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Aditya Birla Fashion and Retail now owns stakes in brands Sabyasachi, Tarun Tahiliani and Shantanu and Nikhil

Style of today has many facets and hates to be in confinement. It changes with one’s evolution, which keeps the world guessing what’s next. Weaving these reflections of style together Blenders Pride Fashion Tour 2016 arrived in Gurgaon. The most definitive expression of style and good taste, now in its 12th edition, Blenders Pride Fashion Tour dazzled the millennium city, showcasing multiple reflections of style. The evening was an eclectic mélange of stylish designs and eccentric beats presented by ace designers <keyword id="954" type="PERSON" weightage="20" keywordseo="Rajesh-Pratap-Singh">Rajesh Pratap Singh</keyword> and <keyword id="122083" type="UNKNOWN" weightage="20" keywordseo="Shantanu-Nikhil">Shantanu &amp; Nikhil</keyword>. 
 Present as showstpper were <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> diva <keyword id="710" type="PERSON" weightage="100" keywordseo="Sonam-Kapoor">Sonam Kapoor</keyword> and <keyword id="467200" type="UNKNOWN" weightage="100" keywordseo="Aditya-Roy-Kapoor">Aditya Roy Kapoor</keyword>. Sonam Kapoor at her stylish best charmed everyone in a Shantanu &amp; Nikhil design while Aditya Roy Kapoor looked dapper in a Rajesh Pratap Singh outfit. 
 
Designer Rajesh Pratap Singh’s collection blends traditional American university look with the modern Indian outlook. It plays with beautiful contrasts, encompassing the hi-tech with the low-tech, the opaque with the sheer, and the structured with the fluid. Blenders Pride Fashion Tour, with its core theme as multiple reflections of style is the perfect association. 
Whereas Shantanu &amp; Nikhil’s was a strong fusion among the past, present and the future. The collection is in every way rebellious and is pure innovative fashion. 
 Blenders Pride Fashion Tour showcased a thrilling and unique collaboration wherein the ace designers showcased their stunning designs to eccentric beats curated by Grain aka <keyword id="499513" type="PERSON" weightage="20" keywordseo="Gaurav-Raina">Gaurav Raina</keyword>, known for his edgy techno electronica music, with an eclectic mix of musicians and singers, <keyword id="131958" type="PERSON" weightage="20" keywordseo="Monica-Dogra">Monica Dogra</keyword> and Curtain Blue. The Delhi Drum Club and <keyword id="822365" type="PERSON" weightage="20" keywordseo="Ankur-Tewari">Ankur Tewari</keyword> provided an amazing surprise emerging from the crowd and creating an incredible spectacle.

Sonam Kapoor and Aditya Roy Kapoor were on a ‘ramp’age at the Blenders’ Pride Fashion Tour in Gurgaon

It was the second last week of March and there was a nip in the air. The top of <keyword id="79652" type="UNKNOWN" weightage="20" keywordseo="Qutub-Minar">Qutub Minar</keyword> shimmered in the odd moonlight. Frequent airplane movement would suddenly punctuate the rhythm of the evening. 
 On the note of <keyword id="719382" type="COMPANY" weightage="100" keywordseo="Airbnb">Airbnb</keyword> launching a brand new initiative, the country’s who ’s who have gathered at <keyword id="3089086" type="UNKNOWN" weightage="20" keywordseo="Qla">Qla</keyword>, the offbeat restaurant at Delhi’s <keyword id="195857" type="CITY" weightage="20" keywordseo="Mehrauli">Mehrauli</keyword>, an area well known for the Qutub. The soiree began an hour late. While the guests reveled in the company of socialites and overflowing champagnes, the terrace of Qla was all set to witness the history. 
 What everybody knew was a fashion show by designer duo that is scheduled to take place. What they didn’t know were the surprises that were in store. The terrace lit in the neon of Airbnb stories was filled till capacity. <keyword id="3849" type="PERSON" weightage="20" keywordseo="mandira-Bedi">Mandira Bedi</keyword>, the emcee for the evening introduced the guests to the main theme. While she hinted at the ‘surprise’ at the end as showstopper, guests were left to guess. And then began the fashion show of <keyword id="2299" type="PERSON" weightage="100" keywordseo="Shantanu">Shantanu</keyword> and <keyword id="2300" type="PERSON" weightage="20" keywordseo="Nikhil">Nikhil</keyword>. 
 The designer duo’s collection is known for its simplicity and elegance. Playing on black, grey, white, off white and yellow – Shantanu and Nikhil have created a collection loaded with style-smart silhouettes, elegant cuts and fine detailing. While we aren’t sure if this is a new collection, there was ample of double breasted <keyword id="1348418" type="PERSON" weightage="20" keywordseo="Jodhpuri">Jodhpuri</keyword> jackets, wide pants and the signature angular draped kurtas. 
 And as the guests waited in baited breath for the surprise, the show stopper was none other than <keyword id="1757034" type="PERSON" weightage="100" keywordseo="Brian-Chesky">Brian Chesky</keyword>, the founder of Airbnb. <keyword id="18875" type="PERSON" weightage="20" keywordseo="Brian">Brian</keyword> Chesky is among the people who have revolutionized how the world holidays. Wearing a black double breasted Jodhpuri jacket, the CEO looked dapper. 
 
