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The nominations for the 23rd edition of the International Indian Film Academy and Awards, popularly known as IIFA, were announced on Monday. 'Brahmastra Part One: <keyword id="33379" type="General" weightage="80" keywordseo="shiva" source="Orion">Shiva</keyword>', 'Bhool Bhulaiyaa 2', 'Darlings' and are leading the pack with ten, five and five nominations, respectively. 'Bhool Bhulaiyaa 2', 'Darlings', 'Drishyam 2', '<keyword id="8223714" type="General" weightage="80" keywordseo="gangubai-kathiawadi" source="Orion">Gangubai Kathiawadi</keyword>' and 'Vikram Vedha' have made it to the nomination list of the Best Picture category. Top picks for the Direction category are 'Bhool Bhulaiyaa 2', 'Brahmastra Part One: Shiva', 'Darlings', 'Gangubai Kathiawadi', 'Monica O My Darling' and 'Rocketry: The Nambi Effect'. The nominees for Performance in a Leading Role (Female) are Yami Gautam Dhar for 'A Thursday', Tabu for 'Bhool Bhulaiyaa 2', Alia Bhatt for 'Darlings', Shefali Shah again for 'Darlings' and Alia Bhatt for 'Gangubai Kathiawadi'. Kartik Aaryan ('Bhool Bhulaiyaa 2'), Abhishek Bachchan ('Dasvi'), Ajay Devgn ('Drishyam 2'), Rajkummar Rao ('Monica O My Darling'), Anupam Kher ('The Kashmir Files') and Hrithik Roshan ('Vikram Vedha') are the nominees for Performance in a Leading Role (Male). The nominees for Performance in a Supporting Role (Female) are Sheeba Chadha ('Badhaai Do'), Mouni Roy ('Brahmastra Part One: Shiva'), Nimrat Kaur ('Dasvi'), Tabu ('Drishyam 2') and <keyword id="133292" type="General" weightage="50" keywordseo="radhika-apte" source="Orion">Radhika Apte</keyword> ('Monica O My Darling'). For the Performance in a Supporting Role (Male) category the nominees are Abhishek Banerjee for 'Bhediya', Shah Rukh Khan for 'Brahmastra Part One: Shiva', Vijay Raaz for 'Gangubai Kathiawadi', Anil Kapoor for '<keyword id="10488529" type="General" weightage="80" keywordseo="jugjugg-jeeyo" source="Orion">Jugjugg Jeeyo</keyword>' and Sikander Kher for 'Monica O My Darling'. Pritam ('Bhool Bhulaiyaa 2' and 'Brahmastra Part One: Shiva'), Sanjay Leela Bhansali ('Gangubai Kathiawadi'), Oaff and Savera ('Gehraiyaan'), Tanishk Bagchi, Pozy ('Niranjan Dhar'), Kanishk Seth and Vishal Shelke ('Jugjugg Jeeyo') have bagged the nominations for Music Direction. Jonita Gandhi for the song 'Deva Deva' ('Brahmastra Part One: Shiva'), Shreya Ghoshal for 'Rasiya' ('Brahmastra Part One: Shiva') 'Jab Saiyaan' (Gangubai Kathiawadi), Lothika for 'Doobey' ('Gehraiyaan') and Kavita Seth for 'Rangi Sari' - traditional/folk song ('Jugjugg Jeeyo') are in the race for Playback Singer (Female) category. The nominees for Playback Singer (Male) are Arijit Singh for 'Kesariya' and 'Deva Deva' ('Brahmastra Part One: Shiva'), Mohit Chauhan for 'Gehraiyaan' (reprise), Kanishk Seth for 'Rangi Sari' - traditional/folk song ('Jugjugg Jeeyo') and Aditya Rao for 'Behney Do' ('Rocketry: The Nambi Effect') Furthermore, the nominees for Best Story (Original) are Akshat Ghildial and Suman Adhikary for 'Badhaai Do', Ayan Mukherji for 'Brahmastra Part One: Shiva', R. Balki for 'Chup', Jasmeet K. Reen and Parveez Shaikh for 'Darlings' and Vivek Ranjan Agnihotri for 'The Kashmir Files'. The nominees for Best Story (Adapted) are Aamil Keeyan Khan and Abhishek Pathak for 'Drishyam 2', S.Hussain Zaidi and Jane Borges for 'Gangubai Kathiawadi', <keyword id="4186994" type="General" weightage="50" keywordseo="yogesh-chandekar" source="Orion">Yogesh Chandekar</keyword> for 'Monica O My Darling', R.Madhavan for 'Rocketry: The Nambi Effect' and Pushkar-Gayatri and BA Fida for 'Vikram Vedha'. The nominees for Lyrics are Varun Grover for the song 'Atak Gaya Hai' ('Badhaai Do'), Amitabh Bhattacharya for the song 'Kesariya' ('Brahmastra Part One: Shiva'), A.M. Turaz for the song 'Jab Saiyaan' ('Gangubai Kathiawadi'), Ankur Tewari for the song 'Gehraiyaan' ('Gehraiyaan') and Raj Shekhar for the song 'Behney Do' ('Rocketry: The Nambi Effect'). Global voting will go live on Tuesday, December 27, 2022. The 23rd edition of IIFA will be held at Yas Island, Abu Dhabi, on February 9, 10 and 11, 2023. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/what-india-watched-on-netflix-in-2022-korean-dramas-rrr-alia-bhatt-movies-in-the-list/slidelist/96455203.cms">Korean dramas, RRR, Alia Bhatt &amp; more - These kept India hooked to Netflix in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/first-time-on-screen-pairings-in-2023-in-bollywood/articleshow/96447413.cms">From SRK-Taapsee to Ayushmann-Ananya: First time on-screen Bollywood pairings in 2023</a>

