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<ul><li>Piggybacking on the Facebook’s ‘<keyword id="7225122" type="UNKNOWN" weightage="20" keywordseo="10-year-challenge">10 Year Challenge</keyword>’, the Indian prime minister’s Bharatiya Janata Party (BJP) made the ‘<keyword id="7234953" type="UNKNOWN" weightage="20" keywordseo="5-year-challenge">5 Year Challenge</keyword>’ trend on Twitter. </li><li>The aim on the online campaign to highlight the Indian government’s accomplishments under Prime Minister Narendra Modi’s Tenure ahead of the general elections in May.</li><li>The opposition finally hit back in the evening with their own set of tweets.</li><li>A strong public relations campaign is how Modi scored his win ahead of general elections in 2014 as well. </li><li>The party was already ahead of Netflix and Trivago as the number one advertiser on television before the 5-state assembly elections in December.</li></ul>The Indian Prime Minister Narendra Modi’s party, the Bharatiya Janata Party (BJP), used the Facebook ‘10 Year Challenge’ to create their own viral trend on Twitter — the ‘5 Year Challenge’. The hashtag ‘#5YearChallenge’ went viral in India after the BJP started tweeting about the party’s accomplishments over the past five years from building the Bogibeel Bridge to the improvement of India’s ‘Ease of Doing Business’ rank. 
	
	
	
	
	
	
	
	
	<div type="twitter" handle="BJP4India" handlename="BJP" image="http://pbs.twimg.com/profile_images/812531108092874753/frVON4bm_normal.jpg" favoritecount="1216" retweetcount="571" status="Here is our #5YearChallenge. In 2013, only Rs. 1,300 crore were allocated for Kumbh. In 2019, Rs. 4,200 crore bu… https://t.co/Xj75haMN2H" createdat="1547785931000" id="1086119034419056640"></div>



















 
	
	
	
	
	
	
	
	<div type="twitter" handle="BJP4India" handlename="BJP" image="http://pbs.twimg.com/profile_images/812531108092874753/frVON4bm_normal.jpg" favoritecount="117" retweetcount="36" status="At 7.3%, the average GDP growth over the entire term of our Government, has been the highest for any Indian Governm… https://t.co/dWg6TlZWfE" createdat="1547799571000" id="1086176246277517312"></div>

















 
	
	
	
	
	
	
	
	
	<div type="twitter" handle="BJP4India" handlename="BJP" image="http://pbs.twimg.com/profile_images/812531108092874753/frVON4bm_normal.jpg" favoritecount="542" retweetcount="281" status="Here is our #5YearChallenge. India’s ranking in World Bank's Ease of Doing Business has risen to 77 in 2018 from 1… https://t.co/9Q18TSOdKa" createdat="1547787720000" id="1086126537076822016"></div>



















 A publicity stunt or not, the ‘now’ and ‘then’ posts memes contrast the current achievements of the Indian government to when Congress was in power. The campaign to highlight BJP’s ‘success stories’ has <a href="https://economictimes.indiatimes.com/news/politics-and-nation/a-year-to-2019-polls-bjp-plans-advertisements-on-promises-kept/articleshow/62595917.cms">been in the works</a> throughout 2018. Sources told the Economic Times, that the government called in all the ministries to send data on which projects were revived under Modi and which of his cabinet decisions had a positive impact. Other BJP politicians chimed in as well, with their own impetus on what the party has been able to accomplish in their tenure as India’s ruling party. 
	
	
	
	
	
	
	
	<div type="twitter" handle="AmitShah" handlename="Amit Shah" image="http://pbs.twimg.com/profile_images/800607969234677761/su4lACaR_normal.jpg" favoritecount="4177" retweetcount="1153" status="India took a leap from decades of darkness to a brighter #NewIndia under the leadership of Prime Minister, Shri… https://t.co/gqSPGqAgHW" createdat="1547794507000" id="1086155004564656129"></div>

















 While the BJP tried to ride the viral phenomenon, the opposition hit back alleging financial frauds and increase in corruption during Modi's tenure. 
	
