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New Delhi, Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress <keyword id="6354526" type="General" weightage="20" keywordseo="Alia-Bhatt" source="Orion">Alia Bhatt</keyword>, according to an industry source. The leading retailer would ultimately acquire the company, which specialises in providing sustainable clothing options for kids at affordable rates. Talks between Reliance Brands and the kidswear retailer, which mainly sells online are in the final stages, the industry source said. According to a media report, the deal is estimated to be around Rs 300 crore. The deal would help strengthen Reliance Brands' play into the branded kidswear segment, which is rapidly growing in the country. Ed-a-Mamma brand is owned by Eternalia Creative and Merchandising, in which Alia Bhatt is a director. The company was incorporated in 2019. An e-mail sent to Reliance Brands remained unanswered by the time of filing of the story. Established in 2007, Reliance Brands has collaborated with of over 50 international brands and operates over 2,000 stores in India. It has a portfolio of brand partnerships which includes AK-OK, Armani Exchange, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul &amp; Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch &amp; Soda, Tiffany &amp; Co, Versace, Villeroy &amp; Boch and West Elm. While RRVL is the holding company of retail operations of billionaire Mukesh Ambani-led Reliance Industries Ltd.

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

<ul><li><keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> is withdrawing <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword> products from future rival e-commerce platforms, Flipkart and <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>.</li><li>The Ambani-owned enterprise is aiming for exclusivity, according to a report by the Economic Times.</li></ul>Mukesh Ambani’s e-commerce plans are starting to move faster as products from Reliance Industries are being withdrawn from the shelves of future rivals, Amazon India and Walmart-owned Flipkart. According to a <a href="https://economictimes.indiatimes.com/industry/services/retail/ahead-of-etail-launch-reliance-industries-pulls-out-brands-from-rivals/articleshow/68914949.cms">report</a> by the Economic Times, it’s not just products that are Reliance-branded but also include <a href="https://relianceretail.com/partner-brands.html">over</a> 40 Reliance-affiliated global brands. And, whatever inventory is still available, is only there until it runs out since Reliance isn’t taking any new orders either. The reason for removing Reliance products from Amazon India and Flipkart is because Ambani is reportedly trying to create exclusivity around the brands that comes under its umbrella. Sources told the Economic Times that Reliance Trends and <keyword id="74639" type="PERSON" weightage="20" keywordseo="Reliance-Brands">Reliance Brands</keyword> have also reportedly been told to speed up the ‘phasing-out process’ from non-Reliance marketplaces in the coming weeks. Ambani’s e-commerce model is already being <a href="https://www.businessinsider.in/e-commerce-wars-amazons-jeff-bezos-vs-mukesh-ambani-in-india/articleshow/67620116.cms">tested</a> in Gujarat where Reliance has an existing network of 1.2 million local shopkeepers thanks to the Reliance Retail’s offline reach. And the blow to Amazon and Flipkart dealt by India’s new e-commerce rules in February only worked in Ambani’s favour. The <keyword id="7538599" type="UNKNOWN" weightage="20" keywordseo="richest-man-in-asia">richest man in Asia</keyword> has the home field advantage in India with Reliance Retail’s network of 3.5 million customers every week across 6,500 Indian cities and towns having been around since 2006. See also: <a href="https://www.businessinsider.in/Mukesh-Ambani-may-be-the-surprise-winner-from-Indias-new-rules-hurting-Amazon-and-Walmart/articleshow/67751026.cms">Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart</a> <a href="https://www.businessinsider.in/e-commerce-wars-amazons-jeff-bezos-vs-mukesh-ambani-in-india/articleshow/67620116.cms">Amazon's newest challenger may be the richest man in Asia</a>