'Brahmastra', 'Bhool Bhulaiyaa 2', 'Darlings' lead in IIFA nominations

New Delhi, July 15 (IANSlife) Bollywood actress Radhika Apte feels "it's important to sometimes not do anything and take a break". "There is so much going on in the world, I am just happy staying put and not thinking of the future because there is much uncertainty out there. I am just taking each day at as it comes," Radhika tells IANSlife. The "Andhadhun" actress shares she is spending most of her time during the lockdown "doing nothing. But eating well, sleeping a lot, exercising, walking and watching and reading. The only thing I have missed is seeing my mum, my family." The actress, who confirmed she hasn't resumed working, recently launched a new watch The Iconic Link Lumine from Daniel Wellington. Radhika has been associated with the brand as its ambassador for three years now. Speaking about her personal style, Radhika shares: "I love its simplicity and elegance... I am somebody who loves minimalism. I like to keep it very clean and simple." Asked if she swears by brands, the actress replied: "I don't really swear by brands as such. Like, I was a brand person earlier; actually my work made me more aware of brands, and designs and fashion. Also, certain important things like skincare and haircare, I have tried and tested so many things and have personally taken interest in so many products of different brands." (Puja Gupta can be contacted at puja.g@ians.in) --IANS pg/tb/

It's important to sometimes not do anything: Radhika Apte

<ul><li><keyword id="3194526" type="General" weightage="20" keywordseo="netflix-india" source="Orion">Netflix India</keyword> has gathered <keyword id="6916179" type="General" weightage="20" keywordseo="money-heist" source="Orion">Money Heist</keyword>'s fans from the Bollywood, Cricket and digital world to create buzz around its series season 5 launch.</li><li>The last part's first volume is all set to release on September 03, 2021.</li></ul>Are you desperately waiting to watch Netflix's Money Heist's last season and hoping that Arturo will finally die this time? You are not alone. Netflix has launched a new multi-starrer digital video featuring fans from each corner of our country like Anil Kapoor, Shruti Hassan, Vikrant Massey, <keyword id="6354903" type="General" weightage="20" keywordseo="hardik-pandya" source="Orion">Hardik Pandya</keyword>, Radhika Apte, <keyword id="3732889" type="General" weightage="20" keywordseo="rana-daggupati" source="Orion">Rana Daggupati</keyword>, to mention a few, who are asking Money Heist to 'Jaldi aao, aao, aao.' In a desi version of Bella Ciao, Netflix's favourite actor Apte is also hoping to bid adieu to Arturo this time. This fan anthem has been conceptualised by Creativeland Asia, produced by Jugaad Motion Pictures and the music is composed by Nucleya. It aims to create buzz around Money Heist's final season, La casa de papel. Indian actors reenact their favourite characters from the series. Shruti Hassan can be seen as Nairobi, Anil Kapoor as Denver. <div type="Youtube" id="nNDbFYfIU1A" title="The Money Heist Fan Anthem | Anil Kapoor, Rana Daggubati, Vikrant Massey, Shruti Haasan &amp; More!" thumbUrl="https://i.ytimg.com/vi/nNDbFYfIU1A/mqdefault.jpg"></div> Divided into 2 volumes, the final part will be released on September 03 and December 03, 2021. A look at Netflix's marketing plan so far for <keyword id="9681160" type="General" weightage="20" keywordseo="money-heist-season-5" source="Orion">Money Heist Season 5</keyword> Netflix India gave its fans Money Heist’s first look on June 03 and we have been counting down since then. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Just when you thought you could move on to other things, Netflix teased you again with another wholesome poster. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Then came the trailer. <div type="Youtube" id="PPtVwZxdDc8" title="Money Heist: Part 5 | Date Announcement | Netflix India" thumbUrl="https://i.ytimg.com/vi/PPtVwZxdDc8/mqdefault.jpg"></div> To keep the momentum going, Netflix recreated Tokyo and Rio's look with Larrisa DSA and Siddharth Kerkar. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Netflix also dropped a few behind-the-scenes videos with Berlin, sending us on an emotional trip. <div type="Youtube" id="iMsLzpU1SK4" title="Money Heist: Part 5 | Behind the Scenes with Berlin | Pedro Alonso | Netflix India" thumbUrl="https://i.ytimg.com/vi/iMsLzpU1SK4/mqdefault.jpg"></div> This season, the gang has been shut in the Bank of Spain for over 100 hours. They have managed to rescue Lisbon, but their darkest moment is upon them after losing one of their own. The Professor has been captured by Sierra and, for the first time, doesn’t have an escape plan. Just when it seems like nothing else could go wrong, an enemy comes on the scene that is much more powerful than any they’ve faced: the army. The end of the greatest heist in history is approaching, and what began as a robbery will turn into a war. We wish September 03 could be a 'bank holiday', so we could binge-watch Money Heist.