	
	
	
	<div type="twitter" handle="INCIndia" handlename="Congress" image="http://pbs.twimg.com/profile_images/928449965134815233/w2JsNWPK_normal.jpg" favoritecount="574" retweetcount="226" status="A lot can happen in 5 years, especially 'chori chori, chupke chupke'! #5YearChallenge https://t.co/r1xaUDYeMG" createdat="1547813888000" id="1086236293204307968"></div>











 The curious case of BJP and public relations Modi’s government has always been known for being strong in the realm of public relations. Its 2014 win was <a href="https://qz.com/india/327771/it-cost-narendra-modi-100-million-to-win-the-indian-election-heres-how-he-spent-it/">largely based</a> on a successful media campaign that cost nearly ₹3 billion, rewriting the rules of the game. Even ahead of the 5-state assembly elections in December, BJP was already the number one advertiser on television <a href="https://economictimes.indiatimes.com/industry/services/advertising/ahead-of-polls-bjp-becomes-the-number-one-advertiser-on-television/articleshow/66759018.cms">according</a> to the Broadcast Audience Research Council. That puts them ahead of Netflix, Trivago and even consumer goods companies like Hindustan Unilever and Reckitt Benckiser. Congress, on the other hand, wasn’t even in the top 10. A right to information (RTI) inquiry also revealed that between 2014 to 2017, the National Democratic Alliance (NDA) led by the BJP spent <a href="https://timesofindia.indiatimes.com/india/during-3-year-tenure-nda-spends-twice-more-than-upa-in-print-electronic-advertising-rti/articleshow/60306252.cms">thrice as much</a> as the United Progressive Alliance (UPA) led by Congress on print and electronic advertising. Congress, along with the NDA, will have to step up their efforts in order to counter Modi’s campaign if they want to keep their visibility ahead of the general elections. See also: <a href="https://www.businessinsider.in/facebook-hits-the-street-to-verify-political-ads-in-india-but-that-might-not-be-enough/articleshow/67145040.cms">Facebook ‘hits the street’ to verify political ads in India — but that might not be enough</a> <a href="https://www.businessinsider.in/modi-administration-is-so-confident-about-its-re-election-chances-that-its-reportedly-releasing-a-full-budget-for-the-next-financial-year/articleshow/66750097.cms">Modi administration is so confident about its re-election chances that it’s reportedly releasing a full budget for the next financial year</a> <a href="https://www.businessinsider.in/india-sets-up-a-panel-to-monitor-fake-news-ahead-of-the-general-elections/articleshow/65386960.cms">India sets up a panel to monitor fake news ahead of the general elections</a>

Facebook's '10 Year Challenge' takes a political dimension in India

<keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword> launched his 1.13 lakh crore <keyword id="1929810" type="UNKNOWN" weightage="100" keywordseo="Digital-India">Digital India</keyword> initiative on July 3 with a vision to digitally empower each and every citizen of the country. Though the plan is ready and we are good to go, but is it that easy to transform words written on a ‘white paper’ into a reality? Know all about the challenges of the grand mission before putting your foot forward to become digitally empowered. 1. The foremost challenge is to increase digital literacy in the country. 
 “When you talk about Digital India, the first step is access to high quality broadband and at least a smartphone. Combination of access to affordable broadband, smart devices and monthly data packages should be there to avail all the facilities of the campaign,” said Rama Vedashree, Vice President of Domestic IT, IT services, <keyword id="6372077" type="CITY" weightage="100" keywordseo="Nasscom">Nasscom</keyword>. 
 
2. But to make broadband affordable and accessible, one needs to keep in mind certain ground realities. India is a diversified country, in terms of language, culture, laws which vary from states to states. Complete integration, that is integration of technology and language, is one of the main challenges the mission would face in its implementation. 
 
“Every state and every community has a different prescribed method by which they address governmental communications from both sides. Standardisation of the network would be a tedious task,” said Pratap Padode, Founder Director, Smart Cities Council India. 
 
