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Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face

After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …

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Puma is set to roll out its first women's basketball collection under designer June Ambrose as it takes on Under Armour and Nike for market control

Celebrity designer June Ambrose on December 1 will launch Puma's first women's hoops collection, pa…

Matthew Kish   


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Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady

In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…

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3 mins read

Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions

Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes

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Yuvraj Singh is the face of PUMA Motorsport in India

With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker …

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4 mins read

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

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Puma channeled Michael Jordan to announce Rihanna's return to the sportswear brand: 'She's back'

It has been almost five years since the singer-turned-entrepreneur Rihanna released a collection wi…

Mary Hanbury   


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1 min read

This fantasy sports platform is launching an athleisure collection in partnership with Puma

The athleisure market in India is growing at a rate of 20-25% annually

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Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma

Kohli will be working with the German company to launch a signature line of sports lifestyle produc…

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Puma will upcycle used apparel and shoes to reward people in rural areas for ‘good work’

Global apparel and shoe brand Puma has partnered with the NGO Goonj to upcycle apparel and footwear…

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1 min read

Puma Has Hired Rihanna As Its Creative Director

The Forever Faster campaign appears to be firing on all cylinders for Puma. Last month the company …

Lara O'Reilly   


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1 min read

Rihanna is boosting Puma's business

"The launch of the first Puma by Rihanna shoe, the 'Creeper,' has been extremely successful and mos…

Marina Nazario   


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Puma CEO: We're not competing with Nike and Adidas

With 18,000 square-feet spanning two floors, Puma's new Manhattan flagship further represents the c…

Shoshy Ciment   


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We visited the Nike, Adidas, and Puma flagship stores to see which serves customers best as the battle for sportswear heats up

Puma's new Manhattan flagship represents the brand's commitment to the North American market, execu…

Shoshy Ciment   


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Puma's massive new flagship store has giant shoes, video games, and a virtual soccer field. We visited and saw why sales are soaring.

Both Philion and Gulden say that the opening of the brand's Manhattan flagship will further represe…

Shoshy Ciment   


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Puma is making a big splash in the NBA, but the brand has run into a problem with one star rookie because his feet are too big

But as the rookies made their NBA Summer League debuts, first overall pick Ayton has been seen on t…

Tyler Lauletta   


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4 mins read

Puma's lightweight and cushioned sneakers prove you don't have to spend more than $100 for really great running shoes

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Connie Chen,Connie Chen   


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1 min read

Kylie Jenner just revealed her first Puma ad campaign

Kylie Jenner was named as Puma's new brand ambassador in February. Now the reality TV star has…

Will Heilpern,Will Heilpern