Netflix India launches a new fan anthem with Anil Kapoor, Radhika Apte, Rana Daggupati to promote the much-awaited Money Heist

<ul><li>India will celebrate International Women’s Day on March 8. </li><li>From Devi, to Juice, here are 5 releases based on the struggles of women in India. </li><li>Visit Business Insider for more stories. </li></ul>As we approach International Women’s Day, Business Insider has curated a list of five short films that have narrated the many troubles of the fairer sex, with a layered and complicated narrative Devi 
 <div type="image" title="image" msid="74496170" hostid="261"></div>



 Stars: Kajol, Neha Dhupia, <keyword id="20440" type="PERSON" weightage="20" keywordseo="Shruti-Hassan">Shruti Hassan</keyword> Women across walks of life, from different social and economic backgrounds, age and attitudes live together, and have a terrible secret to share. <a href="https://www.firstpost.com/entertainment/devi-review-kajol-leads-a-diverse-ensemble-in-a-short-film-that-skillfully-makes-room-for-endless-empathy-8111901.html">As they discuss their trauma, they realize that it connects them all</a>. Their stories of abuse are similar than they appear, and the stories are told without too much gore, detail or tears making it a thoughtful watch with a spectacular ending. Juice 
 <div type="image" title="juice-short-film-review-rahul-desai-feature-40-900x600." msid="74496120" hostid="261"></div>



 Stars: Shefali Shah On a hot Sunday,<a href="https://www.firstpost.com/entertainment/devi-review-kajol-leads-a-diverse-ensemble-in-a-short-film-that-skillfully-makes-room-for-endless-empathy-8111901.html"> a bunch of women hustle and bustle in the kitchen to cook, c</a>lean for an all-male alcohol party. The woman of the house played by Shah who keep a steady stream of snacks rolling for her husband and the rest of the gang, who joke about their female boss - all the while expecting her to ensure that children stay off their party turf. What Shah does in the end would define the simple yet strong act of defiance. Pressure Cooker 
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 Stars: <keyword id="6158" type="PERSON" weightage="20" keywordseo="Pallavi-Joshi">Pallavi Joshi</keyword> and Mukul Chadda Buying a pressure cooker may seem a tiny task but like most women in India Swati also struggles to buy one. <a href="https://www.youtube.com/watch?v=yb23eZqZ_c0">The short film starring Pallavi Joshi</a> is a story of a housewife who wanted to change the cooker she uses and her husband refuses to buy her one. The Day after Everyday 
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 Stars: <keyword id="17610" type="PERSON" weightage="20" keywordseo="Sandhya-Mridul">Sandhya Mridul</keyword>, <keyword id="133292" type="PERSON" weightage="20" keywordseo="Radhika-Apte">Radhika Apte</keyword>, <keyword id="37821" type="PERSON" weightage="20" keywordseo="Geetanjali-Thapa">Geetanjali Thapa</keyword> and Aranya Kaur. The Day after Everyday <a href="https://www.indiatoday.in/movies/bollywood/story/anurag-kashyap-short-film-on-eve-teasing-that-day-after-everyday-216120-2013-10-31">is the story of the daily lives of three girls who live in the same locality and decides to fight back</a> against the odd behavior of men against women. Naked 
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 Stars: <keyword id="39062" type="PERSON" weightage="20" keywordseo="Kalki-Koechlin">Kalki Koechlin</keyword> Naked directed by <a href="https://movies.ndtv.com/bollywood/in-naked-kalki-koechlin-stars-as-actress-whose-sex-scene-goes-viral-1667540">Anurag Kashyap is a grave reminder of how dark the world of Bollywood is for actresses.</a> Sandy, a popular film star, wakes up to the news of her sex-scene from her movies leaking all over the internet. For the next few days, she has to struggle with bad press about her controversial career.

