Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul class="summary-list"><li>Sherwin-Williams will join the Dow Jones Industrial Average on November 8.</li><li>Sherwin-Williams has a market cap of $90.15 billion.</li></ul>Your neighborhood paint company just made it to the Dow Jones Industrial Average.<a target="_blank" class="" href="https://www.businessinsider.com/personal-finance/investing/what-is-dow-jones">The Dow Jones Industrial Average</a> is one of the oldest stock market indexes. It includes 30 of the most influential and capitalized companies in the US economy.S&amp;P Dow Jones Indices announced on Friday that it will add <a target="_blank" class="" href="https://markets.businessinsider.com/stocks/shw-stock">Sherwin-Williams</a> to the index to "ensure a more representative exposure" to the materials industry.The paint company will replace Dow Inc., a materials science company, before trading opens on November 8.Here's everything you need to know about Sherwin-Williams.<h2 id="8c5ff687-9825-4fd9-8d54-3e4d256af199">All about The Sherwin-Williams Company</h2>Founded in 1866 by Henry Sherwin and Edward Williams, the company is headquartered in Cleveland and employs over 64,000 people.Sherwin-Williams boasts of several innovations in the painting industry, including the first resealable paint can and the first ready-mixed paint. It later introduced the paint can shaker, which could mix five gallons of paint so customers could purchase more.It is now run by Heidi Petz, who was named CEO and president at the start of 2024 after serving as the company's chief operating officer and president. She replaced former CEO John Morikis, who has continued to serve as the executive chairman.The company has over 5,000 company-operated store locations in the US, Canada, Latin America, and the Caribbean. It also sells additional paint brands through retailers and distributors in Europe, Australia, New Zealand, and China.Despite being selected for the Dow Jones Industrial Average, the company's profits grew slower than expected in the most recent quarter. In its third-quarter earnings call in October, the company fell short of expectations, posting profits of $3.37 a share instead of a predicted $3.55 a share."In what remains a tough macroeconomic environment, our strategy continues to be providing our customers with differentiated solutions that make them more productive and profitable," Petz said at the time, highlighting "continued softness in the North American DIY market."Petz said it invested "ahead of the curve" in the third quarter, making "near-term investments in stores, sales and technical reps, expanded services and digital capabilities" to generate growth."Our team is focused, determined, and experienced, and we will continue to aggressively pursue above-market growth while controlling what we can control," Petz said.As of November, Sherwin-Williams has a market capitalization of $90.15 billion.

Sherwin-Williams: Everything you need to know about the neighborhood paint store that made it to the DJIA

<ul class="summary-list"><li>PETA urged British paint company Farrow &amp; Ball to rename paint colors like "Au Lait."</li><li>The nonprofit singled out several paint color names saying they "normalize animal exploitation."</li></ul>Animal rights nonprofit People for the Ethical Treatment of Animals, or PETA, has urged a British paint company to rename some of its colors to be more "vegan-friendly."The provocative organization sent an open letter to Farrow &amp; Ball objecting to paint names like "Dead Salmon" and "Smoked Trout," which they said "normalize exploiting animals."PETA's vice president of corporate projects, Yvonne Taylor, wrote that "renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers."Founded in 1946, <a target="_blank" class="" href="https://www.businessinsider.com/how-luxury-wallpaper-is-made-farrow-ball-england-ford-2019-6">Farrow &amp; Ball is known for</a> its upscale and largely sustainable <a target="_blank" class="" href="https://www.businessinsider.com/best-paint-colors-for-property-value-home-improvement-renovation-2021-10">paint colors</a> and wallpapers.Costing up to about $160 a gallon, it's been <a target="_blank" class="" href="https://www.youtube.com/watch?v=qtJRJVdUFx4">lampooned by SNL</a> for its aspirational status, and was <a target="_blank" class="" href="https://www.newyorker.com/magazine/2019/03/18/the-luxury-paint-company-creating-a-new-kind-of-decorating-anxiety">profiled by The New Yorker</a> in 2019 as "creating a new kind of decorating anxiety."It's also known for its evocative and sometimes unusual paint names.These include "Arsenic" and "Churlish Green" — as well as a handful of names referencing animals and animal products.Those are the ones that PETA has taken offense to."Au Lait" and "Skimmed Milk White," the organization said, "normalize exploiting cows."Meanwhile, it suggested that "Dead Salmon" — a pinkish taupe — could be renamed "Magic Mushroom."PETA is notorious for seizing headlines with outlandish stunts — and often takes aim at much more boisterous figures than a sedate British paint company.In 2023, its cofounder, Ingrid Newkirk, said she was <a target="_blank" class="" href="https://www.businessinsider.com/peta-cofounder-send-elon-musk-part-heart-when-she-dies-2023-6">considering sending Elon Musk part of her heart</a> after her death, "because I don't think he has one," she <a target="_blank" class="" href="https://www.rollingstone.com/culture/culture-features/peta-ingrid-newkirk-pete-davidson-voicemail-1234768229/">told Rolling Stone</a>.A year earlier, the NGO <a target="_blank" class="" href="https://www.businessinsider.com/gordon-ramsay-peta-tiktok-video-2022-8">called on Gordon Ramsay's kids to disown him</a> following a video in which he picked out a goat for slaughter.Farrow &amp; Ball did not immediately respond to Business Insider's request for comment.<a target="_blank" class="" href="https://www.farrow-ball.com/sustainability/our-paint">According to its website</a>, the company's paints are environmentally sustainable and "cruelty-free," with none tested on animals.Eight of its most commonly-used finishes are completely vegan, it says, while two specialist finishes use animal products such as leather offcuts and a milk derivative.

