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<ul><li>All shaving ads include a petite woman taking a bath in a tub full of bubbles, grabbing a razor in hand to shave her hairless legs and flawless hands.</li><li>We speak to women from the advertising and digital world to understand why brands hesitate from showing body hair in advertisements and what kind of ads they wish to see as we move forward.</li><li>We also discuss Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa that targets school girls and claims to offer a ‘skin whitening’ mechanism in its cream.</li></ul>“I vividly remember asking my mother after our send-off in high school, "Why am I so hairy?" ⁣I had draped a beautiful sari that day, as the tradition goes. I felt pretty and confident until I saw the other girls in my class had waxed their arms. It made me feel a little uncomfortable,” shared Yugandhara Shinde, a 24-year-old graphic designer, as she tried to recall the first time she felt uncomfortable with her natural body. While Shinde blames social conditioning, unsolicited judgements from people and societal beauty standards for making her uncomfortable about her body hair until today, these standards have been perpetuated through advertising and media that expect women to be hairless all the time. Thin and fair-skinned models in ads across the world have made women like me feel uncomfortable with my body. We look in the mirror only to notice our flaws, turn to beauty products to fix ourselves and hide our body hair. Advertisements have been profiting from these vulnerabilities and feeding on our insecurities. They portray women achieving happiness and success after hair removal. <div type="image" title="Shaving" msid="82165665" hostid="261"></div> All shaving ads include a petite woman taking a bath in a tub full of bubbles, running a razor through their already shaven and almost flawless hands and legs. For example, look at the petite, fair-skinned and hairless women in Gillette Venus’ ads over the years. <div type="image" title="venus collage" msid="82165673" hostid="261"></div> Chances are, you will need a microscope to find a single strand of unwanted hair on their bodies, forget a hint of stubble! While it is absolutely okay to shave your bodies, this article is about those who choose not to. You would feel a penetrating gaze, full of judgement, coming from people around if you decide to just sport your body hair one day. We have spent years hiding our body hair under long sleeves and jeans or shaving every strand off our armpits before anyone else catches a glance. "Hww, log kya kahenge," has haunted us for years. While half this blame goes to our biased society, the rest is on unreal ads and cinema that have made us feel like less of a woman if we choose not to shave. Last week, we happened to stumble upon Hair Removal brand Veet’s advertisement starring actor Shraddha Kapoor and Digital Creator Ahsaas Channa. It is about a young school girl, played by Channa, feeling anxious about going to a salon because well, we all know how uncomfortable that is. She is wearing a full-sleeved uniform to hide her body hair. Kapoor comes to ‘her rescue’ and offers her Veet’s shaving cream. Much to our surprise (but frankly, not so much), she shaves her already-shaved armpits and hands. As per the brand’s ad, the product also gives you smoother and visibly ‘brighter’ underarms. <div type="Youtube" id="p8AeyIGEuVo" title="Veet Hair Removal Cream- Mini Pack |Shraddha Kapoor | Hinglish : 30 sec" thumbUrl="https://i.ytimg.com/vi/p8AeyIGEuVo/mqdefault.jpg"></div> Veet isn’t the first brand to sell us underarm lightening cream. There’s Dot &amp; Key, Sanfe, Nimaya and <a href="https://youtu.be/RP7SkFUCcLc">Venus</a> that help you ‘glow.’ According to ResearchAndMarkets, the Indian female grooming market stood at $152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass $623 million by 2024. We reached out to Dr Tanaya Narendra, Doctor and Content Creator, aka Dr Cuterus to find out if hair removing creams can brighten your armpits. She said, “Unless the hair removal cream contains bleach, I wouldn't imagine it would be possible to actually lighten the skin. Even then, the effect would be temporary. Actually putting clinically effective skin lightening formulations in their OTC cream would not be permitted, so this is a blatant lie. It also feeds into the larger message of ‘lighter skin is better skin’, which, I do not need to point, is based on our colonial past and its associated hangups.” Elaborating on how having darker skin parts is completely normal, Dr Cuterus added, “We continue to idealise Eurocentric beauty standards, in people of non-European descent. It is perfectly normal for the skin of our genitals, underarms, and skin folds to be darker than the rest of our body. It's the result of hormones, constant friction, and our genetic skin type. Companies like Veet, Nimaya, Dot &amp; Key, Sanfe, etc capitalise on this insecurity and sell expensive skin lightening serums, which obviously don't work (as they don't contain any clinically effective ingredients), leading to more insecurity, and more sales for the companies.” While we are used to seeing hairless bodies on the big screen by now, Veet’s latest ad targets school girls this time. It is reaching out to young, impressionable minds, suggesting that you cannot go to a party unless you shave your body. Telling us how the ad made her feel, Akshara Vasavda, Creative Lead, Schbang, shared, “It makes me feel like we're devolving instead of evolving. It's like Indian advertising is still stuck in the past while the rest of the world is moving on. It's a bad ad, to begin with, even just creatively speaking, and on top of that, they've taken the most overused, mind-numbing route to showcase their product. 