These are 5 short films about women that can inspire you

<ul><li><keyword id="6357157" type="UNKNOWN" weightage="20" keywordseo="cipla">Cipla</keyword> recently released the second phase of its ongoing campaign, #BerokZindagi that was all about dispelling myths around asthma.</li><li>Going ahead, Cipla's focus will entirely be on driving awareness and empowering patients, not only by educating them but also by equipping them with the required wherewithal for taking care of themselves better.</li><li><keyword id="1217" type="PERSON" weightage="20" keywordseo="Nikhil-Chopra">Nikhil Chopra</keyword>, Executive Vice-President &amp; Head India Business, Cipla Ltd spoke about the brand's marketing strategy and their continuous effort to keep customers at the core of everything it does.</li></ul>India’s home grown drug manufacturer Cipla is on a mission – to open communication about certain conditions, and bust myths around them. Their aim is to help patients understand that despite suffering from a condition like asthma or Benign Prostatic hyperplasia (BPH), it is possible to lead a normal life. As a pharmaceutical company, Indian norms restrict an organization like Cipla to advertise its products. Therefore, the company has been taking an interesting route, of not talking about its offerings directly, but rather about some of the conditions that its products treats, in order to raise awareness and educate consumers. Cipla’s ongoing campaign, #BerokZindagi was all about dispelling myths around asthma. In its second phase, the campaign was well-timed, right after smog engulfed the national capital after Diwali. The latest digital campaign #InhalersHainSahi that featured actor <keyword id="133292" type="PERSON" weightage="20" keywordseo="Radhika-Apte">Radhika Apte</keyword> and other celebrities like chef <keyword id="706947" type="PERSON" weightage="20" keywordseo="Vikas-Khanna">Vikas Khanna</keyword>, Badminton player <keyword id="305301" type="PERSON" weightage="20" keywordseo="Parupalli-Kashyap">Parupalli Kashyap</keyword> and digital influencer <keyword id="8442737" type="UNKNOWN" weightage="20" keywordseo="shristi-dixit">Shristi Dixit</keyword> was all about discouraging biases about asthma and its associated treatment. We recently caught up with Nikhil Chopra, Executive Vice-President &amp; Head India Business, Cipla Ltd who spoke not just about the recent campaign, but about the organization’s overall marketing strategy and how every bit of communication coming out of Cipla keeps the consumer at its centre. Edited excerpts: Q) You launched the #BerokZindagi campaign just after Diwali. Was the timing of the campaign strategic? The timing of the launch was indeed planned to coincide with a period when people with asthma have the most intense need for reassurance about treatment choices, and more importantly, the encouragement to opt for the appropriate therapy to avoid suffering that can easily be overcome. Diwali is not only marked with excessive pollution which is dangerous for patients with asthma but it is also timed at the turn of season which often tends to exacerbate breathing problem. Hence, to answer your question, yes, our teams have put in much thought and consideration into the timing of the campaign but we were definitely not counting on such severe levels of pollution in Delhi making headlines this year. <keyword id="8442736" type="UNKNOWN" weightage="20" keywordseo="berok-zindagi">Berok Zindagi</keyword> is centered on the core principle of driving awareness about asthma, breaking the taboos and misconceptions surrounding it and getting people to say yes to inhalation therapy which is effective and accepted worldwide as one of the safest ways to treat asthma. Berok Zindagi’s message this year through #InhalersHainSahi is about discouraging biases about asthma and its associated treatment. Inhalers neither stunt growth in children nor are addictive. We also take the social stigma attached to asthma and the use of inhalers head-on in our campaign. There is no shame in following a doctor-recommended practice (regular use of inhalers) to live a full life free of barriers. Q) Last year you roped in <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> for the first phase of the campaign. What was the reception to it? Were you able to bust some of the myths around asthma? Yes. Our success last year was very encouraging and it has assured us that we are on the right path. As a matter of fact, our research showed us 14% increase in the acceptance of inhalers. In the previous year, we used a widely known face who understood asthma, having suffered from the condition herself. Given her wide appeal, we managed to get uncountable people to come forth and talk about their experiences with asthma without any fear of judgement or stigma. For us, this marked a real shift in people’s conduct towards asthma. This time, we have adopted a newer format of communicating the message. The digital film for #InhalersHainSahi begins with Radhika Apte starting a conversation on facts and misinformed beliefs about asthma. Radhika represents and directly connects with every such person who is not affected by the disease but cares about those who are. On the other hand, popular and successful individuals from different fields who have suffered through and conquered asthma engage with the audience and inspire asthmatics to not only say yes to the right treatment, but also to a life without any boundaries.Celebrities like Michelin award winning chef, Vikas Khanna; Arjuna awardee Badminton player, Parupalli Kashyap and a widely successful Digital influencer, Shristi Dixit help convey that misguided beliefs about asthma should be the last thing to restrict people from adopting inhalers. People connect with them and having known-faces from 4 different fields in the digital film help us reach out to a wider range of audiences. Q) Considering direct advertising is not allowed for pharma companies in India, what are you trying to achieve through your communication? For us at Cipla, the patient is at the core of whatever we do. Our endeavour is to go beyond the pill and help patients to the best of our abilities, even by empowering them to stay healthy. As a pharmaceutical company, in line with established Indian norms, we do not advertise our products. Our narrative is on helping patients become aware. As a leading player in the respiratory segment, it is important that we take it upon ourselves to take the stigma and the myths that exist in the category today that is coming in the way of a patient living a free life. Berok Zindagi is our attempt to do just that – inform the patient, help him/her by busting myths and helping patients live freely. Q) Is Digital the most important medium for you currently? As of now, we have released the digital leg of Berok Zindagi with an online film for #InhalersHainSahi on social media. However, a multi-media approach is planned, which will utilize several other platforms over the upcoming months. Digital is very important for us mostly because of the sheer flexibility of formats that it offers for communicating a message. A separate TVC has been launched too. Besides that, other amplifications have been planned over time. TV continues to be an important medium due to its mass reach. Notwithstanding, digital’s massive traction is progressively increasing. Hence, though traditional methods like engaging with people through TV remains imperative, given its wide reach and continuing popularity in India, to connect with all our target groups, marketing has to include new-age mediums like the digital platforms. In fact, this year, we first launched the digital piece with the influencers. Our intent this time is to reach people with asthma and also those who have an impact on their lives, irrespective of whether they suffer from the condition or not. The aim is to change people’s mindset and help them make the right decision for themselves and their loved ones. As a result, our focus also remains on reaching out to every person possible through every pattern and medium of content consumption. Q) Will your marketing strategy continue to be picking up a particular disease/condition and talking about it through influencers/brand ambassadors/actors? Not necessarily. The campaigns and initiatives driven by the India Business have different approaches, but the intention behind these is more or less the same. Our efforts are focussed on driving awareness about a disease, getting people to engage with the information, encourage them to take necessary actions for appropriate treatment and even foster the prevention of deterioration. This pro-patient approach and intent remains constant across therapies, be it cardiovascular, urology or respiratory. For instance, we are driving a massive effort for a urological condition called Benign Prostatic hyperplasia (BPH) through an initiative called What a Relief. BPH can cause bladder, urinary tract or kidney problems and is a common cause of lowered quality of life amongst men aged 40 and above. In fact, 2 out of every 3 Indian men in this age group have moderate-severe LUTS (Lower urinary tract symptoms) due to BPH. The ‘What a Relief’ platform equips patients with all the tools required to lead an uninterrupted life. The services are found in-clinic and also on the go to help people access necessary facilities, like physicians and washrooms. It's our attempt to provide relief, and our entire campaign in the end is about relief. In the end, no matter what the condition, the point is to help patients make the choice that will help them in living a better life. Q) Going ahead what will be your broad marketing strategy? For our future plans, our focus will entirely be on driving awareness and empowering patients, not only by educating them but also by equipping them with the required wherewithal for taking care of themselves better. This is through quicker diagnosis and better disease management. The point is to make strategic choices to increase our interface and engagement with the patients, to help them accept a health problem and make appropriate decisions for it. Berok Zindagi has engaged with and spoken to millions of people across India- patients, their loved ones and even the doctors. Earlier this year, we announced a partnership with Wellthy Therapeutics to offer a combination of pharmacotherapy and digital therapeutics for improved patient outcomes in the chronic therapies of diabetology and cardiology through a multi-lingual clinically-validated digital disease management platform for patients living with diabetes or cardiovascular diseases. The platform brings together behavioural science, real world clinical evidence and artificial intelligence to provide real time monitoring, coaching and advice to patients, and virtual clinical assistance to doctors. While this is a business move, it’s a strategically aligned with the patient-centric approach of the marketing team for engaging and interacting. I also mentioned What a Relief. That is entirely conceptualized by the India Business and Marketing.The digital outreach program dovetailing to the ‘What a Relief’ platform is expected to have an estimated reach of 20 million consumers and caregivers. It entails sizeable investments to support better diagnosis and treatments. Through this mass awareness drive, we intend to create resonance with symptomatic BPH patients and caregivers with an effective call to action to speak to the nearest specialist. The online platform will combine end to end solutions for BPH, few of them which will be activated in due course are Booking an online appointment through the platform, digital coupons for diagnostic support and chemist geotagging (10k across India) to reach out to the nearby pharmacy to avail the prescribed medication. Going beyond the pill to empower the patient is something we will continue to do.

