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<ul><li><keyword id="541988" type="General" weightage="20" keywordseo="snapdeal" source="Orion">Snapdeal</keyword>’s IPO consists of a fresh issue of ₹1,250 crore.</li><li>The company plans to set up offline centers through offline stores and new franchises.</li><li>It also wants to invest and set up new Power Brands, which is owned by the company but manufactured by someone else.</li></ul>Indian ecommerce giant Snapdeal is now looking to set up offline distribution network, the company revealed in its preliminary paperwork for its initial public offering (IPO). Snapdeal’s IPO consists of fresh issue of ₹1,250 crore and offer for sale of over 3 crore equity shares.<br /><br />The company, in the draft red herring prospectus (DRHP), has highlighted that “a successful value ecommerce player with an omni-channel presence will be able to capture shoppers’ mindshare across both online and offline channels.”<br /> <br />Value ecommerce brands are companies that offer affordable products. Snapdeal already competes with online-only players the likes of Amazon and Flipkart, but it will enter into competition with offline value retailers like V Mart, Future Retail and D Mart.<br /><br />    <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408070" hostid="261"></div><br />As a part of its expansion plan, the company will create distribution channels through offline stores, existing neighbourhood stores as well as new franchises. This will help the company increase the customer’s trust in the brand and allow them to try the product before purchase. <br /><br />According to a Redseer report, the majority of India’s overall value lifestyle retail segment sales happen offline and most of it is unorganised and unbranded. The top 15 offline retailers had a combined annual revenue of approximately $5.5 billion in the fiscal year 2020, which accounted for less than 6% of the overall value lifestyle retail market. <br /><br />“The market is very fragmented, with the top retailers accounting for only a fraction of the overall market,” the management consultancy firm noted, highlighting that there is a large headroom for revenue growth in this segment.<br /><br />Snapdeal, while citing the RedSeer report, also noted that they would not have to worry about delivery reliability, return experience, shipping costs and user interface in the offline value distribution.<br /><br />Snapdeal also wants to invest and set up new Power Brands, where the company owns the intellectual property of the brand but licences to third-party sellers for manufacturing. It already has 13 such power brands, including mens grooming brand MoochWale, watches brand David Miller, healthcare brand 9+ lives.<br /><br />These brands made up for 5.6% of all purchases on Snapdeal between April to September 2021.<br /><strong><br />    </strong>  <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408047" hostid="261"></div><strong>SEE ALSO</strong><br /><a href="https://www.businessinsider.in/science/health/news/covishield-vaccine-not-as-effective-after-three-months-so-consider-booster-shot-says-lancet-report/articleshow/88404738.cms" data-type="tilCustomLink">Lancet article makes a case that those who took Covishield vaccine need booster shots</a><br /><br /><a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a><br /><br /><a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a><br />

Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion

<ul><li>  The IPO was open for subscription from December 14 to December 16.</li><li>The company announced the allotment of IPOs yesterday, December 21.</li><li>Initiation of refund procedure or unblock of amount in a bank account will begin from today, December 22.</li></ul>If you had applied for Chennai-based <keyword id="802403" type="General" weightage="20" keywordseo="data-patterns" source="Orion">Data Patterns</keyword>’ public issue, an electronic solutions provider for the defence and aerospace segment, the share allotment has already been done. The company announced the allotment of the initial public offering (IPO) yesterday, December 21.<br /><br />The company received huge demand from investors, who had oversubscribed the IPO by 119.62 times. <br /><br />If you have not checked whether you received the IPO allotment or not, click <a href="https://linkintime.co.in/MIPO/Ipoallotment.html">here</a>. <br /><br />For those who checked and have not been allotted the shares of Data Patterns — the initiation of refund procedure will begin from today, December 22.<br /><table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Initiation of refunds<br /><br /></td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 22<br /><br /></td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Credit of shares to demat account<br /><br /></td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 23<br /><br /></td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">IPO listing date<br /><br /></td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 24 <br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br />Once the IPO result is released, all the applicants who got allotment will receive the share in their demat account on the date of listing. And the rest, who unfortunately didn’t get the allotment will receive their IPO refund on/before the end date of mandate. <br /><br />Usually, with the registered phone number on the investment platform, every applicant gets a message when shares are blocked and unblocked in their bank account. This indicates if one has received the IPO allotment or not.<br /><br />Most of you would have received a request for UPI ID while completing IPO transaction. After the submission, investors will receive a validity period. The IPO amount which is blocked in an investor account usually gets unblocked one day later the IPO allotment or before the end of the validity period. <br /><br />Here is the screenshot of an IPO mandate after the transaction is made through the UPI ID that has the validity period of the IPO. <br />      <div type="image" title="zerodha refund" height="900" width="1200" msid="88431992" hostid="261"></div><br />SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/check-out-snapdeal-top-executives-like-kunal-bahl-rohit-bansal-salary-for-year-2021/slidelist/88426612.cms">Snapdeal cofounders Kunal Bahl and Rohit Bansal will take home up to ₹5 crore in salaries from this year</a><br /><br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/shares-of-metro-brands-disappoints-ipo-investors/articleshow/88424674.cms">Metro Brands debuts on a negative note with a 12.8% discount</a><br />

Not received Data Patterns’ IPO refund? Here are the things you should know about

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Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion

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