The baby pygmy hippo, with its glassy skin and pink cheeks, has become a new muse for beauty conten…

TikTok's 'Mucinex method' claims guaifenesin in cough medication helps fertility by thinning cervic…

"Airport tray aesthetic" is taking off on TikTok. Here's what it is ... and what the TSA thinks abo…

These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…

Companies are leaning into the destination dupes trend, promoting Paris over Bruges or Ljubljana in…

A new aesthetic or core circulates on social-media feeds every couple of weeks, pressuring consumer…

A light-hearted video was hijacked by Andrew Tate and subjected to misogyny. An employment lawyer s…

Racewalker Priyanka Goswami has faced backlash after sharing a video with an air conditioner amid a…

TikTok's publishing company, 8th Note Press, is teaming up with independent publisher Zando to prin…

Social media users are deploying a classic defense mechanism for their election anxiety.

Some Gen Z users have grown tired of the constant product promotion on social media and are turning…

Many people are flaunting their bent pinkies online, a modern issue that is the direct result of ex…

The 4B movement started in South Korea as a response to sexism, violence, and a debate over birth r…

My son is 15, and we have a really open communication. Part of it is thanks to social media. We sha…

Platforms like Kalshi and Polymarket are reshaping election analysis through prediction markets, an…

A celebrity stylist told Business Insider that bows are going to be a statement trend next season, …

The "pay off each other's debt" trend is taking off on TikTok, with people offering views and engag…

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…

This year, bottle smashing videos took over TikTok. But the trend for watching people break stuff d…

Gen Z's beloved checker-print fabrics and cowboy decor are just a new take on millennials' favorite…