3. There are different internet protocols in different states depending on what kind of hardware and software they implement and chances are that this might lead to connectivity glitches. Hence, there must be some sort of a directive to standardise all the software protocols. 
 
“It should be on open source basis, rather than propriety and it should be in the guidelines. If they are to take propriety solutions, it would not only be difficult to integrate it across the states, it would be more cumbersome and expensive,” he added. 
 
4. We live in a world where Internet and cyber crime are inseparable enemies. The entire architecture should be designed in such a way that there is proper authentication done of all the documents put online by citizens and it is available to the right users at any time they want with the right authentication. But how can we ensure cyber security if the country does not have any privacy norms? 
 Rama said that although the entire digital platform is being managed by the government organisation, <keyword id="6373306" type="ORGANIZATION" weightage="100" keywordseo="National-Informatics-Centre">National Informatics Centre</keyword>, we need to understand those rules and regulations. 
 
“I don’t think they have published what the services and the agreements are and how do they make sure that there are no privacy breaches. Security in the platform, at the end users side and conformity with strict privacy norms should be there together to take care of digital hacking,” she said. 
 
Besides, there is not enough information and education of people in terms of what is data stealing and privacy breach. 
 
“Training is needed. There should be some sort of a regulation for training in the industry,” said Pratap. 
 
Rama also added that for a first time user awareness needs to be built on what it takes to be safe on cyber security. Digital literacy should be coupled with country wise drive on cyber security awareness, so that users have a safe experience on the internet. 
 
5. To get the fruits of the Digital India initiative, there should be efficient inter-governmental coordination. Although the Department of Electronics and IT (DeitY) is leading it forward, there is an active involvement of telecommunication, justice, finance and planning, health department et al. Without a smooth teamwork between them, this mission would never be implemented to its full strength. 
 
6. Though India has every necessary resource required to implement it, the government needs to realise the strong capability being built in the private sector and needs to leverage that. 
 
“If everything needs to be done by government agencies, I personally think that there would be many bottle necks at some point,” said Rama. 
 
7. The initiatives started under National Optical Fibre networks, which is a very important facet to Digital India that ensures broadband reaches every nook and corner of the country, needs to be accelerated so that optical fibre-reach to the rural villages too. The reach is not yet country wide. 
 
8. Pratap said that in terms of finances, there is the issue of last mile connectivity. We have 250,000 gram panchayats, where we need to establish broadband connection and it is no easy task, especially being one of the worst among the 29 nations in terms of wireless connectivity. 
 
9. The Digital India plan comes at a time when the debate of <keyword id="6391709" type="UNKNOWN" weightage="80" keywordseo="Net-neutrality">net neutrality</keyword> has still not been resolved. Net neutrality is important for entrepreneurs, who play a major role in this whole campaign, said Pratap. Hence, it is of utmost importance that the debate be resolved at the earliest. 
 
These challenges indicate that Digital India has a long way to go on its road to reality in its truest sense. The government cannot overstep them, no matter how trivial they might seem to be. 
 
(image credits: Twitter (@PIB_India))

Challenges of Digital India: Some heads-up for Narendra Modi

Matching job creation with industry demand is the key to end <keyword id="6358907" type="ORGANIZATION" weightage="100" keywordseo="unemployment">unemployment</keyword>, said Prime Minister <keyword id="6354477" type="PERSON" weightage="100" keywordseo="Narendra-Modi">Narendra Modi</keyword> at the launch of <keyword id="6569577" type="UNKNOWN" weightage="100" keywordseo="Skill-India">Skill India</keyword> Programme on the occasion of the World Youth Skill Day. 

	Here are the highlights of his speech:

	• Every poor Indian is my soldier. I have to win the war of over poverty with them.
 

	• Skills not only put money in your pocket, it give you self-confidence.
 

	• This mission is for those people who are left behind. And who are these people? People with money aren't left behind, these are the poor.
 

	• This initiative is not merely to fill pockets but to bring a sense of self-confidence among the poor.
 

	• 65 per cent of the Indian population is under the age of 35. And if they don't have skill, they will become a challenge for us rather than an opportunity.
 