PETA took aim at a posh British paint company over color names like 'au lait' because they 'normalize exploiting cows'

Lana Linge has $42,000 in credit-card debt, but it's not the giant tab that has her most frustrated.The 29-year-old says she takes full responsibility for her debt. After getting her first credit card in her early 20s, Linge accumulated small amounts of debt but was always able to pay it off. That changed in 2020: Linge struggled with managing her spending on necessities and other items, like clothes, while in isolation, causing her bills to grow. Things got worse after she lost her job this past October, and she eventually depleted her savings to keep up with the payments on her card."I know for a lot of people, they're in debt because of these freak things that are outside of their control," Linge tells me. "The reason that I'm in debt primarily is from overspending, and I don't try and negate that in any way."Overwhelmed, Linge is going through the painful bankruptcy process to discharge the debt. Looking back, she regrets not paying more attention to the details of her card's interest rate. Wooed by the rewards and perks the companies were offering, Linge signed up for a card with an interest rate she says ballooned to over 20%. The growing interest payments meant that even as she worked to get her spending under control, the bills kept growing.Linge's experience may be on the extreme end of America's personal finance journeys, but she isn't alone in her interest-rate woes. Consumers are always looking for deals, and it's easy to be swayed by credit-card companies offering glitzy rewards and points. As Adam Rust, the director of financial services at the Consumer Federation of America, told me, issuers are "putting the sizzle before the steak." But many of these cards come with high rates and hidden fees, and by the time consumers realize just what they signed up for, credit-card companies have raked in the profits."Credit-card companies can get away with charging high rates of interest because consumers aren't necessarily paying attention and marketing doesn't focus on that," he said.The average credit-card interest rate is now just over 21%, up from about 15% a decade ago. More importantly, the gap between the interest rate that credit-card companies pay banks that oversee their business and the one they charge you is the widest it has been in nearly 30 years. Even with existing regulations and the recent interest-rate cuts from the Federal Reserve, credit-card companies have the power to exploit consumers, and people with growing debt piles have few avenues for relief. Additionally, as credit-card companies continue to charge high interest rates, more cardholders in debt become delinquent — and that could push the US economy closer to recession."What we're seeing from the data shows a rapidly deteriorating financial landscape for Americans," Bruce McClary, a senior vice president at the National Foundation for Credit Counseling, tells me, "with a lot of people teetering on the brink of severe financial crisis."<h2 id="ddbac9bc-8e83-4317-902e-7a4e1408e665">The squeeze is on</h2>Americans have a lot of debt piled up on their little pieces of plastic. The Federal Reserve Bank of New York said in August that Americans owed a record $1.14 trillion on their credit cards in the second quarter and that balances increased by $27 billion from the same period a year ago, a 5.8% jump. TransUnion says the average credit-card balance per debtor stands at $6,329, up by 4.8% from a year ago. Most worryingly, according to the New York Fed, the percentage of people who had fallen more than 90 days behind on their payments climbed to 6.4% by the end of 2023, up from 4% at the end of 2022. Austan Goolsbee, the president of the Federal Reserve Bank of Chicago, described those rising delinquencies as "uncomfortably high" and a "warning sign" for the economy.This may be worrying news for average households and the US economy, but it is wonderful news for the credit-card companies. Credit-card issuers make money in a few ways, but one of the most important is interest payments. When a customer doesn't pay off their full balance each month, they pay interest that the credit-card company collects, so increasing interest rates is an easy way to bring in more profit. To better understand the strength of the credit-card industry, look at the split between the federal funds rate — the interest rate at which banks make very short-term loans to each other, which is also used as the benchmark for almost every other type of loan — and the average credit-card interest rate. Data from the St. Louis Federal Reserve indicates the difference between the rates is at a nearly three-decade high, suggesting credit-card companies feel free to charge high interest rates regardless of what the Federal Reserve does with the federal funds rate."We should never lose sight of just how profitable credit cards are," Rust says. "You've got interest, you've got interchange, you've got late fees; credit-card companies are making so much money."The Consumer Financial Protection Bureau estimated in February that major credit-card companies earned about $25 billion in additional interest revenue in 2023 by raising their annual-percentage-rate margins, or the difference between the APR and the interest rate set by banks, known as the prime rate. It also found that major issuers raised the average margin by 4.3 percentage points over the past decade, to an all-time high. Using data on how Americans deploy their cards to paint a representative picture, the CFPB estimated that the margin increase cost the average consumer with a balance of $5,300 more than $250 in 2023. On top of that, the bureau's 2023 report to Congress on the credit-card market said companies charged consumers over $105 billion in interest in 2022, helping boost the profit margin for these companies to 5.9% from 4.5% in 2019.These staggering numbers are made possible by the tactics that credit-card companies use to lure in new customers. Antoinette Schoar, an economist at MIT who coauthored a paper examining credit-card companies' use of behavioral biases to acquire customers, says companies use data to determine a prospective customer's education and income levels and will tend to offer products with hidden fees and high rates to people with lower educational attainment and income. For example, a company might advertise a 0% APR, but the consumer might not realize that that rate can't last forever, leading them to take on balances higher than they can afford to pay off. She says that while the tactics companies use to appeal to certain consumers can lead to high balances and credit-card debt, the companies aren't the only ones to blame — government regulations to prevent this kind of misleading marketing by credit-card companies could force the companies to compete by offering customers a better deal."We need better regulation so that the card companies are competing on the right dimensions and not on increasing convolution or increasing confusion to their customers," Schoar says.<h2 id="a19bffcc-ffc0-46bd-9211-4a8e68d3409d">'The highest credit-card rates we've ever seen'</h2>Until 1978, most states had laws capping interest rates for credit cards and consumer products. But a Supreme Court decision that year allowed banks to charge whatever interest rate they wanted if they were headquartered in a state without a usury law. This inspired a race to the bottom, with states like South Dakota and Delaware doing away with their laws in order to attract more business from banks. The industry ended up with, as David Silberman, a senior fellow for the Center for Responsible Lending, put it, virtually "no legal constraints on the interest rate they charge." Lawmakers have tried to rein in the industry — for instance, the CARD Act, enacted in 2009, required card issuers to notify consumers of interest-rate increases at least 45 days in advance and put restrictions on things like late fees and withdrawal fees. The legislation, however, didn't cap interest rates or rate increases. Lowering the current high interest rates, and the profits that come with them, has become a priority across the aisle. GOP Sen. Josh Hawley introduced a bill in 2023 that would cap interest rates at 18% and impose penalties on companies that violate the cap. "Americans are being crushed under the weight of record credit card debt—and the biggest banks are just getting richer," Hawley said in a statement, adding that "capping the maximum credit card interest rate is fair, common-sense, and gives the working class a chance." Democratic Sen. Elizabeth Warren brought up the issue during a Senate hearing in May, saying credit-card companies had "grown their profits through interest and fees."The Federal Reserve cut its benchmark interest rate in September after holding it steady for over a year, but credit-card holders with high interest rates won't feel any relief off the bat. Michele Raneri, a vice president and head of US research and consulting at TransUnion, told me that's because consumers have to pay off their balances at the interest rate in place when they accumulated the debt, so the lower rate wouldn't apply."It'll take a while for the consumer to realize the benefit of it," Ranieri says.The high inflation of the past few years has also made it easier for consumers to fall into credit-card debt. Ted Rossman, a senior industry analyst at Bankrate, described the feedback loop of high prices and high interest rates as "a tough cycle to break." Credit-card companies know what they need to do to maximize profit: If they offer rewards and bonuses up front, they can snag new customers before they realize the high rates they're signing up for. Profits keep rolling in for issuers, while consumers fall further behind.<a target="_blank" rel="" href="https://www.businessinsider.com/author/ayelet-sheffey">Ayelet Sheffey</a> is a senior economic policy reporter on Business Insider's economy team.

