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<keyword id="10926" type="General" weightage="100" keywordseo="reliance" source="Orion">Reliance</keyword> Consumer Products Limited, the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited, on Tuesday announced a strategic partnership with Sri Lanka-headquartered <keyword id="16311795" type="General" weightage="80" keywordseo="maliban" source="Orion">Maliban</keyword> Biscuit Manufactories (Private) Limited (Maliban). Maliban, a biscuit manufacturer, is well known for last 70 years for its range of quality products including biscuits, crackers, cookies and wafers. In addition, the company has expanded its products reach to global markets and exports to over 35 countries across five continents. "With a leading market position, Maliban has deep-rooted heritage and credibility. With this strategic partnership between RCPL and Maliban, we will not only be strengthening our FMCG portfolio through a great brand but will also be able to offer an excellent value proposition through quality products to our Indian consumers," said <keyword id="617730" type="General" weightage="50" keywordseo="isha-ambani" source="Orion">Isha Ambani</keyword>, Executive Director, Reliance Retail Ventures, in a release. "Being the custodian of several widely known global brands in India, Reliance is well-positioned to further expand the excellent consumer equity and reach that Maliban has built over 70 years," Isha Ambsaid. The vision of Reliance's FMCG arm is to bring to Indian consumers a bouquet of domestic and globally recognised consumer brands and product choices that offer superior value proposition with exceptional quality. It launched its packaged consumer products brand, 'Independence' in December 2022 and is creating a distinct and dedicated retail distribution network for its fast-expanding FMCG portfolio. <keyword id="6865480" type="General" weightage="50" keywordseo="rrvl" source="Orion">RRVL</keyword>, through its subsidiaries and affiliates, operates more than 16,500 own stores and partners with over 2 million merchants across Grocery, Electronics, Apparel, Pharmacy, lingerie, home and furnishing, beauty and personal care. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/godrej-consumer-products-q3-profit-rises-3-5-to-546-crore/articleshow/97485680.cms">Godrej Consumer Products Q3 profit rises 3.5% to ₹546 crore</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/india-emerged-as-global-ma-hotspot-in-2022-bain-company-report/articleshow/97490051.cms">India emerged as global M&amp;A hotspot in 2022: Bain &amp; Company report</a>

Reliance Consumer Products enters into strategic agreement with Sri Lankan biscuit maker Maliban

Two <keyword id="10926" type="General" weightage="80" keywordseo="reliance" source="Orion">Reliance</keyword> group firms - Reliance Consumer Products Ltd (RCPL) and Reliance Retail Ventures Ltd (RRVL) - have announced an open offer to acquire a 26 per cent additional stake in <keyword id="8109735" type="General" weightage="80" keywordseo="lotus-chocolate" source="Orion">Lotus Chocolate</keyword>. The firms will together acquire 33.38 lakh shares of <keyword id="71296" type="General" weightage="100" keywordseo="lotus" source="Orion">Lotus</keyword> Chocolate from the open market at a fixed price of ₹115.50 per share, said a notice by DAM Capital, which is managing the offer. The offer will aggregate to a total consideration of ₹38.56 crore over the full acceptance, said an open offer-detailed public statement shared by the company with stock exchanges on Thursday. The open offer starts on February 21 and closes on March 6, said the public notice. Shares of Lotus Chocolate, which manufactures chocolates, cocoa products and cocoa derivatives, had on Thursday closed at ₹149.35 apiece, which was the highest price in the last three months. RCPL is the FMCG arm and a wholly-owned subsidiary of RRVL. The open offer follows RCPL's announcement last week for the acquisition of 51% stake of the paid-up equity share capital of Lotus from the current promoter and promoter group at a price of ₹113 per share aggregating to ₹74 crore. After that, RCPL made a public announcement to acquire 26% stake in Lotus in accordance with the SEBI Takeover Regulations. RRVL is a subsidiary of Mukesh Ambani-led Reliance Industries and is the holding company of all the retail businesses under the <keyword id="6484187" type="General" weightage="50" keywordseo="ril" source="Orion">RIL</keyword> group. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/jio-5g-services-are-now-available-across-72-indian-cities/articleshow/96788447.cms">Jio 5G services are now available across 72 Indian cities</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/lt-rvnl-ril-and-other-stocks-in-focus-on-friday/articleshow/96780357.cms">Sensex, Nifty50 to open flat amid concerns of further rate hikes – L&amp;T, RVNL, RIL and other stocks in focus on Friday</a>

