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<ul><li>Ambassadors Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, will announce the campaign on April 6, 2021.</li><li><keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> joins these cricketers today. </li></ul>Games24x7 has announced Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform-My11Circle. After a tepid 2020, where not much sport was played, there is immense excitement amongst cricket fans at the prospect of several important tournaments being scheduled in 2021. Ranveer will be unveiling a brand-new campaign for <keyword id="8310599" type="UNKNOWN" weightage="20" keywordseo="My11circle">My11Circle</keyword> on April 6th. Bhavin Pandya, Co-founder and CEO of Games24x7, the parent company of My11Circle said, "Films and cricket are two of India's biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomize young and aspirational India. The new campaign led by Ranveer will be a tribute to young Indians and their ardour for the game.” Ranveer, the multi-award-winning actor who has starred in some of the biggest hits of Indian cinema, describes himself as an avid cricket fan. Commenting upon his association as brand ambassador of My11Circle, Ranveer said, “As a cricket aficionado, I am excited to be a part of the latest My11Circle campaign, which celebrates the fervour of the Indian cricket fan. Forming teams comprising the best players is one of the most engaging pursuits for cricket fans like me. It provides an immense vicarious thrill and calls upon one to use one's knowledge of the sport derived from skilled analysis of past performances and playing conditions. I hope that this creative and energetic campaign will extend the awesome game playing experiences on My11Circle to more sports enthusiasts." Ranveer's appointment comes close on the heels of My11Circle announcing Indian Test Vice Captain Ajinkya Rahane as their brand ambassador. One of the major fantasy sports platforms in India, My11Circle, is known for launching an innovative offering every T20 cricket season. It is the fantasy sports platform of Games24x7, India's largest multi-game platform, with a user base of more than 70 million skill gamers and a portfolio that spans skill and casual games. Ranveer is the latest addition in the illustrious group of My11Circle's brand ambassadors, which also includes former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, legendary batsman VVS Laxman and allrounders, Shane Watson and Rashid Khan. Commenting on the new campaign, Saroj Panigrahi, Vice President, My11Circle said: "We are delighted to welcome Ranveer Singh to the Games24x7 family. His unmatched energy and commitment to entertain reflects My11Circle's brand philosophy. Over 17 million sports enthusiasts have enjoyed using their knowledge of the game to pit their wits against their heroes such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman. Our latest campaign, scheduled to be launched on April 6th on <a href="http://www.my11circle.com/">www.my11circle.com</a>, is the perfect amalgam of entertainment and cricket skills, and an earnest endeavour to make cricket fans feel special."