With his signature smile, Brian was the perfect choice for show stopper. Soon after, Brian got back to business. He announced Airbnb’s Trips platform in New Delhi. Trips currently have over 800 active Experiences available, with bookers from over 73 different countries giving 91% of Experience bookings a 5-star rating. 
 
 
Trips brings together where you stay, what you do and the people you meet all into one place, and is all powered by locals. For visitors, Trips is a way to experience a different side of the city, immersing themselves in communities through the eyes of locals. For cities, it can help to diversify tourism away from busy city centers. It also allows local people to participate and benefit from tourism by sharing their interests and passions, while enabling them to make a little extra money.

Airbnb CEO Brian Chesky walked the ramp for designer duo
Shantanu and Nikhil

Changing the way the world holidays, <keyword id="719382" type="COMPANY" weightage="100" keywordseo="Airbnb">Airbnb</keyword> just launched its new <keyword id="6428753" type="ORGANIZATION" weightage="20" keywordseo="trips">Trips</keyword> platform in New Delhi, adding 15 bookable local experiences to the thousands of homes available to stay in. Launched in November 2016, Airbnb Trips currently has over 800 active Experiences available, with bookers from over 73 different countries giving 91% of Experience bookings a 5-star rating. 
 
Trips brings together where you stay, what you do and the people you meet all into one place, and is all powered by locals. For visitors, Trips is a way to experience a different side of the city, immersing themselves in communities through the eyes of locals. For cities, it can help to diversify tourism away from busy city centers. It also allows local people to participate and benefit from tourism by sharing their interests and passions, while enabling them to make a little extra money. Trips is also a great way for local residents to discover new things to do and meet new people. 
 
Within the Trips platform, Experiences offer unprecedented access to local passions and interests guided by the people who make communities unique. . While Places include recommendations from local experts on the hidden gems that only locals know about, Meet Up events offer a chance to socialize with locals and other travelers. 
 With 15 Experiences now available and more rolling out in Delhi in the coming weeks, travelers can experience the <keyword id="6374782" type="UNKNOWN" weightage="20" keywordseo="journey">journey</keyword> of a couture ensemble with celebrity designer duo, <keyword id="2299" type="PERSON" weightage="20" keywordseo="Shantanu">Shantanu</keyword> and <keyword id="2300" type="PERSON" weightage="20" keywordseo="Nikhil">Nikhil</keyword>, at their Delhi workshop, see how to build a better community with <keyword id="4314129" type="UNKNOWN" weightage="20" keywordseo="clothes-box-foundation">Clothes Box Foundation</keyword> or learn how to drape a sari in twenty different ways. Below are some of the New Delhi Experiences that guests can book today: 
 
Journey of Couture 
Shantanu and Nikhil, one of the leading designer duos in the Indian fashion industry, will take participants through a creative journey of style, where they will see an innovative blend of architecture and design expressed through couture. Guests will have a candid tête-à-tête with a couture garment, seeing its evolution from ideation and design to a final showcase on the runway at the duo’s Noida workshop. 
 
Shadow and Light Delhi’s jazz-classical duo, <keyword id="948741" type="PERSON" weightage="20" keywordseo="Anindo-Bose">Anindo Bose</keyword> and <keyword id="4314127" type="UNKNOWN" weightage="20" keywordseo="pavitra-chari">Pavitra Chari</keyword> of Shadow and Light, will host a three-hour session of songwriting and music production for their guests. Sharing their own experience of writing original songs, guests can get inspired by the enchanting blend of Classical Indian and Western music. 
  