'Ghisa Pita' is the word we use in Hindi. That's this ad.” She also pointed out that we need more representation in our ads to help women accept their bodies, and even its darker areas. “In Veet's ad, we have a young student probably in high school who is more worried about waxing than whatever is going on in school? Because that's the only thing girls care about, of course. Then we have Shraddha Kapoor entering the picture, looking like she just stepped off a red carpet. Have SOME aspect of realism to your ads at least? And then there's the whole issue of colourism that these brands constanty reinforce. Most girls do not have smooth, even-toned underarms. Brown skins are bound to be pigmented and the entertainment industry is 100% responsible for making millions of girls conscious about their dark underarms. I think most of us spent our entire lives trying various methods to fight pigmentation and ingrown hair. We need more skin colours in these ads. We need pigmented underarms without the false promise of 'whitening' them because a) our skins simply do not work that way b) it's entirely unnecessary. These brands need to be held accountable for misinformation in my opinion,” added Vasavda. Sharing how DIY has become the need of the hour due the lockdown, Ashwini Deshpande, Co-founder &amp; Director, Elephant Design, said, “Selfcare &amp; DIY grooming products is absolutely the need of the hour. Hair removers, hair colours, pedicure kits, facial kits etc are here to stay. Grooming is also gaining popularity irrespective of gender. Boys seem equally concerned about their look as girls. I do not see all advertisements of grooming products as gender misappropriation issues. It is mostly about turning out well and feeling good/ confident about oneself. However, the didi giving a solution to the younger sibling in the latest VEET commercial is quite the beaten path. I don't believe GenZ is looking for advice from millennials. So the story just wasn't convincing for me.” Alpa Dedhia, Business Director, VMLY&amp;R India said, “The larger issue here is pushing younger girls to focus on these set beauty norms like she should look a certain way, act a certain way, dress a certain way. I also believe putting pressure on teens on how they should look or be a certain way impacts the overall confidence of young girls. No girl should have to worry about the way she looks. Brands should be taking the baton and training these minds to think beyond superficial beauty norms. Campaigns like #likeagirl have done a similar job in a great way.” <cmsannotation type="cmsannotation" annotationid="So, what should the brands do?" text="So, what should the brands do?">So, what should the brands do?</cmsannotation> While some people feel empowered by shaving or waxing their bodies, it is their choice to shave or not to shave. However, it is often considered that body hair is ‘unhygienic’, when it is in fact a natural gift and meant to protect us from bacteria. We also asked ad women and Content Creator Dr Cutreus about the kind of ads they wish to see now. “What I would like to be discussed more is how having body hair is not unhygienic, and this is a personal choice. I understand that this is difficult, as having such a disclaimer in ads would be weird. That said, it would be incredible to see more representation about body hair from more mainstream celebrities, rather than "radical" Instagram influencers. Another welcome change would be to see some actual body hair being removed in these ads. I mean, they're marketing a product whose efficacy has a giant question mark on it as we cannot see any body hair on these people anyway! They shave hairless legs! If we can have ads that show a man with a five o'clock shadow, and a fancy animation showing the blades slicing away his facial hair, why can't we see that with a woman's underarm hair,” asked Dr Tanaya. Dedhia said, “All hair removing brands have focused on the same messaging.. ‘Set yourself free from unwanted hair,’ ‘hairless arms will make you more attractive, beautiful and more feminine.' I want to see ads that are progressive in their thinking and approach. Instead of saying that you will miss out on all the fun if you don’t do this or that, maybe we could focus on hygiene?” Vasavda said, “When it comes to the target audience of these brands, the majority of women should not have an issue with slightly more realistic depiction of hair removal, even if we don't go all out like some international ads. And like I said earlier, there is zero excuse for these brands to continue propagating such harmful beauty standards. This is one issue that is completely in the hands of the media, and if they are still making such regressive content, it's because they want to. They want to maintain a certain aesthetic for their brand imagery because of personal biases, and that's it. Hair removal is a basic need. No one's going to stop buying their products. If I need to shave, I'm going to buy a razor and it's probably going to be Gillette because they own the market share and my chemist only stocks that up. They don't have the pressure of fighting for market share at this point, so what's stopping them? Nothing but the mindset of people running these brands on the client side.”

