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<ul><li>At the <keyword id="9150718" type="UNKNOWN" weightage="20" keywordseo="build-2020">Build 2020</keyword> developer conference, <keyword id="10387" type="CITY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> unveiled <keyword id="9250000" type="UNKNOWN" weightage="20" keywordseo="Project-Bonsai">Project Bonsai</keyword> and <keyword id="9249999" type="UNKNOWN" weightage="20" keywordseo="Project-Moab">Project Moab</keyword>, its latest products to help engineers develop autonomous industrial control systems.</li><li>With Project Bonsai, engineers can simulate millions of possible methods and implement an optimised process within weeks as opposed to months, without having a background in artificial intelligence (AI).</li><li>For starters in AI, Project Moab allows developers to learn how to teach machines, making it a building block for Project Bonsai.</li></ul>At its Build 2020 developer conference, Windows-maker Microsoft today announced Project Bonsai, a new artificial intelligence (AI) development platform for developing autonomous industrial control systems. This AI platform can be used to make factories more efficient. The use of stuff like robotic arms, forklifts, precision drills and more can be optimised. Microsoft says that Bonsai will be useful across manufacturing, process control, robotics, energy, smart buildings, consumer durable goods and other sectors. Not just that, users can either 3D print the robot or buy one when it goes on sale later this year, Microsoft <a href="https://blogs.microsoft.com/ai-for-business/build-bonsai-public-preview/">said</a> in a statement. There is also a simulation, developed by MathWorks, that developers can try out immediately. <div type="Article" hostid="261" msid="75831278" title="Microsoft has a new supercomputer — and it wants to use it make AI that can talk like humans do" mstype="2" mssubtype="0"></div> Building autonomous systems without a background in AI The key promise from Project Bonsai is that it allows people without a background in AI to build autonomous systems. This would make it easier for subject matter experts to focus on their subject instead of learning how AI works. Project Bonsai is a result of Microsoft’s acquisition of Bonsai in 2018. It is a “machine teaching” platform ⁠— it uses more than data analytics; it also incorporates real-life experiences and expertise to the solution, as CEO Satya Nadella explained. <div type="image" title="Satya Nadella" msid="75833543" hostid="261" caption="&amp;lt;p&amp;gt;Microsoft CEO Satya Nadella at the Microsoft Future Decoded Tech Summit in Bengaluru&amp;lt;/p&amp;gt;"></div> “This approach bridges AI science and software to the traditional engineering world, enabling fields such as chemical and mechanical engineering to build smarter, more capable and more efficient systems by augmenting their own expertise with AI capabilities,” said Mark Hammond, Microsoft general manager for autonomous systems. Project Moab is a tool for developers to learn how to teach machines If you don’t know how it will fit into your factory or office, you can simulate the physical infrastructure. And if you don’t have a background in AI, there is Project Moab to learn how to. <div type="image" title="Project Moab" msid="75833478" hostid="261" caption="&amp;lt;p&amp;gt;Project Moab&amp;lt;/p&amp;gt;"></div> Project Moab is a hardware kit that allows developers to learn how to teach machines to accomplish a certain task. Microsoft is offering it initially as a simulator in MathWorks. Developers will also be able to 3D print robots to learn how this works in different scenarios. Developers and engineers will then be able to use their learnings from Project Moab into building autonomous systems using Project Bonsai. Essentially, Project Moab is the building block of Project Bonsai. <div type="Youtube" id="6mfUz4PDgOw" title="How to build Intelligent control systems using new tools from Microsoft and simulations by Mathworks" thumbUrl="https://i.ytimg.com/vi/6mfUz4PDgOw/mqdefault.jpg"></div> SEE ALSO: <a href="https://www.businessinsider.in/tech/news/microsoft-has-a-new-supercomputer-and-it-wants-to-use-it-make-ai-that-can-talk-like-humans-do/articleshow/75831278.cms">Microsoft has a new supercomputer — and it wants to use it make AI that can talk like humans do</a> <a href="https://www.businessinsider.in/science/health/news/the-worlds-fastest-supercomputer-joins-the-battle-against-coronavirus-to-find-cure/articleshow/74725396.cms">The world's fastest supercomputer joins the battle against coronavirus — and it's speeding up the hunt for a cure</a>

