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<a target="_blank" href="https://www.businessinsider.com/travis-kelce-twin-brother-manager-make-him-famous-taylor-swift-2024-1">Travis Kelce</a> is everywhere right now. The Kansas City Chiefs tight end has gone from "guy who is very good at football" to "guy whose name I say more than my own" in the span of mere months. The <a target="_blank" href="https://www.businessinsider.com/travis-kelce-favorite-taylor-swift-song-anti-hero-2024-2">Taylor Swift</a> factor is obviously a big part of it — dating the world's most famous pop star will get you into the limelight — but Kelce is a mini-media mogul in his own right. He hosts a popular podcast. He's <a target="_blank" href="https://www.businessinsider.com/travis-kelces-brand-partnerships-boosted-by-taylor-swift-rumors-2023-10">a spokesperson for getting vaccinated</a>, buying insurance, and eating soup. And now, he would like to talk about everybody's — credit scores.Lately, my X, formerly Twitter, feed has been filled with a particular sponsored <a target="_blank" href="https://twitter.com/Experian_US/status/1751515458312839406">post</a> from Experian, one of the three big credit bureaus in the US, that features a surprised-looking Kelce asking a pretty personal question: Do you know your FICO score? It's the type of message that can briefly fill you with panic since <a target="_blank" href="https://www.businessinsider.com/personal-finance/what-is-a-credit-score">credit scores </a>can make or break your financial life. It's also the type of message that, if you take a beat, has more to unpack. What does Travis Kelce know about personal finance? More importantly, why is a credit bureau, which ostensibly exists to help American Express decide whether to give someone a credit card, advertising directly to people at all?Back in October, Experian announced it was launching a campaign with Kelce to "help consumers score a financial touchdown" by signing up for the credit bureau's "Smart Money" checking account. Its <a target="_blank" href="https://www.youtube.com/watch?v=RHb63pZ39FY">ads featuring the Chiefs player</a> have since flooded TV and social media. One of the main selling points of the Smart Money account is access to Experian Boost, a product that can help people increase their credit scores. <a target="_blank" href="https://www.businessinsider.com/personal-finance/how-is-credit-score-calculated">Credit scores</a> are calculated based on your track record of paying back loans, from the small, such as your monthly credit-card bill, to the massive, like a mortgage. How long you've been a borrower, <a target="_blank" href="https://www.businessinsider.com/personal-finance/what-is-a-good-credit-score">how much you owe</a>, and how often prospective new lenders are checking your credit are all taken into account. But a lot of regular transactions that could, in theory, prove your financial reliability are missed by the traditional process. So when you sign up for Boost, you allow Experian to scan your bank account for other regular payments — say, those to Netflix or the electric company — and lets you add them to your Experian credit file. Experian says Boost increases credit scores by an average of 13 points. When I tried it on my Citibank checking account, it increased my FICO score by 7. (You don't have to have an account with Experian to use Boost, which is free.)<div type="image" title="Travis Kelce." height="1666" width="2500" msid="107458712" hostid="261"></div>On its face, this seems pretty useful: Why not get credit for payments you're already trying to make? But when you dig deeper, the offering is actually a little meh. The checking account and debit card are pretty vanilla, and Boost doesn't guarantee a higher credit score. Even if you do get one, it's not necessarily super meaningful. Plus, Experian is just one of the three big agencies, so Boost won't affect scores from its competitors, <a target="_blank" href="https://www.businessinsider.com/how-to-get-higher-credit-score-medical-debt-credit-reporting-2023-11">TransUnion and Equifax</a>. Also, FICO scores <a target="_blank" href="https://www.businessinsider.com/personal-finance/what-is-an-excellent-credit-score">range from 300 to 850</a> — so a 7-point uptick isn't suddenly going to open the door to a lot of new loans. In fact, it's unclear whether lenders are taking this alternative data, meaning information not usually included in credit scoring, into account at all. The Boost-sourced data is cherry-picked — you get to decide to offer up when you pay on time, not when you pay late — and it's incomplete. When you go in for a mortgage, the bank may simply not care whether you paid your Netflix bill on time."It is certainly better to improve one of the three reports than none, but if your lender doesn't use Experian, then the help from Boost is largely irrelevant," Matt Schulz, the chief credit analyst at LendingTree, said.While the Kelce package is a mixed bag for the consumer, on Experian's end, the math is pretty good. For one thing, experts told me, Experian likely gets a cut of the swipe fee on the debit cards — the charge merchants pay every time a customer uses their card. For