How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time

<ul><li>Netflix's <keyword id="1272587" type="ORGANIZATION" weightage="20" keywordseo="Sacred-Games">Sacred Games</keyword> Season 2 is nominated in the ‘Best Dramas’ series.</li><li>Another Netflix India show, Lust Stories, received a nomination for Best TV Show/Mini series. </li><li>Amazon Prime's The Remix is also nominated for the ‘Best Non-Scripted Entertainment Show’. </li></ul> Three Indian dramas -- Sacred Games Season 2, The Lust Stories and The Remix -- have received nomination for the International Emmy Awards 2019. Netflix's Sacred Games Season 2 -- starring Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Surveen Chawla, Kalki Koechlin and Ranvir Shorey is nominated in the ‘Best Dramas’ series. 
	
	
	
	<div type="twitter" handle="VikramMotwane" handlename="Vikramaditya Motwane" image="http://pbs.twimg.com/profile_images/1030103202207739905/IKCVy9rK_normal.jpg" favoritecount="1116" retweetcount="189" status="#SacredGames got Emmy-Nated!!! A massive Congrats, Hug and Kiss to the whole team. You guys are amazing." createdat="1568904790000" id="1174697949487685637"></div>









 Directed by Neeraj Ghaywan and Anurag Kashyap, Sacred Games Season 2 hit the OTT platform on August 15, 2019. It is competing against 1 Contra Todos – Season 3, Bad Banks and McMafia 
	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="263" retweetcount="22" status="Two teachers, a housekeeper and a homemaker walk into a movie and get nominated for an #InternationalEmmy. Congrat… https://t.co/NQLARDh77s" createdat="1568912851000" id="1174731758341746688"></div>










	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="263" retweetcount="22" status="Two teachers, a housekeeper and a homemaker walk into a movie and get nominated for an #InternationalEmmy. Congrat… https://t.co/NQLARDh77s" createdat="1568912851000" id="1174731758341746688"></div>









 
	
	
	