	• Through this mission we want to fulfil dreams of people and we want to do it in a structured way, taking states together.
 

	• We have to create structures and mechanisms to nurture youngsters, enabling them to find employment.
 

	• We want that a person should be capable of multiple activities (skills).
 

	• We have not restricted ourselves to skill development, we've focused on entrepreneurship.
 

	• We want to give opportunities to apprentices who want to become entrepreneurs.
 

	• We have to make all our training institutions dynamic. Technology is changing so rapidly that it is necessary to be dynamic to remain relevant.
 

	• We have to map the strategy for the next 10 years of development.
 

	• We have to have a futuristic vision; need to think what technology will be there in the next 10 years.
 • I congratulate <keyword id="13850" type="PERSON" weightage="100" keywordseo="Rajiv-Pratap-Rudy">Rajiv Pratap Rudy</keyword> and his team for the manner in which they've taken this ahead. 
	 
	(Image credits: Indiatimes)

Unskilled future generation would be a challenge, not an opportunity: Narendra Modi

Talking about the global challenges and problems, Modi said, "We need UN reforms so that it inspires confidence and becomes relevant to the current world realities."
 "70 years back, when the horrific Second World War came to an end, this organisation came into being, raising hopes of people around the world. We have gathered here to decide a new direction," he said addressing the <keyword id="107187" type="ORGANIZATION" weightage="100" keywordseo="UN-General-Assembly">UN General Assembly</keyword> session. His pitch for <keyword id="45167" type="ORGANIZATION" weightage="100" keywordseo="UNSC">UNSC</keyword> reforms comes amidst India's strong bid for a permanent seat in the expanded powerful world body. 

	Modi asserted that the global challenges like climate change and sustainable development are the collective responsibility of all nations as no nation can be immune to any kind of threat.
 

	Modi talked about the need for eradicating poverty and ensuring development as he highlighted that 1.3 billion people around the world are forced to live in poverty.
 

	On the issue of climate change, he maintained that common but differentiated responsibility is the basis for dealing with this challenge.
 

	In this context, he asked the developed nations to fulfill their responsibility of sharing technology, innovation and finances with the developing countries without having any "selfish interest".

	 
	 
	(Image credits: Indiatimes)

PM Modi pitches for UNSC reforms today

It was a great moment for the Indian startup sector when <keyword id="6354814" type="UNKNOWN" weightage="20" keywordseo="prime-minister-Narendra-Modi">Prime Minister Narendra Modi</keyword> launched the action plan of <keyword id="3003094" type="UNKNOWN" weightage="20" keywordseo="Startup-India">Startup India</keyword>, Standup India at a packed room in Vigyan Bhawan in New Delhi. 
 
Addressing entrepreneurs and bigwigs from the Silicon Valley, Modi said success of entrepreneurs depends on the ability to take risks. The prime miinster said entrepreneurs have risk taking capacity, they are adventurous and they have compassion. 
 
“Sometimes, I wish god had given me capabilities like you people have. While listening to Ritesh (OYO Rooms founder), I wondered why a tea seller could not think of starting a hotel chain,” Modi told the gathering at Startup India event. 
 
Modi also said people launching their startups have a motive beyond money and fame, and they want to leave a legacy behind and do something for the country. 
“You should initiate with a thinking of doing something and not focussing only on money. Money will follow,” said Modi. 
 
He also said that majority of the startups are focussed on IT. Modi said entrepreneurs should think beyond IT and provide to every sector in the country, be it handicrafts or anything. 
 
“I get to hear so many ideas from the youth. I will share your success stories, it will go viral. The environment of negativity has gone, it is passé now,” said Modi. Speaking about <keyword id="94495" type="ENTERTAINMENT" weightage="20" keywordseo="Innovation">innovation</keyword> in India, Modi said India has no dearth of ‘jugaad’ but that is for the person itself. 
 
“The kind of innovation we are experiencing today is one of a kind. When we speak about Make in India, it also stands for Make for India. We want people to become foolproof and we want to provide people with systems to enable to the entire country. We have to change the ideology of the youth from job seeker to job creator,” said Modi. 
 