Credit card companies are ripping you off like never before

<ul class="summary-list"><li><a target="_blank" href="https://www.businessinsider.com/home-depot-business-size-facts-sales-employees-store-locations-2019-5">Home Depot</a> now requires corporate employees to spend one day each quarter working in a retail store.</li><li>The move revives a long-standing practice that was suspended during the pandemic.</li></ul>The next orange-aproned employee who helps you <a target="_blank" href="https://www.businessinsider.com/walmart-target-kroger-in-labor-hoarding-war-for-workers-2023-3">match a paint swatch at Home Depot</a> might spend their typical work days programming hex code colors for the retailer's app.Beginning in the fourth quarter of this year, Home Depot will require corporate employees to spend a day each quarter working in a retail store to better understand what customer-facing roles entail."It's critical that we all spend time in the aisles engaging directly with customers and understanding the unique opportunities and challenges that our frontline associates face every day," a Home Depot spokesperson told Business Insider. "We've had many <a target="_blank" href="https://www.businessinsider.com/home-depot-ben-hill-arthur-blank-good-company-customer-service-2020-9">similar programs in the past</a>, and this newly launched effort is the latest such program."The policy applies to corporate employees, including senior management and remote workers. According to a memo from CEO Ted Decker, employees must complete an eight-hour shift four times a year, <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2024-10-08/home-depot-ceo-orders-corporate-staff-to-work-in-stores-four-times-a-year">Bloomberg</a> reported.The spokesperson said the move revives a long-standing practice suspended during the pandemic as <a target="_blank" href="https://www.businessinsider.com/home-depot-chartering-cargo-ships-started-as-a-joke-2021-10">safety concerns and operational challenges</a> took priority.Software developers on social media <a target="_blank" href="https://www.reddit.com/r/cscareerquestions/comments/1fycv29/home_depot_software_devs_to_start_having_to_spend/">reacted</a> favorably to the move, saying it would give programmers a better understanding of how actual users — rather than imaginary — interact with the apps and software they build."More firms ought to give their developers systematic exposure to the business end of things," programmer Eric S. Raymond <a target="_blank" class="" href="https://twitter.com/esrtweet/status/1843423420677030258">posted</a> on X in response to the news.Home Depot isn't the only company using the undercover boss strategy.Uber CEO Dara Khosrowshahi made headlines last year when he revealed his takeaways from <a target="_blank" href="https://www.businessinsider.com/uber-ceo-dara-khosrowshahi-company-should-have-paid-attention-drivers-2023-9">driving for the service</a> the year before."It showed me, literally, that we as a company culturally were very much focused on the rider and the eater product because we used them ourselves — we took a lot of pride in it all the time," he told a conference hosted by General Electric. "But we didn't take pride in the driver product because very few of us drove."If you are a Home Depot worker who wants to share your perspective, please <a target="_blank" href="mailto:dreuter@businessinsider.com">contact Dominick via email</a> or text/call/Signal at 646.768.4750. Responses will be kept confidential, and Business Insider strongly recommends using a personal email and a non-work device when reaching out

Home Depot is requiring its corporate employees to do shifts at the company's stores