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue

<ul><li>Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new venture, the ‘whole pie is poised to grow.’</li><li>The brand has on-boarded Kartik Aaryan as the brand ambassador for Veet Men and launched a new campaign called #FindYourSexy. </li><li>To build a buzz on social media, Kartik Aaryan also started a debate on #BodyHairOrBodyBare -- how do men and women like it? </li></ul>It was in the early 90’s that body hair was considered ‘masculine’ and flaunted on the big screens. And now, with Veet’s entry into the men’s grooming segment, people have started sharing their opinions on men’s body hair - whether they like it bare or natural. Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate of 50% CAGR. And since there is no brand catering to men for hair removal needs, with Veet’s new venture, the ‘whole pie is poised to grow,’ says Pankaj Duhan, Chief Marketing Officer, RB South Asia Health. Veet Men conducted a survey that was focused on finding out what makes a man attractive and the questions were related to body hair. According to the study by InMobi, 87% of women think it is important for men to take care of their grooming and appearance. The study was conducted in August 2019 among men and women of 25 to 44 years of age, across metros including Delhi, Mumbai, Bangalore, Kolkata. While the study was only conducted in metro cities, Duhan says the plan is to expand its presence beyond it. “Our target audience goes well beyond metros. In today’s connected world, we find that adoption of new behaviors and practices is not confined to any specific geography. It’s more about tapping into the right mindset. We are taking our distribution presence to cover all major cities.” Marketing Strategy and Target Audience The brand has already started a conversation on social media to destimagise body hair removal by reaching out to different kinds of influencers such as Shakti Mohan, Neha Dhupia, Krystle D’Souza, Ali Faizal, Apartshakti Khurrana, to name a few. They are sharing their opinions on body hair -- if they like it bare or not. 
 
 
 
 
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 Apart from the social conversation under #FindYourSexy, Veet Men has roped in Kartik Aaryan as its brand ambassador, who is known for his ‘boy next door’ image and cuts across class. “We were looking for a face that genuinely believes in the proposition and embodies the character of the brand. Kartik Aaryan is the right fit to take the brand to all the men across India who want to be better groomed when it comes to their bodies,” says Duhan. “We find that the love of sports, gymming and personal grooming cuts across all Tiers and that’s what the brand appeals to. Our media, distribution plans and choice of ambassador all reflect this strategy,” he adds. Veet Men has also launched a TVC with its endorser Aaryan. #FindYourSexy is a holistic, multi-touchpoint campaign that aims to establish Veet for Men as a one stop solution for body hair removal. 
 
 
 
 
 <div type="Youtube" id="37DdHvDy7O8" title="Introducing Veet For Men - #FindYourSexy | Meet Harry" thumbUrl="https://i.ytimg.com/vi/37DdHvDy7O8/mqdefault.jpg"></div>











 Inspiration Behind the New Venture On what inspired Veet, that has been known for catering to women for decades now, to venture into the men’s segment, Duhan says ‘The brand has received a lot of queries and requests on different platforms asking for hair removal products dedicated to men.’ Therefore, Veet thought of creating a new segment of Veet for Men hair removal creams. “Today’s savvy cosmopolitan men are ready to experiment and strive for a well-groomed look. The perception of what a well-groomed man has changed significantly. As a result, male grooming industry is growing significantly. The number of products available and the increasing number of men's saloons indicates that men are already spending big on their grooming. We felt, Indian men are underserved with the kind of solutions present in the market. We combined our consumer understanding and existing expertise residing within Veet to launch the product range,” he elaborates. Right now, there are two variants available – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan

As social and digital media turns into a greater piece of our wider business process, so does the demand for performance tracking and enhanced transparency measures to give definitive links between digital ad spends and subsequent <keyword id="6357824" type="UNKNOWN" weightage="20" keywordseo="sales">sales</keyword> impact. 
 
