenomenon’s tremendous popularity and reach, the sponsorships aim to provide brands with an opportunity to engage and collaborate through various touchpoints throughout the digital season. With prominence through ad spots, task integrations, special zones and other interactive and innovative branding opportunities, Bigg Boss OTT is all set to further give impetus to the brands to enhance their visibility and influence consumers.

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

<ul><li>Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. </li><li><keyword id="8612979" type="UNKNOWN" weightage="100" keywordseo="voot-select">Voot Select</keyword> is the second subscription based streaming service from Viacom18 and will soon launch in India.</li></ul>Viacom18 will soon launch its second subscription-based streaming offering called ‘Voot Select’. Set to soon go live on Voot, the all new premium service, Voot Select will give users access to diverse multi genre marquee content experiences. The new business vertical under Viacom18 Digital Ventures will be helmed by Ferzad Palia, Head – Youth, Music &amp; English. Voot Select will be in addition to his existing responsibilities. Voot Select is the dawn of a new era in the story of Voot. The logo intends to reflect its commitment to providing exclusive content and quality entertainment for subscribers. Minimal, premium, and contemporary -- this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience. Speaking about adding further scale to the digital business, <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18 said “The video on demand market is the fastest growing segment in the media and entertainment sector today. Subscription-led business models are going to be the next big growth drivers in the years to come. Having established Voot as India’s second largest premium AVoD platform, we think the time is apt for us to unveil our premium subscription offering, Voot Select. The new premium offering will bring more bespoke content to our always-on viewers.” Speaking on the same Gourav Rakshit, COO at Viacom18 Digital Ventures said, “With Voot, the successful launch of Voot Kids and now Voot Select, our aim is to build a versatile and immersive digital ecosystem that will add value to our users. The new offering will provide them with differentiated content experiences across genres and segments. Currently in its final leg of testing, the all new Voot Select, once live, will see many untapped genres being made available for our users to experience and enjoy.” Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India.

Viacom18 to launch a new subscription streaming service — Voot Select

<ul><li>Apart from running a pure SVOD model right now, <keyword id="8612979" type="UNKNOWN" weightage="20" keywordseo="voot-select">Voot Select</keyword> is also looking at partnering with telcos to provide combined offers for their consumers. </li><li>After seeing 335 million interactions on Voot in 2019, <keyword id="260775" type="PERSON" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="2947361" type="COMPANY" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword> is eyeing to triple it to 1 billion by the end of this fiscal and he believes that this approach will keep Voot ahead of its competition. </li><li>Rakshit further shares the content lineup for Voot Select, what encouraged them to launch SVOD-led model, its target audience and a few things that will drive its future. </li></ul><div type="Video" msid="74488859" hostid="261" title="Voot Select's Gourav Rakshit shares its content plan and vision to become the top India premium OTT player" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=74488859"></div>