Mukesh Ambani is clearing the way for the launch of his e-commerce business

<ul><li>Amazon dominates user trust when it comes to shopping online, whether it’s for electronics or fashion, coming in ahead of Flipkart. </li><li>For online payments PayTM outdoes Google Pay and PhonePe as the <keyword id="413637" type="PERSON" weightage="20" keywordseo="most-trusted-brand">most trusted brand</keyword> in India. </li><li>Uber and Ola have an equivalent share of user trust at 41%. </li></ul>The universe of online services is vast and each category has its own king. You might trust one brand when it comes to shopping for clothes but another when it comes to shopping for electronics. Among five categories — <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-is-taking-on-jeff-bezos-amazon-in-e-commerce-cloud-and-content/articleshow/70645934.cms">e-commerce</a>, online payments, online travel planning, cab hailing and mobile networks that include 76 brands — <keyword id="6354504" type="DEFINITION" weightage="20" keywordseo="reliance-jio">Reliance Jio</keyword>, Uber, Amazon, MakeMyTrip and PayTM came out as the most trusted brands in their respective categories. The overall trend seems to be that users tend to trust global brands when it comes to online shopping or e-commerce but for travelling and making online payments, Indian brands garner greater trust., according to <a href="https://in.yougov.com/en-hi/news/2019/08/13/jio-makemytrip-and-paytm-are-most-trusted-online-b/" data-type="tilCustomLink" target="_blank">YouGov</a>'s survey. Online shopping <a href="https://www.businessinsider.in/prime-day-sale-how-amazon-india-prepares-for-the-two-day-online-event/articleshow/70222978.cms">Amazon</a> is the most trusted brand for shopping online when it comes to clothes as well as electronics. It’s lead over its competitors is substantial with 45% of respondents choosing Amazon their most trusted brand for online fashion and 50% voting in favour of the Jeff Bezos’ enterprise for buying gadgets. Three quarters of the online electronics shopping market is cornered by Amazon and <a href="https://www.businessinsider.in/amazon-vs-flipkart-house-of-flagships-for-new-smartphones-in-india/articleshow/69408528.cms">Flipkart </a>with smaller players fighting over the other 25%. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online fashion shopping brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Amazon </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">45% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Flipkart </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">21% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Myntra </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">13% </td></tr></tbody></table> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online electronics shopping brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Amazon </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">50% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Flipkart </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">25% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">PayTM </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">4% </td></tr></tbody></table> Online travel booking When it comes to making online bookings for travel, most users — 34% — trust MakeMyTrip with <a href="https://www.businessinsider.in/paytm-takes-on-airbnb-makemytrip-oyorooms-and-trivago-with-its-latest-offer-hotel-bookings/articleshow/67755276.cms">PayTM</a> coming in second. Surprisingly GoIBIBO is only trusted by 6% of users and other portals like Trivago, <a href="https://www.businessinsider.in/this-is-why-booking-coms-agency-model-has-an-edge-over-other-otas/articleshow/59102504.cms">Booking.com</a> and ClearTrip ranking even lower since they didn’t make it into the top 3. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online travel booking brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">MakeMyTrip </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">34% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">PayTM </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">17% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">GoIBIBO </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">6% </td></tr></tbody></table> Online payments <a href="https://www.businessinsider.in/topic/PayTM">PayTM</a> might not be leading when it comes to online travel bookings but it’s the most trusted brand when users are looking to make online payments. This may also be because it has the largest vendor network among its counterparts in the space. <a href="https://www.businessinsider.in/google-pays-new-tactic-to-take-on-rivals-paytm-phonepe-in-india-introduces-digital-gold-offerings/articleshow/68609832.cms">Google Pay</a>, launched just last year, is the second most trusted brand despite its global origins. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online payments booking brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">MakeMyTrip </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">42% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">PayTM </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">27% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">GoIBIBO </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">10% </td></tr></tbody></table> Finding a cab and renting a car When it comes to booking a cab online <a href="https://www.businessinsider.in/uber-india-partners-with-sun-mobility-for-electric-three-wheelers/articleshow/70390868.cms">Uber</a>, a global company, and <a href="https://www.businessinsider.in/ola-takes-on-mahindra-glyd-with-fresh-funds-wheres-uber/articleshow/68214440.cms">Ola</a>, a homegrown cab service, are tied as the most trusted brands — each garnering 41%. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online car hailing and renting brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Uber </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">41% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Ola </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">41% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">ZoomCar </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">2% </td></tr></tbody></table> Going online Lastly, when it comes to choosing a cellular network, <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-wins-fight-against-vodafone-idea-and-airtel/articleshow/70374283.cms">Reliance Jio</a> is the most trust network operator in India. The youngest of the three main players in the market — Jio, Airtel and Vodafone Idea — also has the <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-beats-airtel-to-be-indias-second-biggest-telecom-network/articleshow/70291841.cms">second largest user base</a> in the country with 322.98 million subscribers. Vodafone Idea might only be trusted by 16% of the respondents but it still leads in terms of users with 387.55 million subscribers. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted cellular network operators: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Reliance Jio </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">41% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Airtel </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">34% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Vodafone Idea </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">16% </td></tr></tbody></table> See also: <a href="https://www.businessinsider.in/amazon-google-and-facebook-are-the-most-trusted-internet-brands-in-india/articleshow/69719326.cms">Amazon, Google, and Facebook are the most trusted Internet brands in India</a> <a href="https://www.businessinsider.in/tata-lic-infosys-sbi-and-mahindra-are-among-the-top-10-indian-corporate-brands/articleshow/70257037.cms">Tata, LIC, Infosys, SBI, and Mahindra are among the top 10 Indian corporate brands</a>