Reliance makes open offer to acquire 26% stake in Lotus Chocolate

New Delhi, Dec 26 () Richest Indian Mukesh Ambani's Reliance Retail, which runs the country's largest chain of neighbourhood supermarket stores and consumer electronics outlets, has been valued at USD 34 billion (Rs 2.4 lakh crore) in a proposed share-swap scheme for shareholders.
 Reliance Retail's shareholders have will get one share of its listed parent, Reliance Industries, in exchange for every four shares, according to the scheme of arrangement posted on Reliance Retail's website.
 The share-swap values Reliance Retail at about Rs 2.4 lakh crore.
 Reliance Retail is an unlisted subsidiary of Reliance Retail Ventures and an indirect subsidiary of oil-to-telecom conglomerate Reliance Industries Ltd (RIL).
 RIL's shares ended at Rs 1,515.95 apiece on the BSE, giving the company a market cap of Rs 9.6 lakh crore.
 In August, RIL had said that it may list Reliance Retail on the stock exchanges in the next five years. Reliance Retail clocked net sales of Rs 1.3 lakh crore last year and has built a network of 10,901 stores.
 In the scheme of arrangement, Reliance Retail said it had given employees stock options in 2006 and 2007. "On exercise of the RSUs (restricted stock units) by some of the employees, equity shares have been allotted to them."
 "The company has been receiving requests from the employees holding equity shares for providing them options for exit and liquidity, including by way of a listing of the equity shares," it said. "The company does not have any plan for listing of its equity shares on the stock exchanges" and so the share swap scheme.
 In the proposed scheme, "equity shareholders of the company other than the holding company viz, Reliance Retail Ventures Ltd are being given listed equity shares of Reliance Industries Ltd (the ultimate holding company of the firm) and the corresponding equity share capital held by them in the company is being reduced and cancelled."
 Reliance Retail Ventures Ltd holds 99.95 per cent of Reliance Retail. The remaining 0.05 per cent is with employees.
 "Since the scheme does not contemplate any outflow of funds/assets of the company, the aggregate of 'equity and other equity' of the company pre- and post-implementation of the scheme will remain the same and unaltered," it said.
 The company said pursuant to the December 17 order of the Mumbai-bench of the National Company Law Tribunal, a meeting of the equity shareholders of Reliance Retail Ltd is being convened on January 23 for approving the Scheme of Arrangement.
 Reliance Retail is mainly engaged in the organised retail spanning across various consumption baskets primarily catering to Indian consumers.
 It has been set up to "run, operate business centres, hypermarkets, departmental stores, supermarkets, shopping malls, specialty stores, shopping outlets, convenience stores, wholesale, cash and carry operations, non-store formats, warehouses, distribution centers, collection centers, depots and showrooms".
 The firm has been set up to market "all commercial, industrial, scientific, household, food products, consumer goods, consumer durables and other consumer's necessities of every kind, and all other types of general goods, consumables, materials, accessories, commodities and equipment".
 In the second quarter ending September 30, 2019, Reliance Retail reported a 27 per cent growth in revenues to Rs 41,202 crore with strong growth across formats. Operating profit grew 66.8 per cent to Rs 2,322 crore, driven by margins improvement. It has 24.5 million square feet of retail store area under operation.
 The valuation of Reliance Retail, which is also the top wholesale supplier to small shopkeepers, is double that of Avenue Supermarts Ltd, which runs India's biggest supermarket chain. Tesco is valued at USD 32 billion. ANZ HRS

Ambani's Reliance Retail valued at USD 34 bn in new share-swap scheme

Almost everything could be sold on Internet now. Keeping this development in mind, <keyword id="58448" type="COMPANY" weightage="80" keywordseo="Reliance-Retail">Reliance Retail</keyword> is about to borrow Rs 4,500 crore to build its <keyword id="436047" type="UNKNOWN" weightage="80" keywordseo="Ecommerce">eCommerce</keyword> business. It also plans to open new stores to counter rivals’ expansion in the rapidly growing eCommerce business in India. 
 
The Mukesh Ambani-controlled retail company would borrow the amount through term loans and debentures. 
 
"Reliance Retail is growing rapidly and these are enabling provisions to fund a growing and profitable business," a spokesperson told the Economic Times. "The funds will be utilised, as appropriate, for business operations." 
 
Reliance Retail's revenue rose 21% to Rs 17,640 crore in FY15 with profit after tax of Rs 193 crore. The company became the country's largest retailer in FY14. 
 The company will avail term loans to the tune of Rs 2,500 crore from <keyword id="6354731" type="CITY" weightage="60" keywordseo="State-Bank-Of-India">State Bank of India</keyword> and raise another Rs 2,000 crore by issuing convertible debentures, it said in board resolutions filed with the Registrar of Companies last week. 
 