 After becoming the first successful AVOD platform in India, Viacom18 is expanding its digital portfolio by launching Voot Select. Its latest SVOD platform envisions to be the leader of Indian premium OTT space by FY21. Talking about Voot Select’s vision, Gourav Rakshit, COO, Viacom18 Digital Ventures said, "Just like Voot is the leader in the Indian OTT space and Voot Kids is definite a leader, I would like Voot Select to be the leader in the Indian premium OTT content space. I don’t know if we would be able to make a huge dent among the global majors that have set shops in India, but if we can achieve that, then I think it will be a well-spent year.” Content Plan for Voot Select Launched on March 3, Voot Select promises to deliver 30 originals in 12 months, offer over 1500 blockbuster movies, and have over 35 24-hours live TV channels. With the advent of Over-the-Top platforms, Indians have developed an insatiable need for watching content. Leveraging this opportunity, Viacom18 aims to transform into a digital-first network. As its first step in this direction, Voot Select will bring all fictional content from Viacom18’s portfolio on its platform, 24 hours before the episodes premiere on TV. All the non-fiction content can be accessed on the platform 15-30 minutes before its airing time. Voot Select will also provide a wide array of global content experiences through a few exclusive and unique content partnerships with CBS, CBS All Access, Showtime, Sony Pictures, Fremantle, BBC, Endemol Shine and more. 24/7 LGBTQ channel, Revry TV will make its debut in India on Voot Select. Apart from running a pure SVOD model right now, Voot Select is also looking at partnering with telcos to provide combined offers. Explaining its subscription and revenue model, Rakshit said, “There will be a very compelling direct-to-consumer business that will result in them paying the fees, but we will also partner with other providers in the market like the telcos or people who own the consumers, who have either reach-relationship or billing-relationship with the consumers. They would want to offer our service as a benefit to their consumers, so those partnerships will also emerge. But for now, SVOD will be the large part of the proposition.” A smooth 2019 that led to the launch of Voot Select Voot reached 100 million MAUs with 100 billion minutes of watch time in 2019. The platform witnessed 4X growth in the number of views from Tier II, Tier III and regional markets. It saw 335 million interactions in 2019, making it India's most engaged OTT platform. It took another leap last year by launching Voot Kids. Within the first two months of the launch, it saw 2.5 million downloads and 55 plus minutes were spent by per viewer. Speaking about Voot’s growth trajectory, Rakshit said, “Voot’s AVOD became unit-economics-positive in 2019 and that was a significant achievement because it also gave us the ability to try and invest in newer business and Voot Kids and Voot Select are a product of that success. A 100 million MAUs is also a testimony that a large number of people already exist on Voot and we will now primarily aim to bring that to Voot Select.” When asked what factors led to this success, Rakshit credited it to Voot’s investment on engagement and user loyalty. He said, “I think one of the big turning points that we had for Voot was that we really over-invested on interactivity. Rather than being a broadcasting or curating platform, we started engaging a lot more with our consumers. Our consumers started sharing their voices with us and that created a habit that made us number one in terms of engagement in the Indian OTT space. The frequency of people that come to our platform is also higher than everyone else and that helps to make your unit economy stronger because you are not spending as much money to bring in newer people onto the platform.” What lies in the future After seeing 335 million interactions on Voot in 2019, Rakshit eyes to triple it to 1 billion by the end of this fiscal and he believes that this approach will keep Voot ahead of its competition.

Voot Select envisions to be the leader of the Indian premium OTT space by FY21

New Delhi: The merger of media assets of Reliance Industries and the India business of global media house the Walt Disney is expected to be complete by the end of the third quarter of this fiscal, according to a regulatory filing by billionaire Mukesh Ambani-led group. The fair trade regulator CCI has already approved the merger of Viacom 18 and <keyword id="19976122" type="General" weightage="20" keywordseo="Star-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Star India" meta.hostid="261" meta.entityid="Star India">Star India</keyword> and NCLT (National Company Law Tribunal) has sanctioned the scheme regarding it. "The companies are in the process of obtaining other requisite approvals for the completion of the transaction and transaction closer is expected in 3Q FY 25," informed Reliance Industries on Monday in its quarter earning statement. The merger of Reliance group-controlled media assets - TV18 Broadcast and E18 - with Network18 Media &amp; Investments has already been sanctioned by the NCLT and was made effective on October 3, it said. Earlier on September 27, the government approved the transfer of licenses relating to Non News &amp; Current Affairs TV channels held by media entities of Reliance Industries to Star India. "The Ministry of Information and Broadcasting, Government of India, vide its order dated September 27, has granted its approval for transfer of Licenses relating to Non News &amp; Current Affairs TV channels held by <keyword id="19976121" type="General" weightage="20" keywordseo="Viacom18" source="keywords" meta.keywordsubtype="org" meta.entityname="Viacom18" meta.hostid="261" meta.entityid="Viacom18">Viacom18</keyword> Media Private Limited in favour of Star India," it had said. Viacom18 is the holding company that owns the media and entertainment business of billionaire Mukesh Ambani-led Reliance Industries and Bodhi Tree Systems. Both sides are in the final stages of the merger, making some adjustments in the business as per the Competition Commission of India (CCI) directions. On August 30, the NCLT had approved the scheme of merger of Viacom18 Media and Digital 18 Media, holding media and entertainment assets of Reliance Industries with Star India. The scheme had proposed the transfer and vesting of Media Operations Undertaking from Viacom 18 and Jio Cinema into Digital18, which is a subsidiary of Viacom 18. This would be followed by "demerger, transfer and vesting of V18 Undertaking from Digital 18 into Star India". The merger of the media assets of Reliance Industries and The Walt Disney Co.'s India business will create the country's largest media empire worth over Rs 70,000 crore. Earlier, the CCI had said it has cleared the "proposed combination involving Reliance Industries Ltd, Viacom18 Media Pvt Ltd, Digital18 Media Ltd, Star India Pvt Ltd and Star Television Productions Ltd, subject to the compliance of voluntary modifications". Viacom18 is part of the RIL group, and Star India is wholly owned by The <keyword id="19986269" type="General" weightage="20" keywordseo="Walt-Disney-Company" source="keywords">Walt Disney Company</keyword>. Star Television Productions, a company incorporated in the British Virgin Islands, is owned indirectly by Walt Disney. The CCI, however, did not disclose voluntary modifications in the original deal made by the two parties. As per the deal, Mukesh Ambani-led RIL and its affiliates will hold 63.16 per cent of the combined entity that will house two streaming services and 120 television channels. Walt Disney will hold the remaining 36.84 per cent stake in the combined entity, which will also be India's largest media house. Reliance Industries has also agreed to invest close to Rs 11,500 crore into the joint venture to give it the muscle to fight rivals like Japan's Sony and Netflix. Nita Ambani, wife of billionaire and RIL Chairman <keyword id="19916798" type="General" weightage="20" keywordseo="Mukesh-Ambani" source="keywords">Mukesh Ambani</keyword>, will head the joint venture, while Uday Shankar will be the vice-chairperson.