In a world where <keyword id="6355231" type="General" weightage="100" keywordseo="sex" source="Orion">sex</keyword> sells, it seems like no one’s buying what’s on the menu. Digital <keyword id="23098292" type="General" weightage="20" keywordseo="sex-ed" source="keywords">sex-ed</keyword> platform Beducated asked 1,885 people to spill the tea on their sex lives, and the results are in: we’re craving more, but getting terribly less. In fact, one of the most surprising takeaways was that a whopping 60% of respondents admitted they were either “neutral,” “dissatisfied,” or “very dissatisfied” with their sex lives. <h2>What do men and women want?</h2>While both men and women are equally satisfied — or dissatisfied — with their sex lives, what they wanted differed. For one, a fifth of the people noted that they had mismatched sex drives. And this trend only gets worse as the relationship progresses. By the fifth year, nearly 40% of the men noted feeling like their partners had a lower <keyword id="20579599" type="General" weightage="20" keywordseo="libido" source="keywords">libido</keyword> than theirs. Meanwhile, 25% of the women rated their libido as “low” or “nonexistent”, which is a horrifying two times as many men. A vast majority of women also would like to work on their confidence in the bedroom. <div type="Article" hostid="261" msid="112440419" title="Can sex really boost your lifespan? A new study says yes, but mostly for women" mstype="2" mssubtype="0"></div>However, things turn slightly more interesting when it comes to managing sex and <keyword id="19983121" type="General" weightage="20" keywordseo="stress" source="keywords">stress</keyword>. While most respondents called stress a sex-killer, it seems to affect a great deal more women than men — 75% versus the men’s 50%. The study’s author explains this trend due to the different types of stress both genders face in their day-to-day lives. “Men are feeling the heat from work stress, which, for the most part, they can shake off once they clock out,” explains Mariah Freya, the co-founder of Beducated. “Women, on the other hand, are grappling with more financial stress, which could be explained by the gender pay gap, a higher likelihood of single parenthood, or the fact that mothers are more likely to work part-time than their male peers. There’s also more family stress, which makes sense since women still shoulder the bulk of caregiving and housework.” While most respondents of the study hailed from developed countries such as the United States, Canada and the UK, similar problems of <keyword id="20141659" type="General" weightage="20" keywordseo="gender-inequality" source="keywords">gender inequality</keyword> persist in even developing nations. One respondent even detailed how stress manifested physically, causing vaginal dryness and heightened irritability. Another shared how stress-induced fatigue made it impossible to muster the energy for <keyword id="20055610" type="General" weightage="20" keywordseo="intimacy" source="keywords">intimacy</keyword>. And yes, there is the persisting <keyword id="23098293" type="General" weightage="20" keywordseo="orgasm-gap" source="keywords">orgasm gap</keyword>. Despite numerous conversations around <keyword id="20612873" type="General" weightage="20" keywordseo="sexual-wellness" source="keywords">sexual wellness</keyword> and equality, Beducated’s survey showed that the orgasm gap persists. A large number of women are still reporting lower levels of satisfaction compared to men, with many admitting that their sexual encounters lack the climax they crave. <h2>More sex, but what’s the point?</h2>It is perhaps unsurprising that most people want to have more sex. Despite the fact that 57% reported the need for more consistent sexual experiences, the data found that a large number of them were already having pretty regular sex. So, is the problem actually that they weren’t having enough sex, or is it that the sex simply isn’t fulfilling enough? “Sexual satisfaction doesn’t just come with regular sex, it also requires deep intimacy and a strong connection,” Freya notes. “It would be interesting to know how fulfilling those sexual encounters truly are.” <div type="Article" hostid="261" msid="112193514" title="Why have the Paris Olympics 2024 athletes been given over 2 lakh condoms?" mstype="2" mssubtype="0"></div>However, some issues were common across the board. Nearly all of respondents said they wished either they or their partner would be more communicative about their sexual needs. <h2>Solution is more communication, less stress, and... gym time?</h2>The survey points to clear solutions — better communication, less stress, and never stopping the learning process when it comes to intimacy. Freya emphasised that sexual education shouldn’t end in adolescence — adults need to learn how to communicate their needs, explore their sexuality, and prioritise pleasure. Interestingly, a few respondents also highlighted <keyword id="20053428" type="General" weightage="20" keywordseo="physical-activity" source="keywords">physical activity</keyword> as a libido booster. In fact, as per the report, those who exercised were 22% likelier to report being “satisfied” or “very satisfied” with their sex lives, with many noting that their daily workouts helps increase their sexual confidence by heaps! With 60% of people stuck in what can only be described as a sexual rut, the survey paints a picture of intimacy that is far from rosy. The good news is that there’s nearly always room for improvement.

A sex-ed company interviewed nearly 2,000 people about their sex lives. Their findings were alarming