My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season

<ul><li><keyword id="12648502" type="General" weightage="20" keywordseo="ipl-2023" source="Orion">IPL 2023</keyword> is expected to boost the revenue of fantasy sports companies to ₹2,900-3,100 crore. </li><li>Growth in fantasy <keyword id="17051681" type="General" weightage="20" keywordseo="sports-platforms" source="Orion">sports platforms</keyword> will be driven by increasing adoption in tier-2 cities.</li><li>Tier-2 and beyond cities account for over 80% of the user base.</li></ul> Fantasy sports companies like Dream11, My11Circle, MPL are set to receive a huge boost due to the ongoing Indian Premier League (<keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword>) 2023. These companies are expected to earn a gross gaming revenue of ₹2,900-3,100 crore in 2023. According to a report by Redseer Strategy Consultants, the fantasy sports market has grown due to increased awareness of fantasy sports among people and increased marketing efforts by new companies. The gross gaming revenue of fantasy sports companies is expected to increase by 30 to 35%, taking it to ₹2,900-3,100 crore during 2023. The report predicts that the average revenue per user (ARPU) will increase from ₹410 during IPL 2022 to ₹440 per user during IPL 2023. In 2022, fantasy sports companies earned a gross gaming revenue of ₹2,260 crore, up from ₹1,460 crore in 2021, registering a growth of 55%. In 2022, IPL recorded a viewership of 400 million TV viewers. In 2022, 50% of the transacting users were from tier-2 cities and 31% from tier-3 and beyond cities. Metro cities and tier-1 cities contributed just 8% and 11%, respectively. <cmsannotation type="cmsannotation" annotationid="Tier-2 cities to drive growth" comment="subhead" text="Tier-2 cities to drive growth">Tier-2 cities to drive growth</cmsannotation> According to Ujjwal Chaudhry, the growth in the fantasy sports segment will be driven by increased adoption in tier-2 cities across the country and the cross-migration of users from other games. Increasing internet penetration in tier-2 and beyond cities is also expected to provide a push to the industry. Over 80% of users reportedly come from tier-2 and beyond cities. “Steep growth in fantasy sports gaming will come from tier 2 cities driven by increasing adoption of fantasy platforms and cross-migration of users from other games. Increased internet accessibility will give a push to the IPL economy,” said Chaudhry, partner, Redseer Strategy Consultants. <cmsannotation type="cmsannotation" annotationid="Government’s regulations to boost transacting users" comment="subhead" text="Government’s regulations to boost transacting users">Government’s regulations to boost transacting users</cmsannotation> The Indian government’s decision to formulate rules and regulations for Goods and Service Tax (GST) on real money gaming (RMG) platforms and Google allowing fantasy sports platforms on its Play Store will also help in increasing transactions during IPL 2023. “There has been an increase in efforts to make platforms more secure and reliable for the users. Measures like RNG certification, secure payment gateways, and fraud security, increase user trust in the platforms, and subsequently build confidence in the users to spend higher amounts on gaming,” said Saurav Kumar Chachan, director, Redseer Strategy Consultants. <cmsannotation type="cmsannotation" annotationid="Prizes like Audi cars and Mahindra Thar push users to spend more" comment="subhead" text="Prizes like Audi cars and Mahindra Thar push users to spend more">Prizes like Audi cars and Mahindra Thar push users to spend more</cmsannotation> In 2022, Dream11, a popular fantasy sports platform, offered its users rewards such as Audi cars during IPL 2022, and My11Circle, another fantasy sports platform, offered the Mahindra Thar as a reward during the 2022 World Cup. These rewards pushed users to deposit and spend more money to win these prizes. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/ashneer-grovers-new-startup-crickpe-is-a-fantasy-sports-app-that-will-also-reward-cricketers/articleshow/98964195.cms">Ashneer Grover's new startup CrickPe is a fantasy sports app that will also reward cricketers</a> <a href="https://www.businessinsider.in/tech/apps/news/how-to-check-tds-dividend-income-and-income-tax-refund-using-the-ais-for-taxpayers-app/articleshow/99025288.cms">How to check TDS, dividend income, and income tax refund using the AIS for Taxpayers app</a> <a href="https://www.businessinsider.in/tech/mobile/news/three-out-of-four-premium-smartphones-sold-in-2022-were-an-iphone/articleshow/98855033.cms">Three out of four premium smartphones sold in 2022 were an iPhone</a>

IPL 2023 to drive fantasy sports companies to ₹2,900-3,100 crore revenue, fueled by Tier-2 cities and exciting prizes