Reliance Jio, Amazon, PayTM and MakeMyTrip are the most trusted online brands in India

<keyword id="140136" type="General" weightage="50" keywordseo="reliance-brands-ltd" source="Orion">Reliance Brands Ltd</keyword> (<keyword id="2199265" type="General" weightage="80" keywordseo="rbl" source="Orion">RBL</keyword>) on Thursday announced a strategic partnership with global fresh food and organic coffee chain <keyword id="1759544" type="General" weightage="20" keywordseo="Pret-A-Manger" source="Orion">Pret A Manger</keyword> to launch and build the brand in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>. With this long-term master franchise partnership, RBL will open the food chain across the country starting with major cities and travel hubs. Pret A Manger, French for �ready to eat', first opened in London in 1986 now has 550 shops in nine markets including the UK, US, Europe, and Asia. The chain offers organic coffee, sandwiches, salads and wraps freshly made each day. "Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food &amp; beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat - rapidly making Food the new Fashion," said Darshan Mehta, MD, RBL. "Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret's core offering. Couple that with the high recall the brand enjoys in the country, it's undoubtedly a recipe for success," he added. Pano Christou, CEO, Pret A Manger, said: "Two decades ago, we opened Pret's first shop in Asia and it's been an inspiration for all of us to bring our freshly made food and 100 per cent organic coffee to new cities across the continent. "RBL is a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We're looking forward to working with them on what is our most ambitious global franchise partnership to date." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/environment/news/rajasthan-gets-its-first-showers-lawan-gets-100-mn-rainfall/articleshow/92586509.cms">Rajasthan gets its first showers, Lawan gets 100 mn rainfall</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/politics/india/news/eknath-shinde-says-balasahebs-sainik-has-become-the-chief-minister/articleshow/92586373.cms">Eknath Shinde says Balasaheb's Sainik has become the chief minister</a>