<a href="https://www.facebook.com/business/news/driving-in-store-sales-with-facebook-">Facebook</a> played a lead part in this – they introduced Conversion Lift in 2015 which compares point of sale data to <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> aspects to track how Facebook ads lead to real online sales and how it has proven impact on offline/in-store sales. 
 
How <keyword id="138037" type="COMPANY" weightage="20" keywordseo="Tanishq">Tanishq</keyword>, <keyword id="876891" type="COMPANY" weightage="20" keywordseo="Veet">Veet</keyword>, &amp; <keyword id="142280" type="COMPANY" weightage="20" keywordseo="Garnier">Garnier</keyword> increased their offline sales using Facebook Ads 
 
Veet 
 
Taking a multi-screen approach to driving sales, Veet used Facebook to bolster its TV ads and strengthen its campaign with the aim of encouraging women to buy its hair removal cream. The brand partnered with creative agency iContract and Facebook’s Creative Shop to devise an integrated campaign and adapt its existing TV ad into snappier video ads. To ramp things up, it powered the ads with reach and frequency buying to reach 18 to 55-year old women in India on a massive scale. This robust multi-screen strategy made an impact on Veet’s target audience, resulting in 11% incremental lift in the in-store sales in a market where Facebook ads were implemented vs a market where they were not. 
 
Garnier 
 
Garnier’s skincare brand found that in-store sales for its acne-fighting face wash for men increased after it ran a Facebook-only campaign to measure the impact on sales in a cluster of major and minor markets in India. It used demographic and location targeting to reach men aged 18–34, as well as reach and frequency buying to reliably connect with 60% of its target audience on Facebook. The brand witnessed a 26% increase in in-store sales in a large market where they ran the Facebook ads. 
 
Tanishq 
 
Most people still like to touch and feel the jewellery before making a final decision, but that doesn’t mean that they can’t be enticed into stores using online content. The brand chose to showcase its designs with stunning close-up shots using carousel ads to catch people’s attention. Crucially, it led them to its offline stores by including a “Shop Now” call-to-action button that brought people to its website, where they could get a discount voucher to be redeemed in-store. The incentive paid off and Tanishq saw a 30% increase in in-store sales among 25 to 44-year olds during its campaign as well as an increase in the in-store footfall. 
 
What's incredible about this is we're getting more and more measures to track better and correlate online and offline practices, which will in the end enhance the accuracy and targeting abilities available in all applications, and for all advertisers, with levels of transparency not available via other ad methods. 
 
<a href="https://www.facebook.com/marketingAPAC/" target="_blank">https://www.facebook.com/marketingAPAC/</a>