Vintage Viewfinders Aditya, a professional photographer for over three decades, will give guests a tour of his museum, <keyword id="4314130" type="UNKNOWN" weightage="20" keywordseo="museo-camera">Museo Camera</keyword>, which showcases over 1500 cameras. After treating his guests to a cup of chai, he will walk them through the transition photography has seen over the last 170 years, unravel stories of the most iconic cameras and more. Guests can take home a salt print of a desired image with them. 
 
Sufi Gospel <keyword id="6370093" type="PERSON" weightage="20" keywordseo="Sonam-Kalra">Sonam Kalra</keyword>, multi award-winning singer with a formal training in Indian Classical and Western music, will host a two hour session where the participants will learn about the origins of the Sufi Gospel project followed by a private listening session where they can witness the musicians in action. 
 
The Delhi community, including individuals, professional tour guides and travel agencies willing to host a unique and exclusive Experience, can request to list it <a href="https://www.airbnb.co.in/host/experiences">here</a>.

Here’s how Airbnb ensuring not robots but people will lead the future

New Delhi, India's top billionaires, including Gautam Adani and Sunil Bharti Mittal, mega stars from film industry such as Amitabh Bachchan and Shahrukh Khan and cricketing icons from Sachin Tendulkar to M S Dhoni are among those invited for pre-wedding celebrations of Mukesh Ambani's youngest son, Anant early next month. Ahead of the wedding ceremony in July, guests from around the world have been invited to three-day pre-wedding festivities beginning March 1, at Gujarat's Jamnagar, which houses Ambani's mega oil refineries. Anant Ambani, the youngest of the three children Mukesh Ambani and Nita Ambani have, is set to marry Radhika Merchant - the younger daughter of <keyword id="20720133" type="General" weightage="20" keywordseo="viren-merchant" source="keywords">Viren Merchant</keyword>, CEO of Encore Healthcare, and entrepreneur Shaila Merchant. With Jamnagar not having five-star hotels, ultra-luxury tents housing best of facilities, including tiled bathrooms are being erected for the guests. The guest list includes international business leaders like Meta CEO Mark Zuckerberg, Microsoft founder Bill Gates, Alphabet CEO Sundar Pichai, Adobe CEO Shantanu Narayen, Walt Disney CEO Bob Iger, BlackRock CEO Larry Fink, Adnoc CEO Sultan Ahmed Al Jaber, and EL Rothschild chair Lynn Forester de Rothschild, sources said. Indian business magnates invited include Gautam Adani and family, Tata Sons chairman Natarajan Chandrasekaran , Aditya Birla Group Chairperson Kumar Mangalam Birla, and his family, Godrej family, Infosys chairman Nandan Nilekani, RPSG Group head Sanjiv Goenka, Wipro's Rishad Premji, banker <keyword id="19998917" type="General" weightage="20" keywordseo="uday-kotak" source="keywords">Uday Kotak</keyword>, vaccine maker Serum Institute of India CEO Adar Poonawalla, Airtel chairman Sunil Mittal, Hero's Pawan Munjal, Roshni Nadar of HCL, Zerodha co-founder Nikhil Kamath, entrepreneur Ronnie Screwvala and Sun Pharma's Dilip Sanghi. Top cricketers, including Sachin Tendulkar and family, MS Dhoni and family, Rohit Sharma, K L Rahul, Hardik and Krunal Pandya and Ishan Kishan too are on the invitee list. <keyword id="19897820" type="General" weightage="20" keywordseo="bollywood" source="keywords">Bollywood</keyword> will be represented by mega stars Amitabh Bachchan and family, Abhishek and Aishwarya Rai Bachchan, Shahrukh Khan and family, Amir Khan, Salman Khan, Akshay Kumar and Twinkle Khanna, Ajay Devgn and Kajol, Saif Ali Khan and family, Chunky Pandey, Ranveer Singh and Deepika Padukone, Ranbir Kapoor and Alia Bhatt and <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword> and Katrina Kaif. Madhuri Dikshit and Sriram Nene, Aditya and Rani Chopra, Karan Johar, Boney Kapoor and family, Anil Kapoor and family, <keyword id="19946417" type="General" weightage="20" keywordseo="varun-dhawan" source="keywords">Varun Dhawan</keyword>, Sidharth Malhotra, Shraddha Kapoor and Karisma Kapoor, Rajnikanth and family are are on the invitee list. The three-day-long event will be themed, according to 'Event Guide' sent to the invitees. Chartered flights have been arranged to ferry guests from Delhi and Mumbai to Jamnagar and back. Guests are expected to arrive by mid-day on March 1. Hollywood pop-icon Rihanna, along with Diljit Dosanjh and others, will enthrall the guests with their performances. Day 1 celebrations are called 'An Evening in Everland' where guests are expected to wear elegant cocktail attire. Day 2 will host 'A Walk on the Wildside' with 'jungle fever' being the suggested dress code. It is set to be held outdoors in the Ambanis' animal rescue centre in Jamnagar. The guests will then proceed to 'Mela Rouge' which will be a potpourri of desi activities and the guests will wear their favourite south Asian attires. For Day 3, two events - 'Tusker Trails' and 'Hashtakshar' are planned. The first event will be an outdoor affair where the guests will enjoy the natural beauty of Jamnagar and for the last and final event, they'll be dressed in 'heritage Indian Wear'. All the guests will be provided with personal laundry services, saree drapers and other custom assistance, the nine-page event guide said.