Mukesh Ambani makes inroads into the 'fresh and organic' restaurant business

<ul><li>The new brand campaign, Tech + Heart, was launched like a film with a <keyword id="10117517" type="UNKNOWN" weightage="20" keywordseo="mascot-brobot">mascot BroBot</keyword>, a 3D robot with a heart. </li><li>In early October, about 15 teasers of the upcoming short film were rolled out on various digital platforms.</li></ul>2020 was no ordinary year. We all learned something, went through some major ups and downs but in the end, figured that looking at things differently is the only way out. That’s why <keyword id="157626" type="COMPANY" weightage="20" keywordseo="Reliance-General-Insurance">Reliance General Insurance</keyword> (RGI) partnered with <keyword id="2949725" type="COMPANY" weightage="20" keywordseo="Enormous-Brands">Enormous Brands</keyword> to explore a new approach for repositioning the brand in the new normal. With digital replacing the physical everywhere, it was nothing short of an opportunity to establish the brand’s new philosophy of Tech+ Heart. ‘Tech’ explaining the radical shift to digital and ‘Heart’ indicating the unimpaired human touch and empathy that comes with it. So, the new brand campaign, Tech + Heart, was launched like a blockbuster film with a ground-breaking mascot, BroBot, a 3D robot with a heart. The media aim was to create a substantial viewership for the launch film by replicating the roadblock strategy online. <div type="Youtube" id="s2bCiqr8ORU" title="BroBot - Tracked by Tech, Backed by Heart I Tech+Heart = Live Smart" thumbUrl="https://i.ytimg.com/vi/s2bCiqr8ORU/mqdefault.jpg"></div> Commenting on the success of the campaign, Mr Rakesh Jain, ED and CEO, Reliance General Insurance said, “During COVID-19 majority of customer interactions happened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless. However, we also understood that Technological disruption needs to amalgamate with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot ‘BroBot’ that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal” In early October, about 15 teasers of the upcoming short film were rolled out on various digital platforms. The teasers weaved together day-to-day, relatable problems, which hit home with the viewers. Extensive use of YouTube and Facebook were done and advanced measurement solutions like BLS 2.0 were used to measure the brand lift. The teasers garnered over 47 million impressions and 32 million views with a healthy click-through rate of 68% across channels. Facebook reached over 16 million people and YouTube, over 22 million.” Ajay Verma, Managing Partner, Enormous Brands added “It was a bold approach to launch the new brand campaign. We had set daily benchmarks for the pre-launch phase to make sure that the appropriate level of curiosity is achieved. In the end, we were 17% above our ambitious engagement target” The results looked promising as the consumers loved the new approach. This successfully helped the brand build intrigue for the launch film and as expected, it reached over 6 million views within the first week of launch across all channels.

Reliance General Insurance launches a new film with its mascot 'BroBot,' a 3D robot with a heart

Asia's richest man Mukesh Ambani's company, Reliance Industries, will buy the iconic British toy-maker Hamleys for £67.96 million ($88 million, or ₹620 crore) in an all-cash deal. This is an interesting addition to Ambani's retail bouquet, which includes the likes of <keyword id="117076" type="COMPANY" weightage="20" keywordseo="Burberry">Burberry</keyword>, Canali, Paul Smith, <keyword id="6703349" type="COMPANY" weightage="20" keywordseo="Armani">Armani</keyword>, Just Cavalli, <keyword id="157707" type="PERSON" weightage="20" keywordseo="Jimmy-Choo">Jimmy Choo</keyword>, among many more that Reliance Brands has global partnerships with. Even before the deal on May 9, <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword> had a pan-India franchise agreement with Hamleys to merchandise its famous toys through 88 outlets in 29 cities. 
 
 
 
 
 
 
 
 
 
 
 
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 "Over the last few years, we have built a very significant and profitable business in toy retailing under the Hamleys brand in India. This 250-year-old English toy retailer pioneered the concept of experiential retailing, decades before the concept of creating unique experiences in brick and mortar retailing became the new global norm," Mehta said. Reliance Retail includes Reliance Fresh, <keyword id="3874907" type="ORGANIZATION" weightage="20" keywordseo="reliance-smart">Reliance Smart</keyword>, Reliance Market, Reliance Digital, Jio Stores,Reliance Trends, Project Eve, Reliance Footprint, Reliance Jewels, AJIO and other partner brands. Globally, however, Hamleys has been struggling. Its current owner, the Chinese fashion major C Banner International, which sells <keyword id="578384" type="PERSON" weightage="20" keywordseo="Steve-Madden">Steve Madden</keyword> products in China, is cashing out of Hamleys less than five years after it bought the toy maker-- more than 30% below the cost of purchase. For Mukesh Ambani, whose personal net worth is above $50 billion according to Forbes, this is the 27th deal in the last 26 months that is redefining Reliance Industries. The company has been a predominantly an oil refiner and a petrochemicals major for over a couple of decades. However, in the last few years, Ambani has been in a shopping spree, buying companies from a media production house to a music streaming app, to cable networks to telecom software and hardware units. 
	