This is how these brands increased their offline sales using
Facebook Ads

Best hair removal cream for women in India

<ul class="summary-list"><li>Self-tanners help you get a tanned look without sun damage, but they might leave streaks or spots.</li><li>Home remedies include baking soda mixed with baby oil or lemon juice, vinegar, and body scrubs.</li></ul><a href="https://www.insider.com/we-found-the-best-self-tanner-2020-1" target="_blank" rel="noopener">Self-tanning products</a> offer a great way to get a safe summer glow and keep it going all year long, but they do involve a bit of a learning curve.It's common to notice some streak marks or dark spots as your self-tanner dries. And if you end up with patchy orange skin, or hands much darker than the rest of you, you may not feel much like venturing out in public to pick up some self-tanner remover. But here's the good news: You might already have everything you need to lighten an orange or streaky tan, on your kitchen shelves or in your bathroom cabinet. Read on for seven tips to fix self-tanner streaks or dark patches and help your self-tan fade a little faster.<h2>1. Lemon juice and baking soda</h2>You can make a natural, acidic <a href="https://www.insider.com/guides/beauty/best-exfoliating-ingredients" target="_blank" rel="noopener">exfoliant</a> by mixing lemon juice, which contains citric acid, and baking soda in a one-to-one ratio until they form a paste. Here's what to do: 1. Start with a quarter cup of each ingredient. 2. Combine in a small bowl and mix until combined.3. Add more lemon juice and baking soda, in equal amounts, as needed. 4. Apply this paste to your skin with your hands or a cotton ball, then rinse it off with warm water, says <a href="https://www.mypsoriasisteam.com/writers/615cad5bd9e5c87398f1d6aa" target="_blank" rel="noopener">Dr. Anna Chacon</a>, dermatologist at <a href="https://www.mypsoriasisteam.com/" target="_blank" rel="noopener">MyPsoriasisTeam</a>.This combination of citric acid and baking soda can lighten up and smooth out smaller self-tanning mishaps. Your hands, for example, may end up darker than the rest of your body after applying self-tanner. Lightly scrubbing some of the paste between your palms can help even out the coloring on your hands.Important: While <a href="https://www.insider.com/things-to-do-with-lemon-peels-juice-hacks-2017-3" target="_blank" rel="noopener">lemon juice</a> is a common household remedy for cleaning, preserving fruit, and relieving sore throats, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6017965/" target="_blank" rel="noopener">using citric acid on your skin can</a> cause increase your skin's sensitivity. It's best to use it sparingly and stop if you experience any inflammation or irritation.<h2>2. Baby oil and baking soda</h2>If lemon juice proves too harsh for your skin, you can mix baby oil and baking soda to create a gentler paste.Baby oil can help even out a full body self-tan or help it fade more naturally, if some areas stay a little darker than others.Here's what to do:1. Combine a quarter cup of baby oil with a quarter cup of baking soda until the mixture forms a paste.2. Add more of each ingredient as needed, in equal amounts.3. Apply the mixture generously and let it soak into your skin for 10 to 15 minutes.4. Rinse it off in the shower or bath.Quick tip: Baby oil is a safe solution for most people, so you might start with this method if you have more sensitive skin. But if you don't have baby oil, you can also try olive or coconut oil — both of which offer <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5796020/" target="_blank" rel="noopener">research-backed benefits</a> for your skin. <h2>3. White vinegar or apple cider vinegar</h2>Dabbing or lightly rubbing vinegar on your skin with a cotton ball can help correct small areas of discoloration from self-tanner. Just be gentle when rubbing vinegar onto your skin — both white and <a href="https://www.insider.com/how-to-use-apple-cider-vinegar-beauty-2018-7" target="_blank" rel="noopener">apple cider vinegar</a> can <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4479370/#:~:text=Common%20vinegars%20are%20weak%20acids,especially%20when%20applied%20under%20occlusion." target="_blank" rel="noopener">cause irritation and dry out your skin</a>. Only leave the vinegar on for a minute or two before rinsing it off. If you have <a href="https://www.insider.com/guides/beauty/skincare-products-for-sensitive-skin" target="_blank" rel="noopener">sensitive skin</a>, try diluting vinegars with a little water before applying them. Chacon also recommends applying a <a href="https://www.insider.com/guides/beauty/best-moisturizer-ingredients" target="_blank" rel="noopener">moisturizer</a> after using vinegar on your skin to help combat dryness. Note: You may want to skip this method if you only want to lighten your self-tan, not remove it completely. Vinegar can remove color a little too well, so you may end up with next to no tan at all if you're not careful. <h2>4. Hop in the shower and exfoliate</h2>If you notice some streaks or dark spots on your skin, a <a