Billionaires to Bollywood: All invited to Anant Ambani's pre-wedding festivities

<ul><li>Aditya Birla Fashion &amp; Retail (ABFRL) recently bought Reebok’s India operations and brands like the House of Masaba.</li><li>Now, the company says that it will set up a new subsidiary that will directly sell to the consumer (D2C) the way Thrasio, Mensa and 10Club do.</li><li>Shares of ABFRL have surged 76% in the last one year.</li><li>The story has been corrected to reflect that the new D2C unit will not be a marketplace like Ajio or Tata Cliq, as mentioned earlier.</li></ul>After a series of partnerships with some of India’s top designers of ethnic fashion like Shantanu &amp; Nikhil, Tarun Tahiliani, <keyword id="667" type="General" weightage="20" keywordseo="ritu-kumar" source="Orion">Ritu Kumar</keyword> and <keyword id="8264" type="General" weightage="20" keywordseo="sabyasachi" source="Orion">Sabyasachi</keyword>, <keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> (ABFRL) is preparing to go directly to the consumer. The company has said that the new entity will build “a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments” Kumar Mangalam Birla, one of India’s top billionaires with a <a href="https://www.forbes.com/sites/aayushipratap/2022/02/03/indian-billionaire-gautam-adani-becomes-asias-richest-person/?sh=7e7df8744d92">net worth of $90 billion</a>, is ready to take the next big stride into online retail. The board of ABFRL has approved the setting up of a new D2C subsidiary. The retailer has had a bunch of brands for a while but in the last two years, it’s been busy stacking up outfits from some of the top designers of wedding attire. Birla’s recent pacts with designers of ethnic wear <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Acquisition year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% stake in acquired firm </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jaypore &amp; TG Apparel &amp; Décor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shantanu &amp; Nikhil (S&amp;N) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Finesse Designs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sabyasachi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarun Tahiliani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.5% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <keyword id="13104055" type="General" weightage="20" keywordseo="what-is-d2c" source="Orion">What is D2C</keyword>? Direct to consumer is when a brand sells their products directly to consumers without selling through any third party retailers, wholesalers etc. Some of the popular D2C brands in the market are MyGlamm, Mamaearth, Wow Skin Science, BoAT, and Go Noise and the number of these brands in India has more than doubled in the last two years, according to consulting firm Bain and Company. Platforms selling D2C brands include Meesho, Tata Cliq, Myntra, Nykaa and Ajio. However, ABFRL’s business model will be similar to the New York-based e-commerce player Thrasio, which acquires small merchants and brands listed on Amazon marketplace. Thrasio has acquired more than 100 third party sellers or fulfilled by Amazon (FBA) businesses and is valued at $6 billion. Indian players like 10Club, Mensa Brands (founded by Myntra's former CEO Ananth Narayanan) and GlobalBees (founded by FirstCry founder Supam Maheshwari and Edelweiss' former executive Nitin Agarwal) have garnered the interest of investors. Notably, Mensa Brands is the <a href="https://www.businessinsider.in/business/startups/news/former-myntra-ceo-started-mensa-brand-in-may-and-its-already-worth-a-billion-dollars-with/amp_articleshow/87735832.cms">youngest Indian startup</a> to be valued over a billion dollars and 10Club raised the <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/amp_articleshow/83978841.cms">largest seed round</a> in Asia, last year. Even Thrasio is not willing to let go off this opportunity. The company will be looking to invest <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-aggregator-thrasio-will-invest-half-a-billion-dollars-in-buying-indian-brands/amp_articleshow/88894791.cms">half a billion dollars</a> in the Indian market over the next few years. The combined revenue of all D2C retailers in India was $3 billion in 2020, and is likely to be $35 billion by 2025, according to a recent report by O3 Capital. However, ABFRL’s statement pegged the D2C opportunity at a whopping $100 billion by 2025. <div type="image" title="aditya birla fashion stocks" height="900" width="1200" msid="89347682" hostid="261"></div>Now, ABFRL has been selling fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and many others through over 3,000 stores, for a while now. More recently ⁠— aside from the a series of pacts with makers of top dollar designer outfits ⁠— the company has also bought a <a href="https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aditya-birla-fashion-to-buy-51-stake-in-masaba/articleshow/88892651.cms">51% stake in House of Masaba</a> (a clothing and cosmetics brand), and sportswear brand Reebok’s India operations. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Categories </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brands sold by Aditya Birla Fashions </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luxury </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Collective, Ralph Lauren, Shantanu &amp; Nikhil, Sabyasachi, Tarun Tahiliani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Super Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Simon Carter, Hackett, Ted Baker, Jaypore, Polo </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Louis Philippe, Allen Solly, VanHeusen, American Eagle </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sub-premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Peter England, Forever 21 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Value </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pantaloons, People </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mass </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Style Up </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>With this business proposition, Aditya Birla is looking to mint money out of the extensive ecommerce offerings created by Jeff Bezos through Amazon, Walmart through Flipkart, Mukesh Ambani and the Tata Group. Birla will use brands like these to sell the D2C brands it acquires to sell online. Ambani’s Reliance Retail has also been making big investments in e-tail including Ajio, a six-year old online marketplace that makes a bulk of its revenue from sale of fashion clothing. Tata’s product is called Tata Cliq, which sells products from Westside, Shoppersstop and other brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/textile-cigarette-metal-and-electric-batteries-sectors-stocks-up-budget-day/articleshow/89346157.cms">Textile, cigarette makers and others sector stocks that rallied since budget speech</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gautam-adani-and-mukesh-ambani-are-now-richer-than-facebooks-mark-zuckerberg/slidelist/89338118.cms">Forbes shows Adani and Ambani are now richer than Facebook’s Mark Zuckerberg</a>