Reliance expects to complete merger with Disney's India business in Q3

<ul><li><keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> on <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword> has garnered 1.5 billion minutes of watch time in its opening week.</li><li>This season, the show has 11 digital sponsors and brand partners. </li><li>The show on Voot has witnessed over 40% growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons</li></ul>Bigg Boss has garnered 1.5 billion minutes of watch time in its opening week. This season, the show has 11 digital sponsors and brand partners and an immersive, digital-only, exclusive content slate on Voot. Speaking about the show’s eminence on digital, <keyword id="260775" type="LOCATION" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="2947361" type="COMPANY" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword> said, “Our objective on Voot has always been to provide content experiences to our viewers that is immersive and engaging. Bigg Boss is a show with a massive and loyal fan base and the show on Voot this year has once again created many milestones like a 40%+ growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons. We are sure that the specially curated immersive experiences surrounding content on digital have added significant value to our users as well as partner experiences.” The show has also garnered support from leading brands who have come on board the digital bandwagon and partnered with Voot to bring to life engaging interactivities for the #Aslifans. While MPL and Samsung have partnered with the show as digital sponsors and have also sponsored properties like Fantasy League, Voting and Bigg Buzz, Flipkart Video has partnered with the platform for a special interactive segment titled the Bigg Buzz Challenge, crafted around the iconic show. Apart from this, brands like PhonePe, Mama Earth, Magic Moments Music Studio, Swiggy, Durex, Lotus Herbals (Beauty), JBL, Philips have also come on board for the Bigg Boss experience on Voot, through fun curated segments. Some of the marquee digital properties built exclusively by Voot for the #AsliFans of Bigg Boss include - Fantasy League presented by MPL (Mobile Premier League): Fantasy League is an interactive offering from Voot for the #AsliFans of Bigg Boss. Bigg Boss viewers are close observers and build strong fan camps to root for their favorite contestants. Fantasy League is fans’ one-stop destination to choose their teams and win prizes throughout the season. The league will see #AsliFans join by selecting contestants with a pre-assigned credit score. Points are scored basis the contestant’s performance in the show with longer the selected contestant stays in the game, the more points will be scored by the participant. There will be daily multipliers if the selected contestant stays longer in the game. A leaderboard will track the top scorers regularly and the top users will be gratified. Every day 10 winners will be gratified by MPL. Official Voting Partner Samsung: - In addition to being the official voting partner on VOOT, Samsung is integrated on Bigg Buzz via a series of fun and customized integrations which highlight the Samsung Galaxy A71/A51 series. Bigg Buzz Season 4 presented by Flipkart Video: This season, Voot’s popular magazine show is presented by Flipkart Video. Hosted by popular actor <keyword id="167555" type="PERSON" weightage="20" keywordseo="Karan-Wahi">Karan Wahi</keyword>, the show will have weekly episodes every Monday. As part of this association we have created a special interactive segment titled The Bigg Buzz Challenge which is co-hosted on Flipkart Video that provides viewers an opportunity to answer intriguing questions based on the current and past seasons of Bigg Boss. BB Extra Masala- The unseen drama, unedited fights, and unabridged content from the house will be available to the viewers. BB Catch up - A weekly round-up of the drama and action from the house for the viewers to catch-up everything they might have missed during the week.