<ul class="summary-list"><li>Meta CEO Mark Zuckerberg has promised that AI will revolutionize the company's ad services.</li><li>But Meta's use of AI for moderating ads may already be putting the company in hot water.</li></ul>During July's earnings call, <a target="_blank" href="https://www.businessinsider.com/mark-zuckerberg">Meta CEO Mark Zuckerberg</a> laid out a vision for his company's valuable ad services once they are further bolstered by artificial intelligence."In the coming years," he said, "AI will be able to generate creative for advertisers as well and will also be able to personalize it as people see it."But as the trillion-dollar company hopes to revolutionize its ad tech, <a target="_blank" class="" href="https://www.businessinsider.com/meta-earnings-mark-zuckerberg-ai-spending-tech-investors-stock-2024-4">Meta's usage of AI</a> may already have put the company in the hot seat.On Thursday, a bipartisan group of lawmakers, led by Republican Rep. Tim Walberg of Michigan and Democratic Rep. Kathy Castor of Florida, sent a <a target="_blank" class="" href="https://walberg.house.gov/sites/evo-subsites/walberg.house.gov/files/evo-media-document/Congressional%20Letter%20to%20Meta%20-%20Illicit%20Drug%20Advertising.pdf">letter</a> to Zuckerberg demanding the CEO answer questions about Meta's advertising services.The letter comes in light of a March <a target="_blank" href="https://www.wsj.com/tech/u-s-is-investigating-meta-for-role-in-drug-sales-574944cb?mod=Searchresults_pos4&amp;page=1">Wall Street Journal</a> report that revealed how federal prosecutors are probing the company for its role in the illicit sale of drugs on its platforms."Meta appears to have continued to shirk its social responsibility and defy its own community guidelines," the letter said. "Protecting users online, especially children and teenagers, is one of our top priorities. We are continuously concerned that Meta is not up to the task and this dereliction of duty needs to be addressed."Zuckerberg already faced senators who grilled the CEO about <a target="_blank" class="" href="https://www.businessinsider.com/tech-ceos-face-senate-in-hearing-over-child-sexual-exploitation-2024-1">safety measures for children</a> who use Meta's social media sites. During the senate hearing, <a target="_blank" class="" href="https://www.businessinsider.com/mark-zuckerberg-meta-faced-families-online-child-safety-senate-hearing-2024-1">Zuckerberg stood up and apologized</a> to families who felt that social media use harmed their kids.In July, the <a target="_blank" class="" href="https://www.techtransparencyproject.org/articles/meta-allows-drug-ads-selling-everything-from-opioids-to-cocaine">Tech Transparency Project</a>, a nonprofit watchdog group, reported that Meta continued to make money from hundreds of ads that promoted the sale of illegal or recreational drugs, including cocaine and opioids, which Meta prohibits in its <a target="_blank" class="" href="https://transparency.meta.com/policies/ad-standards/">policy</a> regarding ads."Many of the ads made no secret of their intentions, showing photos of prescription drug bottles, piles of pills and powders, or bricks of cocaine, and encouraging users to place orders," the watchdog group wrote."Our systems are designed to proactively detect and enforce against violating content, and we reject hundreds of thousands of ads for violating our drug policies," a Meta spokesperson told Business Insider, reiterating a statement shared with the Journal. "We continue to invest resources and further improve our enforcement on this kind of content. Our hearts go out to those suffering from the tragic consequences of this epidemic — it requires all of us to work together to stop it."The spokesperson did not address how Meta uses AI to moderate ads.<h2 id="ba53f796-1957-4bf8-ad47-88fce5b82bce">Ads poke holes in Meta's AI system</h2>The exact processes for how Meta approves and moderates ads are not public information.What is known is that the company, in part, relies on artificial intelligence to screen content, as reported by <a target="_blank" href="https://www.wsj.com/tech/meta-cocaine-opioids-ads-dea8e0fc">the Journal</a>. The outlet reported that using photos to display the drugs may allow the ads to slip past Meta's moderation system.Here's what <a target="_blank" class="" href="https://www.facebook.com/business/help/204798856225114?id=649869995454285">Meta</a> has revealed about its "ad review system":The company also said it's continuously working to automate the review process further to rely less on humans.But the revelation of ads promoting drugs on Meta's platforms shows how policy-violating content can still slip through its automated system, even while Zuckerberg paints a picture of a <a target="_blank" href="https://www.businessinsider.com/meta-adds-new-generative-ai-to-advertising-tools-details-2024-5">sophisticated ad service</a> that promises improved targeting and creates content for advertisers with generative AI.<h2 id="9e49470f-e2c3-4a18-991f-08d1db0db08d">Meta's bumpy AI rollout</h2>Meta has experienced a bumpy rollout of its AI-powered services outside ad tech.Less than a year after Meta introduced <a target="_blank" href="https://www.businessinsider.com/meta-ai-chatbots-assistants-tom-brady-mr-beast-kendall-jenner-2023-9">celebrity AI assistants</a>, the company <a target="_blank" href="https://www.businessinsider.com/meta-scraps-kendall-jenner-tom-brady-celebrity-ai-chatbots-2024-8">discontinued the product</a> and focused on allowing users to create their own AI bots.Meta also continues to work out kinks for Meta AI, the company's chatbot and AI assistant, which has been shown to <a target="_blank" class="" href="https://www.businessinsider.com/we-asked-ai-chatbots-about-trump-shooting-chatgpt-meta-claude-2024-7">hallucinate answers</a> or, with BI's Rob Price, <a target="_blank" class="" href="https://www.businessinsider.com/meta-ai-tells-strangers-it-owns-my-phone-number-whatsapp-2024-8">act like a user and hand out his phone number</a> to strangers.The technical and ethical issues that pervade AI products — not just Meta's — concern many top US companies.A survey by Arize AI, which conducts research around AI technology, showed that 56% of Fortune 500 companies view AI as a "risk factor," <a target="_blank" class="" href="https://www.ft.com/content/5ee96d38-f55b-4e8a-b5c1-e58ce3d4111f">The Financial Times</a> reported.Sifting by industry, 86% of technology groups, including Salesforce, said that AI presents a business risk, according to the report.Those concerns, however, conflict with tech companies' evident push to implement AI into every corner of their products, even as the <a target="_blank" href="https://www.businessinsider.com/ai-hype-train-profits-valuations-startups-google-openai-2024-7">path toward profitability also remains murky</a>."There are significant risks involved in developing and deploying AI," Meta said in a 2023 annual report, "and there can be no assurance that the usage of AI will enhance our products or services or be beneficial to our business, including our efficiency or profitability."

