You Searched For "PG advertising budget" and got 20 results
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2 mins read
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
The company delivered sales of ₹760 crores, up 16% from last year
4 mins read
Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies
Former Snap CSO Imran Khan has launched his new e-commerce startup Verishop, which industry experts…
Lucia Moses
2 mins read
CMOs discuss the future of advertising
Business Insider's top advertising and media stories for January 22.
Lauren Johnson
2 mins read
A top P&G advertising exec who overhauled how the CPG giant works with its agencies is leaving for Snapchat
Under Stimmel, P&G has been started doing more media buying itself and gathering first-party da…
Tanya Dua
4 mins read
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Finally, an agency that will get approvals on time
3 mins read
Consumers are avoiding ads more than ever, so P&G is striking creative partnerships with big names like John Legend and Arianna Huffington
"The ad world has been isolated for too long, and there's much greater creativity to be achieved wh…
Tanya Dua
5 mins read
CMOs need to get smart on price
In today's Insider Advertising, we're going over CMO inflation strategies, VIP advertising Slack gr…
Lara O'Reilly
8 mins read
Big brands like Delta, P&G and Under Armour are increasingly hiring Hollywood talent agencies like CAA, Endeavor and UTA for marketing - posing yet another threat to traditional ad agencies
As talent agencies try to carve a piece out of the $240-billion US advertising pie, their pitch is …
Tanya Dua
2 mins read
How Facebook Helped Screw Up P&G's Ad Budget
Ad Age notes that while P&G cut U.S. spending 5% last year to $2.8 billion, its rivals stepped …
Jim Edwards
3 mins read
The world's largest advertiser is pushing Facebook and Google to share their data - and hinted it's ready to move budgets elsewhere
Ok. But haven't the big platforms been overall resistant to any data sharing? Pritchard says no. "T…
Mike Shields
2 mins read
Procter & Gamble deals agencies another blow
Business Insider's top advertising and media stories for December 11.
Lauren Johnson
1 min read
What you need to know in advertising today
P&G has bought Walker & Co. to expand its offerings to African-Americans, The Wall Street J…
Tanya Dua
3 mins read
Almost a quarter of Unilever's $8 billion ad budget is now spent on digital
Weed has long been calling on digital marketing platforms to address what he calls the "3Vs" - valu…
Lara O'Reilly
2 mins read
What you need to know in advertising today
Nelson Peltz has been thwarted by the $236 billion maker of Tide and Crest in the largest proxy bat…
Tanya Dua
4 mins read
The demise of a lauded independent ad agency has the advertising industry on the defensive even as it confronts existential crises
More broadly, the ad industry is facing strong headwinds. The holding company model is under pressu…
Tanya Dua
2 mins read
What you need to know in advertising today
Both P&G and Unilever appear to have pulled back on their digital spending, materially reducing…
Tanya Dua
4 mins read
Hollywood talent firms encroach on ad agencies, Amazon's plans to disrupt gaming, and how much a YouTube influencer makes from 1 million views
First up, if you think consulting firms are the only interlopers that ad agencies should be worryi…
Tanya Dua
2 mins read
What you need to know in advertising today
Meanwhile, some TV networks, citing costs and the uber-crowded market, are giving up on prestige TV…
Mike Shields
4 mins read
P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist Investor
Most important, thank you for all you are doing to make P&G the great Company it is and always …
Jim Edwards
3 mins read
Oreo maker Mondelez's CEO says he's going to hold ad agencies more accountable - here's how
"There's a little bit more discussion about the fact that digital and digital only would be a good …