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week

<keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword> has expanded its digital ecosystem with the launch of its first subscription play – <keyword id="3701222" type="PERSON" weightage="20" keywordseo="Voot-Kids">VOOT Kids</keyword>. The plaftorm that has been certified by Early Childhood Association (ECA) will offer a collection of over 20,000 videos, e-books, stories and quizzes, aims to usher in the next evolution in the kid’s digital ecosystem. “Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said <keyword id="1118047" type="PERSON" weightage="20" keywordseo="Sudhanshu-Vats">Sudhanshu Vats</keyword>, Group CEO &amp; MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun &amp; Learning. No other kids app offers Watch, Read, Listen &amp; Learn all at one place” With a mission to make screen time meaningful for Kids, the app strikes a balance between fun learning and entertainment for kids between the age of 02 to 08 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, beautifully crafted picture e-books, audio stories and fun quizzes and will empower parents with relevant and superior quality engagement options for their children. Behind this impressive content line-up are partnerships with best in class brand owners and leaders like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more. Speaking about VOOT’s venture into the premium subscription space, <keyword id="260775" type="PERSON" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="3304677" type="PERSON" weightage="20" keywordseo="Viacom18-digital">Viacom18 Digital</keyword> Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focussed and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.” VOOT Kids is a key enabler that enhances the bond between parents and children through immersive co-consumption experiences. The curated ad-free content library has parental control features that allow parents to evaluate progress, limit screen time and track content consumed which makes VOOT Kids India’s safest one-stop online destination that entertains, engages and enriches kids, all under one roof. Elaborating, <keyword id="2622409" type="PERSON" weightage="20" keywordseo="Saugato-Bhowmik">Saugato Bhowmik</keyword>, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids" VOOT Kids will be Viacom18’s first ever digital subscription service providing immersive content delivered through an elevated product experience and seamless gameplay. With this launch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50 million households driven by a mix of print, on-air, on-ground activations and digital outreach.

Viacom18 launches its first subscription play, VOOT Kids

Media firm <keyword id="187712" type="PERSON" weightage="20" keywordseo="Viacom18">Viacom18</keyword> on Tuesday said launched a subscription-based streaming service '<keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword> Select' for Indian audiences as it looks to tap into the burgeoning digital content market in the country.The service - which will compete with <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, <keyword id="758541" type="COMPANY" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> Video as well as offerings from <keyword id="17943" type="COMPANY" weightage="20" keywordseo="star-india">Star India</keyword> (Hotstar) and Zee (Zee5) - has been priced at Rs 99 a month and Rs 999 for annual subscription. "We are looking at a premium user base for Voot Select. On the back of 100 million monthly active users, we are looking at both the current subscriber base of Voot and also acquiring the premium customers who are already consuming subscription content on OTT (over the top media service)," Viacom18 Digital Ventures COO Gourav Rakshit told . Voot Select is available on Android and iOS with access to 4 screen simultaneously, he added. Rakshit said VOOT is seeing usage across genres with demand for regional content growing at a fast pace. "Above 50 per cent of viewers on Voot are female. With the vast content library of Voot Select, we are targeting everyone who is looking to experience stories that are worth sharing. We are looking at the future and are confident of the overall subscriber base growing," he added. Voot's app previously was primarily advertisement-driven and contained content from its television channels. Voot Select will bring content from Viacom18's extensive portfolio of channels on the digital platform 24 hours before the episodes debut on TV. It will also house more than 30 originals, global content through partnerships with international studios, more than 1,500 Bollywood and regional language movies and stream over 35 live TV channels. "Voot is the outcome of Viacom18's vision to create a future-ready digital business catering to the evolving digital entertainment needs of every Indian. It is with this focus and a content first approach that we have built Voot Select as a premium platform providing an enhanced viewing experience for our users," he said. Online content consumption in India has seen massive growth with data plans becoming more affordable. Data rates in India are among the cheapest globally. This has helped OTT players in the video and audio streaming space expand their foothold in the Indian market. They have introduced services at various price points to woo Indian users. KRH SR BAL