Microsoft says Project Bonsai can make factories more efficient⁠— and you don’t need to know AI, even a mechanical engineer can do it

<ul><li>Microsoft’s suite of digital products have seen an uptake in March as more people work from home.</li><li>Microsoft’s CEO <keyword id="276564" type="PERSON" weightage="20" keywordseo="Satya-Nadella">Satya Nadella</keyword> disclosed that Windows 10 has been a 75% increase in time spent on the OS over a month.</li><li>“We have seen over two years with of digital transformation in just two months,” he said.</li></ul>The world may be under the hold of a health pandemic but <keyword id="459320" type="POSITION" weightage="20" keywordseo="Microsoft-CEO">Microsoft CEO</keyword> Satya Nadella is on cloud nine — or cloud Azure as he would like to say. “We’ve seen two years worth of digital transformation in just two months,” he said during the keynote address of the <keyword id="9249551" type="UNKNOWN" weightage="20" keywordseo="microsoft-build-2020">Microsoft Build 2020</keyword> developers’ conference. Microsoft 365, which runs on Azure, is helping organisations stay connected with video meetings calls and chats using <keyword id="3781913" type="PERSON" weightage="20" keywordseo="Microsoft-teams">Microsoft Teams</keyword> — leading a major spike in usage as more people than ever before at working from home. As a result, the time that users have spent on Windows 10 has also increased over the last one month by 75%. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Microsoft Teams Usage </td></tr><tr><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Daily active users </td><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">75 million daily active users </td></tr><tr><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly active devices </td><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 billion monthly active devices </td></tr><tr><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Meeting minutes a day </td><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.1 billion </td></tr><tr><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apps growth </td><td style="border-left:solid #000000 0.98958pt;border-right:solid #000000 0.98958pt;border-bottom:solid #000000 0.98958pt;border-top:solid #000000 0.98958pt;vertical-align:top;background-color:#ffffff;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">750% over the last year </td></tr></tbody></table> Nadella pointed out that currently, 95% of Fortune 500 companies use Azure — from managing, healthcare triage with AI assistant bots to Digital Twins in manufacturing to e-commerce in real. The infrastructure allows you to be remote, simulate and automate any activity. “We’re building Azure as the world’s computer. We have 61 data centre regions, more than any other cloud provider. And, we’re the only cloud that extends to the edge with all the flexibility that you need,” he said. “Azure is the first cloud with limitless data capabilities that can deliver a cloud-native data estate for every organisation,” he added. Developers are more active than ever <keyword id="1505863" type="COMPANY" weightage="20" keywordseo="GitHub">GitHub</keyword>, with its 50 million developers, saw an uptake in developer activity. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Developer activity on GitHub </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jan-Mar 2020 vs. 2019 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pull request creation </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17% increase </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Push volume </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16% increase </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Open source projects created </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">27% increase </td></tr></tbody></table> Microsoft’s business app development platform — <keyword id="9058176" type="PERSON" weightage="20" keywordseo="power-apps">Power Apps</keyword> — also saw uptake. In the month of March, there was a 50% increase in first-time Power Apps users and 70% in professional developers. Around 70,000 new organisations have started using Power Apps this year. He cited how John Hopkins University (<a href="https://hub.jhu.edu/2015/10/19/hopkins-microsoft-patient-safety-technology/">JHU</a>) brought together epidemiologists and software developers created a canonical dashboard to track the spread of COVID-19 and how many adapted biotechnologies used cloud computing and AI to decode the immune system’s response to the coronavirus. “Our industry has been called upon to help address the world’s most acute needs through this crisis,” he said. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/microsoft-has-a-new-supercomputer-and-it-wants-to-use-it-make-ai-that-can-talk-like-humans-do/articleshow/75831278.cms">Microsoft has a new supercomputer — and it wants to use it make AI that can talk like humans do</a> <a href="https://www.businessinsider.in/tech/enterprise/news/what-is-microsoft-project-bonsai-and-how-it-works-explained/articleshow/75833000.cms">Microsoft says Project Bonsai can make factories more efficient⁠— and you don’t need to know AI, even a mechanical engineer can do it</a>