Meta's use of AI has far from peaked. But the technology may already be getting the company in trouble.

Continuing healthy demand from construction, real estate and automobile sectors will help the paint sector register a 10-12 per cent <keyword id="45663" type="General" weightage="20" keywordseo="revenue" source="Orion">revenue</keyword> growth this fiscal against an 18 per cent estimated rise in the just-concluded fiscal, according to a report. Volume expansion and the resultant cash generation will help <keyword id="583484" type="General" weightage="20" keywordseo="Paint-companies" source="Orion">paint companies</keyword> maintain healthy balance sheets, which will also buffer credit profiles despite the rising capex, <keyword id="6359483" type="General" weightage="100" keywordseo="crisil" source="Orion">Crisil</keyword> said in a report on Wednesday. The top five companies have announced Rs 12,000 crore capex in fiscal 2023 and 2024 on the back of Rs 7,000 crore they incurred in the previous four fiscals. New players are expected to add nearly one-third of the total existing capacity of 4.2 billion litres by fiscal 2025-end, the report added. Paint companies are likely to close <keyword id="4131553" type="General" weightage="20" keywordseo="FY23" source="Orion">FY23</keyword> with a robust 18 per cent revenue growth, primarily led by higher realisations on the back of a 6 per cent price hike during the year, along with the full impact of a 20 per cent price hike effected in the third quarter of FY22. Along with healthy volume growth, moderating crude-linked input prices will ensure operating margins to remain stable at 15-16 per cent in fiscal 2024, almost similar to the last fiscal, the agency said in the report based on the five top companies that account for 90 per cent of the Rs 65,000-crore industry or 4.2 billion litres annual capacity now. The report also said their near debt-free balance sheets will support credit risk profiles despite all major paint companies being on an aggressive capex spree. The domestic paints sector also comprises the decorative segment, which commands 80 per cent of the market. According to Anuj Sethi, a senior director at the agency, paints demand normally grows at 1.6x-2x of GDP. Decorative paints are likely to see a revenue increase of 11-12 per cent this fiscal, driven by increasing renovation/construction activity and a greater preference for branded products. On the other hand, industrial paints will see 8-9 per cent revenue growth on the back of higher government spending on infrastructure and steady demand from the automotive segment, Sethi added. Since the key raw materials are crude-linked derivatives, the 30 per cent fall in <keyword id="45185" type="General" weightage="20" keywordseo="crude-oil" source="Orion">crude oil</keyword> prices from a high of USD 115 per barrel in June-July 2022 to USD 85 per barrel now will help boost the operating margins. But this will be largely offset by higher selling expenses due to aggressive sales push and increase in ad spend by industry leaders to counter competition from new entrants. Another margin risk is the falling rupee, which the agency sees trending at 82-83 a dollar, up from 80.2 in FY2023, impacting the cost of imported materials, which account for a third of overall their raw material requirements. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/google-chrome-alternatives-for-privacy-conscious-ios-and-android-users/articleshow/99614789.cms">These web browsers are the best alternatives to Google Chrome for privacy-conscious iOS and Android users</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/condom-maker-mankind-pharmas-4326-crore-ipo-to-open-next-week-on-april-25/articleshow/99614288.cms">Condom maker Mankind Pharma’s ₹4,326 crore IPO to open next week on April 25</a>