	<div type="twitter" handle="NetflixIndia" handlename="Netflix India" image="http://pbs.twimg.com/profile_images/1072124554808422401/s8K84jEW_normal.jpg" favoritecount="467" retweetcount="91" status="Look up at the moon and scream congratulations! Sacred Games has been nominated for an #InternationalEmmy for Best Drama." createdat="1568912415000" id="1174729931512639488"></div>









 
 
 
 
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 "What a day. 3 Emmy Nominations . 1 lust stories (best miniseries) 2.Sacred Games (best Drama) 3. Radhika Apte(best actress-Lust Stories),wrote Anurag Kashyap on Instagram. Another Netflix India show, Lust Stories, received a nomination for Best TV Show/Mini series. Lust Stories is a collection of four short stories by Anurag Kashyap, Karan Johar, <keyword id="36968" type="PERSON" weightage="20" keywordseo="Zoya-Akhtar">Zoya Akhtar</keyword>, Dibakar Banerjee, showing the different perspectives women have towards their troubled sex life. Emmy International 2019 has also nominated bollywood star Radhika Apte for ‘Best Performance by an Actress’ for her role in Lust Stories. Amazon Prime's The Remix is also nominated for the ‘Best Non-Scripted Entertainment Show’. There are 44 Nominees across 11 categories and 21 countries. Winners will be announced at a black-tie ceremony on November 25, 2019 at the Hilton New York Hotel, read the official Emmy website.

Emmy-nent! Three Indian shows are making waves on the global stage

<ul><li>The winners of the 66th <keyword id="6429912" type="UNKNOWN" weightage="20" keywordseo="National-Film-Awards">National Film Awards</keyword> were announced today. </li><li>The award ceremony was supposed to be held in April but was delayed due to the Indian general elections. </li><li>The National Film Awards are the most prestigious awards for the Indian film fraternity.</li></ul> The National Film Awards which is India’s most prominent awards ceremony celebrating the best in Indian cinema was announced today. This is the 66th National Film Awards. The award ceremony was scheduled for April but the Information and Broadcasting Ministry had announced that the awards would be announced after the Lok Sabha Elections. The awards will be given in 31 film categories while non-feature films will be announced in 23 categories. Here’s the list of winners from the National Film Awards Best Actor(male): Ayushmann Khurrana (Andhadhun) and Vicky Kaushal(Uri: The Surgical Strike) <keyword id="17626" type="ORGANIZATION" weightage="20" keywordseo="Best-Actor">Best Actor</keyword> (female): Keerthy Suresh, Mahanati Best Direction: Aditya Dhar for Uri: The Surgical Strike Best Playback Singer(female): Bindu Malini for Nithicharami Best feature film: Hellaro (Gujarati) Most film Friendly State: Uttarakhand Best Rajasthani Film: Turtle In the Feature Film category , four actors got Special Mention Sruthi Hariharan for Nathicharami Chandrachoor Rai for Kadak Joju George for Joseph (Malayalam film) Savithri for Sudani from Nigeria Best Choreography: Padmaavat Best Arts and Culture Film: Bunkar: The Last of The Varanasi Weavers Best Science &amp; Technology Film (Non-Feature Category): G.D Naidu: The Edison of India Best Non-Feature Film: Son Rise and The Secret Life of Frog Best Music Director: Sanjay Leela Bhansali (Padmaavat) Best Background Music: Uri - The Surgical Strike (Sashwat Sachdev) Best Marathi feature film: Bhonga directed by Shivaji Lotan Patil. Best Garo feature film: Ma’ama directed by Dominic Sangma. Best Special Effects: shared by Awe and KGF Best costume designer award goes to Telugu film Mahanati Best Environment Film: The World's Most Famous Tiger. The film is directed by Subbiah Nallamuthu. Best Cinematography: MJ Radhakrishnan for Malayalam movie Olu Best Male Playback Singer: Arijit Singh for Binte Dil (Padmaavat) Best Tamil Film: Baaram Best Sherdukpan Film: Mishing Best Supporting Actor (female): Surekha Sikri for the movie "Badhaai Ho" Best Supporting Actor(male): Swanand Kirkire for Marathi film Chumbak Best film on social issues: Padman directed by R Madhavan starring Akshay Kumar and Radhika Apte Best Kannada Film: Nathicharami Best Konkani Film: Amori Best Punjabi Film: Harjeeta Best Assamese Film: Bulbul can sing Best Action Movie: KGF Best Film on Sports: Swimming through the Darkness(Non-Feature Film category)\ Best Educational Film: Sarala Virala (Non-Feature Film Category) Best Film on Social Issues: Taala Te Kunjee (Non-Feature Film Category)

66th National Film Awards 2018 announced: Ayushmann Khurrana and Vicky Kaushal win "Best Actor" Award

Have you ever been harassed or stalked through instant messages, e-mails or chats on social networking sites such as <keyword id="6354576" type="CITY" weightage="80" keywordseo="Facebook">Facebook</keyword> and <keyword id="6354616" type="CITY" weightage="80" keywordseo="Twitter">Twitter</keyword>? If yes, don’t let that bully hide behind an electronic veil; instead, give it back to abusers like these 5 celebs did. 
 