Microsoft's lockdown experience puts Satya Nadella on ‘cloud’ nine

<ul><li><keyword id="10387" type="CITY" weightage="20" keywordseo="Microsoft">Microsoft</keyword> announced that Azure Quantum will be available in preview to a select few customers at its annual <keyword id="9150718" type="UNKNOWN" weightage="20" keywordseo="build-2020">Build 2020</keyword> developers conference. </li><li>Jij and their customer Toyota Tsusho, as well as OTI Lumionics, are already using Azure’s quantum-inspired optimisation. </li><li>Azure Quantum is set for a wider rollout by the end of the year.</li></ul>Microsoft announced that its <keyword id="67887" type="ORGANIZATION" weightage="20" keywordseo="Quantum-computing">quantum computing</keyword> solution on the cloud, Azumer Quantum, will finally be rolling out for a limited number of users for preview nearly a year since it was first announced in November 2019. <div type="Article" hostid="261" msid="75833830" title="Microsoft's lockdown experience puts Satya Nadella on ‘cloud’ nine" mstype="2" mssubtype="0"></div> Jij and their customer Toyota Tsusho, as well as OTI Lumionics, are already using Microsoft’s quantum computing to try and solve problems that would take ordinary computers much longer to resolve. For instance, traffic lights can be a bane for commuters as they turn red even when crossroads lie empty. So, Jij and Toyota Tsusho tried to solve this mobility challenge on Azure Quantum. Toyota Tshusho has also been working with D-Wave Systems since 2016 to figure out how technology can address the problem. Using quantum-inspired-optimisation (QIQ), they were able to reduce the amount of time that cars have to spend waiting in traffic by 20% as compared to conventional methods. On average, that’s about five seconds less per car. Less waiting time also means fewer carbon emissions. “We previously had to simulate traffic for each individual light to find an improved sequence, but that approach was limited because we couldn’t factor in the time correlation of traffic flow between lights,” said Kohji Nishimura. <div type="image" title="Quantum computing use case by Jij" msid="75839366" hostid="261" caption="&amp;lt;p&amp;gt;Quantum computing use case by Jij&amp;lt;/p&amp;gt;"></div> OTI Lumionics, on the other hand, used Azure Quantum to simulate organic materials to try and design the next generation of OLED displays. Using QIQ, they simulated how the use of a metal-organic complex called Ir(ppy)3 would impact energy consumption. <div type="image" title="quantum2_edited" msid="75839374" hostid="261" caption="&amp;lt;p&amp;gt;Quantum computing use case by OTI Lumionics&amp;lt;/p&amp;gt;"></div> What is quantum computing? <a href="https://www.ibm.com/blogs/research/2019/10/on-quantum-supremacy/">IBM Research</a> and <a href="https://blog.google/perspectives/sundar-pichai/what-our-quantum-computing-milestone-means/">Google</a> already had the drop on Microsoft when the announced that their won quantum computers had processors with “quantum supremacy”. In a paper published in <a href="https://www.nature.com/articles/s41586-019-1666-5">Nature</a> on October 23, the companies said that their own quantum computer has resulted in two 53-qubit processors. <div type="Article" hostid="261" msid="71764221" title="Google says its cutting-edge computing breakthrough could be used to solve large-scale problems that 'would otherwise be impossible'" mstype="2" mssubtype="0"></div> For those unfamiliar with the concept, quantum computing is the next generation of processing power. A quantum computer can solve problems in a considerably small amount of time as compared to a classic computer, which would take <a href="https://www.businessinsider.in/tech/news/google-says-its-cutting-edge-computing-breakthrough-could-be-used-to-solve-large-scale-problems-that-would-otherwise-be-impossible/articleshow/71764221.cms">nearly forever</a>. However, it’s hardly a replacement of conventional computers or even supercomputers, since they’re much easier — and cheaper — to use. A commercial-grade quantum computer is yet to enter the market. Nonetheless, quantum computing promises power that has many excited about its applications to specific fields. If Microsoft can get developers to embrace Azure Quantum, it may have a leg-up over its competitors. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/microsoft-ceo-satya-nadella-on-cloud-nine-with-lockdown-experience/articleshow/75833830.cms">Microsoft's lockdown experience puts Satya Nadella on ‘cloud’ nine</a> <a href="https://www.businessinsider.in/tech/news/microsoft-has-a-new-supercomputer-and-it-wants-to-use-it-make-ai-that-can-talk-like-humans-do/articleshow/75831278.cms">Microsoft has a new supercomputer — and it wants to use it to make AI, that can talk like humans do</a> <a href="https://www.businessinsider.in/tech/enterprise/news/what-is-microsoft-project-bonsai-and-how-it-works-explained/articleshow/75833000.cms">Microsoft says Project Bonsai can make factories more efficient⁠— and you don’t need to know AI, even a mechanical engineer can do it</a>

Microsoft says Azure Quantum may be used to reduce road traffic at the much-awaited preview

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li>Joseph Kahn, known for his music videos for the likes of Taylor Swift and Lady Gaga, is releasing his latest feature film, "Bodied," on Friday.</li><li>It is a hilariously un-PC look at the world of battle rapping, where you win by destroying your opponent with the crudest (and often most racist) lyrics you can think of.</li><li>Kahn told Business Insider why a movie like this is perfect for the woke-sensitive world we live in today, and why he self-financed the movie with $2 million of his own money.</li></ul>&#xa0;Joseph Kahn is known best for his highly stylized music videos that he's been making since the 1990s for the likes of Snoop Dogg, Destiny's Child, Lady Gaga, Britney Spears, Eminem, and Taylor Swift.And through that time he's been trying to figure out how to make a movie about the art of battle rapping - where two highly skilled lyricists face off in front of an audience, and use only their words to completely decimate each other. In battle rap, nothing is off limits. You can talk about the person's race, looks, medical condition, sexual preference, their dead mom. Nothing is taboo."Bodied" (opening in theaters Friday and available on YouTube November 28) is basically "8 Mile" if it wasn't made in Hollywood. We follow Adam (Calum Worthy), a white graduate student who is fascinated by the art of battle rapping and befriends one of Oakland's best, Behn Grynn (Jackie Long), to be his guide in the battle rap culture so he can write a thesis paper on it. But it turns out Adam has some skills, and quickly finds himself on the circuit with Behn battle rapping. Eventually Adam gets so engrossed in the rush of the culture that he's willing to alienate his family, friends, and even Behn to rise in the battle rap ranks.The movie, which Eminem is a producer on, isn't just a satirical exploration of woke culture and the echo chamber that is social <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword>. Kahn uses his talents to tell two stories: one through the vocal storytelling of the raps (penned masterfully by real battle rapper Kid Twist) and the other visually, as Kahn scatters the movie with special effects to heighten the prose.Business Insider sat down with Kahn in New York City to talk about why the only way he could make the movie was to self-finance it, passing on a major Hollywood blockbuster to make "Bodied," putting the actors through battle rap boot camp, and why the movie makes you feel less racist because it's so racist.Jason Guerrasio: Would this have been made without you self-financing it?Joseph Kahn: Absolutely not. Can you imagine taking this script with two hours of racist, misogynist, homophobic jokes?Guerrasio: It would be watered down to the point of being unwatchable.&#xa0;<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Kahn: Right. And here's the thing, battle rap does exist in the popular culture in things like roasts and "Drop the Mic" and all that stuff, but that's not really battle rap. That's saying someone who gets into a pity-pat slap fight is boxing. No, in boxing you're supposed to get hurt. The entire agenda is that your opponent is knocked out. In battle rap, you're supposed to hurt the opponent to the point they are dead.