Birla has the best wedding suits stacked up and he wants them displayed on your phone

<keyword id="1757034" type="PERSON" weightage="100" keywordseo="Brian-Chesky">Brian Chesky</keyword>, CEO of home-share booking site <keyword id="719382" type="COMPANY" weightage="100" keywordseo="Airbnb">Airbnb</keyword>, met Indian PM <a href="http://www.businessinsider.in/topic/Narendra-Modi">Narendra Modi</a> to discuss company’s plan to attract more <keyword id="70855" type="COMPANY" weightage="20" keywordseo="Travellers">travellers</keyword> from Airbnb community to India. 
 
Also read: <a href="http://www.businessinsider.in/airbnb-ceo-brian-chesky-walked-the-ramp-for-designer-duoshantanu-and-nikhil/articleshow/57734743.cms">Airbnb CEO Brian Chesky walked the ramp for designer duo Shantanu and Nikhil</a> 
 
"Today, I had the pleasure to meet Prime Minister Modi and discuss bringing more visitors from the <a href="http://www.businessinsider.in/Airbnb-worth-30-billion-takes-a-first-step-toward-becoming-a-full-service-travel-company/articleshow/55486016.cms">Airbnb</a> community to India. Nearly 9 million people visit India every year, and we think we can help India eventually double this number," said his Facebook post. 
 
Also read: <a href="http://www.businessinsider.in/heres-how-airbnb-ensuring-not-robots-but-people-will-lead-the-future/articleshow/57734832.cms">Here’s how Airbnb ensuring not robots but people will lead the future</a> 
 
He added that the company hopes to create hundreds of thousands of host entrepreneurs, including 50,000 over the next 2 years. 
 
"We aim to distribute travel to a variety of destinations in the country for heritage and spiritual visits, and also help provide housing for the many festivals in India," Chesky said. 
 