The eCommerce business is expected to grow fourfold to almost $70 billion, or about Rs 4.34 lakh crore by 2019. Reliance Retail is piloting an online site for food and grocery products. 
 "The potential of ecommerce combined with the network of physical store locations will offer tremendous choice and convenience at a great value to the consumer," parent <keyword id="6355199" type="CITY" weightage="80" keywordseo="Reliance-Industries">Reliance industries</keyword> said in its latest annual report. 
 The move is part of <keyword id="3820" type="PERSON" weightage="60" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword>'s wider strategy of placing its communications venture Reliance Jio Infocomm at the intersection of "telecom, web and digital commerce" as he said at the company's annual general meeting last year. 
 The ecommerce business is booming in India, with companies such as Flipkart, Amazon and <keyword id="541988" type="COMPANY" weightage="80" keywordseo="SnapDeal">Snapdeal</keyword> winning Indian consumers by offering heavy discounts across products. 
 
Experts said Reliance Retail's deep pockets and existing logistics infrastructure will help it in the ecommerce space. 
 
Increase in Internet access through affordable smartphones and efforts by online retailers to develop payment channels such as cash on delivery, mobile wallets and streamlined logistics infrastructure are expected to boost ecommerce growth in the country. 
 
(Image: Indiatimes)

Mukesh Ambani is going for the kill in eCommerce with a whopping Rs 4500 crore funding