&#xa0;Guerrasio: In the early days, did you ever think that someone out there might get what you wanted to do and write you a check instead of you using your own money?Kahn: The story behind this is I made this short "<a href="https://vimeo.com/120401488" target="_blank" rel="noopener">Power/Rangers,</a>" which is this thing I put online that I made in secret for a year. I wanted to make a commentary on grim, dark superheroes and how Hollywood markets the stuff. Doing a satire by making the most serious version of the silliest kids property. After that came out literally every studio knocked at my door. And I looked at every project floating around and I couldn't find one property I was interested in doing.&#xa0;Guerrasio: You were even being offered the major IPs?Kahn: They were there and I had the opportunity and nothing interested me. So I was talking to Adi Shankar, my producing partner on "Power/Rangers" and he said, "What do you want to do next?" And I said, "Well, I have choice one, which is this big property, or choice two is I want to make a battle rap movie." And he said, "Do choice two."&#xa0;<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Guerrasio: So what kind of check did you have to write yourself for this?Kahn: I did it for under $2 million.Guerrasio: It looks amazing for what you put in.Kahn: That includes soundtrack, by the way. And we shot it over 23 days with a SAG crew. If anyone knows anything about film business, that's extraordinarily hard what we did.&#xa0;Which shows me that if I ever wanted to do one of these big Hollywood movies, I'll know how to do it.&#xa0; Guerrasio: But the thing is you won't be able to do it your way. You'll have to collaborate with the executives.Kahn: And by the way, I'm not opposed to that. I just need to make sure I'm in a position where I believe in the project. I mean, I do Lexus commercials, I think I can work with others.&#xa0;Guerrasio: Here's the irony of what you did with "Bodied." You self-finance the movie, do it how you want to, but now you have to sell it to a distributor or streaming service so audiences can see it. You have to play the game. Before going into that process, did you consider self-distribution?Kahn: It was a serious thought at one point. And I'll tell you exactly when it was, it was when I was submitting to film festivals and getting turned down by every one of them. Sundance, SXSW, Tribeca, New York Film Festival.&#xa0;Guerrasio: Then Sundance showed it this year.&#xa0;Kahn: Yeah, the year after I submitted it. What happened was everyone was very uncomfortable with the film because it didn't fall into a very specific category. I do feel that the movies that are on the indie film circuit, and I'm a liberal person, these are just movies that have liberals clapping themselves on the back. Like showing, "I'm so woke." This movie says murder is bad. Well, of course murder is bad. This movie had this amazing message that slavery is bad. Yes, it's bad. What exactly are you saying that you don't already know? I find these weak, quite frankly. Something like "Bodied" is a morality tale, but a satiric morality tale. With satire you don't have to state your moral. You can criticize a moral without having an answer, and that's what we did. We are criticizing today's world. I don't think filmmakers should be giving answers, because who are these guys and girls? Just because they were able to finance a movie they suddenly are philosopher kings that have all the answers to life? This is a ridiculous thing.&#xa0;Read more: <a href="https://www.businessinsider.com/oliver-stone-bush-biopic-w-militarization-more-dangerous-than-trump-2018-10">Oliver Stone says comparing 'disaster' of Bush's presidency to Trump is ridiculous and 'trivializes the situation,' as he reflects on his biopic 'W.' 10 years later</a>Guerrasio: What made you not go the self-distribution route?Kahn: The last major film festival we did, Toronto. We were in the Midnight section and from what I understand we were right on the fence. Specifically the young people, the millennials, were like, "This is so racist you can't program this," and they voted against the movie being in the festival. The young people voted against this movie! Which is crazy! But it played at Toronto and won the Midnight audience award. Then it played at AFI and it won the audience award and at Fantastic Fest it won the audience award. It turns out people are not offended by this movie, people are enjoying themselves. This whole concept that woke culture has of the completely not-racist person that sees no stereotypes that lives a perfectly amazing life, this person does not exist. The reality is differences in people are funny. It's a movie that makes you feel less racist by being more racist.