Also read: <a href="http://www.businessinsider.in/Here-are-the-big-changes-Airbnb-is-making-to-keep-racism-and-discrimination-off-its-platform/articleshow/54196971.cms">Here are the big changes Airbnb is making to keep racism and discrimination off its platform</a> 
 
He added that in 10 years, India will be one of the largest communities worldwide, adding that his visit was as good as he could have imagined. 
 
“India is a truly magical place, and with a major emphasis on community and family, it is perfect for fostering Airbnb's mission to create belonging anywhere,” Chesky added. 
 
(Image source: Facebook)

Airbnb CEO Brian Chesky meets Modi to discuss business

<keyword id="2763516" type="UNKNOWN" weightage="20" keywordseo="Amazon-India-Fashion-Week">Amazon India Fashion Week</keyword> has just kicked off in Delhi. If you aren’t amongst the ‘many’ who eat and drink fashion, there is no harm for you to think that what the hell is happening at the JLN stadium in south Delhi. Well, to brief you, one of the biggest fashion extravagances in the country has ensued. 
 
So how many fashion weeks happen in the country? That’s countless. While the prominent ones would be 10-12. India Beach Fashion Week at Goa just concluded last week. It is India’s only resort wear fashion week at the moment. Worldwide, <keyword id="71187" type="COMPANY" weightage="20" keywordseo="Wikipedia">Wikipedia</keyword> counts, there are 138 fashion weeks. So it would take you a little more than 2 years to complete watching each fashion week in your lifetime. While Februray – March and September –October are the major seasons for fashion weeks as these set the trend prior to the season, there is also FDCI’s popular India Couture Week in Delhi that takes care of the elite wardrobes. 
 However in Indian context, there is a hierarchy. Lakme Fashion Week in Mumbai and Amazon India Fashion Week in Delhi (formerly <keyword id="61798" type="UNKNOWN" weightage="20" keywordseo="Wills-India-Fashion-Week">Wills India Fashion Week</keyword>) are the primary platforms for ace designers. These are the fashion weeks where you would find Shantanu - Nikhil, Shaina NC, Anupamaa Dayal, <keyword id="850" type="PERSON" weightage="20" keywordseo="Malini-Ramani">Malini Ramani</keyword>, <keyword id="23208" type="PERSON" weightage="20" keywordseo="Rina-Dhaka">Rina Dhaka</keyword>, Abraham -Thakore and other prominent designers unveiling their newest collections. These are the ones where the editors of largest fashion magazines and buyers of biggest stores attend. 
While most Indian fashion weeks in other cities are raw talents coming of age, the ongoing Amazon India Fashion Week has already created a niche. 
 
Which season is it now? 
In case you are frowning about Amazon India Fashion Week Autumn Winter (A/W) and doubting the organizers’ sense of geography, when Delhi is recording 26 degree Celsius, let me tell you, fashion is always six months ahead of its calendar. So the collection unveiled now would take a minimum window of five months to reach the stores. It’s depending on the trends this season; the big brands would start working on their winter collections. 
 
How does it feel to be at the show? 
In most fashion weeks in India, there would be two-three ‘Main Stage Area’. So when a show ends at one ramp, the next show is scheduled at the other. This is done to make sure there is enough time to prepare the ramp. 
 
While the ramp is a flat platform, arranging the lights, choreographing the walk of models and of course the entire set up take time. Seated at the second or front row of a fashion week is a privilege enjoyed by media, celebrities VIPs and socialites. 
 
The entire event is an organized chaos. If you find a show starting sharp at time, you need to know that show has no future. Shows generally start 15-20 minutes late and even an hour later than the scheduled. The first thing you need to figure out is which gate is permitting which guests. If you are a VIP and want to sneak in from Media gate, you won’t be allowed. The bouncers are made sure to be ‘too rude’ to handle the crowd. 
 
How do fashion weeks in India make money? Now here comes the real question. While some fashion weeks have ticketing facilities where guests can buy passes, the popular ones don’t offer such easy avenues of entry. The main source of money for any fashion week is of course the sponsors. This season of Amazon India Fashion Week has ben sponsored by Amazon, Maybelline, Nexa, Suthol, <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">Vivo</keyword>. You can well imagine the kind of money that has been invested. 
 
And then there are buyers. So if you visit a fashion week, you would see a lot of exhibition stores. And these stores need to pay the organizers to get a stall. It’s just like any other exhibition. And then there are the designers who need to pay a participation charge. 
So you can plan your fashion week now. Tell us about your doubts on earning money. Let us solve them.

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