(Image: Indiatimes)

These 5 celebs gave it back to their trollers! Why can’t you?

<ul><li>'Gangubai Kathiawadi', directed by Sanjay Leela Bhansali and featuring Alia Bhatt, wins three technical awards at IIFA Rock night.</li><li>The film received awards for Cinematography (<keyword id="2558236" type="General" weightage="80" keywordseo="sudeep-chatterjee" source="Orion">Sudeep Chatterjee</keyword>), Screenplay (Sanjay Leela Bhansali and <keyword id="16753782" type="General" weightage="80" keywordseo="utkarshini-vashishtha" source="Orion">Utkarshini Vashishtha</keyword>), and Dialogue (Utkarshini <keyword id="3118360" type="General" weightage="80" keywordseo="vashishtha" source="Orion">Vashishtha</keyword> and Prakash Kapadia) at IIFA Rock night.</li><li>'Bhool Bhulaiyaa 2', the horror comedy directed by Anees Bazmee and starring Kartik Aaryan and Kiara Advani, secures two awards following 'Gangubai Kathiawadi'.</li></ul>Abu Dhabi, Sanjay Leela Bhansali's Alia Bhatt-starrer 'Gangubai Kathiawadi' bagged three technical awards at the IIFA Rock night, which marked the beginning of the three-day 23rd edition of the International Indian Film Academy and Awards (IIFA) at Yas Island on Friday night. The awards the film got were for Cinematography (Sudeep Chatterjee), Screenplay (Sanjay Leela Bhansali and Utkarshini Vashishtha), and Dialogue (Utkarshini Vashishtha and Prakash Kapadia). 'Gangubai...' was followed by Anees Bazmee's horror comedy, 'Bhool Bhulaiyaa 2', featuring Kartik Aaryan and Kiara Advani, which won two awards -- Choreography for Title Track (Bosco Caesar) and Sound Design (Mandar Kulkarni). Ajay Devgn's crime thriller 'Drishyam 2' received one award -- Editing (Sandeep Francis) -- as did Ranbir Kapoor and Alia Bhatt's action adventure, 'Brahmastra: Part One - Shiva' (Special Effects-Visual, DNEG, Redefine); Hrithik Roshan and Saif Ali Khan's 'Vikram Vedha' (Background Score, Sam CS); and 'Monica O My Darling', starring Rajkummar Rao, Huma Qureshi and Radhika Apte, for Sound Mixing (Gunjan A. Sah, Boloy Kumar Doloi, and Rahul Karpe). The awards were announced on an evening of memorable music performances by Amit Trivedi, Badshah, <keyword id="5293" type="General" weightage="80" keywordseo="sunidhi-chauhan" source="Orion">Sunidhi Chauhan</keyword>, <keyword id="310859" type="General" weightage="80" keywordseo="sukhbir-singh" source="Orion">Sukhbir Singh</keyword>, Palak Muchhal and Iulia Vantur Sobha, presented by choreographer and director Farah Khan and Rajkummar Rao. The musical spectacle began with a dance performance by Palak Muchhal, followed by Farah Khan, who also danced her way onto the platform. Rajkummar Rao took the stage while playing the song 'Main Hoon Na', and the two recreated a scene from 'Kuch Kuch Hota Hai' in which they both greeted the crowd and engaged in a witty conversation about friendship. Sunidhi Chauhan and Badshah, starring Jacqueline Fernandez, Rakul Preet Singh and Nora Fatehi, gave enthralling performances later in the evening. Amit Trivedi captivated the audience with his lovely voice while performing with Arun Kamat, Devendra Palse, Meghna Mishra and Yashita Sharma. And then everyone began dancing to the dhols thanks to Sukhbir Singh and Iulia Vantur. The evening came to a thrilling conclusion with none other than Nucleya. One of the key highlights of IIFA Rocks was a made-for-the-occasion collection showcased by Manish Malhotra, Bollywood's favourite designer. It reflected "old world charm meets the new world" and had Salman Khan and Nora Fatehi as the showstoppers for the evening. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