<ul><li>Campa is targeting the growing market of downtraders by pricing its soft drinks attractively. </li><li>When you are drinking a cola, you are not just consuming a soft drink, you are consuming a branded experience, says Ambi Parameswaran, branding guru and author. </li><li>Campa has to get its distribution right and match the width of distribution that other colas have today, says Harish Bijoor, branding expert. </li></ul><keyword id="15793554" type="General" weightage="20" keywordseo="reliance-consumer" source="Orion">Reliance Consumer</keyword>’s Campa Cola relaunch at an invitation price of 200 ml at ₹10, and 500 ml at ₹20 – is clearly aimed at taking on rivals Coca-Cola and Pepsi head-on. Reliance is a master at disrupting existing categories with its entry level pricing and innovative marketing models. Just recall the launch of Jio’s high speed broadband mobile services in 2016 for free. The <a href="https://www.businessinsider.in/retail/news/reliance-brings-back-the-iconic-campa-beverage-brand/articleshow/98520789.cms">launch of Campa-Cola</a> is right not just from the season point of view but also because the <a href="https://www.businessinsider.in/finance/article/inflation-burns-a-hole-in-the-pockets-of-indias-lower-income-households-from-fmcg-goods-flip-flops-to-crackers-consumption-takes-a-backseat/articleshow/95536971.cms">heat of inflation has burned a hole </a>in the pockets of Indians. In the last six months, many Indians, both rural and urban, have been hit by high inflation and have been downtrading – that’s shifting to cheaper brands or even going for unbranded products. The FMCG market is in the most price-sensitive state it has even been in the last few years. Campa is targeting this growing market of downtraders, at a price that’s almost half of what other cola brands offer. “Yes, it caters to this trend,” agrees Harish Bijoor, founder of a consultancy firm, Harish Bijoor Consults, adding, “There is relevance for a lower-priced cola – a local cola with a friendly price versus an MNC cola with MNC prices.” “Penetration pricing can boost Campa’s traction among the price-sensitive Indian masses, especially in the rural markets. The aggressive pricing will magnify the impact of the relaunch amid the cost-of-living crisis, as 68% of Indian consumers are extremely concerned about the impact of inflation on their household budget,” says Bobby Verghese, consumer analyst at GlobalData. Price matters, but brand matters too Ambi Parameswaran, branding guru, author, and the former head of FCB Ulka, however, believes that it’s hard to beat established brands like Coca-Cola and Pepsi with a pricing strategy alone. “When you are drinking a cola, you are not just consuming a soft drink, you are consuming a branded experience. There have always been lower priced and local colas in the market but they found limited success. They (Reliance) will have to bring in celebrities and invest big money in marketing,” he adds. Reliance has launched Campa across three different flavours – cola, lemon and orange — which covers the entire gamut of soft drinks. “They launched one unified brand across flavours and that might work,” opines Parameswaran. Reliance also went with the slogan ‘The Great Indian Taste’ as it relaunched an iconic brand Campa which was once competitor to Parle’s Goldspot, Thums Up and Limca – the last two ended in the kitty of Coca-Cola, which made its comeback in the ‘90s. Campa, however, could not withstand the growing competition of Pepsi and Coca-Cola, and shut shop in 2000-01. After it was acquired in August last year, it’s Campa that now has a moneyed backer with marketing muscle and a giant retail footprint of 17,225 stores, offline. Reliance also retails groceries and more online and launched sales via WhatsApp six months back. It also owns a stake in Dunzo – a quick commerce retailer. “Reliance can also leverage its own offline retail and e-commerce stores to quickly narrow the gap with Coca-Cola and PepsiCo’s nationwide distribution networks and bolster Campa’s market penetration. In terms of pricing, Reliance Consumer can go toe-to-toe with multinational operators,” said Francis Gabriel Godad, business development manager, GlobalData India. Where is the footprint? Yet, the cola market is like no other FMCG brand. With the need for refrigeration and a rock solid distribution channel that Coca-Cola and Pepsi have built for years – this might be a tough act to follow if not break. “It’s not just pricing. They have to get distribution right and match the width of distribution that other colas have today. Colas retail differently – most of them are sold out of kirana stores, dhabas and others,” explained Bijoor. Reliance Retail’s footprint can drive the sales of large soda packages. “At home consumption only contributes to 20% of cola sales. The rest is purchased on-the-go,” says Parameswaran. Moreover, Pepsi and Coca-Cola have built their empires on the theory of exclusivity. For example, McDonald’s retails Coca-Cola (only) at its outlets and Burger King goes with Pepsi. In India, these brands have ‘owned’ dhabas and small-time restaurants where either of the brands’ products are retailed extensively. Since this is where most Indians eat, it also helped them make colas a part of Indian meals which matches with biryanis as easily as it does with burgers. Thanks to extensive marketing campaigns, they penetrated rural markets, killed local goli soda businesses and have become the ‘thanda’ of choice. Colas and cricket The third dimension of the cola business after price and distribution, is the ‘taste’. Even today, Thums Up is perceived as the ‘strong’ cola, with the other two colas close behind. Bijoor and Parameswaran say that with colas, it’s more about the brand than the taste and few people can recognize cola brands in a blind tasting. Yet, consumers tend to buy the brand they feel they like the most. Godad says that Campa can build a similar recall as it announced plans to launch an intensive marketing campaign at the Indian Premier League (IPL) 2023 – the cricket tournament with a viewership of over 200 million. This too is a page out of Pepsi’s playbook which has had popular brand ambassadors among cricketers like Sachin Tendulkar and more. At one point in time, it even engaged almost all of the Indian cricket squad to the 2003 world cup in South Africa including Sourav Ganguly, Rahul Dravid, Harbhajan Singh and more in its ads. Reliance Consumer intends to bring similar energy into its marketing. “Reliance’s branding activity during the (IPL) event will thereby amplify Campa’s mass-market awareness in the cricket-loving nation. Moreover, as the official sponsor of the popular ‘Mumbai Indians’ IPL team, Reliance Group can rope in popular cricketers as brand ambassadors. This is a powerful marketing strategy given that endorsements by celebrities or organizations are an essential feature that 29% of Indians actively look for when purchasing products, according to GlobalData’s 2022 survey,” says Godad. In addition to all, Reliance is also not building a ‘new brand’ either, it is bringing back an old brand with nostalgia value that still rings a bell with Gen Xers and millennials — that’ll send at least a few to try a brand they once loved. SEE ALSO <a href="https://www.businessinsider.in/business/news/millennials-want-the-security-of-their-own-roof-over-heads-finds-cbre/articleshow/98120129.cms">Millennials want the security of their own roof over heads, finds CBRE</a> <a href="https://www.businessinsider.in/business/news/healthcare-consumer-goods-minted-the-most-indian-dollar-billionaires/articleshow/98913863.cms">Healthcare, consumer goods minted the most Indian dollar billionaires</a>

You Searched For "Reliance consumer products" and got 5 results

Reliance Consumer Products enters into strategic agreement with Sri Lankan biscuit maker Maliban

ANI

Reliance makes open offer to acquire 26% stake in Lotus Chocolate

PTI

Ambani's Reliance Retail valued at USD 34 bn in new share-swap scheme

PTI

Mukesh Ambani is going for the kill in eCommerce with a whopping Rs 4500 crore funding

BI India Bureau

Campa has to go beyond invitation price to build the brand & distribution network

Katya Naidu

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