Voot Select is all set to take on Netflix, Hotstar and Prime Video

ViacomWant to stay up to date with this year's IGNITION conference and all things media? <a href="http://e.businessinsider.com/join/bi-ignition-newsletter?IR=T&amp;utm_source=businessinsider&amp;utm_medium=content_marketing&amp;utm_term=content_marketing_ignition_newsletter_text_link_heres-how-snapchat-can-survive-instagrams-assault-on-its-features-2017-5&amp;utm_content=ignition_newsletter_content_marketing_text_link&amp;utm_campaign=content_marketing_ignition_newsletter_link">Subscribe here</a> to receive our free weekly IGNITION newsletter.Business Insider is proud to announce that Robert Bakish will speak at IGNITION 2017: The Future of Media.As the president and CEO of Viacom, Bakish is tasked with growing the conglomerate's leading brands including BET, Comedy Central, MTV, and Nickelodeon along with the Paramount Pictures film and TV studio.Before being promoted to this role, Bakish thrived as the president and CEO of VIMN, the international arm of Viacom. During this time, he succeeded in expanding Viacom's international footprint by focusing on high-growth markets such as India, where he launched the entertainment channel Colors through the Viacom18 joint venture with Reliance Industries.Bakish was also integral in bolstering Viacom's digital presence. By launching multiplatform products like My Nick Jr., My MTV, and Viacom Play Pex, Viacom has eclipsed 16 million downloads and 500 million digital streams to date, <a href="http://www.viacom.com/about/pages/seniormanagement.aspx?bioid=11">according to the company</a>.Bakish joins <a href="http://www.businessinsider.com/lachlan-murdoch-of-news-corp-21st-century-fox-to-speak-at-ignition-2017-6">21st Century Fox executive chairman Lachlan Murdoch</a>, <a href="http://www.businessinsider.com/hbo-ceo-richard-plepler-business-insider-ignition-2017-4">HBO CEO Richard Plepler</a>, and <a href="http://www.businessinsider.com/verizons-president-of-media-and-telematics-to-speak-at-ignition-2017-6">Verizon executive Marni Walden</a> as speakers at this year's IGNITION conference. We will continue to announce new speakers throughout the summer, so continue to check in to see who else will be attending.Attend IGNITION 2017: The Future of MediaBusiness Insider IGNITION 2017 will take place November 29-30 at the Time Warner Center in New York City. Don't miss out on an opportunity lock in your discounted Early-Bird or group rates to hear from the most influential people in media!<a href="http://events.businessinsider.com?IR=T" target="_blank" rel="noopener noreferrer">Register Today!</a> <h3>NOW WATCH: <a href="http://www.businessinsider.com/lowell-mcadam-explains-why-verizon-bought-aol-ignition-mobile-2015-12">Verizon CEO Lowell McAdam explains why he bought AOL</a></h3> Please enable Javascript to watch this video

Viacom's Bob Bakish to speak at IGNITION

<keyword id="6355199" type="ORGANIZATION" weightage="20" keywordseo="reliance-industries">Reliance Industries</keyword> Limited (<keyword id="6484187" type="COMPANY" weightage="20" keywordseo="ril">RIL</keyword>) does not seem to be keen on a deal with Sony Pictures for a stake sale and merger in Viacom 18. As per sources, <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> led RIL is not keen on the Sony conversation. Sources said digital media and entertainment is an essential pillar of Jio's digital business strategy. Reliance plans to invest aggressively and grow the digital media business. They added that Reliance wants to retain management control over the digital operations and invest behind creating India's number 1 OTT destination as well as broadcast platform. Sources revealed that entertainment is central to Jio's FTTH plans in partnership and collaboration with other content and production companies. "There is a lot of interest from content companies and production houses in partnering with Reliance and Jio, and investors are keen to back such partnerships," they added. Earlier, there were reports that Sony is likely to own 74 per cent after a merger with Viacom 18. As per reports, a merger of Sony Pictures Network and Viacom 18 was being discussed. Viacom 18 is a 51:49 JV between Reliance owned Network 18 and Viacom. There had been a buzz about the deal for some months now.