&#xa0;Guerrasio: You should put that on the poster.Kahn: [laughs] And the movie changes depending on what the national politics are at that point. Look what's happened this week, bombs being sent out to the left, a synagogue being shot up, and then we have Megyn Kelly being fired over blackface comments. This is the context of how this movie is being released this week.&#xa0;Guerrasio: Who knows what will happen two weeks from now.Kahn: It might be some completely different context.&#xa0;<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>Guerrasio: What's great about this movie is the camera work. The cutaways you do to show reaction shots of battle rap lyrics is as funny as the lyrics themselves. The creative over-the-shoulder shots. The visual effects that pop up in the middle of raps. Were all of these things in your head for a while and "Bodied" was the vessel to use them?Kahn: In my off time I often think on a quantum mechanical level of how films work. I'm not talking about just story or act structure, I'm talking about how to edit work. I have really been getting into subjective filmmaking, how to isolate the camera to go into someone's perspective for subjectivity. So the visual effects are inter-subjective camera work where you're blending in watching the person and experiencing what that person is saying, all at once.&#xa0;Guerrasio: Outside of the visuals, there are the performances. How did you get these actors to give a naturalistic feel of being battle rapers?Kahn: There was a huge rehearsal beforehand. They went to battle rap school. There's this battle rapper <a href="https://versetracker.com/rapper/rone" target="_blank" rel="noopener">Rone</a> who taught Adam to be more racist, to put it frankly. Like the line about cutting the bonsai tree, he told him, "But say it with an Asian accent." [laughs] So there was a two month battle rap school they went to and that was still happening on set. It was so critical that they get all the lines exactly right. It was, no joke, like Shakespeare. Most films you can screw up the lines, with this, for the structure to work, you must hit exactly the word at the point you're supposed to hit it.&#xa0;Guerrasio: What did Eminem think of the "8 Mile" insults in the movie?Kahn: He loved it. He watched it and was into it. His whole camp was like, "This is stuff we hear every day, so we love this." This is the thing about Eminem, he's incredibly self deprecating. He knows who he is, he knows how he plays in the culture. The reason why he's successful as opposed to other white rappers is that he gets it. He's always referencing himself as a fraud or fake Elvis and I think the self deprecation serves him well.Guerrasio: I'm curious, do music video directors root for one another when you guys go out and make a feature? Like, did you drop Director X a line and wish him luck on <a href="https://www.businessinsider.com/superfly-director-goes-from-biggest-music-video-director-in-hip-hop-to-hollywood-2018-6">the release of "Superfly"</a>?Kahn: I am the worst person to ask about this because I am the most antisocial person. It's surprising that I have a healthy career in music videos because I am the last person that should be hanging out with any celebrity. On my daily basis when I'm not shooting I'm literally just surfing the internet or reading a book. That's all I do.&#xa0;Guerrasio: So it's not like the music video director community hang out a lot.Kahn: I really don't know any other filmmakers. I just don't hang out.&#xa0;Guerrasio: Is this breaking news to you that a music video director made "Superfly."Kahn: I actually didn't even know there was a movie called "Superfly."&#xa0;Guerrasio: [laughs] You should see it.&#xa0;Kahn: And here is the other thing, it's very hard to get me in a movie theater. For me it's not a financial issue, though for most it is. I think that's why most go see a Marvel movie because it's a safe bet. It's a low risk.&#xa0;Guerrasio: You're not doing a good job selling "Bodied" right now.&#xa0;Kahn: [laughs] I would like people to picture "Bodied" as Amazon back in 1998. We are a $5 stock. We seem risky as hell, but I feel if you invest in us we'll rock your world.&#xa0;<div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/how-rubiks-cube-became-one-of-bestselling-toys-in-history-erno-rubik-2018-10">How the Rubik's Cube became one of the bestselling toys in history</a></h3> <div> </div> </div>

The director of acclaimed music videos from Taylor Swift and Eminem explains why it was the perfect time to make a highly offensive (and hilarious) movie about battle rappers

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