href="https://www.insider.com/guides/health/treatments/cold-shower-vs-hot-shower" target="_blank" rel="noopener">hot shower</a> can help smooth out streaks and give your self-tan a more natural appearance. The combination of hot water and steam can help lighten any dark spots, tone down your overall tan, and soften your skin. <a href="https://www.aad.org/public/everyday-care/skin-care-secrets/routine/safely-exfoliate-at-home" target="_blank" rel="noopener">Exfoliating</a> with your favorite body scrub can also help smooth out streaks and lessen any discoloration. Try these exfoliation tips: <ul><li>Gently exfoliating any dark spots every two or three days can help your self-tan fade more evenly. </li><li>If you don't have any exfoliants on hand, you can try gently buffing the problem areas with a washcloth.</li><li>Avoid scrubbing too hard or too often — <a href="https://www.insider.com/how-to-exfoliate-2018-9" target="_blank" rel="noopener">exfoliants can damage your skin barrier</a>, so overusing them can potentially cause skin sensitivity, irritation, and dryness, says <a href="https://affiliate.insider.com?u=https%3A%2F%2Fskintap.com%2Fpages%2Fmeet-dr-turegano" target="_blank" rel="nofollow noopener sponsored">Dr. Mamina Turegano</a>, dermatopathologist and co-founder of<a href="https://affiliate.insider.com?u=https%3A%2F%2Fskintap.com%2F" target="_blank" rel="nofollow noopener sponsored"> Skintap.com</a>.</li></ul>Note: Oil-based body scrubs can also help break down <a href="https://www.fda.gov/cosmetics/cosmetic-products/sunless-tanners-bronzers" target="_blank" rel="noopener">dihydroxyacetone (DHA)</a>, the active ingredient in many self-tanners, but these scrubs may remove more of your tan — or even get rid of it entirely.<h2>5. Mix sugar with olive or coconut oil</h2>Fresh out of body scrub? You can <a href="https://www.insider.com/diy-body-scrub-how-to-make-it-2016-9" target="_blank" rel="noopener">try making your own</a> with just a few ingredients. Both olive oil and coconut oil are <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5796020/" target="_blank" rel="noopener">extremely moisturizing</a>, and by mixing them with sugar, you can make a homemade skin-softening exfoliant in just a few minutes. Here's what to do:1. Combine a half cup of olive or coconut oil with a quarter cup of sugar and mix until smooth.2. Add an optional teaspoon or two of <a href="https://www.insider.com/guides/beauty/vitamin-e-for-skin">vitamin E oil</a> to the mixture if you want to give your skin an added layer of protection3. Add 10 or so drops of your favorite essential oils to boost your scrub with a <a href="https://www.insider.com/guides/health/aromatherapy">relaxing or energizing fragrance</a>. Sugar scrubs <a href="https://www.insider.com/guides/beauty/best-body-scrub" target="_blank" rel="noopener">help remove dead skin cells</a> from your epidermis, the layer of skin where that absorbs self-tanner, Chacon says. Just use them sparingly — like any other exfoliant, sugar scrubs can cause skin irritation if used <a href="https://www.insider.com/signs-you-should-exfoliate-your-face-2021-7" target="_blank" rel="noopener">more than two or three times a week</a>.<h2>6. Hair removal cream</h2><a href="https://www.insider.com/guides/beauty/best-bikini-hair-removal-products" target="_blank" rel="noopener">Hair removal creams</a> such as <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB004WLKW24" target="_blank" rel="nofollow noopener sponsored">Nair</a> or <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.amazon.com%2FRemover-Veet-Removal-Sensitive-Packaging%2Fdp%2FB001KYPZ4G" target="_blank" rel="nofollow noopener sponsored">Veet</a> can help lighten or remove your spray tan. Just keep in mind they may also remove some of your hair along with it. Here's what to do: 1. Apply hair removal cream to target areas to lighten or smooth out streaks. 2. Start with a pea-sized amount for streaks and a quarter-sized amount to lighten a full self-tan. Add more as needed, in small amounts 3. Leave the cream on for no more than half the recommended time listed on the bottle, then gently wash or wipe it off.4. Keep in mind the longer you leave the cream on, the greater the chance you'll remove your hair, as well.Note: Since hair removal creams involve chemical exfoliation, they can cause irritation if you have sensitive skin.<h2>7. Bronzer</h2>If you don't have time to scrub your suddenly orange skin, you can try <a href="https://www.insider.com/guides/beauty/best-bronzer" target="_blank" rel="noopener">dusting on some bronzer</a> to tone it down. This temporary fix can help color correct your tan until you have time to try a more labor-intensive solution. <h2>Insider's takeaway</h2>If your self-tan didn't come out quite as you hoped, try not to panic — a number of household items can help lighten an orange or streaky tan, if you don't want to wait it out. Just keep in mind that using items not meant for skin can cause dryness and irritation, especially if you have sensitive skin. Make sure you rinse these remedies off completely and use a moisturizing lotion to avoid drying, Chacon says.