Gangubai Kathiawadi tops technical awards at 23rd IIFA's music-loaded opening

<ul><li><keyword id="6354700" type="PERSON" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword> and <keyword id="7929" type="PERSON" weightage="20" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword>, who have a long-complicated-history, were seen engaging in a Twitter war. </li><li>Now, these Bollywood stars have placed billboards in Mumbai taking a jibe at each other. </li><li>Here is the marketing ploy behind it. </li></ul>Anil Kapoor and Anurag Kashyap, who were seen engaging in a Twitter war last week, have now taken their feud a step ahead by putting up billboards in Mumbai aiming direct snipes at each other. The veteran actor Kapoor took a dig at filmmaker Kashyap for his ‘dark movies.’ The billboard placed in Juhu read, “Juhu leads to Andheri. Anurag's movies lead to andhera (Anurag's films lead to darkness)." <div type="twitter" handle="anuragkashyap72" handlename="Anurag Kashyap" image="http://pbs.twimg.com/profile_images/1243277437447868425/z7XwVxE__normal.jpg" favoritecount="5284" retweetcount="261" status="😘 https://t.co/ahR5XE9Lg1 https://t.co/NQkXUtrE2U" createdat="1608530204000" id="1340898981723828225"></div> Kashyap also responded with a billboard that read,“Yeh circle gol hai. Anil ki acting lol hai (This circle is round and Anil's acting is to be laughed at)." However, this is all just a creative stunt for Netflix’s upcoming film AK vs AK. To make people stop and take notice, Netflix’s billboards did not feature its logo, film’s title or brand name. And unlike its usual communication pieces, these billboards did not even follow Netflix’s colour scheme. It got rid of the red and just went ahead with plain monochromatic billboards. The de-branding was an effort to make the conversation appear more real and create intrigue. The campaign also seems to have a two-forked aim of retargeting Kashyap and Kapoor’s audience and to attract new ones. It is conceptualised and executed by Zoo Media Network's The Rabbit Hole. Netflix is known for its disruptive approach when it comes to Out-of-Home advertising. To promote its series Ghoul starring Radhika Apte, the OTT platform superimposed the ‘Ghoul symbol’ on the OOH sites where it promoted Sacred Games. <div type="image" title="netflix ghoul." msid="79838158" hostid="261"></div> The OTT giant has been going all out to promote AK vs AK. It smartly announced the launch of its film via Twitter first. The Bollywood stars’ engaged in a Twitter banter and had internet users scratching their heads, again with no mention of the film or brand. Some media organisations even fell for the marketing ploy. After the conversation triggered some buzz on Twitter, Netflix dropped AK vs Ak’s trailer. <div type="twitter" handle="anuragkashyap72" handlename="Anurag Kashyap" image="http://pbs.twimg.com/profile_images/1243277437447868425/z7XwVxE__normal.jpg" favoritecount="1859" retweetcount="36" status="My favourite thing about AK is his personality, charm and intelligence. Of course I mean myself. I talk in third pe… https://t.co/vWecDGgmus" createdat="1608112643000" id="1339147602177052672"></div> <div type="twitter" handle="anuragkashyap72" handlename="Anurag Kashyap" image="http://pbs.twimg.com/profile_images/1243277437447868425/z7XwVxE__normal.jpg" favoritecount="3158" retweetcount="111" status="Theek hai sir #Goodbye #DontCry https://t.co/F8OK8FIa3o https://t.co/qbzqoxFSDo" createdat="1607258592000" id="1335565453830156292"></div> <div type="twitter" handle="anuragkashyap72" handlename="Anurag Kashyap" image="http://pbs.twimg.com/profile_images/1243277437447868425/z7XwVxE__normal.jpg" favoritecount="5618" retweetcount="290" status="Agar gaadi Race 3 ki ho toh it’s better that it stays in the garage only. #havemercy https://t.co/6dJQB0wD4d" createdat="1607255735000" id="1335553469881597952"></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> The recent bullet in this war is a ‘diss-track’ fired by Kashyap. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Kashyap and Kapoor have a long-complicated-history in real life. Before Kashyap made it in the industry, he wanted to make two movies Allwyn Kallicharan and Grant Hotel with Kapoor. However, the projects did not see the light of the day and the two stars drifted apart. In a recent interview with Press Trust of India, the two said that they have left behind their tense history of unfulfilled projects to come together for AK vs AK. Netflix thought of a clever ruse to take advantage of their tense history and translated it into a film. <div type="Youtube" id="lXZPMb51IQU" title="AK vs AK | Official Trailer | Anil Kapoor, Anurag Kashyap, Vikramaditya Motwane | Netflix India" thumbUrl="https://i.ytimg.com/vi/lXZPMb51IQU/mqdefault.jpg"></div> AK vs AK, directed by Vikramaditya Motwane, will premiere on Netflix on 24 December.

Anil Kapoor and Anurag Kashyap aimed jibes at each other through hilarious billboards, here is why

<ul><li><keyword id="73803" type="COMPANY" weightage="20" keywordseo="Reckitt-Benckiser">Reckitt Benckiser</keyword> Group’s Durex has been asking people to forget condoms on social media and the audience was confused. </li><li>Here is what the brand was trying to sell through its latest campaign. </li></ul>Sexual well-being brand Durex has been asking people to forget condoms on social media and we have been scratching our heads. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> According to Durex’s Global Sex Survey conducted in 2017, the number one reason why people avoid using condoms is reduced enjoyment. So, the brand has come up with a solution for its audience. It has launched India’s thinnest condoms called ‘Durex invisible condoms.’ It talks about the product using an indirect metaphor in its film. As the couple drops each piece of cloth they are wearing, people around them disappear. What remains in the end is just their pleasure. The campaign is conceptualised by Havas Creative India. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> So thin that you will have to squint your eyes to see it: <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> How Kalki Koechlin unboxed the new product: <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> What first felt like a mistake, was a smart strategy to announce a launch of its new product. The wellness brand created buzz around its product launch by engaging with people on social media and asking them about some of the reasons why they want to forget using condoms. Durex also on-boarded influencers like <keyword id="189215" type="PERSON" weightage="20" keywordseo="Vikrant-Massey">Vikrant Massey</keyword>, Bani J, Radhika Apte, Kalki Koechlin, Dolly Singh and Varun Sood. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms. It started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solution for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap.

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