The prime minister also said that quality education and infrastructure was the need of the hour so that even the last man staying in India benefits from it. 
Modi spoke about affordability and challenges. 
 
“Health sector is dependent on technology than the doctors. In a country like India, this should be affordable too, which is a challenge among us,” said Modi. 
The prime minister also said he is confident about the youth of the country that they would bring a change in India and lead from the front. 
 
“India has millions of millions of problems but at the same time I know we have billions of billions of minds in the country. Every startup should have a problem solving ideology, which will also bring satisfaction among the youth. “Entrepreneurs should think about changing lives of people and taking India forward,” said Modi.

#Startup India: PM Modi says India is witnessing innovation like never before! Speaks about changing mindsets from job seekers to job creators

<keyword id="8555" type="CITY" weightage="100" keywordseo="Tata">Tata</keyword> group Chairman <keyword id="6356895" type="PERSON" weightage="100" keywordseo="Cyrus-Mistry">Cyrus Mistry</keyword> has said that the <keyword id="6354477" type="PERSON" weightage="60" keywordseo="Narendra-Modi">Narendra Modi</keyword> government's '<keyword id="6354869" type="UNKNOWN" weightage="100" keywordseo="make-in-India">Make in India</keyword>' campaign has the potential of “reigniting growth in the years to come." 
 
"Amidst a complex and unpredictable geopolitical environment, we find that new opportunities have emerged, but equally, several challenges persist. In India, recent policy measure and strategic direction defined by the government, especially its ambitious 'Make in India' campaign, hold the promise of reigniting growth in the years to come," he said. 
 
‘Make in India’ is a marketing campaign launched by Prime Minister Narendra Modi in order to attract investment and manufacturing in the country. The campaign aims to achieve job creation and promote economic growth. Recently, Modi gave his nod to an action plan to “create an enabling environment to do business in India” and give a boost to manufacturing. 
 
Reflecting on the outgoing year, Mistry said, “Globally, major markets seem to be on two different growth tracks. Some countries, such as the US and the UK, continue to show signs of recovery and growth. On the other hand, the large economies of China and Europe fell short of growth expectations. This has led to a fall in global commodity markets, which offers both challenges and opportunities."

'Make in India' Has The Potential To
Reignite Growth: Cyrus Mistry

So what does UP’s massive win for <keyword id="14666" type="ORGANIZATION" weightage="20" keywordseo="BJP">BJP</keyword> has anything to do with India’s relationship with Pakistan and <keyword id="6354759" type="COUNTRY" weightage="20" keywordseo="Bangladesh">Bangladesh</keyword>? As commoners, while we struggle to decipher, the experts suggest, this was a much needed push <keyword id="6354642" type="PERSON" weightage="100" keywordseo="Modi">Modi</keyword> needed. 
 Now that Modi has understood his strength within the country, it will help him to control the international talks with neighbouring countries. For the party that rules the centre, wining state elections isn’t everyone’s cup of tea. However having successfully done that, Modi is now in a situation where he can deal good with Bangladesh and <keyword id="12266" type="COUNTRY" weightage="20" keywordseo="Nepal">Nepal</keyword>. While Bangladesh Prime Minister <keyword id="66026" type="PERSON" weightage="20" keywordseo="Sheikh-Hasina">Sheikh Hasina</keyword> visits India next month, Modi would go into a resource sharing relationship with Bangladesh. 
 However, dealing with Pakistan is Modi’s prime challenge. The Indian army has done a few surgical strikes soon after and the Indus Waters Treaty after the <keyword id="6439316" type="UNKNOWN" weightage="20" keywordseo="URI-ATTACK">Uri Attack</keyword> last year. While routine meetings and prisoners’ exchange are still on track, it is assumed that Modi may reach out to immediate neighbour to strike a deal.

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Facebook's '10 Year Challenge' takes a political dimension in India

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Unskilled future generation would be a challenge, not an opportunity: Narendra Modi

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Victory in UP may help Modi to act tough with Pakistan. Here's how

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