larger banks with over $10 billion in assets, the amount that they can collect from swipe fees is capped at $0.21 per transaction, plus 0.05% of the transaction value. But because Experian is partnering with a <a target="_blank" href="https://cdr.ffiec.gov/Public/ViewFacsimileDirect.aspx?ds=call&amp;idType=fdiccert&amp;id=57129&amp;date=09302023">small bank</a>, it can circumvent the cap, <a target="_blank" href="https://www.businessinsider.com/what-the-debit-card-interchange-rules-mean-for-consumers-2011-6">allowing the company to collect even more revenue</a>. That probably explains why there's a $75,000 limit on the accounts, said Aaron Klein, a senior fellow in economics at the Brookings Institution and former Treasury official."It's a national brand that people are familiar with, with a national spokesman, for a tiny bank that's going to be able to generate two to almost four times the swipe fee of the big banks," he said.Swipe fees are nice, but the bigger get for Experian is probably the data, whether obtained by persuading people to sign up for a debit card, attach their bank account to Boost, or just hand over their email and create an account. It can then <a target="_blank" href="https://www.inc.com/associated-press/equifax-data-money.html">sell that data</a> onward or use it to try to sell people other financial products, such as a consumer loan or a new credit card, for which Experian gets paid."They can both refer you to loans and perhaps sell you additional products, like credit monitoring," Rajiv Bhatia, an equity-research analyst at Morningstar, said.Experian has historically been the most <a target="_blank" href="https://www.businessinsider.com/personal-finance/credit-bureau-experian-equifax-transunion">direct-to-consumer-focused of the three bureaus</a> — after its 2017 <a target="_blank" href="https://www.businessinsider.com/equifax-breach-check-details-update-2018-5">data breach</a>, Equifax would like for you to forget it exists, and TransUnion does some DTC advertising but not as much. "Experian has always been the most aggressive," Chi Chi Wu, an attorney at the National Consumer Law Center who focuses on consumer credit, said. It's gotten them into hot water with regulators in the past, including over <a target="_blank" href="https://www.ftc.gov/news-events/news/press-releases/2005/08/marketer-free-credit-reports-settles-ftc-charges-0">marketing</a> of not-so-free "free" credit reports and <a target="_blank" href="https://www.ftc.gov/news-events/news/press-releases/2023/08/ftc-charges-experian-spamming-consumers-who-signed-company-accounts-marketing-emails-they-couldnt">spamming</a> consumers with marketing emails they couldn't make stop. When I reached out to Experian to talk about its consumer business, Boost, and Kelce, a spokesperson for the company said that while Experian was "widely known as a credit bureau," it's a "data and technology business using innovative technology to modernize an industry and provide real-time data to help consumers and businesses." She added that more than 14 million consumers had used Boost and that working with "ambassadors" such as Kelce complemented Experian's mission "in trying to reach a wide and diverse audience with information about the resources we offer."As a general rule, it's not a great idea to listen to advertising from celebrities pitching financial products, including Kelce — or Swift, who does ads for Capital One. It's not that anyone here is bad for taking ad dollars or that companies are nefarious for trying to reel consumers in, but there's a fundamental information asymmetry at play here. As with many financial products, it's helpful sometimes to just ask, "What's in it for them?" Especially when it's a credit bureau — perhaps a necessary evil in the economy but not really your best friend.As for the Kelce-Boost package, it's not going to ruin your life if you sign up, but you're handing over data you might later come to regret providing, and you'll wind up with more spammy emails in your inbox. Experian, not the consumer, is the real winner here."I am highly dubious that your FICO score will materially change as a result of this," Klein said. "But America is filled with people with bad credit scores who want to improve, and probably a lot of them are football fans."<a target="_blank" href="https://www.businessinsider.com/author/emily-stewart">Emily Stewart</a> is a senior correspondent at Business Insider, writing about business and the economy.

Travis Kelce: Super Bowl legend, Taylor Swift's boyfriend, and … personal finance guru?

Mumbai, Jan 6 () Subhash Chandra-owned Essel Group's Jalesh Cruises, which sailed its first ship Karnika on April 17 last year, is planning to introduce a second vessel by October 2020 following robust demand for cruise tourism in India.
"We witnessed huge demand since Karnika sailed from Mumbai on April 17, 2019. We are witnessing huge growth in bookings. In this calendar year we expect minimum 35-40 per cent growth in bookings from last year," Jalesh Cruises Strategic Advisor Rajiv Duggal told here on Monday on the sidelines of the launch of world's first 4-day business-to-business jewellery exhibition on board Karnika from January 6.