Reliance ditches Viacom18 merger talks with Sony – has its eyes set on building India's No.1 OTT and broadcast platform

<ul><li>Sudhanshu Vats will be serving at Viacom18 till 15th April 2020.</li><li>Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the <keyword id="187715" type="COMPANY" weightage="20" keywordseo="Network18">Network18</keyword> Group.</li></ul>Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move on from Viacom18 after 8 years at the helm. During his years at the company, Vats expanded the media network’s footprint into new business lines of Digital, Experiential Entertainment and Consumer Products. He also strengthened Viacom18’s position in Hindi mass entertainment, regional, kids, music &amp; English entertainment and turned around the filmed entertainment business with content led cinema. Viacom18 has grown from a six to a 54-channel network with its video-on-demand platform, Voot, helping it establish a strong digital presence. Network18, RIL’s flagship in Media and Entertainment, has driven value-addition and synergies across the multi-platform group comprising broadcast, digital, filmed and experiential entertainment and media businesses. As a part of the Network18 group, Viacom18 has grown as a prominent entertainment broadcaster (ex-sports), with an 11.1% viewership share and is poised for accelerated growth in broadcasting, film studio and OTT offerings. Vats leaves behind a strong leadership team which has grown the different verticals of the company into large businesses and they will continue to manage their respective verticals under the leadership of Rahul Joshi, Managing Director of the Network18 Group. Speaking on the development, Adil Zainulbhai, Chairman of the Board, Network18 said, “Sudhanshu is a dynamic and admired leader in corporate India today. Not only has he led from the front in shaping up Viacom18’s growth story, he has also championed the cause of the sector at the various industry bodies that he has captained. While we are sad to lose him, it is equally reassuring to know that we have a strong second line that’s raring to go. I’d like to wish Sudhanshu all the very best for his future endeavours.” Speaking about his journey at Viacom18, Sudhanshu Vats said, “It has been an extremely challenging and satisfying 8 years at the helm of Viacom18. I have had the privilege of working with some of the best minds in M&amp;E industry to chart the growth story of Viacom18. We have together built one of the most admired media company of brilliant storytellers with diversified presence across screens and platforms. As I look forward to taking up newer challenges, I shall always cherish the learnings in leading India’s youngest and fastest-growing media and entertainment company.” Sudhanshu Vats will be serving at Viacom18 till 15th April 2020.

Sudhanshu Vats resigns as MD of Viacom18

Mumbai, Viacom 18 has bagged the <keyword id="6391629" type="General" weightage="20" keywordseo="bcci-media-rights" source="Orion">BCCI media rights</keyword> in both TV and digital for the next five years, announced Jay Shah, the <keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword> Honorary Secretary. Viacom18 beat competition from Sony Sports Network and Disney Star in an e-auction held on Thursday. "Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of Indian cricket fans," said Shah on the social media platform "X". Viacom18, a relative newcomer in the broadcasting world through its TV channel Sports18 and digital platform Jio Cinema, is also the holder of TV and digital rights to the Women's Premier League (WPL) till 2027. It also has the rights to Cricket South Africa matches to be broadcasted in India from 2024-31. Viacom18 has taken the BCCI bilateral media rights from Disney Star, who had won the television and digital rights for the 2018-23 cycle for INR 6138 crore. Disney Star had won the rights to the 2012-18 cycle of broadcasting Indian cricket in the country for INR 3851 crores. "Also, a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe," added Shah, also the President of the Asian Cricket Council (ACC). The BCCI has opted for an e-auction for the bilateral media rights, with a base price of INR 25 crore for India digital and rest of world TV &amp; digital rights and INR 20 crore for India television rights, continuing the trend from IPL media rights auction. It brought the combined rights value to INR 45 crore per game for a total of 88 matches for the 2023-28 cycle. Viacom18's cycle of showing India's matches will begin with the three-match ODI series against Australia from September 22-27, a preparatory series before the Men's ODI World Cup. --IANS nr/bsk

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