Paint companies to log 10-12% growth in revenue this fiscal: Crisil

<ul class="summary-list"><li>I used to think I was an extrovert, but over time, I realized I'm more introverted.</li><li>Now, I have three kids, and parenting can be overstimulating.</li></ul>I've never had a problem chatting to people, and for a long time I thought that that made me an extrovert. I assumed that <a target="_blank" href="https://www.businessinsider.com/how-to-parent-introverted-and-extroverted-kids-2024-6">being an introvert</a> meant you were shy and struggled to strike up a conversation with strangers.I still remember when my best friend casually mentioned one day that I was a "total introvert", and I took offense. But when I Googled what the actual definition was, I realized she was 100% right.<h2 id="58a09301-6626-4b2b-8421-19b2750b0d75">The difference between being an introvert and an extrovert isn't what I thought</h2>Swiss psychiatrist <a target="_blank" href="https://www.businessinsider.com/guides/health/mental-health/introvert-vs-extrovert">Carl Jung defined introverts</a> as people who generally direct their interest inward, toward their own thoughts and feelings. Extroverts direct their attention toward other people and the outside world.What's key is that introverts and extroverts seek energy in different ways. Introverts like to recharge and reflect in solitude, avoid being the center of attention, and often prefer one-on-one friendships. Extroverts, on the other hand, get their energy from being around other people. They thrive in crowds, don't mind being the center of attention, and enjoy more stimulation.It's not always black and white — most people fall somewhere in the middle and are classified as ambiverts. In other words, they have both <a target="_blank" href="https://www.businessinsider.com/the-introverts-guide-to-working-at-home-with-an-extrovert-2020-4">introverted and extroverted</a> tendencies, and they change depending on the situation. But I definitely lean towards the introverted personality type. While I love being with people and hanging out with my friends, I need my alone time to recover.<div type="image" title="Melissa Noble and her family outside walking on a path in the woods." height="1927" width="2570" msid="113094689" hostid="261" sizebytes="716340"></div><h2 id="13b4dea9-a56e-4248-8cb4-2ac61062efe1">Parenting as an introvert can be tricky</h2>As a parent who is an introvert, it can be tricky to manage the stimulation that comes with the gig. Some days, the questions from my <a target="_blank" href="https://www.businessinsider.com/parenting-little-kids-can-be-exhausting-and-stressful-2023-7">three kids are relentless</a>, and the noise levels leave me wanting to hide in my cupboard. However, I have found a few ways to navigate being an introverted parent that help me to cope.Firstly, I try to carve a bit of downtime into each day. When my 2-year-old is napping, the older two (aged 5 and 9) watch a movie or do a quiet activity like coloring while I recharge my social energy levels. Even if that means I'm <a target="_blank" href="https://www.businessinsider.com/judged-daughter-not-folding-laundry-cleaning-parenting-2024-6">folding clothes or unpacking the dishwasher</a>, I find it helps just to be silent.Next, I try to keep playdates and catch-ups to about two hours max so I don't feel too drained by the end of the social interaction. I find two hours is that sweet spot where everyone's had fun, but we are ready to head home.Lastly, I plan a lot of quiet activities with the kids. Don't get me wrong, there are boisterous trips to indoor play centers, too, but when we're at home, we often <a target="_blank" href="https://www.businessinsider.com/tricks-get-kids-interested-reading-books-2024-8">read books together</a>, paint in the garden while listening to the birds, and do puzzles. My kids seem to enjoy these activities as much as I do.<div type="image" title="Melissa Noble and her daughter smiling in the car." height="3024" width="3188" msid="113094684" hostid="261" sizebytes="459870"></div>Some days, as a parent, I do feel my energy levels start to plunge. I generally <a target="_blank" href="https://www.businessinsider.com/why-spending-more-time-outside-is-healthy-2017-7">take a walk in nature</a> to recharge while my husband tag-teams with the kids. Even a quick 15-minute walk can make a world of difference, I find.If all else fails, I simply tell my kids how I'm feeling. I tried this recently when I was having a meltdown in the car, and the three kids were hammering me with questions about everything from the <a target="_blank" href="https://www.businessinsider.com/olympics">origin of the Olympics</a> to how to translate the word "toe" into French."Mummy's feeling a bit tired and needs a break from talking," I said, looking at them in the rear-view mirror. "Is that OK, guys?"To my delight, three little mouths curled up into smiles, and they nodded. Often, kids understand more than we give them credit for. At that moment, I felt completely understood and heard, and so grateful for my babies. "They totally get me," I thought, smiling silently the whole way home.

I'm an introvert with 3 kids who gets drained in other people's company. Here's how I navigate parenting.