He said, in order to cater to this growing demand, the company is planning to launch another vessel by October this year.
"Cruise is also a huge employment generating medium and cruise ships are heavy with crew member. Currently, in Karnika we have 900 crew and we will be adding another 900 with the new vessel," he said.
As a long term goal, the company is planning to have 4-5 ships in next 5 years, he added.
The growing segments for cruise tourism in the country are wedding, meetings, incentives, conferences and events (MICE) and young independent travellers, he said.
"Destination weddings are now slowly getting extended to cruise as we are witnessing growing interest in the segment and MICE is also a huge segment for us. Young independent travellers are a huge opportunity for us. We are planning to tap all three segments," he added.
Mumbai Port Trust Chairman Sanjay Bhatia, who was also present on the occasion, said the country is in an exciting phase of the travel and tourism industry and cruise tourism will play a vital role in the sector's rapid growth.
"We are undertaking several steps towards expansion and swift implementation of initiatives that will significantly boost cruise tourism in India. We are proud of setting a benchmark by being the first in the world to have a jewellery exhibition on board the Karnika cruise," he added. SM BAL

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<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="https://www.altschool.com/"></div></div></div> AltSchool's belief is that education today is fundamentally flawed. AltSchool feels the vast majority of people becoming adults today are not set up for that success - and that's largely because they're not receiving an education that's really preparing them to be happy and successful. To solve that problem, AltSchool has created a proprietary technology platform for child-centered learning. AltSchool uses something called "playlists," which consist of a weekly mix of 20 to 25 activities per student per week, including individual projects, small-group projects, or whole-class projects."You may have a group of students building a historically and scale-accurate block from 1906 in San Francisco in Minecraft. You may have another group of students building a catapult or researching the way sundials work," Ventilla says. Each child's playlist's items always tie back to specific goals and milestones they're pursuing in their personalized learning plans.Ventilla says AltSchool is focusing on the long-term, and he sees AltSchool as a "multi-decade" project."We're raising funds on that time scale. Our CTO who just joined has a ten-year vest that ends in 2027. That's amazing to have someone who has their equity tied to that kind of time scale," he says."I think the most important longterm focus for all of us is we're building this for our own children. My one-and-a-half-year-old will graduate from AltSchool middle school. Or who knows? We may have a high school by then. So it's very clear what I'm going to be doing for the next 15-plus years."<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div> AltSchool's mission is to enable all children to achieve their full potential. The startup wants more people becoming adults every year that are able and ready to thrive in the 21st century. To do that, AltSchool tackles education in a full-stack way: It oversees every aspect of the education experience, from figuring out where to put schools, to creating a technology platform, to communicating with parents. Tuition is steep: $20,000 in San Francisco, and even higher in Palo Alto because of real estate costs. "That's considerably lower than comparable schools, certainly schools with similar quality educators," Ventilla says. Some students can qualify for financial aid, however."We have way more demand in any given year than we have spots for, but we aim by the next year to have as much capacity as we would have needed to satisfy all the people on our wait list," Ventilla says.<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>For applicants, AltSchool isn't so much focused on writing an application essay or filling out a questionnaire quite the right way."It's the kind of student and family interviews where we're able to get to know your needs as a family, and see what other groups of families that are applying to nearby AltSchools does it make sense to put you in the same classroom with," Ventilla says.When a playlist item is done, it doesn't just get filed away - it goes through a process of real-time assessment. Students may be asked to answer some questions to demonstrate that they understand the material, or they take a picture and upload their project, which becomes part of their living, digital record. Then, teachers can provide feedback and assess whether the student showed competence completing the assignment. Parents also have an app they can use to get feedback quickly and efficiently on how their child is doing in school and what he or she is learning.A year ago, AltSchool <a href="Max%20Ventilla">raised $33 million in a Series A round of funding</a> from Founders Fund and Andreessen Horowitz. Since then, AltSchool has opened three more schools - growing from 20 students to 150 and tripling its employee headcount from 30 to more than 100. And this fall, AltSchool will open new schools in Palo Alto and Brooklyn to accommodate 500 students this year. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/vaccinations-kids-school-anti-vaxxers-2015-2">Why we should ban non-vaccinated kids from schools</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="k4OGtvcjq8opexFd2b9tXycCZXevrQqn" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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