	
 
 
 
 
 
 
 <div type="image" title="Mukesh Ambani&amp;#39;s deal with Hamleys" msid="69257846" hostid="261" caption="&amp;lt;p&amp;gt;Asia&amp;#39;s richest man Mukesh Ambani&amp;#39;s company, Reliance Industries, will buy the iconic British toy-maker Hamleys for &amp;#163;67.96 million (around $88 million, or &amp;#8377;620 crore) in an all-cash deal. &amp;lt;/p&amp;gt;"></div>



















 This, aside from the mammoth investment in Jio, the country's youngest telecom service provider that has taken the country by storm from the moment it was born. The rerating of the company, as a technology and consumer play, though on the cards, will be a gradual process that will happen over the next few years, Vinod Sharma, head of capital markets strategy and the private clients group at HDFC Securities <a target="_blank" href="https://economictimes.indiatimes.com/industry/energy/oil-gas/why-mukesh-ambani-led-ril-needs-to-be-viewed-as-a-tech-and-consumer-player/articleshow/66395674.cms">told</a> the Economic Times. SEE ALSO: <a href="https://www.businessinsider.in/15-deals-have-given-mukesh-ambanis-8-5-trillion-reliance-industries-a-distinct-makeover/articleshow/68422829.cms" data-type="tilCustomLink" target="_blank">15 deals have given Mukesh Ambani’s ₹8.5 trillion Reliance Industries a distinct makeover</a>

Mukesh Ambani's new  $88 million toys from Hamleys are the talk of the town

<keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>'s largest retailer <keyword id="1065743" type="General" weightage="50" keywordseo="reliance-retail-ltd" source="Orion">Reliance Retail Ltd</keyword> on Wednesday said it has entered a long-term partnership with <keyword id="6431981" type="General" weightage="20" keywordseo="gap" source="Orion">Gap</keyword> Inc. to bring iconic American fashion brand to India. Through the long-term franchise agreement, <keyword id="58448" type="General" weightage="80" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> has become the official retailer for Gap across all channels in India, Reliance Retail said. Reliance Retail will introduce Gap's latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions, and digital commerce platforms. The partnership is aimed at leveraging Gap's position as a leading casual lifestyle brand, and Reliance Retail's established competencies in operating robust omni-channel retail networks and scaling local manufacturing and driving sourcing efficiencies. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally. Reliance Retail brings Gap's shopping experience to customers in India, offering the brand's youthful, optimistic fashion for men, women, and kids. "At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio," said Akhilesh Prasad, CEO, Fashion &amp; Lifestyle, Reliance Retail. "We look forward to growing the Gap business across key international markets," said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/there-is-a-need-to-pass-the-it-rules-2021-to-tame-social-media-platforms-like-twitter/articleshow/92703683.cms">There is a need to pass the IT Rules, 2021 to tame social media platforms like Twitter</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/facebook-insta-and-google-took-down-over-21-million-posts-in-may-while-whatsapp-and-twitter-banned-over-19-lakh-bad-accounts/articleshow/92698950.cms">Facebook, Insta and Google took down over 21 million posts in May while WhatsApp and Twitter banned over 19 lakh ‘bad’ accounts</a>

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Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

PTI

Mukesh Ambani is clearing the way for the launch of his e-commerce business

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Reliance Jio, Amazon, PayTM and MakeMyTrip are the most trusted online brands in India

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Mukesh Ambani makes inroads into the 'fresh and organic' restaurant business

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Reliance General Insurance launches a new film with its mascot 'BroBot,' a 3D robot with a heart

BI India Partner

Mukesh Ambani's new $88 million toys from Hamleys are the talk of the town

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Reliance becomes the official retailer for American fashion brand Gap in India

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