<ul><li>The Karnataka government bans online "games of chance".</li><li>As the IPL season has kicked in, Dream11, My11Circle, MPL Pro, Bet365, Gamezy and many others gaming platforms can come under the radar of Karnataka’s ban on online ‘game of chance’.</li><li>The offence under the law will lead to a prison term of up to three years and fine of up to ₹ 1 lakh.</li></ul>The Karnataka government on Tuesday <a href="https://economictimes.indiatimes.com/tech/technology/karnataka-assembly-passes-bill-banning-online-games-of-chance/articleshow/86407014.cms">reportedly</a> passed a bill that bans online "games of chance”. Karnataka Chief Minister Basavaraj Bommai reportedly said that the government will deal with gaming operators who run “games of chance” camouflaged as “games of skill”. Even those skill games that involve the risk of the player losing money would invite action under the law, he said. However, there is not enough clarity on which games are considered under “game of skill” and “game of chance”. As the Indian Premier League (IPL) season has kicked in, online gaming firms like Dream11, My11Circle, MPL Pro, Bet365, Gamezy and many others can come under the radar of Karnataka’s ban on online ‘game of chance’. Operating such games, sheltering such operations, and abetting and participating in such online games both cognisable and non-bailable is an offence, according to the bill. The offence will lead to a prison term of up to three years and fine of up to ₹ 1 lakh. So far, Punjab, Haryana, Bombay and Rajasthan High Courts have given <a href="https://economictimes.indiatimes.com/tech/startups/supreme-court-upholds-dream11-fantasy-sports-format-as-game-of-skill/articleshow/85040855.cms">verdict </a>supporting online gaming platforms like Dream11 and considers it as a “game of skill”. The Karnataka government has gone ahead with the ban despite the Supreme Court’s <a href="https://m.economictimes.com/tech/startups/supreme-court-upholds-dream11-fantasy-sports-format-as-game-of-skill/articleshow/85040855.cms">decision </a>that favoured the fantasy gaming industry, calling them skill gaming instead of gambling. Priyank Kharge, former information technology (IT), tourism and social welfare minister of Karnataka, batted against a blanket ban for all online games. “The government should form a committee with industry stakeholders and come out with a law that curbs online betting instead of a bill that won’t stand the test of law,” he said in a tweet. <div type="javascript" title="Custom" contenttype="Text"><cdata><![CDATA[ ]]></cdata></div> Kharge mentioned Karnataka is the gaming hub with investments of ₹4,000 crore employing thousands of people. The former minister further added that more clarity is required on certain of these issues because these are buzzing businesses. “They (online gaming platforms) are run by very young players (individuals) who have just graduated from colleges and it will kill them at this stage. Tax certainty is required as you cannot tax the entire thing, just because you feel that there is revenue which can be collected from these activities,” said Abhishek A Rastogi, partner at Khaitan &amp; Co in a Twitter live session with Business Insider on Monday. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> In the same conversation, another panelist, Sandeep Chilana, managing partner at Chilana &amp; Chilana Associates, said that there will be legal challenges by these online gaming entities in the court after the ban. “In the online gaming casino sectors, and the entertainment sector everything is charged under different categories of rates. So I'm saying, gambling betting is one thing, but if you see a serious casino business, you are charging me the royalty, the licence fee to operate the casino, you are charging GST [goods and services tax] on that also, then you are asking for the 20% tax only even if it's a slot machine,” said Rastogi. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/tonetag-backed-by-amazon-and-mukesh-ambani-is-ready-to-go-beyond-payments-using-sound-waves-not-internet-and-smartphones/articleshow/86419124.cms">ToneTag, backed by both Amazon and Mukesh Ambani, is ready to go beyond payments using sound waves, not internet and smartphones</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/zee-entertainment-merges-with-sony-pictures/articleshow/86416420.cms">Marriage Story! Zee gets a white knight in Sony</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/irctc-indiamart-zee-entertainment-cummins-india-share-price-under-pressure-but-still-worth-buying/slidelist/86407477.cms">IRCTC, IndiaMART, Cummins India and others have been under pressure in the last 5 days but still worth buying</a>

Experts say Karnataka’s ban on 'games of chance' may face a legal test

Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

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My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season

BI India Partner

IPL 2023 to drive fantasy sports companies to ₹2,900-3,100 crore revenue, fueled by Tier-2 cities and exciting prizes

Sourabh Jain

Experts say Karnataka’s ban on 'games of chance' may face a legal test

Bhakti Makwana

Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report

BI India Partner

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

BI India Partner

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