<ul class="summary-list"><li>Headway's CEO shifted to an AI-focused strategy after a Silicon Valley trip in April 2023.</li><li>AI tools boosted Headway's marketing, achieving 3.3 billion ad impressions in early 2024.</li></ul>In the first weeks after OpenAI released ChatGPT to the public in 2022, Anton Pavlovsky, the chief executive of the Ukrainian edtech startup <a target="_blank" class="" href="https://makeheadway.com/">Headway</a>, was wary of the artificial-intelligence hype.He decided his then-three-year-old company should adopt a defensive strategy, letting other companies take the lead in generative-AI investments, and reaping the benefits afterward, should they indeed come.But a business trip to Silicon Valley the following April completely changed Pavlovsky's thinking."I talked with so many very smart people with lots of experience, and those people said that this is definitely a paradigm shift," Pavlovsky said. "They said that it's akin to the internet, the world wide web, then the smartphone, and then AI."On his return, he implemented a companywide, four-month, hardcore focus on AI. The company also created a separate cross-functional team to help integrate AI-powered features into its various products.Pavlovsky said the use of AI tools has made a profound difference to the company's marketing performance.During the first six months of 2024, the company said AI-driven ads reached 3.3 billion impressions. The company said the use of AI tools had increased the return on investment from its video ads by 40% because it had helped lower the costs Headway would have previously spent on production. Headway declined to disclose its marketing budget but said it is in the "millions.""The biggest impact is on opportunity costs for people, it's freeing up so many resources on creative and more value-add endeavors for experimenting with crazy ideas," Pavlovsky said.Headway joins a growing number of marketers looking to harness AI tools, in part to reduce their advertising costs.The buy-now-pay-later firm <a target="_blank" class="" href="https://www.businessinsider.com/klarna-ceo-comments-ai-smaller-marketing-team-produce-more-savings-2024-5">Klarna made waves</a> when it said AI had helped cut its spend on marketing agencies by 25%. A recent <a target="_blank" class="" href="https://www.gartner.com/en/marketing/topics/ai-in-marketing">Gartner study</a> predicted that 30% of outbound marketing messages from large companies would be synthetically generated by 2025. The rapid adoption of the tools has the marketing industry excited about AI's prospects, but some are <a target="_blank" class="" href="https://www.businessinsider.com/ai-is-set-to-dominate-cannes-lions-ad-festival-2024-6">uneasy</a> about the consequences for agency jobs and question <a target="_blank" class="" href="https://www.businessinsider.com/ai-has-marketing-problem-people-dont-like-hearing-about-it-2024-8">whether consumers are ready</a> for an influx of ads using or mentioning AI.<h2 id="5283ce02-8cac-4410-a913-fe59c246f13c">Headway is using AI tools like HeyGen, Rask, and Midjourney</h2>Founded in Ukraine in 2019, Headway operates a portfolio of educational apps that combined have been downloaded by more than 110 million users worldwide. The company continues to be headquartered in Ukraine's capital, Kyiv, though most of its users are based in the US. (The company <a target="_blank" class="" href="https://www.facebook.com/photo.php?fbid=1018097949135255&amp;id=250289965916061&amp;set=a.351463732465350">previously said</a> after Russia's invasion of Ukraine, it had helped the majority of its staff and families who wanted to move away from the country to do so, though some have since returned.)Its flagship app, Headway, offers 15-minute summaries of popular nonfiction books, as well as challenges and daily micro-learning sessions. Other apps in its portfolio include the brain-training app Impulse, the AddMile coaching platform, and its newest, Skillsta, which is a training app for soft skills like critical thinking and empathy. The company makes money through paid subscriptions.Headway has leaned heavily on advertising on digital platforms like Meta's Instagram and Facebook, Google, and TikTok in order to grow its user base.All of Headway's user-generated-content video ads are now produced using some element of AI technology, such as for subtitles or voiceovers, the company said. <a target="_blank" class="" href="https://www.businessinsider.com/how-to-make-money-from-ugc-user-generated-content-ads">UGC ads</a> refer to those that blend in with other content on an app, such as vertical video ads on TikTok and YouTube Shorts, and are often produced by creators rather than professional production teams. These ads account for 30% to 50% of the purchases of Headway subscriptions or signups to its 7-day free trials, according to the company.While Headway used to rely heavily on stock images for its static ads, around one in five of its paid downloads or trials are now driven by static ads that use AI-generated images, the company said.When the company launched the French version of its Headway app, it used the AI tools <a target="_blank" class="" href="https://www.rask.ai/">Rask</a> and <a target="_blank" class="" href="https://www.heygen.com/">HeyGen</a>, as well as the <a target="_blank" class="" href="https://www.deepl.com/en/write">DeepL</a> translator, to translate a video ad featuring an English-speaking creator into a convincing ad for a French audience using AI voiceover and lipsync features.Elsewhere, Headway used tools, including HeyGen and <a target="_blank" href="https://www.d-id.com/photo-to-video/?utm_term=brand-ad&amp;utm_term=d-id%20ai&amp;utm_term=d-id%20ai&amp;utm_campaign=brand-eu&amp;utm_source=adwords&amp;utm_medium=ppc&amp;utm_content=611130303518&amp;hsa_acc=6149207258&amp;hsa_cam=17780208183&amp;hsa_grp=141566902480&amp;hsa_ad=611130303518&amp;hsa_src=g&amp;hsa_tgt=kwd-1687090777879&amp;hsa_kw=d-id%20ai&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAjw59q2BhBOEiwAKc0ijUa9IQQFD-hJJhliDHdxTzmgFcNRWdza6NQWHTILSDlqdRtPc6d2CxoCTMgQAvD_BwE">D-ID,</a> to animate characters in famous paintings like the Mona Lisa to make them "speak" in a YouTube Shorts ad to encourage users to "stop scrolling" and download its Nibble knowledge app.Headway also uses text-to-image tools like <a target="_blank" class="" href="https://www.midjourney.com/home">Midjourney</a> and <a target="_blank" class="" href="https://leonardo.ai/">Leonardo AI</a>. In one example, it produced a static ad featuring an image of Marie Antoinette biting into a marshmallow to promote its concept of "bite-sized learning" for its Nibble app.<div type="image" title="An ad for the Nibble app featuring Marie Antoinette biting into a marshmallow." height="1350" width="1080" msid="113031413" hostid="261" sizebytes="116312"></div>Headway is also increasingly introducing AI features to its own products. The Headway app is currently testing an AI assistant that uses the OpenAI application programming interface, Google Cloud's <a target="_blank" class="" href="https://cloud.google.com/generative-ai-studio">Vertex AI</a>, and its own vector database to answer user queries based on its library of books in a conversational format.Unexpectedly, some users are spending "hours per day" communicating with the AI assistant, according to Pavlovsky, which he said speaks to the success of the company's AI push."Maybe some legacy players that don't move fast won't have that kind of speed of adoption, but for startups, or digital natives, it's a no-brainer," Pavlovsky said.

You Searched For "Paint companies" and got 9 results

Sherwin-Williams: Everything you need to know about the neighborhood paint store that made it to the DJIA

Katie Balevic

PETA took aim at a posh British paint company over color names like 'au lait' because they 'normalize exploiting cows'

Mia Jankowicz

Credit card companies are ripping you off like never before

Ayelet Sheffey

Home Depot is requiring its corporate employees to do shifts at the company's stores

Dominick Reuter

A sex-ed company interviewed nearly 2,000 people about their sex lives. Their findings were alarming

Ankush Banerjee

Meta's use of AI has far from peaked. But the technology may already be getting the company in trouble.

Lloyd Lee

Paint companies to log 10-12% growth in revenue this fiscal: Crisil

PTI

I'm an introvert with 3 kids who gets drained in other people's company. Here's how I navigate parenting.

Melissa Noble

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Lara O'Reilly

Popular Keywords

Buying Guides

You Searched For "Paint companies" and got 9 results

Sherwin-Williams: Everything you need to know about the neighborhood paint store that made it to the DJIA

Katie Balevic

PETA took aim at a posh British paint company over color names like 'au lait' because they 'normalize exploiting cows'

Mia Jankowicz

Credit card companies are ripping you off like never before

Ayelet Sheffey

Home Depot is requiring its corporate employees to do shifts at the company's stores

Dominick Reuter

A sex-ed company interviewed nearly 2,000 people about their sex lives. Their findings were alarming

Ankush Banerjee

Meta's use of AI has far from peaked. But the technology may already be getting the company in trouble.

Lloyd Lee

Paint companies to log 10-12% growth in revenue this fiscal: Crisil

PTI

I'm an introvert with 3 kids who gets drained in other people's company. Here's how I navigate parenting.

Melissa Noble

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Lara O&apos;Reilly

Popular Keywords

Buying Guides

Lara O'Reilly