7 home remedies to quickly remove self-tanner, from lemon juice and baking soda to sugar scrubs

“We take APPbert <keyword id="77977" type="PERSON" weightage="20" keywordseo="Einstein">Einstein</keyword> very seriously. *stern face*”, that’s what news content start up <keyword id="2976225" type="UNKNOWN" weightage="20" keywordseo="Inshorts">Inshorts</keyword> tweeted to explain some serious bugs about some apps. Well, if that wasn’t self explanatory enough, Veet taking the laughter game to another level should. The day Obama defeated <keyword id="6434613" type="PERSON" weightage="20" keywordseo="Bush">Bush</keyword> in the US presidential election in 2008, the hair removal <a href="http://www.businessinsider.in/Indian-start-ups-now-hiring-for-non-technical-roles/articleshow/50073782.cms">brand </a>published a punchy advertisement saying “Goodbye Bush’. Believe it or not, humour is going to take you a long way. That’s the trend to follow. Gone are the days when you took a full page in a leading newspaper and published an advertisement. In the digital age, the consumers have migrated to visually driven social media like Facebook, Twitter, <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword>, <a href="http://www.businessinsider.in/Indian-start-ups-now-hiring-for-non-technical-roles/articleshow/50073782.cms">Tumblr </a>and Snapchat. While this is true that the attention span has gone down, but there are so many ways of engrossing the consumer today. 
 
Marketers have taken recourse in humour. Even <a href="http://www.businessinsider.in/Indian-start-ups-now-hiring-for-non-technical-roles/articleshow/50073782.cms">Old Spice</a>, much famed for the vintage men’s grooming products are adding fresh laughter to their campaigns. They are simply going over the top to appeal to the millennial instead of our dads. 
 At Cannes, <keyword id="33542" type="COMPANY" weightage="20" keywordseo="Burger-King">Burger King</keyword> had won Grand Prix for Media because unlike many others they had the audacity to introduce <keyword id="3021214" type="UNKNOWN" weightage="20" keywordseo="McWhopper">McWhopper</keyword> and write an open letter to rival <keyword id="14775" type="CITY" weightage="20" keywordseo="McDonalds">McDonalds</keyword> mentioning about the combination of big Mac and Whopper. 
 
With images and videos grabbing eyeballs on social media like nothing else, there are still a lot of experiments to be done. <keyword id="2494939" type="UNKNOWN" weightage="20" keywordseo="Azhar-Iqubal">Azhar Iqubal</keyword>, CEO and co-founder, Inshorts was quick to comment, “…we try to keep things punny. Right from our name to even our app updates, we try to sprinkle a tad bit of punnery in our communication with our users … we also make sure to not take it overboard.” 
 
One thing to keep in mind, never interpret sense of humours as bloopers or just puns. It’s also your own gut to laugh at yourself. Sense of humour isn’t just laughing hard, it’s also smiling to yourself silently. Think of Paperboat. The kind of campaigns they create has nothing to do with the juices they produce. Still those nostalgia laden train journeys, rainy evenings, and sunny winter afternoons would surely make you smile. 
 
"The <a href="http://www.businessinsider.in/Indian-start-ups-now-hiring-for-non-technical-roles/articleshow/50073782.cms">element of humour</a> has always been a key ingredient for any brand as it transcends the target group, age and gender divide,” said <keyword id="3648158" type="UNKNOWN" weightage="20" keywordseo="pawan-hora">Pawan Hora</keyword>, of a leading media consultancy firm. “It was not utilised to its core in the yesteryears with an exception being the 'Roshni deta bajaj' or 'ECE bulb jingle' but in today's scenario every brand, especially the start ups have realised its true potential and are using it as very potent tools to reach out to the end audience. It also has to do with the fact that today's generation uses a lot more humour in their daily lingo and a casual chit chat or a colloquial terminology has more chances of creating ripples in the mind set of an average consumer.” 
 
Also, amidst the clutter of so many brands, if played well, humour can make you stand out. A brilliant <a href="http://www.businessinsider.in/Indian-start-ups-now-hiring-for-non-technical-roles/articleshow/50073782.cms">case study</a> could be <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>. They created a lot of media buzz a few years back with getting kids to act as adults, exhibiting various story boards of human life and weaving the element of e-commerce in it that tickle the funny bone for almost anyone who saw these advertisements. 
 It registered well with the audience and got the creative agencies a lot of appreciation as well. Now, when the company is going through tough times viz-a-viz heightened competition from players like <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and a depleting loyalty base, they have again gone back to the tried and tested formula of humour with a few different story boards and kids acting as adults. The rise of web based content platforms like TVF and <keyword id="1875393" type="UNKNOWN" weightage="20" keywordseo="AIB">AIB</keyword> and the kind of brand associations they draw also bear testimony to the fact. “Humour was, is and will be the best way to have that much needed recall value,” infers Hora.

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You Searched For "Veet" and got 6 results

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